BarbersRide is back for its 9^th consecutive year! In 2025 BarbersRide is back on the rolling rural roads of England after two years away fund-raising for Make-A-Wish in Ireland, and in the Netherlands and Germany. 

BarbersRide is a road trip like no other. This year, celebrating the camaraderie only a motorcycling adventure can promise, the Riders will visit past Main Sponsors en route, to hand out plaques and thank them for their continued support throughout the years.

The mission for 2025: to raise over £30,000 for Make-A-Wish, the charity which makes dreams come true for seriously ill children and their families. The trip also aims to raise as much awareness as possible for the charity’s work, all while giving riders an unbeatable sense of fellowship and memories to last a lifetime.

Established in 2017, BarbersRide has so far raised a grand total of £183,000 for children’s charities. Evenings are hosted by prestigious barbershops along the route, giving everyone on the road the chance to kick back, celebrate and fundraise with some of the UK’s most in-demand barbers.

2024 saw the BarbersRide crew take to the roads in Germany and the Netherlands on an epic 972 miles / 1564 km across Europe as a motley crew of over 30 riders set off on a 5 day mission, united by their passion for bikes and barbering. From slippery single tracks to savage switchbacks and razor-sharp racetrack bends, every moment counted.  

In 2025 BarbersRide kicks off at Lind Harley-Davidson in Newmarket on 2nd August with the finale at The Master’s Barber Shop in Southport on 7th August. All with one goal: to have as much fun as possible whilst raising funds for Make-A-Wish. 

Recently added sponsor, Matakki have announced a fantastic opportunity to win one of Matakki’s Barber 6.5″ Professional Hair Cutting Scissors (RRP £265)!

A huge thank you to our Associate Sponsor, Matakki Scissors, for generously donating this incredible prize.

The competition opens on 18th July 2025 and closes on 7th August 2025. The winner will be drawn by raffle during the closing event of this year’s BarbersRide.

Tickets are just £5 each, with no limit on how many you can purchase—so the more tickets you buy, the greater your chances of winning!

All proceeds will be donated to Make-A-Wish, helping to bring joy to children with critical illnesses.

 Make It With Wahl is a celebration of the barbers and stylist’s that have chosen to trust and rely on WAHL tools, whilst also celebrating Wahl’s legacy. A legacy that speaks to dedication, craftsmanship, and the highest standards in the industry. 

Featuring the inspirational stories of 4 barbers, the campaign calls for the barber and stylist community to share their own stories using #MakeItWithWahl. Whether they’ve come to barbering later in life as a second career or want to use barbering to uplift their community, Wahl Professional is excited to hear and share these stories. 

Multiple opportunities will be presented for the Wahl community to be involved in the campaign, with Wahl uplifting and sharing voices across the community on social media platforms. 

When it comes to men’s grooming, American Crew has long been at the forefront of innovation, setting the standard for professional styling products. Now, with the launch of their new pre-styling shampoo range, Ian Harrold shares with BarberEVO why this is a must-have range for barbers and their clients.

“People are asking, ‘Why is there a need for a pre-styling shampoo?’,” Ian told us. “My answer to that is 14 years ago, you never would have thought you ‘needed’ an iPad, but that need was created following the launch and demand. 

“So that’s what American Crew are doing here with their Pre-Styling Range. For example, the Fiber Pre-Styling Shampoo adds strength and texture to the hair with the Fiber properties so that when you enrich it with either the Fiber Grooming Foam or Fiber Cream you don’t need as much product. This product is like a magnet that pulls all aspects of the grooming together and makes styling easier for both barber and client alike.” 

We asked Ian to tell us why this new American Crew range is so revolutionary to the male grooming industry, and he explained: “This is the first male grooming range that has styling elements brought into the shampoo while cleansing the hair as well. With this product, you don’t need to use conditioner because when you’re adding elements of product to the hair shaft you don’t want to rinse that out with conditioner. 

“With the Boost Pre-Styling Shampoo, you will find that as soon as you start towel drying your hair already has extra volume and will start defying gravity once you add that friction. While cleansing the hair and scalp, there is added volume already so when it comes to styling with the Boost Powder, you will use less product as the hair is already infused with some of those styling properties.” 

And why is this something that Ian recommends for both barbers to use behind the chair and for their clients at home? “This range, consisting of the Boost Pre-Styling Shampoo, Fiber Pre-Styling Shampoo, and the Forming Pre-Styling Shampoo makes their haircare regime much simpler and allows people to get better value and effectiveness of their styling products. 

“With the Forming Pre-Styling Shampoo, this is great for helping clients with curly and Textured hair wake up with curls held in place. It removes that element of frizz and that can often come with curly hair, while adding shine and complete curl definition.”

Ian continued, noting: “One of the key things I know about male grooming is that men like products with ease – which is why 3-in-1 products are so popular. So, if you can offer a product that helps simplify their routine at home, it offers great retail value while also allowing barbers to have a more effective service behind the chair. 

“A lot of my clients will tell me that they don’t have time for in depth styling routines, or don’t know how to apply products. This range becomes an easy retail sale because it gives them the benefit of time and ease when creating the style they’re trying to achieve. For barbers, I’d recommend talking your client through the steps when you’re styling their hair and how these products will benefit them.” 

With new products, it can be daunting to integrate it into the barbershop wondering what if your clients or team don’t like it, but Ian shared some of the reactions he’d received. “This is definitely an addition to the American Crew family that has been really well received by the team,” he told us. “We were a bit sceptical at first but after seeing the results, we have implemented the Pre-Styling Range across the board. Now it’s officially launched, we are seeing the client reception to using this at home and it’s been extremely positive.” 

The Scottish Hair & Beauty Awards will take place on Sunday 24th August 2025 at the iconic Glasgow Hilton, with the biggest names in the industry coming together for a night of glitz, celebration, and career-defining recognition. This year’s event promises to be more spectacular than ever, shining a well-deserved spotlight on the talent, creativity, and hard work that powers Scotland’s vibrant hair and beauty scene.

On the red carpet, we’re thrilled to welcome two of the industry’s most loved personalities — Fallon Carberry and Justin Mackland — who will be hosting exclusive interviews with finalists and special guests, bringing the red carpet to life with energy, elegance, and a whole lot of fun.SHABA Founder Joanne Reid shares:
“Every year the standard gets higher, and 2025 is no exception. Our finalists represent the best in Scotland — bold, passionate, and game-changing professionals who are shaping the future of the industry. We’re so proud to celebrate them all.”

With celebrities, influencers, industry leaders, and creatives in attendance, SHABA 2025 is set to be an unforgettable celebration — complete with a high-impact awards ceremony, live entertainment, and the legendary SHABA afterparty.

🎟 Tickets are now on sale and expected to sell out fast — secure your spot at Scotland’s biggest hair and beauty event of the year.

Best Apprentice Barber
Revival room	Paul mclaren
Kings barber shop	Robbie gemmel
Future Studios	Mark Howie
Rag & Bone Barbershop	Kye Stewart
The Cave BarberShop	Jodie Taylor
Wee Rebel Barber	Jax Flanagan
Beardy beardy Finnieston	Grant Clark
Brown & sons barber co	Cayden Brown
Beardy Beardy Renfield Street	Lewis Templeton
Serpent Kings Barbershop	Rhys Brannan

Best Barber Colourist
Dadi Long Locs	Dadi Long Locs
Craig Boyd Hairdressing	Kirsty Newlands
Barber & Groom	Leigh Legano
URBANHAIR	Zoe Clark
The Cave BarberShop	Rafal Golaszewski

Best Barbershop

The Cave BarberShop

Kings barber shop

Atelier Alexander – Salon & Barbers

Black Lotus Barbers

R+R Studios

The Changing Room Barbershop

Orbit Smoke Barbers

Serpent Kings Barbershop

Rag & Bone Barbershop

Beardy Beardy Renfield Street

Beardy beardy Finnieston

Mr Dun Barber

Best Male Barber
URBANHAIR	Blayre Turnbull
Mr Dun Inverurie	Tate Mckenzie
Rag & Bone Barbershop	Aaron Wilson
The Cave BarberShop	Scott Thompson
R+R Studios	Keiran Flynn
Apex studio – Premium Barbering	Zak Khokhar
Kings barber shop	Alan nassadi
Hard Grind	Daniel Laird
Beardy Beardy Renfield Street	Mark shannon
Beardy Beardy Renfield Street	Tommie McGuckin
Black lotus barbers	Aaron Fallon
Beardy beardy Finnieston	Euan Pirie
Morelife barbershop	Blair Cochran-Brash
Atelier  Alexander – Salon & Barbers	Stephen Binnie
Sandras Unisex Hair Salon	Kyle Morton

Best Trainer / Training School

Desiree’s

Erasure Skin Academy

James Dun Salon

MANIQUE Beauty Salon & Academy

MADEwithMTA Barber Academy

Fempire Beauty / Fempire Beauty Academy

Samantha Blues Hair

Mr Dun Barber

Evolution Hair Clinic

Best Female Barber
Black lotus Barbers	Erin Wick
Barber & Groom	Leigh Legano
Mastercut Hairdresser Glasgow	Sabrina Samuel
Orbit Smoke Barbers	Angela Dickson
Serpent Kings Barbershop	Janna Carlton
Serpent Kings Barbershop	Emily McKenna
R+R Studios	Michelle Duncan
Kings barber shop	Joanne woods
MINT Barbers	Sheridan  Smith

Iconic barbering brand PASHANA® proudly unveils the next chapter in its storied legacy with a striking new visual identity, showcased in a recent photoshoot set in an authentic, working barbershop. 

With a rich heritage spanning back over a century, to 1910, PASHANA® has long been trusted by professional barbers for its classic grooming products and traditional formulations. The brand’s recent refresh honours that rich history while embracing a contemporary look designed to resonate with today’s discerning barbers and style-conscious clientele. After all, even the classics need a little touch up now and again! 

The new photography captures the essence of the PASHANA® range in its natural habitat — a barbershop! From vintage chairs to heritage tools of the trade, the shoot brings together timeless barbering traditions with the modern evolution of the brand. 

The brand refresh includes updated packaging, enhanced branding elements, and a renewed focus on supporting barbers with products that blend classic quality with contemporary appeal. Trade wholesalers Trade wholesalers will also appreciate the strengthened shelf presence and elevated visual impact that PASHANA® now has. 

Wholesalers and industry professionals can expect to see the fresh look rolled across stores and marketing materials in the coming months. 

Olivia Garden, a leader in professional and consumer hair care tools, proudly introduces its latest innovation: the OG Barber Shear Collection. Designed with precision, durability and comfort in mind, this collection includes three shear sizes (5.75”, 6.25” and 7”) along with a 6” thinner, catering to the diverse cutting needs of barbers and hairstylists.

Each shear in the OG Barber Shear Collection is engineered with a distinctive matte black titanium coating, reinforced steel alloy and convex blades. These unique features enhance durability and ensure superior hardness and longevity for smooth and effortless cutting performance. Plus, with larger finger holes and two sets of finger ring inserts, the shears provide a customized, ergonomic fit for all hand sizes.

The 6.25” thinner, designed with 30 handcrafted teeth featuring micro-serration, offers seamless blending and texturizing capabilities. An offset handle with specialized thumb curvature keeps the hand relaxed in a natural open position, reducing strain during extended use.

Each OG Barber Shear Collection purchase includes a premium zipper case with essential maintenance tools like the ShearCare™ oil brush, cleaning cloth, finger ring inserts and a tension adjustment tool. Purchase also offers eligibility for the Exclusive Service Program. This program allows barbers and stylists to exchange their used Olivia Garden Barber Shears for a brand-new identical pair, ensuring optimal shear performance over time.

With its superior design, precision craftsmanship and hassle-free maintenance program, this collection is set to become an essential tool for barbers and stylists alike. The OG Barber Shear Collection is available for purchase at www.oliviagarden.com and select Olivia Garden retailers. Be sure to follow the brand on Instagram, TikTok, and Facebook for more information.

Excitement! Energy! Education! Community! Growth!

April 5-7, 2025, at the Donald E. Stephens Convention Center

The 102nd America’s Beauty Show 2025 (ABS), held April 5-7, 2025 at the prestigious Donald E. Stephens Convention Center in Rosemont, IL, showcased the beauty industry’s ongoing growth, unity, and innovation. This year’s theme, GROW, was a reflection of the collective spirit of the beauty community, which emphasized professional and personal growth.

With another record-breaking 20,000+ attendees, ABS brought together beauty professionals from across the globe to learn, network, and celebrate the beauty community. The event featured 320 classes, the majority FREE with an ABS ticket. 2025 is a renewal year, and courses offered a diverse range of education from haircare to skincare, barbering, nails, makeup, health and wellness. Over 100 world-class educators shared their global expertise, and 400 exhibitors, including 130 new exhibitors, a Global Nail Competition, and Student Power Hour hosted by Beauty Cast Network.

ABS 2025 highlighted the international nature of the beauty industry, with a strong presence of international exhibitors. The Fruitful Yield Health and Wellness Pavilion showcased 40+ leading brands, offering the latest in wellness products and services, designed to care for those that have dedicated themselves to caring for others.

Evening entertainment added to the excitement, with the famous ABS Global Image Awards. ABS Global Image Awards provided a glamorous celebration of talent and creativity. Winners from around the world were recognized for their submissions and artistry. Live music and dancing with Libido Funk Circus created an unforgettable atmosphere, and the official ABS Sunday Night Party, in collaboration with

Chrystofer Benson’s CBC Productions L.I.V.E. 312, brought a standing-room-only crowd together for an evening of high-energy fun with industry leaders, influencers, and professionals celebrating the best of the community.

“America’s Beauty Show 2025 was a powerful reminder of what’s possible when our beauty community comes together. It was pure joy — experienced by tens of thousands throughout the weekend. I’m so proud of our beauty community, which has made this non-profit event possible for over 102 years. Now more than ever, community is the path to sustainable growth. We all need to take note of the magic that happens when we show up for each other. That’s America’s Beauty Show, and to us, community is everything,”

Commented Frank P. Fulco, Chief Executive Officer of America’s Beauty Show.

ABS 2025 featured stunning presentations by top-tier artists and world class educators, including The Ulta Beauty Pro Team, Tabatha Coffey, Guy Tang, Chrystofer Benson Collective, Sam Villa, Social Art House, Salon Centric, J Ladner, Ted Gibson, Nick Arrojo, A-ROD, Kenny Duncan, Candy Shaw, George Alderete, and many more!

Brands included Amika, Ulta Beauty, CHI by Farouk Systems, BabylissPro, L3V3L 3, Wahl, Ergo Styling Tools, Hairtools, Oliva Garden, Wet Brush, Framar International, Stylecraft Gamma+, Andis, Wahl, FarmHouse Fresh, CIDESCO Section USA, Repechage, Fruitful Yield, Cuccio, Henkel Corporation, Colortrak, Keratin Complex, and DNA Hairtools.

Save the Date!

Mark your calendars for the next America’s Beauty Show, April 18, 19 & 20, 2025, at the Donald E. Stephens Convention Center, Rosemont, IL.

The Fellowship for British Hairdressing is unveiling their next phase of development, welcoming three new members on to their Executive Board. Under the guidance of CEO, Barry Stephens and President, Ashleigh Hodges, the past few years has seen incredible growth for the Fellowship, celebrating their highest membership to date, opening two new Centres of Excellence, and continuing to provide the industry with
educational opportunities for their members in the shape of Hair & Vision events and the new Creative Xchange localised presentations.

• The new Fellowship Executive Board members are:
• Chris Foster, Head of Technology
• Marnie Williams, Head of Further Education & Centres of Excellence
• Marcus Allen, Head of Business

Chris Foster is an internationally recognised, multi-award-winning barber with a career that spans the worlds of grooming, fashion, education, and digital innovation.
Chris was the first to create a dedicated barbering app for barbering education, breaking new ground in how industry knowledge is shared and scaled. He went on to establish his own academy and develop signature digital products designed to help barbers and hair professionals grow their influence and income. Chris is deeply passionate about bringing the tools and mindset of the digital world—such as
automation and AI—into the hair industry, while always preserving its unique creativity and craftsmanship. Through his company, The Profile Guy Digital Agency, he equips professionals with systems that help attract, convert, and retain clients on autopilot—freeing up time so they can focus on what they love most. Chris Foster joins the Fellowship Executive Board as the Head of Technology. His role will explore how technology is shaping the industry and how to keep the Fellowship’s members informed on all things related to technology.

Marcus Allen is an internationally experienced Salon Management Professional and Educator, offering a proven track record of maximising profits and consistent growth
in high end salons and businesses. Marcus co-created Paramount Business, a platform delivering advanced salon business education across the U.S., Canada, UK,
Ireland, and Australia. Upon returning to the UK, he continued to shape the industry, supporting Urban Retreat before moving to The Refinery, a multi-award-winning
men’s grooming brand. Alongside these ventures, Marcus remained active in London, Milan, and Paris Fashion Weeks over the last five years. His focus on innovation and business transformation led him to become General Manager of
Electric Space, a premium co-working salon, photography studio, cinema, and member’s space, redefining how creative professionals work and collaborate. Marcus Allen joins the Fellowship Executive Board as the Head of Business, where he will facilitate the best practices, innovation, new technology, and business tools to hairdressers, salon owners, and educators – strengthening the industry with a
greater understanding and foundation.

Marnie Williams is the Head of Hair and Beauty at West Suffolk College with over 42 years’ experience in the hairdressing industry – starting out as a stylist in the best
Dublin salons, then working for L’Oreal as a Technical Consultant, ultimately becoming an educator in both the private and public sector. West Suffolk College is a
3 Star Fellowship Centre of Excellence, which was awarded for the achievements of their students and the opporunties that the college has created for their students.
The college was awarded ‘outstanding’ in all 4 area of OFSTED measures, including ‘strong’ for the newest skills category. Marnie has worked alongside The Fellowship
for almost 4 years helping to create the Centre of Excellence project, modelling, piloting, re-working, and developing a programme that will recognise excellent education for 16–19-year-olds leaving school and into industry. Marnie joins the Fellowship Executive Board as the Head of Education and Centres of Excellence, aiming to help bridge the gap between education and employment, whilst giving the
next generation the support and preparation for succeeding in to industry.

“We’re delighted to have three new exceptionally talented individuals joining the Fellowship Executive Board. Chris Foster, Marnie Williams and Marcus Allen will bring their expertise and knowledge to the Executive Board to help nurture and develop the skills and talent of Fellowship Members… This Year, the Fellowship’s Executive Board will continue to encourage the growth of those who are new to the industry and those who have worked in the industry for
many years. The Fellowship will be collaborating and bringing the industry together from all over the UK – with a focus on inspiring, educating, and encouraging salon stylists, salon owners, freelance stylists, and barbers”,

Ashleigh Hodges, President of the
Fellowship.

“As the Fellowship moves towards its 80th Anniversary, and the industry continues to shift on its axis, we are delighted to have three new dynamic members joining us on the
Executive Board. The plans we are putting in place today will benefit the whole industry of the future, both creatively and commercially. These new positions will help us gather and analyse business critical data, as well as attracting “Best in
Class” Business, Technology and Education Partners for the direct benefit of our members and the wider hairdressing community”.

The Fellowship for British Hairdressing’s CEO, Barry Stephens,

The winners of the 2025 America’s Beauty Show (ABS) Global Image Awards were announced on Saturday, April 5, 2025, during an electrifying evening at America’s Beauty Show. 

The celebration, held at the Donald E. Stephens Convention Center, brought together salon professionals, beauty industry leaders, and artists for a night filled with excitement and recognition.

The ABS Global Image Awards honor creativity, artistry, and dedication in the beauty industry, recognizing both emerging and seasoned professionals for their talent and innovative work. The competition features multiple categories, showcasing a broad range of beauty disciplines, including hairdressing, makeup artistry, and salon team collaborations. This year’s competition saw a significant increase in participation from international artists, underlining the global reach and impact of the event.

Proudly announcing the 2025 ABS Global Image Awards Winners:

• Barber – Professional: Salvador Oliver – Spain

• Creative Color – Professional: Chrystofer Benson – USA

• Full Concept – Professional: Anthony Negron – USA

• Haircutting – Professional: David Barron – USA

• Team Collaboration – Professional: Rafael Bueno & Manuel Mon – Spain

• Texture Expert – Professional: Lukas Press – USA

• Leo Passage Gold Trophy Award: Chrystofer Benson

The ABS Global Image Awards celebrate more than just talent—they are a reflection of the community spirit that defines America’s Beauty Show. The event was hosted following the Cosmetologists Chicago President’s Party at 6:00PM CST. The evening was filled with live music by Libido Funk Circus and a high-energy celebration that brought beauty professionals together to honor their peers. The event is the signature celebration for America’s Beauty Show.

Each category’s winner received a prestigious award from America’s Beauty Show. The Leo Passage Gold Trophy Award, in honor of the late Pivot Point International founder and Cosmetologists Chicago member, Leo Passage, was also presented to an extraordinary artist who exemplified the highest standard of artistry.

“The ABS Global Image Awards continue to grow each year, elevating artists and professionals from around the world,” said Jessi Marshall, VP of Events and Education. “We are thrilled to celebrate the incredible talent, creativity, and passion that our finalists and winners have contributed to the beauty industry. This event is a true reflection of the growth and collaboration that define our community.”

The ABS Global Image Awards were anonymously judged by an esteemed panel of industry experts, media, educators, and elite artists. More information regarding the 2025 ABS Global Image Awards, visit americasbeautyshow.com and follow ABS on social media.

Two Captain Fawcett products have been announced as Finalists in the Pure Beauty Global Awards 2025. Huzzah!
Both Captain Fawcett’s ‘Booze & Baccy’ Eau De ParfumSignature Series with Ricki Hall and Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder have been chosen in the Best Fragrance and Best Hair Prep or Styling Product categories respectively. Winners will be selected by world-leading professionals on the Pure Beauty Global Awards international judging panel.
The Pure Beauty Global Awards Winners 2025 will be announced on 8th May 2025 at an exclusive gala event in central London. Captain Fawcett founder, Richard Finney MBE, said-

“To have not one but two products named as Finalists by the renowned Pure Beauty Global Awards team is an incredible achievement for our small but truly mighty team. Following last year’s UK success in both Hair and Fragrance categories, reaching the same heights on the global stage is beyond exciting. Competing against major players, it is hugely rewarding to see Captain Fawcett consistently demonstrate that products made with true craftsmanship and global appeal can stand shoulder to shoulder with the biggest names in the industry. The entire Captain Fawcett crew is absolutely thrilled!”

Captain Fawcett’s ‘Booze & Baccy’ Signature Series Eau De Parfum with Ricki Hall

“The ‘Booze & Baccy’ Signature Series with Ricki Hall was Captain Fawcett’s first collaboration and it has been a phenomenal success. Over ten years, sales have consistently climbed, with the Eau De Parfum in ever-increasing demand. ‘Booze & Baccy’ was crafted to exceptional standards as a tribute to Ricki’s Dad. As such, it’s a story bridging generations, blending contemporary sophistication with a rich, lived-in nostalgia. It celebrates the hard-working, big-hearted men of the 70s and 80s who knew how to graft and still turn up looking sharp. Everyday heroes, one and all!”

Richie Finney

Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder Captain Fawcett’s ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is part of the acclaimed ‘Hair Couture’ styling range, created for use in salons, barbershops and also at home.

“Captain Fawcett’s ‘Hair Couture’ range is tested, used and recommended by professionals across the world. Hair Powder is a versatile ‘must-have’ product, but often it has a neutral aroma. Captain Fawcett’s version is imbued with the delectable ‘Expedition Reserve’ fragrance making it just the ticket for refreshing hair on no-shampoo days and scent-layering with companion products in the ‘Expedition Reserve’ range. As such it offers to the contemporary gentleman both convenience and an outstanding sensory experience to boot.”

Richie Finney

The Pure Beauty Global Awards announcement comes following a bumper start to the year with the Captain Fawcett brand picking up prestigious awards month on month, including an MBE for company founder Richie Finney. Watch this space for more news soon!

For more information on Captain Fawcett, please visit www.captainfawcett.com