WELCOME TO THE FIRST BARBEREVO NORTH AMERICA EDITION OF 2021. WE ARE DELIGHTED TO SEE THE BACK OF 2020 AND LOOK FORWARD TO AN EXCITING YEAR AHEAD.

We are committed to continuing to deliver a combination of creative content, inspirational features with the biggest names in the business, and the very best of real-life business advice to ensure we keep everyone rolling in the right direction. 

With that in mind, events and tradeshows are top of our list in this issue as we talk to those in the know. The organisers of the events, that we miss so much, talk about the chances of them going ahead, the challenges they face with staging them in a pandemic and the hopes for the ones that are scheduled for this year.

This issue’s barbershop focus has some cool places featured. Barbers are so proud of their shops, whether they are traditional, cutting edge, minimalist, or are designing with Instagram in mind, the design is so personal, and how you choose to furnish your shop, and the décor you choose, can make or break the visual. We’ve found some knock-out barbershops that have opened their doors to BarberEVO, talked us through their décor decisions, what works for them and what they love about their shops.

A hugely important part of the hair industry right now is how it can be more sustainable. We have spoken to hair professionals who have taken their personal commitment to being eco-friendly and carried it through to their shops and their business practices. Whether you want to commit fully or just make a small change, have a read of our eco feature and see what changes you can make to be a little gentler on the planet. 

Last, but certainly not least, The Barber Authority’s Steve Vilot lets us into some tour secrets as he and his band of elite barbers provide grooming services for international rock starts and the world’s top athletes. It’s a great read, and his commitment to elevating the image of barbering is commendable.

You can order your printed copy of the new edition right here.

As of the 25^th of January, Health Officials have lifted the Regional Stay at Home Order in California and put the state into the ‘Purple Tier.’

This allows ‘personal care services’ such as barbershops, hair salons, and nail bars to operate indoors. However, Health Officials ask that businesses operate at 25% capacity, and continue to social distance and wear face masks where applicable.

Until the 25,^th California had been the only state in which barbershops and hair and beauty salons were under strict regulations to stay closed.

Thankfully, the ICU percentages and case rates have remained low enough over the last month for restrictions to be lifted enough for beauty industry professionals to get back at it.

Andis Company has today released the second volume of ‘FLUID’, an Andis Hair Tech publication embracing heritage and the natural beauty of multi-cultural textured hair. 

Featuring work from Andis Creative Leads, Eric Cheek and Kenny Duncan the publication has five looks created using a selection of Andis tools. 

Angie Perino, Managing Director for FLUID and Global Education Manager for Andis Company. “Kenny and Eric are world renowned for their talent and skills as educators within the beauty and barber industry. They did an incredible job of creating looks that allow learners to expand their skillset, preparing them to service any type of hair pattern they encounter. Their creative techniques will inspire the industry to continue reaching for its fullest potential.”

The publication includes step-by-step guides on how to achieve each look, including the tool for each step, suggested techniques, and tips for perfecting the cut. For barbers and stylists who may be less experienced with textured hair, the book also contains a hair pattern terminology guide, outlining the types of hair by size and pattern, along with other terms commonly used when cutting and styling hair.

Fluid Volume Two is available for purchase here for $14.95.

There’s no getting away from the hardship that having to close your barbershop can bring. Barbershops in Ontario are currently unable to open due to the ongoing Covid-19 pandemic, as part of a province-wide declaration of emergency and a stay at home order.

However, the folk at Chrome Artistic Barbering are able to remain open, despite this. They are offering their clients auditions for $37 each to participate in their podcast and documentary, by being filmed having a discussion about their lives whilst getting a haircut.

While hair salons and barbershops are not permitted to open right now in Toronto, film production is permitted.

Despite the controversial nature of this, owner Alicia Hirter told local press that it wasn’t a case of exploiting any loopholes. Camera’s, lights and microphones were already set up in the shop, and this had been planned for some time ago.

You can visit the Chrome Artistic Barbering Facebook page here: https://www.facebook.com/chromeartisticbarbering/

Legendary Ontario barber Frank Filice has hung up his clippers one last time, leaving behind a notable career, with clients ranging from Premiers, Politicians, Bureaucrats and Journalists.

“Frank the Barber” cut hair in his basement shop at the Ontario Legislature, which explains those intriguing clients, for over 45 years.

Frank was known for being neutral, fair, balanced, and good with secrets… “What is said in the barber’s chair, stays in the barber’s chair” was his motto, according to Speaker of the Legislature Ted Arnott, no doubt one of Frank’s regulars!

Frank originally arrived in Toronto in 1960, aged 16, from his native Calabria in Italy.

We wish Frank, who was clearly a local legend, the happiest of retirements!

A 6 year old kindergartener from Galesburg, IL, recently donated much of her hair to a charity that can use it to help produce wigs for those without hair due to medical reasons.

The inspirational Delaney Pickrel said, “I did it because I thought it would be cute and I wanted to help kids who didn’t have hair.”

Her sister in law, Raylyn, a stylist for 15 years, who works at Glory Days Corner Barber Shop did the honours. The hair will be donated to Children With Hair Loss – a cause that she loves being able to support.

We salute young Delaney for her awesome gesture, and urge you to also support www.childrenwithhairloss.us if you can!

Following a year like no other, Schedulicity have continued to adapt and support the hair and beauty industry. CEO Jerry Nettuno has outlined plans to further support the sector with an incredibly generous pledge for 2021 in a personal letter which can be read below.

We salute Jerry and his incredible team for their relentless support of hair and beauty professionals.

---

We often say that successful businesses are a sum of their parts. 

You know this well. You built your business one client at a time, grew your revenue with every appointment, and proved your passion each and every time you fit someone in last-minute or after-hours. 

Schedulicity is a business built on hard work and passion, too. We owe our success to people like you — stylists, barbers, personal trainers, massage therapists, estheticians, yoga instructors, reiki healers, music teachers, chiropractors, nail artists, and every other service provider who’s trusted to simplify their days. You are our community. 

Some Thoughts on 2020

None of us could have predicted what came our way last spring, but if there’s one thing we all learned during these unprecedented times, it’s that community means everything. This year, we learned how to ask for help from the people around us and — as important —  how to offer it.

That’s why, as soon as we realized that shutdowns were going to profoundly affect our businesses, we knew we needed to throw our resources into supporting you in any way that we could. We waived all our fees through the height of the pandemic (and expanded that period for California businesses). We built our Tip Jar feature to allow clients, family, and friends to tip you even when they couldn’t see you. 

We also launched our Town Hall webinar series with industry experts, wrote dozens of articles on how to navigate COVID-19 regulations and shut-downs, and expanded our small business grant program,Schedulicity Cares, to give multiple businesses support every week. 

We tried to find every chance we could to support our community, to sense when you needed us most, and to be there in whatever way we could. All told, in 2020, we gave service providers $250,000 in aid. 

2021: The Year of Service

We’re not done. It’s now my pleasure to end an incredibly difficult year on a high note:

In 2021, we’re pledging to award $250,000 more support to service providers everywhere. 

As the world reopens over the next few months, each one of us will have the chance to lift up our communities in countless ways, big and small. Let’s take them. Let’s take them all.

The beautiful thing about service providers is that you support your communities simply by doing what you do. We need you. And that’s why, for Schedulicity, our Year of Service means finding new ways to help you do better work. We’re going to be right there with you as you rebuild, recover, and grow.

Until we’re able to gather together again over dinner tables, at holiday parties, and in our favorite salon waiting rooms, I’m wishing you and yours all my best from Bozeman, Montana. It’s a new year coming, and we’re looking forward to spending more of it with you.

Happy holidays, friends. 
Jerry

Ivan Zoot has published his new book, The Professional Haircutter’s Pricing Playbook.

How much should you charge for your haircuts?

When should you raise your haircut price?

How do you raise your haircut price?

In this new book, Ivan provides clear and actionable answers to these and other haircut pricing questions.

This unique workbook format lets you plug-and-play your pricing numbers, creating custom data and planning that is specific to your business. It is like having your own personal coaching session every time you pick up the book.

You can refer back to the book time and time again. Plugging in updated statistics lets you make the next round of pricing decisions with accuracy and confidence. The book grows with you as you build business.

________________

What people are saying about Ivan’s pricing coaching and support:

“Ivan’s coaching on pricing is always spot-on. I have made a lot more money by taking his pricing advice.”   – KW, Illinois

“Pricing issues scare me. Ivan makes the process of setting and increasing haircut prices logical and comfortable. I feel way better about it.”    – TB, North Carolina

_________________

Books are available on the ivanzoot.com website or at amazon.com.

Copies for media inspection (digital pdf) are available upon request.

For more information contact Ivan Zoot at ivanzoot@yahoo.com or call 224.234.4987.

Wahl Clipper Corporation is joining forces with Disney and Pixar to celebrate the new movie, “Soul,” streaming on Disney+ starting on December 25th. The movie highlights the importance of finding oneself and discovering what makes you, you.  Through Joe Gardner’s journey to find the spark of life, he winds up leaning on his community to feel connected. In one pivotal scene, Joe visits his trusted barber to get the encouragement he needs and realizes the barbershop community–which serves as the backbone of the neighborhood—may not just be a place to get your hair cut, but it’s also a place of gathering, learning and a home-away-from-home.

“Soul” introduces Joe Gardner (voice of Jamie Foxx) – a middle-school band teacher who gets the chance of a lifetime to play at the best jazz club in town. But one small misstep takes him from the streets of New York City to The Great Before – a fantastical place where new souls get their personalities, quirks, and interests before they go to Earth. Determined to return to his life, Joe teams up with a precocious soul, 22 (voice of Tina Fey), who has never understood the appeal of the human experience. As Joe desperately tries to show 22 what’s great about living, he may just discover the answers to some of life’s most important questions.

Wahl Professional has created a limited-edition clipper with a commemorative “Soul”-branded design and package. The clipper will be available on Wahlpro.com starting December 17^th. The tool is one of the clipper manufacturer’s iconic models – the Cordless Senior – which is equipped with a metal taper lever and switch, three premium cutting guides, and a fade blade designed for precision cutting. The clipper is priced at $159.

“We’re thrilled to celebrate the launch of “Soul” with Disney and Pixar. The movie’s themes of community, caring, and finding one’s spark will resonate with hair professionals, who consider their profession as a way to make a difference in someone’s life, not just a way to make a living,” says Lance Wahl, global vice president of professional products.  “Barbers and stylists are at the heart of their communities, and at Wahl Clipper Corporation we’ve made it our life’s work to support them as well as the next generation of aspiring barbers and stylists.”

Wahl Professional is proud to celebrate “Soul” and encourage everyone find their spark. To purchase the limited-edition “Soul” clipper click here. Disney and Pixar’s “Soul” streams on Disney+ starting on December 25^th. To learn more about Wahl Clipper Corporation visit their website at Wahlpro.com or follow them on Instagram at @wahlpro.

Two words a man never wants to hear – “ Thinning. Receding .” Hair loss (and how to prevent it) remains the number one hair concern for men when it comes to good grooming. While maintaining healthy hair and scalp is known to be an effective way to help prevent irritation and premature hair loss, there are some underlying factors, including genetics, that may need a little boost to overcome.

One such factor related to premature hair loss is 5-Alpha Reductase , a natural enzyme found in the scalp. Testosterone , a hormone naturally produced by the body, reacts with this 5-Alpha Reductase and creates DHT , a hormone proven to contribute to hair loss. DHT suffocates the hair follicle and prevents it from receiving vital nutrients for healthy hair growth.

To combat the production of DHT , Eufora HERO for Men™ (HERO) utilizes their ProAmino Peptide Complex™ , a proprietary blend of antioxidants, oils, acids and fruit extracts. This powerhouse complex effectively creates a barrier wall between the 5-Alpha Reductase enzyme and Testosterone , preventing DHT production. ProAmino Peptide Complex™ also stimulates circulation, helping the hair follicle maintain its health. The end result is a
thicker root sheath, better anchoring the hair bulb to the scalp to slow follicle aging and help prevent hair loss.

For men concerned about hair loss and looking to upgrade their cleansing game, HERO Brand Manager Doug Smith recommends Complete Shampoo , Revitalizing Treatment and Scalp Rescue™ , all of which contain the ProAmino Peptide Complex™ . The trio is definitely a gift worth investing in if hair loss is of concern, and Eufora makes it easy with their pre-packed HERO Holiday Gift Set that includes all 3 full size products, plus a shave sample, packaged in a beautiful birchwood box…and at a 40% savings to boot! The gift set is available exclusively in Eufora salons or at www.eufora.net , and only while supplies last.

Fortify the benefits of this HERO cleansing routine by choosing a HERO styling product (all styling products contain the “complex” for added wear-in benefits), and the best defense against hair loss is complete. Even if there is no actual “cure” for thinning, getting or gifting the right Eufora HERO for Men™ products can help every well-groomed guy slow the effects of DHT , scalp irritation and hair loss. And, as we all know, an ounce of prevention is worth a pound of cure!