Luster’s SCurl announced in late February that Sheldon Edwards of HD Cuts London has officially joined the team as their latest Global Ambassador.

Sheldon joins the likes of Kenny Duncan, Sipp the Surgeon and Dave Diggs, who represent the SCurl brand.

Reginald Maynor, Director of International Business at Luster Products, was there to present Sheldon with his certificate, while Sheldon was on hand to sign copies of BarberEVO UK & Ireland Issue 19, where he was featured talking about the latest barber trends.

Reginald said: “This is a fantastic union with Luster SCurl – watch this space and follow this man because he wants to inspire and empower and he cares – he is leading by example.”

BARBER PRO are thrilled to announce two new award accolades at the 2020 Beauty Shortlist Awards.

Reuzel UK have announced that Matthew Fleetwood will be the newest member of their team of Scumbassadors, joining Paul Taylor-Clinch as Reuzel UK’s brand-new Educator.

Andis has added their special edition Andis Nation colour-way to two of their best selling tools; the Cordless usPRO Li Clipper and the Slimline Pro Li Trimmer.

It has been announced that Cosmoprof Worldwide Bologna 2020 has been postponed and will now be held from the 11th to the 15th June 2020.

“The latest news concerning Novel Corona Virus in Italy have forced us to review our positions,” says Gianpiero Calzolari, President of BolognaFiere, which organises Cosmoprof Worldwide. “In agreement with the Regional Government of Emilia Romagna and with the Muncipality of Bologna, we have assessed the situation, and postponing the event is currently the most correct solution, to support Italian institutions engaged today in protecting our health.”

“The decision to postpone the event… is further evidence of our commitment to support the development of the cosmetic industry worldwide,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof SpA. “In this way, we can offer to the over 3,000 exhibitors of this edition and to the 265,000 operators attending our exhibition every year a high-quality business event, as in the tradition of Cosmoprof. I would like to thank our exhibitors and our partners for their understanding in the latest weeks, due to the complicated scenario in which we are involved. Thanks to the collaboration of the entire industry, our event in June will be a key moment for our sector.”

The 2020 program and special initiatives will not undergo substantial changes. In particular, the activities outlined in recent months are guaranteed to optimize the business opportunities of the operators attending the event in Bologna.

Ruffians is hosting a special education and networking event for Scotland’s barbers and men’s hairdressers at the legendary Voodoo Rooms in Edinburgh’s west end and BarberEVO is thrilled to be on board as exclusive media partner for the event.

Join Ruffians’ men’s hair experts Hayden Cassidy, Richard Tucker, Andy Middleton and Laura Howlett on Monday 24th February at 7pm for an evening event designed for anyone wanting to up their game, learn new skills and impress colleagues and clients alike at the barbershop or salon.

You’ll learn from the two-time WAHL Barbershop of the Year – watching and learning directly from the horse’s mouth.

The evening will feature watch, look and learn demos on the latest cutting styles and fading techniques. Learn from the experts how to build lasting client relationships and how to keep them coming back for more.

For full details and to purchase tickets, go to https://ruffians-live-edinburgh.eventbrite.co.uk

BarberEVO is thrilled to announce that for the first time, it will be acting as Exclusive Media Partner at this year’s Cosmoprof Worldwide Bologna.

This year, the Service Center Arena will host the first Hair & Barber Forum by Cosmoprof on Sunday 15^th and Monday 16^th of March, providing a place to study the ever growing and evolving barber industry in collaboration with top international experts.

The needs of male customers, who are increasingly interested in personal care; trending hair and beard styles; professional training and the appearance of the barbershop of the future are the key topics that will be addressed in special sessions hosted across the two days.

Expect live training and look and learn sessions, which offer barbers the chance to learn new professional skills and give them a necessary edge to remain at the top of their game in an increasingly competitive market, boost customer satisfaction and be prepared for the challenges of the future.

Access to the Look & Learn sessions can be obtained by purchasing a special ticket alongside the main event ticket.

BarberEVO is delighted to be exclusive media partner for this event, which provides a new and exciting platform for barbers on an international scale. 

To get your tickets or to find out more visit www.cosmoprof.com

With over 40 years of experience, Lesley Stitt, owner of Power Cuts, has been appointed OSMO Global Educator.

Lesley’s passion for hair started at a very young age – as a child she would paint her doll’s hair with boot polish!

Once Lesley carved out her career within hairdressing, she began to move into education. Lesley wanted to share her own struggles she had overcome in understanding all the technicalities of applying hair colour.

Lesley was drawn to working with OSMO not only through a genuine love of the quality and variation of their product ranges but also the brand’s ability to listen to their brand experts and customers, using their feedback to channel new product development and launches.

Lesley comments: “I’m absolutely thrilled and excited to be part of the OSMO team, to me it feels like family. I’ve never come across such loyal, talented and passionate people – I’m forever feeling like a proud mum!”

Following Government being dissolved last November, preceeding the General Election, all APPGs (All Party Parliamentary Groups) were dissolved as well. Now with the new Government being formed, the Hair and Barber Council and BABTAC attended the Palace of Westminster last Wednesday 15th January, where their industry APPG has been reinstated as an official All Party Parliamentary Group.

Following a formal AGM, MPs cross party voted to reinstate the group where John McNally MP and Christina Rees MP were voted in as Co-Chairs. Once the AGM affairs were completed, the council discussed the platform and main strategy for the Hair and Barber Council and BABTAC, was to fast track their campaign to have their current voluntary Act of Parliament amended to mandatory, whilst adding ‘Beauty’ into the body of the Act.

With the AGM completed, there followed a presentation from Tom Chapman and Dan Davies from The Lions Barber Collective on what their charity is doing to support mental health awareness, loneliness and suicide prevention in the barber industry. It was a fascinating presentation, totally supported by the MPs that attended, with many offers of support resulting from the amazing work the Lions are doing for the industry.

Global grooming competition in search for the next hairstyling star begins.