In each edition, we choose a rising star – someone who is taking ownership of their path and building a booming career in the barbering world. With previous rising stars coming from all across the UK, this time it’s a little closer to EVO’s home. Made in Glasgow, but making waves across the UK… let us introduce Montel Campbell.

“Honestly, I just want to be a powerhouse of a person in every way possible… and barbering is the vessel for me to get there,” Montel Campbell told us from his East Kilbride, Glasgow barbershop, 1147.

“But my barbering journey has really been propelled by the people around me – and they’re who I keep going for.”

At only 25, Montel Campbell has built his booming career upon hard graft, continual education, and a humility toward those who raised him – both at home and in the barbershop (which, in Montel’s world, often overlap).

Montel’s journey hasn’t been an easy one, but it is one that proves him a beacon of resilience. So, let’s go back a few chapters to learn about the beginnings of our barber on the rise to stardom…

A HUMBLE START

“I remember it was a really difficult time. My mum, my sister, and I had been living in a refuge after certain circumstances meant we had to move homes. We were still trying to get settled when I met Tony for the first time.

I remember going to get my haircut with him, and thinking he was just so cool. We had the same V-cut mullet, with bleach at the back – so it just felt serendipitous to me.”

“He was my barber until he gave me a job, and he became my boss. I always wanted to work with him – and I’m extremely fortunate that I did for 10 years.

But what I’ve realised only recently was that it wasn’t just about liking cutting hair: it was Tony and the environment he had created.”

BUILDING A CAREER

Since Tony helped Montel start out in the business, his career has boomed – and he has recently gone into business with “one of the best barbers in the game,” Adam Berry, to open their shop 1127. Still based in East Kilbride, the pair aren’t far from Tony.

Montel has also built up a reputation for his forward-thinking cuts and styling.

“I always find inspiration on social media. I mean, Tony would always be blasting out mad trims that East Kilbride hadn’t seen yet – but through Instagram, I’ve been able to check out people’s styles from across the world and make friends with a lot of them.

Although, I have to say, what South American barbers are putting out there right now is insane. It’s mad colours, with super clean fades and designs – just all-out madness.”

THE POWER OF EDUCATION

Not only is Montel an advocate for pushing the limits of hair – he is also a firm believer in the power of education.

The barber recently joined the OP Barberschool as part of the education team after completing the Year One course and credits the OP D.F.S Formula for changing his career.

“Honestly, Josh OP is now one of my industry icons. What he’s done with his online academy is insane. He’s made it accessible for so many people, which is rare. I always tell people that I got my course on sale – and I don’t know where I’d be without it.”

“I am lucky to say that I get to work closely with the UK team, which consists of Tony Forrest and Marie Rainsford, who have both provided me with the support I need in the process of becoming an educator.

Shout out to those two because they’ve really supported me on this journey as an educator – always being patient and understanding.”

SUPPORT SYSTEM

Throughout our interview, Montel consistently referred to those who have supported him so far on his journey… “Tony Cairney, Adam Berry – they’ve been integral to my success so far.”

But Montel’s greatest support? His mum. “I grew up watching my mum work three jobs just to make ends meet. She didn’t ever let my sister nor I go without anything growing up. My gran, too – she would even chip in with my mum whenever I needed tools. It’s why I do what I do. It’s for my mum and my gran always.”

THE SECRET TO SUCCESS

Perhaps this humility and resilience is why Montel’s rise has been so swift. But as our conversation came to a close, we asked Montel: What’s the secret to success in this industry?

“You might face some difficult challenges in your life, but things happen to people – not because they deserve it – but because the world knows they can handle it.

Work hard, become great at what you do, and invest in yourself. Network with anyone you can – every single interaction you have, whether it be professionally or at the gym, is creating a network.

But the most important things? Be kind. Be yourself. Be positive… and put smiles on people’s faces whenever you can. The sky is the limit, and you set the height of your own possibilities.”

The NHBF Top 100 Influencer Index Award Ceremony is back for its fourth year!

Now in its 4^th year, the award offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector.

Click below to watch the countdown for the Top 20 winner announcements.

This year’s Top 100 are:

1. Cal Newsome – @cal_newsome
2. Samuel A Bentham – @samrascals_
3. Rob Wood – @novocabelohair
4. Chlöe Swift  – @chloeswiftstylist
5. Josh Lamonaca – @joshlamonaca
6. Sarah Brawley – @sarahbrawleyhair
7. Sarah Keane – @slkbleachexpert
8. Casey Coleman – @caseyc_hair
9. Jaymz Rigby-Marsters – @jaymz.marsters
10. Jack Mead – @jackmeadstylist
11. Richard James – @cyrl_cymru
12. Errol Douglas – @erroldouglashair
13. Okikiola Emaleku – @theskinpriest
14. Daisy Goord – @daisy_goord
15. Heffy Wheeler – @heffyx
16. James Earnshaw  – @jhair_stylist
17. Helena Brookes – @hellsbellshair
18. Dale Mehmet – @dalehuncho
19. Sophia Hilton – @hiltonsophia
20. Simon Tuckwell – @heavy.metal.hairdresser
21. Alan Beak – @alan_beak
22. Emily Rosemonk – @emilyrosemonkhair_
23. Charles Gray  – @charliegray248
24. Tom Smith – @tomsmithhd
25. Craig Henderson  – @craigsbarbershop
26. Eleanor Szejnar – @beautybyelee
27. Hollie Rudge – @holly_styleshair
28. Adam Reed – @adamreedhair
29. Mark Leeson  – @markleeson68
30. Akin Konizi – @akinkonizi
31. Jake Nugent  – @jakenugent.hair
32. Lydia Wolfe – @lydwolfehair
33. Emma Fowler – @emmafowlerhair
34. Charlotte Harding – @the_hair_mermaid
35. Andrew Barton – @andrew_barton_hair
36. Kamila Borowiec – @glamliciousnails
37. Rachel Valentine – @rachelvalentinehair
38. Corey Jack  – @coreyjackhairr
39. Ky Wilson – @kycutwilson
40. Georgia Bell – @georgiabellhair
41. Hazel Dixon – @hazeldixon
42. Dawn Robertson  – @dawnhair24
43. Jaz Moger  – @paintbyjaz
44. Manshi Pandey – @manshi_priyadarshi
45. Frazer Wallace – @frazerhair
46. Jeseca McMahon  – @jesdoeshair_
47. Guy Kleinhaus – @guydoeshair
48. Dean Gleeson – @dean_gleeson_
49. Simon Butcher – @simonshairground
50. Siobhan Jones – @siobhanjoneshair
51. Lewis Sidney Gumbrell – @siddabarber
52. Stephen Hopper – @sh.hair.ne
53. Mason Josh – @masonthestylist
54. James Begley – @jamesbegleyliverpool
55. Jonathan Andrew – @jonathanjandrew
56. Simon Townley – @simontownley
57. Justin Mackland – @justinmackland_hairartist
58. Theresa Foddering  – @thenaildresser
59. Dylan McConcahcie – @dylan.official_hairstylist
60. Verity Ollerenshaw – @verityollerenshaw
61. Rhys Whitehouse – @r.whitehouse_cuts
62. Scott Cooper – @thecurlyscott
63. JJ Sivani  – @jjsavani
64. Felix Marrero Morales – @hairbyfelixuk
65. Safy Burton – @saffffy
66. Alyssa Davila – @thehairfairyy_
67. Giuseppe Stelitano – @giuseppebstelitano
68. Brooke Evans – @br00ke.evans
69. Marlon Hawkins – @marlonjhawkins
70. Oscar Mendoza – @oscar.mendoza_
71. Paige Taylor Dargan – @taylordbypaige
72. Vicki Lord – @vickilordhair
73. Terri Harris – @terricolours_hair
74. Laura Hill – @laurahillhair
75. Daniel Couch – @danielcouchhair
76. Jodie Whitehead-Booth – @jodie_whitehead_
77. Ben Grace  – @bengracehair
78. Keri Blue – @keribluebarber
79. Mel Brough – @mehlun
80. Caspar Finch – @casparfinch
81. Darrel Starkey – @hairbydarrel
82. Kymberley Holmes  – @kymberley_hairstylist
83. Amy Sultan  – @amysultanhair
84. Karis Woodward – @karisamyhair
85. Amy O’Sullivan – @hairbyamyosullivan
86. Rebecca Ruiz Hoynes – @bexx_hair
87. Sophie-Rose Goldsworthy – @sophierose_golds
88. Emma Dixon – @emmadixonhair
89. Stephen William  – @stephenwilliamhair
90. Simmi Lennark – @simmibeautyx
91. Stacey Whyte – @stacey.hairartist
92. Gemma Smidmore  – @colourbygemma
93. Emy Roccabella – @emyroccabella_hair
94. Adele Clarke – @adeleclarkespectrum
95. Rhiannon Lamb – @naileditbyrhi
96. Stacey Wright – @staceywright_hair
97. Terry Longden  – @terrylongdencreatives
98. Annie Barrett  – @annieb1creations
99. Bianca Lerario – @Bianca Lerario
100. Lauren Churchill – @lauren1creations

When it comes to precision styling, the right clipper makes all the difference. GA.MA Professional, the global hair tool leader, is excited to announce the launch of their new Lumine Beetle Clipper. Small in size but packed with all the features of a larger trimmer, this compact powerhouse is the perfect choice for detailed work like finishing touches, intricate designs and precision cuts.

Designed with both ergonomics and durability in mind, the Lumine Beetle Clipper (Price: $47.20) is ideal for stylists who need accuracy without sacrificing performance. With a 6000 RPM motor, it effortlessly delivers professional-grade results, whether you’re perfecting a sharp fade design, refining edges around the ears, beard, or sideburns or tidying up the nape. Its lightweight beetle-inspired design prioritizes safety, enhances productivity and allows for faster work to keep up with the fast pace of salons and barbershops.

What sets the Lumine Beetle Clipper apart is its Professional Sintered Blades. These blades blend the durability of forged steel with the lightweight feel of synthetic materials, created through a cutting-edge sintering process. This advanced technique fuses metal powders into a corrosion-resistant structure that’s built to thrive in wet environments like salons. The result is a blade that’s as reliable as it is precise.

Additional Features:

• Cord: Professional Cord/Cordless
• Additional Professional Sintered Blade Included
• Battery: Lithium Battery
• Autonomy: 90 min.
• Hanging Hook
• Minimum Cut: 0.3 mm

For added convenience, the clipper includes three comb attachments (1.5 mm, 2 mm and 3 mm), perfect for tackling a variety of hairstyles and fade techniques. Whether you’re working in a salon or on the go, this compact tool can even easily slip right into your pocket, delivering pro-level results wherever your styling journey takes you.

With its advanced technology, ergonomic design and powerful performance, the Lumine Beetle Clipper is the ultimate creative partner. Whether you’re a seasoned professional or just starting out, this clipper helps unlock your potential and keep your work sharp, precise and inspired.

The Lumine Beetle Clipper will be available for purchase at www.gamaprofessional.us.

Jay Millar and the awesome team at Jay’s Barber Club in Belfast ran a cuta’thon for charity at the Head Office of Denman International on December 18, 2024.

The team took time out of the hectic pre-Christmas rush to devote three hours to cutting the hair of up to 25 staff members and ALL proceeds went to Haircuts for Homeless.

“Haircuts for Homeless is one of our chosen charities and when the opportunity arose to raise money through the cuta’thon we were incredibly grateful to Jay and his team for stepping in. The staff loved having the convenience and novelty of getting a cut and finish without even leaving the premises,” Maria Stafford, Partnership Development Manager. 

Jay and the team were delighted to support this amazing charity founded by Stewart Roberts, as they are no strangers to helping the local community. Jay Millar already works tirelessly to promote mental health awareness and donates his time and services to those struggling with homelessness.

The Denman team is now all set for a handsome Christmas!

The International Hairdressing Awards (IHA) is set to make waves in 2025 with its prestigious awards ceremony taking place on Saturday, June 21st, during the much-anticipated HairCon event at Manchester’s iconic O2 Victoria Warehouse. This exciting announcement marks a milestone collaboration between two powerhouse platforms in the hairdressing industry, promising an unparalleled experience for professionals across the globe.

This partnership unites the creative brilliance of the IHA with the vibrant networking, education, and business opportunities offered by HairCon, organised by The Assembly Events Ltd. Together, they aim to create a dynamic space that celebrates artistry, fosters innovation, and supports professional growth within the global hairdressing community.

Mikel Luzea, CEO and Founder of the International Hairdressing Awards, shared his enthusiasm for this groundbreaking partnership: “The International Hairdressing Awards are more than just accolades; they are a celebration of the artistry and passion of our industry. Partnering with HairCon allows us to expand our reach and impact, offering participants a comprehensive platform to connect, learn, and be inspired.”

Michael Dynan, CEO and Founder of The Assembly Events Ltd., echoed the excitement: “We’re thrilled to announce the prestigious International Hairdressing Awards’ UK debut exclusively at HairCon 2025! This collaboration solidifies the incredible success of our inaugural show and marks a milestone for both organisations, bringing together the world’s top talent for an extraordinary evening of recognition, followed by two unmissable days of creativity, connections, and commerce. Join us for this historic moment where the global hair community unites to celebrate excellence and shape the industry’s future.”

The 2025 IHAwards Ceremony promises an unforgettable evening of glamour, creativity, and well-deserved recognition as the industry’s brightest talents and pioneers are honoured on the global stage. Complementing the awards, HairCon will continue to captivate attendees on Sunday, June 22nd, and Monday, June 23rd, offering two days packed with dynamic content, product showcases, inspiring artistry, and unparalleled networking opportunities.

With Manchester set to become the epicenter of professional hairdressing for this extraordinary weekend, industry professionals won’t want to miss this unique opportunity to be part of history. From celebrating the very best in hairdressing to connecting with top brands and innovators, HairCon 2025 promises to elevate the global hair community like never before.

Save the date and prepare to be inspired at the ultimate hair industry event of the year!

V’s Barbershop, the leader in authentic men’s grooming since 1999, is excited to announce the addition of Patrick Butler to its leadership team as the Director of Barbershop Experience, effective January 1, 2025. Butler brings over 30 years of industry expertise and a proven track record in education, operations, and grooming products.

“Patrick is the perfect fit for V’s Barbershop as we continue to improve every aspect of the patron experience,” said Emily Brown, Chief Operating Officer of V’s Barbershop. “I’m thrilled to work closely with him at industry events and in our shops to ensure our franchisees and barbers have the training, tools, and inspiration needed to deliver exceptional in-store experiences. His expertise strengthens our commitment to being the authority in men’s grooming.”

A respected industry veteran, Butler has built an impressive career spanning the globe. As an International Educator with American Crew, he played a pivotal role in establishing technical academies across North

America, Europe, and Asia, teaching advanced men’s haircutting and grooming techniques in 10 countries. His career also includes leadership roles in sales and operations with Peel’s Salon Services (later SalonCentric) and Floyd’s 99 Barbershops, where he focused on education, content production, franchise support, and building strong relationships with manufacturers.

In his role at V’s Barbershop, Butler will focus on strengthening franchisee support through improved training programs, ensuring consistent service quality across all locations, and introducing innovative customer engagement strategies. He will also lead efforts to expand V’s beyond its traditional barbershop model, building on its existing product line by exploring new opportunities in product development e-commerce, and digital educational resources designed for all customers, addressing the grooming needs of the modern man.

“Patrick’s addition to our leadership team represents an exciting step forward for V’s Barbershop,” said Jim Valenzuela, Founder and CEO of V’s Barbershop. “His wealth of experience and dedication to education will help us redefine the men’s grooming experience both inside and outside our barbershops.This hire signals our commitment to expanding into new areas while staying true to our core mission of delivering premium barbering services to gentlemen everywhere.”

Keeping It Clean: How to Care for Barber Clippers, Shears, and Trimmers

By Alyssa Cink

Hair clippers maintenance and barber cleaning supplies may not seem like topics for a barber to “mullet” over. Insurance claims from dirty barber clippers don’t happen that often…do they?

Unfortunately, clipper care claims do plague the barbering field. It happened in 2017, a mother rushed her seven-year-old son to a hospital after visiting a local barbershop.

At first, the child’s scalp was red and irritated, reported Dana Griffin for KCRA 3 News.But as the days passed, it became itchy, then bloody, then full of pus bubbles. The boy had a painful infection known as folliculitis. His mother complained to their state’s Board of Barbering and Cosmetology and accused the barber of using unclean barber tools and equipment.

Lack of clean and sterilized tools can cause more than folliculitis. Scalp ringworm, impetigo sores, lice, tetanus, and even the spread of blood borne viral infections are possible, too. 

Improper sterilization can also cause dulled blades, meaning more frequent deterioration and replacement of expensive tools–not to mention potential nicks and cuts.In fact, clients can still accuse you of unsanitary practices even if you aren’t at fault.

Truthful or bogus, accusations of a so-called “dirty” barbershop can tarnish a barber’s reputation—sometimes beyond repair.To keep your barbering business safe, we’re reviewing how to clean and care for barber clippers, shears, and trimmers.

How to Clean Barbering Instruments and Protect Your Business

Knowing how to properly clean your equipment protects youand your clients from infection and contamination. It also keeps your tools in top shape for longer, which saves you money. Moreover, it keeps you compliant with your local laws and regulations and boosts your professionalism. Nonetheless, proper maintenance isn’t always public knowledge. Let’s explore some common questions

1. How often should you clean and maintain your barber tools?

Sanitizing, disinfecting, cleaning, and oiling barber tools should happen between EVERY client. Naturally, if you drop an instrument on the ground, that’s also a good time to clean it.Meanwhile, experts suggest doing a deeper, more intense clean once a week on top of those regular cleanings. What about sharpening? Sharpening every six months is a good rule of thumb, but testthe tension often to check for necessary touch-ups.

2. What do barbers use to clean and disinfect their tools?

Cleaning, sanitizing, and disinfecting are different steps that require different products. While soap and water help you clean, Barbicide immersion, sprays, and wipes are what sterilize and disinfect. Once your clippers are sanitized, you can use compressed air to remove extra clogged debris and a lightweight, heat-resistant clipper oil to keep the tools lubricated. Meanwhile, wear gloves while you clean to protect your skin from harsh chemicals. 

3. What’s the best way to clean and sterilize barbering tools?

To clean and care for most of your tools, follow these simple steps:

• Wash: To prevent infections, the Centers for Disease Control and Prevention (CDC) recommend cleaning surfaces and tools before sanitizing or disinfecting. So first, clean your equipment with soap and water to remove debris.
• Immerse or Spray: Next, fully immerse them in Barbicide for 10 minutes. Remove all cleantools before replacing them with dirty ones, to avoid contaminating the clean ones. Can’t immerse? Spray disinfectant and let it sit for 10 minutes before wiping it off.
• Oil: After your clippers and trimmers are dry, apply a few drops of oil across the teeth of the blade and one at the back of each rail. Oil daily or even after each use.
• Store: Keep your clean tools in a clean container. Store dirty equipment separately.Most importantly, learn how to properly clean barber equipment per your local and state barber shop sanitation regulations. 

Keep your hands clean with WellnessPro. Even if you keep your tools clean, clients can still have a bad experience and make accusations against your barbering business. They may say you “ruined” their hair. They may blame you for their allergic reaction. Or they might slip and fall in your barbershop and send you the bill.

As you focus on keeping your tools clean, let us keep your hands clean by handling insurance claims against your business. With barbering policies as inexpensive as $159 a year, you can have peace of mind and protection in one clean sweep.

Fresha, the world’s leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specialising in AI-powered hair colour technology.

This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.

Fresha boasts a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. Hair colouring is a significant revenue driver for salons but remains one of the most complex services to manage effectively. By integrating Yuv’s groundbreaking technology, Fresha is set to revolutionise the hair colouring process—enhancing precision, streamlining inventory management, and delivering personalised and consistent services for clients. This strategic move further reinforces Fresha’s position as an industry leader, providing salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency.

Hair colouring is a complex service that requires precision and consistency. Yuv’s technology allows salons to save personalised hair colour formulas directly in customer profiles, ensuring a consistent and tailored experience for every client. For salon owners, this means they can offer a high-quality, customised service every time, which not only strengthens client loyalty and drives repeat business but also contributes to environmental sustainability.

Beyond enhancing the client experience, Yuv’s technology significantly improves inventory management. Integrated into Fresha’s backend systems, the solution provides salons with real-time insights into product usage and automates restocking processes. This not only reduces waste and lowers costs but also ensures that salons always have the necessary products on hand, optimising efficiency and profitability.

By addressing these critical pain points with an innovative solution, Fresha expects to increase platform stickiness and deepen merchant loyalty. The integration of Yuv’s technology further embeds Fresha into the day-to-day operations of its largest vertical, strengthening its competitive advantage in the beauty space.

“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, Founder and CEO of Fresha. “Hair colouring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform. This partnership will transform how salons operate and positions Fresha as the most trusted and indispensable platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader.”

“We’re thrilled to join forces with Fresha,” said Francisco Gimenez, Founder and CEO of Yuv. “Partnering with Fresha provides us with the platform and reach we need to revolutionise the salon experience on a global scale. Together, we’re set to transform how professionals and clients approach hair colouring, creating a more efficient and personalised process that benefits everyone involved.”

In the dynamic and ever-evolving world of fashion and grooming, technology has become a vital tool for professionals looking to streamline their operations and expand their reach. This issue, we speak to award winning barber, and fashion world high-flyer, Thaddeus, about how he uses industry technology like Fresha to build relationships and run his business seamlessly.

Fresha is an easy-to-use software designed for barbershops and other beauty and wellness businesses. It helps barbers manage appointments, customer info, and payments all in one place. With Fresha, barbers can let clients book online anytime, track client history and preferences, and handle payments smoothly. This means less time on admin tasks and more time cutting hair.

Fresha also helps barbers find new clients through its marketplace and keep existing ones with automated reminders and promotions. Using Fresha makes running a barbershop easier and more efficient, allowing barbers to focus on what they do best.

To find out more about how tech is being used in the barbering industry, Thaddeus, an award-winning barber, went over for the Louis Vuitton and Ami show at Paris Fashion Week with Fresha to see the importance of tech in the barbering industry.

Over the years, Thaddeus has perfected his craft and begun traveling and teaching around the world. He’s even had the privilege to personally cut some celebrities, such as Drake, J Balvin, Big Sean, and DVSN.

In 2017, Thaddeus became the National Men’s Ambassador-Educator for L’Oréal. In 2019, Thaddeus moved to the UK to attend Vidal Sassoon and merge the gap between barbering and hairdressing. He’s now back in North America running GRADIENT, ‘A platform for hair architecture and design. The fusion of knowledge, tools, and exploration.’

So, what about tech in the industry? Thaddeus says it’s all about building relationships and making your work and the ability to book as accessible as possible.

“I have all these models now connecting and booking with me through the Fresha app. It’s important to have a booking system connected to your profile on social media just because it stops any friction between you and your potential clients looking at your amazing work,” he explained.

This seamless connection allows potential clients to view Thad’s work and book appointments without any hassle, improving that experience for the client, and boosting business.

“For example, we’ve been able to grow our social media following, our fan base, and our community, as well as travel the world. I was just in Barcelona teaching an amazing class at a big show, which connected me to some amazing barbers. And this is all through connecting with the right people. Technology has definitely helped the barbering industry. These opportunities to teach and collaborate are a testament to how technology can open doors and facilitate meaningful connections in the industry.”

Thaddeus is particularly impressed with the Fresha app, highlighting its simplicity and aesthetic appeal. “What I like about Fresha is that their booking app is so simple, pleasing to the eye, and very minimal. I think it would match any branding, so if you’re looking for a booking app, Fresha is the way to go,” he said.

This endorsement speaks volumes about the importance of user-friendly technology in enhancing the client experience and supporting business growth. The integration of technology in the barbering industry is not just a trend but a necessity for modern professionals.

Thaddeus’ experience illustrates how tools like Fresha can significantly impact a barber’s ability to manage their business, connect with clients, and expand their reach. As technology continues to advance, it will undoubtedly play an even more significant role in shaping the future of the barbering industry.

By using innovative tools like the Fresha app, Thaddeus has streamlined his operations, built a global community, and showcased his talents on an international stage. His story is an inspiration to other professionals in the industry, highlighting the transformative power of technology in achieving success and making meaningful connections.

Captain Fawcett’s new Bianco Classico range is a sophisticated addition to the brand’s renowned grooming line. Known for its dedication to quality and vintage flair, Captain Fawcett has curated this collection to appeal to modern gentlemen who appreciate classic elegance.

Tailored for all hair types, ‘Bianco Classico’ is simply sensational for white, grey and platinum Silver Foxes. The new range launches with a Beard Butter, Moustache Wax and Purple Shampoo, all designed to highlight and accentuate the natural brilliance of silver strands.

Formulated as a Beard Butter and Moustache Wax, ‘Bianco Classico’ both conditions and shapes, whilst adding a subtle sheen to all mature facial hair.

The ‘Bianco Classico’ toning Shampoo is crafted from crushed Violet pigment to counter tarnished yellow undertones and reveal the natural radiance of blonde, bleached or grey hair. Best used once a week, integrated with your favourite hair care ritual to enhance clarity and shine whilst keeping locks looking fresh.

Evoking the seasons of a life well lived, the ‘Bianco Classico’ collection is ideal for scent layering, being subtly, and most delectably, fragranced with woody Rosemary & Star Anise, combined with invigorating Cyclamen, the mineral tang of Ambergris, calming Cedarwood and sun toasted Tonka. 

Renowned in the industry for his own flowing pewter hair and beard, Captain Fawcett Founder, Richie Finney, said: “Depending on your unique inherited genetics, silver strands tend to begin sneaking in during our 30s. Gadzooks! And, as hair loses pigment, it becomes drier and coarser, perchance appearing somewhat frizzled, tired and dull. So giving hair proper attention keeps it shining with vigour and health! And of course, the same principles apply for one’s beard as for the distinguished locks upon one’s head. Polishing the family silver is simply essential!

“A man with platinum or smokey grey hair is undeniably striking. It is not merely an aesthetic. Indeed, embracing the seasons of one’s life speaks of a certain confidence and character. It even, dare one venture, symbolises the gaining of wisdom. Granted, this particular reward is not immediately apparent in my own case, but there we are. Hope springs eternal. But I digress…silver hair refines a fellow, much like the self-assurance that comes with wearing a well tailored suit. An edge sharpened by life’s experience simply can’t be faked. Hi-Ho Silver, Away!”

Shop Captain Fawcett’s new Bianco Classico range here.