To celebrate their 10^th birthday, leading men’s grooming brand The Bluebeards Revenge is proud to announce a business-wide packaging rebrand, aimed at improving recyclability and reducing waste for a cleaner future.

This exciting movement begins with a promise from the brand to “drastically reduce the amount of virgin plastic and single-use packaging” they use by 2022.

The first product to receive an eco makeover is the brand’s best-selling Pre-Shave Oil, which now features a 100% recycled plastic bottle and a newly designed label.

On the decision to radically redesign the brand’s packaging, Managing Director David Hildrew said: “The world around us is changing. As an established global brand we have a responsibility to ourselves and our customers to do as much as possible to minimise any negative effects on the environment.

“We are very proud of the steps we’ve taken with our newly designed Pre-Shave Oil and its 100% recycled plastic bottle. But this is just the beginning. Our new Pre-Shave Oil will soon be joined by a whole host of other exciting changes that’ll help to move our brand into the future in a responsible way.”

One of those additional changes will see the introduction of a new series of 150ml aluminium tins; to replace the current 100ml plastic tubs that the brand uses for its shaving and styling supplies. “These reinforced tins are infinitely recyclable and larger than our previous versions,” added Mr Hildrew. “We’ll also be encouraging all of our customers to get creative, finding new and exciting ways to repurpose our tins, rather than throwing them away.”

In recent years, plastic consumption has become a major concern for consumers. In fact, a recent survey by YouGov revealed that 46% of Britons feel guilty about their plastic consumption, while 82% are working hard to reduce the amount they throw away.

These statistics were supported by a consumer survey The Bluebeards Revenge carried out in late 2019, when more than 80% of responses confirmed that the environmental impacts of the products they purchased were important to them.

One big development to the brand’s new look is the absence of their iconic cartons. “Removing our products from their cartons was an incredibly difficult decision,” admits Mr Hildrew, “but it’s a decision we’re confident is for the best.”

When asked whether they’d prefer to see the brand’s products in or out of a carton, 56% of those surveyed voted for the latter. “Much of the feedback we received about our cartons in the build up to this rebrand suggested that, once opened, they were simply recycled or binned by end-users,” explained Mr Hildrew. “With this in mind, we’ve made the brave decision to remove this single-use packaging from as much of our brand as possible. We hope that this will help to drastically reduce any wastage our products create, while still maintaining the strong shelf presence our skull and crossbones logo is known for.”

Do you wake up in the morning with the pile of messages on various social media and manually cope with your appointments armed with a pencil and notebook? Or you already using one of the digital booking and salon management providers, yet want to come out of the provider’s shadow and grow your brand instead of the aggregator provider’s one? Barberly has stepped up their game to help barbershops grow their client audience through convenient digital tools.

“We are a Swiss software company with a focus on bringing digital value to barbers all over the world. It seemed like a half-baked concept that just might have legs, I thought one day. Now Babrberly onboards 600+ barbershops, 70K bookings for a total value of USD15 Mio. My team and I personally appreciate each barber/ barbershop owner for entrusting Barberly to give a wing to their flight to success.” – Andrew Gubal, Barberly founder and CEO.

• Reach out to every potential client: User-friendly intuitive tools like a personalized mobile application on App Store and Google Play, that simplifies bookings for your clients, promotes positive brand image and even makes you a trendsetter for the peers – stand out from the crowd with the bright mobile app design and own logo, present your team in creative photos, upload lookbooks of best works, visualise and describe your services with photos, and many more ways to customise your mobile application. To reach and engage new clients for your business through a QR poster so that passers-by can book-in in a few clicks.
  
• Cement clients’ loyalty: Show that you care and save time for your clients. Go digital and easily reachable – Mobile app, website, fast booking page on social media, booking Self check-in kiosks, QR posters. Manage the client database with the client LogIn functionality, add notes, client’s favourite services, send confirmations/notifications, newsletters. Launch the loyalty program, further manage bonuses. Enable secured payments. Sell client favourite products online. Propose a waiting list or house/hotel calls (e.g. wedding grooming).
  
• Simple and efficient management of your daily business routine. Barberly web portal is the main management tool for setting your barbershop up and running and making changes needed – add and modify services, barbers, working schedules, start your mobile app or redesign it, set the cancellation policies to get a refund for no-show, activate payments and many more. Also, book your clients on the go with the Barberly business mobile app – a handy way for owners and barbers to manage the appointments.

Being there to support you with prompt customer service, building reliable software, praising customer feedback and building on the criticism are the three pillars that Barberly Team leans on.

“Great appointment app. Was really worried about going to appointments! This appointment app makes it so easy to set up and use. The customer service was great and very patient with me! Well done! Just go for it!!” – Dave S., salon owner

“1947 loves Barberly! I absolutely think this is the best platform on the market. The team and the application itself is amazing! I’ve received nothing but great feedback from our mobile app! This platform is extremely user friendly and the team is super responsive, which makes the overall experience exceptional!” – Terrance M., salon owner

Visit Barberly’s website for more product details, and find out how to become a partner. Follow @BarberlyCom on Instagram and stay tuned for more great features to follow.

Squire Technologies has launched its latest feature which will allow barbers and barbershops to order their supplies and products from Squire Supply.

The new feature offers barbers prices 15% lower than market value, the option of monthly recurring orders and free shipping, as well as 50% off with their first order throughout September.

On their Instagram page, the brand released a statement explaining the new feature and how it will continue to support the industry:

“We are excited to share that SQUIRE has taken another huge step in advancing the barber industry. […] We are with you and we will always continue to innovate the industry. SQUIRE has also committed to waive subscription fees through December 31 2020, to assist customers in offsetting the financial burden of operating through a crisis.”

To find out more, visit www.supply.getsquire.com or call 1 (800) 600 9302 to order now.

Henkel North America’s Beauty Care Professional business has officially launched STMNT (pronounced statement), a new brand offering a range of effective, high-performing grooming goods with superior formulas and prestige packaging – designed to be accessible to all regardless of gender or style.

Sofie Pok aka @STAYGOLD, Julius Arriola aka @JULIUSCAESAR and Miguel Gutierrez aka @NOMADBARBER all collaborated on the brand to raise the standard of grooming products across the barbering industry. The range contains four lines of products; lines specifically curated by each creator plus a general care line. The products range from shampoos, conditioners and all-in-one care products to pomades, sprays and powders for both long and short styles.

Caleb Foltermann, General Manager of STMNT Grooming Goods, said “Over the past few years, barbering and grooming have evolved. Modern barbering is all about making a statement. It is sophisticated, lifestyle-driven, and genderless. We wanted to pioneer a brand that was authentic to the movement and made grooming products accessible to all. These three creators embody what it means to be a modern barber and they have the deep expertise to formulate products that are truly effective.”

STMNT is available at Ulta from September 2020, with suggested retail pricing ranging from $11.95 – $24.95.

For more information, follow STMNTGROOMING.com and @STMNTGROOMING and make your statement with the hashtags #STMNTGROOMING and #MAKEYOURSTMNT.

The ‘It’s All Good’ box set won ‘Best Treatment Mask’ for the Men’s Category at the 2020 Attracta Beauty Awards. A collaboration with cancer support charity Look Good Feel Better, the box was designed to support those undergoing cancer treatment by looking after their skin and inspiring confidence. Look Good Feel Better run confidence workshops where attendees learn valuable skills and how to look after their wellbeing during all stages of treatment. 10% of all purchases of the boxes go to Look Good Feel Better, and so far the sales have raised an amazing £9,000.

BARBER PRO said: “With this set launching under a year ago, we are so pleased to have been shortlisted for this award, let alone going on to win for the Men’s ‘Best Treatment Mask’ category. Especially with the set being for an exceptional cause, we can’t wait to keep raising money for this charity.

Giving back and helping people feel good is so important to us and we are so pleased that people are purchasing this set to feel good themselves, whilst raising money for cancer charity Look Good Feel Better, who also work hard to help people going through treatment to feel great.”

You can find BARBER PRO and stock up your shelves with their award-winning products at www.beautypro.com/trade.

To learn more about Look Good Feel Better and the incredible work that they do, visit www.lookgoodfeelbetter.co.uk/.

Expert stylist and winner of 2018 NAHA Men’s Stylist of the Year award Jamie DiGrazia is joining Wahl Professional as its new Retail and Business Educator. DiGrazia, who owns Logan Parlor in Chicago, will use her expertise and passion to teach barbers and stylists how to use the Wahl 1919 styling and finishing line to enhance their cuts and increase their revenue. In addition, purchase of the products will provide scholarships to the next generation of barbers and stylists through the company’s Fade It Forward™ program.

DiGrazia can attest to the growth that selling retail has brought to her business, and views the 1919 products as an important way for barbers to increase their revenue by showing clients how to create salon fresh looks at home.

“There are two ways to earn money in this industry – service and retail. Through educating your guests, you can have a whole other part of your business that can be flourishing,” says DiGrazia. “To have a long, successful career, I think business education is what is going to take someone to the next level. And that comes from selling retail, having product knowledge, and business education.”

DiGrazia will support the 1919 line by both educating barbers on stylists on how to use the products, and how to sell them. Her goal is not only to help educate barbers behind the chair, but also to educate their clients on how to use the professional products at home.

As part of a bigger initiative in the shape of Wahl Professional’s philanthropic program, Fade It Forward™, DiGrazia is also supporting the next generation of barbers as a portion of the purchase of each 1919 product will go toward barber school scholarships for youth in need. Fade It Forward™ began in 2018 and is designed to help young people in underprivileged areas achieve their dream of becoming barbers. The program is currently active in Chicago and St. Louis, with plans to expand to Cleveland and beyond in 2021.

“When I explain how the Wahl 1919 styling and finishing line helps young people become barbers and helps them get into an industry I love so much, well that’s really impactful. People care about that. People want to help other people. Barbers and stylists can understand that, and so can clients,” says DiGrazia.

For barbers and stylists interested in getting their hands on the Wahl 1919 styling and finishing products, a discounted introductory kit of all 11 products is available through Wahl Professional at wahlpro.com/store/1919.html. To apply to become a Wahl 1919 reseller and carry Wahl 1919 products in your shop and receive access to business and retail education, go to wahlpro.com/store/reseller/.

To learn more about Wahl Professional follow them on Instagram at (@wahlpro) and go to the website at wahlpro.com.

With barbershops and salons mostly reopened across the UK, Neäl & Wølf have launched two new collections to help keep your clients’ hair looking fresh.

Three new travel-sized Mini Collections will allow clients to indulge in great quality hair care on the go, with each set including some of the brand’s best-selling products in convenient 50ml bottles. These come in a stylish wash bag and as always with Neäl & Wølf, are sulfate free, paraben free, TEA free, DEA free and cruelty free.

The new luxury hair care bundles are designed to nourish hair so that your clients can make the most of their fresh cut. The bundles range across the Blonde, Harmony and Alpha Collections and provide a 20% saving over purchasing products individually.

Neäl & Wølf founder, Neil Capstick, is proud of the brand’s ability to combine salon-quality and accessibility: ‘At Neäl & Wølf, we pride ourselves on creating products that not only work, but combine luxury and affordability – and our luxurious summer hair care bundles do just that!’

To find out more about the brand and view all products, visit www.nealandwolf.com.

BARBER PRO has yet another award to add to their impressive list of accolades after their CBD Infused Sheet Mask won the silver medal in the Men’s Grooming category at the ninth annual Free From Skincare Awards.

The Europe-wide awards encourage and reward manufacturers of skincare products that are ‘free from’ many of the common allergens, chemicals, additives and fragrances often associated with skin sensitivities, allergies, and ethical, environmental and health concerns.

The BARBER PRO CBD Infused Sheet Mask provides a range of benefits, targeting specific skin concerns and types, nourishing and soothing stressed skin, rich in anti-oxidants and free from harsh chemicals.

“We are so pleased to have been shortlisted for this award, let alone going on to take home a silver medal for the Men’s Grooming category. We take pride in the products that we make, ensuring they are free from any chemicals, are natural and ethical, so we are ecstatic to win silver in this category at the Free From Skincare Awards and are proud to add it to our award collection.”

To find out more about BARBER PRO or to shop the collection, click here.

Andis Company has launched a new and innovative five-speed Supra ZR II detachable blade clipper.

The new clipper now features a removable lithium-ion battery pack with a 50% longer runtime. High volume clipper cutters will appreciate the ability to switch out batteries for uninterrupted clipping. An easy-to-read, built-in LED battery monitor indicates power status and when it is time to charge.

“The Supra ZR II is a complete tool that gives hair professionals so many cutting options. With three hours of run time, five cutting speeds and interchangeable blades, the chipper can achieve any cut on any hair type, wet or dry,” says Andis Lead Educator for the UK, Baldy. “The detachable blade clipper comes equipped with a size 000 CeramicEdge blade and is compatible with the entire line of Andis UltraEdge and CeramicEdge blades.”

Designed for precision cutting, the Supra ZR II has five adjustable blade speeds from 1,800 to 3,800 strokes per minute for total control. Its powerful rotary motor glides effortlessly through every hair type – fine or course.

Discover more at www.andis.com

The new BabylissPRO CustomFX puts unlimited possibilites at your fingertips with fully customizable components. Choose pops of color, flashy metals, your blade of choice, to create a clipper that is uniquely you.

To start creating your perfect clipper, download the BabylissPRO CustomFX app, which allows you to turn it, enlarge it, personalize it – component by component.

There are a range of color and metal options on an easy-to-use app and unlimited possibilities!

Download the app for Apple here.