For over a century, Wahl Professional has stood as the pinnacle of excellence in barbering, styling and grooming tools, leading the industry with innovation and quality. Today, the brand proudly debuts its ‘Make it With Wahl‘ platform, celebrating the global evolution of the Wahl Professional brand to empower the next generation of future makers.  

“When my great-grandfather, Leo Wahl, invented the first electric clipper, he could hardly imagine the profound influence and impact that he would later have on the culture and craftsmanship of countless professionals who would go on to forge successful careers, build communities, and foster connections, all with a Wahl tool in hand,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. “Through education and the provision of high-quality products, our family-brand has remained steadfast in our commitment to empowering more professionals to realize their dreams. The possibilities are endless when you ‘Make it With Wahl’ and this is our open invitation to all professionals, at any stage of their career, to become part of the Wahl family.” 

The ‘Make it with Wahl‘ campaign is not just a launch; it’s the genesis of a broader platform, to showcase the fervor and connection shared between industry professionals and Wahl. Since its inception, Wahl Professional has become more than just a provider of exceptional products. The brand has played a pivotal role in cultivating a vibrant barbering community, empowered artists to achieve their dreams, and catalyzed transformation in countless lives, both in and beyond the barber chair. The introduction of ‘Make it with Wahl‘ underscores that with a Wahl tool, anything becomes achievable. 

At the core of Wahl Professional’s brand evolution lies a deep-seated belief in the power of connection in every haircut created. It is grounded in the understanding that hair isn’t just hair—it’s a conduit that links us to ourselves and the world around us. ‘Make it with Wahl’ is the brand’s commitment to ushering in another century of trusted excellence, equipping professionals with the tools to accomplish remarkable feats, shape culture, change lives, and foster meaningful careers. 

“Our brand evolution embodies humility, intentionality, and a deep understanding of people’s needs,” stated Garrett McGuire, Global Brand Director. “It ignites connections, fosters growth, fearlessly propels individuals forward, and fuels the future of professionals worldwide.” 

Wahl Professional invites all industry professionals to embark on this transformative journey—a journey defined by quality, passion, and the enduring bonds forged through Wahl.  

For more information on Wahl Professional and the ‘Make it With Wahl’ platform, please visit www.WahlPro.com.  

Set to take the male grooming world by storm, Uppercut Deluxe have released the brand-new product in their latest range, Control Cream.

With its barely-there hold, Control Cream is ideal for frizz control, curl control and everything in between. From straight to curly hair, this lightweight styling cream is designed to smooth down frizz or enhance curls in natural styles.

Control Cream adds a nice, light hold. To be used every day to give structure and shape, whilst controlling frizz. The all-rounder for guys who want that light enhancement and a healthy, natural finish.

If you don’t want to take our words for it, listen to the reviews from a selection of experts:

Steve Purcell | Uppercut Deluxe Founder: “I felt there was a hole in the men’s grooming market for guys who just want a lightweight styling cream. Something that gives the hair structure and shape without bogging it down. Not too much control, and not too little. Something that was just right.”

Tim Hutton | Hutto’s Barbershop, Australia: “Control Cream is great for the guys that want the no-fuss look while still maintaining an all-natural hold that carries them throughout the day.”

Queen Rockabilly | Tough Tiger Barbershop, Canada: “My clients who need volume LOVE this product! Helps the hair look fuller and thicker.”

Ben Boyer | Le Coupeur, France: “It’s the product my customers have been asking for, plugging a gap in the styling world.”

Asada Yoshiharu | Barbers Point, Japan: “It’s great for frizz reduction. Taking the edge off of unruly hair, yet an ideal curl enhancer to makes curls pop without weighing them down like traditional leave-in moisturisers.”

Jimmy Morrison | Jimmy’s Barbershop, Australia: “Control Cream is the Swiss Army Knife of styling. You need volume? It has it! You want texture? It’s for you! Feeling frizzy? Say no more. Need hold, yet want the look of no product in your hair then Control Cream is for you.”

Mike Conti | Pugsly’s Barbershop, USA: “It brings a new, refreshing approach to styling curls. Control Cream goes to the next level when you add some heat from the blow dryer. This simple action activates the formula and makes styling fun.”

Uppercut Deluxe Control Cream is available from uk.uppercutdeluxe.com, retailing at £15.

Denman Creative Holly Rudge takes BarberEVO readers through her process for moving clients throughout their hair journey.

As a professional stylist you are the very best person to guide your customers through their hair journey, so what’s the best way to keep them on track and out of a rut? Denman Creative and independent hair stylist Holly Rudge shares her experience and top tips.

Questions, questions, questions.

I start with an open question, always. ‘What can I do for you today?’ The responses are SO varied, but they always reveal their past hair story which allows me to start a new one. Just letting the client talk is so important. There’s usually a story about how they got in this position with their hair, perhaps they’ve had the same stylist for years who no longer listens or perhaps they are just struggling to find anyone who does what they want. I ask people to forget about any preconceptions they have and simply tell me what their dream hair would be. Then we work back from there until we find a style I’m confident we can achieve, and they will be able to maintain. 

Keep the journey moving but be gentle.

Often clients are tired of their style but have no idea what to do next. It’s my job to help them move through that journey. I ask them to start by making a Pinterest board or save photos of celebrities/people they know with hair they like. Usually, the client doesn’t realise that all of those styles will have a similar vibe…a fringe shape or layer pattern. 

I then go through various (sometimes extreme) options to gauge a response. Sometimes just having the conversation about options is enough as people want to know that you’ve thought about them and shared your ideas and opinions. I’m always suggesting new ways to switch up a hairstyle. Even if a client just wants a tidy up, I ask if there was anything they found annoying about the previous cut. People are more likely to feel confident about being potentially negative if you turn it into constructive conversation! If the response is a yes, then I’m ready with new ideas to help! I’ve had occasions where I’ve made suggestions in the consultation which have been rejected but after a nice relaxing shampoo where a person is left with their own thoughts they come back and request my suggestion after all. You just need to build that trust and not be too pushy. 

Counsel carefully…

If a customer asks for a drastic and dramatic change in their look. I try to establish what has brought on the need for change and how long a person has been planning to do it. You can tell a lot by the confidence someone has and the preparation before the appointment, if they’ve saved images and know their own hair or have had similar in the past then I’m happy to proceed. However, if I can sense any hesitancy, I dig a little deeper and perhaps try to convince a more softly, softly approach. 

…but don’t hold back.

Give your opinion! I’ve worked with stylists who are afraid to give their opinion for fear of getting blamed if the outcome isn’t well received. Be brave and trust yourself to give advice. As stylists we know what works and what doesn’t, so trust your knowledge!

Rory Antonio, a trailblazing force in the hairdressing industry, has proudly celebrated two successful years of his salon – Rory Antonio Hair & Beauty Lab. Since opening the doors in May 2022, the salon has established itself as a beacon of creativity and excellence, transforming the hair and beauty scene in the UK city of Wolverhampton.

Rory Antonio’s journey is a testament to passion, innovation, and dedication. Beginning his career at the renowned Royston Blythe salon, Rory honed his skills and showcased his artistic talent at photoshoots and catwalk shows. His desire for new challenges led him to Ashley Gamble, where he furthered his expertise and contributed significantly to the salon’s reputation for excellence.

In 2022, Rory’s entrepreneurial spirit propelled him to launch his own salon, Rory Antonio Hair & Beauty Lab. With a vision to create a distinctive brand, synonymous with creativity and exceptional service, Rory has dedicated himself to pushing the boundaries of hairdressing.

“I wanted to build more than just a salon; I wanted to create an experience and a brand that stands out for its innovation and quality,” said Rory. “Our mission is to offer our clients unparalleled service and creativity, making every visit to our salon a memorable one.”

Known for his expertise in full cut and colour services and his proficiency with hair extensions, Rory has curated a loyal clientele, who trust him for their transformative hair journeys. His commitment to excellence was recognised in 2023 when he made his debut in the British Hairdressing Awards, reaching the finals for Midlands Hairdresser of the Year with his first-ever entry.

Reflecting on his journey, Rory shared valuable insights from his entrepreneurial experience. He emphasises the importance of meticulous financial management, especially navigating government-backed schemes and understanding hidden costs. 

“Persistence and patience are key,” he noted, sharing lessons learned about the unforeseen expenses that come with running a business. Rory also highlights the significance of choosing reliable salon suppliers and understanding the client demographic when selecting products.

“It’s essential to balance financial benefits with the customer experience,” he advised, advocating for a thoughtful approach to retail and product selection.

Building a dream team is another aspect of Rory’s success. He emphasises the value of home-grown talent and creating a supportive and rewarding work environment.

“Finding good, reliable staff is challenging, but investing in your team and showing appreciation can make all the difference,” Rory explained.

As Rory Antonio Hair & Beauty Lab celebrates this significant milestone, Rory remains focused on the future. His goals include further establishing his salon as a community hub, continuing to educate the next generation of hairdressers, and expanding his creative endeavours through photoshoots and competitions.

Rory Antonio’s story is one of inspiration, hard work, and unwavering commitment to excellence. As he marks two years in business, the industry eagerly anticipates the continued impact of his contributions, expecting even greater achievements in the years to come.

Find out more about the hairdressing talent here.

V’s Barbershops, synonymous with the authentic barbershop experience since their establishment in 1999, are proud to announce the addition of prestigious UK grooming brand Captain Fawcett Ltd to their repertoire.

Captain Fawcett Ltd is a Manufacturer and Purveyor of a simply delectable range of ‘First Class Gentlemen’s Grooming Requisites’. The multi-award-winning product ranges are proudly ‘Made in the UK’ and favored by top-tier barbers and hair stylists throughout the world.

Founded by Jim Valenzuela (Mr V) in homage to cherished boyhood memories at Nick’s Barbershop, V’s Barbershops are acclaimed across the US for their time-honored sense of community and impeccable service.

Now, bolstering their mutual commitment to quality and tradition, V’s Barbershops introduce Captain Fawcett, renowned for heritage, craftsmanship and commitment to excellence. This partnership marks a significant milestone for both brands, as they continue to redefine the barbershop experience, fostering memorable moments for men and their sons across the nation.

Mr. V (Jim Valenzuela) said: “Partnering with Captain Fawcett to be their exclusive US retail launchpad is an exciting moment for V’s Barbershop. Their uncompromising quality, refined aesthetic, and elite reputation make them a standout in the men’s grooming space.

“This is something the American market hasn’t seen before, and we’re honored to be the ones to introduce it.”

Richie Finney, founder of Captain Fawcett, said: “I am absolutely delighted our brand has found its first American home with V’s Barbershop, marking what promises to be the beginning of an inspiring partnership.

“Mr V shares my own love for the cherished traditions of classic barbershops, places where time slows down, stories unfold and memories are not just made, but woven into the very fabric of our lives, honoring the timeless bonds uniting us across generations.”

Inspired by the many aromatic oils collected upon his voyages around the globe, Captain Fawcett offers a comprehensive range of contemporary male-specific products, infused with elegant fragrance and perfect for scent layering.

Masterminded at a magnificent Gentleman’s Emporium in King’s Lynn, Norfolk, UK, Captain Fawcett pays tribute to the ageless spirit of adventure which lives on in the hearts and minds of gentlemen everywhere.

Captain Fawcett is a key Brand Partner of The Fellowship for British Hairdressing’s ‘Project MEN’, providing products to global industry experts as they mentor the new generation of barbers and hairdressers at prestigious events throughout the year.

Iconic men’s grooming brand, American Crew, teamed up with top hairstylist, Kumi Craig to elevate movie star, Jamie Dornan’s MET Gala 2024 look. 

Whilst the MET Gala finished in the wee hours of Tuesday the 7^th of May, the fashion-forward looks that celebrities from across the globe delivered are still on our minds. Jamie Dornan, who played the infamous Mr Gray, is one of them. Teaming up with go-to stylist, Kumi Craig, who has also worked on stars, such as Sebastian Stan, Nicholas Cage and Pete Davidson, Jamie’s grooming stood out on the beige carpet. 

Kumi said: “For Jamie’s look, we wanted to keep it simple and effortless. I used a few of my go-to American Crew products to enhance and add texture to his curls and keep his beard soft, conditioned and ready for the red-carpet night ahead.” 

American Crew was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man.

Kumi used American Crew products to create his look and BarberEVO has the exclusive details from the artist herself…

Jamie’s Look Breakdown

• “On towel-dried hair, I began by spraying American Crew® Prep and Prime Tonicall over to prepare the hair for styling and for increased control and manageability.”

• “I then applied American Crew® Fiber Cream evenly throughout his hair to enhance his curls, provide a natural shine, and create flexibility with control for an effortless look.”

• “After styling his hair, I apply a small amount of American Crew® 2-in-1 Skin Moisturizer and Beard Conditioner to his beard to moisturize the skin beneath and condition the beard.”

•  “Last, I apply American Crew® Beard Serum to my palms, rub my hands together and spread evenly throughout his beard to keep it well-groomed, looking soft, and ready for the night ahead.”

Leading barbering tool manufacturer and professional education, Andis® Company, has just unveiled its new limited-edition Galaxy colourway.

Meant to capture the infinite possibilities when working with Andis® tools, the sleek, iridescent look of this new collection captures the hearts of professionals whose sights are set on the stars.

Featuring some of Andis® Company’s most popular tools, the Galaxy collection includes the cord/cordless Slimline Pro Trimmer and the Envy Li Adjustable Blade Clipper, which are available individually and as a combo kit.

“Fans of the Envy Li Clipper and Slimline Pro Trimmer will love this exciting new colourway!” said Angie Perino, Andis’ Global Education Manager. “These popular tools are lightweight, cordless and comfortable for professional all-day use, but pack the power and precision to create any style.”

The Slimline Pro Trimmer features a balanced, ergonomic shape for outlining, designing and dry shaving. Sleek and lightweight, the cord/cordless design allows for greater flexibility with zero downtime. Built with a powerful motor for increased speed and power, the lithium-ion battery delivers up to 2 hours of runtime. Equipped with a close-cutting, precision T-blade, the Galaxy edition Slimline Pro Trimmer embodies utility and style.

The Envy Li Clipper is also a mainstay for professionals worldwide due to its taper blade that adjusts from size 000 to size 1 – perfect for creating fade and taper styles.

Exceptionally versatile, the Envy Li features a high-speed, rotary motor but is extremely lightweight and balanced for comfort behind the chair. This clipper is also equipped with a lithium-ion battery, delivering over 2 hours of nonstop runtime. The cord/cordless Envy Li shines in its new Galaxy colourway.

The limited-edition Galaxy tools feature a 1-year warranty and are available at authorised Andis® dealers and andis.com. In the UK, this stunning colourway can be purchased here.

To learn more about Andis Company, follow them on Instagram, TikTok, and Facebook.

Innovative hair brand, OSMO, have just appointed their newest ambassador – the Glasgow born and based owner of Huncho Barbershop, Dale Mehmet. 

Dale began his barbering career 8 years ago, with his easy manner and naturally creative talent drawing him into the barbering world.

Having initially attended university after school to study art, he found the formal training restrictive and decided to leave in his final year.  After a short time in retail, he found himself drawn into the world of barbering, after a visit to his local barbers led to him being invited to shadow the owner.  Dale was hooked – he realised this was the creative buzz he’d been looking for.  

The self-taught barber built his clientele in a rented studio space before taking the jump to open his own Glasgow barbershop, Huncho Barbers, in 2023. 

Dale said: “I’ve been using OSMO products for most of my career, so it was a natural progression to take the range into my shop when I opened.  I’m constantly creating content for social media for my shop, and the OSMO team were excited by the work I was sharing and reached out.  It was an organic step for us both to collaborate and I’m looking forward to working closer with the team on creating more social content with OSMO.” 

Dale’s style of barbering is founded in the traditional techniques, but he likes to adapt his skills and cutting, so it’s unique to his creative style. A very busy barber, Dale balances running his shop with educating his growing team, whilst also creating social content to encourage footfall and excite his peers with his style of barbering.

OSMO Senior Brand Manager, Sinéad McLaughlin, added: “Dale is not only a great barber, but his understanding of social media is really stand out for us.  We know he’s been using our products and sharing this with his customers and followers for a long time now.  There’s lots in the pipeline with Dale and OSMO and we’re all looking forward to seeing how his ambassador role develops.”

Norfolk-based gentleman’s grooming Captain Fawcett has announced that their new product has been awarded as a ‘Men’s Grooming Products & Accessories’ Finalist at Cosmoprof Bologna.

The global lifestyle brand has been acclaimed for its  ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder. The Cosmoprof & Cosmopack Awards in partnership with BEAUTYSTREAMS celebrate excellence in the global cosmetics industry and with over 700 entries, from across the globe, the contest is extremely competitive, with just 3 finalists per category. 

Products are independently judged on category criteria including Innovation, Creativity, Packaging & Design, Product Benefits, Ethics and User Experience.

Captain Fawcett’s new ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is the latest addition to the highly acclaimed ‘Hair Couture’ collection, created for both professional barbershops, salons, and luxury styling at home.

Captain Fawcett founder Richie Finney was delighted to join fellow global industry leaders at the The Grande Soirée Cosmoprof & Cosmopack Awards Ceremony in Bologna, Italy on Friday 22 March. 

He attended the glittering occasion with Valentino Bergamini, CEO and Founder of Captain Fawcett’s highly esteemed Italian distributor Bottega della Barba Srl. 

Richie said: “It is a huge honour for Captain Fawcett to be recognised as being amongst world leaders in the beauty and grooming industry. Being named as a Finalist amid such impressive competition from all across the world is testament to the ambition and hard work of the whole team, not least our simply magnificent distributors who do so much to support the Captain Fawcett brand in their home territories. 

“Captain Fawcett thanks all colleagues and friends for each playing their hugely appreciated parts as we continue to forge ahead in 2024!”

In this industry, Eric Way Lovemore needs no introduction following his stellar career in the hair world. Now, the world-class barber has added another accolade to his belt: Artero’s UK and Northern Ireland Brand Manager.

On top of this new role, he will continue his work as the UK ambassador and global educator role for Artero. Telling us about his new venture, Eric said: “As the Brand Manager, I will grow the brand within my countries, introducing Artero to distributors, academies, barbershop, hairdressing salons, and end users. Artero has laid its foundations securely in the marketplace but now it’s time for the brand to start resonating with everyone and experience this well priced, high quality diverse product range that Artero has to offer.

“Now it will be easier for the brand to have a face in the country for buyers to easily communicate with and for me to bring more opportunities to the brand which is far easier than Artero in Spain trying to do it.”

He added: “When I was introduced to Artero three years ago, I immediately fell in love with the ethos of the brand and the quality of all the products. I realised that the brand was at its infant stages in the UK and Northern Ireland but was a brand that had been established for more than a hundred years and is still run by the same family from the very beginning.

“I wanted to be part of the brands journey and felt that with my passion for the industry I could grow with the brand and help being part of its unprecedented success globally.”