Are you ready to witness the fiercest competition in the world of hair and beauty? The NYC Hair & Beauty Challenge is back, and it’s bigger, bolder, and more glamorous than ever before. Get ready to be dazzled on Sunday, October 22nd, at the iconic Melrose Ballroom, just minutes away from the heart of the Big Apple and easily accessible from all major transportation hubs.

This spectacular event will bring together the crème de la crème of hair and beauty professionals from the NY tri-state area, all vying for the prestigious titles in five thrilling categories: Fastest Fade, Fastest Braid, Fantasy Makeup, Low Fade & Beard, and Freestyle Braid. Whether you’re a die-hard beauty enthusiast or just looking for a fun day out, the NYC Hair & Beauty Challenge promises an unforgettable experience.

The competition’s core aim is to celebrate the incredible talent within the worlds of barbering, hair styling, and makeup artistry. With their precision and artistic flair, barbers, hair stylists, makeup artists, and hair salons from the tri-state area will come together to showcase their exceptional skills and creativity.

To kick off the day, attendees will have the opportunity to participate in masterclasses led by two industry titans. First up, Hair Colorist extraordinaire, the master of the Latin Blonde, will share their wealth of knowledge. Their transformative work in hair color has garnered them worldwide acclaim, making this masterclass a must-attend for anyone looking to stay on top of the latest hair color trends and techniques.

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Following that, the stage will be graced by none other than Hector Espinal, the former Global Makeup Artist for Fenty Beauty. Hector’s portfolio includes jaw-dropping work featured on Netflix’s hit show, GLOWUP, and in renowned publications such as Vogue, Rolling Stone, and Harper’s Bazaar. His Makeup Masterclass promises to be a captivating journey into the world of beauty, sharing valuable insights and tips on how to create stunning makeup looks that turn heads.

The NYC Hair & Beauty Challenge isn’t just about competition and masterclasses; it’s about celebrating the artistry and passion that fuels the beauty industry. Attendees can expect to be inspired by the creativity on display, learn from the best in the field, and connect with like-minded individuals who share a love for all things beauty.

The show’s various categories, including Fastest Fade, Fastest Braid, Fantasy Makeup, Low Fade & Beard, and Freestyle Braid, ensure there’s something for everyone to enjoy. Whether you’re into the intricacies of barbering or the magic of makeup, this event will leave you in awe of the boundless possibilities that hair and beauty offer.

Don’t miss out on this sensational day filled with excitement, inspiration, and a dash of friendly competition. Tickets are selling fast, so secure your spot at the NYC Hair & Beauty Challenge and be part of a day that promises to redefine the boundaries of creativity and style.

The NYC Hair & Beauty Challenge is the perfect opportunity to immerse yourself in the world of beauty and witness the incredible talents of barbers, hair stylists, and makeup artists. Join us on Sunday, October 22nd, at the Melrose Ballroom, just a stone’s throw away from the heart of New York City. Let your senses be tantalized by the Fastest Fade, Fastest Braid, Fantasy Makeup, Low Fade & Beard, and Freestyle Braid competitions. And don’t forget to soak up the wisdom of two industry legends during the masterclasses. Get ready to be wowed, inspired, and thoroughly entertained – the NYC Hair & Beauty Challenge is where dreams are styled into reality.

Buy your tickets TODAY! https://nychairandbeautychallenge.com

CURL CARE

Jim Shaw, Owner Of Toni&Guy Billericay And Multi Award Winning Men’s Hairdresser

The weather is getting colder and this can cause our curls to lack moisture and look dry and frizzy. With that in mind, it’s so important that we look after our curls as best as possible and use the correct products to keep our curls nourished, defined and free from frizz and flyaways. Below are some of my top tips for caring for your curls this season.

1. Deep condition – this is an important tip to maintain your curls and give them an extra hydration boost. You should use a deep conditioning hair mask, treatment or leave in conditioner as often as your curls need it to replenish lost moisture in your hair and your curls looking strong and healthy.

• Maintain trims – By booking in for regular trims you will prevent split ends, which is essential to keep your curls looking their best, healthy and bouncy. 
• Skip the heated styling where possible – The combination of cold weather outside and going indoors where you will have the heating on can cause your hair to become dry and dull. Therefore, to avoid causing extra damage to your curls, try to avoid heated styling tools.
• Opt for protective styling – If you’re stepping away from using heated styling tools in autumn/winter, why not try some protective styling for your curls instead? Braids, twists and buns are great options and as well as being protective, look incredibly chic.
• Use a hair oil for extra nourishment – hair oils are a great product to give your hair extra moisture and can also be used to help seal split ends.

American Crew® Announces That Chris O’riordan Is The Latest Name To Join Its All-Star Line-Up

Today, American Crew^® is pleased to share that Chris O’Riordan has joined its American Crew^® All-Star Team. With more than a decade of experience in the industry, Chris has established a loyal clientele in Ireland and now works under his newly launched brand name CORE. He was awarded the title unexpectedly while attending The American Crew^® retreat in Barcelona this October. The title of All-Star is a global honour, given in recognition to some of the world’s leading barbers and takes them to the top tier of educators. It paves the way for Chris to spread more of his inspiring work under the banner of American Crew^®.

Revlon Professional^® General Manager for UK & Ireland, Matt Horder says; “It’s fantastic to have an American Crew^® All-Star back in Ireland. Chris is an extremely skilled barber as well as a talented educator. We’ve seen his journey progress alongside the American Crew^® brand as an educator and this is a fitting way to acknowledge his outstanding commitment and achievements.” He goes on to comment, “American Crew^® is more than just a product company, we are also dedicated to developing people, which we do through our network of All-Stars, who act as figureheads for the brand and in turn create a strong community, which we’re extremely proud of.”

Chris is a highly awarded men’s hair stylist. He has been featured in various trade press titles and has won multiple awards in Ireland, as well as two global titles. Chris achieved back-to-back Irish titles in the American Crew^® All Star Challenge in 2018 and 2019, which led him to represent Ireland at the American Crew^® ASC global finals in New York in 2019. In 2017, he won the Alternative Hair Show Men’s Cut and Colour Global final, held in front of an audience of 5,000 people at the Royal Albert Hall.

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Commenting on his appointment, Chris says, “To receive this honour is absolutely incredible. It’s something I’ve wanted to achieve ever since I started working with American Crew^®. It came as a total surprise while I was attending my first American Crew^® Retreat in Barcelona. It’s still sinking in to be honest, but I’m so excited to get going with more stage work as well as back in the classroom educating.” Chris goes on to add, “American Crew^® is quite simply the best men’s brand in the world and to be part of their team is such an honour. My mind is blown.” 

American Crew^® this year earned the title of the number one Premium Men’s Hair brand in the World*. It is widely known forpioneering the modern men’s professional grooming industry and has distribution in over 30,000 salons, barbershops, and authorised retailers across 50 countries, making it the global leader in the men’s hair market.

One Man. Two Wheels. Over 10,000 miles across 27 countries…

British Gentleman’s Grooming company Captain Fawcett Ltd, is on the road again for the third and final part of the GREAT EXPEDITION 2023. 

Richie Finney, founder of the multi-award-winning Norfolk-based lifestyle brand, has embarked on the last leg of a three part solo motorcycle adventure. Beginning in May, during spring and summer Richie completed two action-packed tours through Spain, central Europe and the Nordic and Baltic states. The finale, Part Three, sees him continue his odyssey through the heart of Europe, culminating with a photo finish in Paris in mid-October.

Covering 16,000km across 27 countries, the remarkable ride has proved hugely successful. As well as cementing relationships by sharing great moments in the European barbershop community, it has created the occasion to meet new acquaintances – barbers, customers and distributors alike. The Great Expedition is an unparalleled opportunity to showcase the brand’s multi-award winning Gentleman’s Grooming products to existing and prospective buyers on their home territory. Raising public awareness of the brand through barbershop events, the epic road trip is generating a wealth of shared social media content and enthusiastic coverage in the European press. 

Richie Finney (aka Captain Fawcett’s ‘Right Hand Man’) says: “Why Europe? Of course after Brexit we are no longer dealing with a single state (the EU) but 27 individual countries, each with their own nuances and customs requirements, plus others not part of the European Union. Some 78% of our orders go overseas and, furthermore, Captain Fawcett is hugely proud to be named a Department for Business and Trade Export Champion for 4 years running.

I’m taking to the highway because, as tis said ‘the road goes forever on’, but inevitably our time on it is short. The barbershop experience is hands-on. It can’t be replicated through wires and algorithms. The chatter, the laughter, the drinks, the scent of perfume, a massage, a luxurious close shave. Those tangible moments are the antidote to solitude, a tribute to our togetherness. They’re the essence of life itself! So, dear chums, by all means come along and say how do! It’s going to be wild, it’s going to be weird, and it’s going to be one hell of a ride!” 

The latest issue of BarberEVO North America is OUT NOW. 

Get your copy here!  

American Hairlines is taking off.

Gracing this issue’s cover is the leading hair-alternative brand American Hairlines by Hair U Wear. Ever wondered what you could add to your service menu, to not only increase your revenue significantly, but raise the spirit and confidence of your clients? You’ll find out in our in-depth interview with the American Hairlines team.  Plus, check out their fantastic Know No Boundaries collection by Manny Rolon and Brandie Reyes. 

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ALSO IN THIS ISSUE:

Talking Texture

Every head of hair you get in your chair is unique. Everyone’s hair type, hair texture, and growth pattern are always a little different. But to be a successful barber, you need to know how to cut and style a wide range of textures, from coarse to fine, pin-straight to 4C curly. In this issue, we break texture down and offer expert advice on tackling and welcoming all hair in your chair.  Featuring advice from experts like Marcus Harvey, Kevin Nguyen, Kenny Duncan, Stormi Kelley, and many more. 

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Back to Business 

What is your definition of success? Is it to have your column fully booked two months out? Is it to own your own shop? Is it to become a platform artist and educator? Maybe start your own brand? In this issue, we dive into the stories of barbers, brands, and barbershops who have reached their definition of success, and shared how they got there.  

Industry leaders like Vince Garcia share tips on finding success and keeping an open mind to opportunities, and companies like Floyd’s 99, Cocco, and Schedulicity share how they can support barbers throughout their journeys to success. 

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Maximizing on Facial Services 

With the colder weather and Movember on its way, there is no doubt that mustaches and beards are going to migrate back onto your client’s faces. But there is a fine line between a great beard and an ‘I just came out of six-months hibernation’ beard. And you, the barber, are responsible for helping your clients reach facial hair greatness. 

From barber Allie Bussa sharing her tips on elevating the client experience, to James Zap talking about the culture of beards, and a discussion around some of the best products to keep at your retail shelf, we cover it all.

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Avant Garde

Finally, it’s time to let your freak flag fly. Have you ever wanted to experiment with color or more creative cutting? Maybe create a more out-there editorial collection? We bring the best of the avant-garde masters together to help unlock your creativity, with tips for creating hyper-realistic hair art, and how to inspire creativity among your team and in your shop. 

America’s Beauty Show by Cosmetologists ChicagoAnnounces 2024 ABS Global Image AwardsThe Internationally Acclaimed Industry Competition is On!

Go BIG or go home! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly announces the 2024 ABS Global Image Awards call for entries are open. Stylists, creatives, artists – show the world what you can do! Entries are open from October 2, 2023 through January 25, 2024, at AmericasBeautyShow.com.

The overall theme for the 2024 ABS Global Image Awards is Maximalism, which is rooted in a more-is-more philosophy that blends an eclectic mix of patterns, colors, textures, and objects. Artists can lean into big and bold decision-making regarding color, pattern, texture, shape, and form. More is more, and that’s what will be celebrated with the 2024 ABS Global Image Awards.

The ABS Global Image Awards draws entries from across the world from talented professionals, barbers, emerging stylists, and cosmetology students. The winners of the global industry competition will be recognized during an amazing party at America’s Beauty Show on the evening of Saturday, April 20^th. The awards night will have live music by Too Hype Crew, where guests can party to anthems of the 80’s, 90’s and early 00s, with a live six-piece band, emcees, and dancers.

The 2024 ABS Global Image Awards categories include: 

• Barber of the Year
• Creative Color
• Full Concept
• Haircutting
• Makeup Artistry
• Nail Design
• Student
• Texture Expert
• Team Collaboration

“We have fun doing what we are doing, but to be recognized in the industry is magical,” said Brendeetta Ashley and Jaimee Harris Smith, 2023 ABS Global Image Award winners of the Team Collaboration “We love to compete, it’s a great way to express yourself creatively, think outside the box, and have a great time.” 

“The names on the Leo Passage Gold Trophy are people I’ve looked up to my entire career,” said Ammon Carver, 2023 Leo Passage Gold Trophy winner. “To all salon professionals, I encourage you to compete in this competition. Share your work with the world, you never know what might happen if you enter,” added Carver. 

“The ABS Global Image Awards is an amazing night, and such a fun celebration that is beautiful for the industry,” said Chrystofer Benson, multi-ABS Global Image Award winner. “The ABS Global Image Awards is a great platform where you can share your work with the world! It is a positive and encouraging competition that allows global artists to compete and share their work.” 

The ABS Global Image Awards are open to all licensed salon professionals, barbers, or the business equivalent where licensure is not required. In addition, students may compete in the student category or any of the professional categories. The entry process opens October 2, 2023 and closes January 25, 2024. The ABS Global Image Awards finalists will be announced on February 20, 2024. The ABS Global Image Awards ceremony is Saturday, April 20, 2024, at the Donald E. Stephens Convention Center, Rosemont, IL.

Each professional category will offer a single winner an impressive award from America’s Beauty Show to display with pride. In addition to each category winner, one extraordinary submission will be awarded The Leo Passage Gold Trophy Award in honor of the late Pivot Point International founder, and Cosmetologists Chicago member, Leo Passage.

Complete rules and regulations can be found on AmericasBeautyShow.com. 

ALFAPARF Milano Professional is thrilled to announce the appointment of multi-award-winning hairdresser and global educator Paul Falltrick (@paulfalltrick) as Brand Ambassador UKI.

With more than 35 years’ hairdressing experience, Paul started his career at John Frieda as Nicky Clarke’s assistant, where he quickly acquired expertise on editorial shoots, stage work, shows and TV.

He soon gained a reputation for his cutting and styling work and became a FAME Team member in 1996 before eventually opening two salons in Essex, as well as a state-of-the-art training academy.

As one of the country’s leading artistic directors, Paul’s love for education has seen him travel the world sharing his passion, expertise and techniques with global audiences.

Today Paul works at GFC Hairdressing in Hornchurch, Essex where he combines working with his loyal clientele along with educating and motivating the industry.

“I’m super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum,” says Paul. “I am really looking forward to working together on our mission to elevate the art of hairdressing.”

“It’s a real treat for us to have someone like Paul in the family,” believes David Donnellan, on behalf of ALFAPARF Milano Professional. “Not only is he vastly experienced in the craft of hairdressing, but he is also as dedicated as us to make sure our industry continues to grow incredible talent on both the salon floor and the business of hairdressing.”

Paul joins the growing family of ALFAPARF Milano Professional experts which is made up of Paul Stafford (Brand Ambassador UKI), Coia Dahill (Brand Ambassador UKI) and Ben Brown (Digital Brand Ambassador UKI).

For information on Paul’s bespoke ALFAPARF Milano Professional courses please go to: www.accademia.ie

PROFESSIONAL BEAUTY ASSOCIATION LAUNCHES NEW LINE OF MERCHANDISE FOR BEAUTY PROFESSIONALS TO SUPPORT INDUSTRY INITIATIVES

The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is delighted to announce the launch of a new line of merchandise representing the professional beauty industry. The curated styles, which include hats, travel mugs, and cozy sweats, are designed with beauty professionals in mind, and proceeds support initiatives critical to the beauty industry.

“Being a licensed professional in the beauty industry takes hard work, determination, creativity, and passion. The relationship between people and their hairstylist, barber, esthetician, make- up artist – you name it – is a unique and special connection that helps people feel good about themselves, inside and out,” said Angelica Kenrick, Director of Marketing at PBA. “It’s an industry we deeply value, and we respect the hard-working individuals who make us feel amazing. As the largest trade nonprofit representing the entire professional beauty space, we wanted to create something for beauty pros to be able to have fun and show off while making the industry even stronger. It’s more than just merch: it’s sharing pride and giving back.”

The new merchandise is not only trendy, but also supports PBA’s efforts to address issues that matter most to beauty professionals. 100% of the proceeds from the sale of the merchandise goes towards supporting initiatives critical to the beauty industry such as fighting against the deregulation of licenses, elevating the need for more texture hair education, and supporting license portability through the Interstate Cosmetology Compact. Deregulation is particularly important as there is a lack of education about the importance of licensing to ensure the health and safety of the public. Similarly, texture hair education is gaining traction across the nation as cosmetology state boards are being encouraged to add texture hair education to their licensing requirements and curriculums. PBA’s Government Affairs team relies on funding from Membership dues to be able to make an impact on both state and federal levels for these matters. Now, even non-Members can contribute by purchasing merch through the official PBA shop on probeauty.org/shop.

By purchasing and wearing the new merchandise and sharing PBA’s message on their platforms, beauty professionals can help be a part of PBA’s efforts to support the hundreds of initiatives PBA is working on to elevate and support the industry. 

To learn more about the efforts PBA takes to advocate for the beauty industry, visit probeauty.org/advocacy.

The new line of merchandise is now available for purchase at probeauty.org/shop.

As we know, Barbers find great pleasure in using products that help create a memorable experience for their customers. The main goals every day are to make money, save time and provide a quality and professional service. That being said, BarberEVO sat down with functional apparel leader Barber Strong to discuss the main pillars of what makes an ideal situation in the shop, for both the barber and the client.

Barbers adhere to high standards, ethics, and conduct while providing barbering services. This encompasses various aspects, including:

1. Skill and Expertise: A barber demonstrates a mastery of haircutting, styling, and grooming techniques. They keep up with the latest trends, tools, and products to provide quality services to their clients.

2. Punctuality: Being punctual and respecting clients’ time is a crucial aspect of professionalism.

4. Communication: Effective communication with clients is essential to understand their preferences and deliver satisfactory results. A barber listens attentively and provides appropriate suggestions when needed.

5. Customer Service: Barbers prioritize customer satisfaction. They are courteous, friendly, and attentive to clients’ needs.

6. Appearance: A professional appearance creates a positive impression. Barbers should dress neatly and present themselves in a manner that reflects their commitment to their craft.

7. Ethics and Integrity: Barbers operate with honesty and integrity.

8. Continuous Learning: Embracing ongoing education and skill development is a sign of professionalism. Barbers should attend workshops, seminars, and industry events to enhance their knowledge and expertise.

Overall, professionalism in barbering fosters trust and loyalty among clients and contributes to the growth and success of the barber’s business.

Barbers should always be effective and efficient with all the tools, equipment, and processes they use in their daily work. It involves ensuring that everything in the shop is well-organized, easy to use, and supports the smooth execution of their services. Here are some aspects of functionality in the shop:

2. Workstation Layout: The layout of the shop’s workstations should be designed for efficiency. Stations should be well-equipped with the necessary tools within reach, allowing barbers to perform their services without unnecessary movements.

3. Appointment Management: An effective appointment scheduling system ensures that barbers can manage their time efficiently and minimize wait times for clients. This may include using appointment booking software or maintaining a well-organized appointment book.

4. Inventory Management: A functional barbershop keeps track of its inventory of hair products, grooming supplies, and tools. This helps barbers know when to restock and ensures they always have what they need to deliver services promptly.

5. Payment and Point-of-Sale System: A smooth and reliable payment system simplifies the transaction process for both the barbers and their clients. Functionality in this area involves using secure, efficient, and modern point-of-sale systems.

7. Client Records: Maintaining accurate and up-to-date client records helps barbers track client preferences, haircut history, and any specific needs, leading to personalized and attentive services.

8. Workflow and Time Management: A functional shop optimizes workflow and time management to maximize the number of clients served without sacrificing the quality of services.

9. Comfort and Ambiance: Functionality isn’t just about tools and processes but also the overall environment. A shop with a comfortable waiting area, pleasant ambiance, and adequate lighting enhances the overall experience for clients and barbers alike.

By prioritizing functionality, barbers can streamline their daily operations, improve customer satisfaction, and create a more productive and enjoyable workspace.

Barbers should always create a welcoming and relaxing environment for clients during their visit to the shop. It involves taking various measures to ensure that clients feel at ease and have a positive experience throughout their time in the establishment. Here are some aspects of comfort in a barbershop:

1. Waiting Area: Providing a comfortable and well-furnished waiting area with ample seating, magazines, and perhaps refreshments, allows clients to relax before their appointment.

3. Adequate Lighting: Proper lighting in the barbershop helps clients feel more at ease and allows barbers to perform their services with precision.

4. Temperature and Ventilation: Maintaining a comfortable temperature and good ventilation is essential for the comfort of both clients and barbers, especially in warmer or colder months.

5. Background Music: Music adds to the overall ambience of the shop and can create any type of atmosphere a barber is striving for. Kept at an appropriate volume, it can create the perfect experience.

6. Cleanliness: A clean and well-maintained shop instills confidence in clients and contributes to their overall comfort.

7. Communication: Friendly and respectful communication between barbers and clients is crucial in ensuring clients feel comfortable expressing their preferences and concerns.

8. Personalized Service: Taking the time to understand each client’s individual needs and preferences contributes to a more comfortable and satisfactory experience.

9. Privacy: Respecting client privacy during the service and providing options for private grooming areas when needed can enhance comfort, especially for sensitive services.

10. Post-Service Care: Offering aftershave treatments, hot towel services, or other pampering extras can leave clients feeling refreshed and well-cared for.

Overall, creating a comfortable environment in the shop not only makes clients feel valued and cared for but also fosters positive word-of-mouth and repeat business, contributing to the overall success of the barbershop.

Please visit our friends at Barber Strong for all your functional barbering apparel requirements!