BarberEVO Magazine

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Emma Doherty

Kyle Ross shares Movember moustache tips.

How do you figure out which style of moustache to go for?

Choosing a moustache style depends on a few factors: your face shape, hair growth pattern, and personal style. For example, those with a rounder face might go for a longer, more structured style like the handlebar, giving the illusion of length to balance out the roundness of the face. While someone with a more angular face could suit a chevron or pencil moustache, as shorter and more defined styles can complement any sharp features. It’s all about experimenting and finding a style that complements your look.

How long will it take to grow? What do you do if it’s patchy?

Typically, it takes around 4-6 weeks to grow a solid moustache, however this will vary person to person and if you’re anything like me, as little as 2 weeks can be enough to have a pretty thick moustache. This can be both a blessing and a curse if you think about the required upkeep and maintenance of fast and thick growing facial hair.

If it’s a bit patchy, patience is key. Let it grow out and see how it fills in, as the hairs may cover sparse areas over time. If not, a touch of beard oil and a bit of light trimming can help create a fuller appearance.

What tools do you need?

A good quality narrow comb and small scissors are essential for trimming and shaping. An electric trimmer with adjustable guards is also handy, as it lets you maintain the desired length and avoid over-trimming, if short symmetry is what you’re looking for.

What products do you need?

A quality beard oil, such as OSMO Beard Complex, keeps the hair soft and nourished. Moustache wax is also useful for adding a bit of hold. Although my pro tip is that any hair wax, such as OSMO Matte Clay Extreme, can be equally, if not more effective than a moustache wax, especially if you’re styling a more structured look.

How do you keep it clean?

Keeping a moustache clean is easy with regular washing, ideally with a gentle beard shampoo. This helps remove any food particles or oils without drying out the hair or skin. Rinse thoroughly and follow up with beard oil to keep it hydrated.

To order OSMO for your salon contact your local OSMO wholesaler at www.osmo.uk.com

OUT NOW: BarberEVO UK Issue 47 November/December

The latest issue of BarberEVO UK is OUT NOW! As the cooler months settle in, it’s time to elevate your barbershop game and keep the buzz alive. Our latest issue of BarberEVO is packed with insights, trends, and expert advice to help you navigate the season ahead. Whether you’re focusing on client satisfaction or levelling up your services, we’ve got you covered.

COVER: American Crew

We went behind the scenes with American Crew for their BarberEVO cover shoot with some of the biggest and brightest in the industry. Gracing the cover, we have Ian Harrold, Bobby Gordon, Tommy Winding, Chris O’Riordan Nicholas Taylor, Rob Wood, Aurelija Norvaišiene. We hear about their inspiration, product choice, how they created and styled their look; plus much more inside!

EVENTS

From the biggest barbering expos to community-driven pop-ups, we dive into the latest industry events that brought professionals together. This edition, we kick things off revisiting the Scottish Hair and Beauty Awards (SHABA), before reminiscing on the epic event that was EVO On The Road. Columnist Hayden Cassidy shares her experience celebrating Barbers Day in Brazil, and we have a look towards the Fellowship Luncheon.

BARBER OF THE EDITION

Get to know our featured Barber of the Edition, a true trailblazer pushing boundaries in the industry. Marie Rainsford is a soon-to-be superstar in the barbering world, as the Ireland-based barber is the new lead educator for OP45 Barberschool. Education and empowerment are at the forefront of Marie’s journey, so in this issue, we learn about her journey, approach to the craft, and how she stands apart.

BUSINESS

We break down key business strategies to help you thrive during the busy season. From effective marketing techniques to maximising retail opportunities, this feature begins with Barry Stephens sharing his business insights for readers. We hear from Kevin Vorley about how Morgan’s Pomade can boost your retail options, and Snip London share the ethos behind their retail selection and how they encourage sales.

TECHNOLOGY

Technology is transforming the way barbershops operate. Discover the latest innovations, including booking systems as we speak to three different barbershops about how they manage their schedules in the festive season. Kaye Sotomi, founder of Chop Chop London, shares how Fresha revolutionised his genderless salon.

INTERIORS

In this issue, we showcase jaw-dropping barbershop interiors that combine style with functionality. Explore how thoughtful design choices can create a welcoming atmosphere for clients while optimizing your workspace for maximum efficiency. We take a deep dive into Lieanne Buckley’s studio in Chester and share the ethos of DAPR – our barbershop abroad – based in Philadelphia, USA. Goodfellas Barbershop in St Albans share how Takara Belmont was the only choice for them, while The Daylight Company transforms three barbershops.

HYGIENE AND SANITATION

With hygiene standards at the forefront of modern barbering, we take a deep dive into the importance sanitation practices. Columnist Mark Maciver, owner of Slider Cuts in London, shares how he maintains hygiene in the barbershop to ensure client satisfaction. Emma Curd, Co-Owner and Director at Matakki Scissors, shares her recent appointment as a Habia ambassador, while we highlight some of the most important ways barbers can maintain the highest level of cleanliness and professionalism.

Wahl Professional launches quieter, efficient Vanquish Hairdryer.

Wahl Professional announces the launch of the Vanquish Hairdryer in the popular T-shaped design for a more efficient and quieter drying experience for consumers and pros alike.

STERLING, Ill., Oct. 21, 2024 /PRNewswire/ — Wahl Professional, the leading and trusted brand in professional grooming and styling, announced today the launch of the Vanquish Hairdryer, a brushless digital motor dryer designed for a quieter, lighter, and more efficient drying experience.

For long sessions, the Vanquish Hairdryer’s slim and lightweight T-shaped design improves handling and reduces wrist fatigue.

“The introduction of the Vanquish Hairdryer underscores our ongoing commitment to innovation and quality, as it brings a new drying standard to consumers as well as professional barbers and stylists,” said Lance Wahl, global SVP of sales and marketing for Wahl Professional. “The Vanquish is truly raising the bar for the next generation brushless digital motor hairdryers and is a game changer for the industry. Its innovative features create a more comfortable and elevated experience regardless of styling skill level.”

The Vanquish Hairdryer prioritizes power, comfort, and efficiency. With FlowControl, it delivers direct airflow and efficient power for fast, even hair drying from root to tip. The SmoothTone™ motor system removes harsh frequencies and keeps the volume low, so professionals can continue to chat easily with clients as they dry. For long sessions, the slim and lightweight T-shaped design improves handling and reduces wrist fatigue.

The Vanquish offers an easy-to-read and easy-to-use LED screen that displays four heat and three speed settings, so the drying experience can be personalized to the most comfortable heat setting for different hair types and thickness, or desired hair style. With the memory function, it will lock in the settings preferences, so the user can achieve their look again and again with convenience. The Vanquish also conveniently has an auto-clean function, keeping the filter clear of debris, for easy maintenance and long-lasting performance.

The Vanquish Hairdryer is available to purchase for $179.99 on Wahl Pro’s official website. For more information, visit Wahlpro.com and follow @Wahlpro on InstagramTikTok and Facebook.

About Wahl Professional

Since its invention of the first practical electric hair clipper in 1919, Wahl Clipper Corporation has remained on the cutting edge of the professional and home grooming category and is the leading brand for barbers, groomers, and stylists around the world. The family-owned brand embraces traditions and legacy, with its headquarters still rooted in Sterling, Illinois where it was founded and its global manufacturing located in the U.S. Wahl believes that hair has a profound ability to connect those and the world around them. They are on a mission to support, educate, and inspire the future of grooming, resulting in the On-Demand barber education platform, free and accessible to professionals everywhere, and the first-of-its-kind, fully-accredited Wahl Barber Academy. As the creators behind the ground-breaking annual Future Makers™ platform and the trusted name for leaders in the industry and those who are transforming it, Wahl exists to unlock the power of connection – one haircut at a time. For more information on Wahl Clipper Corporation and its products, please visit www.wahlpro.com.

Fresha’s Newest Fresh-Faced Ambassador: Sam Bentham

Rascals’ Owner and Founder, Sam Bentham, has just been announced as the newest Fresha Ambassador. The #1 Salon Software for booking, analytics, payments and more, has supported Sam through his journey from barber apprentice, to barbershop owner and entrepreneur. Sam spoke to BarberEVO about why he is Fresha’s #1 fan.

“I mean, I’ve been using Fresha before it was called Fresha,” chuckled Sam Bentham. “It just feels pretty full circle to be a Fresha Ambassador now.”

Sam is the owner and founder of the Newcastle barbershops Rascals, haircare line of the same name – and the newly announced Fresha Ambassador. Sam set up his urban city-scape style barbershop in Newcastle in 2018 and Rascals’ second location at the end of 2023 – Sam feels like his career has catapulted. Whilst this type of constant career evolution would bring some people a certain degree of stress, Sam told us he “loves it.”

Smiling, Sam said: “It’s funny, Fresha has been with me throughout my career. When I was just starting out, I got involved with Fresha because it was free, at the time. I’ve stuck with it for the entire time I’ve owned Rascals because it’s just so user-friendly. For me, it’s the perfect application – having two locations; with any other service, I would have to have two subscriptions. With Fresha, I’m able to integrate both stores into the one app. Having access to information about everything going on in my barbershops – from my stock levels to my staff’s commission – on one app, it’s made everything go so much smoother.”

The barber and entrepreneur, who is originally from North Tyneside in Newcastle, spoke to us whilst in the middle of a move to Manchester. While telling us about his plans to leave his barbershops in a managerial capacity, to set up a studio in the Rainy City and focus on creating digital barbering content, he noted that this is where Fresha comes in handy.

He said: “I have an amazing team at both Rascals stores, but I know that because they are such busy stores, the load will sometimes get overwhelming. It’s great to know that even if I’ll be away from the stores, I’ll be able to take on some of that weight. One of my favourite features on Fresha, is the add-on called Team Pay. I’m able to monitor the attendance and hours worked with the clocking in and out time sheets. I can track their commission, wages and tips – and pay it out. All from the app – wherever I am. Before Team Pay was developed, I used to have to sit on a Saturday afternoon and work everything out myself. So, it’s really allowed me to maximise my time and focus on different branches of my career.”

“I mean, there’s a greater benefit to it too, for owners. Before this feature came out, I used to have all of this money paid into my business account and send it out from there, which meant I was taxed on it all. With Fresha, because it’s all paid out via them and the business wallet feature, I’ve ended up saving nearly half my VAT bill, which I can then reinvest into my business,” Sam said.

The young creative, whilst “always having a business mindset,” didn’t always have the barbering bug – but it seemed there was always something trying to reel him in. When he was a child, Sam’s mum worked in a hairdresser – where Sam admittedly “loved the sound of the hair being cut.” After leaving high school, Sam studied Aerospace Engineering at college. Only lasting a year, he dropped out with no clear plan. With more free time on his hands, Sam began modelling hairstyles for his friend, who was undertaking a hairdresser apprenticeship. Fascinated by the colors and styles, Sam decided to make the move into the barbering world.

Sam said: “As soon as I figured out that I was going to give barbering a go, I knew I wanted to have my own shop. I’m someone who likes to do it my own way. When I was working for other barbers, I would always observe their space and visualise what I’d do with it. It’s the same with Rascals hair products. I’d be styling people’s hair and thinking about what ingredient could enhance the formula – even how I could make the packaging look better. So, I knew I had to start it up.”

The entrepreneur notes that launching the Rascals range in the summer of 2023 is one of two “real career highlights,” which reminds him of “just how far” he has come. Opening his second location of Rascals soon after the launch of his product line also gave the budding businessman a huge boost.

“It was so exciting opening the second Rascals. It lets me know I’m doing something right,” Sam nodded, before continuing. “I’m trying to do something different at Rascals. I’m trying to create something that is in between a barbershop and a salon. So, I use a lot of scissor work with a super in-depth consultation. I don’t want it to be your typical barbershop.”

Sam acknowledges that for some clients, this new-wave style of barbershop can feel intimidating. At Rascals, he makes it a priority to have his clients feel comfortable from the get-go.

“It’s about being greeted with a smile,” he said. “It’s about making the effort to give your client that good quality advice, to ensure your client feels listened to. I believe that’s one of the reasons we have such great customer retention rates. We’re able to focus on the service and really engage – a lot of that is because we have Fresha to deal with those important, but honestly, time-consuming tasks. We’re able to create that service that keeps our customers coming back.”