Booksy, the leader in booking and business technology for the beauty industry, has recently unveiled their new 2022 marketing campaign, “Get Discovered”. 

Get Discovered is actually a love story and campaign dedicated to helping beauty professionals find their forever clients through the #1 beauty booking marketplace – Booksy. Just like online dating, any barbershop, beauty pro, salon, or spa can create a snappy, enticing profile, upload amazing work that best reflects their talents, and market themselves to find the right client matches in their area.

Get Discovered also focuses on highlighting one of many things that Booksy does best … connecting people via the Booksy Marketplace. Rather than be another run-of the mill, “all-in-one” booking solution, Boosky shifts the conversation. Powerful marketing and business management tools empower Providers to do more, and the Marketplace is the place where it all happens. 

The Booksy Marketplace allows providers the opportunity to find more of their ideal clients (not just cute calendar features) and retain them. Who wouldn’t love that! 

The Provider’s journey to getting discovered is as simple as these 5 steps: 

1. Create a Profile – share exactly who you are with the world 
   
2. Show your Work – create a Portfolio of your best work and showcase your mad skills 
   
3. Get Discovered – put yourself and your business on the map to attract the perfect clients 
   
4. It’s a Match! – get booked, paid, and re-booked all using Booksy. 
   
5. Long-term Clients – use the built-in Marketing tools to ensure client retention and repeat business 

Did you know about 68% of beauty professionals are looking for ideas and tools to optimize their business, be more effective and acquire new clients! Booksy can help with all of that.  

“Booksy‘s vision and goal is to establish itself as the top marketplace where beauty professionals and providers can discover new clients and keep them returning while promoting their talents. We want our users to thrive business-wise and provide the tools they need to accomplish that in a meaningful, robust, yet easy way. Through the Get Discovered campaign, we are looking to reach new beauty professionals and businesses and underscore our significant and unique advantages in the market,” commented Dee Hadley, Head of Marketing, Booksy. 

Book anytime, from anywhere. Who wouldn’t want to Get Discovered through Booksy? 

As Fresha’s subscription-free salon software continues to gain momentum across the hair, beauty, spa and wellness industries, its global position has been affirmed with its debut entry on the prestigious Marketplace100 : 2022: a highly influential list that ranks the world’s largest consumer-facing marketplace start-ups and private companies.   

Entering the list at 43, the highest ranking of any salon software company in the global hair and beauty market, Fresha’s placing confirms its position as the world’s leading, and fastest growing salon software. 

Delivered by Californian Venture Capital firm Andreessen Horowitz, the Marketplace100 by a16z + Future ranking list is compiled using data based on marketplace activity scores for each company that includes GMV (Gross Merchandise Value), per Bloomberg Second Measure (for companies that Bloomberg Second Measure tracks), as well as Apptopia data for app performance and SimilarWeb data for website traffic. 

“This ranking is a hugely important for Fresha,” says Fresha founder and CEO William Zeqiri. “It confirms that we’re making significant impact on the global stage, and this is driven by a transformation in terms of how our partners have embraced our technology and are using Fresha to manage their businesses. It’s also a reflection of how Fresha perfectly syncs with consumers and the way they now find the ideal salon, and book and pay for services and products online.” 

Formerly known as Shedul, Fresha’s exponential growth is the result of a result of a global investment strategy that has positioned it as the world’s leading, and fastest growing salon software. Backed by New-York based equity firm General Atlantic – backers of tech giants including Facebook, Snapchat and Airbnb, along with separate investors including global beauty entrepreneur Huda Kattan, Fresha has been valued at over $640 million. With over 60,000 partners and 200,000 hair, beauty and wellness professionals using Fresha, the platform has already processed 450 million appointments via its consumer-facing website and app. 

To achieve complete business efficiency, promote your services, run marketing campaigns, retail online and protect your business against no-shows and late cancellations, join or switch to Fresha today…for FREE! 

Unique high-quality brushes designed specifically for barbers 

Garden has been a staple in the hair industry for more than fifty years, with the sole purpose of providing stylists with high quality, innovative, & cutting-edge salon tools. Over the years there has been a rise in dedicated artisan barbershops and a demand for brushes unique to styling men’s and short hair. 

Olivia Garden is excited to introduce a new line of high-quality tools designed specifically for barbers – the OG Barber™ Collection. 

The OG Barber Collections provides a wide range of high-quality enhanced tools exclusive to men’s grooming. This new collection includes paddle and round brushes featuring ceramic + ionic technology with ion charged bristles to help hydrate the cuticle, eliminate frizz, flyaways and add shine to hair. 

The collection is available in two different designs for varied usage: 

• The OG Barber™ Vented Paddle Brush – Olivia Garden’s classic scalp hugging design massages the scalp with comfortable ball tips allowing barber’s to quickly detangle hair with the ion-charged bristles hydrating the cuticle to add shine. The vented design maximizes airflow for ultra-fast drying so there is never more heat on the hair than necessary! 

• The OG Barber™ Round Brush – Features a barrel designed for creating shape and volume with Olivia Garden’s high-quality ceramic coating that retains heat evenly, so hair dries faster. The V-shaped bristle design allows for barbers to easily pick up even the shortest hair and control tension. Available in three different sizes, including Small (1”), X-Small (¾”) and XX-Small (½”). 

“Olivia Garden has been creating innovative tools for the professional salon industry for over fifty years and it is about time we entered the barber space,” said Anne Maza, Co-Owner of Olivia Garden. “We created the OG Barber Collection with valuable features that assist barbers in getting the job done with ease and comfort every time.” 

Each brush is uniquely designed with a timeless tortoise shell effect that will look slightly different on each brush. 

Both designs offer an ergonomic handle design that is non-slip, suitable for all hand sizes, great for easy rotation and entirely snag-free with a retractable sectioning pick. 

All brushes will be available at select Olivia Garden retailers, as well as on www.oliviagarden.com. 

For more information about Olivia Garden, visit www.oliviagarden.com or follow them on Instagram and Facebook.

Business consultant Phil Jackson from Build Your Salon, offers these tips for managing your money within the salon.  

We are living in turbulent times and even world events occurring far from home are having an impact on your business.  Energy prices are on the rise and it won’t be long before our manufacturers have to pass increased costs along to our salons. 

It’s easy to feel overwhelmed. So much seems outside of your control. There are, however, a few simple moves you could be making to protect your business and ensure you remain profitable. 

Firstly, review your prices. I’m hoping you do this regularly anyway, but I’ve heard of a few salons that are delaying their pricing review ‘until things settle down’. To be blunt, things won’t settle down any time soon and you run the risk of running on reduced profit in the meantime. Holding out to see what your suppliers are doing could mean delays of weeks or even months. Far better to decide your prices on the information you have now and make an educated guess on what might happen in the next couple of months. Then implement any changes sooner rather than later. 

Price reviews can cause a little upset with your customers (though few will expect your prices to remain the same, particularly in the current climate). You can take some of the sting out of the increases and ensure your prices are set where they should be by reviewing prices more frequently. Six-monthly price reviews tend to mean smaller increases and some services may not need reviewing at all. In times of drastic change don’t be afraid to increase sooner than that. I am certain your customers would rather that than see you operate at a loss or even have to close your doors for good. 

Changing prices is far easier if you have made the decision to finally ditch physical price cards. Make your pricing available online or alternatively, if you have something you want to physically give your customers, exclude the prices and instead provide them with a link or QR code where the latest prices can be accessed. That means that changing your prices is a simple two-minute job rather than paying hundreds of pounds for a print run of price cards. It’s also friendlier to the environment than binning a box of unused cards. 

Encourage online bookings. Not only does it mean you can take bookings 24/7, it means your customers are shown the latest, up-to-date prices at the point of booking too. It will never suit everyone but it can make a huge difference to your business, particularly if you implement a booking fee to reduce no-shows. 

Finally, take the opportunity to review your costs. Some increases are unavoidable but shop around as much as you can for utilities and other supplies. Even 1% of costs saved can make a massive difference to your profits over a year. Sadly, we can’t exclude wages from this review. If you set your commission to an affordable level a few years ago but your fixed costs have increased, either your variable costs (including commission) will need to reduce or you are going to have to reduce your profit margin. Remember to take legal advice before making changes to contracts or pay. 

There is currently an affection for small businesses and salons that means your customers are less price sensitive. The best way to weather a financial storm is to remain nimble, adapt quickly and keep a firm grip on those things you can control. 

The Fellowship PROJECT: Men Team headed to RB Training in Stoke-on-Trent for the most recent training day to spend time with this month’s mentor, Gary Machin. 

Gary Machin, director of the Rogers Barber Shops, Founder of RB Training & Chairman of the Barber Council, has been a barber for more than 30 years. His recent work has taken him around the globe representing the British Barbers Association as lead educator, judging competitions, educating and supporting major companies. 

The team were joined by their team leader, Simon Shaw, and they spent the day learning all things men’s grooming – the art of shaving and skincare.  

Team member Tammy Reynolds said: “Our shaving day with Gary Machin was phenomenal. We were so well looked after by his team and after being taught three different shaves we even came away with a goodie bag of British Barber Association products. The Academy and barbershop were incredibly professional and faultless.” 

Scott Musgrove added: “Gary’s day focused on a shave day, which was completely new to me – so all the techniques and methods were all fresh ideas. It was a great day!” 

Blayre Turnbull said: “We had an amazing day with Gary Machin. I learnt so many things I didn’t know about shaving and the way he made an open razor shave look so effortless was brilliant.” 

Lucy Melvin added: “We learned about the different tools of shaving and the different quality of brushes and how to look after them. We learned about shaving facial hair and what problems we should look out for when shaving such as bad skin and thin hair. We were taught about the importance of head positioning when cutting the beard and how we should always use gloves when cutting beards and applying product. It was so much fun, interesting and educational and I can’t wait to try this service at some point.” 

Janene Hawkins concluded: “We received amazing hospitality from Gary and Racheal! Precision service for shaving delivered, BBA signature shave, fabulous to watch and I learnt so much more about products and the shave itself, ensuring my service is elevated to the highest of standards.” 

PROJECT: MEN TEAM LEADER: Simon Shaw 

PROJECT: MEN TEAM MEMBERS: 
Alex Burt – Teddy Edwards Cutting Rooms  
Emma Simmons – Salon 54 
Sophie Fedoriw – Safy B’s 
George Smith – TONI&GUY 
Tammy Reynolds – Tammy Reynolds for Hair 
Leanne Jones – Leanne Jones Hair Studio 
Janene Hawkins Bush – Sir & Co Barbers 
Blayre Turnbull – Urban Hair & Beauty 
Scott Musgrove – Scott Musgrove Hair 
Ian Young – Pompadour 
Roisin Murphy – Hairven Salon Group 
Lucy Melvin – Diamond Appearance 

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

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Robert Eaton has been welcomed as the new President for the Fellowship for British Hairdressing at a star-studded event in London.

Ken Picton, who has led the organisation for the past three years, handed over the reigns to British Hairdresser of the Year Robert Eaton in front of industry peers at the President’s Night.

Held at the Brewery in East London, Ken relived some of his favourite times as President – and the challenges brought with the pandemic. But before he could leave there were a few surprises – he brought his Drinks with the President live to the stage with some of his favourite guests including Sally Brooks, Mark Woolley and Michael Douglas, while a video highlighted just some of the things he has implemented during his reign.

The F.A.M.E team presented their first show, Evolution. Alex Cook, Darrel Starkey, Jessica Hau and Lydia Wolfe – a showcase of their skills learnt so far this year, with stunning 5ft colourful ponytails, precision cuts and dynamic shapes.

Ken recalled: “When I took over as President in 2019 we had no idea what was ahead of us. But we have worked hard to modernise the Fellowship for a new era of hairdressing. It’s been a privilege to lead the Fellowship through these turbulent times and I look forward to being part of the future.”

Receiving his regalia, Robert added: “Today is very special for me, when I started my journey in the family business it was about networking and making friends. My whole career has been shaped by the Fellowship; I was part of the 2003 F.A.M.E. Team which was incredibly special and instilled in me the importance of nurturing the next generation. Now, it’s my time to give back and help young people in this industry. I want to work with as many people as possible to evolve the industry and continue the heritage the Fellowship has always had.”

Join the founders of LV3 and special guests for the barbering seminar of a lifetime on May 8th 2022!

Expect to leave this masterclass with innovative skills, knowledge and inspiration.

Whether you’re an aspiring barber or an OG in the game, this event caters to all.

Learn how to build your own brand, social media and business from some of the industry’s finest.

Watch live cuts and learn the latest cutting techniques from the world famous A-ROD, the LV3 UK ambassadors, and special guest barbers.

With an impressive Instagram following of 2 million followers, A-ROD is the world’s most followed barber.

VIP ticket holders get exclusive access to Meet & Greet A-ROD, front row seats and a goodie bag packed with $50 worth of LV3 products!

Enjoy an interactive podcast style presentation, and the opportunity to engage in a live Q&A with the team.

There will be competitive battle-offs, giveaways and much more!

End the day at the Chris and Sons Pop-up shop, where you will find plenty of LV3 gear, alongside many other exclusive and well-sought after brands!

For more information or to book your tickets, visit https://greenwichtheatre.org.uk/events/chris-sons-l3vel3-founders-tour-uk.

Vivid, bright colour isn’t the domain of long, wavy hair – nothing looks more dramatic that a short vivid pixie crop – and if you follow the advice from Pulp Riot Artist Christabel Legrand, it’s easier than you think. 

“Vivid colour isn’t going anywhere – and for summer 2022 the brighter the better! We’re used to seeing gorgeous colourful waves on Instagram, but a pop of colour can add the wow factor to any short hairstyle. Icy and silver have always been a favourite for short hair, but we are starting to see people becoming more adventurous with pastel blues and pinks fast becoming trends.” 

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Here’s Christabel’s top tips for working with short hair 

1. Depending on what tone you want to achieve it’s important to make sure you have prepped the canvas properly. So, if you want to create a light pastel you will need to lift the hair to a level 9/10. I would then neutralise any unwanted pale yellow tones using either Pulp Riot Moonstone, Icy or Silver (depending on what tone you are creating) this means your pastel will look more true to tone. 
   
2. As hair fades and grows, clients will be able to enjoy it at every step. They will feel like they have a completely different hairstyle within a month.  
   
3. When lifting shorter hair isolate the hair to allow for maximum lift, check your sections and remove when lifted to the desired level.  
   
4. If you’re using Pulp Riot semi-permanent colour to create your vivid, don’t panic if it goes wrong, Blank Canvas will remove it and return it to its original canvas so you can start again! 
   
5. It’s important to look at your client’s skin tone; do they suit warmer colours or cooler tones? Look at their fashion, lifestyle – will the colour fit with their everyday look? Will they be able to maintain it at home? 
   
6. Talk to your clients about aftercare and also how regularly they may need to return for a follow up appointment. 

Barbershops are truly the heart of the community and none more so than TRU Fades in Richmond, VA. They have introduced an apprenticeship program that is beneficial to the participants and the community as a whole. 

The program has been approved to perform free haircuts for the less fortunate, apprentices perform these services allowing for regular practice while providing a public service that is in great need. 

Now the program has been rolled out throughout the state and in do so will introduce so many more opportunities.  

Here is a little background about TRU Fades and the program it has created. 

Perry, also known as P Lee, opened TRUFades Barbershop on January 29th, 2022. The ethos here is ‘Each One, Teach One’, which means that the barbers teach and improve one another. In other words, within the shop, ‘iron sharpens iron’. 

The apprentices begin performing the services of barbering and grooming all over the state within the community for the most in need. This is also giving the apprentices an opportunity to practise and also grow their own skillset. P Lee has expanded on this idea by evolving it into a regular program, with various locations in Richmond, and with plans of increasing the number of apprentices, clients, and venues in the upcoming months. 

This program also caters to those who are not able to afford basic necessities, let alone personal grooming. During the events of the program, those that participate are not only provided with a free haircut but are also given a free meal and a safe place to be at peace.  

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This program takes care of a major concern for apprentices, and that is not having an established clientele. With this program, not only are they providing an excellent service to their community, but they are also gaining experience and confidence in their abilities. 

In the words of “Each one, Teach one” hopefully barbershops all over will follow suit and use this program to give an expedited path to success for future barbers, as well as bringing our communities together and making them stronger. 

If you as a barbershop owner or barber would like to get involved with the program, please contact P Lee at Trufades_by_plee