Phorest Salon Software has announced the launch of its new Referrals Feature, designed to help salons and barbershops build a strong, loyal customer base through personalised referral programmes.

This innovative new feature allows salon owners to create reward-based referral programmes directly within the Phorest system. Salons can offer vouchers to clients who refer friends or family, as well as to the referred individuals, encouraging them to make their first booking.

Luke Doolin, Country Manager of Phorest UK & Ireland, believes that the new Referrals Feature will revolutionise the way salons approach customer acquisition. He told us: “Referral marketing has always been one of the most powerful ways to grow a business, but many salons haven’t had the tools to effectively implement it.

“With our new Referrals Feature, salons can easily set up and manage these programmes, helping them drive new business and build a more engaged client base. Importantly, during the beta phase of this new feature, our salons gained an average of 18 new clients using Phorest Referrals with 48% returning for additional services.”

Key Benefits of Phorest’s Referrals Feature:

1. Reward Structure – Salons can create custom voucher rewards for both the referrer and the referred clients, making it easier to incentivise customers to recommend the business to friends and family.
2. Easy Integration – Once a referral is made, the new client’s profile is automatically created in Phorest’s system, which also tags them as a referral for tracking and reporting purposes.
3. Marketing Campaigns – Phorest allows salons to promote their referral programmes through email and SMS marketing, generating unique referral links for clients to share.
4. Proven Results – With a conversion rate of 79.8%, most referrals lead to booked appointments. This feature brings a significant revenue boost by turning new customers into loyal clients who already have a positive association with the salon.

According to Phorest’s recent survey of 133 UK salons, 70% of salons do not have a referral programme in place, but two-thirds of those expressed a desire to implement one. With Phorest’s Referrals Feature, this gap can now be bridged with ease.

Jimmy Sharpe, Manager of Jakata, Warrington, UK, said: “As a salon owner, finding new clients has always been a challenge. The new Referrals Feature from Phorest has been a game changer. My loyal clients love being able to refer their friends and earn rewards, and I’ve seen a noticeable boost in new and returning clients since launching the campaign.” 

Luke added: “The beauty of this new feature is that it simplifies a process that can often feel daunting for salon owners. Referral programmes can now be set up and maintained effortlessly, allowing salons to focus on delivering exceptional services while we handle the rest.”

Phorest is committed to helping salons thrive in the modern business landscape through innovative technology solutions. With the new Referrals Feature, salons can now grow their client base faster and more efficiently, while delivering a rewarding experience for both loyal clients and new customers.

Brandyn Murphy’s passion for barbering began with a desire to master the craft and create a lasting impact on his clients. Based at Lovetts Barbershop in Dundee, Scotland, Brandyn has built a solid reputation as a skilled barber, since starting his career in 2019. As a dedicated educator with the Great British Barber Bash team, he travels across the UK and Europe, helping barbers of all skill levels hone their craft and grow in confidence.

Every day, Brandyn works with a diverse range of clients, offering tailored services that reflect his meticulous approach to styling. “There’s something deeply rewarding about helping someone feel good about themselves, and that starts with a great haircut,” Brandyn says. “For me, using the right products to finish the look is just as important as the cut itself.”

In addition to his work behind the chair, Brandyn has a passion
for education. He delivers live demos, seminars, and college
sessions, believing that there’s always something new to learn in barbering, no matter how long you’ve been cutting hair. “Teaching and sharing knowledge with others help me grow as much as it helps my students. Whether it’s cutting techniques or product use, it’s about elevating the craft together,” he explains.

For Brandyn, OSMO has been a constant in his barbering journey. He recalls first using their products when he began cutting professionally. “I remember my first tub of Matt Clay Extreme,” he says. “From then on, OSMO has never let me down. It’s been my go-to brand both in the shop and on stage. Their products always bring my creations to life.”

Brandyn’s role as an OSMO ambassador is a natural fit. “Being asked to represent a brand I’ve trusted for so long is an absolute honour. I’m excited to share how these products help me achieve the styles I create, whether I’m in the shop or presenting on stage. OSMO has been a game-changer for me,” he adds.

As an OSMO ambassador, Brandyn is eager to showcase the versatility of the brand’s product line. His favourites include Matt Clay Extreme, Clay Wax, Power Powder, and Curl Fluid, all of which play a key role in the diverse looks he creates for his clients. He’s also passionate about using his platform to inspire and educate fellow barbers, empowering them to enhance their skills and product knowledge.

“Brandyn’s dedication to his craft and his approach to education align perfectly with our values at OSMO,” says OSMO Senior Brand Manager, Sinéad McLaughlin. “We’re excited to have him as part of the OSMO family and look forward to seeing the incredible work he’ll continue to share with the barbering community.”

www.osmo.uk.com
Instagram: @osmouk_official / @osmoikon / @brandynmurphyhair

After two years of incredible European adventures, BarbersRide is roaring back to the UK for its ninth consecutive year – and it’s gearing up to be the biggest and most meaningful ride yet.

BarbersRide isn’t your average charity fundraiser. It’s a high-octane, feel-good motorcycling road trip powered by passion, purpose, and petrol, all in support of the life-changing work of Make-A-Wish UK. Since its inception in 2017, the annual event has raised an impressive £183,000 for children’s charities. In 2025, the goal is to add at least £30,000 more to that total, helping grant wishes for children with critical illnesses across the UK.

Back on British Roads

Following unforgettable routes through Ireland, the Netherlands and Germany, 2025 sees BarbersRide return to its roots – cruising the winding rural roads of England. This year’s ride is more than a scenic tour; it’s a celebration of community. Riders will visit past Main Sponsors along the way to personally thank them for their unwavering support, delivering commemorative plaques in appreciation.

From 2nd–7th August, a crew of barbers and bikers will ride from Lind Harley-Davidson in Newmarket to The Master’s Barber Shop in Southport, stopping at key barbershop hosts along the way for evening events full of fundraising, fellowship, and fun.

The 2025 Route & Hosts

• 2nd August (1pm): Lind Harley-Davidson, Newmarket
• 3rd August: Captain Fawcett, King’s Lynn
• 4th August: Waterman & Webb, Faversham
• 5th August: Iron Born Barbers, Southampton
• 6th August: Old Red Barbers, Sandy
• 7th August: The Master’s Barber Shop, Southport

Each night brings the riders and the barbering community together to celebrate, fundraise, and reflect on the mission – to make dreams come true for children in need.

More Than Just Miles

BarbersRide began in 2017 as an idea among friends who shared a love of motorbikes and barbering. Since then, it has become a movement. Every mile ridden and pound raised helps Make-A-Wish grant life-changing experiences to children and families facing unthinkable challenges.

As Captain Fawcett founder Richie Finney MBE – a BarbersRide co-founder and sponsor – puts it:

“It is a true pleasure to be part of bringing barbers and bikers together on these extraordinary annual journeys of camaraderie, mayhem and just fantastic goodwill… We simply couldn’t do this without the incredible support of our sponsors and the phenomenal generosity of the barbering community. Onwards!”

Join the Ride

Barbers and motorbike enthusiasts alike are invited to get involved. Whether you’re a barbershop interested in hosting, a brand keen to sponsor, or a rider looking for the adventure of a lifetime, the BarbersRide team wants to hear from you.

Visit barbersride.com/contact to get in touch.

Supported by Industry Giants

BarbersRide 2025 is proudly backed by an all-star roster of supporters, including:

Main Sponsors:

• Captain Fawcett
• Barbicide®
• Reuzel

Associate Sponsors:

• American Crew
• Denman Pro
• Uppercut Deluxe

Media Partner:

• BarberEVO

Ride for a Cause

Make-A-Wish UK CEO Jason Suckley summed it up best:

“The joy of childhood can be suddenly interrupted by serious illness. BarbersRide’s support brings light and hope when it’s needed most. Every pound raised helps us bring joy to children and families when they need it most.”

Ready to Roll

Whether you’re in it for the whole ride or just want to join for a leg of the journey, BarbersRide 2025 is your chance to make memories, make friends, and make a difference – all from the seat of a roaring machine.

Cost per rider for the full trip is £180, and day riders are also welcome.

There’s still time to join the ride of a lifetime. Sign up. Show up. And help grant wishes, one mile at a time.

You’ve built your business with skill, hustle, and a solid set of clippers. The fades are sharp, and the clientele is loyal, but is your barbershop fully protected? When it comes to running a grooming business, general liability insurance and barbershop liability insurance aren’t luxuries—they’re necessities. From accidental injuries to property damage and service-related claims, insurance helps keep your business standing when the unexpected hits. In this guide, discover why barbers need insurance and where to begin when choosing one. 

Introduction to Barber Insurance Coverage 

Barber insurance coverage is a specialized form of professional liability insurance designed to shield barbers and beauty professionals from financial setbacks due to accidents, injuries, or property damage. Imagine the peace of mind knowing that if an unexpected claim or lawsuit arises, you’re protected. This coverage is not just a safety net; it’s a crucial part of running a successful barber business. With barber insurance coverage, you can focus on perfecting your craft without needing to worry about financial repercussions from potential mistakes or accidents.  

Why Barbers Need Coverage 

Every day in the shop brings opportunity along with risk. Think about it: 

• A client trips over a cord on the floor.  

• A reaction to beard oil leads to a skin complaint. 

• A fire damages your tools and forces you to close for a week. 

Without barbershop insurance, even a minor incident could cost thousands. For example, a simple slip and fall could result in significant medical bills that you would be responsible for without proper coverage. Or worse, it could shut down your barbershop entirely. Barbershop liability insurance is designed to protect you from these exact situations. 

What is Barbershop Liability Insurance? 

Barbershop liability insurance helps cover the costs of injuries or damages that happen in your shop or because of your services. This type of insurance to helps cover: 

• Slip and fall injuries  

• Damage to client property (clothing, accessories, etc.) 

• Claims related to allergic reactions or chemical burns 

• Legal fees if someone sues your business 

How Much Does Barber Insurance Cost? 

Barber insurance costs can vary, but finding the right coverage doesn’t need to break the bank. Based on the policy type, coverage limits, and years of experience, pricing needs to be custom to your needs. Many insurance plans even offer discounts available for students or those who need to sign up for annual plans. 

To get the best value, it’s important to compare quotes and coverage options from different providers. Whether you’re running a busy barbershop or working solo, understanding what impacts the cost of barber insurance helps you choose a policy that fits both your budget and your business needs. 

Other Insurance Types Barbers Should Consider 

While liability insurance is the foundation, a complete coverage plan includes: 

Professional Liability Insurance 

Also known as errors and omissions insurance, professional liability coverage protects you if a client claims your services caused harm. This could include a skin reaction from a hot towel treatment or a lineup that didn’t go as planned. This type of barber insurance is needed for defending against lawsuits related to professional mistakes, negligence, or unsatisfactory results. If you offer specialized grooming services, professional liability insurance provides peace of mind and legal protection so you can focus on your craft. 

Commercial Property Insurance 

Your tools, chairs, mirrors, and products are your business lifeline, and commercial property insurance is essential for covering them from fire, theft, vandalism, and other damages. 

Business Interruption Insurance 

If you can’t operate due to a covered event (like a flood or power outage), this coverage can replace lost income and help cover rent and utilities if needed.   

Workers Compensation 

If you employ a team, this is legally required in many states. It covers job-related injuries for staff may experience.  

Customizing Your Barber Insurance Policy 

No two barbershops are exactly alike, which is why customizable barber insurance is a must. Many providers let you tailor your policy with optional add-ons like cyber liability or tools and supplies coverage. Choosing the right coverage ensures you’re protected where it matters most—without paying for extras you don’t need. 

Some insurers also offer flexible payment plans, instant proof of insurance, and same-day coverage, so you can get protected quickly and easily. Customizing your barbershop insurance means your policy evolves with your business, giving you the confidence to keep growing. 

Real Scenarios, Real Costs 

Not sure if you need barbershop insurance? Here’s what can go wrong: 

• A pipe bursts overnight, destroying your inventory and flooring. 

• A customer claims a razor nick caused an infection. 

• Someone breaks in and steals $5,000 worth of clippers, trimmers, and grooming tools.  

Barbershop liability insurance could mean the difference between a minor hiccup and a major financial disaster.  

How to Pick the Right Policy 

Insurance isn’t one-size-fits-all. Here’s how to find coverage that fits your needs: 

• Choose industry-specific providers. Go with insurers who understand the barbering business.  

• Bundle your policies. You can often combine liability, property, and professional coverage to save money. 

• Be honest about your services. If you offer extras like razor shaves, hair coloring, or fade designs, make sure they’re covered.  

How to Apply for Barber Insurance 

Getting insured as a barber is easier than ever. Most insurance providers offer a quick online application or a phone option if you need to speak with someone directly. You’ll typically be asked for a few key details about your business, like annual revenue, number of employees, the services you offer, and your professional background. Once submitted, you can often receive a free quote and secure coverage in just minutes. By applying for coverage, you’re taking an important step to protect your business from unexpected risks so you can stay focused on your clients and craft. 

Don’t Wait for Something to Go Wrong, Get Insured Today 

You’ve worked too hard building your name and sharpening your craft. Now it’s time to protect it. Barbershop liability insurance doesn’t just protect your year—it protects your reputation, your livelihood, and your peace of mind. Whether you’re cutting fades in a busy shop or running a solo studio, coverage is the backup every pro needs.  

Visit VagaroPro to learn more actionable insights on protecting and growing your barber business.   

The National Hair & Beauty Federation (NHBF) is pleased to welcome new guidance from HM Revenue and Customs (HMRC), created to help people in our sector understand whether they’re classed as employed or self-employed for tax purposes. 

The guidance is especially useful for those working under the popular ‘rent a chair’ model — where professionals pay a fee or a percentage of their earnings to use a chair or space in a salon, barbershop or clinic. 

Put together with input from the NHBF and other sector groups, the guidance includes practical, easy-to-follow information about common working setups, along with real-life examples. It also explains how to use HMRC’s Check Employment Status for Tax (CEST) tool to figure out someone’s tax status — whether that’s as an employee or a self-employed business owner. 

There’s also a short video included, which clears up some of the confusion around employment status, tax responsibilities, VAT registration, and why having written agreements in place when renting a chair or space is so important. 

Caroline Larissey, Chief Executive of the NHBF, said: 

“We’re delighted to have collaborated with HMRC, along with NHBF members, on this important guidance for employment status in our sector. This partnership represents a step forward in providing the sector with clearer, more accessible information on tax obligations. 

The new resources, will be valuable for salon, barbershop and clinic business owners, and professionals across our diverse sector. As with any guidance, there are naturally opportunities for continued refinement to reflect the full breadth of business models in our sector, particularly VAT exemptions for some beauty/ wellbeing treatments. 

The NHBF will be actively signposting members to these helpful new resources alongside our own established guidance for hair and beauty business owners and chair/space/room renters. We look forward to our continued work with HMRC to ensure everyone in our vibrant and evolving sector has the tools they need to confidently navigate their tax responsibilities.” 

Kelvin Shorte, Deputy Director, Taskforces & Specialist Compliance at HMRC, added: 

“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right. This new guidance responds directly to requests from the industry for clearer, sector-specific information. 

Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.” 

The NHBF will continue working with HMRC to make sure the guidance reflects the reality of how our industry works and supports everyone in meeting their responsibilities with confidence. 

For more information on how to join the NHBF visit www.nhbf.co.uk 

@nhbfsocial 

The National Hair & Beauty Federation (NHBF) is pleased to welcome new guidance from HM Revenue and Customs (HMRC), created to help people in our sector understand whether they’re classed as employed or self-employed for tax purposes. 

The guidance is especially useful for those working under the popular ‘rent a chair’ model — where professionals pay a fee or a percentage of their earnings to use a chair or space in a salon, barbershop or clinic. 

Put together with input from the NHBF and other sector groups, the guidance includes practical, easy-to-follow information about common working setups, along with real-life examples. It also explains how to use HMRC’s Check Employment Status for Tax (CEST) tool to figure out someone’s tax status — whether that’s as an employee or a self-employed business owner. 

There’s also a short video included, which clears up some of the confusion around employment status, tax responsibilities, VAT registration, and why having written agreements in place when renting a chair or space is so important. 

Caroline Larissey, Chief Executive of the NHBF, said: 

“We’re delighted to have collaborated with HMRC, along with NHBF members, on this important guidance for employment status in our sector. This partnership represents a step forward in providing the sector with clearer, more accessible information on tax obligations. 

The new resources, will be valuable for salon, barbershop and clinic business owners, and professionals across our diverse sector. As with any guidance, there are naturally opportunities for continued refinement to reflect the full breadth of business models in our sector, particularly VAT exemptions for some beauty/ wellbeing treatments. 

The NHBF will be actively signposting members to these helpful new resources alongside our own established guidance for hair and beauty business owners and chair/space/room renters. We look forward to our continued work with HMRC to ensure everyone in our vibrant and evolving sector has the tools they need to confidently navigate their tax responsibilities.” 

Kelvin Shorte, Deputy Director, Taskforces & Specialist Compliance at HMRC, added: 

“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right. This new guidance responds directly to requests from the industry for clearer, sector-specific information. 

Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.” 

The NHBF will continue working with HMRC to make sure the guidance reflects the reality of how our industry works and supports everyone in meeting their responsibilities with confidence. 

For more information on how to join the NHBF visit www.nhbf.co.uk 

@nhbfsocial 

As the barbering industry faces a wave of public and media scrutiny, Richard Marshall, Founder of Pall Mall Barbers and a trusted voice in government,is taking bold steps to shift the narrative.

Drawing on his personal journey from a humble apprenticeship to running one of the most respected barbering brands in the world, Marshall is using his influence to elevate the status and recognition of barbers, and hairdressers and beauty across the UK.

A member of the government’s Small Business Growth forum covering 5.6 million SMEs in the UK and a regular contributor to high-level advisory panels, Richard works with business ministers, lords and heads of policy on multiple areas of government and business.

He has presented at a Department of Trade & Business conference to 11,000 departmentemployees in 100 countries putting British barbering and hair on the map at highest levels of government, whilst sittingnext to the CEO of Microsoft. Marshall is also a board member of the National Hair & Beauty Federation (NHBF) and currently standing in their election to become the organisation’s next president.

Marshall believes now is a critical moment for the hairand barbering sector to reclaim its value and future. “The NHBF is respected for its accurate data reporting and, importantly, has a seat at the top government tables,” said Marshall. “Together, we have the potential to make real, lasting change in how all our industry is perceived, protected, and supported –from funding and regulation to education and mental health recognition. Having worked with HRH Prince William on mental health projects gives me a prime position to lead from the front.”

He continues, “I’ve seen people informing government about the sector who, quite bluntly, don’t know what they’re talking about. That’s why I’m working with the NHBF to host a series of barber-specific round tables –to gather real insight from those on the ground and feed that directly into government.”

From sweeping the floor and making the tea the age of 12 in barber shop in Bedford to award-winning international business with locations in London and New York, and working in 10 Downing Street, to advise various prime ministers’ special advisers from his real life business experiences.

Marshall’s story is a testament to what’s possible in the sector. Today, he’s using that platform to open doors for the next generation of talent and ensure hair professionals are recognised as the highly skilled, entrepreneurial professionals they are.In recent months, he has been meeting with senior decision-makers to push for greater industry recognition, support for local barbershops, and clearer progression routes for young professionals.

His message is simple but powerful: barbers matter –to the economy, to local communities, and to the wellbeing of the nation.

With his candidacy for NHBF President, Marshall is doubling down on his commitment to drive progress at the highest levels. His vision is clear: to create an industry that is not only respected, but celebrated.

NHBF Members can vote for Richard via the NHBF website.

@pallmallbarbers

Cal Newsome, last year’s top NHBF Influencer, award-winning barber, and member of the Wahl Artistic Team, has been announced as the host for this year’s NHBF Top 50 Hair Influencers. This event, which features the industry’s only independently compiled influencer list, will take place from 5 to 6 PM on Sunday, June 22, at HairCon, held at O2 Victoria Warehouse in Manchester.

As the owner of Bull & Co Barber Club in Shropshire, Cal will join the NHBF team on the Social Stage at HairCon to announce the top 50 hair and barbering influencers. These recipients are chosen based on independently judged results powered by algorithms.

Attendees at HairCon will be the first to witness the official reveal, making this a must-attend event for both industry professionals and fans.

NHBF Chief Executive, Caroline Larissey, said: “We’re delighted to have Cal Newsome hosting this year’s Top 50 Hair Influencer reveal. As last year’s winner and a respected voice in the industry, Cal brings genuine insight and credibility to the event. His passion for barbering and commitment to raising industry standards make him the perfect person to lead the celebration.”

This year’s host Cal Newsome added: “I’m proud to be hosting this year’s NHBF Top 50 Hair Influencer reveal. Being recognised last year was a big moment for me, and it’s great to now be part of highlighting others who are pushing the industry forward. There’s so much talent out there, and this event is a great way to give it the recognition it deserves.”

Join Caroline, Cal and a host of your favourite industry influencers live at HairCon on Sunday 22^nd June at 5.10pm on the social stage as the list is revealed – who will take the top spot this year? 

Level up your craft. The new Phenom Clipper and Trimmer from Andis aren’t just tools— they’re your next power move. Designed for barbers and stylists who don’t settle, the Phenom Series brings next-gen tech and custom styling into the palm of your hand.

Power You Can Feel

The Phenom Clipper delivers blazing speed with a 7,000 SPM brushless motor, while the Trimmer hits 7,200 SPM for crisp lines and clean details. That brushless motor? It’s a beast—quieter, cooler, and built to last 12x longer than brushed motors. More torque. No drag. Zero power dips. Just smooth, relentless cutting through every hair type.

All-Day Energy

Run the shop, hit the road, or knock out back-to-back appointments—2.5 hours of cordless power on the clipper, up to 4 hours on the trimmer. Charge up with a USB-C cable or drop them on the dock. You’re always ready.

Blade Game, Next Level

The clipper comes locked in with an adjustable DLC Phaze Blade (0000–0A)—perfect for clean fades and bulk removal. The trimmer features a DLC Deep-Tooth T-blade for ultra-detailed work, crisp outlines, and that signature crunch barbers live for. DLC coating means cooler operation, longer life, and zero snag.

Customize Your Setup

Go gold or keep it stealth. With swappable all-metal housings and textured thumb rests, you can style your tools your way. The clipper even features a click or no-click lever— because control is everything.

Dense Hair Experts and creative agency Kiss Branding have won the prestigious Diamond Award for Best Visual Identity from the Lifestyle & Wellbeing Sector at the Transform Awards. The accolade recognises their bold and thoughtful approach to tackling the stigma surrounding hair loss through an empowering and authoritative brand identity.

The Transform Awards, which celebrate excellence in rebranding and brand development, praised Kiss Branding for creating a “simple yet impactful visual identity” that confidently stands out in a saturated market. The project not only elevated Dense’s market presence but also delivered tangible commercial success, increasing conversion rates from 0.4% to 2.3%.

Judges highlighted the modern and credible nature of the brand work, noting its careful balance between clinical-level personalisation and consumer accessibility. Kiss Branding’s deep understanding of Dense’s audience enabled them to challenge outdated perceptions and create a brand that speaks to real people with clarity and empathy.

Dense’s win places the Leeds-born brand among the most respected names in global branding. Other major winners at this year’s Transform Awards included LEGO, Aston Martin, ZSL, TikTok and TNT Sports — a peer group that underscores the scale and significance of Dense’s achievement.

Aasim Hashmi (ASH), Co-Founder at Dense, said: “For us, this isn’t really about awards — it’s about recognition that the work we’re doing matters. Hair loss is something that affects so many people, but the conversation around it has always been awkward or brushed off. We set out to change that. To move things on from banter and bravado to real, science-led solutions that actually helps people take control early, confidently, and without the stigma. This award tells us we’re on the right track — but we’re nowhere near done.”

Kiss Branding is an award-winning creative agency specialising in bold, insight-led brand identities. Poonam Saini, Creative Director at Kiss Branding, said: “The best brands don’t just sell products, they meet real needs and empower people to live their best lives. Dense is one of those brands. This award celebrates a true transformation, from strong strategy and compelling storytelling to bold, standout creative all coming together to shift perceptions and make a real difference in young men’s lives. I couldn’t be prouder of the Kiss team, the incredible Founders at Dense®, and everyone who has helped shape this work. This is what meaningful branding looks like.”