BarberEVO Magazine

Be part of the Barber EVOlution

North America Edition

BarberEVO At Connecticut Barber Expo Today

Drop by booth #181 and see some of the industry’s top barbers doing cutting demos throughout the day today, Monday at the world’s largest Barber Expo, the CT Barber Expo which is now in its 11th year.

Cutting today at the BarberEVO booth are:

Alex Rivera, Johnny B educator – 2.30 pm @chinnossalon

Queen of the South, the braiding ninga! – 5pm @queenofthesouth512

Drew Da Barber – 6.15pm  @drewdabarber

Come by and pick up the latest issue of BarberEVO and get the chance to feel like a BarberEVO cover star. Grab your best buddies and get a picture taken in the EXCLUSIVE COVER PHOTO BOOTH. You’re Instagram will thank you!

EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

Out Now: BarberEVO North America Issue 24 – April 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Headline

Check out ‘The King of the Ring’ Jay Majors on our front cover as we focus in on the barber’s Super Bowl, the CT Barber Expo, which is getting everything a little too excited. There are some huge names on the bill and this year’s event is set to knock it out the park. Read all about who is there, what to look forward to and what you can get involved in… are you up for a barber battle? There’s some amazing prizes to be won.

RETAIL

Talk of selling home care products either has barbers raving about the advantages or set them off on a rant about being pushy. That’s why we have focused on the advice from experts like Ivan Zoot who has a bunch of tips and tricks to make adding $$s to your bottom line as easy as snipping off a bad ‘tache.

BARBERCHAIRS

The throne of the barbershop, the barber chair is a place of safety and relaxation for your client, as well as being a big expenditure. We take a deep dive into what should be on your checklist when you go shopping for chairs, talking to those that have learned a few lessons… particularly the old one of you get what you pay for. We do some research on your behalf so that you buy once and buy well.

HAIR ART

Straight from the minds of the industry’s creative geniuses, the patterns, the intricate lines, the combination of hair and art that produces envious patterns, that’s what we are celebrating in this issue. Those barbers that treat the head like a canvas and produce the wildest of creations. We talk techniques, tools and products to take designs to a whole new level.

We hope you enjoy this issue! You can order your print copy here. 

Out Now: BarberEVO North America Issue 23 – February 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Firing into 2022

The latest issue of BarberEVO North America is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current. In the barbering industry.

Gracing the coveted front cover is an epic talent in the form of Kenny Duncan, Andis NA Artistic Lead and Global ambassador for Luster SCurl, he is talking to BarberEVO about how reading has allowed him to continue his learning journey and the importance of always striving to be better.

Also, in this issue we are hugely excited to introduce new columnists Corey Gray and Tony Stuart, better known as the guys behind the Hairdustry podcast, that invites everyone along on their journey to fall in love with the hair industry. This issue they are talking about the shows they attended last year and the brilliant names they spoke to along the way.

Events

Events are back on! Pack your bags and sign up for everything this year! We feature an update from the organizers of Barbercon and the CT Barber Expo about what we can expect this year, and you won’t be disappointed. They are going to be epic, but a word of advice, book your tickets now. They sell out quickly.

What’s new? The turn of year always brings new trends, and we have the views of the industry’s top barbers about what trends we are likely to see in 2022. There’s a consensus that longer hair is back, and the mullet is top of the crops, albeit with an updated look.

Marketing

How you market and brand your business is up for discussion, and we talk to Octane Hairdressing for Men, which has an amazingly strong brand about why that matters. Also we have a quick word with four names that are smashing social media – TaylorCutz1, RichietheBarber, AlanBeak and Rum Barber – and how they use their chosen platform to market their brand.

Additional services

Cutting hair is your bread and butter but what about all those additional services you are missing out on. Shaving, facials, and colour, to name just a few. Have a look through our additional services feature and see what you could easily implement into your service menu. 

We speak to Colin Petrie (Hard Grind) who has taken additional services to a whole new level by adding coffee shops, cafés and apparel to the Hard Grind brand. He has some great advice on what works as additional services in the barbershop.

Clippers and trimmers

We can’t work without them, but everyone has their favorites and the choice is vast. We take a deep dive with industry pros asking what clippers and trimmers are their go-tos and why, and we have the expert view of tool reviewers Rum Barber to help make your mind up about what would work for you.

We hope you enjoy this issue! You can order your print copy here

New Dates Announced for NAHA, ISSE and Beacon 2022

Due to the rising number of Covid cases, The Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the entire beauty industry, has made the difficult decision to postpone January events until the spring and summer months. 

NAHA, the most prestigious professional beauty competition and award show in North America, will be shifting to Sunday, April 3 and will remain at the Terrace Theater in Long Beach, CA.

Beacon, the elite student program, will also be shifting to April. It will now take place April 2-3 at the Long Beach Convention Center, where top students from across the nation will come together to learn critical skills to help successfully launch their careers in the beauty industry.

ISSE will also be shifting dates, moving to June 25-26 at the Long Beach Convention Center. ISSE 2022 will feature interactive education from the industry’s top hair, skin, nail, and makeup educators and influencers, unique experiences, along with new and innovative exhibitors.

“While moving dates is not ideal, we felt it was the safest way to move forward for all in attendance,” says Nina Daily, Executive Director of the Professional Beauty Association.

“Protocols will be in place for the new event dates to ensure the continued safety of attendees and exhibitors.”

Previously purchased events tickets will simply transfer to the new dates, or contact isse@csreg.zohodesk.com for refunds and ISSE@probeauty.org for questions. New hotel reservation links will be available in the upcoming weeks for all events.

Out Now: BarberEVO North America Issue 22 – December 2021

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by the renowned Nieves Almaraz, who is front and center of this action-packed 104-page, beautifully presented issue.

Nieves charts his journey through 2021 and talks about the amazing ride the Wahl Disruptour has been as it traveled all over the country, as well as opening his own barber school in Chicago, the How to Fade Hair Barber School, this barber is committed to passing on his knowledge to the next generation of barbers and we are delighted to be able to share his story.

We also have a review of the recent Barbercon LA event. What a blast it was! The EVO team made an appearance, and we were buzzing with the energy and the joy that the event brought to so many showgoers. Read all about it on pages 36-37 of this issue.

ALSO IN THIS ISSUE:

Trends

New year, new you! Moving into 2022 and it’s time to look ahead to see what trends are coming our way. We speak to the biggest names in the industry to find out what they predict for 2022, the styles (the mullet is back, baby!), the techniques, the brands and the color services they are already working with, and how barbers are trend setters in their own right.

Color

Speaking of trends, color is one that is quickly becoming a staple in the barbershop chair. @PapiBlendzz talks to us about his urban color work and how even before it was trending, he was all over coloring his clients with his distinctive creations. @Los Cut It also shows us his latest color work, these guys know how to rock those vidid colors, and we also have a step by step by @CJDaBarber.

Haircare / Aftercare

It’s what this business is all about, haircare. The aftercare is the expert advice that your clients expect to get from you. We speak to Gabriel Quinones, @GQfromgqcuts who works with Johnny B products. He has an incredible knowledge of the products he uses and knows exactly how to cocktail the range to suits his clients perfectly. We also speak to Boardroom Salon for Men about the advice they offer their clients on haircare and aftercare and how the male grooming side of the industry is on the up.

Advice

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson is talking about the reality of being an educator and not just a demonstrator and why it matters. Also we have advice from Ivan Zoot on holiday retail and Joe Agnello walks us through how to schedule your barbershop efficiently for the holiday rush. While Whitney Ver Meer gives advice on how to work the crossover, between male and female clients and the importance of have a fully rounded skillset to be able to cut anyone who walks through your door.

We hope you enjoy this issue! You can order your print copy here

Andis® Company Releases the reSURGE™ a New Dual, Independent Gold Titanium Foil Shaver

BARBERS AND STYLISTS CAN SHAVE, SHAPE AND TRIM ON WET OR DRY SKIN FOR THE SMOOTHEST FINISH

STURTEVANT, WI (November 2021) – Andis® Company, a leading manufacturer of barbering and grooming tools, has released the reSURGE Shaver with new dual, independent gold titanium, hypoallergenic foils to combat irritation. This premium tool features an integrated long hair trimmer that reduces the amount of pre-trimming needed before shaving.With a sleek black and gold design, the innovative shaver has an easy pivot head that adjusts to hug the contours of the face, head and neck. It’s extremely powerful, high-speed motor delivers 9,900 strokes per minute to glide through wet or dry hair—eliminating the need for a straight razor.

reSURGE Shaver™

“The reSURGE Shaver lets barbers and stylists do it all,” said Angie Perino, Andis Global Education Manager. “With a state-of-the-art design, wet/dry capability, integrated long hair trimmer and hypoallergenic dual gold titanium foils, this shaver packs all the punches. We are excited to get the reSURGE Shaver in the hands of barbers and stylists everywhere to empower them to create their way.”

The reSURGE shaver is the first to feature the company’s new logo and packaging and has a premium, sealed electronic on/off switch. Lithium-ion power delivers a 60-minute run time on a single charge. The shaver’s smart LED design features a 3-bar battery status indicator with a red low-level warning. A travel lock prevents accidental battery discharge. For nearly 100 years, Andis Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. Andis offers free online educational resources at master-barbershchool.com, allowing everyone from expert barbers to beginners to learn new tips and techniques behind the chair.

You can purchase the new reSURGE Shaver directly at andis.com as well as from authorized Andis dealers.

Retailers and distributors interested in carrying the reSURGE Shaver, or any other products from Andis Company, can find more information at andis.com or call 800-558-9441.

MSRP: $200.00

At Risk Cleveland Students Receive Full Scholarships Through Wahl Professional’s Innovative Fade It Forward™ Program

November 23, 2021 (Cleveland, OH) – On November 8th, eight Cleveland students received life-changing news when they were awarded full scholarships to local barber schools, thanks to Wahl Clipper Corporation’s Professional division and its innovative Fade It Forward™ program.

“It’s like my dream just came true. I was just so surprised, I almost cried,” said D’Niyae Morris, one of the Fade It Forward scholarship recipients. “It reminds you there’s still good people out here in the world.”

Students will receive mentoring from industry professionals while attending classes at The Keratin Barber College or Allstate Hairstyling and Barber College in Cleveland. The goal of the mentorships is to reinforce the hard work and dedication needed to achieve success in this competitive industry.

Garland “G Whiz” Fox was at the Urban League of Greater Cleveland to personally welcome the shocked recipients into the Wahl family. As a former homeless vet whose life was transformed by his barbering career, this ceremony was incredibly personal for him.

“I can’t think of a more deserving group,” says Fox. “Each student is a story of perseverance. They show up every day, not only for themselves but to improve the lives of their families and community.”

The recipients of the eight scholarships from the Sterling, IL-based clipper manufacturer are: Dominic DeLaRosa, KeVonte Sumlin, D’Niyae Morris, Chad Medley, Jr., (Jason) Jalen Dennis, Faith White, Brandon Thomas and Brooklyn Hatchette.

“I have no doubt these youth will make their families extremely proud,” said Lance Wahl, Global Vice President of Professional Products, Wahl Clipper Corporation. “We can’t wait to see how they progress and grow in their careers.”

This is the third city where the program has made its mark, making its debut in Chicago in 2018 and expanding to St. Louis last year. And Wahl Professional hopes to Fade It Forward to more youth in another community soon.

“Everything about this program is heartfelt. We are a family. Wahl is a family-owned company. And we are about community,” said Fox.

To get involved or learn more about the Fade It Forward program, visit http://www.wahlpro.com/fadeitforward.

Wahl Professional Introduces New Field Sales Team

In-depth, in-person education will serve as a catalyst for client success.

November 11, 2021 (Sterling, IL) – The beauty industry sales process has changed due to e-commerce, the “Amazon effect” and fewer distributors.

Wahl Professional is making things personal again with the creation of their Field Sales Team.

“We determined the best strategy for our business was to get closer to our distribution customers and Professional Barbers & Stylists with our own Territory Managers, who are focused on our brand and developing relationships with our customers,” says Anne Marie Kollias, US Director of Sales and Marketing for Wahl Professional.

The seven Territory Managers will be led by Andrew Papoccia, a native of Sterling, Illinois, the birthplace of the Wahl Clipper Corporation. Their mission is to provide barbers, stylists, and Distribution Managers with the education they need to make informed purchasing decisions.

“Our customers are a direct extension of Wahl, and we want them to be informed accordingly,” says Papoccia. “Our Wahl sales team gives our customers direct and immediate access to help best support their needs to be successful in today’s marketplace.”

Andrew served as the National Sales Manager for Wahl Italy before accepting his new role. His in-depth knowledge of the Wahl line of products made him a natural choice. So did his understanding of what the Wahl brand stands for: Professional passion, family ties, and quality tools for exceptional looks. When building his team, he made sure this same familiarity was front and center.

“Our Territory Managers first needed to connect with the values and culture of Wahl Clipper Corp,” he says. “The team has all adopted the Wahl culture into their daily lives and carried that through to our customers.”

Educating Through Collaborating

Territory Managers meet at least monthly to discuss recent industry trends. They also talk about the types of questions prospects are asking to ensure they’re even better prepared for every client interaction.

As Thomas Crumpton, Territory Manager for the Southeastern US region states, “Proper planning prevents poor performance.”

The sales process might vary slightly based on the end consumer, such as a barber shop or distributor. But Territory Managers make it a point to discuss more than Wahl product benefits. It’s common for their agendas to include improvements available for the customer business model, such as additional resources for marketing or growing client sales.

The team is already seeing success with visits to salons, barber shops and distribution centers, despite the lingering obstacles of Covid.

“The feedback has been extremely positive,” says Kollias. “Our distributors feel better connected to our brand and the direct feedback from distributors and industry professionals allows us to better respond to their needs.”

Meet the Team

Each Territory Manager is responsible for a different region and brings relevant business-building experience.

Nathan Bittner (@nathanbittner5), started with Wahl in the manufacturing division and has a deep understanding of company culture. He covers the Upper Midwest Region:

  • Illinois
  • Indiana
  • Iowa
  • Michigan
  • Minnesota
  • Missouri
  • Ohio
  • Wisconsin

George Cole managed two salons before working with household brands like L’Oreal and Proctor & Gamble. He is responsible for the Mid-Atlantic region of:

  • Delaware
  • Kentucky
  • Maryland
  • New Jersey
  • West Virginia
  • Virginia

Thomas Crumpton has been selling Wahl products since 2011, when he was President of Southeast Rep Services, an organization that services beauty distributors. His Southeast territory includes:

  • Florida
  • Georgia
  • North Carolina
  • South Carolina
  • Tennessee

Ron Kantor covers the Northeast. He comes from the athletic apparel industry where he led his sales team to the largest growth in a decade while managing 10 national strategic customers and more than $20 million in annual revenue. His eight states include:

  • Connecticut
  • Maine
  • Massachusetts
  • New Hampshire
  • New York
  • Pennsylvania
  • Rhode Island
  • Vermont

Kevin Podolak is responsible for the Southwest US, including Arizona, California and New Mexico. Prior to joining Wahl, he was a Business Development Representative for the online giant Groupon.

Janise Robinson is a licensed cosmetologist, educator and school director. She is responsible for the Northwest region which covers:

  • Alaska
  • Colorado
  • Hawaii
  • Idaho
  • Minnesota
  • Nebraska
  • Nevada
  • Northern California
  • North Dakota
  • Oregon
  • South Dakota
  • Washington
  • Wyoming
  • Utah

Raul Saavedra has been in sales for more than 16 years, the last four with Wahl. He brings fresh ideas and multi-lingual fluency to the Southern region, including Mexico and South Texas. Those who are interested in getting one-on-one, personalized attention are encouraged to call 800-767-9245 to reach their regional representative. To become a distributor of Wahl Professional products, fill out this form

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

INSTAGRAM: @WAHLPRO
TWITTER: @WAHLPROF
FACEBOOK: @WAHLPRO         
WEBSITE: WAHLPRO.COM

Another Legendary Tool in the Making: Wahl Professional Launches the 5 Star Cordless Legend Clipper

Made for those who want to level-up their fading game.

November 16, 2021 (Sterling, IL) – Raising the bar in the ongoing cordless revolution, Wahl Professional is thrilled to announce the release of their latest tool: the 5 Star Cordless Legend.

Improving on the performance of the corded version of the industry favorite, the 5 Star Cordless Legend is the ultimate Fading Clipper. The uniquely designed blade slide coupled with a deep tooth Wedge® blade allows for a wider range in cut lengths which helps create seamless, blended fades. Crunch Blade Technology™ makes a crisp, crunch sound when cutting to help barbers and stylists know when their fade has been perfected.

Also included are eight patented premium cutting guides with metal clips to round out the enhanced cutting experience.

Interested barbers and stylists can purchase at Wahlpro.com for $149.

“We’re answering an industry need with this,” says International Wahl Educator John Carlo Ramos(@johncarlo_newyork).

BETTER BLADES MAKE BETTER BARBERS

Taking center stage is a special blade that gives barbers and stylists the ability to create a wider range in cut lengths, which helps create seamless blended fades.

“For me, it’s the blade slide and the upgraded metal taper lever,” says International Wahl Educator Garland “G-Whiz” Fox (@thisisgwhizwahlclippers). “This is ideal for soft-line fading and clipper-over-comb. I think cosmetologists will really enjoy using this.”

This innovation should be a go-to for hot looks from Euro cuts to modern bob-lengths and cropped styles.

The 5 Star Cordless Legend is the only clipper on the market to feature the Wedge®blade. Engineered for superior cutting and performance, its deeper, longer teeth work perfectly on thick and textured hair for smooth bulk removal.

POWERING THROUGH

Users will notice two more must-have features: A powerful motor and an even more powerful battery.

The 5 Star Cordless Legend won’t get bogged down in wet or dry hair. It features 100 minutes of runtime between charges and it works corded as well – plug it in and keep on cutting. A smart LED flashes when the battery is low so barbers always know its charge level.

“We knocked it out of the park with this one,” says Fox.

And true to Wahl’s commitment to quality, the Cordless Legend is built to provide years of use.

“This is a premium tool. It can last a lifetime with proper maintenance,” says Ramos.

THE PERFECT PAIRINGS

While the 5 Star Cordless Legend can reduce the number of needed tools, it works best in tandem with a select few to elevate the end look.

“I like using this with the Detailer Li and its high-precision T-Blade. It works well for really detail-oriented designs,” says Ramos.

To round out their growing line of cordless products, Wahl also offers a Cordless Clipper Charge Stand, sold separately.

“It’s a godsend,” says Fox. “You never have to worry about how long your battery will last. Your station is cleaner. And the Cordless Legend just looks good sitting there.”

The 5 Star Cordless Legend is now available for purchase at WahlPro.com. For the latest details about its launch, follow Wahl Professional on Instagram (@wahlpro).