Actions speak louder than words. And by combining two words for the first time, Wahl Professional will make the act of cutting hair easier than ever with their newest advancement: the Cordless Senior.

After a long-awaited unveiling, it’s finally available in the U.S. market.

“The Cordless Senior is something you always wished for as a barber but would never believe could happen in a million years,” says Wahl Education and Artistic Team (W.E.A.T.) member Garland “G-Whiz” Fox. “And here it is, the Cordless Senior, the most powerful Wahl cordless clipper hands down.”

For barbers and stylists looking for a heavy duty cordless clipper with strong cutting power, the new Cordless Senior is the tool to take precision on-scalp fading, clipper-over-comb and bulk hair removal clipper techniques to the next level.

“It has been amazing to hear the buzz around the world about the launch of this clipper,” says Anne Marie Kollias, National Sales Manager for Wahl Professional. “The iconic corded Senior is celebrating 65 years on the market this year, and we are thrilled to now introduce the Cordless Senior and provide more options for barbers and stylists.”

The build-up to the release of the Cordless Senior has been captivating artists and audiences through a mutual excitement for the launch.

“As each day passed, globally the hair world spoke and tuned in on what was happening,” said W.E.A.T. member Julius ‘Caesar’ Arriola, who attended Salon International last October for the launch of the Cordless Senior in the U.K. “Everyone wanted a piece of the action, whether they were at the show or not.”

The precision, speed and power of the Cordless Senior was demonstrated by W.E.A.T.’s Garland “G-Whiz” Fox on the Wahl Professional stage and in the classroom at the Bronner Brothers International Hair Show in February.

“That was the first and only time that the Cordless Senior was available in U.S., and it sold out on the first day of the show,” says Fox. “We reserved one to be awarded to a Wahl class participant who came to the stage afterward and could answer five questions in one minute. The winner, who answered everything right, plus the competitive nature of this, that’s how bad people wanted to get the Cordless Senior. “

The Cordless Senior is at the forefront of design and technology. In the industry where almost everyone is looking for cordless alternatives, the Cordless Senior is the premier option, combining high-performance, precision technology with nostalgic historic value.

“It’s absolutely one of my favorite tools,” says Arriola. “It doesn’t fail to deliver exactly what it’s made for: Precision, power, and durable performance…all without a cord holding me back.”

Running on a lithium-ion battery (70-minute run time) with a powerful motor and precision cutting blade, the impact this tool cuts with places it at the forefront of haircutting technology.

Additional features, such as a 5-Star surgical fade blade, higher blade speed, more torque, a powerful cordless motor, and heavy duty aluminum cover lid and iconic design all make the Cordless Senior an elite tool within the industry.

Describing how the Cordless Senior compares with the Cordless Magic Clip, Fox remarks: “There is no way to pick one and not the other. The Cordless Magic Clip and Cordless Senior are unique in their own ways and you need to have both or you’re not official.”

Both blades are flat precision, with the allowance of zero-gapping. The Cordless Magic Clip boasts a unique stagger-tooth blade which makes smooth blending effortless, while the Cordless Senior blade quickly removes hair with laser-sharp accuracy.

“Both tools demand their own pedestal, but work very much hand-in-hand with each other,” says Arriola.

“Picasso could never have made his art with one brush and one paint color,” adds Fox. “The blade on the Magic Clip and power and precision of the Senior give you the perfect fade. Knowing what tool you have and how to use it, puts you above the average in your cutting skills.”

As for maintaining your tools, the first step begins with reading the instructions on how to extend the life of the motor and preserve the blade.

“Proper oil and cleaning are key,” says Fox.

“As always, be sure to use Wahl Blade Ice after every haircut,” says Arriola. “Then use Wahl Clini-Clip Disinfectant Spray to ensure full sanitary conditions for everlasting performance and routinely follow the 5-point oil process using Wahl Oil to keep the blades running smoothly.”

Barbers and stylists who are looking for a lightweight but remarkably powerful clipper with even more cutting versatility will be ready to increase their artistry with the Cordless Senior.

“I believe this clipper will be a favorite of our long-time Wahl fans and will attract a new fan base looking for a lot of power in a cordless option,” says Kollias.

“It’s just different,” says Fox. “It’s a different feel, different flow, it’s almost magical.”
For more information about the launch of the Cordless Senior, please visit http://wahlpro.com/.

San Francisco, CA Booksy Inc., the top-rated appointment booking application worldwide*, is excited to announce an integration with Instagram business profiles. People come to Instagram to visually discover products and services, with more than 200 million Instagrammers visiting a business profile each day. With the Booksy integration, inspired viewers can now book appointments directly through Instagram any time of the day with hair, skin and nail professionals who use the Booksy app.

“We’re responding to a real consumer-based demand,” says Stefan Batory, CEO and founder of Booksy. “With our new partnership, Booksy is the first appointment scheduling platform that is socially integrated for users and clients to connect. Instagram is no longer just a marketing channel for independent professionals, it is now a client acquisition channel by turning followers into clients. The scheduling process is automated and confirmed with a few clicks. Our data patterns show that clients who self book make 20-30% more appointments. Of these client-booked appointments, 60% are made outside of working hours. With Booksy, scheduling is automated and streamlined, saving time and eliminating the need for texts and phone calls.”

For hair, nail and skin service professionals to benefit, they must sign up with Booksy and convert to a business profile on Instagram. Then, they can activate Booksy from the “Edit Profile” option on profile, under the “Contact Options” section. Businesses that wish to learn more should check out the Instagram Business Toolkit.

Instagram is making it easier to turn inspiration into action, including integrations with a wide range of partners and a better way for businesses to manage their direct messages.

Booksy is available in the App Store and Google Play.

*Apptopia rankings

Mention the name 5-Star Senior or Magic Clip and what comes to mind? Most likely it is the precision, power and ease of fading that barbers and stylists rely on from Wahl Professional’s 5-Star Series for their multi-cultural clients.

Now look again, because precision fading with the name Wahl 5-Star is taking on a new gold-star design. Every one of the tools will receive an update and be revealed over the next month.

“Each product will progress into the new 5-Star look at different times during the second quarter of 2018,” said Tracy Vock, Senior Product Manager, Professional Division, Wahl Clipper Corporation. “The completion date for the full line to be transferred over to the new look and feel is the end of May.”

As the new 5-Star look begins to unfold, each of the classic styles will be transformed by a consistency in look with gold color accents as the dominate design feature, along with easily identifiable Wahl logos that are laser cut into each tool.

“Think of it as an enhancement to the products,” says Jesey Nicholson, Senior Graphic Designer, Professional Division, Wahl Clipper Corporation. “The new look was designed with barbers in mind, providing the consistency of tools for the busy barber and stylist. Gold levers and switches throughout the line separates the 5-Star products from our other clippers and trimmers.”

The idea for the new gold-star look originated from discussions on the line in general and working with Wahl’s marketing team and design engineers to test samples and colors to finalize the style.

“I’m excited about the upgrade to the 5-Star Senior clipper that gives this product a lot of class,” says Nicholson. “The black and gold accents balance well together and give the product more of a high-end look that reflects the product’s performance.”

Barbers will also notice a color change in the attachment combs in some trimmer sets to help elevate the appearance of the line.

“There are not any new features for each product,” says Vock, “Each product is already unique, so we basically gave the line a face lift, so to speak.”

Just last year, a similar update to the Wahl Designer Clipper Family of tools was introduced, featuring a classic black color scheme to keep everything consistent in that line.

“We are focused on making the Wahl 5-Star Series look consistent and upscale,” says Nicholson. “Our customers love our products, so making the looks consistent as well as enhancing the packaging was an easy decision.”

The branded look of the new 5-Star packaging reveals a clean design on the front. On the back of the package, pertinent information easily identifies how each product differs, and printing enhancements to the package design make the products stand out when displayed on store shelves.

As for marketing the new line, Wahl Professional created first-class product videos to help show off the new looks, along with website updates and social media posts to reflect this new design. Those interested in learning more about the new 5-Star line can view the latest product improvements at http://wahlpro.com/products/5-star/.