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EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

PBA Announce Winners of 2021 NAHA in Las Vegas

The Professional Beauty Association (PBA) announced the winners of the 2021 North American Hairstyling Awards (NAHA). The announcement took place on Sunday, August 29th at their awards ceremony at the Mandalay Bay Resort, Las Vegas, Nevada, during Cosmoprof North America.

NAHA is known as the beauty industry’s most prestigious competition in North America – honoring the top artists and creative talents who have pushed the boundaries of skill and creativity.

NAHA celebrates the industry’s leading talent and features 15 categories of excellence across hair and makeup artistry, including the new Inspiring Salon of the Year and Educator of the Year award categories.

“This was an unprecedented year for NAHA, yet the heightened creativity and sheer artistry represented were among the most impressive in the competition’s history,” shares Nina Daily, PBA’s Executive Director. “The industry rallied to channel energy into groundbreaking innovation and camaraderie, and we couldn’t be prouder of the winners, finalists and everyone who put so much passion and energy into making tonight such a success.”

NAHA 2021 was hosted by A-list celebrity stylist and Living Proof Global Creative Director Michael Shaun Corby and featured artistic presentations by Silas Tsang and the Ulta Beauty Pro Team. The event was live-streamed and available on-demand for those who were not able to attend in person.

2021 NAHA Awards Winners:

• Men’s Hairstylist of the Year- Nieves Almaraz

• Avant Garde- Sharie Valcin

• Editorial Stylist of the Year- Danielle Keasling

• Educator of the Year- Sam Villa

• Haircolor- Suzanne Sturm

• Haircutting- Stephen Moody

• Hairstylist of the Year- Silas Tsang

• Inspiring Salon of the Year- Square Colour Salon + Spa

• Makeup Artist of the Year- Nohemi Capetillo

• Master Hairstylist of the Year- Ruth Roche

• #NAHAMoment- Lauren Moser

• Student Hairstylist of the Year- Alisha Kemp

• Styling and Finishing- Nick Stenson

• Team of the Year- Julie Vriesinga

• Texture- Ammon Carver

To watch the awards ceremony on demand, including interviews from the red carpet, please visit https://www.bigmarker.com/professional-beautyassociat/NAHA-2021-Livestream

Last Chance to Enter The Mizutani World Cutting Photo Contest 2021

Celebrating their 100th Anniversary, MIZUTANI is running their World Cutting Photo Contest, with entries open until the 31st of August, 2021.

MIZUTANI announced: “Upon popular request, from all around the world, the World Cutting Photo Contest is back! Show us your passion and creativity! STYLE GOES ON!”

This year the contest will be separated into three categories, with a special prize for each winner. With world-class judges from around the world, such as Bertus and Leen from Shorem Barber in the Netherlands, Josh DeMarco from the DAPR Grooming Parlor in the USA, Julius Caesar, Alan, and Reece Beak from RUGER. Barber in the UK, Whitney VerMeer from USA, and many more huge names.

The categories are:

Classic Men’s Style. In this category, Judges are looking for the best classic cuts, with detail and accuracy.

Men’s Avant-Garde Short Style. Judges are looking for barbers who are willing to break out of their shells and show the most innovative styles.

Ladies Avant-Garde Short Style. Test your limits, and let your creativity fly in this category, creating striking ladies’ short styles. Some of the prizes include a Live Virtual Class at Shorem, MIZUTANI’s Cut Master Set, and an opportunity to appear in Japanese and international barbering magazines.

Don’t miss your chance, entries are open until August 31st! Enter NOW!

Smart Energy: A Greener Future for Barbers

As Covid restrictions come to an end, it’s never been more important for businesses to stand out from the crowd. And with many customers keen to tackle the climate crisis, being a more sustainable barber could give you the edge while doing good for the planet.

A recent survey of 1,000 small business owners found that nearly a quarter (21%) worry about missing out on trade because their business is not sustainable enough, while nearly half (42%) of consumers say they are more likely to visit a business that cares about sustainability.

The good news is there’s a simple first step your barbers can make to not only help it become more sustainable, but also make energy management easier; get a smart meter installed.

Smart meters replace traditional analogue energy meters and can help businesses keep better track of their energy use and consumption. Whether you rely on a collection of clippers or a handful of hairdryers, a smart meter will give you access to information on how much energy is used day-to-day, helping you find ways to reduce it.

Having a smart meter installed will not only bolster your barbershop’s eco-credentials, but also help make your business energy easier to manage.

The technology, available at no extra cost from your business’ energy supplier, ensures accurate bills by sending meter readings automatically so you can spend time making people look and feel great.

To help you be even more efficient Smart Energy GB offers barbers a selection of quick and easy steps to help your barbershop stand out as an eco-friendly business:

  1. Recycle smarter – Buying refillable products will drastically cut down the packaging waste and also save you a bit of money.
  2. Use an eco-hairdryer – New and improved versions of the trusty hairdryer are more energy efficient and come in recycled packaging and plastic. As the most popular appliance used to fix a bad hair day, an eco-hairdryer will help cut your carbon footprint while fixing your hair. 
  3. Keep cool – Using cooler water to rinse hair is not only great for the scalp and your hair’s condition and shine, it’s also more efficient. While it’s not everyone’s preference, asking your customer if they’d prefer it could offer another step towards to a lower energy bill.
  4. Avoid aerosols – Non-aerosol hair sprays will last 3 or 4 times longer than the aerosol versions and can be a great way to hold down that one curly lock that just won’t stay in place. What’s more, you can pick them up for the same price!
  5. A simple solution – For those customers unsure of what style to go for next, offering a low maintenance hair cut could pass on the saving with less need for heated appliances and products when they get home.

To find out if your business is eligible for a smart meter, contact your energy supplier. You can then arrange a date and time suitable for you for your installation.

Once installation is complete, your installer can show you and your staff how your smart meter works so you can get on with being green.

Find out more at: https://www.smartenergygb.org/en

The 2022 North American Hairstyling Awards (NAHA) Entry Phase Opens TODAY June 14th, Including Barbering Category

The Professional Beauty Association (PBA), the largest and most inclusive national trade organization representing manufacturers, distributors, salon and spa business owners, and licensed beauty professionals, is excited to provide two important reminders regarding NAHA. As the top hair and makeup competition in North America, NAHA is the premiere platform for beauty professionals to push the boundaries and bring their artistic visions to life.

The first is to announce the call for entries for NAHA 2022 opens June 14th. The second is to provide details regarding the live awards show for NAHA 2021, which will take place August 29th at Mandalay Bay in Las Vegas. Tickets are on sale now.

Call for Entries Opens June 14th for NAHA 2022

Categories for the 33rd Annual North American Hairstyling Awards (NAHA) are as follows:

• INSPIRING SALON OF THE YEAR

 • EDUCATOR OF THE YEAR

• AVANT GARDE

• MAKEUP ARTIST OF THE YEAR

• MASTER HAIRSTYLIST OF THE YEAR (by invitation only)

• EDITORIAL STYLIST OF THE YEAR

• HAIRSTYLIST OF THE YEAR

• TEAM OF THE YEAR

• TEXTURE

BARBERING (replacing Men’s Hairstyling)

• STYLING & FINISHING

• HAIRCUTTING

• HAIRCOLOR

• STUDENT HAIRSTYLIST OF THE YEAR

New in 2022, NAHA is replacing the Men’s Hairstyling category with Barbering. Additionally, NAHA is bringing back NAHA Remix, which allows artists to enter previously submitted collections as long as they meet certain criteria.

Entrants for all categories must be licensed cosmetologists or barbers, with the exceptions of Student Hairstylist of the Year, Makeup Artist of the Year and Inspiring Salon of the Year.

Key dates for NAHA 2022 are as follows:

Entries Open: June 14, 2021

 Entries Close: September 10, 2021

 Finalist Announcement: November 10, 2021

NAHA 2022 Award Ceremony: January 30, 2022—Long Beach, CA

For specific category rules and to enter, please visit probeauty.org/NAHA2022.

Tickets Now on Sale for the 2021 North American Hairstyling Awards (NAHA)

NAHA 2021 will take place on August 29th at Cosmoprof North America (CPNA) in Las Vegas at the Mandalay Bay Resort and Convention Center. NAHA is the must-attend event for the who’s who of the beauty industry, where attendees experience the magic of the red carpet, mingle with the best and brightest in the business and watch artistic vision come to life.

Usually held in Long Beach in January, NAHA 2021 was pushed back to August to ensure it could remain live and in-person. “This will undoubtedly be an unprecedented event,” shares Nina Daily, PBA’s Chief Marketing Officer and incumbent Executive Director. “The level of artistry that will be on display, set against the backdrop of Las Vegas, is just what the industry has been craving.”

 NAHA 2021 will be hosted by Michael Shaun Corby and will feature a Mainstage Performance by 2020 NAHA Hairstylist of the Year Silas Tsang, an Artistic Presentation by Ulta, and many other surprises.

For pricing and information on VIP packages, as well as special offers exclusively available to Professional Beauty Association members, visit probeauty.org/naha. For media credentials, please contact press@probeauty.org or fill out this form.

Barber Turns Basement into a Video Store

Brian Hogan, a father of two, barbershop owner, and film buff in Des Moines, Iowa, found himself fairly miserable in the midst of the pandemic. With his Barbershop business all but obliterated, Brian was looking for a project to keep his sanity.

That’s when he heard that his favourite, childhood video store, Video Warehouse, was going out of business after 34 years.

Buying out the contents of the video store, including the shelves and the ‘Tape Return” sign,  Brian embarked on the DIY project to create an in-house video store.

He said, “I spent a lot of days sitting in my chair hoping people would come and get their hair cut. I’d go home and catalogue and start hanging shelves. It took my mind off things.”

With no intension of setting the video store as a business, Brian explained: “It’s more of a time capsule,” meant for family and friends, he said. “Friends who come over get to pick out a movie and we watch it.”

 He continued: “I spent a good part of my childhood in the video store. That was a Friday night thing. You didn’t just go to the video store. You went to the video store.”

American Crew Introduces 2021 Collection: HQ

As featured in the April edition of BarberEVO North America

American Crew® has introduced The 2021 Collection: HQ, a trend offering that takes old-school barber techniques to new heights.

This new collection features techniques that fuse clean editorial silhouettes with dramatic, exaggerated shapes. HQ, short for Height Quotient, is inspired by the military crew cut while paying homage to the nineties film and music eras. 

Embodying the perfect harmony between austere aesthetics and solid fundamentals, the curated program consists of six cuts and offers styling options for various hair densities and textures. With a focus on tapered barbered fades, HQ capitalizes on height as a level for disciplines and diverse creative expressions. 

“Men’s style is constantly evolving. By taking a step back from the meticulously groomed look, we are seeing a resurgence of dynamic shapes and texture — and our HQ Collection celebrates just that,” said American Crew Founder David Raccuglia, “HQ is a bold barber-centric collection that allows stylists to adapt any texture or type of hair to achieve the style their client desires. I absolutely love the fact that the shape of a haircut can cross into so many cultures.”

David continued: “Needless to say, our industry has been hit hard by the pandemic with the closures of barbershops, salons and schools. It’s been a challenging year for the Pro community, but their strength and resilience hasn’t kept them down. While their businesses have been shut, they’ve applied themselves to further their learning and precise their techniques – they really are some of the hardest working people out there! As a team, we knew we had to get creative and pivot our educational strategy to support the Pro when they need it the most and HQ has been our creative vehicle for that. We are offering a plethora of digital education with HQ so this is an incredible and very versatile collection that stylists and barbers around the world can utilize to learn new techniques.”

YAH YAH

Highlighting Yah Yah’s incredible texture, this cut features a strong square and tall technical shape throughout the front whilst focusing on a curved silhouette and a blown out, non-textured finish. The razor fade exaggerates a clean blend of skin to hair in the perimeter for strength and scalp exposure. 

Product used: American Crew® Ultra Gliding Shave Oil, Lather Shave Cream, Revitalizing Toner and Prep & Prime Tonic.

ANDREI

Andrei’s silhouette driven cut is a 90’s movies styling journey. Inspired by iconic looks featured in Rocky and Top Gun, and utilizing American Crew Boost Powder for extra volume, the hair is styled using an upward momentum to create the dramatic shape. 

Products used: American Crew® Prep & Prime Tonic and Boost Powder.

VIN

Vin’s structure contains a concave interior to recreate an editorial version of the traditional 50’s flat top. The strong silhouette helps build the exterior, exaggerating the clipper over comb enhanced interior, while the texture and separation results in a structured yet broken finish.

Products used: American Crew® Prep & Prime Tonic, Firm Hold Gel and Molding Clay.