Global grooming competition in search for the next hairstyling star begins.

Happy New Year folks! It’s here, the first 2020 edition of BarberEVO UK & Ireland!

BeautyPro are ending the year on a high with two exciting bits of news.

On the 5th December, BeautyPRO were honoured to win SME Business of The Year at the Sussex Business Awards. 

This award reaffirms BeautyPro’s position within the market place as a leading sheet mask brand, with a key focus on innovation and creating result driven products that resonate with their consumers.

The second piece of news is that this year BeautyPro have decided to support those less fortunate than themselves by donating to the homeless charity ‘Crisis’ instead of corporate cards and gifts. Their donation to Crisis this year will provide 70 people with food, warmth, company and support this Christmas.

An all-new edition of the acclaimed unscripted series THE SHOP: UNINTERRUPTED from HBO Sports and UNINTERRUPTED premieres SATURDAY, DECEMBER 14 (10:00 p.m. ET/PT) on HBO. Starring LeBron James, Maverick Carter and a diverse lineup highlighted by actor and producer Will Smith, six-time MLB All-Star pitcher CC Sabathia, stand-up comedian and actor Martin Lawrence, rapper, songwriter and activist Chance The Rapper and marketing executive Paul Rivera.

The series is also available on HBO NOW, HBO GO, HBO On Demand and partners’ streaming platforms.

HBO Sports is collaborating with UNINTERRUPTED to present this innovative, unscripted series. Presented periodically throughout the year, the show offers unfiltered conversation and debate between a unique ensemble of some of the biggest names in sport and entertainment. The Dec. 14 show was filmed in Los Angeles.

In 2020, BARBER PRO is teaming up with cancer support charity Look Good Feel Better to curate a limited-edition gift set, containing a selection of their award-winning BARBER PRO sheet masks.

Look Good Feel Better run confidence Workshops providing attendees with valuable skills and techniques to better manage the side effects of cancer treatment, using appropriate products to care for their skin and help promote wellbeing during all stages of treatment.

The Workshops provide women, men and young adults going through treatment a welcoming and relaxed environment where they can openly discuss their experiences and challenges.

The gift set contains a collection of sheet masks for face and eyes that are enriched with powerful ingredients offering anti-ageing benefits.

1 x BARBER PRO CBD Oil Mask
1 x BARBER PRO Post Shave Cooling Mask
2 x BARBER PRO Under Eye Mask

For every sale of this gift set, BARBER PRO will donate 10% of the RRP (£1.50) to Look Good Feel Better. Their goal is to raise £30,000 for the charity by the end of 2020.

The limited-edition box will officially launch in January 2020 and will be supported with a full 360 marketing plan to raise as much awareness and money for the charity. The gift set will be available from all leading wholesalers and from www.beautypro.com/trade

Inside issue #11 we get an exclusive look at what is to come from the Wahl Education and Artistic Team.

BARBEROLOGY, the award-winning Midlands-based barber group, has unveiled a revamped and extended interior to its first-born barbershop, launched in 2015. The group, which boasts two experiential barbershops in Birmingham, re-opened its freshly transformed Jewellery Quarter salon in November 2019, following both an extension and extensive renovation. 

The barbershop now boasts a vast 1,700 square foot of space, as well as an attention-grabbing décor rich with original building features sympathetic to the heritage of both the building and location. 

The original building, and the location of the barbershop – Birmingham’s fashionable and historical Jewellery Quarter – provided a rich source of design inspiration in the early stages of the renovation work. The foundations of the salon space have been stripped back to reveal the building’s bold, original features, including exposed brickwork, cool copper piping and visible ceiling beams, and it’s these traditional features – together with tan brown metro tiling on the walls, monochrome mosaic floor tiling and stainless steel backwash basins – that lend the salon the exact industrial element and the precise retro feel that Adam was keen to create.

Traditional Takara Belmont barbershop chairs, in maroon leather, exude a Peaky Blinders’ vibe and complete the barbershop’s design nod to the 1920s – an intentional and clever move, considering it’s the era famously associated with the establishment of the barbershop scene. 

As Barberology Founder and Director, Adam Gore, explains: “When I set about designing the look and feel of Barberology’s revamped Jewellery Quarter location, I wanted to create a place where clients could come and relax. In fact, more than that, I wanted every client to feel like they’d stepped inside their favourite pub, and that’s exactly what I feel we have achieved. We wanted an environment where all the senses come alive, which has been achieved through the devil in the detail within everything from the design and décor to the music, fragrance and artwork. I feel with this interior we have stamped our true vision into Barberology, which will allow us to take the business into a new era in style.”

Groomsman Barbers, a new barbershop in Eastbourne, is proud to have received the Autism Friendly award; one of less than 70 award-holders in England and the only awarded barbershop in the United Kingdom! 

The barber shop, owned and run by accredited British Master Barber Tobias Wardleworth, was designed with care for the community in mind.  Tobias’ wife, Kate, has spent many years teaching in schools that care for those with various special educational needs so when Tobias opened his new shop on the corner of Cavendish Place and Seaside Road, they incorporated ideas into their design to cater for everyone.

“We know that letting someone into your personal space can be very traumatic for some, let alone with the sensory triggers of clipper sounds or scissors snipping so close. We wanted to offer a location that can be completely turned over to the needs of a client or family,” says Kate.

Appointments are bookable, so that the entire shop lighting, music and other aspects can be tailored to each person. 

Tobias explains “This also means that parents and carers aren’t going to worry that a queue of people are going to be watching and waiting.” 

Groomsman Barbers is also Dementia Friendly and aim to help every person enjoy the experience of personal grooming. 

Bookings can be made via the Booksy app or at GroomsmanBarbers.co.uk 

Take advantage of a fantastic 50% discount on all 2020 Annual BarberEVO Subscriptions!

Wahl Professional is pleased to announce the winners of its Barber Battle 3 competition. Andrew Rosario (@AndyFadeMaster) of West Palm Beach, FL has been awarded first place in the competition and earns an honorary year-long spot on the Wahl Education and Artistic Team (W.E.A.T.) and a prize package that includes the complete 5 Star line of tools.

Cory Hull (@thehellrazor) of Marysville, CA earns second place in the competition and was also offered an honorary W.E.A.T. membership for 2020 along with a selection of clippers, trimmers and finishing tools.

Josh Pereira (@iamjoshpereira) of Boston, MA has scored third place in the competition. The win gives him a spot on the Wahl Select team as well as a barber combo set and prize pack.

Wahl’s U.S. Director of Education, Lisa Finucane, chose three cuts for the competition – the mid/low bald fade, the Caesar and the modern mullet – to test entrants’ skills and their ability to teach more complex styles while being pushed out of their comfort zone. Pushing limits and redefining haircutting continues to be on Wahl Professional’s agenda for 2020. Finucane plans to continue to challenge entrants in Barber Battle 4 with the inclusion of another longer hairstyle.

Prospective participants should be on the lookout for Barber Battle 4 details in mid-2020.

 “It’s amazing to be on W.E.A.T. and be able to create pieces of art on stage with everyone. I can’t wait to start educating with so many great barbers. This competition really does open doors for people who enter,” says Rosario.

For Hull, being on a team is a dream come true. “When I was asked to join the team, I was so excited. I [appreciate] comradery and being around people who love what they do and are loyal to one another, and in this case loyal to Wahl. I’m extremely pleased to have achieved a goal that I’ve had  for years.”  

Says Pereira, “I wouldn’t be where I am today if it weren’t for Wahl clippers. I am just so honored that this company has given me this opportunity to reach my goals. I’ve learned how important it is to keep moving forward and to never slack off.”

When asked for advice for next year’s participants, all three winners noted how challenging it was at times to give step by step instructions, especially through a video. They urge future entrants to prepare as much as they can for the competition and to make sure to get a great videographer.

Says Rosario, “I made sure that I was comfortable and confident in the haircuts and with the models. I went down to every last detail taking notes on how I styled them, what tools I wanted to use, and that everything was in place before I started filming. Make sure you always give it your best and never settle with the first take.” Hull advises, “In order to succeed you just need to be yourself. Show your  bread and butter in the video and show how you can set yourself apart from the competition.”    

Videos from this year’s winners can be found at wahlbarberbattle.com.