The first Labour Budget since taking office was presented today, 30 October 2024, by the first female Chancellor, Rachel Reeves, in the Commons. 

Responding to the Budget statement, Caroline Larissey, Chief Executive of the National Hair & Beauty Federation said:

‘We asked the government for support for employers to counteract rising wages so we’re pleased that they have listened and responded with a rise in the Employment Allowance which will benefit some sector businesses, despite the rises to employers National Insurance contributions.

However, with 16%+ rises in the youth wage rates there was nothing on interim support for businesses training young people. The only ‘youth guarantee’ for our sector will be that small and micro employers won’t be able to afford to take on apprentices. This makes it even more vital that Skills England is responsive to the needs of our sector and the new Growth & Skills levy channels major support to incentivise small and micro businesses training apprentices.

We will engage constructively with the consultation around business rates reform and the decision to keep at least some support through a 40% Retail business rates discount and freeze of the small business multiplier is welcome and important in the interim. The government was silent on VAT but we will continue to push for reform which is the sector’s number one issue

While the Employment Allowance increase offers some breathing room, the dramatic rise in apprentice wages threatens to disrupt the traditional pathway into our Sector. Without targeted intervention, we risk creating a skills gap that could take years to bridge. The government’s approach to retail business rates shows they’re listening, but more comprehensive support is needed to ensure the sustainability of apprenticeships in hair and beauty.”

The summary of the Budget:

• Wage rates; 6.7% increase in National Living Wage, 16.3% increase in 18-20 rate, single adult rate ‘over time’
• Freeze on fuel duty in 2025 for another year
• Employers National Insurance contributions (NICs) increased by 1.2% to 15% from April 2025
• Reduce NICs threshold from £9,000 to £5,000  
• Increase Employment Allowance from £5,000 to £10,500
• Business rates: 40% relief for Retail and hospitality in 2025/26 and small business multiplier freeze
• Cap on corporation tax for the duration of this parliament
• National Insurance thresholds: No extension to freeze on personal tax thresholds from 2028-29; will rise in line with inflation in the future
• Largest real-term funding increase since devolution; £3.4 bn to Scotland through the Barnett formula, £1.7 bn to Welsh government and £1. 5bn to Northern Ireland in 2025/26
• £1.3 billion investment into connectivity in regional transport

The full details of the Budget can be found here. 

 The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is urgently seeking donations for the Disaster Relief Fund as thousands of industry professionals are impacted by the devastating destruction of Hurricane Milton directly on the heels of Hurricane Helene. 

The PBA Disaster Relief Fund provides emergency relief to beauty industry professionals to pay for essential items such as clothing, food, bills and supplies during times of natural disaster. The fund is supported by generous donations from industry professionals and businesses and has distributed more than $2.5 million to help industry professionals get back on their feet following catastrophic disaster. 100% of donations go directly to those in need. All licensed industry professionals are eligible to apply, and PBA members may receive up to twice the regular amount of emergency relief funding. 

“In the wake of Hurricanes Milton and Helene we are completely overwhelmed with applications for emergency assistance,” shares Rachel Molepske, PBA Director of Leadership Operations & Charitable Programs. “Our industry professionals are suffering and we must help. We are making an urgent plea for donations to help those affected.” 

DRF applicants continue to share heartbreaking stories of how Hurricanes Milton and Helene have impacted their livelihood: 

“Everything in the salon is damaged. It is catastrophic. Everything I have worked hard for has been destroyed in the blink of an eye.” 

“Most roads were completely washed away, power is expected to be out for weeks, and my income has gone to nothing at this point.” 

“I don’t have a place to live at the moment and there are estimates of not having water restored for several weeks to several months from now.” 

Please help beauty industry professionals get the support they desperately need! Please DONATE and spread the word. 

PBA would like to thank the generous sponsors who have already committed significant contributions to DRF: 

● Andrew Gomez Dream Foundation/Paul Mitchell Schools – $25,000 

● K18 – $25,000 

● L’Oreal – $15,000 

● SalonCentric – $15,000 

● JPMS – $10,000 

● MY SALON Suite – $10,000 

● Henkel – $10,000 

Donations of any size are appreciated and needed. For more information, or to apply 

The latest issue of BarberEVO is OUT NOW! 

The latest issue of BarberEVO NA is OUT NOW! This issue is set to make waves in the industry… bringing you exclusive content from the best barbers in the biz’. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry – and we have Rey Scott, the leading entrepreneur and founder of My Supply Guy, taking centre stage on our front cover. In our second-last issue of 2024, we are feature everything from interiors and business to hair loss, client comfort and colour. With all of this…and even more – this issue is one to remember! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them). 

BARBEREVO UK & IRELAND #46 IS OUT NOW!

The latest issue of BarberEVO UK is OUT NOW! This issue is set to shake things up as we say goodbye to Summer, and get ready for Autumn, while bringing you exclusive content from the best barbers and brands in the business. In this issue, we hear from our expert columnists and esteemed industry leaders on a variety of topics, from textured hair to beard and moustache care, as well as the latest product drops you need to be aware of; all this and more inside.  

IN THIS ISSUE: 

HEINIGER 

Our September-October cover stars are the Heiniger team! Here, we get the insights from Matt Clarke, Artistic Director Robert Braid, and Creative Director, Rex Silver on why Heiniger should be the tool brand every barber has in their kit. We hear from Robert and Matt how they got involved with the Swiss tool brand and became part of the Heiniger family, and why you should too.  

EVENTS 

It’s been an exciting but busy few months for the entire EVO team during event season, and there’s no sign of it slowing down just yet. We kick off the events feature by looking back the debut HairCon, with industry icons like Simon Shaw, Alan Beak, and Josh Lamonaca it’s hard not to think back fondly. We also here from Richie Finney and Xavier Berrell at BarbersRide, Rob Wood from his official Novo Cabelo launch, and look forward to the Scottish Hair and Beauty Awards.  

TEXTURE 

Kicking off the texture feature, we hear from the superstar BaByliss PRO ambassadors Tariq Howes, Ky Wilson, and Lauraine Bailey. BarberEVO gets the inside scoop from the team about their go-to tips and tools for all things texture. We hear from Luke Burgon at SOMEPEOPLE on how he uses Byrd products to embrace his client’s natural texture, while columnist Hayden Cassidy shares her scissor cutting techniques. Columinst, Mark Maciver gives readers a step-by-step for his iconic fade, and STMNT ambassadors Charles Rose and Luke Hartley talk us through their recent collection.  

INTERIORS 

Having beautiful interiors are just some of the ways you can make your barbershop stand out, which is what our Barbershop of the Edition, time., has done. Elsewhere, we look inside Beardy Beardy in Glasgow to showcase their personalised REM chairs and take a deep dive at Kesman Male Grooming as they highlight their custom Takara Belmont chairs. We also take a trip down under and hear from COMMON Barbershop in Brisbane, Australia, to look at their stunning set-up.  

BUSINESS 

Starting the business feature, we hear from columnist Vikki Harrison Smith as she talks us through her days as a top-class educator and academy owner. BarberEVO also hears from three completely different barbershops – UNDERFOUND, Beardy Beardy, and MR. Barbers – about how they operate their businesses, and ask barbershop owners the important questions of tipping, deposits, and selling retail.  

TECHNOLOGY 

Discussing all things artificial intelligence, we have Barry Stephens weighing up the pros and cons about whether AI systems will kill off conversation in the barbershop. With more and more automated systems out there claiming to make your life easier as a barbershop owner, Barry evaluates whether that is right. Meanwhile, celebrity barber and educator Thaddeus highlights the importance using technology to your advantage and having a booking system that works for you.  

MOUSTACHE AND BEARD CARE 

Showing us how we can all elevate our grooming services, we speak to Ben Goakes, owner of Well Groomed London. Sharing how he goes the extra mile to create a lavish experience in his Shoreditch shop, Ben shares how his experience in luxury services translated to his barbershops. Elsewhere, we hear from Anthony Berriola about bringing traditional Italian beard and moustache grooming to the US, and Morgan’s Pomade identify three iconic styles you can create and maintain with their products. 

PRODUCTS 

This issue, our Product of the Edition is The Shorty, just the latest expert grooming tool from the brains of Gamma+. BarberEVO sat down with expert barber and educator Phil Jarman at HairCon to hear everything about their latest powerhouse tool. Elsewhere, hear from Artero founders Alex and Edu Artero, and Eric Way Lovemore to discuss the premium scissor brand, and highlight the different offerings available with Leaf, Yoi and Tondeo; to ensure you find the right tool brand.  

Get your copy here!

With entries for the North American Hairstyling Awards (AKA NAHA) open for 2025, it’s time to show the industry what you’re made of. When it comes to the Barber of the Year award, which was added in 2022 – it is all about showing the true artistry and talent of which individuals in this industry are capable.

One individual more than deserving of this award was 2024 Barber of the Year, A-Rod (Yadiel Alberto Rodriguez). The elite barber, Co-Founder and CMO of L3VEL 3 Pro, CEO of AROD LLC, and Global Ambassador for BaBylissPRO and Booksy, created a show stopping collection, photographed by Chrystofer Benson, taking home the coveted trophy.

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A-ROD’s career in barbering began in Puerto Rico over two decades ago after serving in the military. In his acceptance speech, he said: “I took a chance. I started going to shows, driving for 12 hours, begging brands to educate on their stages so I could be seen. And today, I get to be part of a brand that is leading the men’s grooming industry.”

A-ROD gave a shout out to the wonderful CBC Team for organising the shoot, as well as to Jay Nouri, Co-Founder and CEO of L3VEL3.

A-ROD said: “L3VEL 3 is a brand by the artist, for the artist, and we are doing some amazing things. Barbering is growing so fast, partially because we have spent a lot of time focusing on the barbers and elevating the education available for barbers in this industry.

“This award is very special to me, and I want to thank the Pro Beauty Association for allowing barbers to show the industry what we are capable of!”

“Barbering is not just about having a good time, if you implement a system that works, you educate yourself about the opportunities that are out there, I am proof that it pays off. Now, we are running every show, every main stage, and we are up here getting awards. So, don’t give up!”

In an Instagram post following the NAHA ceremony, A-ROD said: “This NAHA Award Win Goes to Puerto Rico. This award means everything to me and the barbering community. From $3 haircuts in Puerto Rico to this stage, it’s been an incredible journey.

“Never give up on your dreams. The sacrifices, the long nights, and the hard work all pay off. Let’s keep pushing boundaries and lifting each other up. Thank you all for the support!”

A-ROD is no stranger to BarberEVO either, being one of the few barbers to have appeared on the cover of both BarberEVO’s North American and UK& Ireland titles. In-fact, he featured on the second-ever edition of BarberEVO North America. We can’t wait to see what A-ROD achieves next!

Learn more about the NAHAs here and ENTER NOW!

The Scottish Hair and Beauty Awards (SHABA), the most anticipated and prestigious event in the hair and beauty industry, will be held at the Hilton in Glasgow on the 1st of September 2024. As Scotland’s biggest and only industry-recognized hair and beauty awards event, SHABA promises an unforgettable evening of celebration, recognition, and entertainment.

Event Highlights:

• Venue: Hilton Glasgow
• Date: 1st September 2024
• Kick-off: 5:30 PM

The extravaganza begins with a luxurious champagne reception, setting the tone for an evening of elegance and glamour. Guests will then indulge in a sumptuous three-course meal, complete with fine wine, before the awards ceremony commences.

Awards Ceremony and Entertainment: The first half of the awards ceremony will honor the outstanding achievements of our talented finalists. The celebration will continue with an exhilarating performance by Natalie James, who is set to get everyone on the dance floor with her electrifying act. The second half of the awards will follow, culminating in a night of celebration and joy.

Exclusive After Party: Following the awards, luxury buses will transport guests to an exclusive after party at Kong in Royal Exchange Square, Glasgow. This VIP event will offer an opportunity for guests to unwind and celebrate their successes in style.

VIP Attendees: The night will be graced by the biggest names in the hair and beauty industry, along with VIPs and special guests.

Sponsors and Partners: We are proud to be partnered with leading industry names including Osmo, Wahl, Hair & Beauty World, Revlon, Crazy Angel, The Fellowship for British Hairdressing, Apraise, and Kaseo. A special thanks to our media partners, Barber Evo and Salon Evo, for their invaluable support.

Goodie Bags: All guests will receive a premium goodie bag filled with top-quality products from our generous sponsors, ensuring the night is memorable long after it ends.

Tickets: A limited number of tickets are still available for this spectacular event. Don’t miss your chance to be a part of Scotland’s most prestigious hair and beauty awards night. Secure your tickets now and join us for an evening of glamour, recognition, and entertainment.

For ticket purchases and more information, visit our website at www.scottishhairandbeautyawards.com or contact our event team.

Contact:

• Event Team:
• Email: libby@shabaawards.com
• Website: www.scottishhairandbeautyawards.com 

Join us at SHABA 2024 for a night to remember, as we celebrate the very best in the hair and beauty industry!

Follow us on social media:

• Facebook: @SHABA
• Instagram: @shaba_awards

#SHABA2024 #HairandBeautyAwards #GlasgowEvents

BarberEVO UK Issue 45 (Jul/Aug) is out NOW! Get your Copy HERE

The latest issue of BarberEVO UK is OUT NOW! This issue is set to make waves in the industry…bringing you exclusive content from the best barbers in the business. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry. Our summer shake-up issue covers everything from interiors and business to hair loss, client comfort and colour. With all of this…and even more – this issue is one for the books! 

IN THIS ISSUE: 

STMNT  

This issue, our cover star is the Nomad himself, Miguel Gutierrez, co-creator of STMNT! BarberEVO were lucky to join the STMNT Team take over Barcelona this June for the STMNT 2024 Summit. The STMNT Team gathered in the sunny Spanish capital to watch as the global stars of STMNT Creative Team share the most innovative editorial looks. BarberEVO has the inside scoop – with exclusive info from STMNT co-founders Miguel Gutierrez, Sofie Pok, Julius Caesar, and the team of STMNT global ambassadors.

Summer 

In our Summer shake-up issue, we are bringing the summer trends to life. We speak to Nick Taylor from the iconic American Crew about their newest collection: Yearbook. Taking you back to your last day of school, racing onto the football field – and knowing that school’s out for the best summer yet. BarberEVO has also managed to bring you the buzzing summer trends from the Babyliss PRO stars, Charlie Venn, Jay Roberts and Simon Butcher. In this summer session, you can also get the exclusive trend tips from Mike Taylor of MTE Hair & Barbering Academy. With a visit to Kent-based Chaps Grooming Co and a look at Byrd Pomade collab with Tallboys – summer in the hair world is in full swing. 

Barber of the Edition 

For our summer issue, the Barber of the Edition is…drumroll, please…Oscar Mendoza! The rising star on the UK hair scene is taking his barbershop and academy to new heights, whilst simultaneously taking his passion and teachings to stages across the globe. Find out more about his journey of resilience and commitment to his craft NOW! 

Interiors 

In BarberEVO Issue 45, Leicester barbershop Roots/CO. has taken the top spot of barbershop of the edition! Owner and founder Vinay Lakhatariya took BarberEVO through his journey to Roots/CO. and tells us exactly why he only has the best of the best in his shop. In this edition, Savills owner Joth Davies also reveals the inside info of moving into his new and expanded barbershop. Additionally featuring BarberEVO columnist Hayden Cassidy, the tiny barbershop Treehaus and Nael’s Hairworks – you can find all the interior insider info HERE! 

Business 

Vikki Harrison Smith is back to talk 10 years of building her barbering empire. We also sat down with MR Brothers Cut Club founder and Brosh Ambassador Daisuke Komatsu, so you can read the Diary of this CEO. In this edition, you will also take a trip to Switzerland with us, to join Heiniger owner, Daniel Heiniger, and Creative Director, Rex Silver – going behind the iconic tool brand. With more info on all-important business issues, such as franchising and booking software, you too can have a booming business in no time.

Hair Loss 

Hair Loss is a major facet of this industry and, at last, the subject of hair loss is breaking free from the shackles of taboo! Josh Lamonaca sat down with us to chat about the subject and tell us exactly why hair loss solutions are a MUST in the barbershop. Trichologist Tiffany Hall also features in this edition, giving the BarberEVO audience all the important tips and tricks to help with your clients’ hair loss pain points. 

Client Comfort 

Keeping your clients comfortable is the key to keeping them coming back. Barbershops need to consider all aspects of their clients desired sensory experience – from the aesthetics and furnishings to the services themselves. Comfort is everything! BarberEVO columnist Carlie Cardle talks shop, noting that you can make client comfort your very own USP. We also caught up with barbershops from across the UK, including Angus Mac Salon, Club 13, The Good Folks and more. Columnist Mark McIver also returns to the pages of BarberEVO, alongside columnist Simon Shaw.  

Colour 

Closing out the summer edition of BarberEVO UK is the section that will tell you everything you need to know about colour. Talking top tips for introducing colour to the barbershop and featuring a great chat with Ainsley Walton about his barbershop Har Sessions – BarberEVO can now reveal that colour is the summer trend that is here to stay. 

The latest issue of BarberEVO NA is OUT NOW.      

Get your copy here!   

The latest issue of BarberEVO NA is OUT NOW! Bringing you only the biggest and the best in the business, this issue is brimming with insider info – from our amazing columnists and guest industry professionals, to education, business and the latest in styling trends. BarberEVO readers, you can rest assured that this edition will take you to another level… 

Cover Stars: Barber Strong 

Our cover stars this month are the team that make up Barber Strong – the booming barber apparel brand. Industry innovators, Danya Gamba (DG Cuts), Angel Raws, Gino Maggio, and Danny Amorim are taking center stage, to shine a spotlight on the value of their industry. We caught up with Steve Berry, the founder of Barber Strong, to find out exactly what spurred him on this journey – and what has pushed the brand to the next level of success. By giving a much-needed modern update to the traditional barbering uniform; Barber Strong are bringing functional luxury to all barbers.  

Education 

This month, we are also taking a focus on education. It’s what makes this industry go round, right? Allison Cuts agrees. We sat down with the L3VEL3 Ambassador to talk all things education, particularly why it is important to make the most of your time in education. We cover some amazing events, including the Norcal Barber Expo and the Sharpfade Mastermind weekend, which was led by our columnist, Byrd Mena. Kate Tuttles-Owens and her amazing work with Sensory Safe are also featured. With words from Gamma+ and Stylecraft ambassador, Victorino; Hair in Motion pioneer, Charles Gray; and our columnist, Angie Perino – school is IN for summer! 

Business 

The barbering business is booming – and BarberEVO has brought you the tools you need to become the best. At CT Barber Expo, we caught up with some of our industry leaders for exclusive information. We spoke to Marvy Marv to learn all about how SQUIRE can take you to the top. We even got the details about their latest innovation: SQUIRE FLEX. We have many more esteemed columnists and industry luminaries making their mark on the business of barbering in this issue, including, Floyd’s 99’s Karen O’Brien; Joe Miller’s Beard Octane; Brandi Lashay; Chico Boom; and more. 

Interiors  

In 2024, your barbershop can’t rely on just great cutting and styling skills. To bring your business to the forefront – you need to have high-quality interiors. This issue, BarberEVO spoke with Bazooka Charlie’s President, Justin Goehring to find out how he brought his franchise to the forefront, with his interiors. Spoiler alert – Collins’ had a hand in it! CJ at Barberville also brought us an exclusive look into the Snippz 2 U Sprinters, and tells us exactly how you, too, can create the ‘dopest’ barbershop on the road.  

Styling 

It’s the styling that makes a great haircut… well, at least that’s what our columnist Tyler Kelbert told us. He also gave us the low down on the style of the summer: The Pompadour.  In this issue, we learn all about the latest summer styling trends.  Phoenix Thomson returned to give us a BTS look at the new era of American Crew. We also spoke to STMNT ambassador Renjie about cocktailing and getting the right recipe for you! Featuring other industry innovators, such as PapiBlendzz – this edition is brimming with styling tips and tricks that you DON’T want to miss! 

We hope you enjoy this issue! You can order your print copy here. 

The latest issue of BarberEVO UK and Ireland is OUT NOW.     

Get your copy here!

The latest issue of BarberEVO UK and Ireland is OUT NOW! Inside this issue, we have exclusive content from a variety of esteemed columnists and industry professionals covering everything from education, additional revue to your business, and the latest styling trends. We cover all this and more inside the latest issue.  

IN THIS ISSUE:     

Hayden Cassidy  

BarberEVO columnist and cover star, Hayden Cassidy, tells us all about her exciting new collaboration with Dior as their brand-new UK Grooming Expert. We speak to Hayden about her new role with the luxury fashion brand, as she takes us behind the scenes of her new opportunity; giving readers the inside scoop on how this came to fruition, what’s to come and showcasing the endless possibilities for barbering talent in the UK.  

Education 

In this industry, there is always room for investing in education. We speak to Simon Shaw and Alan Beak all about The Fellowship’s new Project Men & Media program and hear from those involved. Elsewhere we focus on how Artero is setting themselves apart in the industry as educators with Eric Way Lovemore. Also featuring words from some of our favourite educators, Vikki Harrison Smith, Mike Taylor, Ben Clifford, and Sigma Male Grooming.  

INTERIORS 

In a modern barbershop, being able to deliver a quality cut isn’t enough. Your store needs to look and feel good to clients, as we delve into the ways to boost your interiors. Here, we delve into how Barber Smiths transformed their shop with bespoke REM chairs, how to elevate your offerings with Takara Belmont, and how to revamp your workstations.  

Business & Technology 

Choosing how to market your business is never simple, as we speak to Josh O.P about his decision to build a brand based on himself while we get behind-the-scenes access to Heiniger’s latest UK campaign with Rex Silver and Robert Braid. Elsewhere, columnist Carlie Cardle tells BarberEVO readers about finding a side hustle that fits your lifestyle, while Jay Robert tells us all about the additional services you can add to your barbershop to boost revenue, and much more.  

In an increasingly digital world, technology is always evolving to make our lives easier. Which is where Rascal’s owner and founder Sam Bentham comes in, as we discuss all about why Fresha was the only and obvious choice for him when it comes to barbershop tech.  

Product Focus: Styling  

Styling is a huge part of being a barber, and knowing how to use the right tools and products to transform your client is key. Speaking to the very best, Bridey Jo shares her best styling tips, tricks and top products with BarberEVO readers. We hear from Curly Tom about why Byrd Hairdo Products is the ultimate choice for him when it comes to textured hair, while Chambers Sheffield owner Jonno Hart swears by Dapper Dan for premium results. 

 We hope you enjoy this issue! You can order your print copy here. 

The latest issue of BarberEVO is OUT NOW! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them).