Dark Stag proudly unveils the all-new Pro Curl Cream, available March 2026. Designed for Professional Barbers to enhance, and define all types of curls and waves. Deliver hydration, control, and flexibility without weight. Perfect to finish curls or waves with definition, or for a softer matte finish, break up hair with fingers after use.

Infused with a soothing blend of Sage, Violet Leaf, and Patchouli, and enriched with high-quality essential oils, Pro Curl Cream brings professional-grade performance and refinement to curls and waves – whatever the style.

Key Features:

• Enhances and controls curls and waves
• Hydrates and defines without weight
• Achieve a defined or softer matte finish, using different styling techniques
• Soothing Sage, Violet Leaf, and Patchouli fragrance
• Contains essential oils 
• Water soluble for effortless washout
• 125ml 

Available March 2026

RRP:
£14.99
€20.80

Seeing the light of Spring after the dark depths of winter, Men are opting for colour.  Aveda colour specialist. Grant Carr of 1920 Salon Glasgow, shares his trend predication for men this spring. 

”Fresh blondes are having their moment for men,” explains Grant, “They bring a confidence to the individual, especially with the full colour transformation.  

“Whilst a nod to Cloud Dancer, Pantone’s Colour of the Year, this creamer shade is softer to work with Daniel’s skin tone.”

Grant used Aveda Level 9 Blonde and the Aveda Full Spectrum Demi + toner, for this fresh clean blonde.   With a full texture scissor cut and freehand around the face to refine, Grant completed the look with a beard trim. 

Wahl Professional set a new benchmark with trimmers two years ago with the release of the Hi-Viz®. Delivering clean lines and expert-level precision the Hi-Viz quickly became a must-have powerhouse in barber tool line ups. With everything Wahl does, the barber and stylist community is pivotal to every decision, so when it became clear the pros were looking for more, Wahl listened. 

Wahl didn’t stop at listening. From listening to testing, testing to engineering, the result? The Hi-Viz Air – a true Evolution of the Hi-Viz, built from feedback and shaped by the demands of the modern barber. Everything pros loved is still here – Adaptive Speed Control, the COMFORTCURVE® housing, and the ultra-slim neck. But now, it’s 30% lighter and designed to debulk, detail, and deliver. 

 The Hi-Viz® Air is here – Engineered To Evolve: 

All-in-One. Built from the feedback of barbers, the new Hi-Viz 2.0 blade is optimized for debulking, while still exceling at details. 

30% Lighter for 100% Control. Crafted from a premium polymer blend with COMFORTCURVE design, the Hi-Viz Air is lighter in hand and heavy in performance, giving you all-day comfort and effortless control without fatigue. 

Clear View. Clean Hits. The slim neck design unlocks full visibility so every cut, edge, and detail hits exactly where you want it with no second guessing. 

Consistent Power. Adaptive Speed Control delivers consistent power of 7000 RPMs (optimized for quiet performance), giving you smooth, even performance. 

Zero Downtime. Built for barbers who don’t have time to wait. The Hi-Viz offers industry-leading 45-minute full battery charge, while 5 minutes of quick charge delivers 15 minutes of cutting. 

Precision That Lasts. Hit every line with confidence. The Hi-Viz 2.0 blade is DLC coated to stay cool and sharp 8x longer, and adjustable to zero-gap for ultimate precision. 

Olivia Garden, a leader in professional and consumer hair tools, is proud to announce the launch of left-handed OG Barber Shears, designed to deliver the same durability, precision, and ergonomic comfort as the original collection. Created to support left-handed barbers and stylists, these new additions ensure a smooth, effortless cutting experience without compromise.

All OG Barber Shears feature a matte black titanium coating, reinforced steel alloy, and convex blades for superior hardness, longevity, and consistent cutting performance. Designed with larger finger holes and two sets of finger ring inserts, the shears provide a customizable, ergonomic fit for a wide range of hand sizes on both right- and left-handed users. An offset handle with specialized thumb curvature helps keep the hand relaxed in a natural open position, reducing strain during extended use.

Each purchase includes a premium zipper case with essential maintenance tools such as the ShearCare™ oil brush, cleaning cloth, finger ring inserts, and a tension adjustment tool. Left-handed shears are also eligible for Olivia Garden’s Exclusive Service Program, which allows barbers and stylists to exchange their used Olivia Garden Barber Shears for a brand-new identical pair to maintain optimal performance over time.

The launch of left-handed OG Barber Shears further expands the OG Barber lineup, which also includes OG Barber Brushes and OG Barber Wave Brushes, giving barbers access to a complete, professional-grade collection designed specifically for barbering needs.

• WHO: Olivia Garden and left-handed barbers and hairstylists seeking professional-grade shears
• WHAT: Launch of left-handed OG Barber Shears designed for precision and durability
• WHEN: Available now
• WHERE: Available at oliviagarden.com and select Olivia Garden retailers

For more information on Olivia Garden, follow the brand on Instagram, TikTok, and Facebook. 

By Alyssa Guerra 

Luxury customer experiences and services go above and beyond to make every customer feel seen and valued. It’s about tailoring the little details other barbershops ignore, from the atmosphere to your services to your communication. The goal is to craft a seamless, memorable journey that forges deep connections and conveys your values every step of the way, said Paul Andre de Vera of BSPK. 

Luckily, you don’t have to reinvent the wheel to offer high-end customer service and exceed customers’ expectations. You don’t have to break the bank, either. Here’s how you can deliver premium customer experiences at any barbershop, on any budget. 

1. First Impressions 

When designing a luxury customer experience, consider the details your clients will notice first. For example: 

• Are they offered a snack, beverage, warm greeting, or reading material when they arrive? Or are they ignored?  

• Does someone answer the phone or call back right away? Or are they left waiting for days?  

• Can they book online without headaches? Or do they give up halfway through due to a buggy website? 

• Is your space clean, decorated, and nice smelling? Or is there dust and a foul odor?  

Examples: 

• Use signature scents, comfy seating, music, lighting, temperature, and cleanliness to craft an intentional ambience, Harper Ellis Hair Co. (HEHC) says. This could be as simple as adjusting the lights, keeping the space spotless, or making ad-free music playlists on your phone.  

• Ask family and friends to walk through the door and note their impressions. How does the space make them feel? Is it what you had in mind? Repeat from time to time and use their feedback to adjust accordingly. 

Listen, smile, and engage when customers are present. Body language says a lot!  

2. Personalization and Exclusivity 

The difference between luxury and run-of-the-mill experiences lies in how valuable you can make a customer feel. Personalize their experiences so your clients never feel like “just another customer” again, HEHC says.  

Examples: 

• Note customers’ preferences, personal details, and purchases so you can tailor your product or treatment recommendations based on their needs.  

• Seek opportunities for exclusivity. Can you offer services that are new or hard to find elsewhere? Can loyal customers get extra perks?  

• Consider handwritten thank-you notes, birthday cards, and other personal touches that show each client your appreciation. 

• Use the customer’s name when speaking to them. “Hey, Brian! Welcome in” sounds friendlier than “Hey. Welcome in.” 

• Provide free options that allow customers to tailor their luxury customer experience. For example, consider asking if they’re OK with chitchat or if they want silence. Offer conveniences like a blanket, refreshments, and warm or cold towels. 

3. White Glove, End-to-End Experiences 

If you really want your barbering services to stand out, look for avenues to improve efficiency and remove hiccups from the customer’s journey. You’ll not only make it easier to book appointments, but also elevate the experience in little (but noticeable) ways. 

Examples: 

• Seek opportunities to make processes more efficient and convenient, like with 24/7 online booking, a frequently tested website, digital consultation forms, and automated reminders. 

• Routine training helps ensure that “exceptional service becomes second nature,” Ken Thomas wrote for Forbes. Hire and train your barbershop employees to represent your values consistently, whether it’s through body language or problem-solving during conflicts. 

4. Expertise 

You can’t achieve excellence without expertise. 

After all, customers—high-end consumers and otherwise—are coming to you as an industry expert. If you have the skills and answers they’re looking for, they’ll quickly learn to trust you. Once a customer knows they’re in safe hands, even the simplest services feel extraordinary. 

Examples: 

• Research top products, tools, or trends so you can use them, stock them, and answer questions about them. 

• Push yourself to pursue continuous training. Use it to fine-tune your barbering skills and offer more advanced techniques or services. 

• Showcase your awards, certifications, and reviews where current and prospective customers can see them. 

Premium insurance shouldn’t require luxury prices, either. 

When it comes to luxury services and high-end customer experiences, our team at WellnessPro believes value doesn’t have to be expensive.  

Barbers, visit the WellnessPro website and start your coverage journey for as little as $159 a year. 

By Alyssa Guerra 

Your clients’ appointment-booking process is like a roller coaster. Their desire for beauty services gets them in line. But they need momentum to reach the station.  

As app development platform CommonNinja explains in their 2024 article “How to Improve Customer Satisfaction with Seamless Booking Experiences,” the process should help customers book services efficiently and with minimal frustration or confusion. This is essential to building trust between consumers and your brand. It encourages customers to get in line again and again—not just because they need beauty services, but also because they enjoy the appointment-booking process. 

Wondering how to schedule appointments with clients in a way that builds bridges instead of barriers? Here are some tips to consider. 

1. Understand your customers. 

Research and collect feedback to better understand your current and potential clients. Who are they? How do they want to feel when they visit your website or salon for the first time? What do clients like now, and what changes would they like to see? 

Starting with the consumer in mind makes it easier to craft interactions they’ll love from the first click. 

2. Don’t overcomplicate. 

Your clients crave accessible experiences with minimal barriers. Ask yourself: What unnecessary barriers can I eliminate to make the experience as speedy and convenient as possible? 

Aim to create a booking site that’s easy to use, easy to read, and easy on the eyes, Kate Reynier writes for youcanbook.me. Pick a handful of colors, templates, and fonts, and use them purposefully. Make sure your pages load quickly, and streamline navigation with as few steps as possible, Reynier suggests.  

3. Support 24/7 availability and self-service. 

Customers love the autonomy of self-service, as well as the transparency of real-time reminders and updates, like with estimated wait times, says ibex.co in their article “The Now Generation: Surviving the Instant Gratification Culture.” It means they can take action on their time. Plus, automated appointment confirmation or chatbot communication eases customer anxiety and reduces your chances of no-shows, schedly.io states in their article “5 Ways to Make the Booking Process Seamless for Clients.” 

Consider an online appointment-scheduling system that allows clients to book a time, sends appointment reminders, and supports 24/7 cancellations. If they can see available team members, pay, and synchronize with their calendar in one seamless place, that’s even better, says Brevo in their 2024 guide to online booking.  

4. Personalize the experience. 

As ibex says, “One size fits none. Trying to be everything to everyone—instantly—often leads to generic, forgettable experiences.”  

Allow your appointment-scheduling software to tailor the experience to individual customers. For example, some types of software allow special requests or recommend additional services. In turn, clients can easily bundle everything they want (plus add-ons they didn’t even know they wanted), says schedly.io. Meanwhile, tools like AI chatbots, predictive autofill, saved preferences, and intelligent suggestions can direct users smoothly down each step of their customer experience journey. The best part is, the journey feels uniquely designed for them, ibex explains.  

And don’t forget, paying is part of their experience, too. As schedly.io writes in their blog post, you never know what a client’s financial situation might be. In addition to the usual credit cards, consider accepting digital wallets, bank transfers, PayPal, and/or installment plans so they have flexible (yet secure) options. 

Tailored Coverage: Because one-size-fits all doesn’t work for insurance, either. 

At WellnessPro, we believe insurance is another area where quality customer service and tailored experiences matter. Our coverage is designed for the beauty and wellness world—because that’s our world, too.  

Visit the WellnessPRO website and start your coverage journey for as little as $159 a year. 

Let’s be real—your station is only as strong as the tools you trust. Whether you’re crafting fades, detailing beards, or finishing with skin-close precision, having the right trio makes all the difference. That’s where the Envy II Clipper, Slimline® Pro II Trimmer, and ProFoil® Plus II Shaver come in. Together, they’re the ultimate lineup for stylists who want speed, control, and flawless results.

Clip with Confidence – Envy II Clipper

This isn’t your average clipper. The Envy II is built for versatility, featuring the new Phaze™ blade with adjustable lengths from 0000–0A. It’s lightweight, ergonomic, and even includes a left-hand lever arm for ambidextrous comfort. With 11 attachment combs and a 6,500 SPM motor, it’s your go-to for fades, tapers, and bulk work—corded or cordless.

Trim with Precision – Slimline® Pro II Trimmer

Need crisp lineups and smooth transitions? The new Slimline® Pro II is your detailing MVP. Its pencil-like design gives you unmatched control and visibility, while the 7,000 SPM motor powers through light bulk and fine detailing. With 2 hours of cordless runtime and USB-C fast charging, it’s always ready to go. Plus, it’s quiet enough for kids and sensitive clients.

Shave to Finish – ProFoil® Plus II Shaver

Finish strong with the new ProFoil® Plus II. This cordless foil shaver delivers glass-smooth fades and irritation-free results thanks to its gold titanium staggered foils and 9,000 SPM motor. It’s lightweight, ergonomic, and charges via USB-C on a sleek premium stand. Customize your look with Black Chrome or Gold foil housings—coming soon—and keep your station looking sharp.

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Clip. Trim. Shave. Repeat.
This trio isn’t just about tools—it’s about elevating your craft. Whether you’re in the shop or on the go, these three are built to keep up with your hustle.

Ready to upgrade your station?

Shop the trio. Own the finish. 

Andis.com 

BarberEVO UK Issue 53 is OUT NOW! 

This issue celebrates creativity, craftsmanship, and community as we wrap up the year in style.

CELEBRATING 25 YEARS AT WAHL

On this edition’s cover, we celebrate Simon Shaw’s career to-date, with this month marking his 25th year at Wahl Professional. Read more about this monumental moment in this issue!

EVENTS:  

We take you behind the scenes at BarberEVO and SalonEVO: The Experience in Scale Liverpool, reliving the energy and excitement from the two-day industry celebration. We also bring you the ultimate guide to Fashion Week with Ainsley Walton, and dive into the action with BaBylissPRO backstage. Then, we head to the Barber and Barbershop of the Year Awards with WAHL, and peek inside the BROSH World Championship for an unforgettable global barbering spectacle. 

IN THE CHAIR & BARBER ABROAD: 

We get In the Chair with Tariq Howes, diving deep into his inspiring barbering journey. Our One 2 Watch is Scotland’s Best Barber, SHABA winner and owner of R+R Studios Dundee, showcasing the best of Scottish talent and creativity. 

FESTIVE: 

From our Year in Review to winter shop culture with Huckle, this section captures the spirit of the season. We talk business insights with American Crew, winter trends with Hayden Cassidy, and highlight moments from Novo Cabelo’s standout 2025. Plus, discover styling trends from Morgan’s and festive scheduling advice from Mark Maciver. 

BEARDS & TACHE: 

 We sit down with Joe Mills to break down beard and moustache trends sweeping the scene, before exploring bearded education with Simon Hairground and celebrating Movember with The London Beard Co. 

INTERIORS: 

Our Barbershop of the Edition is No.1 Barbers, a Takara Belmont–fitted shop that’s setting new design standards. We also round up the standout barber interiors of 2025, offering plenty of inspiration for your next renovation. 

Order your copy of BarberEVO Issue 53 HERE!

Welcome to your next operation.

The Andis Recon™ Clipper and Trimmer are built for barbers who treat every cut like a mission. Precision-engineered and field-tested, these tools deliver elite performance where it counts—on fades, tapers, lineups, and bulk removal. Whether you’re sculpting sharp silhouettes or detailing with finesse, Recon™ is your tactical advantage in the shop.

Recon™ Clipper: Power Delivered

• 9,000 SPM Vector Motor – High-torque speed for ultra-smooth fades and bulk removal.
• Phaze Blade Control – Adjustable blade with click or no-click lever for personalized cutting.
• Custom Style – Black chrome, gold, and matte black housings to match your station.
• All-Day Battery – 4-hour cordless runtime with fast USB-C charging.
• Premium Charging Stand – Quick-release design keeps your setup clean and powered.
• Complete Kit – Includes magnetic combs, blade oil, guard, and USB-C adapter.

Recon™ Trimmer: Precision Refined

• 8,500 SPM Vector Motor – Built for sharp detailing, bald fades, and crisp lineups.
• DLC-Coated T-Blade – Smooth, snag-free cuts with zero irritation.
• Ergonomic Metal Housing – Compact, vibration-dampening design for fatigue-free control.
• Custom Style – Interchangeable housings to match your vibe.
• Charging Stand Redefined – Sleek, quick-release stand for pro setups.
• Complete Kit – Includes combs, blade oil, guard, and USB-C adapter.

Built for the Craft. Trusted by Pros.

Recon™ isn’t just about specs—it’s about performance in the field. Tested by barbers who know the grind, these tools deliver the speed, control, and style you need to execute every cut with confidence.

Gear up. Fade sharp. Stay mission ready.

Shop now at andis.com 

The latest issue of BarberEVO is OUT NOW!

FINAL CUT  

Byrd Mena’s Dopamine Collection and L3VEL3’s Red Collection headline our Final Cut, with bold visions that redefine what “Editorial Hair” means for the barbering industry. 

IN THE CHAIR & ONE 2 WATCH  

This edition, we get In the Chair with Henry Rodriguez, better known as Papi Blendzz. From nearly leaving barbering to now leading education for JRL, his story is a must-read. Our One 2 Watch is Keila Sierra, who went from Denny’s late shifts to SharpFade Partner. 

TEXTURE  

We sit down with British barbers Eyal and Ariel Booker to explore how their brand Wavy is filling the curly-hair gap, alongside features with L3VEL3, Andis, Josh O.P., and more. 

INTERIORS   

Circa Barbershop, complete with Takara Belmont furnishings, takes Interiors to new heights. We also visit Hair Cvlture in Fuerteventura, Collins HQ, and more. 

CREATIVE  

Avant garde artistry, self-expression, and precision dominate Creative. With the insights of columnists Hannah and Chrystofer Benson, plus features with Byrd Mena, Tondeo, and Jorge X, we go deep into barbering creativity. 

BUSINESS  

We go Behind the Brand with Rolda, dive into the Diary of a CEO with Daniel Heiniger, and spotlight Depot, WellnessPro, and more. 

Get your copy of BarberEVO NA Issue 45 today – the ultimate guide to trends, creativity, and success this season. 

Subscribe to BarberEVO and get access to exclusive updates, inspiration, education and ensure your finger is always on the pulse of this fast-moving industry.