BarberEVO Magazine

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North America Edition

OUT NOW: BarberEVO North America Issue #29 – FEBRUARY/MARCH 2023

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The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for more gorgeous shoots and incredible looks from Wahl, Andis, STMNT, Layrite, JRL, and American Crew.

Not to mention some exciting product announcements and tool guides from 18.21 Man Made Grooming, Gamma+, Captain Fawcett, RED Pro, and Hairskeen.

ON THE COVER

As seen on this issue’s front cover and in the Final Cut, Wahl Professional has just launched their global Future Makers campaign! Wahl Professional brought together the best barbers and stylists from around the world for five days to learn, share and collaborate, and to create inspirational and educational content that will not only unite the global Wahl community but celebrate individuality and differences.

BARBERS TOOLKIT

The industry’s best and brightest barbers and session stylists reveal all in our Barbers Toolkit feature. This is where we take a deep dive into their tool bags to find out what tools and products they use to create incredible looks time after time – whether that’s for clients in their chairs or models in front of their cameras.

Expect sneak peeks from Josh Hawk, Kyle Pemberton, Paul Wilison, Tyler Kelbert and more. Spotlight brand mentions go to Ace High, Hairskeen, Samsons Haicare, and Washi Scossors.

NEW YEAR, NEW TRENDS

We have everything you need to keep on top of trends this year. Our experts are some of the industry’s best barbers – they give great insight to what will be most and least popular in 2023 so you know where to focus your efforts.

Grab your copy of the magazine for intel from Taylor Leven in her trend forecast as well as Frank Soto and Ivan Zoot. 

You’d be a fool to miss out! 

MARKETING

Marketing can seem intimidating, but you’re probably doing the basics already! Social media, Google, apps, and booking platforms like Vagaro are your keys to getting your name out there.

Love it or hate it, we all know how big of an asset social media is in our industry. Marketing expert Shelby Barriball takes us through how to present yourself online – and why Vagaro helps you look your best.

We also want to give a shoutout to our exclusive interviews with both Marvy Marv and Danny Robinson who each help you master the art of marketing. Our columnist Tyrik Jackson also does an in-depth look at how to reach as many people as possible online.

We hope you enjoy this issue! You can order your print copy here.

America’s Beauty Show by Cosmetologists Chicago Announces 2023 ABS Global Image Awards

The Internationally Acclaimed Industry Competition is Back! 

The world of beauty is watching! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly announces the2023 ABS Global Image Awards are back. The deadline to enter has been extended to February 10, 2023. The ABS Global Image Awards celebrates the passion and artistry of professional and emerging stylists in an image and video competition that features professional and student categories. This year’s competition offers participants from across the globe the opportunity to enter their fiercest hair collections and storytelling. Entries are opening in November at AmericasBeautyShow.com.

This incredible international image and now video competition fuels intense creativity and passion for hairdressers, colorists, salon teams, nail technicians, makeup artists, students and more – and it continues to grow year after year in 2023 with a dynamic presentation during America’s Beauty Show on the evening of Saturday, April 15th.  

The ABS Global Image Awards draws entries from across the globe from talented professionals, emerging stylists and cosmetology students. The winners of the world-wide industry competition will be recognized during America’s Beauty Show in a way that’s never been celebrated before in this prestigious competition.

Now is the time for pros to ignite their passion and begin their most creative preparations in order to enter the 2023 ABS Global Image Awards. There are 9 different professional categories and 2 student categories in this juried industry competition for the best-of-the-best to enter and to share their personal story. All categories are gender neutral.

The 2023 ABS Global Image Awards categories include:

  • Total Transformation
  • Collaboration (Professional and Student)
  • Full Concept 
  • Haircutting
  • Texture
  • Barbering
  • Creative Color
  • Makeup Artistry
  • Nail Design

“We expect to see tremendous artistry from our extremely talented competitors,” said Karen Gordon, Past President of Cosmetologists Chicago. 

“America’s Beauty Show offers a perfect backdrop to showcase a deeply creative competition at our world-class show. We are thrilled to shine a global spotlight on the originality and talent that resides in the professional beauty industry and for our emerging artists who are students.”

“To all salon professionals, I will say that the ABS Global Image Awards will unleash your inner creativity,” said Mio Sota, past ABS Global Image Award winner. “Don’t be afraid,” added Sota. “There is no right or wrong. Everything you try will either work out great or turn out to be an amazing learning experience!”

Chrystofer Benson, past ABS Global Image Award winner said, “The ABS Global Image Awards is a great platform where you can share your work with the world! It is a positive and encouraging competition that allows global artists to compete and share their work.” Chrystofer encourages all salon professionals to share their work with the world, and that you never know what might happen if you enter.

“Entering helps you to keep in touch with the reason you started doing hair and gets in touch with the passion you have for the hair industry.”In encouraging pros to get involved in the competition, past ABS Global Image Award winner Daniel Rubin notes, “Don’t give up until the miracle happens!”

The ABS Global Image Awards are open to all licensed salon professionals, barbers or the business equivalent where licensure is not required. In addition, there are categories where cosmetology students may compete. The entry process opens November 28, 2022 and closes February 10, 2023. ABS Global Image Awards finalists will be announced on February 24, 2023. The ABS Global Image Awards ceremony is Saturday, April 15, 2023, during America’s Beauty Show!

Complete rules and regulations can be found on AmericasBeautyShow.com.  

Each professional category will offer a single winner an impressive award from America’s Beauty Show to display with pride. In addition to each category winner, one extraordinary submission will be awarded The Leo Passage Gold Trophy Award in honor of the late Pivot Point International founder, and Cosmetologists Chicago member, Leo Passage.

For more information regarding the 2023 ABS Global Image Awards, go to www.AmericasBeautyShow.com.

OUT NOW: BarberEVO North America Issue 26 – August / September 2022

The latest issue of BarberEVO North America is OUT NOW.

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STYLING SUMMER

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by Barbero Bengie who is front and center of this action-packed 104-page, beautifully presented issue.

Freestyle king Bengie talks about his work with Caliber and why the relationship with the brand has been an enriching experience for him and his career.

ALSO IN THIS ISSUE:

SUMMER

Summer is the time to switch up the cuts and we have a great range of summer trend suggestions that will keep you on point during the summer months. It looks like the crop is standing the test of time and we see what products are the summer heroes.

TEXTURED HAIR

Afro textured hair needs specialized skills to product amazing results and Luster’s SCurl take us through their recommendations to keep afro hair in pristine condition. We also hear from Tyrik Jackson about the benefits of having the skills to cater for any hair type that sits in your chair. Also talking texture, Ivan Zoot gives his thoughts on the appropriate tools to use to help make textured hair behave. Also talking texture is @drizzyxgroomer who has taken his afro textured hair onto the next level.

EDUCATION

Education counts, so says every top barber in the country. It’s the way to make your name in this industry. We had a great talk with the CT Barber Expo educator of the year Danni Avila who has taken his education online for the Hispanic community with ground-breaking success. Also discussing his thoughts on how best to educate the barbershop team is Joe Agnello from City Image Barbers and international educator Kenny Duncan shares how he adapts his education techniques when he is educating from the stage.

We also speak to Allison Cuts, who has recently trained up in SMP to see how that has changed her career and we have a close look at Wahl’s education offering, as well as the in-depth education system that Johnny B’s Haircare offers to its potential ambassadors.

FURNITURE

Barbershop furniture sets the tone of your shop, and we have a great range of choices and options to look over. But first we talk to Rob Hammer who has been capturing the barbershops of yesteryear in his outstanding book ‘The Barbershops of America’ and he has some thoughts on how furniture changes the dynamic. We talk to several barbershops, a couple of them, Honest Barber and Spanky’s, have very distinctive styles, and they tell us what works for their shop ethos.

We hope you enjoy this issue! You can order your print copy here. 

Out Now: BarberEVO North America Issue 25 – June 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

TAKE PRIDE IN YOUR WORK!

The latest issue of BarberEVO North America is OUT NOW!

Our front cover shot is an incredible shot from Kevin Luchmun’s collection for the Andis Fluid Vol. 3 – all part of the Andis educational program, check out the step-by-step online for to recreate the look.

We have exciting news from BaByliss as it launches the new FX Hair dryers and the new color poppin’ Influencer collection and we speak to each of the BaByliss influencers involved – it’s a cool set, have a look on pages 26-31.

We have a round-up of the industry-energizing CT Barber Expo, what went down, what was launched, as well as a great selection of shots from our Wahl-sponsored BarberEVO front cover photo booth.

PRIDE

First up we are celebrating Pride month, with a selection of amazing styles from the barbers that are leading the way in gender inclusivity, and we talk about the education available for hair professionals to ensure everyone feels comfortable when they visit a barbershop.

BARBERSHOP ELECTRICALS

Barbershop electricals – we are surrounded by them in the shop, so we take a dive into the best on the market, and regular columnists Rum Barber talk us through the best hairdryers for barbers. And we have a look at what other electrical devices are making the lives of barbers a little easier.

SHAVING

Another barbershop essential is shaving services. What was almost a lost art is now being touted as a barbershop experience and we talk to Proraso barber Michael Haar about his shaving ‘performance’ and the retail opportunities that shaving brings to his shop’s revenue, as well as looking at the client comfort aspect of the barbershop.

FRANCHISING

Franchising in the barbering world is expanding rapidly, and we talk to a few brands that have hit on a successful model. Hammer & Nails and Diesel barbershops talk about the benefits of being a franchisee with the backing of a successful brand.

We hope you enjoy this issue! You can order your print copy here. 

BarberEVO At Connecticut Barber Expo Today

Drop by booth #181 and see some of the industry’s top barbers doing cutting demos throughout the day today, Monday at the world’s largest Barber Expo, the CT Barber Expo which is now in its 11th year.

Cutting today at the BarberEVO booth are:

Alex Rivera, Johnny B educator – 2.30 pm @chinnossalon

Queen of the South, the braiding ninga! – 5pm @queenofthesouth512

Drew Da Barber – 6.15pm  @drewdabarber

Come by and pick up the latest issue of BarberEVO and get the chance to feel like a BarberEVO cover star. Grab your best buddies and get a picture taken in the EXCLUSIVE COVER PHOTO BOOTH. You’re Instagram will thank you!

EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

Out Now: BarberEVO North America Issue 24 – April 2022

The latest issue of BarberEVO North America is OUT NOW.

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Headline

Check out ‘The King of the Ring’ Jay Majors on our front cover as we focus in on the barber’s Super Bowl, the CT Barber Expo, which is getting everything a little too excited. There are some huge names on the bill and this year’s event is set to knock it out the park. Read all about who is there, what to look forward to and what you can get involved in… are you up for a barber battle? There’s some amazing prizes to be won.

RETAIL

Talk of selling home care products either has barbers raving about the advantages or set them off on a rant about being pushy. That’s why we have focused on the advice from experts like Ivan Zoot who has a bunch of tips and tricks to make adding $$s to your bottom line as easy as snipping off a bad ‘tache.

BARBERCHAIRS

The throne of the barbershop, the barber chair is a place of safety and relaxation for your client, as well as being a big expenditure. We take a deep dive into what should be on your checklist when you go shopping for chairs, talking to those that have learned a few lessons… particularly the old one of you get what you pay for. We do some research on your behalf so that you buy once and buy well.

HAIR ART

Straight from the minds of the industry’s creative geniuses, the patterns, the intricate lines, the combination of hair and art that produces envious patterns, that’s what we are celebrating in this issue. Those barbers that treat the head like a canvas and produce the wildest of creations. We talk techniques, tools and products to take designs to a whole new level.

We hope you enjoy this issue! You can order your print copy here. 

Out Now: BarberEVO North America Issue 23 – February 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Firing into 2022

The latest issue of BarberEVO North America is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current. In the barbering industry.

Gracing the coveted front cover is an epic talent in the form of Kenny Duncan, Andis NA Artistic Lead and Global ambassador for Luster SCurl, he is talking to BarberEVO about how reading has allowed him to continue his learning journey and the importance of always striving to be better.

Also, in this issue we are hugely excited to introduce new columnists Corey Gray and Tony Stuart, better known as the guys behind the Hairdustry podcast, that invites everyone along on their journey to fall in love with the hair industry. This issue they are talking about the shows they attended last year and the brilliant names they spoke to along the way.

Events

Events are back on! Pack your bags and sign up for everything this year! We feature an update from the organizers of Barbercon and the CT Barber Expo about what we can expect this year, and you won’t be disappointed. They are going to be epic, but a word of advice, book your tickets now. They sell out quickly.

What’s new? The turn of year always brings new trends, and we have the views of the industry’s top barbers about what trends we are likely to see in 2022. There’s a consensus that longer hair is back, and the mullet is top of the crops, albeit with an updated look.

Marketing

How you market and brand your business is up for discussion, and we talk to Octane Hairdressing for Men, which has an amazingly strong brand about why that matters. Also we have a quick word with four names that are smashing social media – TaylorCutz1, RichietheBarber, AlanBeak and Rum Barber – and how they use their chosen platform to market their brand.

Additional services

Cutting hair is your bread and butter but what about all those additional services you are missing out on. Shaving, facials, and colour, to name just a few. Have a look through our additional services feature and see what you could easily implement into your service menu. 

We speak to Colin Petrie (Hard Grind) who has taken additional services to a whole new level by adding coffee shops, cafés and apparel to the Hard Grind brand. He has some great advice on what works as additional services in the barbershop.

Clippers and trimmers

We can’t work without them, but everyone has their favorites and the choice is vast. We take a deep dive with industry pros asking what clippers and trimmers are their go-tos and why, and we have the expert view of tool reviewers Rum Barber to help make your mind up about what would work for you.

We hope you enjoy this issue! You can order your print copy here

New Dates Announced for NAHA, ISSE and Beacon 2022

Due to the rising number of Covid cases, The Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the entire beauty industry, has made the difficult decision to postpone January events until the spring and summer months. 

NAHA, the most prestigious professional beauty competition and award show in North America, will be shifting to Sunday, April 3 and will remain at the Terrace Theater in Long Beach, CA.

Beacon, the elite student program, will also be shifting to April. It will now take place April 2-3 at the Long Beach Convention Center, where top students from across the nation will come together to learn critical skills to help successfully launch their careers in the beauty industry.

ISSE will also be shifting dates, moving to June 25-26 at the Long Beach Convention Center. ISSE 2022 will feature interactive education from the industry’s top hair, skin, nail, and makeup educators and influencers, unique experiences, along with new and innovative exhibitors.

“While moving dates is not ideal, we felt it was the safest way to move forward for all in attendance,” says Nina Daily, Executive Director of the Professional Beauty Association.

“Protocols will be in place for the new event dates to ensure the continued safety of attendees and exhibitors.”

Previously purchased events tickets will simply transfer to the new dates, or contact isse@csreg.zohodesk.com for refunds and ISSE@probeauty.org for questions. New hotel reservation links will be available in the upcoming weeks for all events.

Out Now: BarberEVO North America Issue 22 – December 2021

The latest issue of BarberEVO North America is OUT NOW.

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The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by the renowned Nieves Almaraz, who is front and center of this action-packed 104-page, beautifully presented issue.

Nieves charts his journey through 2021 and talks about the amazing ride the Wahl Disruptour has been as it traveled all over the country, as well as opening his own barber school in Chicago, the How to Fade Hair Barber School, this barber is committed to passing on his knowledge to the next generation of barbers and we are delighted to be able to share his story.

We also have a review of the recent Barbercon LA event. What a blast it was! The EVO team made an appearance, and we were buzzing with the energy and the joy that the event brought to so many showgoers. Read all about it on pages 36-37 of this issue.

ALSO IN THIS ISSUE:

Trends

New year, new you! Moving into 2022 and it’s time to look ahead to see what trends are coming our way. We speak to the biggest names in the industry to find out what they predict for 2022, the styles (the mullet is back, baby!), the techniques, the brands and the color services they are already working with, and how barbers are trend setters in their own right.

Color

Speaking of trends, color is one that is quickly becoming a staple in the barbershop chair. @PapiBlendzz talks to us about his urban color work and how even before it was trending, he was all over coloring his clients with his distinctive creations. @Los Cut It also shows us his latest color work, these guys know how to rock those vidid colors, and we also have a step by step by @CJDaBarber.

Haircare / Aftercare

It’s what this business is all about, haircare. The aftercare is the expert advice that your clients expect to get from you. We speak to Gabriel Quinones, @GQfromgqcuts who works with Johnny B products. He has an incredible knowledge of the products he uses and knows exactly how to cocktail the range to suits his clients perfectly. We also speak to Boardroom Salon for Men about the advice they offer their clients on haircare and aftercare and how the male grooming side of the industry is on the up.

Advice

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson is talking about the reality of being an educator and not just a demonstrator and why it matters. Also we have advice from Ivan Zoot on holiday retail and Joe Agnello walks us through how to schedule your barbershop efficiently for the holiday rush. While Whitney Ver Meer gives advice on how to work the crossover, between male and female clients and the importance of have a fully rounded skillset to be able to cut anyone who walks through your door.

We hope you enjoy this issue! You can order your print copy here