ColorDesign, the high-performance, Italian-made professional hair color brand, is delighted to announce celebrity hair colorist Eric Alt as their new brand ambassador.

With an impressive career spanning over three decades in the beauty industry, Eric Alt has become widely recognized for his hair color mastery and unique approach. His color expertise has attracted a clientele of renowned personalities including celebrities, models, and influencers such as Sarah Jessica Parker, Julianne Moore, Ricky Martin, and the stars of Bravo’s Real Housewives franchise. He has also lent his creative touch to campaigns for notable brands such as Ralph Lauren, DKNY, and Asher Levine, earning him frequent mentions in esteemed publications like Vogue, Us Weekly, In Style Magazine, to name a few.

In his role as brand ambassador for ColorDesign, Eric will showcase the brand’s core values – quality, innovation, and excellence. He will share his invaluable talents and insights on how to best utilize ColorDesign hair color to achieve beautiful and creative results for various hair types and styles.

“I am deeply honored and thrilled to become an integral part of the ColorDesign family.Since I began using ColorDesign I have witnessed firsthand their ability to deliver vibrant, long-lasting color while simultaneously preserving the hair’s health and imparting a remarkable shine. ColorDesign transcends being a mere hair color brand; it embodies a lifestyle that passionately celebrates beauty, creativity, and luxury for aspiring and experienced hair colorists,” stated Alt.

ColorDesign encompasses a versatile portfolio of Italian-made professional hair color that is renowned for exceptional performance. Powered by the finest quality ingredients and the patented Ceramide A2 Technology, ColorDesign ensures long-lasting results while simultaneously rebuilding and nourishing the hair throughout the coloring process. The extensive product lineup includes permanent colors, ammonia-free colors, direct dyes, lighteners, developers, reconstruction treatments, toning shampoo, and a range of accessories.

Denise Shedrick, Vice President Sales for ColorDesign shared, “We are absolutely thrilled to welcome Eric Alt as our esteemed Brand Ambassador. With his remarkable talent and respected reputation as a colorist, he perfectly aligns with our commitment to delivering beautiful and healthy hair results. Eric Alt’s influence extends beyond his seven successful salons in the New York City area, as he continuously educates and inspires the next generation of colorists. His keen focus on natural aesthetics, combined with the latest color and style trends, has garnered an immense following. Eric’s genuine artistry and innovative approach consistently push the boundaries of what can be achieved in the realm of hair color, and we are honored to have him part of the ColorDesign team.”

To learn more about ColorDesign and Eric Alt, visit or follow @colordesignhair and @ericaltsalon on Instagram.

All ColorDesign products are available online at colordesignhair.com

ABOUT COLOR DESIGN

ColorDesign® has everything the professional colorist needs from 119 Permanent Color, 49 Ammonia-Free Colors, 10 Ammonia-Free Direct Colors, 11 Ammonia-Free Fun&Glam Fashion Shades, 100% Dust-free Powder Lighteners, a revolutionary clay-based lightening cream called SHINY BLOND® and a transformative Reconstruction Treatment that restores the hair from the inside out using Ceramid A2 technology. For more information please visit www.colordesignhair.com or call 866-586-4493.

A safe space to pop your feet up, offload, and have a chat.

Lister have teamed up with parent company Wahl to create a pop-up barbershop at The Royal Highland Show to help raise awareness around mental health in agriculture.

Take a load off. A safe space to pop your feet up, offload, and have a chat. Mental health in the agricultural industry is something that doesn’t get talked about enough. With 92% of UK farmers under the age of 40 ranking their mental health as being poor, it is a hidden problem that we need to talk about.

The pop-up barbershop will be open from Friday the 23rd to Sunday the 25th near the Shearing Pavilion at The Royal Highland Show. Providing visitors with the opportunity to get a fresh hair cut by a professional barber, the campaign will be raising money for The DPJ Foundation and the RSABI, both mental health charities within the agricultural industry.

Attracting over 190,000 visitors each year, this year’s Royal Highland Show will be hosting the Shearing World Championships, seeing shearers and enthusiasts travelling from all around the world to support the competition. Creating this safe space at the event is crucial for those who may want to take a moment to relax and just chat in a safe space.

Martin Booth, Head of Sales and Commercial at Lister, said, “Partnering up with Wahl and offering a service, such as barbering, that can sometimes be difficult to arrange when travelling and working long hours is an important step in our mission to supporting mental health within agriculture. It is vital to raise awareness on this issue the industry is facing and ensure individuals who work in the rural community get access to the support and resources available.”

Lloyd Rees, shearer and Lister ambassador, said, “Many people working in farming and agriculture often feel isolated and distanced from the wider communities. This can have a big impact on their mental health, and without the proper resources and support to hand, can often spiral into something bigger”.

Kate Miles, Charity Manager of the DPJ Foundation, said, “We are really pleased and grateful that Lister have taken the lead with the Take a Load Off initiative to provide an opportunity to promote good mental health in agriculture, the power of taking time and talking. The eyes of the shearing world will be on the Golden Shears so it’s a brilliant chance to raise awareness.”

This year Wahl expanded its one-of-a-kind program to Houston, now providing barber school students in five under-resourced communities with holistic support, including barber college scholarships, local barber mentors, dedicated tutoring to pass their state licensing exams, transportation stipends, and more. 

Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers and shavers, recently held celebratory events in St. Louis and Houston, bringing together barber professionals, local leaders, and aspiring barbers. The purpose of these gatherings was to commemorate the awarding of Wahl Professional’s Fade It Forward® scholarships to new barber students. The Wahl Fade It Forward® program is renowned as the most extensive philanthropic initiative in the barber industry. Its primary goal is to alleviate the financial burdens that hinder barber students from achieving their dreams of becoming professional barbers. Since its launch in 2018, The Wahl Fade It Forward® program has granted nearly $500,000 in scholarships and support to more than 30 barber students in Chicago, St. Louis, Cleveland, San Diego, and Houston.

This year marked the expansion of the Wahl Fade It Forward® program to Houston for the first time. Wahl Professional collaborated with Franklin Institute to award a scholarship to Jeremy Adams and joined forces with Texas Barber College to provide scholarships to Warren Duckworth and Ronald Shepherd. In St. Louis, Wahl Professional partnered with St. Charles Barber College to award Michael Johnson a Wahl Fade It Forward® scholarship. These new students are expected to complete their mentorship and graduate from barber college later this year.

Garland “G Whiz” Fox, a Wahl Professional educator, presented the scholarships in Houston and shared his personal connection to the journey of the Wahl Fade It Forward® winners. He expressed, “We read your stories. We know that some applicants are homeless, and they aren’t sure how they are gonna feed their kids. That was me. Barbering changed my life. If it can work for me, it can work for anybody.” Fox emphasized that each recipient should take pride in successfully navigating the rigorous selection process, stating, “The application process is not easy. We dissect every word you say to us, and we research you on social media. We take that into consideration because you all represent Wahl now. You’re one of us. It’s our commitment to you – we are going to be here for you.”

Beyond providing scholarships for barber school, the Wahl Fade It Forward® program offers personalized tutoring to help students pass their state licensing exams. It also connects them with social services if needed. Additionally, the program offers one-on-one mentorships with local professional barbers who are community role models to help students understand how to navigate the business world as a professional. During the mentorship, students learn essential skills such as building a client base, assisting in daily shop operations, and fostering professional relationships with colleagues.

Julie Gustafson, Senior Manager of Marketing at Wahl Professional, commented on the unique aspects of the Wahl Fade It Forward® program, stating, “Giving these students layers of support and mentorship beyond just paying for their barber school education is what makes the Wahl Fade It Forward® program special. Students are paired with barber mentors who teach them how to conduct themselves professionally, how to build their business, and how to ‘Fade It Forward’ to the next person who may need a helping hand like they did, and eventually be a leader in their own barbering community.”

The success of the Wahl Fade It Forward® program serves as a testament to the transformative power of barbering and the dedication of Wahl Professional to invest in the future of aspiring barbers. By providing comprehensive support, mentorship, and scholarships, Wahl Professional is empowering these students to overcome obstacles, achieve their dreams, and become leaders in the barbering community. As the program continues to expand its reach, Wahl Professional remains committed to making a lasting impact and fostering a brighter future for the next generation of barbers. More information can be found at www.wahlpro.com/fade-it-forward.

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming categories. Today, with over 3,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit http://www.wahlpro.com/ for more details.

Fresha, the world’s leading marketplace and booking software for the beauty and wellness industry, is excited to announce its recent partnership with London’s premier barbershop, Huckle The Barber. 

This collaboration will streamline appointment bookings, payment processing, and overall customer experience, allowing Huckle The Barber to continue to set trends and cater to an expanding audience of tastemakers across multiple industries.

With locations in Shoreditch and Holborn, Huckle The Barber is synonymous with unparalleled quality, expert barbers, and impeccable hospitality. The barbershop’s commitment to the perfect blend of tradition and innovation has earned them a stellar reputation within the creative communities of London. With a clear vision of creating a welcoming cultural hub for people to enjoy, Huckle The Barber transcends grooming services to provide a home to live music, creative collaborations, and art exhibitions.

To further elevate the customer experience, Huckle The Barber’s integration of Fresha will provide an all-in-one platform for seamless online appointment booking and management, secure card payment processing, and customer relationship management. The easy-to-use interface and integrated marketing, staffing, inventory, and accounting automation will help ensure Huckle The Barber remains at the forefront of the industry.

Fresha, formerly Shedul, has transformed the beauty and wellness industry by offering subscription-free, all-in-one business software to over 80,000 partner venues across 120 countries. The platform has quickly become the go-to solution for businesses seeking to streamline operations and enhance the customer experience.

“Working Fresha into our business is going to make my life, and my barbers’ lives, so much easier,” says owner Chris Ward. ”The peace of mind I get knowing Fresha is supporting my business is invaluable, and it allows me to focus on curating the best experience for my clients.”

You can find Huckle The Barber on the Fresha marketplace at fresha.com or by downloading the Fresha app on the App Store or Google Play. Please see attached for an image of Chris, as well.

About Huckle The Barber
Established in the heart of Shoreditch and Holborn, Huckle The Barber offers a unique blend of traditional services and modern hospitality. Known for its welcoming environment and skilled team of barbers, Huckle The Barber provides exceptional haircuts, beard trims, and hot towel shaves. For more information, visit www.hucklethebarber.com or follow Huckle The Barber on Facebook and Instagram.

About Fresha
Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 80,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit .fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Facebook and Instagram.

Daimon Barber has always been committed to creating innovative, luxurious, and results-driven grooming products for men. As part of the brand’s ethos, sustainability has been at the forefront of their product designs and formulations. Daimon Barber’s range of men’s skincare, hair care and grooming products, which recently launched in the United States, embody their vision of creating effective products without compromising their mission to maintain a sustainable packaging and ingredients for their line. 

At the core of Daimon Barber’s philosophy lies their dedication to sustainability. Recognizing the importance of minimizing their environmental footprint, the brand has gradually implemented sustainable packaging to house their luxury line and formulations. Their iconic Yuzu Paste, along with other products in their collection, are encased in ecologically friendly, recyclable jars. This conscious choice not only reduces waste but also ensures that go-to products look great on any bathroom vanity.

Daimon Barber’s commitment to sustainability extends far beyond packaging. Their latest skin care innovation, the Revitalising Moisturiser (1.69oz / $57.00) is formulated with ethically sourced ingredients from the UK. This moisturizing cream is free from parabens, sulfates, and other harmful chemicals. Infused with a harmonious blend of natural oils, including Filagrinol, Propolis extract, Black Seed, Apple Seed, Lime Seed, and Coconut Oils, along with Murumuru Butter, which deeply hydrates and nourishes the skin, leaving behind a soft, smooth, and non-greasy finish.

Louis Hayes-Davies, Owner and Managing Director of Daimon Barber, emphasizes their dedication to sustainability stating, “Our formulations are unique to us, created by us. We meticulously source and trace the origin of every ingredient. In our packaging evolution, we have worked closely with our partners to prioritize eco-conscious materials, utilizing glass jars, recycled plastic lids, water-based inks, and sustainable cardboard for all our boxes.”

Among their remarkable range, the Yuzu Paste (3.53oz / $30.00)stands as a crowning achievement. Uniting the regenerative properties of the yuzu fruit within the meticulous formula, Daimon Barber has produced a hair styling product that delivers exceptional hold and finish. Crafted from a carefully curated blend of natural waxes and oils, including beeswax, kahai nut oil, and yuzu fruit extract, the Yuzu Pasteoffers a strong hold without weighing down the hair. Enriched with vitamin E, it not only styles but also nourishes and protects the hair from damage.

Daimon Barber proudly formulates all their products with ingredients sourced exclusively from the UK. Moreover, they maintain a steadfast commitment to cruelty-free practices, clean and unique formulations, no nasty chemicals and no parabens or sulphates in any of their products.

Experience the pinnacle men’s grooming with Daimon Barber’s exceptional range of products. To learn more and explore their offerings, visit daimonbarber.co.uk.

ABOUT DAIMON BARBER

Daimon Barber, “The Home of Effortless Grooming”,is a men’s grooming and styling brand that offers a range of high-quality products and accessories. The brand was founded in London and has since become known for its luxurious and innovative approach to men’s grooming. At Daimon Barber, the focus is on using the finest ingredients and materials to create products that are both effective and easy to use. From hair styling products like pomades and waxes, to skincare essentials like moisturizers and cleansers, each product is formulated to deliver results without compromising on quality. With its commitment to quality and attention to detail, Daimon Barber has become a popular choice among discerning men who want the best for their grooming routine.

In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck. 

In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.

Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.

Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.

Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.

We hope you enjoy this issue! Order your beautifully presented print copy here.

Time is running out to enter, don’t miss out!

This is your last chance to enter the WAHL British Barber/Barbershop of the Year 2023. Supercharge your reputation within the barbering industry and enter today.

For the chance to WIN:

• WAHL tool prize bundle worth over £1,000

• A year of free mentoring from WAHL Global Artistic Director, Simon Shaw and his team

• The prospect to join WAHL UK on stage at shows throughout the year 

• The chance to land a lucrative spot on the Wahl Artistic Team

It only takes a few clicks to enter. Good luck!

Charlie Baker, Wahl Barber of the Year 2022 shares his top tips on how to make your application stand out…

WAHL are excited to be sponsoring the Battle of the Barbers at Afro Hair & Beauty LIVE. We are passionate about providing the finest equipment for barbering, so look forward to seeing the best UK barbers battle it out on stage for the chance to be crowned the best Barber in the UK.

An untouchable lineup of skilled barbers wanting to take their careers to the next level will have the opportunity to do just that on the 29th of May 2023! Held at the biggest Afro exhibition in Europe, Afro Hair & Beauty LIVE, 10 sharp barbers will be battling their skills for the incredible prizes and prestigious ‘Afro Hair & Beauty LIVE Barber Stylist of the Year’ winning title.

The winner will receive the Afro Hair & Beauty LIVE Battle of the Barbers trophy as well as:

• The brand-new WAHL 5 Star Gold Cordless Magic clip, Gold Cordless Detailer and Vanish Shaver worth up to £500
• An incredible £1000 CASH prize
• Exposure that can boost your business and profile, taking it to the next levelIt doesn’t stop at first place, those taking second, and third places will also get a trophy and bundle of premium WAHL products.We are expecting to see an electric crowd surrounding the main stage at 2pm, come and see who will be crowned 2023’s winner!

About Wahl

When Leo Wahl invented the first electric hair clipper in 1919, he didn’t just revolutionise an industry. He created one.What started as one man’s brilliant, innovative idea in America’s heartland is now the worldwide standard for barbers and hairdressers.All Wahl products are designed with professional barbers and hairdressers in mind. We aim to provide powerful and durable products that are the very best quality on the market. Our extensive portfolio of clippers, trimmers and styling products has been created to offer each professional, regardless of experience or regularity of use, products that perfectly suit their needs.

JIM SHAW, DIRECTOR OF TONI&GUY BILLERICAY AND MULTI AWARD WINNING MEN’S HAIRDRESSER

All year round male clients should be looking after their hair, providing it with TLC and locking in moisture with good quality moisturising products, but particularly in summer when the sun can zap away moisture from their hair. Below are some of my top tips to advise male clients on to keep their hair looking its best during the summer season and information on the must have products they should be investing in!

Scalp Scrub – healthy hair starts with a healthy scalp and clients should use a scalp scrub every week/couple of weeks to ensure their scalp stays in the best condition, free from dryness and flakiness! Using a scalp scrub will also get rid of buildup on their hair and give it a deeper cleanse.

Conditioner – many men miss this step in their haircare routine and if there’s a time to add a conditioner it’s during the summer when we want to retain moisture in our hair. We should encourage our male clients to apply a small amount of conditioner after they shampoo to ensure their hair is kept nourished. If your male clients are heading on holiday, advise them it’s a good idea to invest in a leave in conditioner that they can spray through their hair throughout the day for extra nourishment.

Hair Mask – for added TLC during the summer male clients should use a hair mask on their hair every week/second week. This will prevent  hair from becoming brittle and damaged and instead, keep it soft, shiny and healthy. Recommend to your male clients that they only use the hair mask on their mid-lengths and ends avoiding the roots so as to avoid the hair becoming oily and/or weighed down.

Heat Protection Spray – if your male clients are to invest in any product during the summer, it should be a heat protection spray to ensure their hair is protected from the harsh UV rays!

When it comes to styling your hair in the summer months, less is more. The sun is already causing damage to the hair, and therefore it’s a great time for clients to take a step away from the heated styling tools to avoid further damage being done and instead, embrace natural and effortless hair looks that are so on trend for the season.

Beach/textured waves are a great look for men in the summer, particularly if they already have naturally wavy/curly hair and want to enhance it further. A salt spray can simply be spritzed through damp or dry hair and scrunched in for a ‘just off the beach’ inspired look.

Sleek styles are also incredibly on trend at the minute and as well as creating a more polished look, the products used to create these hairstyles can also give hair an added dose of moisture and hydration. Hair oils, serums and shine sprays are three products that are great for creating sleek styles and these can be distributed with a comb, slicking the hair back off the face or to one side to create a sophisticated and well-groomed finish.

For men with longer hair, ponytails, half updos and buns often make a comeback during the summer season, and they can look incredibly stylish. We are also seeing a more contemporary way to wear this trend with men teaming their man bun/ponytail with a haircut that’s short at the sides and the length kept longer on top. With this look, using a gel/pomade with a soft shine to it will help bring all of the hair out of the face whilst keeping it free from frizz and flyaways for a slick, smooth and shiny finish.

Barbers set to compete for coveted titles in 3 live competitions at the UK’s premier barbering event. 

World leading manufacturer of barbering, styling and grooming tools, Andis remains at the forefront of innovation and education and is the main sponsor of Barber Connect, which takes place at the International Centre, Telford on June 11-12. This year Andis will debut Battle Royale – a new barbering competition format designed celebrate originality, technical precision and creativity.  

With three categories; ANDIS Creative Freestyle Barbering, ANDIS Fastest Fade and ANDIS Student Barbering, the competitions will bring together the most talented barbers from around the world to showcase their skills and creativity, and compete against each other to win in their chosen category.

“Ultimately, Battle Royale is an exciting and dynamic event that celebrates the artistry and skill of barbers,” says Andis International Artistic Team Lead, Kevin Luchmun. “It provides a platform for barbers to showcase their talents, connect with other professionals in the industry, and push themselves to reach new heights of creativity and excellence. We’re so excited about presenting this competition on our impressive stage at Barber Connect.”

Judged by a panel of leading industry experts, including Andis International Artistic Team Lead Kevin Luchmun, Andis UK Education Team Lead Baldy and Andis International Platform Artist Hayden Cassidy, each contestant’s work will be closely evaluated based on criteria such as technique, style, and overall presentation. 

Joined by judges Joseph Goss from Rum Barber, Andis Educator Sid Sottung and Bonds Barbershop owner and educator Mike Taylor, the winners will receive a range of prizes, including Andis tools, a cash prize and the opportunity to be featured on Andis Social Media channels. The competition is a highly respected and sought-after accolade, and winning will be considered a significant achievement in the industry. All contestants will receive and Andis tool assortment values at £500, just for competing.

Competition schedule, entry costs and prizes:

Day: Sunday 1pm-3pm

Category: ANDIS Creative Freestyle Barbering (30 mins cutting time)

Entry fee: £100

Day: Sunday 3.30pm-5pm

Category: ANDIS Fastest Fade (15 mins cutting time)

Entry fee: £100

Prizes for Creative Freestyle Barbering and Fastest Fade categories

1st Place: £500, beSPOKE Trimmer, post on Andis IG

2nd Place: Black reVITE Clipper and taper blade, plus a post on Andis Instagram

3rd Place: Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

Day: Monday 10:30am-12:30pm

Category: ANDIS Student Barbering (30 mins cutting time)

Entry fee: £60

Prizes for ANDIS Student Barbering category

1st Place: £250, beSPOKE Trimmer, plus a post on Andis Instagram

2nd Place: Black reVITE Clipper and taper blade, plus a post on Andis Instagram

3rd Place: Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

TO ENTER

To enter the competition please visit https://www.stylingproductsuk.co.uk/andis-battle-royale-i421 

Competitions are limited 8 competitors for each event

To keep up with Andis® Company, follow them on Instagram, TikTok and Facebook.