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Daimon Barber Revolutionizes Men’s Grooming Industry by Offering Ethically Sourced Products and Sustainable Packaging

Daimon Barber has always been committed to creating innovative, luxurious, and results-driven grooming products for men. As part of the brand’s ethos, sustainability has been at the forefront of their product designs and formulations. Daimon Barber’s range of men’s skincare, hair care and grooming products, which recently launched in the United States, embody their vision of creating effective products without compromising their mission to maintain a sustainable packaging and ingredients for their line. 

At the core of Daimon Barber’s philosophy lies their dedication to sustainability. Recognizing the importance of minimizing their environmental footprint, the brand has gradually implemented sustainable packaging to house their luxury line and formulations. Their iconic Yuzu Paste, along with other products in their collection, are encased in ecologically friendly, recyclable jars. This conscious choice not only reduces waste but also ensures that go-to products look great on any bathroom vanity.

Daimon Barber’s commitment to sustainability extends far beyond packaging. Their latest skin care innovation, the Revitalising Moisturiser (1.69oz / $57.00) is formulated with ethically sourced ingredients from the UK. This moisturizing cream is free from parabens, sulfates, and other harmful chemicals. Infused with a harmonious blend of natural oils, including Filagrinol, Propolis extract, Black Seed, Apple Seed, Lime Seed, and Coconut Oils, along with Murumuru Butter, which deeply hydrates and nourishes the skin, leaving behind a soft, smooth, and non-greasy finish.

Louis Hayes-Davies, Owner and Managing Director of Daimon Barber, emphasizes their dedication to sustainability stating, “Our formulations are unique to us, created by us. We meticulously source and trace the origin of every ingredient. In our packaging evolution, we have worked closely with our partners to prioritize eco-conscious materials, utilizing glass jars, recycled plastic lids, water-based inks, and sustainable cardboard for all our boxes.”

Among their remarkable range, the Yuzu Paste (3.53oz / $30.00)stands as a crowning achievement. Uniting the regenerative properties of the yuzu fruit within the meticulous formula, Daimon Barber has produced a hair styling product that delivers exceptional hold and finish. Crafted from a carefully curated blend of natural waxes and oils, including beeswax, kahai nut oil, and yuzu fruit extract, the Yuzu Pasteoffers a strong hold without weighing down the hair. Enriched with vitamin E, it not only styles but also nourishes and protects the hair from damage.

Daimon Barber proudly formulates all their products with ingredients sourced exclusively from the UK. Moreover, they maintain a steadfast commitment to cruelty-free practices, clean and unique formulations, no nasty chemicals and no parabens or sulphates in any of their products.

Experience the pinnacle men’s grooming with Daimon Barber’s exceptional range of products. To learn more and explore their offerings, visit daimonbarber.co.uk.

ABOUT DAIMON BARBER

Daimon Barber, “The Home of Effortless Grooming”,is a men’s grooming and styling brand that offers a range of high-quality products and accessories. The brand was founded in London and has since become known for its luxurious and innovative approach to men’s grooming. At Daimon Barber, the focus is on using the finest ingredients and materials to create products that are both effective and easy to use. From hair styling products like pomades and waxes, to skincare essentials like moisturizers and cleansers, each product is formulated to deliver results without compromising on quality. With its commitment to quality and attention to detail, Daimon Barber has become a popular choice among discerning men who want the best for their grooming routine.

OUT NOW: BarberEVO North America Issue #31 – June / July 2023

In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck. 

In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.

Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.

Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.

Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.

We hope you enjoy this issue! Order your beautifully presented print copy here.

Entries Close Today for WAHL Barber of the Year 2023

Time is running out to enter, don’t miss out!

This is your last chance to enter the WAHL British Barber/Barbershop of the Year 2023. Supercharge your reputation within the barbering industry and enter today.

For the chance to WIN:

• WAHL tool prize bundle worth over £1,000

• A year of free mentoring from WAHL Global Artistic Director, Simon Shaw and his team

• The prospect to join WAHL UK on stage at shows throughout the year 

• The chance to land a lucrative spot on the Wahl Artistic Team

It only takes a few clicks to enter. Good luck!

Charlie Baker, Wahl Barber of the Year 2022 shares his top tips on how to make your application stand out…

WAHL are proudly sponsoring Afro Hair & Beauty LIVE Battle of the Barbers 2023

WAHL are excited to be sponsoring the Battle of the Barbers at Afro Hair & Beauty LIVE. We are passionate about providing the finest equipment for barbering, so look forward to seeing the best UK barbers battle it out on stage for the chance to be crowned the best Barber in the UK.

An untouchable lineup of skilled barbers wanting to take their careers to the next level will have the opportunity to do just that on the 29th of May 2023! Held at the biggest Afro exhibition in Europe, Afro Hair & Beauty LIVE, 10 sharp barbers will be battling their skills for the incredible prizes and prestigious ‘Afro Hair & Beauty LIVE Barber Stylist of the Year’ winning title.

The winner will receive the Afro Hair & Beauty LIVE Battle of the Barbers trophy as well as:

  • The brand-new WAHL 5 Star Gold Cordless Magic clip, Gold Cordless Detailer and Vanish Shaver worth up to £500
  • An incredible £1000 CASH prize
  • Exposure that can boost your business and profile, taking it to the next levelIt doesn’t stop at first place, those taking second, and third places will also get a trophy and bundle of premium WAHL products.We are expecting to see an electric crowd surrounding the main stage at 2pm, come and see who will be crowned 2023’s winner!

About Wahl

When Leo Wahl invented the first electric hair clipper in 1919, he didn’t just revolutionise an industry. He created one.What started as one man’s brilliant, innovative idea in America’s heartland is now the worldwide standard for barbers and hairdressers.All Wahl products are designed with professional barbers and hairdressers in mind. We aim to provide powerful and durable products that are the very best quality on the market. Our extensive portfolio of clippers, trimmers and styling products has been created to offer each professional, regardless of experience or regularity of use, products that perfectly suit their needs.

Male Clients Summer Hair Care Routine & Summer Hair Styling

JIM SHAW, DIRECTOR OF TONI&GUY BILLERICAY AND MULTI AWARD WINNING MEN’S HAIRDRESSER

All year round male clients should be looking after their hair, providing it with TLC and locking in moisture with good quality moisturising products, but particularly in summer when the sun can zap away moisture from their hair. Below are some of my top tips to advise male clients on to keep their hair looking its best during the summer season and information on the must have products they should be investing in!

Scalp Scrub – healthy hair starts with a healthy scalp and clients should use a scalp scrub every week/couple of weeks to ensure their scalp stays in the best condition, free from dryness and flakiness! Using a scalp scrub will also get rid of buildup on their hair and give it a deeper cleanse.

Conditioner – many men miss this step in their haircare routine and if there’s a time to add a conditioner it’s during the summer when we want to retain moisture in our hair. We should encourage our male clients to apply a small amount of conditioner after they shampoo to ensure their hair is kept nourished. If your male clients are heading on holiday, advise them it’s a good idea to invest in a leave in conditioner that they can spray through their hair throughout the day for extra nourishment.

Hair Mask – for added TLC during the summer male clients should use a hair mask on their hair every week/second week. This will prevent  hair from becoming brittle and damaged and instead, keep it soft, shiny and healthy. Recommend to your male clients that they only use the hair mask on their mid-lengths and ends avoiding the roots so as to avoid the hair becoming oily and/or weighed down.

Heat Protection Spray – if your male clients are to invest in any product during the summer, it should be a heat protection spray to ensure their hair is protected from the harsh UV rays!

When it comes to styling your hair in the summer months, less is more. The sun is already causing damage to the hair, and therefore it’s a great time for clients to take a step away from the heated styling tools to avoid further damage being done and instead, embrace natural and effortless hair looks that are so on trend for the season.

Beach/textured waves are a great look for men in the summer, particularly if they already have naturally wavy/curly hair and want to enhance it further. A salt spray can simply be spritzed through damp or dry hair and scrunched in for a ‘just off the beach’ inspired look.

Sleek styles are also incredibly on trend at the minute and as well as creating a more polished look, the products used to create these hairstyles can also give hair an added dose of moisture and hydration. Hair oils, serums and shine sprays are three products that are great for creating sleek styles and these can be distributed with a comb, slicking the hair back off the face or to one side to create a sophisticated and well-groomed finish.

For men with longer hair, ponytails, half updos and buns often make a comeback during the summer season, and they can look incredibly stylish. We are also seeing a more contemporary way to wear this trend with men teaming their man bun/ponytail with a haircut that’s short at the sides and the length kept longer on top. With this look, using a gel/pomade with a soft shine to it will help bring all of the hair out of the face whilst keeping it free from frizz and flyaways for a slick, smooth and shiny finish.

ANDIS® invites barbers to compete in the new Battle Royale competitions at Barber Connect!

Barbers set to compete for coveted titles in 3 live competitions at the UK’s premier barbering event. 

World leading manufacturer of barbering, styling and grooming tools, Andis remains at the forefront of innovation and education and is the main sponsor of Barber Connect, which takes place at the International Centre, Telford on June 11-12. This year Andis will debut Battle Royale – a new barbering competition format designed celebrate originality, technical precision and creativity.  

With three categories; ANDIS Creative Freestyle Barbering, ANDIS Fastest Fade and ANDIS Student Barbering, the competitions will bring together the most talented barbers from around the world to showcase their skills and creativity, and compete against each other to win in their chosen category.

“Ultimately, Battle Royale is an exciting and dynamic event that celebrates the artistry and skill of barbers,” says Andis International Artistic Team Lead, Kevin Luchmun. “It provides a platform for barbers to showcase their talents, connect with other professionals in the industry, and push themselves to reach new heights of creativity and excellence. We’re so excited about presenting this competition on our impressive stage at Barber Connect.”

Judged by a panel of leading industry experts, including Andis International Artistic Team Lead Kevin Luchmun, Andis UK Education Team Lead Baldy and Andis International Platform Artist Hayden Cassidy, each contestant’s work will be closely evaluated based on criteria such as technique, style, and overall presentation. 

Joined by judges Joseph Goss from Rum Barber, Andis Educator Sid Sottung and Bonds Barbershop owner and educator Mike Taylor, the winners will receive a range of prizes, including Andis tools, a cash prize and the opportunity to be featured on Andis Social Media channels. The competition is a highly respected and sought-after accolade, and winning will be considered a significant achievement in the industry. All contestants will receive and Andis tool assortment values at £500, just for competing.

Competition schedule, entry costs and prizes:

Day: Sunday 1pm-3pm

Category: ANDIS Creative Freestyle Barbering (30 mins cutting time)

Entry fee: £100

Day: Sunday 3.30pm-5pm

Category: ANDIS Fastest Fade (15 mins cutting time)

Entry fee: £100

Prizes for Creative Freestyle Barbering and Fastest Fade categories

1st Place: £500, beSPOKE Trimmer, post on Andis IG

2nd Place: Black reVITE Clipper and taper blade, plus a post on Andis Instagram

3rd Place: Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

Day: Monday 10:30am-12:30pm

Category: ANDIS Student Barbering (30 mins cutting time)

Entry fee: £60

Prizes for ANDIS Student Barbering category

1st Place: £250, beSPOKE Trimmer, plus a post on Andis Instagram

2nd Place: Black reVITE Clipper and taper blade, plus a post on Andis Instagram

3rd Place: Grey reVITE Clipper and fade blade, plus a post on Andis Instagram

TO ENTER

To enter the competition please visit https://www.stylingproductsuk.co.uk/andis-battle-royale-i421 

Competitions are limited 8 competitors for each event

To keep up with Andis® Company, follow them on Instagram, TikTok and Facebook.

Schwarzkopf Professional Relaunches OSiS – A Modern and More Intuitive Styling Assortment Featuring Beloved Hair Heroes and Must-Have Innovations…

Welcome to styling with character. Developed to keep pace with every individual and their hair – unleashing creativity whatever their energy – Schwarzkopf Professional’s core styling range, has been revamped to fully embrace self-expression and styling crafted ‘your way’. 

OSiS provides hairdressers and their clients with a modern and more intuitive assortment featuring beloved heroes and must-have innovations. Everything is packaged in a new design, yet with the same reliable performance – trusted for over 20 years!

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  • Modern and intuitive assortment
  • Inclusive and unique design 
  • More sustainable, with improved recyclability
  • Primarily vegan formulas free from animal-derived ingredients (25 out of 28 are vegan)

OSiS – JUST ADD YOU.

The relaunch of Schwarzkopf Professional’s much-loved styling brand, OSiS showcases a campaign featuring the diverse range of individuals that OSiS helps to express – whatever the situation or scenario.

Arguably, hair is the epitome of self-expression and true character – OSiS understands that none of us are one-dimensional – we all hold a trove of identity, style and personality within us, ready to be released. OSiS is a celebration of this unbound character and the products that allow us to create it. From messy to styled, to backcombed, to straight and sleek. 

The concept is simple: this is styling with character; all you need to do is just add you.

OSiS – Packaging Design and Products.

New design. Same performance.

OSiS has a modern and inclusive design that screams character, oozes uniqueness and boasts an irresistible shelf appeal. Each range now sports a stylish matte finish and a fresh colour revamp that allows for easy differentiation between products with relevance to all genders. The original, iconic elements hairdressers and their clients know and love are still prominent, allowing the perfect balance between welcoming new values and staying true to classic nostalgia. 

Product categories and styling assortment at a glance:

OSiS provides a collection of hairstyling products that empower self-expression. It’s time for hairdressers and their clients to further embrace authenticity and creativity through hair – discover styling with character:

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SMOOTH & SHINE

  • OSiS Flatliner 200ml

Heat Protection Spray – OSiS Flatliner provides heat protection up to 230°C, with proven efficiency. Specially designed for daily use of heated hair appliances.

  • OSiS Glow 50ml 

OSiS Glow is an anti-frizz shine serum that combats rough, dull hair without weighing it down.

  • OSiS Sparkler 300ml

OSiS Sparkler is a silicone-free shine spray that provides light conditioning and instant shine for frizz-free, glamourous hair. 

  • OSiS Super Shield 300ml 

OSiS Super Shield is a multi-purpose protection spray, especially formulated for long hair.

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VOLUME & BODY

  • OSiS Grip 200ml

OSiS Grip is an extra strong hold mousse that keeps even coarse hair in its place.

  • OSiS Hairbody 200ml 

OSiS Hairbody is a light hold volume spray that gives limp hair the illusion of thickness without being sticky or stiff.

  • OSiS Air Whip 200ml 

OSiS Air Whip is a flexible, light hold mousse that can be layered to increase hold.

  • OSiS Soft Dust 10g

OSiS Soft Dust is a soft volume powder that is especially designed for long hair.

  • OSiS Upload 200ml 

OSiS Upload is a light hold, bodifying hair cream that provides the perfect level of manageability for blow-drying – even on porous hair structures – without a hint of crispiness.

  • OSiS Pump Up 85ml

OSiS Pump Up is a multi-use paste that works wonders on any hair length, whether you want to enhance texture or increase volume… or both! 

  • OSiS Volume Up 300ml 

OSiS Volume Up is a hair boosting volume spray – an instant trouble-shooter if long hair lacks volume, hold and texture.

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CURLS & WAVES

  • OSiS Bounty Balm 150ml 

OSiS Bounty Balm enhances curls and waves by reducing frizz, whilst adding shine and softness. It also works to tame straight hair too.

  • OSiS Tipsy Twirl 300ml 

OSiS Tipsy Twirl is a lightweight curl jelly that enhances natural waves and curls with medium hold.

  • OSiS Curl Jam 300ml

OSiS Curl Jam enhances natural curls and coils with light hold, whilst leaving hair hydrated and soft without heaviness.

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TEXTURE

  • OSiS Dust It 10g

OSiS Dust It is a mattifying hair powder for invincible volume. 

  • OSiS Flexwax 85ml

OSiS Flexwax is a strong hold hair wax that provides natural shine and strong definition.

  • OSiS G. Force 150ml 

OSiS G. Force is a classic, extra strong hold gel to achieve multiple styles.

  • OSiS Mess Up 100ml 

OSiS Mess Up is a medium hold, matte paste – the perfect go-to styling product for laid-back, short hair styles.

  • OSiS Mighty Matte 100ml 

OSiS Mighty Matte is a strong hold styling cream with a matte finish that keeps even coarse hair in its place.

  • OSiS Rock Hard 150ml 

OSiS Rock Hard is an extra strong hold hair glue that doesn’t let you down when creating those demanding styles.

  • OSiS Velvet 200ml

OSiS Velvet is a wax-effect, light hold spray, creating soft definition and natural shine.

  • OSiS Texture Craft 300ml 

OSiS Texture Craft is a dry texture spray that gives long hair texture, subtle grip and volume.

  • OSiS Thrill 100ml 

OSiS Thrill is a shine-enhancing elastic fibre hair gum that accentuates all hair textures. 

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HOLD

  • OSiS Elastic 300ml, 500ml

OSiS Elastic ensures the right balance between workability and style maintenance.

  • OSiS Freeze 300ml, 500ml

OSiS Freeze fixes hair in place all day without flaking.

  • OSiS Freeze Pump 200ml 

OSiS Freeze Pump is a fast-drying strong hold styling mist, perfect for defining and fixing curls in place. 

  • OSiS Session 100ml, 300ml, 500ml

OSiS Session is an extra strong hold hairspray that allows you to protect and maintain long-lasting styles without compromise. 

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2ND DAY

  • OSiS Refresh Dust 300ml 

OSiS Refresh Dust is a bodifying dry shampoo that reliably combats greasiness to refresh any style.

OSiS Online, Social and Education.

As a hairdresser’s partner in craft, Schwarzkopf Professional takes a service-centred approach to salon business, which always puts the hairdressers at its heart – providing the education and support needed today, to become the hairdresser you want to be tomorrow. Immerse into the world of OSiS either online through the ASK Education eAcademy – Schwarzkopf Professional’s FREE online training portal: schwarzkopfpro.com/eacademy or join one of the dedicated OSiS Seminars and learn how the latest styles come to life! Explore more: schwarzkopfpro.com/askseminars.

To dive into the full OSiS product portfolio, diverse new looks and exiting styling know-how, tour the Schwarzkopf Professional website: schwarzkopfpro.com/osis – don’t forget to join the digital OSiS community to be inspired and educated with useful tips & tricks and hair how-to’s across all digital platforms, including @SchwarzkopfProUK on Instagram. Plus, participants can also share their brand-new OSiS looks via the #schwarzkopfpro and #OSiS hashtags.

Captain Fawcett’s Great Expedition

One Man. Two Wheels. Over 10,000 miles across 24 countries… 

On 7th May Richie Finney, who heads Norfolk-based, multi award-winning gentleman’s grooming company Captain Fawcett, set off on a Great Expedition, an epic solo motorcycle adventure, visiting barbershops across Europe.

Taking place in three sections between May and October 2023, The Great Expedition will see host barbershops inviting customers to a local event showcasing the hugely popular Captain Fawcett brand. As the company founder, Richie Finney, who is known as the Captain’s ‘Right Hand Man’, will highlight the best of British Gentleman’s Grooming expertise in his distinctive anecdotal style. Giving attendees the chance to meet the man behind the business, he’ll share inspirational personal stories about how a humble kitchen experiment became an iconic global brand.

The road trip aims to connect with barbers, clients, distributors and stockists, who in turn will gain local, national and international exposure though Captain Fawcett’s social media, newsletters and special features on the Captain Fawcett website, where a dedicated Great Expedition page will follow the Right Hand Man and his barbershop destinations using a live tracker.

Richie Finney says: “From somewhat humble beginnings in 2010, Captain Fawcett has become an international lifestyle brand, exported to 38 countries with distribution agreements in over 27. As well as winning multiple global awards, we have affiliations with some of the industry’s most celebrated global brand ambassadors. In fact, for four years running, Captain Fawcett has been recognised as a DBT British Export Champion. I have always been a great believer in the importance of real life connection, enormously curious about the world and its people. Which is fortunate because I’ve learned that in-country knowledge is really crucial when building relationships in overseas markets. 

“Furthermore, whilst AI may well be fiendishly clever, it cannot replicate the sheer spontaneous joy of simply being human. By its very nature, the traditional barbershop experience is hands-on. As well as sprucing up one’s appearance, having a delightfully relaxing shave or haircut, the barbershop environment is all about having a chat, a laugh, a drink, a hug, a handshake. It’s about the sensual things – scent of perfume, a head massage, a luxurious close shave. These tangible moments of connection combat isolation and celebrate togetherness. They are the stuff of life! 

“We’ve created a fantastic itinerary of Barbershop gatherings, meeting highly esteemed colleagues old and new. I’m enormously excited to be out on the road again seeing chums face-to-face, in real life as it should be – Huzzah!” 

Use the Live Tracker to follow the Right Hand Man as he rides through Europe in real time! 

Tune into Fawcett’s Diary for regular updates from the road… photos, stories and up to the minute mayhem guaranteed!

https://www.captainfawcett.com/pages/the-great-expedition

PART TWO

JUNE/JULY 2023

Amsterdam, Hamburg, Copenhagen, Oslo, Stockholm, Helsinki, Estonia, Latvia, Lithuania, Gdańsk, Berlin, Luxembourg & Antwerp.

PART THREE

SEP/OCT 2023

South Germany, Czech, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Italy, Switzerland & Paris. 

MR. Barbers Take on the 100 km Ultra Challenge

MR. Barbers are taking on a 100km (62 mile) walk within 24hrs and are hoping to raise as much as possible for Alzheimer’s Research UK.

Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to causes, diagnosis, prevention, treatment and cure. Backed by passionate scientists and supporters, they’re challenging the way people think about dementia, uniting the big thinkers in the field and funding the innovative science that will deliver a cure.

Event: Cotswold Way Ultra Challenge 2023, from 24 June 2023 to 25 June 2023

Participants include: Karl Foster, Mark Lovell, Mick Phipps, Jamie Cooper-Hawkins, Mark Price, Ellis Girling, Jacob Gallally and Callum Slater

Donations can be made directly to their fundraising page – https://www.justgiving.com/MRBarbers.

JustGiving sends your donation straight to Alzheimer’s Research UK and
automatically reclaims Gift Aid if you are a UK taxpayer, so your donation is
worth even more.

Thank you for your support!

American Crew partnered with celebrity hairstylists at the 2023 Met Gala

American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.

Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®

Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani. 

Look Breakdown

  1. To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
  2. Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night. 
  3. Next, I lightly diffused the hair on a cool setting to dry it in place. Once fully dry, I spritzed a light amount of American Crew® Alternator Finishing Spray to create additional holding power.
  4. For the last step in his red-carpet regimen, I used American Crew® Revitalizing Toner to soothe the skin around the beard and neck area and add a cooling effect for a refreshed feel. I then applied American Crew® All-In-One Face Balm to the neck and around the side of the hair to moisturize the skin and complete this clean, classic look!

Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®

Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig 

Look Breakdown

1.  To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foam to his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.

2.  Then, I finger combed a small amount of American Crew Forming Cream through the hair for a medium hold, natural shine, and added volume.

3.  To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.