A new aesthetics studio has opened in a Norfolk barbershop, with the aim to offer a hub for men to receive grooming treatment ‘without judgement’.

Morton’s Barbershop and Men’s Rooms in Downham Market has opened a studio in the premises for men’s grooming, which includes waxing, sports massages, aesthetics, skin treatments, hair treatments and tattooing.

The family-run business launched its ‘don’t bottle it up’ mental health campaign in October to help raise awareness and support those struggling as a result of the coronavirus pandemic.

And that focus is still at the heart of the business, said media and marketing manager Hollie Morton.

She added: “It’s to provide men with a space in which they can confidently and comfortably experience all grooming treatments without judgement or the stereotypical ‘feminine’ perception of looking after their image.

Shop manager Harry Morton said: “I think men are underrepresented in society when it comes to aesthetics and skin treatments.

“It is important to us that we create a space in which has an emphasis on men feeling comfortable and confident with their appearance and in their own skin.

“Men’s mental health is something, as a shop, we feel exceptionally passionate about and believe this is another step forward in being a hub for men where they have endless options.”

Marie Fuller, a director, aesthetic nurse practitioner and injector, who runs ElysiPhi, has partnered with the business and will provide access to treatments that will focus on “medical aesthetics, skin care and wellness”.

She said: “This includes the usual aesthetic injectables, but also treatments for problem skin conditions such as acne, rosacea, pigmentation.

“We will be offering screen cancer mole checks and treatments for scarring.

“The team at Morton’s have identified a need to increase access to medical aesthetics and to smash the stigma surrounding it for their customers. I am thrilled to be joining their team.”

https://www.facebook.com/MortonsBarbers/

Last few places left for next week’s two-day course in Limerick featuring Hayden Cassidy. (educators vary depending on location) Sign up now to see a brilliant demonstration each morning and then work on two models both afternoons. Courses are tailored to suit individual needs and Hayden will work with you on whatever area of barbering you want to develop. Ideal for barbers or hairdressers who want to massively improve their barbering ability. This course will take your skillset to the next level, give you new ideas, techniques and a fresh approach.   BELFAST and KILKENNY dates are also available.   The Barber Bash is back in Liverpool on the 7th November. At its fantastic new venue, Content. Brilliant barbers from the UK and Ireland will be on stage presenting fantastic haircuts, it’s going to be amazing.  The atmosphere will be buzzing and the energy will be next level. The lineup is insane with one more HUGE name to announce later this week. Sign up for top-class education, inspiration and socialising.  Tickets are limited, you really don’t want to miss this one!   For more information at  britishbarberbash@gmail.com or alternatively call 07801933780

The Fellowship for British Hairdressing has announced Simon Shaw as the new PROJECT: Men team leader.
Simon, who is Wahl Global Artistic Director, will take over the role from the current team leader, Jonathan Andrew, who hands over the reins at the end of the year. Simon has already worked with the 2021 team, having recently art-directed their annual photoshoot alongside Jonathan.

PROJECT: Men, which was founded in 2018 as The BarberProject, is a once-in-a-lifetime opportunity to be mentored by the very best in the business, learn new techniques and skills both creatively and personally.

The 2022 team is in for a treat with Simon at the helm as they get the chance to work with him and his magic black book.

“I’m really looking forward to being the mentor for PROJECT: Men in 2022. It’s a project I have been watching for several years and there is nothing else like it in the industry. The members will have an opportunity to work with me on my own projects, take part in global presenter training, experience days at Wahl HQ and perform on the biggest Wahl stages. It’s going to be one hell of a journey and I can’t wait to get going.”

2022 applications are open from 13 September – visit www.fellowshiphair.com to apply.

A Dublin barber is fundraising in the hope of realising her dream of opening a sensory barbershop, all designed to help those with additional needs.

Emma Doyle is a barber, and a mum of five children, one of which has Asperger’s Syndrome. Emma explained that she knows the challenges that can arise for children and adults with additional needs when it comes to receiving a haircut.

“For a person with additional needs, like autism, who often struggle with the environment of a regular barbers, the noises, small spaces, bright lighting, and fast pace can just be so overwhelming and too much to take,” Said Emma.

“And as for wheelchair users in Dublin, trying to find a barbershop that they can access freely, well, it is nearly impossible.”

In order to open her specially designed barbershop, Emma has set up a Go Fund Me page with the hope that she can create a calming space, with adjustments that can make the process of a haircut totally different for clients. Emma says she hopes to raise enough funds to open a fully equipped sensory sensitive and wheelchair-accessible business.

“I know that it would really make a difference to so many,” she says. “I personally understand what a shop like this would mean to people and their lives, and I fully understand the care and patience that will be needed for this venture.”

To help Emma out with her fundraising, you can donate here.

https://www.gofundme.com/f/help-emma-open-a-disability-friendly-barbers

A former Douglas nightclub, Isle of Man, is set to become a barbershop, coffee shop, and four-bedroom home.

Planning permission has been granted to convert the former Paramount City building on Queen’s Promenade into the new venture.

The plans will see the first and second floors become a four-bedroom home while the ground floor will house a barbers and coffee shop. We look forward to seeing the outcome, it’s always encouraging to see a new barbershop open.

Calling all barbers! Reuzel is now selling its product direct to barbershops and salons in the UK.

Help extend your margins in your barbershop as Reuzel release a new UK price list. Reuzel stockists will receive the renowned Reuzel education – courses, workshops and product support as well as reduced rates to visit the Old School Academy in Rotterdam.

Brand new merchandise and promotions are now available and a new business to business website is come soon from reuzel.co.uk

To open an account, contact Rianne at rianne@reuzel.com or call 07775327865.

Celebrating their 100th Anniversary, MIZUTANI is running their World Cutting Photo Contest, with entries open until the 31st of August, 2021.

MIZUTANI announced: “Upon popular request, from all around the world, the World Cutting Photo Contest is back! Show us your passion and creativity! STYLE GOES ON!”

This year the contest will be separated into three categories, with a special prize for each winner. With world-class judges from around the world, such as Bertus and Leen from Shorem Barber in the Netherlands, Josh DeMarco from the DAPR Grooming Parlor in the USA, Julius Caesar, Alan, and Reece Beak from RUGER. Barber in the UK, Whitney VerMeer from USA, and many more huge names.

The categories are:

Classic Men’s Style. In this category, Judges are looking for the best classic cuts, with detail and accuracy.

Men’s Avant-Garde Short Style. Judges are looking for barbers who are willing to break out of their shells and show the most innovative styles.

Ladies Avant-Garde Short Style. Test your limits, and let your creativity fly in this category, creating striking ladies’ short styles. Some of the prizes include a Live Virtual Class at Shorem, MIZUTANI’s Cut Master Set, and an opportunity to appear in Japanese and international barbering magazines.

Don’t miss your chance, entries are open until August 31st! Enter NOW!

A creative throw down was just what was called for after the longest lockdown ever and so the teams at MR Barbers put their heads together in planning a professional photographic shoot. With industry photographer Liam Oakes on board, six barbers came together from across the MR group to create a collection that delivered on diversity and creativity.

Joe Peacock from MR Barbers St Neots, Connor Chesterton from MR Barbers Hertford, Ellis Girling of MR Barbers Braintree, Phillip Brooks and Iain Rogers of MR Barbers Colchester and Jake Hickey of MR Barbers Sawston and Newmarket pre-cut two models each before giving them a final polish and styling on the day. The plain white tee’s kept clothes styling minimalist so that the hair could take centre stage.

Joe Peocock said: “We used an Instagram group to share ideas and images and chat about the cuts we would create, so that we had a broad range of cuts from directional to classic with a little colour in there too.”

There were no model no-shows even though the shoot fell on the Euro’s Final day. There was beer and pizza to keep the creative juices flowing and everything went off without a hitch.

Phillip Brooks said: “It was a great day and it was inspiring to meet up, work together as a team and see other barbers work.” 

You can see more of the collection in the upcoming issue of BarberEVO UK, and keep an eye out at @barberevo

As Covid restrictions come to an end, it’s never been more important for businesses to stand out from the crowd. And with many customers keen to tackle the climate crisis, being a more sustainable barber could give you the edge while doing good for the planet.

A recent survey of 1,000 small business owners found that nearly a quarter (21%) worry about missing out on trade because their business is not sustainable enough, while nearly half (42%) of consumers say they are more likely to visit a business that cares about sustainability.

The good news is there’s a simple first step your barbers can make to not only help it become more sustainable, but also make energy management easier; get a smart meter installed.

Smart meters replace traditional analogue energy meters and can help businesses keep better track of their energy use and consumption. Whether you rely on a collection of clippers or a handful of hairdryers, a smart meter will give you access to information on how much energy is used day-to-day, helping you find ways to reduce it.

Having a smart meter installed will not only bolster your barbershop’s eco-credentials, but also help make your business energy easier to manage.

The technology, available at no extra cost from your business’ energy supplier, ensures accurate bills by sending meter readings automatically so you can spend time making people look and feel great.

To help you be even more efficient Smart Energy GB offers barbers a selection of quick and easy steps to help your barbershop stand out as an eco-friendly business:

1. Recycle smarter – Buying refillable products will drastically cut down the packaging waste and also save you a bit of money.
2. Use an eco-hairdryer – New and improved versions of the trusty hairdryer are more energy efficient and come in recycled packaging and plastic. As the most popular appliance used to fix a bad hair day, an eco-hairdryer will help cut your carbon footprint while fixing your hair. 
3. Keep cool – Using cooler water to rinse hair is not only great for the scalp and your hair’s condition and shine, it’s also more efficient. While it’s not everyone’s preference, asking your customer if they’d prefer it could offer another step towards to a lower energy bill.
4. Avoid aerosols – Non-aerosol hair sprays will last 3 or 4 times longer than the aerosol versions and can be a great way to hold down that one curly lock that just won’t stay in place. What’s more, you can pick them up for the same price!
5. A simple solution – For those customers unsure of what style to go for next, offering a low maintenance hair cut could pass on the saving with less need for heated appliances and products when they get home.

To find out if your business is eligible for a smart meter, contact your energy supplier. You can then arrange a date and time suitable for you for your installation.

Once installation is complete, your installer can show you and your staff how your smart meter works so you can get on with being green.

Find out more at: https://www.smartenergygb.org/en

The PROJECT: X team recently spent the day with Syd Hayes, international session stylist and ambassador for BaByliss Pro at the brand new Electric Space in London, learning new styling techniques and styling tips to take back to the salon.
Supported by BaByliss Pro, the team worked on real models in a hands-on workshop with guidance from Syd.
A familiar at shows and photo shoots, Syd talked about his career to date, before demonstrating how to create glamour waves using tonging and pinning techniques and showed the team how to apply extensions to give extra volume, talking through his kit bag and showing them some tricks of the trade.
PROJECT: X member, Emma Simmons, said: “Syd is a true inspiration and shared so much of his session styling world with us, I’m looking forward to putting into practice some of the tips he gave us.”
Arif Arikan added: “I loved the session with Syd Hayes because it was so inspirational. I learned so many great tips with styling, and it was really eye opening to see his background as a hairdresser.”
April Mash commented “Our day with Syd Hayes was quite possibly my favourite day so far whilst being on Project X. I was blown away listening to Syd tell us about his experiences and work within the industry let alone what he had to show us. I haven’t been involved in much session work during my career so far, so it was amazing to be able to get hands on and learn from someone who is so humble and knowledgeable.”
Kay Binnersley summed up the experience: “It was an absolutely outstanding day with Syd Hayes we learned so much from him. He was so inspiring and he really turned a switch on in my head and made me look at hair very differently than I have done before. I really enjoyed the whole day and how lucky to work on models again; what a treat! The electrical tools
from BaByliss was a very kind and unexpected gift.”

PROJECT: X Team Leader: Sam Burnett
PROJECT: X Team Members:
Kay Binnersley – Kay Binnersley Hair
Roisin Murphy – K H Hair
Lea Shaw – Rural Fringe Hair Salon
Cc McNamee – Andrew Smith Salons Fareham
Pamela Cooney – Toni & Guy, Cannon Street
April Mash – Strangeways
Emma Simmons – Salon 54
Nicola Hamm – Escape Hair Lounge
Thomas Worth – Tint
Arif Arikan – Alice and the Hair
Reina Boddy – Joseph Ferraro Hair

For more information:
Instagram: @fellowshiphair
Email carol@fellowshiphair.com
Call 01295 724579