Atlanta-based, leading men’s head-to-toe grooming brand BEVEL, is proud to partner with Invest Fest, presented by Earn Your Leisure, for its second annual $25,000 BEVEL Vendor Marketplace Grant. Designed to empower marketplace vendors and small business owners participating in Invest Fest, the grant celebrates innovation, hustle, and cultural impact. Applications opened Monday, July 28, 2025, and close on Monday, August 11, 2025, at 11:59 PM ET. To apply, visit: https://investfest.com/bevelgrant/

“Our mission at BEVEL is to serve our customers’ holistic needs with product solutions that address their unique grooming needs and by finding ways to have a continued positive impact on our community.” –  Breann Satterwhite, BEVEL’s Vice President of Marketing

Invest Fest, a premier event under the Earn Your Leisure Network, is a first-of-its-kind in-person experience that blends investing, entrepreneurship, pop culture, and entertainment in a dynamic, festival-style setting. Taking place August 22nd–24th, 2025, at the Georgia World Congress Center, the three-day conference features presentations, panels, and workshops focused on financial empowerment and business growth. Attendees can network with industry leaders, connect with fellow entrepreneurs, and pitch their ideas for potential funding. As a platform where commerce and culture converge, Invest Fest empowers communities through education, access, and connection. BEVEL’s continued partnership with Invest Fest reflects the brand’s longstanding commitment to supporting its customers and community through impactful giveback initiatives.

“Our everlasting mission at BEVEL is to serve our customers’ holistic needs, not only with product solutions that address their unique grooming needs, but also by finding ways to have a continued positive impact on our community,” shared BEVEL’s Vice President of Marketing, Breann Satterwhite. “This year marks the second year we’ve partnered with the Invest Fest team to provide this grant to elevate the next generation of entrepreneurs who share our commitment to the community – and that is powerful.”

Selected from over 300 conference vendors, last year’s grant recipient was the pioneering fitness business Double Dutch Aerobics, founded by Double Dutch World Champion Michelle Clark and Master Double Dutch Aerobics Instructor Sean Clark.

“Our continued partnership with BEVEL represents a shared commitment to empowering and investing in entrepreneurs,” said Abdoulaye Sow, Chief Operating Officer of Earn Your Leisure. “Through the Vendor Marketplace Grant, we’re not just showcasing businesses – we’re providing meaningful capital and visibility that can shift their trajectory. We’re proud to build on this impactful work again at Invest Fest 2025.”

Interested business owners are encouraged to visit https://investfest.com/ to learn more about the grant and apply. BEVEL CEO Damon Frost will announce this year’s grant winner during the Monday, September 15, 2025, live episode of Earn Your Leisure’s podcast, Market Mondays.

Today, BEVEL’s grooming, hair, and skin products and devices are available in retailers such as www.GetBevel.com, Amazon.com, Ulta.com and ULTA Beauty stores, Target.com and Target stores, Walmart.com and select Walmart stores.

BarbersRide is back for its 9^th consecutive year! In 2025 BarbersRide is back on the rolling rural roads of England after two years away fund-raising for Make-A-Wish in Ireland, and in the Netherlands and Germany. 

BarbersRide is a road trip like no other. This year, celebrating the camaraderie only a motorcycling adventure can promise, the Riders will visit past Main Sponsors en route, to hand out plaques and thank them for their continued support throughout the years.

The mission for 2025: to raise over £30,000 for Make-A-Wish, the charity which makes dreams come true for seriously ill children and their families. The trip also aims to raise as much awareness as possible for the charity’s work, all while giving riders an unbeatable sense of fellowship and memories to last a lifetime.

Established in 2017, BarbersRide has so far raised a grand total of £183,000 for children’s charities. Evenings are hosted by prestigious barbershops along the route, giving everyone on the road the chance to kick back, celebrate and fundraise with some of the UK’s most in-demand barbers.

2024 saw the BarbersRide crew take to the roads in Germany and the Netherlands on an epic 972 miles / 1564 km across Europe as a motley crew of over 30 riders set off on a 5 day mission, united by their passion for bikes and barbering. From slippery single tracks to savage switchbacks and razor-sharp racetrack bends, every moment counted.  

In 2025 BarbersRide kicks off at Lind Harley-Davidson in Newmarket on 2nd August with the finale at The Master’s Barber Shop in Southport on 7th August. All with one goal: to have as much fun as possible whilst raising funds for Make-A-Wish. 

Recently added sponsor, Matakki have announced a fantastic opportunity to win one of Matakki’s Barber 6.5″ Professional Hair Cutting Scissors (RRP £265)!

A huge thank you to our Associate Sponsor, Matakki Scissors, for generously donating this incredible prize.

The competition opens on 18th July 2025 and closes on 7th August 2025. The winner will be drawn by raffle during the closing event of this year’s BarbersRide.

Tickets are just £5 each, with no limit on how many you can purchase—so the more tickets you buy, the greater your chances of winning!

All proceeds will be donated to Make-A-Wish, helping to bring joy to children with critical illnesses.

 Make It With Wahl is a celebration of the barbers and stylist’s that have chosen to trust and rely on WAHL tools, whilst also celebrating Wahl’s legacy. A legacy that speaks to dedication, craftsmanship, and the highest standards in the industry. 

Featuring the inspirational stories of 4 barbers, the campaign calls for the barber and stylist community to share their own stories using #MakeItWithWahl. Whether they’ve come to barbering later in life as a second career or want to use barbering to uplift their community, Wahl Professional is excited to hear and share these stories. 

Multiple opportunities will be presented for the Wahl community to be involved in the campaign, with Wahl uplifting and sharing voices across the community on social media platforms. 

Phenix Salon Suites Manchester was buzzing with creative energy as the city played host to an international collaboration between J&D Barber Studio and Bronx-based barbershop Studio Chec, in a one-day-only “Suite Swap” that brought New York style to the heart of Manchester’s grooming scene.

The creative exchange saw the iconic Bronx team temporarily take over a suite inside Phenix Salon Suites on Deansgate, giving local clients a rare opportunity to experience Studio Chec’s distinctive approach to barbering. From razor-sharp fades to bold streetwear energy, the Studio Chec team brought their full New York flair to Cross Street for a truly memorable day.

The event wasn’t just about technique, it was about cultural exchange, community, and connection. After the swap, the Manchester team treated their Bronx guests to a curated tour of the city, showcasing the best of Mancunian creativity from the Northern Quarter to Ancoats. From music and fashion to local barbershops and hidden gems, the tour reflected the unique identity of a city known worldwide for its individuality and innovation.

Local press, creatives, and influencers were invited to drop in throughout the morning, with content creators capturing behind-the-scenes moments, collaborative cuts, and conversations between two cities united by style and spirit.

John Gillespie, UK Managing Director of Phenix Salon Suites, commented: “This is exactly what Phenix is about – giving professionals the freedom to collaborate, connect, and create on their own terms. Seeing Studio Chec and J&D Barber Studio come together to celebrate their craft, their culture and their cities was incredibly powerful. It speaks to the heart of what our spaces are designed to support.”

“I was super grateful for the opportunity not only to meet likeminded people in my industry, but also to showcase my talent in a place I’ve only seen on television growing up! This has only been possible thanks to my loyal clientele and to those who have seen my vision since day one thanks to Phenix Salon Suites both in the US and the UK”, said Chec from Studio Chec in The Bronx.

“A massive thanks to Phenix Salon Suites for giving us the opportunity to swap suites with another talented barber from NYC. We stepped out of our comfort zone, connected with new clients and levelled up! We were so hyped to represent the UK and show what we do best!” said Jose and Drey from J&D Barbers Studio in Phenix Salon Suites Manchester.

The Suite Swap is part of a wider mission by Phenix Salon Suites to foster innovation and global creative partnerships, transforming its spaces into platforms for growth, expression and collaboration locally and internationally.

Get your copy here!

Summer is in full swing – and so is the latest edition of BarberEVO UK. Packed with sun, style, and sharp ideas, Issue 51 brings the season’s boldest innovations, industry insights, and barbershop brilliance straight to your chair. This edition is all about evolution, expansion, and energy – and trust us, you don’t want to miss it. 

THE COVER: 
On the cover this issue is one of the striking collections fresh from our latest UK Roadshow – a powerful snapshot of talent, texture, and next-gen creativity on full display. 

IN THE CHAIR & ONE 2 WATCH: 
This edition, we get In the Chair with Charles Rose – owner of Crate Cheshire, and ambassador for both Matakki and STMNT. Charles shares his journey from humble beginnings to becoming one of the most respected names in the game. Our One 2 Watch is rising star Kostas Mourgelas, Fox Barbers owner and SB Barbering Academy alum, fresh off the stage from our Roadshow in Newcastle. 

EDUCATION: 
From the future-forward ethos of Tomorrow Education, to Wahl’s revamped course lineup and Novo Cabelo’s tailored training approach, this issue is packed with progressive education insights. We also spotlight leading brands like Gamma+, Lovemore, and OSMO, all raising the bar in learning and development. 

INTERIORS: 
Pushing the boundaries of modern barbering, we take you inside two standout spaces: HAUS and Ex Studio – where design meets disruption, and style is always on point. 

BUSINESS: 
On the business side, we go Behind the Brand with heritage grooming legends PASHANA, hear from columnist Mark Maciver, and dive into the new-age business blueprint with UNDERFOUND. Plus, we unpack everything from retail to tech that’s helping barbershops scale smarter. 

GROOMING: 
This issue’s grooming game is strong – with features on Morgan Jones, an inside look at James Beaumont’s evolving approach, and a deep dive with Arturo in Kingston and the team behind the booming grooming brand Vines Vintage. 

All this and so much more in BarberEVO UK Issue 51 – the ultimate guide to making this summer your sharpest one yet. 

Don’t miss it. 

BaBylissPRO®, the global leader in professional styling and barber tools, is teaming up with the iconic Dallas Cowboys as the Official Styling & Barber Tools of Cowboys Nation. The new partnership will deliver exclusive content, in-stadium activations, and digital engagement to fans and players alike.

Cementing their place in the Dallas Cowboys gameday routine, BaBylissPRO brings expertise in precision, presentation, and style to every corner of the organization. From helping players with pro-level grooming and the Dallas Cowboys Cheerleaders with their signature Texas glam, to inspiring fans to feel confident in their own routines, BaBylissPRO is committed to helping the Cowboys look and feel their best – on game day and beyond.

BaBylissPRO will also bring professional tools and techniques directly to Cowboys Nation. Fans can look forward to exclusive content like Barbershop Talk – a behind-the-scenes series featuring Cowboys players and barbers sharing grooming tips and candid conversation. Plus, a “Tips & Tricks” series from the Dallas Cowboys Cheerleaders, offering tutorials to recreate their hairstyles that hold up through hours of high-energy performances. Followers can continue to engage through sweepstakes, game-day activations and in-store appearances from the Cheerleaders.

“We’re thrilled to join forces with the Dallas Cowboys and Dallas Cowboys Cheerleaders. Our two organizations are known throughout the world for delivering exceptional performance and results you can count on,” said Alan Stockman, SVP, General Manager of BaBylissPRO.

“This collaboration is an exciting partnership for us, and we look forward to bringing the energy, precision and style both our brands are known for. There’s something special about combining our craft with a team that represents tradition, energy and pride in such a big way.”

“BaBylissPRO brings a modern edge to the way our team gets gameday ready,” said Charlotte Jones, Dallas Cowboys Co-Owner and Chief Brand Officer.

“From the locker room to the sidelines, their tools can help our players and Cheerleaders feel confident, proud, and ready to represent The Star. It’s a collaboration that reflects our shared commitment to excellence and the details that define gameday.”

Stay tuned to BaBylissPRO’s social channels for can’t-miss styling content, insider access, and epic fan experiences. You won’t want to miss what’s coming next!

To see the official announcement video, please visit here.

For more information, go to BaBylissPRO.com or follow @babylissprousa, @babylissprobarber, and @dallascowboys and @dccheerleaders on social media.

By Jim Shaw, Multi Award Winning Men’s Hairdresser and Owner of TONI&GUY Billericay

With the announcement of Oasis’s tour creating a serious buzz around the world, we caught up with multi award winning men’s hairdresser, Jim Shaw, to discuss a trend that’s certain to make a comeback as the tour creeps closer – the Oasis inspired Mod Haircut.

Originating in the 1950s/60s and taking inspiration from Liam Gallagher’s 90’s hairstyle with that Oasis rock and roll feel, the mod cut is characterised by a medium length on top with volume, a short, cropped fringe and medium length sides that almost resemble long sideburns. The look is structured and combines layering techniques and shapes to create movement within the hair whilst keeping a straight, precise line on the top of the head.

This cut is a versatile style that can be tailored to suit most face shapes and hair textures, including those with curly hair, however, it is particularly flattering for those with square face shapes, as it helps to soften any angular features whilst complimenting the jawline and cheekbones for a more balanced look. For oval face shapes, this look is also great as it can enhance natural proportions whilst framing the face.

For those with thinning hair, this style is particularly beneficial as the addition of lots of layers and texture work to give the appearance of thicker, fuller looking hair.

When I create this cut, following using scissors to cut the style, I love to go into the hair with a razor to create a feathery texture and lots of movement.

When it comes to styling, the mod haircut can be styled a variety of ways. However, it stands out from other mullet/shag inspired looks by featuring more precision within the cut and smooth styling. American Crew Cream Whip is a lovely product to use to slightly enhance the texture within the hair whilst keeping it smooth, soft and moisturised with a natural shine.

The wolf cut is a similar style to the Mod Haircut and has been a favoured style by men over the past year. This style also features volume on top with texture and layering; however, it features more of a choppy fringe, and the styling is a lot more effortless and untamed. A product like the American Crew Light Hold Texture Lotion can be used in damp hair before styling or on dry hair to give the hair added texture and grit or alternatively American Crew Matte Clay Medium to Strong Hold Styling Paste is one of my go to’s to create instant texture and hold on the finished look.

Both styles are great options for men who like a more effortless day to day style that requires little to no styling but still want to look incredibly on trend.

Phorest Salon Software has announced the launch of its new Referrals Feature, designed to help salons and barbershops build a strong, loyal customer base through personalised referral programmes.

This innovative new feature allows salon owners to create reward-based referral programmes directly within the Phorest system. Salons can offer vouchers to clients who refer friends or family, as well as to the referred individuals, encouraging them to make their first booking.

Luke Doolin, Country Manager of Phorest UK & Ireland, believes that the new Referrals Feature will revolutionise the way salons approach customer acquisition. He told us: “Referral marketing has always been one of the most powerful ways to grow a business, but many salons haven’t had the tools to effectively implement it.

“With our new Referrals Feature, salons can easily set up and manage these programmes, helping them drive new business and build a more engaged client base. Importantly, during the beta phase of this new feature, our salons gained an average of 18 new clients using Phorest Referrals with 48% returning for additional services.”

Key Benefits of Phorest’s Referrals Feature:

1. Reward Structure – Salons can create custom voucher rewards for both the referrer and the referred clients, making it easier to incentivise customers to recommend the business to friends and family.
2. Easy Integration – Once a referral is made, the new client’s profile is automatically created in Phorest’s system, which also tags them as a referral for tracking and reporting purposes.
3. Marketing Campaigns – Phorest allows salons to promote their referral programmes through email and SMS marketing, generating unique referral links for clients to share.
4. Proven Results – With a conversion rate of 79.8%, most referrals lead to booked appointments. This feature brings a significant revenue boost by turning new customers into loyal clients who already have a positive association with the salon.

According to Phorest’s recent survey of 133 UK salons, 70% of salons do not have a referral programme in place, but two-thirds of those expressed a desire to implement one. With Phorest’s Referrals Feature, this gap can now be bridged with ease.

Jimmy Sharpe, Manager of Jakata, Warrington, UK, said: “As a salon owner, finding new clients has always been a challenge. The new Referrals Feature from Phorest has been a game changer. My loyal clients love being able to refer their friends and earn rewards, and I’ve seen a noticeable boost in new and returning clients since launching the campaign.” 

Luke added: “The beauty of this new feature is that it simplifies a process that can often feel daunting for salon owners. Referral programmes can now be set up and maintained effortlessly, allowing salons to focus on delivering exceptional services while we handle the rest.”

Phorest is committed to helping salons thrive in the modern business landscape through innovative technology solutions. With the new Referrals Feature, salons can now grow their client base faster and more efficiently, while delivering a rewarding experience for both loyal clients and new customers.

Brandyn Murphy’s passion for barbering began with a desire to master the craft and create a lasting impact on his clients. Based at Lovetts Barbershop in Dundee, Scotland, Brandyn has built a solid reputation as a skilled barber, since starting his career in 2019. As a dedicated educator with the Great British Barber Bash team, he travels across the UK and Europe, helping barbers of all skill levels hone their craft and grow in confidence.

Every day, Brandyn works with a diverse range of clients, offering tailored services that reflect his meticulous approach to styling. “There’s something deeply rewarding about helping someone feel good about themselves, and that starts with a great haircut,” Brandyn says. “For me, using the right products to finish the look is just as important as the cut itself.”

In addition to his work behind the chair, Brandyn has a passion
for education. He delivers live demos, seminars, and college
sessions, believing that there’s always something new to learn in barbering, no matter how long you’ve been cutting hair. “Teaching and sharing knowledge with others help me grow as much as it helps my students. Whether it’s cutting techniques or product use, it’s about elevating the craft together,” he explains.

For Brandyn, OSMO has been a constant in his barbering journey. He recalls first using their products when he began cutting professionally. “I remember my first tub of Matt Clay Extreme,” he says. “From then on, OSMO has never let me down. It’s been my go-to brand both in the shop and on stage. Their products always bring my creations to life.”

Brandyn’s role as an OSMO ambassador is a natural fit. “Being asked to represent a brand I’ve trusted for so long is an absolute honour. I’m excited to share how these products help me achieve the styles I create, whether I’m in the shop or presenting on stage. OSMO has been a game-changer for me,” he adds.

As an OSMO ambassador, Brandyn is eager to showcase the versatility of the brand’s product line. His favourites include Matt Clay Extreme, Clay Wax, Power Powder, and Curl Fluid, all of which play a key role in the diverse looks he creates for his clients. He’s also passionate about using his platform to inspire and educate fellow barbers, empowering them to enhance their skills and product knowledge.

“Brandyn’s dedication to his craft and his approach to education align perfectly with our values at OSMO,” says OSMO Senior Brand Manager, Sinéad McLaughlin. “We’re excited to have him as part of the OSMO family and look forward to seeing the incredible work he’ll continue to share with the barbering community.”

www.osmo.uk.com
Instagram: @osmouk_official / @osmoikon / @brandynmurphyhair

After two years of incredible European adventures, BarbersRide is roaring back to the UK for its ninth consecutive year – and it’s gearing up to be the biggest and most meaningful ride yet.

BarbersRide isn’t your average charity fundraiser. It’s a high-octane, feel-good motorcycling road trip powered by passion, purpose, and petrol, all in support of the life-changing work of Make-A-Wish UK. Since its inception in 2017, the annual event has raised an impressive £183,000 for children’s charities. In 2025, the goal is to add at least £30,000 more to that total, helping grant wishes for children with critical illnesses across the UK.

Back on British Roads

Following unforgettable routes through Ireland, the Netherlands and Germany, 2025 sees BarbersRide return to its roots – cruising the winding rural roads of England. This year’s ride is more than a scenic tour; it’s a celebration of community. Riders will visit past Main Sponsors along the way to personally thank them for their unwavering support, delivering commemorative plaques in appreciation.

From 2nd–7th August, a crew of barbers and bikers will ride from Lind Harley-Davidson in Newmarket to The Master’s Barber Shop in Southport, stopping at key barbershop hosts along the way for evening events full of fundraising, fellowship, and fun.

The 2025 Route & Hosts

• 2nd August (1pm): Lind Harley-Davidson, Newmarket
• 3rd August: Captain Fawcett, King’s Lynn
• 4th August: Waterman & Webb, Faversham
• 5th August: Iron Born Barbers, Southampton
• 6th August: Old Red Barbers, Sandy
• 7th August: The Master’s Barber Shop, Southport

Each night brings the riders and the barbering community together to celebrate, fundraise, and reflect on the mission – to make dreams come true for children in need.

More Than Just Miles

BarbersRide began in 2017 as an idea among friends who shared a love of motorbikes and barbering. Since then, it has become a movement. Every mile ridden and pound raised helps Make-A-Wish grant life-changing experiences to children and families facing unthinkable challenges.

As Captain Fawcett founder Richie Finney MBE – a BarbersRide co-founder and sponsor – puts it:

“It is a true pleasure to be part of bringing barbers and bikers together on these extraordinary annual journeys of camaraderie, mayhem and just fantastic goodwill… We simply couldn’t do this without the incredible support of our sponsors and the phenomenal generosity of the barbering community. Onwards!”

Join the Ride

Barbers and motorbike enthusiasts alike are invited to get involved. Whether you’re a barbershop interested in hosting, a brand keen to sponsor, or a rider looking for the adventure of a lifetime, the BarbersRide team wants to hear from you.

Visit barbersride.com/contact to get in touch.

Supported by Industry Giants

BarbersRide 2025 is proudly backed by an all-star roster of supporters, including:

Main Sponsors:

• Captain Fawcett
• Barbicide®
• Reuzel

Associate Sponsors:

• American Crew
• Denman Pro
• Uppercut Deluxe

Media Partner:

• BarberEVO

Ride for a Cause

Make-A-Wish UK CEO Jason Suckley summed it up best:

“The joy of childhood can be suddenly interrupted by serious illness. BarbersRide’s support brings light and hope when it’s needed most. Every pound raised helps us bring joy to children and families when they need it most.”

Ready to Roll

Whether you’re in it for the whole ride or just want to join for a leg of the journey, BarbersRide 2025 is your chance to make memories, make friends, and make a difference – all from the seat of a roaring machine.

Cost per rider for the full trip is £180, and day riders are also welcome.

There’s still time to join the ride of a lifetime. Sign up. Show up. And help grant wishes, one mile at a time.