The World Cup might be over, but like the Scottish fans who won the hearts of Boston, the game has left its mark on North America. The 2026 tournament will be remembered for a long time – and some of its most memorable moments happened above the ears.

From sharp fades to statement styles, every player’s haircut was in the spotlight, and behind every standout look was a barber trusted to get it right. BarberEVO went behind the scenes with the barbers keeping the world’s most famous players fresh for kick-off.

Here’s a snapshot of some of the barbers behind the World Cup’s biggest looks – but there’s plenty more where that came from. Pick up issue #52 of BarberEVO to read more.

David went from cutting NYCFC players to styling at some of soccer’s biggest events. His career in soccer started in 2017, with clients like David Villa, Andrea Pirlo and Patrick Vieira, but before long those relationships opened the door to the international stage.

By 2022, David was working inside the USA’s World Cup camp in Qatar (with his own fully stocked barbershop) and had a client list that included the biggest names in the game.

He doesn’t just keep players looking camera ready. David uses hair as a canvas, having creating a red, white and blue look for Weston McKennie and designing Emiliano Martinez’s famous Argentina flag style alongside Dani Ale and Sebastian Morales.

Despite his high-profile client list and jet-setting career, David’s advice for barbers is not to chase fame: “Cutting celebrities will not make you rich. In fact, you make more money staying at the shop.”

JAYÈMA (@jayemabrand)

Based in London but travelling wherever her clients need her, JAYÈMA is a go-to hairstylists for elite athletes, working with players from top tier teams like Brazil, England, the US and Canada.

Among her highlights, JAYÈMA’s work for Promise David saw the Canadian international take to the pitch with a signature twist style, featuring red and white rubber bands to represent his country.

Over the tournament, JAYÈMA brought that creative vision to bear for stars like Raphinha, Marcus Rashford, Noni Madueke, Haji Wright and Miles Robinson.  

Forget the glamour of working with soccer’s biggest names, for JAYÈMA, the job is about showing up, getting it right and being the person players rely on: “Trust, timing and discretion are extremely important. Hair is a big part of a player’s identity and confidence.”

Bryan Guardado (@nd.bryan)

Bryan’s route to the World Cup started with a DM. When FC Barcelona landed in Dallas, the mobile barber messaged the entire squad, and one player answered: Lamine Yamal.

That reply changed Bryan’s career. What began as a haircut grew into a trusted relationship, taking Bryan all the way to this year’s World Cup Final.

For the biggest game of his life, Yamal wanted a simple look – a taper through the sides and back, a trim on top and plenty of bulk around the sides. Bryan knew it needed to be flawless.

“I had to make sure my cut was different from the ones he had gotten before. If I did a good cut on him, I knew I would have the chance to cut more of them,” he said.

The experience has taught Bryan that the industry rewards those willing to take a risk: “Take that chance Be patient, love what you do and shoot your shot.”

Dany Ale (@dany_ale_32)

Talk about being under pressure – Dany Ale is the barber behind soccer legend Lionel Messi’s world-famous look.

After working with Argentina’s youth teams, Dany’s career went supersonic after Rodrigo De Paul sat in his chair, followed quickly by Messi himself. Now, he cuts inside Argentina’s national camp, which can see him doing as many as 15 cuts in a day.

When he’s trimming the likes of Messi, Dany knows millions will see his work, making any flaw fatal. Instead of losing his cool, experience helps him manage the pressure and concentrate on delivering his best for team and country.

“We all carry the same crest in our hearts. It is a great source of pride to see my national team reach a World Cup final.”

Christian Gonzalez (@cjdabarber)

CJ thought his World Cup moment had been made when he was booked to cut Portugal’s Diogo Dalot. But then, on his way out of the team’s hotel, his phone rang. It was Dalot, asking him to come back and cut Cristiano Ronaldo.

“I immediately turned back around,” CJ said. It wasn’t just a great opportunity, it was historic. CJ was cutting one of the most famous athletes on the planet ahead of one of his final World Cup games – a last appearance for a player whose has defined a generation of soccer.

Giving Ronaldo a seamless mid-drop fade with no C-cups, CJ blended out the disconnection with the top to create a smooth transition, exactly what the player asked for. For CJ, the cut can be summed up in one word: “Legendary.”

Yuri Alexandre Santos (@yuribarber_)

For Brazilian’s soccer is a religion, which makes Yuri Barber something close to a high-priest.

Working his way up from the streets of Santos to his own shop, Yuri built his reputation on hard work behind the chair and being ready to take on every style. His dedication has led him to cut at some of the biggest events on the planet, including the World Cup.

Over the tournament he cut for some of the most recognisable players in the game, like Neymar, Lucas Paquetá, Endrick and Bruno Guimarães, putting him in the spotlight of the media, supporters, sponsors.

From the outside, it can look glamorous — big players, major cities, iconic stadiums. But behind the scenes preparation, trust, and the ability to deliver under pressure are key.

“You are in a place where many want to be, so you need to give it your all.”

Alejandro Hernandez (@alexx_barberrrrr)

After cutting Mexican international Julian Araujo, word about Alejandro’s skills spread through the national team. One player became two, then three, and before long he was getting calls from the biggest names in Mexican football, like Edson Alvarez, Alexis Vega, Roberto “Piojo” Alvarado and Memo Ochoa.

Working with these elite athletes comes with challenges, and Alejandro works around packed schedules, often flying to training camps, hotels and global tournaments.

Being mobile is a huge part of Alejandro’s success. He travels with his tools in a backpack, a compact ring light, and a lightweight hunting chair. His BaBylissPRO and Tomb45 tools were chosen for one simple reason: battery life.

Working with the Mexican team at the World Cup has been the pinnacle of his career so far: “It took me 12 years to get where I’m at. When I started, I told myself I’d cut soccer players. Manifesting is so real.”

Saúl Peregrini (@saulperegrini)

Saúl is the talent behind one of football’s most talked-about looks. His precision cut for Ferran Torres was hailed by GQ as the haircut of the tournament, bringing sharp, modern style to the game’s biggest stage.

Torres then completed the story in unforgettable fashion, scoring the winning goal in the final while wearing Peregrini’s signature work. It was a perfect meeting of elite performance and impeccable grooming: a championship-defining moment that put both player and barber in the spotlight.

For Peregrini, the recognition confirms his place among the leading names shaping contemporary football style, on and off the pitch: “To know that, before that moment, he went through my hands and trusted me with his image is a pride that is hard to explain.”

Jordan Roberts (@jord_barbersno1)

An English barber cutting the Scotland squad at the World Cup might sound…unlikely, but in soccer reputation matters and Jordan has one of the best.

It started 11 years ago with Brazilian Roberto Firmino, when he was handed a flyer sitting in his car in Jordan’s home city Liverpool. He came in for a haircut, became a regular, and from there the word spread fast.

By the time Scotland needed a barber for the World Cup, his rep for consistency and professionalism had been built in dressing rooms around the country. He spent a riotous five days in Boston with the Scottish nationals, keeping them fresh for the biggest moment in their careers.

The same was true for Jordan: “Mind-opening and one of the greatest personal achievements of my career.”

Seb Kortez (@sebkortez)

Seb’s journey in international soccer began at Authentic Hair Studio, where NYCFC players were already regulars. Those connections eventually led Seb to cut for the US team at the 2022 World Cup in Qatar, where he was approached by players from Ecuador, Costa Rica and Argentina.

Preparation begins before he travels. Seb studies each squad’s players and hairstyles, packing the equipment needed for cuts, designs and color services. Good lighting, precise machines and backup tools are essential, and for styling and finishing, he relies on Rolda products to achieve the best results.

Seb’s return to the global stage for the 2026 World Cup, saw him working with Argentina to create one of the tournament’s most memorable looks: Emiliano “Dibu” Martínez’s viral Argentina flag design.

“Watching a team lift a championship trophy after having contributed through my work will always be very special.”

Takushi aka Taxi (@takushi013)

When Japan stepped onto soccer’s biggest stage, it was a chance for Taxi to fulfill a dream.

The opportunity came through a personal recommendation when Tomoki Hayakawa introduced Taxi to Junnosuke Suzuki, giving him the chance to cut the defender’s hair before the World Cup. From there, Taxi’s personal connection has led him to work with Tomoki Hayakawa, Zion Suzuki and Kent Shiogai, as well as providing a trim for Yukinari Sugawara.

These were not haircuts designed to look good for only a few hours. The players would be training, traveling, competing and recovering, so each style needed to retain its shape without requiring a complicated routine.

BROSH products complemented his work, allowing him to bring an element of Japanese grooming to the experience while enhancing his designs without compromising natural movement.

Taxi knew the players he cut would arrive looking their best, and he viewed it as an opportunity to demonstrate the technical standard of Japan’s barbering community.

“Being able to make that dream come true as a barber is something I’m incredibly grateful for and deeply moved by.”

Live Fashion Hair will unite beauty professionals from more than 30 countries across two international events, celebrating creativity in hairdressing, barbering, styling and nail artistry.

Live Fashion Hair is preparing to bring its international awards platform to New York for the first time, while also returning to Tenerife for its established Global Edition.

The LIVE026 American Edition will take place at The Davines Group House in Brooklyn on September 20, 2026, followed by the Global Edition at Espacio Mutua Tinerfeña in Tenerife, Spain, on October 18.

Delivered in strategic alliance with the Booksy Live Fashion Awards, the events will provide a platform for both creative expression and professional development. While Live Fashion Hair focuses on avant-garde artistry and technical excellence, the Booksy Live Fashion Awards recognize beauty professionals building their profiles, businesses and wider industry presence.

More than 3,300 applications from over 30 countries have been submitted across the LIVE026 Global Edition, LIVE026 Americas Edition, BLFA026 European Edition and BLFA026 Americas Edition.

The awards will recognize talent across hairdressing, barbering, styling and nails. Categories include Men’s Hairdresser of the Year, Commercial Female, Creative Colorist, Avant-Garde and Editorial, alongside barbering categories such as Best Fade and Best Free Style. Best in Hair Styling, Best in Colour Design, Best Classic Manicure and Best Creative Manicure will also be presented.

Education will remain central to the LIVE experience, with masterclass formats featuring industry professionals including Byrd Mena, Joel Torres and Simone Petinatti.

The runway show format associated with previous Live Fashion Hair events will also return in New York and Tenerife. The Tenerife production will connect hair professionals Peter Gray and Giuseppe Stelitano with emerging and established Spanish fashion designers, supported by Comercio de Tenerife.

The finalists for the 2026 awards can now be viewed at livefashionhair.com, where further information about tickets and access to both events is available.

Beauty professionals from across the country will soon be heading to South Florida for the latest Beauty Weekends expo, an educational and networking event designed with women in the beauty and barbering industries in mind.

Taking place in Fort Lauderdale over September 25 – 27, the event combines business development, technical education, and community-building to help attendees grow personally and professionally.

Hosted by The Beauty Weekends, the event will feature hands-on classes, industry experts, and opportunities for barbers, stylists, entrepreneurs, and beauty professionals to expand their skill sets and strengthen their businesses.

Among the featured educators will be three accomplished female barbers, bringing decades of their expertise and specialized knowledge to the stage.

Building Wealth Beyond the Chair

Lici Lady Barber will present a financial empowerment class focused on helping beauty professionals create long-term wealth through financial planning and tax education.

“I’ll be teaching how to build wealth using the tax code,” said Lici. “We’re going to dive into financial structure and how we can become better overall in the industry.”

Her session aims to provide practical tools to better understand finances, maximize opportunities available to business owners, and establish a stronger foundation for future success.

Unlocking New Services with Hair Units

Osiris Pastor, known professionally as Barber Boss Lady, will share her expertise in hair unit care, installation, and maintenance – one of the fastest-growing service categories in the industry.

With thinning hair and baldness becoming increasingly common, Osiris believes beauty professionals have an opportunity to offer life-changing solutions while growing their businesses.

“I want every barber and stylist to learn how to do this because you’re going to elevate your services,” she said. “You’re going to help a lot of people who are dealing with thinning and baldness, and you’ll be able to provide a real solution to a growing problem.”

Mastering the Shift from Fades to Shears

Veteran barber Corina Lady Barber will bring her more than 30 years of experience to an educational session focused on transitioning from traditional fade work into advanced shear techniques. As trends continue to evolve, many barbers are finding that clients increasingly seek textured, longer styles that require strong scissor skills.

“The industry is moving into more shear work,” Corina explained. “A lot of barbers are struggling with that transition. I want to share my 30 years of knowledge and show you how to make life easier behind the chair.”

Her class is designed to help professionals gain confidence and precision while adapting to the changing demands of today’s clients.

More Than an Event

Beauty Weekender is more than a weekend of classes – it’s a platform for connection, education, and empowerment. While the event was intentionally created to support women in the beauty and barbering industries, it welcomes anyone committed to growth, learning, and advancing their career.

From business-building strategies and financial literacy to cutting-edge technical skills, attendees will leave with actionable knowledge they can immediately apply to their craft and businesses.

For beauty professionals looking to sharpen their skills, expand their services, and connect with a supportive community of industry leaders, Beauty Weekender promises to be one of the most impactful events of the year.

For more information and registration details, visit TheBeautyWeekends.com

Wahl Professional has introduced the new Vapor Switch, the next evolution of the brand’s award-winning Vapor clipper.

Built for professionals who refuse one-size-fits-all performance, the Vapor Switch gives barbers the freedom to shift between cutting styles, adapt to every client and customize performance in real time.

“We listened closely to feedback from the barber community and put those insights directly into the newest evolution of the Vapor, the Vapor Switch,” said Mike Wahl, VP of Innovation and Insights for Wahl Professional.

“From enhanced ergonomics and dual-speed performance to the new Rapid Switch taper lever and upgraded blade technology, every advancement was designed around how barbers work behind the chair.”

Available from September through authorized Wahl Professional distributors and WahlPro.com, the Vapor Switch features Wahl’s new HyperShift Dual-Speed Brushless Motor, giving barbers the ability to instantly switch between 7,000 RPM for controlled bulk removal and 9,000 RPM for fast, precision fading and detailing. The clipper intelligently responds to different hair types and cutting conditions to deliver smooth, consistent performance from the first pass to the last.

The new F32 Drift Blade features premium black PVD chrome and DLC coatings for longer-lasting sharpness, while a built-in oil reservoir helps reduce friction and blade heat for cooler, smoother cutting throughout the day. Bold dual-color LED lighting instantly signals selected motor speed, keeping barbers focused on the cut without missing a beat.

Education, inspiration and the people shaping the future of barbering.

The September/October edition of BarberEVO North America is out now – and Issue 51 is packed with creative inspiration, expert education, business insight, exceptional interiors, and stories from across the barbering community.

As the industry enters a new season, this issue celebrates evolution in all its forms. From Luca Malnati’s striking cover collection and the barbers behind the FIFA World Cup to innovative educators, community-driven barbershops, and a major milestone for Floyd’s 99 Barbershop, there is plenty to discover.

Cover Story: DEPOT’s *Seasons of Identity*

As summer gives way to fall, Luca Malnati’s brilliant collection for DEPOT, *Seasons of Identity*, could not be a more fitting choice for the cover of Issue 51.

The collection explores transformation, individuality, and the different identities we express throughout the seasons. Strong hair, considered styling, and beautifully executed imagery come together in a collection that feels both timely and timeless.

For barbers and creatives interested in producing their own editorial work, our Behind the Shoot article offers an additional layer of inspiration. It explores how the DEPOT team brought the project together by drawing on the skills, relationships, and creative talent already within their network. It is proof that an outstanding collection does not always require looking far afield; sometimes the ideal team is already around you.

The Barbers Behind the Beautiful Game

This year, one sporting event captured an extraordinary amount of attention across North America, and unexpectedly placed hair and barbering in the spotlight.

The FIFA World Cup brought together the world’s leading soccer talent, but it also created a global stage for personal style. Every cut, fade, design, and transformation was seen by millions, reinforcing the important role barbers play in helping athletes look and feel ready for the biggest moments of their careers.

In this special feature, BarberEVO speaks with many of the barbers who made the beautiful game even more beautiful. David Marulanda, Dany Ale, Jaymena, and many more share their experiences, stories, and perspectives on working around one of the biggest sporting events in the world.

We discover what goes into preparing elite athletes for the international spotlight, how relationships are built with high-profile clients, and what it means for a barber’s work to be seen on a truly global scale.

Education: Never Stop Learning

Back-to-school season makes September and October the perfect time to focus on education – but professional development is important at every stage of a barber’s career.

The barbering industry is constantly moving forward. Techniques develop, trends evolve, tools improve, and client expectations change. Continuing education helps professionals remain adaptable, confident, and inspired while creating new opportunities for both creative and commercial growth.

Our in-depth Education feature brings together respected industry figures, academies, and forward-thinking brands to explore what learning looks like in today’s barbering landscape.

Industry leaders including Rodrick Samuels and Peter Gosling share their knowledge and experience, while institutions such as America’s Barber and Beauty Academy demonstrate the value of strong foundational training. We also examine how brands are rethinking professional development, including Church Pro and its distinctive approach to education.

Whether you are a student taking your first steps, an experienced barber refining your craft, an educator supporting the next generation, or a shop owner developing a team, this section offers practical insight and plenty of motivation to keep learning.

Grooming and Lifestyle: Expanding the Experience

Modern barbering extends far beyond the haircut. Today’s clients are increasingly interested in complete grooming experiences, creating valuable opportunities for barbershops to broaden their services and strengthen their businesses.

In our Grooming and Lifestyle section, we explore how to price and market additional grooming services effectively. Adding a new service is only the beginning; barbers and shop owners must also understand how to communicate its value, incorporate it into the client journey, and set pricing that reflects the time, skill, and products involved.

We also turn our attention to fragrance, styling, and the products helping clients maintain their look and express their identity away from the chair. This feature is filled with ideas for elevating the customer experience, improving retail conversations, and introducing additional revenue streams without losing sight of what makes a barbershop unique.

Interiors: At the Heart of the Neighborhood

A great barbershop can be much more than a place to get a haircut. At its best, it becomes part of the fabric of its neighborhood – a place where people gather, relationships grow, and community is created.

In this issue’s Interiors feature, we visit a range of distinctive spaces that demonstrate the many ways a barbershop can serve its surroundings.

At High Point in Virginia, giving back is embedded in the shop’s identity. Its continued commitment to supporting the local community shows the positive influence a barbershop can have beyond its doors.

We also step inside Alex Sharkey’s Sola suite, exploring how an independent barber can create a personal, professional environment within a more intimate footprint.

Further afield, we travel to Amsterdam to discover Cut Throat, where barbering and bartending have been brought together in a unique concept. The result is a memorable social destination that offers much more than a traditional appointment, demonstrating how hospitality and grooming can complement one another.

Each space has its own personality, but all three show how thoughtful design and a clear sense of purpose can transform a shop into a genuine neighborhood hub.

Business: Celebrating Longevity 

Reaching 25 years in business is a remarkable achievement, and BarberEVO was excited to join Floyd’s 99 Barbershop in celebrating this major anniversary.

We headed to Denver to meet the company’s three founders and hear the stories behind one of the industry’s most recognizable brands. They reflect on the beginnings of Floyd’s 99, the experiences that shaped its growth, and the journey from an ambitious idea to an enduring name in barbering.

In the business feature, we also go behind the scenes with a new brand: HUSH PRO USA, who are reimagining what professional grooming tools can look like. 

Marketing expert Leah Davis gives insight for barbers on how to market yourself, and how to own every room you walk into, while Ivan Zoot and InkShopGuard share tips on how to futureproof and protect your business.

 

Find Your Next Step in Issue 51

Issue 51 is filled with the education, ideas, and inspiration to help you refocus and take your next step. Discover outstanding creative work, learn from leading voices, explore new approaches to business and grooming, and meet the people building stronger communities through barbering.

The September/October edition of BarberEVO North America is out now. Read Issue 51 and discover the people, places, and ideas moving the industry forward.

The stress of loud clippers and trimmers can be overwhelming for some people, turning a visit to the barbershop into a high anxiety, emotionally draining experience.   

Aiming to make those experiences more inclusive is new grooming brand HUSH Pro USA, the US partner for HUSH Pro International, which has launched with a simple mission, to make professional-quality tools more accessible, comfortable, and enjoyable for clients.

“We saw an opportunity to introduce a different kind of grooming experience,” said Kobe Deng, co-founder.

“While many tools focus solely on power, we believed performance should also include comfort, control, and consideration for the environment around the user. The overwhelmingly positive response to the quiet operation of our products showed us there was a significant need for tools that reduce unnecessary sensory stress without sacrificing professional results.”

Although the brand was created to focus on creating affordable tools, its products quickly became known for how remarkably quiet they are. Standard clippers operate between 60 and 75 decibels, with some as loud as vacuum cleaners, but HUSH Pro’s tools measure just 48 decibels, and the trimmers 46 decibels.

“My first reaction was how noticeably quiet it was. As someone who specializes in sensory-friendly haircuts, I immediately started thinking about the clients I serve and how much of a difference that could make,” said Krystal Cotto, HUSH Pro USA’s Sensory Inclusivity Brand Ambassador

“Throughout my career, I’ve worked with individuals who find the sound of traditional clippers overwhelming. Knowing that a tool could help reduce that barrier while still delivering professional results was exciting.”

HUSH said that a common misconception is that sensory accommodations are only relevant to a small group of people, but in reality everyone experiences sensory input differently. Loud noises, vibration, and overstimulation can affect children, adults, neurodivergent individuals, and even professionals working long hours.

Reducing noise hasn’t meant reducing power. HUSH Pro USA’s tools focus on motor efficiency, vibration control, component precision, and engineering design. The goal is to eliminate unnecessary noise but preserve the cutting performance professionals expect.

“By reducing noise while maintaining performance, we help create environments that feel more welcoming and comfortable for a broader range of clients without requiring barbers or stylists to change the way they work,” said Kobe.

HUSH Pro USA’s grooming tools not only create a calmer environment, but they allow stylists to communicate more clearly with their clients.

“Communication is one of the most important parts of any service. When there is less background noise, clients can process information more easily, ask questions, and engage in conversation,” added Krystal. “In my work, I’ve found that reducing sensory distractions often creates more opportunities for connection and trust.”

Barbers looking to sharpen their skills with mid- and long-length hair can get an inside look at Church California Lead Educator’s Brandon Faulk’s cutting and styling techniques this September, as he brings his Balance Tour to Philadelphia.

Hosted by WinSome Barber, the special Look & Learn evening will take place on Sunday, September 13, from 5–8pm, with Brandon demonstrating across shags, mods and alternative cuts.

The three-hour session will focus on precision, creativity and efficiency, giving barbers the chance to pick up new techniques as they watch Brandon work through different approaches to longer hair.

Brandon will guide attendees through a more intentional approach to building shape, stronger systems for making decisions throughout a cut, and practical techniques to take back behind the chair.

For barbers looking to move beyond traditional short cuts and build confidence working with longer lengths, the session offers an opportunity to learn in a hands-on, industry-focused environment, while connecting with fellow barbers.

The Balance Tour Live with Brandon Faulk Hair takes place Sunday, September 13, from 5–8pm at WinSome Barber in Philadelphia.

Hair replacement brand Novo Cabelo has announced the launch of TrueBlend, a new non shave hair replacement method designed to offer a flexible, inclusive and natural looking solution for people experiencing hair loss.

Created for both men and women, TrueBlend allows clients to wear a hair system without shaving their natural hair. The method has been developed to blend seamlessly with client’s existing hair, with solutions from solid colour finishes through to balayage techniques, and options suitable for European hair and Oriental hair colouring.

With TrueBlend, Novo Cabelo aims to make high quality hair replacement more accessible, adaptable and emotionally reassuring. It has been developed for a wide range of hair loss types, including female pattern hair loss, androgenetic alopecia, post cancer recovery, frontal fibrosing alopecia and alopecia areata. The method can also work alongside natural hair growth.

The system offers more than 120 colour choices, with length options up to 26 inches, giving stylists the chance to create a bespoke finish. Application takes around one and a half hours, and depending on skin type and hair type, the system can stay on the head for up to five weeks, with an expected life span of up to nine months.

Confidence, Fully Restored

TrueBlend has been created to support clients who may not be ready, or may not wish, to shave their natural hair.

For many people experiencing hair loss, this is a significant emotional barrier, so by removing that step, Novo Cabelo said it is opening up hair replacement while continuing its mission to normalise systems and make the process feel safe, supportive and empowering.

“TrueBlend is a really important step for us because it gives people more choice. Hair loss is incredibly personal, and not everyone feels ready to shave their natural hair,” said Rob Wood, founder of Novo Cabelo.

“Some clients still have growth, some are going through recovery, and some simply want a solution that feels less daunting. TrueBlend gives them that option.

“For us, innovation has never just been about technique. It is about listening to clients and stylists, understanding what people are worried about, and creating something that makes the journey easier. This method allows us to give people beautiful, natural results while helping them feel reassured, supported and in control.”

As with all Novo Cabelo methods, aftercare will be central to the TrueBlend client journey. Clients will receive guidance and the correct haircare products to support their system at home, helping them protect the hair and maintain the result between appointments.

For professionals, training for TrueBlend will be delivered as a one day physical course, supported by pre training material. Stylists will work alongside an educator on either a live model or block head to create their first transformation, with access to Novo Cabelo’s members area and app forming part of the journey.

The course has been designed to equip stylists with the technical skills required, as well as the understanding needed to support clients through the emotional side of hair loss.

This follows Novo Cabelo’s wider education philosophy, which places consultation, aftercare, confidence building and ongoing professional support at the centre of every service.

Novo Cabelo said that the launch of TrueBlend reflects its commitment to raising standards across the hair replacement industry. The brand has consistently challenged outdated perceptions of hair systems, and its work has helped move hair replacement away from secrecy and stigma, to become a modern, inclusive and empowering service.

Hair Gain has launched its Christmas 2026 collection, with a selection of gift sets that bring together some of the brand’s bestselling formulas designed to support healthier, stronger looking hair.

Among the five gifts sets to choose from are the Christmas Bauble, featuring a non-aerosol, volumising dry shampoo and scrunchie set inside a limited edition bauble, perfect for a stocking filler, as well as a Scalp Care Kit, featuring a full-size scalp foam to hydrate and a massager to stimulate the scalp and promote circulation.

There’s also the Holiday Hair Kit, which includes a complete hair care routine with shampoo and conditioner for healthier hair on the go, a Travel Wash Set, featuring a handy travel sized, wash-day routine, and a Starter Gift Set, with a complete wash-day routine designed for healthier, glossier hair.

A vegan wellness brand, Hair Gain was founded by Lucy Palmer after suffering from postpartum hair loss, with the range now including gummies, haircare and topical solutions.

Hair Gain’s formulas have been developed to feed follicles at their source, with all of the brand’s supplements and topicals powered by its clinically-tested star ingredient, AnaGain™, a phytonutrient derived from organic pea shoots.

Check out the full range from Hair Gain here.

Christmas Bauble – RRP £16.99

Holiday Hair Kit – RRP £49.50

Scalp Care Kit – RRP £47.98

Travel Wash Set – £15.00

Starter Gift Set – £36.00

Highland, the haircare brand specializing in high-performing, non-toxic products, is taking rosemary from kitchen cupboard to haircare heavyweight, with a new conditioner alternative, The Condish, a next-generation, broad-use conditioner powered by botanicals and clinically-tested ingredients that hydrate and strengthen hair while supporting scalp health.

More than two years in the making, The Condish was developed in response to traditional conditioners which coat hair in synthetics and silicones, which Highland said creates the illusion of moisture while blocking the real thing.
“They congest your scalp, accelerate buildup, leave hair looking dull and weighed down,” said Highland Co-founder Ben Medalie.

“With our Glacial Clay Pomade and Glacial Cream, we’ve already transformed the way people approach styling products. Completing the ritual meant taking the same standard into the shower. The award-winning Wash reimagined the cleanse. The Condish is our answer to everything after.”

Formulated in partnership with hair professionals, leading organic chemists, and cosmetic experts, The Condish replaces these synthetics with botanical and science-backed ingredients that power a high-performance, weightless conditioner that genuinely hydrates.

“We’re a brand that doesn’t take ourselves too seriously, but we take ingredient integrity and innovation more seriously than anyone else in the industry. This truly is a conditioner evolved,” said Boone Whiteside, co-founder of Highland.

“We set out to thread the needle on making a product that felt premium in the shower, supplied true, long-lasting conditioning, and was made with innovative, clean ingredients. Developing The Condish was strenuous, challenging and illuminated why most conditioner formulas are built the way they are—and exactly why this launch was necessary.”

At the heart of The Condish are clinically-proven ingredients selected for both immediate performance and long-term benefits, including caffeine, Amazonian Babassu Oil, Hydrolyzed Jojoba Protein, Cupuaçu Seed Butter, and Aquaxyl™, an advanced humectant complex that supports moisture retention and hydration.

Rather than treating conditioner as something that simply softens the lengths, The Condish combines rosemary with biotin, and panthenol to support the scalp while delivering lightweight hydration, detangling and strengthening benefits. 

Highland said that while other conditioners lean on a few highly marketable active ingredients and leverage fillers for the balance of the formula, with The Condish, every single ingredient was scrutinized and had to earn its place—satisfying specific performance metrics (slip, detangling, hydration, anti-static, etc.) and hair health impact.

Infused with functional aroma notes of Siberian Fir and Rosemary, The Condish is free of silicones, artificial fragrances, sulfates, parabens, SLS, and gluten. It is designed for professional and at-home use, is color-safe, and suitable for all hair types.

Rather than treating conditioner as something that simply softens the lengths, The Condish combines rosemary with biotin, and panthenol to support the scalp while delivering lightweight hydration, detangling and strengthening benefits. 

The result is a conditioner designed to care for both the hair you can see and the scalp underneath it without relying on silicones, sulfates, or synthetic fragrances.

From Aveda’s Rosemary Mint Purifying Shampoo to Mielle’s viral Rosemary Mint collection and Nécessaire’s Rosemary Shampoo, the botanical has become one of the most recognizable ingredients in scalp and hair care, but its appeal goes beyond its fresh, herbal scent. 

Research has explored rosemary’s role in supporting healthy hair growth. One clinical trial found that rosemary oil and 2% minoxidil produced comparable improvements in hair count after six months among people with alopecia.  Research has also pointed to rosemary’s antioxidant properties, all which can contribute to a healthier scalp environment.

Studies have also explored its potential to support hair growth and circulation, with compounds such as 1,8-cineole, camphor, and rosmarinic acid contributing to its biological activity.  

The Condish retails for $36 and can be purchased on Highland.style and Amazon.