The Fellowship for British Hairdressing’s Project Men Team were delighted to spend the day with Gary Machin from RB Training at the RB Training HQ in Stoke on Trend learning all about shaving.
The Fellowship’s Project Men education programme is the ultimate education aimed at hairdressers and barbers looking to develop their skills in the ever-growing men’s grooming market. The mentoring programme will open up the world of barbering and hairdressing.
Gary Machin, Director of the Rogers Barber Shops, Founder of RB Training & Chairman of the Barber Council has been a barber for over 30 years. His recent work has taken him around the globe representing the British Barbers Association as lead educator, judging competitions, educating & supporting major companies.
The Project Men team, alongside Team Leader, Simon Shaw, were delighted to spend the day with Gary learning all about shaving, including the traditional wet shave, the products you should use and the steps you should be taking.
Commenting on the day, Project Team Member, Elettra Guggeri, said, “The day with Gary Machin was absolutely brilliant. I really enjoyed learning how to execute a professional wet shave on a client. He’s been very explicit about the whole process from start to finish. It’s something that I’m looking forward to mastering, which hopefully will broaden my clientele and will get me confident with beards.”
PROJECT MEN TEAM LEADER: Simon Shaw PROJECT MEN PHOTOGRAPHER: Alex Burt PROJECT MEN TEAM MEMBERS:
The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.
IN THIS ISSUE
It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.
ON THE COVER
As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!
BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.
STYLING
The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire.
STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.
FURNITURE AND EQUIPMENT
Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.
Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy.
SUSTAINABILITY
Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.
Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.
NEWS
As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories.
In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!
We hope you enjoy this issue! You can order your print copy here.
For the first time ever, BaByliss PRO is bringing complete customisation to their hero grooming range in the UK. Introducing CustomFX: three tools with endless possibilities.
Barbers will now be able to take creativity into their own hands like never before, and design their own unique products to fit their signature style – from flashy metals to cool pops of colour.
Tools available for customisation will be BaByliss PRO’s hero grooming range: the Cordless Clipper, Super Motor Skeleton Trimmer and Titanium Foil Shaver.
Each tool is made up from different customisable parts, available in ten different colours, totalling millions of possible combinations, allowing all barbers to add a sense of individuality to their kit. BaByliss PRO also offer a brand new exclusive feature for the UK, taking customisation to the next level with the choice of complimentary personal engraving on each tool.
As well as having full aesthetic control, barbers and stylists now also have the opportunity to select their own blade type to completely suit their needs. New blade types are available for the Super Motor Clipper and the Super Motor Skeleton Trimmer, and includes the popular new Black Graphite Fade Blade.
HOW IT WORKS:
Head over to babyliss.com and select which product you would like to customise. Choose from the hero range: the iconic Super Motor Clipper, Skeleton Trimmer or Titanium Foil Shaver
Begin your customisation by choosing from ten different colours for each component to create your unique design
Add your own personal complimentary engraving to your kit, choosing from five different scaleable fonts
Share your creation with the world and use @babylissprouk on your social posts for a chance to be featured
Colours available: black, white, gun metal, gold, rose gold, green, red, blue, purple and pink.
CUSTOMFX CORDLESS SUPER MOTOR CLIPPER
The original hero product, the Cordless Super Motor Clipper, is engineered with power, strength and precision in mind, and has become a popular ‘go-to’ clipper for its high-torque motor and super sharp Japanese steel blades. RRP £225.00
CUSTOMFX CORDLESS SUPER MOTOR SKELETON TRIMMER
BaByliss PRO’s Skeleton Trimmer is designed for detail, with an exposed extra wide Japanese steel T-blade edge, giving 360 degrees of sight and control when outlining or detailing, and the new zero gap function gives a closer cut than ever before. RRP £200.00
NEW! CUSTOMFX TITANIUM FOIL SHAVER
The Titanium Foil Shaver is a heavy duty shaver with dual foils designed for precision and blending, in a robust metal design. Hypoallergenic foils give close cut and irritation and bump- free fade finish. RRP £180.00
Hosted on youtube and the Andis Company website, Hayden’s 12 step-by-step tutorials offer easy-to-follow guides on some of the most popular cuts and styles.
Andis® Company, a leading manufacturer of professional and at-home grooming products has teamed up with Andis Global Educator and renowned barber Hayden Cassidy to provide twelve, in-depth hair-cutting tutorials that can be accessed online. Featuring some of the most popular and timeless hairstyles, these tutorials are shared as part of Andis Company’s commitment to barber and stylist education.
WHO: Hayden Cassidy and Andis Company
WHAT: 12 haircutting tutorials by renowned barber Hayden Cassidy
Barber of 20+ years, author, speaker and educator, Mark Maciver (AKA @SliderCuts) has just been announced as an official Fresha Brand Ambassador. Already a trailblazer in the industry, Mark has used Fresha’s state of the art and user-friendly platform to enhance his business and find even greater success in the industry.
As someone who has built his own authentic brand and become a role model and leader in the barbering industry, Mark told us that he isn’t likely to partner or represent just any brand. He said: “I understand the influence that I have in the barber community so want to ensure that the brands I work with are genuine, authentic, and bring real value to barbers lives and businesses. For me, Fresha’s software passed that test. It has incredibly high standards and is a brand I’m happy to put my name behind, and to recommend to my community.”
For Mark, the barbershop should be a pillar of its community, and he works to ensure that his shop helps his local community thrive and grow. One of the ways he does this is through a youth mentorship scheme. He explained: “We have a handful of local boys who come in every Saturday. We mentor them, pay them for their work, and offer helpful life skills, like teaching them how to do stock counts and counting the till. Giving them responsibility and accountability encourages a higher confidence, helps them think independently, and apply these skills to other aspects of life. We also teach them to cut hair and are here for any other help they need.”
Mark told us that one of the boys he mentors is currently going through his GCSEs, and was struggling in one subject in particular. So, Mark paid for a tutor to help support his mentee to get through this subject. He said: “Paying for the tutor for a few months might cost £700, but if that better grade can help his life forever, then of course it’s worth it. I want to show him that you don’t give up on something just because it’s difficult.”
Mark believes that more barbershops should be engaging with their communities, giving back, and offering support. He said: “I can’t think of any other sector that has people from all walks of life working harmoniously. In the barbering world, there’s no cloth divide. One day, you could cut the hair of a heavyweight boxing champion, the next a judge, then a lawyer, an accountant, a tradesman, a troubled young kid… You name it! Why not use that diversity to uplift each other?”
So, what stood out to Mark about Fresha, and how does it differ from other platforms? He said: “I went to their office in London and liked that they had strong engineering and customer service teams in one place. It gave me that reassurance that if anything goes wrong, there is a team locally based, right there, ready to help you. Better than being outsourced to a call centre where you can wait hours to speak to someone.”
We asked Mark how he believes this partnership will lead to elevating the Fresha brand. He told us: “Meeting with Fresha’s owner showed me that my thoughts and input will be listened to and considered. He explained how much thought, consideration and testing goes into every feature and element of the Fresha platform, and how much they value the feedback from industry professionals. For me, a software platform like Fresha should be all about making life easier and taking work off barbers’ hands to make their work life easier and more efficient.”
For Mark, the key to success and growth is being open to new opportunities that spark your creativity. We asked Mark – how can Fresha help unlock potential and allow barbers to take advantage of new opportunities? He said: “Not only does Fresha allow you to better organise your time – which is key to allow you explore new ventures, opportunities and creative ideas – but it also offers so many business resources for free to its users. This can be so inspiring and valuable when it comes to taking the next steps as a barber or business owner. Fresha is so much more than just a software.”
Using a premium selection of Andis company’s premium barbering tools, celebrity stylist Anissa Salazar crafts a timeless look for everything everywhere all at once star, Ke Huy Quan.
HAIR BY: Celebrity Stylist Anissa Salazar for Andis Company
TIPS/TECHNIQUE: To achieve this look I began with the Andis reSURGE Shaver for a smooth and clean shave. The titanium plates are flexible and set you up for a tight shave, where the head of the shaver can hug the contour of the face. This amazing feature is key in not missing any straggling hairs!
Next, I began removing bulk quickly using my cordless reVITE Clipper, then trimming with my shears. Afterward, I cleaned up the nape and around the ears using the beSPOKE Trimmer, using a point-cutting motion to take out any additional weight and then using the reSURGE Shaver on the neck and nape for a clean finish. These trimmers are great to get a precise, razor-sharp line.
Then, I prepped the scalp using Tecuane Esperanza Scalp Tonic. This tonic provides instant hydration and acts as a nongreasy primer. I complete the look by blow drying the hair 70% dry using the flat wrapping technique, and round brushing to over-direct in the opposite direction to achieve height and volume. Finally, I polish the look with lightweight and matte pomade! – Anissa Salazar
PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($200) Andis beSPOKE Trimmer ($250), Tecuane Esperanza Scalp Tonic ($66)
You can purchase all Andis Company products from andis.com, amazon.com, and authorized Andis® dealers. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook.
About Andis® Company
Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe. The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.
Celtics F Jayson Tatum debuted a new colorway for the Jordan Tatum 1s titled “Barbershop,” which draws inspiration for his love of keeping up with his fresh cut. The JT1 “Barbershop” colorway officially releases in April on Nike’s website and in select retailers, but the Celtics forward gave fans a peak of the new shoe recently in a game against the Pacers.
After signing with Jordan in 2019, Tatum finally debuted his first line of signature shoes with the Jumpman brand during 2023 All-Star Weekend, where he wore both the “Zoo” and “Pink Lemonade” colorways in a historic performance during the All-Star Game. The “Barbershop” colorway features a knit-mesh upper in various hues of tan and brown with a black overlay. On both heels is a red Jumpman logo on the shoe’s back straps, which are detailed in red, white, and blue, similar to a barber’s pole you would see outside of a barbershop. The colorway is finished with Tatum’s “JT” logo in gold on both tongues, as well as the shoe’s side.
A SHOE-IN: In terms of specs, the “Barbershop” colorway is equipped with a reinforced TPU frame and an uncaged Zoom Air unit in red and blue in the midsoles to provide energy return. Other specs includes plate technology in the outsoles that is designed to help with quick transitional movements and supported comfort in the outsoles, making it one of Jordan Brand’s lightest basketball shoes. According to data from Zoomph, Tatum’s social post showcasing the new colorway drew a social value of about $77,000 from close to 2 million impressions online.
New hairstyles and hair trends for women are easy to find, as they’re always emerging online, in magazines and on celebrities. For men’s trending hairstyles are not always as prominent – and they should be! Men’s hair deserves just as much attention as women’s, and that means delivering not only the hottest hair trends, but the best hair products to support them.
With the help of Samson’s Haircare, an artisanal men’s hair and beard care range and Ethan De Nolf (@denolf), and barber and owner of DeNolf’s Barbershop, we have identified year’s trending men’s hairstyles.
Messy Crop: Crop top fades have been increasingly trending! The sharp contrast between buzzed sides and longer hair on the top helps any man make a big style statement. One of the best things about this hairstyle is the versatility, no matter what texture hair a man has. Samson’s HaircareVolumizing Matte Powder (1.4 oz. / $19.00) can help you achieve an unstructured, full yet controlled crop. A few quick sprays will help mattify hair, while providing volume, dimension, and texture.
Grown Out Curls: Men are embracing their natural texture and growing out curls for more styling versatility. Samson’s Haircare Foster the Curl (5 oz. / $26.00) is perfect for curly and textured hairstyles. It nourishes, defines, and holds curls all day long thanks to its low shine, light hold, protein-packed crème. The name Foster the Curl is representative of Samson Haircare founders, Jake Hamlet and Adam Muncy’s passion and advocacy for the foster care system. A portion of the revenues from Foster the Curl will be donated to Foster the Family to provide self-care products for multicultural children entering the foster care system.
Modernized Mullet: The ‘80s have made a comeback with the modernized mullet haircut. More and more celebrities – men and women – have been rocking this blast from the past look, and Samson’s Haircare Matte Styling Cream (4 oz. / $19.00) can help elevate this edgy hairstyle. Use it to nourish and hold loose, textured hairstyles, but if you’re feeling a more slicked back, sleek look, you can also use it on your towel dried hair, combing it through, for a firm holding, satin finish.
Largely embedded in the foster care community, Jake and Adam strive to do everything with good intent and purpose, and their character is built within their hard work and dedication to delivering the best hair care products possible.
Root Cause Clinical, a telehealth concept to support those with hair loss and scalp conditions, are delighted to announce the launch of their online event, The Science of Hair – Q&A for all your hair and scalp concerns.
The informative and interactive session about hair loss and scalp concerns will be held by two of Root Cause Clinical’s expert qualified trichologists, Wil Fleeson and Jacky van Driel-Nguene, who have an extensive experience of working with clients who are experiencing hair loss and scalp anxieties.
The event will start with Co-Founder of Root Cause Clinical, Victoria Russell introducing Wil Fleeson, fellow Co-Founder and Trichologist, and Jacky Van Driel Nguene, Board Advisor. Victoria will ask questions and Wil and Jacky will provide the answers. Questions will include the importance of understanding the racial bias between hair and scalp, how and when hairdressers should discuss sensitive hair loss and scalp concern issues with their clients, and how they can use tools like Root Cause Clinical to their advantage to gain loyalty and trust with their clients. This will be very interactive and two way before the session will open up with a general Q&A that will be advantageous not only for hairdressers and salon owners themselves, but also their customers.
Commenting on event, Root Cause Clinical Co-Founder and Trichologist, Wil Fleeson said, “We are thrilled to now have launched our The Science of Hair event. This will be a fantastic event for hairdressers who want to know more about approaching the hair loss and scalp concern topic with their clients and the signs to look out for when it comes to hair loss, but also for clients who are experiencing these issues and would like some advice from leading, qualified trichologists. It’s incredibly important that hairdressers and Trichologists work together when it comes to being able to provide clients with the best care possible when it comes to hair loss and scalp health anxieties and Root Cause Clinical bridges this gap.”
Date and time – Monday 6th March 2023 18.00pm – 19.30pm GMT
Welcome to BarberEVO issue 37! Let’s talk about style, baby! This issue is all about finding your unique style as an artist, keeping up with trends, and ensuring your space matches your personal vibes.
Gracing our coveted cover this issue is American Crew’s latest ‘AC-iD’ collection – a tribute to the style and music of the ‘90s, using AC’s iconic collection of styling pucks. We caught up with the AC Creative Team on the set of this shoot to see how the magic all comes together.
The man with style for days, Tariq Howes, kicks off our styling feature by sharing his experiences in the session styling world and as a BaByliss Ambassador. Gio Uktolsej based In Rotterdam talks about developing your own iconic style, and Liam Lovetts gives us the facts on short vs long styling.
Next, EVO goes ECO. In this feature, we talk all about how to eco-ify your barbershop, not only to help save the planet, but to save money, and bring in more clients too! You don’t have to go vegan, but maybe your hair products can. Food for thought.
Finally, we take a peek into some of this season’s best barbershop interiors. How can you add style to your space? Maybe it’s in investing in the best chairs, customising your furniture, finding a theme, or investing in a new state-of-the-art technology? We love Jazzman Grooves barbershop, which boasts an eclectic mix of industrial furniture and artistic, street-inspired décor. RUGER give us a look inside their contemporary space, while Gents @ 27 tell us how to take your barbershop ideas from pitch to brick and mortar premises.
We hope you enjoy this issue! You can order your print copy here.
