College Star – Denman’s Big Blowout Competition is back for 2026, and open for entries NOW.

The competition is easy to enter and comes with a huge cash prize of £1000, PLUS there are cash prizes for tutors who get involved too. Each student just needs to upload their details and four images of their very best blow-dry for the chance to win. Last year the winner was Mollie Dwyer of Wigan and Leigh College.

“Denman is so proud to give the UK College and student community this opportunity. The number of entries last year was staggering, so a big thank you goes to the hard-working college tutors for encouraging their students to enter. Blow-dry skills can transform a regular style into something exceptional and College Star is our way of giving students the incentive to strive for greatness. We can’t wait to see what they create!” said Denman CEO, Kevin McNamee.

Here’s what every College and student needs to know…

How to win: Just upload images of the front, sides and back of one blow-dry look. For full entry requirements and T&C’s please follow the link College Star | Denman Brush – Denman UK.

Competition opens: February 16^th

Competition closes: March 30^th

Winner announced: April 20^th

Prize: £1000 for the student and a hamper of tools valued at £200 for the student’s College department. PLUS £250 for the tutor whose students enter the most number of entries AND £250 for the tutor of the winning student! T&C’s apply.

Seeing the light of Spring after the dark depths of winter, Men are opting for colour.  Aveda colour specialist. Grant Carr of 1920 Salon Glasgow, shares his trend predication for men this spring. 

”Fresh blondes are having their moment for men,” explains Grant, “They bring a confidence to the individual, especially with the full colour transformation.  

“Whilst a nod to Cloud Dancer, Pantone’s Colour of the Year, this creamer shade is softer to work with Daniel’s skin tone.”

Grant used Aveda Level 9 Blonde and the Aveda Full Spectrum Demi + toner, for this fresh clean blonde.   With a full texture scissor cut and freehand around the face to refine, Grant completed the look with a beard trim. 

Phorest Software has officially concluded the Salon Owners Summit 2026, marking a milestone year for the global professional beauty community. Following the theme “Thrive: The Human Experience, Powered by Technology,” the event saw a record-breaking 750 attendees gather at the Royal Convention Centre in Dublin, surpassing the 2025 attendance by 15% and solidifying the Summit’s reputation as the premier global event for salon, spa and clinic leadership.

The two-day intensive was defined by high-energy networking and the exclusive unveiling of the Phorest AI suite designed to enhance human teams rather than replace them.

Innovation Spotlight: Phorest AI – Enhancing the Human Experience

The 2026 Summit served as the launchpad for Phorest’s most significant technological leap to date: the Phorest AI suite. Built on extensive global research and co-created with salon and clinic owners, this suite is designed to solve three core challenges of the modern beauty business: the need for team enhancement over replacement, the desire for trust and control, and the guest’s expectation for instant gratification. By automating administrative tasks – from summarising complex client histories to managing front-desk enquiries – Phorest AI ensures that teams can show up more prepared, more present, and more connected to every client.

“Our goal has always been to return the gift of time to salon, spa and clinic owners, allowing them to focus on the human connection and the artistry of the client experience,” said Ronan Perceval, CEO of Phorest. “Phorest AI isn’t just a tool; it’s an evolution in partnership. By automating admin, we empower our community to move from surviving the daily grind to truly thriving as creative entrepreneurs.” This year’s Summit was a powerful celebration of community, uniting salon owners, industry leaders, and innovators from across the field. Attendees enjoyed a standout experience filled with meaningful connections, shared learning, and collective growth – all set against a backdrop of inspiration and energy.

A Decade of Dublin: The End of an Era

After ten incredible years of hosting the Summit in Ireland’s capital, Phorest announced a major change of scenery for its next chapter. To accommodate the event’s rapid growth and provide a fresh, immersive experience, the Phorest Summit 2027 will move to Killarney, Co. Kerry.

“The energy in the room this year was electric.” continued Ronan Perceval. “Seeing our community grow this year proves that as our numbers increase, so does our ambition. After ten amazing years in Dublin, it’s time for our next chapter. We are so excited to be moving the Summit to the stunning landscape of Kerry in 2027 – it’s the perfect place to continue this journey of growth together.”

The move to the “Kingdom of Kerry” marks a new era for the Summit, trading the cityscape for the world-renowned beauty of Killarney’s lakeside landscapes.

2027 Dates: January 24th & 25th, 2027

Location: Gleneagle INEC, Killarney, Co. Kerry, Ireland

Don’t miss out on 2027! Secure your spot here – https://www.phorestsummit.com/

Wahl Professional set a new benchmark with trimmers two years ago with the release of the Hi-Viz®. Delivering clean lines and expert-level precision the Hi-Viz quickly became a must-have powerhouse in barber tool line ups. With everything Wahl does, the barber and stylist community is pivotal to every decision, so when it became clear the pros were looking for more, Wahl listened. 

Wahl didn’t stop at listening. From listening to testing, testing to engineering, the result? The Hi-Viz Air – a true Evolution of the Hi-Viz, built from feedback and shaped by the demands of the modern barber. Everything pros loved is still here – Adaptive Speed Control, the COMFORTCURVE® housing, and the ultra-slim neck. But now, it’s 30% lighter and designed to debulk, detail, and deliver. 

 The Hi-Viz® Air is here – Engineered To Evolve: 

All-in-One. Built from the feedback of barbers, the new Hi-Viz 2.0 blade is optimized for debulking, while still exceling at details. 

30% Lighter for 100% Control. Crafted from a premium polymer blend with COMFORTCURVE design, the Hi-Viz Air is lighter in hand and heavy in performance, giving you all-day comfort and effortless control without fatigue. 

Clear View. Clean Hits. The slim neck design unlocks full visibility so every cut, edge, and detail hits exactly where you want it with no second guessing. 

Consistent Power. Adaptive Speed Control delivers consistent power of 7000 RPMs (optimized for quiet performance), giving you smooth, even performance. 

Zero Downtime. Built for barbers who don’t have time to wait. The Hi-Viz offers industry-leading 45-minute full battery charge, while 5 minutes of quick charge delivers 15 minutes of cutting. 

Precision That Lasts. Hit every line with confidence. The Hi-Viz 2.0 blade is DLC coated to stay cool and sharp 8x longer, and adjustable to zero-gap for ultimate precision. 

The Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the professional beauty industry, has announced an expansion and realignment of its Government Affairs team to strengthen industry advocacy at a pivotal moment for licensed professionals nationwide.

As part of this strategic evolution:

Myra Reddy, currently PBA’s Director of Government Affairs, will be elevated to Vice President of Government Affairs, where she will oversee national policy strategy and legislative engagement, ensuring that the voice of the professional beauty industry is heard and represented in public policy.

Kati Rapoza will advance into a newly defined Director of Advocacy and Industry Mobilization role, expanding her leadership across advocacy campaigns, stakeholder communication, and member engagement.

Leslie Roste, a respected policy and safety expert well known for her impactful work with the Future of the Beauty Industry Coalition (FBIC) to develop and promote the Cosmetology Compact, will join PBA as Director of State Relations. In this role, she will help advance multi-state licensure initiatives, including both the Cosmetology and Esthetics Compacts. Her addition strengthens alignment and continuity across industry-wide government affairs efforts.

PBA CEO Leslie Perry emphasized that these changes reflect a commitment to building a unified, collaborative, and highly resourced advocacy structure.

“Our industry is at an inflection point,” said Perry. “As the Cosmetology and Esthetics Compacts continue to accelerate across the country, it is vital that we show up with one coordinated strategy, one voice, and one strong, aligned team. Elevating Myra and Kati, and welcoming Leslie, ensures PBA is positioned to deliver the leadership, expertise, and momentum needed right now.”

Gordon Logan, Chairman and Founder of SportClips and President of FBIC, added: “Over the past three years, I have worked closely with Myra and Kati many long hours on the tip tax credit, and they were tireless in their efforts to push it through. Their expanded roles are very well deserved. Leslie has been instrumental in developing the Cosmetology Compact on behalf of FBIC, and the success to date is due in large part to her efforts. Her move to PBA is well-timed so that she can continue to coordinate compacts for both Cosmetology and Esthetics. Our industry is stronger than ever thanks to the leadership of all three of these ladies.”

The new Government Affairs structure will allow PBA to streamline legislative strategy, increase state-level engagement, strengthen mobilization efforts, and bring clarity and coordination to advocacy around the Compacts and other critical issues affecting licensed professionals.

Roste formally joined PBA on January 2, 2026.

Olivia Garden, a leader in professional and consumer hair tools, is proud to announce the launch of left-handed OG Barber Shears, designed to deliver the same durability, precision, and ergonomic comfort as the original collection. Created to support left-handed barbers and stylists, these new additions ensure a smooth, effortless cutting experience without compromise.

All OG Barber Shears feature a matte black titanium coating, reinforced steel alloy, and convex blades for superior hardness, longevity, and consistent cutting performance. Designed with larger finger holes and two sets of finger ring inserts, the shears provide a customizable, ergonomic fit for a wide range of hand sizes on both right- and left-handed users. An offset handle with specialized thumb curvature helps keep the hand relaxed in a natural open position, reducing strain during extended use.

Each purchase includes a premium zipper case with essential maintenance tools such as the ShearCare™ oil brush, cleaning cloth, finger ring inserts, and a tension adjustment tool. Left-handed shears are also eligible for Olivia Garden’s Exclusive Service Program, which allows barbers and stylists to exchange their used Olivia Garden Barber Shears for a brand-new identical pair to maintain optimal performance over time.

The launch of left-handed OG Barber Shears further expands the OG Barber lineup, which also includes OG Barber Brushes and OG Barber Wave Brushes, giving barbers access to a complete, professional-grade collection designed specifically for barbering needs.

• WHO: Olivia Garden and left-handed barbers and hairstylists seeking professional-grade shears
• WHAT: Launch of left-handed OG Barber Shears designed for precision and durability
• WHEN: Available now
• WHERE: Available at oliviagarden.com and select Olivia Garden retailers

For more information on Olivia Garden, follow the brand on Instagram, TikTok, and Facebook. 

The Professional Beauty Association (PBA) Unveils the 2026 PBA North American Hairstyling Awards (NAHA) Finalists

The PBA revealed the Finalists for the 37^th Annual NAHA, presented by JCPenney. Widely regarded as the most prestigious honors in North American professional beauty, NAHA celebrates the artists whose work sets the creative, technical, and cultural standard for the industry.

The 2026 PBA NAHA Finalists represent an extraordinary range of creative vision, technical mastery, and innovation. Across hair, makeup, education, and team-based artistry, these artists have pushed beyond trend to create work that is bold, intentional, and unmistakably forward-looking.

Each Finalist earned their place through months of conceptual development, technical refinement, and creative execution. Submissions were judged anonymously by a panel of industry-leading experts and evaluated on technical excellence, cohesion, originality, and artistic impact.

To be named a PBA NAHA Finalist is to be recognized among the most accomplished professionals in the industry. These artists create work that not only reflects where beauty is today, but signals where it’s going next.

The 2026 PBA NAHA Finalists are:

Avant Garde:
Breanne Gershon,@glam.breanne – nominated for two categories
Chrystofer Benson, @cbensonhair – nominated for two categories + Team category
Erika Fung, @erikafunghair
James Valiant, @jamesvaliant
Michael Pollsinelli, @michael.polsinelli

Barber of the Year:
AROD, @Arod23pr
Carlos Estrella, @Los_cut_it
Carlos Pagan, @Drasticartbarbering
Chris Jimenez, @c.jimenez24
Papiblendzz (Henry Rodriguez), @Papiblendzz

Editorial Stylist of the Year:
Brendnetta Ashley, @edgybgirl
Jamie Wiley, @jamiewileyeditorial – + Team category nomination
Josie Vilayvanh, @josievilay
Maggie Semaan, @maggiesemaan
Ruth Roche, @ruthroche – nominated for two categories

Educator of the Year:
Ashlee Norman, @ashleenormahair
Naeemah LaFond, @naeemahlafond
Nina Tulio, @ninatulio
Sonya Dove, @Thesonyadove
Stephen Moody, @hairmoody

Haircolor:
Breanne Gershon,@glam.breanne – nominated for two categories
Brooke LeMasters, @brookelemastershair
David Vendittelli, @davidvendittelli + Team category nomination
Gilad Goldstein, @myguiltycrown + Team category nomination
Sean Godard, @seangodard + Team category nomination

Haircutting:
Evie Johnson, @contactevie
Genia Church, @GeniaChurch – nominated for two categories
Isabelle Lachance, @isabelle.lachance.oblic
Marylle Koken, @kokentheharlot
Tippi Shorter, @tippishorter – nominated for two categories

Hairstylist of the Year:
Brayden Pelletier, @justbhair – nominated for two categories
Julie Vriesinga, @julievriesinga
Michelle Oliver, @michelleoliverhair
Robin LeChance, @robin_la_chance
Vanessa Whitmarsh, @vwhitmarshhair

Inspiring Salon of the Year:
Bliss Salon and Spa, @BlissSalonAndSpa2020
Genesis Salon and Spa, @genesis_salonandspa
kit. Fort Thomas, @kitfortthomassalon
Matthew Morris Salon, @matthewmorrissalon
Salon Raybon, @salonraybon

International Collection of the Year (*NEW IN 2026):
Carlos Valiente, Spain @carlosvaliente.bycv
Danilo Giangreco, United Kingdom @danilogiangreco_hair
Emma Simmons, United Kingdom @emmasimmonshair
Gianluca Grechi, Italy @gianlucagrechi
Tom Yek, Malaysia @tomyek_decrypt

Makeup Artist of the Year:
Angela Balbon, @mzbartistry
David Maderich, @davidmaderich
Ebony Ivey, @theiveyleaguebeautycollective
Kisha Augustine, @kishaaugustine
Patricia Bailes, @Pbailesmua

Master Hairstylist of the Year:
Allen Ruiz, @allenruizstyle
Anna Pacitto, @anna_pacitto_pure
Cassie Carey, @cassiecarey.hair
David Barron, @barronslondonsalon
Nicole Pede, @nmpede

Student Hairstylist of the Year:
Derek Robinson, no social handle provided
Elin Lien, @elinthebeautician
Madison Jessop, @twixystyling
Mai Nguyen, @maimai.hair22
PJ Hayes, @pj.cosmo

Styling and Finishing:
Brayden Pelletier, @justbhair – nominated for two categories
Carlos Alvarez, @carlos_alvarez_hair
Galyna Poczciwinski, @ufirami
Laura Gunter, @lauragunterbeauty
Ruth Roche, @ruthroche – nominated for two categories

Team of the Year:
1CPR
Jamie Wiley, Joel Torres, Nanette Guild, Vinnie Morey, Dayna Gamba
@jamiewileyeditorial, @joeltorresstyle, @nanette_guild, @theproperorangecounty, @dgcuts

Chrystofer Benson Collective
Chrystofer Benson, Hannah Benson, Lacye Geitgey, Karine Belanger, Chris Jimenez, Erin Hensley            
@haircbc_pro

Team INdustry
David Vendittelli, Marilyn Vendittelli, Natasha Gerschon
@davidvendittelli, @marilynvendittellihair, @styledbybloss

The Upper Hand
Hannah Waters, Soleil Rocha, Jordan Dudley, Zoe O’Day
@theupperhandriveroaks

Ulta Beauty
Gilad Goldstein, Michelle O’Connor, Galyna Poczciwinski, Sean Godard, Beto Sanchez, Janelle Eyre
@myguiltycrown, @michelleoconnorbeauty, @ufirami, @seangodard, @betoloveshair, @jeyre.hair

Texture:
Chrystofer Benson, @cbensonhair – nominated for two categories + Team category
Genia Church, @GeniaChurch – nominated for two categories
Jaimee Harris Smith, @Hairbyjsmith
Jamie Wiley, @jamiewileyeditorial – nominated for two categories
Tippi Shorter, @tippishorter – nominated for two categories

Winners will be revealed during the 37th Annual North American Hairstyling Awards, presented by JCPenney, on Sunday, May 31, 2026, at the Chapin Theater in Orlando, Florida, held alongside Premiere Orlando. The live awards ceremony will bring together leading artists, educators, brands, and industry voices for an evening celebrating excellence at the highest level of professional beauty.

“PBA NAHA honors more than beautiful work. It honors the courage to lead creatively,” said Leslie Perry, CEO of the Professional Beauty Association. “This year’s Finalists demonstrate what happens when mastery, vision, and purpose intersect. Their work challenges convention, raises the bar for our industry, and inspires what’s possible next.”

DermapenWorld has announced the launch of the RE:GEN Roadshow: The Future of Skin & Hair — a nationwide education and networking event that will tour six major U.S. cities this March.

Bringing together global industry leaders in hairdressing, aesthetics and medical science, the RE:GEN Roadshow is designed to empower salon and clinic professionals with the latest breakthroughs in scalp health, fine and thinning hair solutions, and regenerative science-based treatments. The Roadshow offers attendees access to world-class education to elevate client results and business growth.

Attendees will experience a vibrant evening of community, learning, inspiration and connection, with complimentary canapés and drinks plus a Goodie Bag valued at over $300.

A Transformative Event for the Professional Industry

The roadshow will host approximately close to 1000 salon and clinic professionals nationally, with 100+ attendees per city, across Chicago, Atlanta, San Francisco, Los Angeles, Miami and Dallas, uniting:

• Hairstylists & barbers
• Beauty & aesthetic clinic owners
• Medical aesthetics practitioners
• Trichologists
• Business leaders

Global Experts Headline the Stage

The event is led by internationally respected industry icon:

Tracey Hughes, Global General Manager for EXO-GROW and Hall of Fame Hairstylist.

Guest speakers include:

Andrew Hansford (London, UK) — Medical expert, Trichologist and Global Educator in hair restoration

Corri Marshall (Sydney, Australia) — Co-Founder of Dermapenworld and product innovator

Additional leading Doctors and influential Hairstylists appearing in all cities

World-Leading Innovation Behind the Movement

DermapenWorld is the #1 microneedling company worldwide, operating in 107 countries, supported in the U.S. through distribution partner DP Derm, a key leader in medical aesthetics. With a long-established authority in regenerative skin science, DermapenWorld now expands its expertise into the hair restoration and hairdressing sector through EXO-GROW, bringing new advanced solutions to salon professionals across the country.

Industry Partnerships

The RE:GEN Roadshow is supported by leading industry collaborators including: Ergo Styling Tools, DP Derm and Phorest Salon Software.

Why Attend

“This is more than an event — it’s a movement advancing the future of professional practice and salon haircare. We’re bringing together the latest scientific breakthroughs, real-world education and community to help professionals transform the way they approach skin and hair health,” says Tracey Hughes, Global General Manager, EXO-GROW.

Attendees will walk away with:

• Practical hair loss and scalp restoration education.
• Access to new science-driven innovations shaping the future of the industry.
• Knowledge into new revenue streams to drive tprofitability and how to stay ahead of a rapidly growing multi-billion-dollar hair loss category.
• A deeper understanding of the emotional and psychological impact of hair loss, helping you to better support your clients with empathy and professional care.
• Networking with top experts and peers across hairdressing, beauty, aesthetics and medical fields.

Event Dates

• Chicago March 22
• Atlanta March 23
• Los Angeles March 29
• Dallas March 30
• Miami March 31
• All events 5-9pm

Tickets

Tickets are available now.
Register here: https://hubs.ly/Q03XzJbJ0

America’s Beauty Show returns to the Donald E. Stephens Convention Center in Rosemont, Illinois, April 18-20, 2026, marking its 103rd year as North America’s largest nonprofit beauty event. Built for licensed professionals who take craft seriously, ABS blends advanced education, on-floor discovery, and industry connection under the 2026 theme, THRIVE, with a renewed emphasis on community and professional momentum.

Competitions expand in 2026. Barbers, this is your weekend to sharpen your edge and show what sets your work apart. America’s Beauty Show 2026 brings elevated barber education, pro tools, and serious on-floor discovery to Rosemont, built for artists who care about precision, performance, and modern grooming.

Make time for the BARBER COMPETITION hosted by Chicago’s own Headquarters Barbers on Sunday, April 19, from 2:00 – 5:00pmCST, happening live on the Barbershop Stage. Expect high-level talent and strong technique. Whether you compete or watch, you will leave with fresh inspiration, new approaches you can take straight to the chair, and a deeper connection to your barber community. Enter today.

ENTER THE ABS BARBER COMPETITION HOSTED BY HEADQUARTERS BARBERS

Come see A-Rod, Brea J, Byrd Mena, Ivan Zoot, John Mosley, Jesse Elite, Los Cut It, Tyler Kelbert and more. Expect techniques you can translate directly to the chair, plus forward-looking perspective on what clients are asking for next.

On the show floor, brands span pro hair, tools, and grooming, including BaBylissPRO, L3V3L 3, Andis, Wahl, Stylecraft | Gamma+, Johnny B. Hair Care, Headquarters Barbers, Barber Evo and additional exhibitors alongside major beauty and wellness names. It is a concentrated opportunity to test, compare, and shop with intent, whether you are refining a luxury service menu or upgrading your station essentials.

To enter the Competition, ABS Show Tickets, CC membership, and the Advanced Program Show Guide are now available at AmericasBeautyShow.com.

For more details, visit americasbeautyshow.com and follow on social media.

By Alyssa Guerra 

Luxury customer experiences and services go above and beyond to make every customer feel seen and valued. It’s about tailoring the little details other barbershops ignore, from the atmosphere to your services to your communication. The goal is to craft a seamless, memorable journey that forges deep connections and conveys your values every step of the way, said Paul Andre de Vera of BSPK. 

Luckily, you don’t have to reinvent the wheel to offer high-end customer service and exceed customers’ expectations. You don’t have to break the bank, either. Here’s how you can deliver premium customer experiences at any barbershop, on any budget. 

1. First Impressions 

When designing a luxury customer experience, consider the details your clients will notice first. For example: 

• Are they offered a snack, beverage, warm greeting, or reading material when they arrive? Or are they ignored?  

• Does someone answer the phone or call back right away? Or are they left waiting for days?  

• Can they book online without headaches? Or do they give up halfway through due to a buggy website? 

• Is your space clean, decorated, and nice smelling? Or is there dust and a foul odor?  

Examples: 

• Use signature scents, comfy seating, music, lighting, temperature, and cleanliness to craft an intentional ambience, Harper Ellis Hair Co. (HEHC) says. This could be as simple as adjusting the lights, keeping the space spotless, or making ad-free music playlists on your phone.  

• Ask family and friends to walk through the door and note their impressions. How does the space make them feel? Is it what you had in mind? Repeat from time to time and use their feedback to adjust accordingly. 

Listen, smile, and engage when customers are present. Body language says a lot!  

2. Personalization and Exclusivity 

The difference between luxury and run-of-the-mill experiences lies in how valuable you can make a customer feel. Personalize their experiences so your clients never feel like “just another customer” again, HEHC says.  

Examples: 

• Note customers’ preferences, personal details, and purchases so you can tailor your product or treatment recommendations based on their needs.  

• Seek opportunities for exclusivity. Can you offer services that are new or hard to find elsewhere? Can loyal customers get extra perks?  

• Consider handwritten thank-you notes, birthday cards, and other personal touches that show each client your appreciation. 

• Use the customer’s name when speaking to them. “Hey, Brian! Welcome in” sounds friendlier than “Hey. Welcome in.” 

• Provide free options that allow customers to tailor their luxury customer experience. For example, consider asking if they’re OK with chitchat or if they want silence. Offer conveniences like a blanket, refreshments, and warm or cold towels. 

3. White Glove, End-to-End Experiences 

If you really want your barbering services to stand out, look for avenues to improve efficiency and remove hiccups from the customer’s journey. You’ll not only make it easier to book appointments, but also elevate the experience in little (but noticeable) ways. 

Examples: 

• Seek opportunities to make processes more efficient and convenient, like with 24/7 online booking, a frequently tested website, digital consultation forms, and automated reminders. 

• Routine training helps ensure that “exceptional service becomes second nature,” Ken Thomas wrote for Forbes. Hire and train your barbershop employees to represent your values consistently, whether it’s through body language or problem-solving during conflicts. 

4. Expertise 

You can’t achieve excellence without expertise. 

After all, customers—high-end consumers and otherwise—are coming to you as an industry expert. If you have the skills and answers they’re looking for, they’ll quickly learn to trust you. Once a customer knows they’re in safe hands, even the simplest services feel extraordinary. 

Examples: 

• Research top products, tools, or trends so you can use them, stock them, and answer questions about them. 

• Push yourself to pursue continuous training. Use it to fine-tune your barbering skills and offer more advanced techniques or services. 

• Showcase your awards, certifications, and reviews where current and prospective customers can see them. 

Premium insurance shouldn’t require luxury prices, either. 

When it comes to luxury services and high-end customer experiences, our team at WellnessPro believes value doesn’t have to be expensive.  

Barbers, visit the WellnessPro website and start your coverage journey for as little as $159 a year.