With so many great grooming products on the market –OSMO Ambassador and owner of Myles & Co, Myles Lewis, is here to share his top tips on using and recommending the best products for your clients…

“It’s hard to pick, but my top three products at the moment are OSMO Clay Wax, Fibre Paste, and Matte Clay Extreme. These products are the ultimate trio for high-performance styling results. They offer anyone using the products on – trend and traditional finishes from freestyle to fierce.”

The best selling OSMO Matte Clay Extreme™ (RRP: £8.99) formula can deliver an authentic dry textured controlled finish. I use it to create a powerful hold with that natural matte finish. This pot is ideal for all hair types, rub the product through your palms and distribute evenly to experience the ultimate dry textured look. Clients love this one as well. It’s got a great melon fresh fragrance and always creates outstanding results.

I always use the OSMO Fibre Paste™ (RRP: £8.99) when I want volume control with a polished shine finish. The gum texturiser is suitable for all hair types and can create a messed up or smooth finish. If you run a small amount of OSMO Fibre Paste between the palms of your hands, then pull your hands apart this stretches the fibres (looks impressive to your clients too!) and you can then run your fingers through wet or dry hair, then style for a strong finish.

I use the best-selling OSMO Clay Wax™ (RRP: £8.99) to style medium to short hair. This clay-based styler helps me create an ultra-masculine matte finish. I massage a small amount thoroughly through wet or dry hair. It instantly provides textured control and thickness vibe that the lads love.

All images credit: Hair by @myleslewisbarber, Myles & Co for OSMO

The OSMO Grooming range is available from wholesalers nationwide, visit www.osmo.uk.com for your nearest stockist.

Professional colour house, OSMO is delighted to announce the appointment of its latest Brand Ambassador, Ollie Foster. 

An expert in barbering and education, Ollie is the co-owner of two branches of modern barbershop, ‘Number 47 Barbers’ in Chester alongside his mum, Lynne Foster. OSMO has been Ollie’s go-to brand since he started his career in 2013 and he has enjoyed a close working relationship with them since thanks to his involvement with The Great British Barber Bash for whom OSMO are key sponsors. 

Alongside regularly cutting hair in the shops with his 10 strong team, Ollie regularly cuts the hair for bands and musicians backstage at Creamfields and is now the Lead Educator for The Great British Barber Bash’s live events and Hot Training Workshops, delivering barbering education across the UK and Europe. 

“With my mum having over 30 years barbering experience, I was always aware of the industry, but it was never my first career choice.  I was a PE Teacher at a primary school to begin with and also played in a band that was signed by Warner Brothers. Things changed when I went along to a professional hair exhibition with my mum one day, I witnessed a whole new side to the hair world and immediately wanted to be a part of it.  I trained as a hairdresser initially, but the pull was for barbering was too strong.  I was juggling my teaching, music and hair for a while but then started doing training courses with The Great British Barber Bash and began attending their shows and realised that barbering was my passion.  I’ve not looked back since!”  

Ollie excels in intricate sectioning, precision work, sharp fading and anything that really hones in on his skills within men’s hair. His passion for education sees him travel the UK throughout the year sharing his expertise and passion with his peers. 

“I’ve used OSMO products throughout my career. I just love their products and working with them as a company.  The products are just so versatile and the results they deliver are always great, which is vital when your teaching new styles and techniques.  My go-to products are OSMO Matt Salt Spray, Matte Clay Extreme and Power Powder – they just make my life much easier when cutting and styling hair are are adaptable to so many different styles. This role is a natural progression to the work I’ve been doing with OSMO at The Great British Barber Bash events and I’m excited to see where this next direction takes us,” explains Ollie. 

“This is a really exciting time for the OSMO family; we’ve had a long-standing relationship with Ollie and this next step will see us progressing our education portfolio to a new generation of barbers. Ollie is so passionate about our industry and is a great educator and promoter of our products, so it was a natural step for us to bring him on board. We’re excited to see what we can do together.” OSMO Brand Manager, Sinéad McLaughlin concludes. 

Due to the recent announcement from the Government on the compulsory wearing of face coverings, VTCT has released a statement.

“During the course of the pandemic, VTCT has remained steadfast in our advice — one of the best practices for personal protection is to use PPE appropriately.

“This includes the use of face masks, especially due to the nature of the services our practitioners provide, i.e. the close proximity of clients.

“Whilst we are waiting for the main guidance to be updated, the government has published an amendment stating: “Face coverings are legally required indoors in shops, personal care services and public transport in England, from 4am Tuesday 30 November.”

“As outlined in our Infection Prevention Qualifications, we recommend using disposable/single-use face coverings that are changed for each client. It’s important to ensure these are close-fitting, cover both nose and mouth, and avoid touching the face coverings once in place.

“Additionally, do not allow the mask to dangle around the neck and it should be disposed of once it becomes damp. For further information, visit: https://www.vtct.org.uk/coronavirus-latest/.

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by the renowned Nieves Almaraz, who is front and center of this action-packed 104-page, beautifully presented issue.

Nieves charts his journey through 2021 and talks about the amazing ride the Wahl Disruptour has been as it traveled all over the country, as well as opening his own barber school in Chicago, the How to Fade Hair Barber School, this barber is committed to passing on his knowledge to the next generation of barbers and we are delighted to be able to share his story.

We also have a review of the recent Barbercon LA event. What a blast it was! The EVO team made an appearance, and we were buzzing with the energy and the joy that the event brought to so many showgoers. Read all about it on pages 36-37 of this issue.

ALSO IN THIS ISSUE:

Trends

New year, new you! Moving into 2022 and it’s time to look ahead to see what trends are coming our way. We speak to the biggest names in the industry to find out what they predict for 2022, the styles (the mullet is back, baby!), the techniques, the brands and the color services they are already working with, and how barbers are trend setters in their own right.

Color

Speaking of trends, color is one that is quickly becoming a staple in the barbershop chair. @PapiBlendzz talks to us about his urban color work and how even before it was trending, he was all over coloring his clients with his distinctive creations. @Los Cut It also shows us his latest color work, these guys know how to rock those vidid colors, and we also have a step by step by @CJDaBarber.

Haircare / Aftercare

It’s what this business is all about, haircare. The aftercare is the expert advice that your clients expect to get from you. We speak to Gabriel Quinones, @GQfromgqcuts who works with Johnny B products. He has an incredible knowledge of the products he uses and knows exactly how to cocktail the range to suits his clients perfectly. We also speak to Boardroom Salon for Men about the advice they offer their clients on haircare and aftercare and how the male grooming side of the industry is on the up.

Advice

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson is talking about the reality of being an educator and not just a demonstrator and why it matters. Also we have advice from Ivan Zoot on holiday retail and Joe Agnello walks us through how to schedule your barbershop efficiently for the holiday rush. While Whitney Ver Meer gives advice on how to work the crossover, between male and female clients and the importance of have a fully rounded skillset to be able to cut anyone who walks through your door.

We hope you enjoy this issue! You can order your print copy here

The rules on face coverings have been updated in England in light of the new Covid strain, Omicron. From today (November 30th), face coverings must be worn on premises providing personal care and beauty treatments. That includes barbers, hair salons, tattoo and piercing studios, nail salons and massage centres. 

More details will follow later today and BarberEVO will keep you updated with the latest announcements.

War Paint is a grooming brand on a mission to give men the freedom to feel confident every day.

When founder Danny first borrowed his sister’s concealer at 15, he discovered what War Paint customers the world over experience every day: the power of these products and how they can make people feel about themselves.

And when he couldn’t find a brand that related to him? He created one.

21 Makeup SKUs

5 New Skincare Products in the Pipeline

War Paint is not a subset of a women’s brand. They speak directly to male customers in their language. They sell their award-winning products D2C and through selected partners e.g. John Lewis & Reiss.

War Paint is about more than just products. They have partnerships with Norwich City FC & Wigan Warriors to support mental health initiatives. They have also opened the first men’s makeup & wellness store in the world.

While men’s makeup is still a growing sector, the men’s skincare market is well established; it’s estimated to grow to $16.9bln worldwide by 2027 (+5% 2020-27). With their existing credibility, partnerships and distribution channels, they see the skincare market as the next category to tackle.

War Paint are fundraising to launch their new skincare line, due to launch in 2022.

*Based on management accounts.

BARBERS AND STYLISTS CAN SHAVE, SHAPE AND TRIM ON WET OR DRY SKIN FOR THE SMOOTHEST FINISH

STURTEVANT, WI (November 2021) – Andis® Company, a leading manufacturer of barbering and grooming tools, has released the reSURGE Shaver with new dual, independent gold titanium, hypoallergenic foils to combat irritation. This premium tool features an integrated long hair trimmer that reduces the amount of pre-trimming needed before shaving.With a sleek black and gold design, the innovative shaver has an easy pivot head that adjusts to hug the contours of the face, head and neck. It’s extremely powerful, high-speed motor delivers 9,900 strokes per minute to glide through wet or dry hair—eliminating the need for a straight razor.

“The reSURGE Shaver lets barbers and stylists do it all,” said Angie Perino, Andis Global Education Manager. “With a state-of-the-art design, wet/dry capability, integrated long hair trimmer and hypoallergenic dual gold titanium foils, this shaver packs all the punches. We are excited to get the reSURGE Shaver in the hands of barbers and stylists everywhere to empower them to create their way.”

The reSURGE shaver is the first to feature the company’s new logo and packaging and has a premium, sealed electronic on/off switch. Lithium-ion power delivers a 60-minute run time on a single charge. The shaver’s smart LED design features a 3-bar battery status indicator with a red low-level warning. A travel lock prevents accidental battery discharge. For nearly 100 years, Andis Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. Andis offers free online educational resources at master-barbershchool.com, allowing everyone from expert barbers to beginners to learn new tips and techniques behind the chair.

You can purchase the new reSURGE Shaver directly at andis.com as well as from authorized Andis dealers.

Retailers and distributors interested in carrying the reSURGE Shaver, or any other products from Andis Company, can find more information at andis.com or call 800-558-9441.

MSRP: $200.00

Help your clients maintain that ‘just left the salon’ feel in-between appointments with the new OSMO® CHROMAPLEX™ Aftercare Kit. Regular use further improves the condition of the hair, whilst helping to prevent future damage.

STEP 1: CHROMAPLEX™ BOND SHAMPOO #4:

Futureproof hair health with this gentle sulphate free shampoo as it strengthens and restores the hair with its Fibre Bond Technology. Packed with Colour Save Complex and UV filters to help protect against natural pollutants and prolong the life of your colour. Hair is left feeling soft, strong and radiant.

STEP 2: CHROMAPLEX™ BOND CONDITIONER #5:

Maintain your salon fresh colour with this nourishing, silicone-free daily conditioner. Formulated with Sunflower Seed Extract and Argan Oil, which help to protect against natural pollutants and prolong colour life. Leaves hair feeling replenished, strong, supple and radiant.

STEP 3: CHROMAPLEX™ BOND SUSTAINER #3:

Designed to maintain hair strength, sensational shine and suppleness, this ultra-conditioning at home treatment is formulated with Fibre Bond Technology. Use twice weekly to complete your 3 step aftercare hair regime.

Aftercare Kit Contains:

• 1x Bond Sustainer #3 250ml
• 1x Bond Shampoo #4 250ml
• 1x Bond Conditioner #5 250ml

SALON PRICE: £13.90 + VAT
RRP: £27.80

To request OSMO® for your salon, contact your local wholesalers or visit www.osmo.uk.com.

Soho-based The Lounge, owned by award-winning session stylist Joe Mills, has launched its new gender-neutral pricing list.

The salon, which has recently undergone a whole new look, has introduced new pricing for services, now based on hair length rather than gender. Removing the traditional male and female service menu, there are now three structures – Short Hair, that is above jaw length; Mid Length Hair for hair that is below the jawline and above the collar bone; and Long Length Hair, for those with longer lengths past the collar bone.

Owner and session stylist Joe Mills, says: “It is something we have been offering for quite a while, but it was time we made our gender neutral pricing official. We have a real cross section of clients coming into our salon and it makes sense to offer services based on hair length. It also means all our clients are paying for the time, expertise and professionalism of our stylists regardless of their gender.

“Our stylists are incredible at short hair as well as long hair and havebeen trained inall forms of haircutting, so updating our service menu made sense.”

The salon, which is celebrating its 20th anniversary this year, has recently undergone a whole new look after a severe flood during lockdown earlier this year. The salon now has a home-home-home feel with comfy seating and a muted colour palette.

Find out more about Joe Mills:
www.theloungesoho.co.uk
www.joeandco.net

Instagram:
@joemillshair
@joeandcosoho
@theloungesohohair

November 23, 2021 (Cleveland, OH) – On November 8th, eight Cleveland students received life-changing news when they were awarded full scholarships to local barber schools, thanks to Wahl Clipper Corporation’s Professional division and its innovative Fade It Forward™ program.

“It’s like my dream just came true. I was just so surprised, I almost cried,” said D’Niyae Morris, one of the Fade It Forward scholarship recipients. “It reminds you there’s still good people out here in the world.”

Students will receive mentoring from industry professionals while attending classes at The Keratin Barber College or Allstate Hairstyling and Barber College in Cleveland. The goal of the mentorships is to reinforce the hard work and dedication needed to achieve success in this competitive industry.

Garland “G Whiz” Fox was at the Urban League of Greater Cleveland to personally welcome the shocked recipients into the Wahl family. As a former homeless vet whose life was transformed by his barbering career, this ceremony was incredibly personal for him.

“I can’t think of a more deserving group,” says Fox. “Each student is a story of perseverance. They show up every day, not only for themselves but to improve the lives of their families and community.”

The recipients of the eight scholarships from the Sterling, IL-based clipper manufacturer are: Dominic DeLaRosa, KeVonte Sumlin, D’Niyae Morris, Chad Medley, Jr., (Jason) Jalen Dennis, Faith White, Brandon Thomas and Brooklyn Hatchette.

“I have no doubt these youth will make their families extremely proud,” said Lance Wahl, Global Vice President of Professional Products, Wahl Clipper Corporation. “We can’t wait to see how they progress and grow in their careers.”

This is the third city where the program has made its mark, making its debut in Chicago in 2018 and expanding to St. Louis last year. And Wahl Professional hopes to Fade It Forward to more youth in another community soon.

“Everything about this program is heartfelt. We are a family. Wahl is a family-owned company. And we are about community,” said Fox.

To get involved or learn more about the Fade It Forward program, visit http://www.wahlpro.com/fadeitforward.