British men’s make-up brand, War Paint has announced that is has recently reached its funding totalin order to expand their range from men’s make-up, and forge a path into men’s skincare too.
War Paint is one of the world’s leading men’s makeup brands. Their mission is to give menthe freedom to feel confident every day. Since 2018, they’ve sold 250k+ units worldwide and opened the first-ever men’s makeup store on London’s iconic Carnaby Street.
It’s a British business success story and one that is relevant to the barbering industry, asWar Paint is an amazing addition to the barbershop retail shelves, offering clients the option of picking up their haircare and skincare essentials from their favourite male grooming experts – you, the barber.
Founder Danny Gray launched the business in 2018, and the brand has garnered great success, selling worldwide and partnering with big hitters like John Lewis, Reiss, Sephora and Virgin Airways. With its existing credibility, partnerships and distribution channels, the skincare market is the obvious next step.
On Sunday 28th November, the global family and friends of TONI&GUY came together once again for its second global digital event-a spectacular and beautiful showcase of original inspiration watched live by over 5,000 viewers.
Showing the best in class education and celebrating artistry and skill, with the most breath-taking hair from the TONI&GUY International Artistic Team and partners from around the world. The one-hour marvel brought viewers into a world of high-fashion and creativity. Teams presented the newest brand campaigns along with British Hairdressing Award inspirations and collections, not forgetting the hugely anticipated pre-view of the label.m re-launch with brand new product lines and overall brand aesthetic. The brand’s connection to fashion around the world saw Fashion Week presentations given from major global cities and no TONI&GUY show would be complete without a spectacular avant-garde finale.
The one-hour spectacle took us on a journey around the world as teams from Australia, China, Spain, Italy and Japan presented the very best of their creative talents. Each member, took the audience through the intricacy and inspirations behind their look, proving TONI&GUY is forever at the helm of setting trends and creating beautiful hair globally. The International manner of the event, also gave the opportunity to recognise and highlight the real heroes within TONI&GUY with the TONI&GUY Global Awards. Groups from Australia, Netherlands and France were all winners, cementing the brands reputation of having some of the best over-sea teams*.
Global Brand Director and Owner, Sacha Mascolo-Tarbuck opened the show and introduced the Global Digital Event, “What a great opportunity to come together and share what’s brilliant about TONI&GUY and label.m”. While acknowledging the past twelve months, she thanked all teams for their contributions to the company’s success, and highlighted the importance of being a true family with strong core values, allowing for her father, Toni’s legacy to live on.
CEO Nigel Darwin followed. Touching on the pandemic and promising to emerge from the Covid crisis a stronger business than ever before he said, “Throughout the last 18 months what is most striking is how as a global family we have grabbed this time as an opportunity to make ourselves the best we can be.” Also thanking all staff for their efforts, he described how the pandemic had affected the business and touched on the next chapter for the TONI&GUY story, including the label.m re-vamp.
Kicking off the creative sessions, Global Creative Director, Cos Sakkas and International Manager, Eamonn Boreham welcomed everyone and gave an insight into what viewers could expect over the next hour. A round-up of how the people behind the brand innovatively express their vision through campaigns, education and fashion by crafting beautiful hair.
International Artistic Directors Daniele de Angelis and Siobhan Haug introduced the 2021 brand campaign: Immersion. Launching January 2022, the campaign offers clients the latest in hair fashion trends. A celebration of the TONI&GUY as a whole, encapsulating the core elements of its salons, brand, heritage, fashion and education. This is seen through shapes, textures and tones created by the brand’s signature, trend-led and timeless techniques that its hairdressers create in-salon, beautifully every day and can be bespoke to each client. The concept of diversity and inclusion has always been one of strong importance to TONI&GUY. Seen in Immersion, through multi-cultural models with varying hair types and textures the campaign is a celebration of individuality and offers an in-salon solution to suit any client.
This was followed by International Artistic Directors Philipp Haug and Stuart Matuska introducing the academy education and creative campaign: Co-Lab. A fusion of creative concepts and minds, from make-up artists to photographers that reflect a true representation of how everyone in the brand works as a team. Six individual BritishHairdressing Award collections by the International Artistic Team, are merged into one to inspire salon hairdressers to work collaboratively with each other on their own creative projects and journeys, spreading the ethos of a unified vision.
Global Creative Director Cos Sakkas and International Technical Education Director Jo O’Neill provided an insight into the creative inspirations behind the new label.m campaign: label.less, launching in salons January 2022. Individual beauty with a premium feel being the focus, label. less encourages unique individuality and self-expression through beautiful, shiny and healthy-looking hair. This is seen through gorgeous, natural and golden tones both in the hair and the styling throughout.
Ending with a display catapulting the audience into a world where high fashion and ethereal drama collide. No TONI&GUY show would be complete without a spectacular Avant-Garde finale, showcasing the stunning British Hairdressing Award collection by International Artistic Director, Efi Davies.
Multi-award-winning men’s hairstylist Tariq Howes will be joining forces with renowned Soho barbershop Joe and Co from January 2022. Tariq, who owns Avenue Male Grooming in Cardiff, is in high demand for his Afro men’s hairdressing skills. His own mixed heritage has inspired him to gain expertise in all hair types and textures.
Tariq will join the Joe and Co team as Art Director, alongside Charlie Cullen, spending time in the Soho barbershop, working with the team to increase their already enviable skills with textured hair, while continuing to run his own barbershop in Wales.
Tariq’s accolades include Men’s Afro Stylist of the Year and Men’s Hairdressing Federation/City and Guilds Afro Barber of the Year. He is a well-known fixture on the industry’s major live stages, sharing his skills at events across the UK. He has also worked on photo shoots for high-end magazines such as GQ Style and his diverse skills have also gained him work backstage at London Fashion Week for brands such as A-Cold-Wall, Daniel Fletcher and Per Götesson.
Session stylist and Joe and co-owner, Joe Mills said: “With his incredible background working with Afro and textured hair, Tariq will prove a major asset to Joe and Co. Tariq will work with the team to ensure they are all 100% confident working with all hair types, as well as spending a few days a month in the salon looking after a small selection of clients. I’m also looking forward to working with Tariq on a number of projects in 2022 — more will be revealed soon!”
Tariq added: “I’ve admired Joe for many years, and I am excited to have the opportunity to work alongside him, Charlie and the team.”
After a virtual Awards in 2020, the Fellowship were back with a glittering Luncheon & Awards at the coolest hotel in London, The Londoner, in Leicester Square.
Chancellor Ashleigh Hodges and President Ken Picton welcomed some 420 guests to the Ballroom, to celebrate the past 75 years and get ready for an exciting future. “We have faced the worst, but we came out as the best,” Ken said. “What doesn’t challenge you doesn’t change you and we have embraced the changes while living by our core values.”
Chairman Barry Stephens paid respect to those in the industry we had lost this year, while presenting a special Fellow of Distinction to Chris Williams from Rush Hair & Beauty, accepted by Andy Heasman. He also presented a cheque for £3,720 to the Hair & Beauty Charity for money raised through the special 2021 Yearbook.
F.A.M.E. Team leaders Gary Hooker and Michael Young talked about the challenges they faced, but applauded the professionalism of the 2021 team, who took everything in their stride over the difficult months, before announcing the four new members who have a year of amazing opportunities in front of them; Darrel Starkey, Taylors Hair Studio, Lydia Wolfe, Jack & the Wolfe, Jessica Hau, Rush Wimbledon and Alex Cook, Wispers Hair Salon.
In true Fellowship tradition, the awards followed a delicious three-course meal, with Errol Douglas MBE picking up Fellowship Hairdresser of the Year to a standing ovation. This is the second time he has won the award, having first won it in 2004.
And the winners are….
Fellow with Honours
Jonathan Andrew
Andrew Barton
Junior Green
Gold Medal
Jo Martin
Member of the Year
Janene Bush
Individual Salon of the Year
Karoliina Saunders Hair Design
Salon Group of the Year
Blushes
PROJECT: Colour Achiever of the Year – Darrel Starkey
PROJECT: Men Achiever of the Year – Tammy Reynolds
PROJECT: X Achiever of the Year – Emma Simmons
Snapshot Image of the Year
Efi Davies, TONI&GUY
Men’s Image of the Year
Charlie Cullen, Charlie Cullen Education at Joe and Co
With so many great grooming products on the market –OSMO Ambassador and owner of Myles & Co, Myles Lewis, is here to share his top tips on using and recommending the best products for your clients…
“It’s hard to pick, but my top three products at the moment are OSMO Clay Wax, Fibre Paste, and Matte Clay Extreme. These products are the ultimate trio for high-performance styling results. They offer anyone using the products on – trend and traditional finishes from freestyle to fierce.”
The best selling OSMO Matte Clay Extreme™(RRP: £8.99) formula can deliver an authentic dry textured controlled finish. I use it to create a powerful hold with that natural matte finish. This pot is ideal for all hair types, rub the product through your palms and distribute evenly to experience the ultimate dry textured look. Clients love this one as well. It’s got a great melon fresh fragrance and always creates outstanding results.
I always use the OSMO Fibre Paste™(RRP: £8.99) when I want volume control with a polished shine finish. The gum texturiser is suitable for all hair types and can create a messed up or smooth finish. If you run a small amount of OSMO Fibre Paste between the palms of your hands, then pull your hands apart this stretches the fibres (looks impressive to your clients too!) and you can then run your fingers through wet or dry hair, then style for a strong finish.
I use the best-selling OSMO Clay Wax™ (RRP: £8.99) to style medium to short hair. This clay-based styler helps me create an ultra-masculine matte finish. I massage a small amount thoroughly through wet or dry hair. It instantly provides textured control and thickness vibe that the lads love.
Professional colour house, OSMO is delighted to announce the appointment of its latest Brand Ambassador, Ollie Foster.
An expert in barbering and education, Ollie is the co-owner of two branches of modern barbershop, ‘Number 47 Barbers’ in Chester alongside his mum, Lynne Foster. OSMO has been Ollie’s go-to brand since he started his career in 2013 and he has enjoyed a close working relationship with them since thanks to his involvement with The Great British Barber Bash for whom OSMO are key sponsors.
Alongside regularly cutting hair in the shops with his 10 strong team, Ollie regularly cuts the hair for bands and musicians backstage at Creamfields and is now the Lead Educator for The Great British Barber Bash’s live events and Hot Training Workshops, delivering barbering education across the UK and Europe.
“With my mum having over 30 years barbering experience, I was always aware of the industry, but it was never my first career choice. I was a PE Teacher at a primary school to begin with and also played in a band that was signed by Warner Brothers. Things changed when I went along to a professional hair exhibition with my mum one day, I witnessed a whole new side to the hair world and immediately wanted to be a part of it. I trained as a hairdresser initially, but the pull was for barbering was too strong. I was juggling my teaching, music and hair for a while but then started doing training courses with The Great British Barber Bash and began attending their shows and realised that barbering was my passion. I’ve not looked back since!”
Ollie excels in intricate sectioning, precision work, sharp fading and anything that really hones in on his skills within men’s hair. His passion for education sees him travel the UK throughout the year sharing his expertise and passion with his peers.
“I’ve used OSMO products throughout my career. I just love their products and working with them as a company. The products are just so versatile and the results they deliver are always great, which is vital when your teaching new styles and techniques. My go-to products are OSMO Matt Salt Spray, Matte Clay Extreme and Power Powder – they just make my life much easier when cutting and styling hair are are adaptable to so many different styles. This role is a natural progression to the work I’ve been doing with OSMO at The Great British Barber Bash events and I’m excited to see where this next direction takes us,” explains Ollie.
“This is a really exciting time for the OSMO family; we’ve had a long-standing relationship with Ollie and this next step will see us progressing our education portfolio to a new generation of barbers. Ollie is so passionate about our industry and is a great educator and promoter of our products, so it was a natural step for us to bring him on board. We’re excited to see what we can do together.” OSMO Brand Manager, Sinéad McLaughlin concludes.
The rules on face coverings have been updated in England in light of the new Covid strain, Omicron. From today (November 30th), face coverings must be worn on premises providing personal care and beauty treatments. That includes barbers, hair salons, tattoo and piercing studios, nail salons and massage centres.
More details will follow later today and BarberEVO will keep you updated with the latest announcements.
War Paint is a grooming brand on a mission to give men the freedom to feel confident every day.
When founder Danny first borrowed his sister’s concealer at 15, he discovered what War Paint customers the world over experience every day: the power of these products and how they can make people feel about themselves.
And when he couldn’t find a brand that related to him? He created one.
Since launch in 2018, they have gained media attention (GQ, BBC, The Independent), going viral several times. This has translated into sales to thousands of customers around the globe, with average 100% YoY growth (FY ’21 £1.5m P&L -£1.3m)*.
21 Makeup SKUs
5 New Skincare Products in the Pipeline
War Paint is not a subset of a women’s brand. They speak directly to male customers in their language. They sell their award-winning products D2C and through selected partners e.g. John Lewis & Reiss.
War Paint is about more than just products. They have partnerships with Norwich City FC & Wigan Warriors to support mental health initiatives. They have also opened the first men’s makeup & wellness store in the world.
While men’s makeup is still a growing sector, the men’s skincare market is well established; it’s estimated to grow to $16.9bln worldwide by 2027 (+5% 2020-27). With their existing credibility, partnerships and distribution channels, they see the skincare market as the next category to tackle.
War Paint are fundraising to launch their new skincare line, due to launch in 2022.
Help your clients maintain that ‘just left the salon’ feel in-between appointments with the new OSMO® CHROMAPLEX™ Aftercare Kit. Regular use further improves the condition of the hair, whilst helping to prevent future damage.
STEP 1: CHROMAPLEX™ BOND SHAMPOO #4:
Futureproof hair health with this gentle sulphate free shampoo as it strengthens and restores the hair with its Fibre Bond Technology. Packed with Colour Save Complex and UV filters to help protect against natural pollutants and prolong the life of your colour. Hair is left feeling soft, strong and radiant.
STEP 2: CHROMAPLEX™ BOND CONDITIONER #5:
Maintain your salon fresh colour with this nourishing, silicone-free daily conditioner. Formulated with Sunflower Seed Extract and Argan Oil, which help to protect against natural pollutants and prolong colour life. Leaves hair feeling replenished, strong, supple and radiant.
STEP 3: CHROMAPLEX™ BOND SUSTAINER #3:
Designed to maintain hair strength, sensational shine and suppleness, this ultra-conditioning at home treatment is formulated with Fibre Bond Technology. Use twice weekly to complete your 3 step aftercare hair regime.
Aftercare Kit Contains:
1x Bond Sustainer #3 250ml
1x Bond Shampoo #4 250ml
1x Bond Conditioner #5 250ml
SALON PRICE: £13.90 + VAT RRP: £27.80
To request OSMO® for your salon, contact your local wholesalers or visit www.osmo.uk.com.
Soho-based The Lounge, owned by award-winning session stylist Joe Mills, has launched its new gender-neutral pricing list.
The salon, which has recently undergone a whole new look, has introduced new pricing for services, now based on hair length rather than gender. Removing the traditional male and female service menu, there are now three structures – Short Hair, that is above jaw length; Mid Length Hair for hair that is below the jawline and above the collar bone; and Long Length Hair, for those with longer lengths past the collar bone.
Owner and session stylist Joe Mills, says: “It is something we have been offering for quite a while, but it was time we made our gender neutral pricing official. We have a real cross section of clients coming into our salon and it makes sense to offer services based on hair length. It also means all our clients are paying for the time, expertise and professionalism of our stylists regardless of their gender.
“Our stylists are incredible at short hair as well as long hair and havebeen trained inall forms of haircutting, so updating our service menu made sense.”
The salon, which is celebrating its 20th anniversary this year, has recently undergone a whole new look after a severe flood during lockdown earlier this year. The salon now has a home-home-home feel with comfy seating and a muted colour palette.
