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Industry News

America’s Beauty Show and Headquarters Chicago Launch Brand New Barber Competition

America’s Beauty Show returns to the Donald E. Stephens Convention Center in Rosemont, Illinois, April 18-20, 2026, marking its 103rd year as North America’s largest nonprofit beauty event. Built for licensed professionals who take craft seriously, ABS blends advanced education, on-floor discovery, and industry connection under the 2026 theme, THRIVE, with a renewed emphasis on community and professional momentum.

Competitions expand in 2026. Barbers, this is your weekend to sharpen your edge and show what sets your work apart. America’s Beauty Show 2026 brings elevated barber education, pro tools, and serious on-floor discovery to Rosemont, built for artists who care about precision, performance, and modern grooming.

Make time for the BARBER COMPETITION hosted by Chicago’s own Headquarters Barbers on Sunday, April 19, from 2:00 – 5:00pmCST, happening live on the Barbershop Stage. Expect high-level talent and strong technique. Whether you compete or watch, you will leave with fresh inspiration, new approaches you can take straight to the chair, and a deeper connection to your barber community. Enter today.

ENTER THE ABS BARBER COMPETITION HOSTED BY HEADQUARTERS BARBERS

Come see A-Rod, Brea J, Byrd Mena, Ivan Zoot, John Mosley, Jesse Elite, Los Cut It, Tyler Kelbert and more. Expect techniques you can translate directly to the chair, plus forward-looking perspective on what clients are asking for next.

On the show floor, brands span pro hair, tools, and grooming, including BaBylissPRO, L3V3L 3, Andis, Wahl, Stylecraft | Gamma+, Johnny B. Hair Care, Headquarters Barbers, Barber Evo and additional exhibitors alongside major beauty and wellness names. It is a concentrated opportunity to test, compare, and shop with intent, whether you are refining a luxury service menu or upgrading your station essentials.

To enter the Competition, ABS Show Tickets, CC membership, and the Advanced Program Show Guide are now available at AmericasBeautyShow.com.

For more details, visit americasbeautyshow.com and follow on social media.

Pall Mall Barbers Founder, Richard Marshall, Awarded MBE

British entrepreneur and founder of Pall Mall Barbers, Richard Marshall, has been awarded an MBE in the King’s New Year Honours List for Services to International Trade, Mentoring and to People with Dyslexia.

Marshall’s journey is one of the most extraordinary transformations in modern British barbering.  Diagnosed with severe dyslexia at the age of five, Marshall struggled to read, write, spell his own name and complete basic tasks such as filling out cheques, for first 10 years of running his business. Undiagnosed ADHD emerged later in life. Expelled from school at 15 with no formal qualifications, navigating entrepreneurship through resilience, observation, and alternative learning methods. Yet he went on to build one of the world’s oldest barbershop brands into a global enterprise with locations in London and New York.

Despite these barriers, Marshall rebuilt his life through practical learning, mentorship, and relentless perseverance — becoming one of the UK’s most respected figures in the men’s grooming, hairdressing, small business and exports sectors.

His work reached national prominence when Prime Minister Rishi Sunak referenced Richard’s story live on television, highlighting his resilience and contribution to British entrepreneurship.

Marshall now advises the UK Government as a member of the Small Business Growth Council, shaping the national agenda for the 5.6 million small businesses that power the UK economy.

Richard says, “I’m overwhelmed to receive an MBE from the King. I hope my story and journey demonstrates that it really is possible to overcome the most difficult of challenges. It’s not easy, and so I focused on a different direction and just grabbed every opportunity with both hands and made sure I learnt everything I could from other businesspeople. And now I like to share my knowledge and expertise with others, showing parents, employers and teachers that having dyslexia and/or being neurodivergent does not mean a restricted future. It’s important to instil ‘can-do’ confidence.”

Richard’s upcoming autobiography will further explore his powerful journey—from classroom humiliation and illiteracy to speaking on global stages, advising ministers inside 10 Downing Street, and leading a heritage brand now celebrating 130 years. The book will provide a blueprint for others, highlighting the potential of social mobility. The release of the book will coincide with the relaunch of the Pall Mall signature men’s grooming product collection.

Kevin Hollinrake MP, Chairman of the Conservative Party and Shadow Minister without Portfolio, said:

“That’s marvellous news — so well deserved. I’m absolutely delighted to see Richard recognised with an MBE. This honour is richly deserved. Richard is a standout example of British entrepreneurship at its best, building successful international businesses while giving back through mentoring and championing people with dyslexia. During my time as Business Minister, I saw first-hand his commitment to small businesses and to helping others succeed. This recognition reflects not just commercial success, but real service to others. Huge congratulations to him and his family.”

Millie Kendall OBE, CEO of the British Beauty Council, said:

“Richard absolutely deserves this honour. He has worked tirelessly with government for many years, helping to raise the profile of the hair and beauty sector and demonstrating the immense value it brings to the UK economy. His contribution has been instrumental in showing policymakers what our industry delivers now — and what it could deliver with stronger, continued government support. Richard is also a powerful ambassador for British business on the global stage, particularly in the United States. His dedication, influence and passion for championing our sector make this recognition incredibly well-deserved.”

Caroline Larissey, Chief Executive of the NHBF, said:

“Richard’s contribution as an NHBF Board Member has been outstanding. He brings deep expertise, commercial understanding and an authentic connection to a sector with a notably high percentage of neurodivergent and dyslexic individuals. His insight has directly shaped how we communicate with and support our Members, ensuring our messaging is more accessible, inclusive and representative of the realities many face. Richard’s leadership and advocacy have helped drive meaningful change within the industry, and we are delighted to see him recognised with this honour.”

A Celebration with Sid Sottung: A Historic Gathering at Captain Fawcett HQ

Barbering is built on tradition, craftsmanship, and community – and few embody those values quite like Sid Sottung. This January, Captain Fawcett invites barbers from near and far to gather for a truly special occasion: a one-day celebration honouring Sid’s incredible journey, ahead of his return expedition to the United States.

Taking place on Monday 12th January 2026 at Captain Fawcett HQ in King’s Lynn, this in-person and live-streamed online event promises to be a fun evening for all involved. After years of dedication, education, and adventure in the name of gentleman’s grooming, this is a chance to raise a glass, share stories, and celebrate a legacy that has helped shape the industry.

The day will feature a masterful haircut and shave demonstration, offering attendees the opportunity to learn directly from one of barbering’s most respected figures. Education continues with deeper insight into Captain Fawcett’s product range, alongside the official announcement of new educators, marking an important passing of the torch to the next generation.

Guests will also enjoy behind-the-scenes guided tours of Captain Fawcett HQ, seeing where the magic truly happens, along with photographic opportunities and the unveiling of exciting new social media initiatives. Throughout the day, refreshments and good conversation will flow, with donations gratefully accepted for Make-A-Wish, adding a charitable heart to the celebrations.

For those unable to attend in person, a live broadcast will ensure ambassadors across the globe can still be part of the moment.

Relaxed, celebratory, and rooted in camaraderie, this event is more than a farewell – it’s a tribute to barbering culture, shared knowledge, and the bonds that define the craft. A fitting send-off for Sid Sottung, delivered in unmistakable Captain Fawcett style.

Full details here:

  • Date: Monday 12th January, 2026
  • Time: 9am
  • Location: Captain Fawcett HQ

Tickets for the event can be purchased here. However, if you cannot attend the event, Captain Fawcett will be live-streaming all the fun! Don’t miss out!

MTA Education brings MADE Barbering Programme to Glasgow Kelvin College

MTA Education is proud to announce that its renowned MADE: The Academy for Modern Barbering training programme will be delivered in partnership with Glasgow Kelvin College, launching January 2026 at the Falkirk campus.

This collaboration marks a significant ongoing chapter for the college, which will now offer one of the UK’s most respected entry-level barbering programmes to learners across central Scotland.

The Certificate in Barbering (MADE with MTA): C&G (Level 5) is an 18-week intensive course bringing MTA’s proven, industry-led teaching model into the college environment for the very first time. MADE with MTA won Training Provider of the Year at. This year’s prestigious industry Scottish Hair & Beauty Awards (SHABA).

Ross Miller, Owner/Founder of MTA Hair Education said: “We’re thrilled to bring the MADE programme to Glasgow Kelvin College for the first time. MTA has built a strong reputation for delivering barber training that mirrors real industry expectations, and this partnership allows us to extend that standard to a new region. Glasgow Kelvin College shares our commitment to quality, accessibility and learner success, and together we’re creating a pathway that will set students up for genuine, long-term careers. We’re excited to welcome and support the first wave of students.”

About the Programme:

Delivered jointly by MTA Education and Glasgow Kelvin College, this new Falkirk-based course offers:

  • The first-ever delivery of the MADE programme at Glasgow Kelvin College
  • 18 weeks of hands-on, structured training (four days per week)
  • A respected City & Guilds SCQF Level 5 qualification
  • Teaching from MTA-trained barbers alongside experienced college lecturers
  • A complete professional barbering kit included
  • Core training in:
    • Clipper and scissor cutting
    • Beard design and grooming
    • Shampooing, conditioning, styling and finishing
    • Client care and consultation
    • Professional standards and hygiene
    • Social media and personal brand-building for modern barbers

The programme mirrors MTA’s successful national model: high discipline, repetition for skill mastery, and a salon-realistic environment that prepares learners for immediate employment.

Who the Programme Is For

Designed for learners aged 16+, the course welcomes complete beginners and career changers who are motivated, creative and ready to commit to intensive training. No prior experience is required — only dedication and a willingness to practise.

How to Apply

Applications open January 2026 via Glasgow Kelvin College’s admissions portal. With demand expected to be high for this inaugural cohort, early applications are encouraged.

Slick Gorilla Launches in the U.S With Sam Hartman as New Global Brand Ambassador

Slick Gorilla has officially launched in the U.S., bringing with it the signature styling routine behind its newest global brand ambassador, Sam Hartman, American football quarterback for the Washington Commanders. Known for his confident, game-ready look, Sam relies on Slick Gorilla.

To achieve his trademark volume and textured finish, Sam follows a simple three-step routine:

1. Prep with Sea Salt Spray ($16.00): Applied to damp hair, this builds natural volume, grit, and beach-inspired texture for effortless movement and lift.

2. Define with Lightwork ($16.00): A small amount warmed in the hands creates shape with a soft matte finish and flexible hold, keeping hair polished yet touchable.

3. Boost with Hair Styling Powder ($16.00): Lightly dusted at the roots, this best-selling product – boasting 27,000+ five-star Amazon reviews and selling one unit per minute globally – adds instant thickness and long-lasting lift, making it the secret behind Sam’s signature volume.

Slick Gorilla’s U.S. debut signals a major step for the brand as it continues to grow its global presence with ambassadors like Hartman leading the charge.

Autumn Budget 2025: What It Really Means for Hair, Beauty & Barbering

The Autumn Budget has landed – and while Chancellor Rachel Reeves promised stability and “fair, necessary action,” the UK’s hair, beauty and barbering sector was left wondering whether anyone in Westminster has actually seen a salon’s balance sheet lately.

With income tax and NI thresholds frozen, a higher-than-expected inflation forecast, salary-sacrificed pension schemes being taxed, minimum wage rising again in April 2026, and dividend tax up by 2%, the overall message was loud and clear: costs are going up. Again.

And the industry has a lot to say about it.

BABTAC: “This adds pressure on already tight margins.”

Lesley Blair MBE, CEO and Chair of BABTAC & CIBTAC – and former Treasury advisor – didn’t mince her words.

“For small businesses continuing to navigate the current financial climate, the decision to freeze income-tax thresholds until the end of 2030/31 offers some certainty for planning and forecasting,” she explained. “However, the freeze on National Insurance thresholds will effectively increase employer contributions as wages rise with inflation, adding further pressure on already tight margins.” 

She added that taxing salary-sacrificed pension contributions removes “a valuable incentive” for staff while the OBR’s revised inflation forecast will squeeze both business overheads and client disposable income.

And as for the 2026 minimum wage increase to £12.71?

Lesley noted: “Although positive for workers, it will significantly raise wage bills in a labour-intensive sector. Coupled with a 2% rise in dividend tax, the cumulative impact could challenge the commercial viability of many small salons.”

NHBF: “Salons are already at breaking point.”

Caroline Larissey, chief executive of the NHBF, said the Budget simply didn’t recognise the realities of small, people-focused businesses.

“Today’s Budget delivers little for the small, people-focused businesses at the heart of every high street,” Caroline said. “Hair and beauty is one of the most accessible and empowering routes into work for women, young entrepreneurs and neurodiverse individuals – yet this Budget was far from the ‘fair and necessary’ action our sector urgently needed.”

She warned that members are “already at breaking point,” adding:

“The Chancellor cannot keep loading costs onto small businesses without offering the support needed to keep them trading… If the Government truly wants to grow the economy, end low pay and keep high streets open, today’s wage announcement must be matched with serious support on National Insurance, business rates, skills and enforcement.”

HARE: “Once again, our sector has been overlooked.”

James Talbot, co-founder of HARE, a values-led Oxfordshire barbering and hairdressing business, didn’t hide his frustration.

“As an entrepreneur… I’m deeply frustrated by the lack of meaningful support for our industry in today’s UK budget,” he said. “Once again, one of the country’s most socially important and economically vulnerable sectors has been overlooked and ignored.”

James explained that the planned minimum wage rise – while well-intentioned – “will hit small legal businesses hard at a time when margins are already razor-thin.”

And business rates? Still unclear.

“The VAT threshold remains at a totally unfair and unviable £90k,” he added. “Many independent, entrepreneurial and legal businesses like ours will struggle to absorb these costs… threatening the survival of the salons and barbershops that serve at the heart of communities.”

His message for Government was stark:

“If Britain wants skilled, qualified barbers and hairdressers in the future, it needs to back the enterprising and community-led businesses that train them today.”

Industry Voices: “We need to focus on what we can control.”

The wider industry – from salon owners to educators – echoed similar concerns, emphasising resilience, planning and realism.

Benjamin Shipman (The Hair Movement, Sidcup)

Benjamin said this “wasn’t the Budget any of us were hoping for,” noting that it offered “nothing to incentivise or help us.” But he urged the industry to stay proactive.

“It forces us all to futureproof our business ourselves,” he explained. “We need to focus on what we can control… communicating the value of our services, refining our prices and becoming more business savvy.” 

Billy Ryan (Tribe Salons, Clapham Common)

Billy noted that while the Budget held few surprises, the impact is still significant.

“The next year will need calm heads and steady leadership,” he said. “Strong financial planning, reliable systems and steadily increasing the value of what we deliver will matter more than ever.” 

Sean Hanna (Sean Hanna Salons & Consultancy)

Sean was clear: complaining won’t cut it.

“Hope and complaining are not strategies,” he said. “Business leaders have a choice; either stand still and endure whatever happens or… make decisions that will ensure their business succeeds.” 

British Hair Consortium: “We must be heard – now more than ever.”

In response to mounting concerns, the British Hair Consortium has launched a major nationwide survey, urging every corner of the sector – salon owners, freelancers, barbers, educators, mobile pros – to contribute evidence that will be used to lobby Government.

“Without a strong, collective evidence base, upcoming government decisions risk worsening the pressures already facing the sector,” the Consortium wrote. 

The message? If the industry wants change, it needs to speak with one voice.

The Bigger Picture: Why This Industry Matters

If anyone still doubts the sector’s economic importance, consider this:

  • Beauty generated £30.4bn in GDP in 2024 – growing four times faster than the UK economy.
  • The sector directly employs nearly half a million people, with a footprint close to 700,000.
  • It contributed £8.6bn in tax in 2024, set to rise to £9.4bn in 2025.

This isn’t a niche industry. It’s a powerhouse – and one that deserves to be taken seriously.

Where Do We Go From Here?

While the Budget delivered few wins for hair, beauty and barbering, the sector is nothing if not resilient. From Lesley Blair’s financial realism to James Talbot’s call for fairness, and from the NHBF’s advocacy to grassroots voices urging practical action – the message is clear:

The industry will keep fighting. But Government needs to listen.

For now, the most powerful tool the sector has is its collective voice.

And yes – that means filling out the survey.

Industry-Proof Quality, Glasgow-Made: Jade Hayter – The Label December Pop-Up

This December, Glasgow hair stylists and barbers will get to be a part of a new fashion movements in the barbering and hair industry, as Jade Hayter – The Label hosts a month-long pop-up at The 145 Collective in Glasgow. 

Stylists and barbers will have chance  to feel the quality for themselves — because this collection is designed to be experienced, not just seen. Every piece is crafted with premium, durable, bleach-proof fabrics, and trying them on in person lets professionals appreciate the weight, fit, and movement that photos can’t fully capture. Explore the textures, test the flexibility, and see how each garment shapes to the body, ensuring they invest in clothing that performs in the shop and feels incredible to wear. This is an opportunity to build a work wardrobe with intention — confidently, hands-on, and tailored to the individual.

Founded by Jade Hayter — professional hairdresser and owner of The 145 Collective — the label offers stylish, high-performance clothing that’s bleach-proof, stain-resistant, and sustainably made. Designed for barbers, stylists, and educators who live their craft every day, the collection gives professionals what the industry has been lacking: fashion that holds up to salon life without sacrificing style. 

Traditional hairdressing and barbering attire has long been limited to basic uniforms or merch-style apparel. Jade Hayter – The Label changes that with pieces that look sharp enough for photos, events, and stage work — while being engineered to survive chemical splashes, colour stains, and everyday shop wear.

Whether cutting in the studio, teaching at events, filming content, or jumping behind-the-chair between educational moments, barbers and stylists can now look polished all day — no spare-outfit panic, no ruined clothes.

Founder Jade Hayter said: “I’m so excited to bring this collection home to Glasgow for the pop-up. We created clothing that elevates the look and feel of barbering and hairdressing – pieces that are stylish, practical, and made to last. This industry deserves apparel that performs without compromising creativity, quality, or sustainability.”

Pop-Up Details:

Location: The 145 Collective, 145 Bath St, Glasgow G2 4SQ
Dates: Runs daily throughout December.

Website: jadehayter.com
Instagram: @jadehayterthelabel

BarbersRide 2025: Bikes, Barbering & Big-Hearted Giving Smashes Fundraising Target

Nine years. £207,000+ raised for children’s charities to date. One incredible community of barbers and bikers.

This year’s BarbersRide roared back onto the road, smashing the 20K target to raise a phenomenal £26,238.40 – with more still rolling in! 2025 brought together more than 45 riders, creating memories to last a lifetime. Some joined for a day, others rode the full distance, but all shared the same mission: to support Make-A-Wish and bring joy to children living with critical illness.

Kicking off at long term sponsor Lind Harley-Davidson in Newmarket, the ride was expertly led by road captain Matty Wood, who plotted and guided the route with precision. Day One saw the crew roll into Captain Fawcett HQ in King’s Lynn, one of the most anticipated stops, where, so they say, hospitality was as legendary as the moustaches. I should coco!

Onwards to the renowned Waterman & Webb, who hosted a truly magnificent evening. The next morning, the Ride received a thunderous welcome at Wahl HQ, complete with Ramsgate’s finest homemade doughnuts. From there, it was on to Iron Born Barbers in Southampton, where Reuzel CEO Rob Wilcox flew in all the way from Denver, Colorado to join the ride – now that’s dedication chums! A visit to fantastic BarbersRide sponsor Uppercut followed, then on to Barbicide® – a cash sponsor since day one, whose support has been woven into BarbersRide’s DNA from the very beginning. Huzzah!

Old Red Barbershop gave the merry band of bikers an incredible welcome with Bedford’s local press and the mayor in attendance for their special 10th birthday celebration. Next came a simply awesome stop at Thornton 100 Custom Bike Builders before the grand finale at The Master’s Barber Shop in Southport. Great food, live music and an epic party that grooved late into the night – what a way to finish!

At each stop, handsome wooden plaques were presented to thank long-standing supporters for their sterling contribution to the cause as the journey swept through the New Forest, across the expanse of Salisbury Plain, along the honeyed lanes of the Cotswolds and finally into Southport in one glorious, rumbling line.

Behind the scenes, rider Iain Crockart captured the adventure with stunning photographs, while Russ Lee kept followers hooked with buzzing social updates. Special thanks also go to Captain Fawcett’s Jenna Leake, who has been instrumental in organising past rides – even while taking on her own rather special project off the road this year…congratulations!

Sponsors included Captain Fawcett, Barbicide®, Reuzel, Uppercut Deluxe, Wahl, Matakki Scissors, American Crew, Denman and trusty media partner BarberEVO Magazine – once again proved that generosity in this industry runs deep.

BarbersRide Co-Founder, Xavier Berrell (Ice Cool Products Ltd), summed it up: “Make-A-Wish is why we do it, but it’s also about the camaraderie of spending a week on the road with the best bunch of people ever. We’ve built a community of like-minded individuals and made life-long friendships through BarbersRide. That in itself is a beautiful thing.”

Fellow Co-Founder, Richie Finney, aka the Right Hand Man added:
“This year was simply incredible, the best yet. Across the route, the turnout of supporters was phenomenal and local community interaction just brilliant. Some rode the whole way, others joined for a leg or even just an evening and every single person brought something truly amazing to the Ride. Rumours that Captain Fawcett won the bright red child’s go-kart at The Master Barbers raffle are as yet unconfirmed…”

After nine incredible years, the current organisers are taking a well-earned back seat. The road ahead is wide open, perchance for a new crew to take it forward… get in touch if that might be you!

BarberEVO UK Issue 53 (Nov/Dec) is OUT NOW!

BarberEVO UK Issue 53 is OUT NOW! 

This issue celebrates creativity, craftsmanship, and community as we wrap up the year in style.

CELEBRATING 25 YEARS AT WAHL

On this edition’s cover, we celebrate Simon Shaw’s career to-date, with this month marking his 25th year at Wahl Professional. Read more about this monumental moment in this issue!

EVENTS:  

We take you behind the scenes at BarberEVO and SalonEVO: The Experience in Scale Liverpool, reliving the energy and excitement from the two-day industry celebration. We also bring you the ultimate guide to Fashion Week with Ainsley Walton, and dive into the action with BaBylissPRO backstage. Then, we head to the Barber and Barbershop of the Year Awards with WAHL, and peek inside the BROSH World Championship for an unforgettable global barbering spectacle. 

IN THE CHAIR & BARBER ABROAD: 

We get In the Chair with Tariq Howes, diving deep into his inspiring barbering journey. Our One 2 Watch is Scotland’s Best Barber, SHABA winner and owner of R+R Studios Dundee, showcasing the best of Scottish talent and creativity. 

FESTIVE: 

From our Year in Review to winter shop culture with Huckle, this section captures the spirit of the season. We talk business insights with American Crew, winter trends with Hayden Cassidy, and highlight moments from Novo Cabelo’s standout 2025. Plus, discover styling trends from Morgan’s and festive scheduling advice from Mark Maciver. 

BEARDS & TACHE: 

 We sit down with Joe Mills to break down beard and moustache trends sweeping the scene, before exploring bearded education with Simon Hairground and celebrating Movember with The London Beard Co. 

INTERIORS: 

Our Barbershop of the Edition is No.1 Barbers, a Takara Belmont–fitted shop that’s setting new design standards. We also round up the standout barber interiors of 2025, offering plenty of inspiration for your next renovation. 

Order your copy of BarberEVO Issue 53 HERE!

Wahl Professional Unveils Cool Blue Limited Edition Vanqush™

Wahl Professional has expanded its powerful styling collection with the launch of the LimitedEdition Cool Blue Vanquish™ Dryer. The Vanquish™ has raised the bar for hair dryers, now stylists and barbers can experience the Vanquish in a colour as cool as it feels.

The Cool Blue design is the latest edition to an already stellar line up including: The Black Vanquish™ and Rose Gold Vanquish™ dryers, and the Vanquish™ Hair Dryer Stand.

Experience the Vanquish™ Difference:

  • Speed Up Drying Time: FlowControl delivers consistent heat that dries hair evenly from root to tip.
  • Keep Noise to a Minimum: SmoothTone™ motor system removes uncomfortable sound frequencies.
  • No More Wrist Fatigue: Super-light design improves handling and reduces wrist fatigue when drying for long periods of time.
  • Quick Drying Results: High-speed digital motor delivers exceptional air speed for quick drying results.
  • Easy Maintenance: Auto-clean function keeps the filter clear of debris so you can keep the dryer working in top condition.
  • Safe Styling: Premium magnetic attachments fit securely to the dryer for safe styling.

The Limited Edition Cool Blue Vanquish™, Black Vanquish™ and Rose Gold Vanquish™ are £149.99 each. The Vanquish™ Hair Dryer Stand is £29.99. All are available to purchase from wahl.co.uk.