With the new Reuzel Gravity Feed holders, your Reuzel Pomade collection is guaranteed to stand out amongst the crowd. Available for Pink, Green, Blue, Red, Clay and Fibre Reuzel Pomade now.

Each display stand holds six 4oz Reuzel Pomade tins making them the perfect size for your countertops, work station and window display!

Visit www.reuzel.co.uk for more information.

Male grooming brand TABAC has expanded its product range once again, with the addition of a new Beard Oil; building on the success of its fragrance range and shaving products used widely by barbers in the UK, Germany and the Netherlands. The full range of shaving products is now being exclusively stocked at trade prices for barbers by Barber Blades.

TABAC was established in 1959 and is most widely known for the nostalgic scent of its signature fragrance. After the success of the fragrance, a collection of male grooming products was launched by the brand, including a shaving range; which rapidly became a favourite amongst barbers.

The full range has been created with barbers in mind and has just become available to purchase at trade prices through www.barberblades.co.uk; the latest stockist of the products. Although previously focused on a male fragrance and traditional, tallow-based shaving products, TABAC has now launched a Beard Oil to meet the demand from barbers for such a product; given the beard trend that has swept the nation in recent years.

Following the success of Shave The Day in December, a campaign by TABAC in collaboration with Age UK that encouraged barbers to offer free wet shaves, haircuts and other treatments to older members of their communities to combat loneliness, the brand is now working to increase awareness of its product range amongst barbershops in the UK; to build on the success the brand already experiences in Germany and the Netherlands.

Having Barber Blades as a new stockist and addition to the product range is the start of a busy year for TABAC, with more announcements and activity planned throughout 2018.

The full TABAC range can be found here: https://barberblades.co.uk/tabac-shaving-cologne

Ruth Morgan-Evans, Marketing Manager of TABAC, said the following:

“Barbers have been so impressed with the range of products TABAC has to offer, because they bring a really premium feel to the shaving and male grooming experience. Barbers tell us how much they love the shaving cream in particular, because it doesn’t crack like so many other brands’ offerings.

“The nostalgic scent of all the products is one that the modern man has come to love, thanks to this retro revival that we’re experiencing.  With bold facial hair being a current trend that shows no sign of slowing down, Beard Oil was a natural progression for the product range. We’re so pleased that barbers will now be able to purchase the full range of TABAC products from Barber Blades. After the success of Shave The Day and TABAC being more widely used by barbers, we can’t wait to see what the future holds for the range.”

Luke Dolan, Barber and TABAC Ambassador, said:

“Since I started stocking TABAC products, we’re doing more shaves than ever in both of my shops, so I really feel that wet shaves are going to continue growing in popularity. However, there are plenty of lads out there who are proud of their facial hair and have no plans to get rid, which is where the new Beard Oil comes into play for us. As a barber, it’s often hard to come across products that our customers really love as much as we do, but the nostalgic scent and familiarity of TABAC really keeps them coming back, so it’s been great from a client retention perspective.”

FineFettle is all about working with nature and making natural ingredients work with your clients’ facial hair and skin. The ingredient that really sets FineFettle apart from the crowd is lanolin. A natural oil derived from the wool of sheep, lanolin is what makes FineFettle’s Beard and Moustache Conditioners so effective, leaving facial hair hydrated, nourished and soft – have you ever felt how soft sheep wool is!

FineFettle Beard and Moustache Conditioners will not only leave your clients’ facial hair softer, shinier and easier to control, they will also help eliminate itching thanks to the soothing effects of many of the other naturally derived ingredients.

Beard and Moustache Conditioners from FineFettle are available in three distinctive scents, all inspired by the natural world, plus there’s a perfume-free option for those who want to stay, well, au naturel!

Tempt your clients with the following aromas:

A Nod to the Earl contains Cedarwood, Bergamot and Rosewood, providing an aroma of smoked wood with a hint of citrus; Pine & Dandy offers a wonderfully clean and fresh fragrance courtesy of Alpine Lavender, Egyptian Geranium and Scots Pine; Baaa Humbug

blends the invigorating tingle of peppermint with the sweet almost vanilla like wonder of benzoin; The Birthday Suit is disrobed of scent, but just as effective as its fragranced counterparts.

RRP: £19.99/50ml

Find out more about Fine Fettle at www.finefettlegrooming.com

Whether your male clients are embracing their natural grey, or opting for one of the new grey fashion shades, Grey Maintain Shampoo from Alter Ego Italy is the answer to keeping it looking bright and healthy.

Part of Alter Ego Italy’s Grooming For Men range, Grey Maintain Shampoo has been expertly formulated to neutralise unwanted brassy tones in both natural and coloured grey hair, while enhancing shine and leaving hair soft and hydrated.

Alter Ego Italy’s patented Plantacare sulphate agent ensures a luxurious lather that is also kind to the scalp, while guar powder conditions hair for a noticeably softer texture.

Other active ingredients include tea tree oil and sage for their purifying properties, leaving both hair and scalp invigorated and those greys full of natural brilliance.

RRP: £9.95/250ml

For more information on AlterEgo Italy products visit: www.sweetsquared.com/spotlight-on-alterego

BARBER PRO Face Putty Peel-Off Mask with Activated Charcoal has won “Best New Male Facial Product” at the 2017 Beauty Awards with OK! The purifying Black-Peel off mask managed to fight off tough competition to come first place in the category.

The star studded event hosted by Amanda Holden and OK! Magazine received record breaking entries and votes, which makes this latest win for this British brand a fantastic achievement.

The Face Putty Mask which helps to loosen blackheads, purify skin and remove the top layer of dead skin cells and is available in a 90ml tube and sachet.

For more information visit www.barberpro.com

After taking the male grooming world by storm earlier this year with the launch of its definitive Men’s collection, luxury hair care brand Neal & Wolf is set to once again steal the show this Christmas with its irresistible ALPHA collection gift set, exclusively for men.
 
The Alpha collection features Neal & Wolf’s two best-selling Men’s products, 01 STYLE Shaping Cream and COMPLETE 3-in-1 Shower Gel – together they’re designed to cleanse, add texture and give hair a healthy shine. The smart, masculine packaging looks stylish on any salon or bathroom shelf, and its woody fragrance, with amber and citrus notes, never fails to hit the mark.
 
As a further gift to barbers and their customers, each gift set is offered at a promotional discount of 20% off RRP, helping barbers to maximize their sales, whilst offering an enticing incentive that customers can’t refuse. To compliment the campaign, Neal & Wolf has collaborated with the team at Jon Richard Men’s Hair Cleckheaton to create an easy-to-achieve coiffed, sophisticated slick-back style with 01 STYLE Shaping Cream, that will see men through the party season with class.

 
ALPHA RRP £20.70; contains Complete 3-in-1 Shower Gel 250ml and 01 STYLE Shaping Cream styling pot 100ml.

Premium men’s grooming brand The Bluebeards Revenge is pleased to announce the launch of its latest hairstyling product – The Bluebeards Revenge Sea Salt Spray.

The new product is available in a professional 400ml bottle (trade only) and a retail-friendly 200ml bottle.

The barbershop-quality spray is being introduced to the barbering industry at a time when longer, natural looks are coming to the forefront of men’s fashion.

“Shorter men’s cuts will always have a place in the barbershop,” said the brand’s Managing Director David Hildrew, “but with longer looks becoming more popular, we want to offer barbers and their clients a product that can handle the demands of these modern styles.”

The Bluebeards Revenge Sea Salt Spray has been specially designed with sea salt minerals to give men a natural look that boasts all of the volume, texture and wave seen in the hair of coastline junkies. Featuring the grooming brand’s classic barbershop fragrance, the spray offers bland hair a crisp hold that can be reworked throughout the day.

How to use The Bluebeards Revenge Sea Salt Spray:

1. Start by shaking the spray well to activate the sea salt minerals.
2. Apply the spray to the roots and tips of clean, damp hair and comb it through.
3. Blow-dry the hair into the desired shape with The Bluebeards Revenge Vent Brush or Quiff Roller to activate the spray’s volumizing properties.
4. Alternatively, apply the spray to dry hair and ruffle it through to create natural-looking waves and bends.
5. Enjoy a natural, textured look that will last all day.

Natural powers of organic rosemary, sage and Fioravanti balm extract purifies and fortifies hair and stimulates the scalp’s microcirculation to create an optimal environment for new hair growth. The blend of botanical extracts and special conditioners invigorates the hair stem and gives softness, Panthenol gives more density to the hair, essential oils and eucalyptus instil a pleasant energizing feeling, leaving the scalp refreshed 

Energizing Blend Shampoo

Energizing shampoo for fine, thinning and fragile hair. cleanses deeply but gently, respecting the scalp and hair. contains organic rosemary and organic sage extracts, Fioravanti balm, naturally derived glycerine, eucalyptol, panthenol and a mix of 11 essential oils.

AVAILABLE FORMATS: 300ml, 1000ml

RSP: £15.39

Energizing Blend Conditioner

Conditioner for fine, thinning and fragile hair. hydrates, detangles and gives softness without weighing the hair down. Contains organic rosemary and organic sage extracts, Fioravanti balm, naturally derived glycerine, naturally derived menthol, panthenol, rice bran oil, vitamin E and a mix of 11 essential oils.

AVAILABLE FORMATS: 300ml, 100ml

RSP: £16.49

Energizing Blend Scalp Treatment

An energizing and fortifying lotion to restore fullness, thickness, and luster to fine, thinning and fragile hair. contains organic rosemary and organic sage extracts, Fioravanti balm, arnica extract, natural camphor, hydrolysed rice proteins and panthenol.

AVAILABLE FORMATS: 30ml

RSP: £15.39

milk_shake® products are only available through the official website and online store, www.milkshakehair.co.uk and selected salons nationwide. Models shots courtesy of z.one Concept for milk_shake®.

Reuzel has quickly become one of the most iconic brands loved by Scumbags worldwide. With a wide range of pomades, hair tonics and beard products available, the collection is rapidly growing with no sign of stopping! Designed in Schorem, The Holy Ashtray of Rotterdam, Reuzel has become an essential to many barbers worldwide. We are thrilled to introduce the latest addition to the Reuzel family – Shave Cream. For a smooth, clean shave with that barbershop feel, Reuzel Shave Cream is all you’ll need!

At Barber Connect 2017, Reuzel were joined by the Schorem Scumbags all the way from Rotterdam. We asked them for their thoughts on the new Reuzel Shave Cream and here is what they had to say;

Nelis, Head of Education at The Old School has been a fan since he first used it!

“The great thing about the new Reuzel Shave Cream is, you can apply to the skin and shave straight away. It is a little greasy so it doesn’t dry out too quickly, so you will have time to do a full shave. You can use it on your face, head, wherever! You need to smell it, it smells amazing!”

British Scumbag, Paul Taylor-Clinch, discusses how easy to use:

“Reuzel Shave Cream is our newest product which is available now! The best thing about this is that its ideal for home. If you find that you get irritated skin, this will make a much smoother shave. You will see the hairs really thick and clean, so that way it’s going to be really easy to see which areas the hairs are growing making it so easy to use”

Introducing Reuzel Shave Cream

A highly concentrated, rich and super-slick formula helps give you a nick-free, smooth-skin shave. Containing a blend of lubricating and razor gliding molecules that have been combined with a powerful skin conditioner, your blade glides effortlessly over the skin, leaving it soft and super-smooth.

AVAILABLE FORMATS: 95g £8.99, 283g £19.99

Reuzel products are only available through the official website and online store, www.reuzelpomade.com and selected barbershops nationwide. Images courtesy of Reuzel.