BarberEVO Magazine

Be part of the Barber EVOlution

Industry News

Vagaro elevates partnership with Phil Jarman

Vagaro is taking its partnership with renowned barber and educator Phil Jarman to the next level, providing him with a complimentary MySite design and setup that seamlessly updates based on his Vagaro account settings. To ensure a smooth transition, Phil will also receive 1:1 coaching and white-glove service, helping him navigate the onboarding process with ease.

Phil expressed his excitement about the collaboration, stating: “Vagaro is a turn key solution for all my needs as a business owner, barber and educator. The company embodies the definition of class; from the software itself, all the staff I’ve worked with, setting up my account, to any help and ongoing support needed. 

“This is by far the most amazing app for barber, hair, or beauty businesses and really takes the standards to another level. If you want your business to flourish, Vagaro will more than help with the process.”

Vagaro UK’s Managing Director, Jason Downes, highlighted Phil’s impact on the industry and the value of this partnership: “We have an established relationship with Phil, and have always admired the way he innovates & inspires via his global coaching programs, whilst still growing his own amazing barber business.

“With Phil consistently travelling, sharing wisdom (and humour) wherever he goes, having Vagaro by his side allows him to keep on top of his business anywhere in the world, across any time zone.”

Vagaro hopes this is just the beginning of a bigger collaboration—one that will continue to support Phil’s journey while showcasing how powerful Vagaro’s tools are for modern barbers and educators.

Heiniger’s New Scissor Sharpening Service

Heiniger UK has launched a new 24-hour turnaround scissor sharpening service following a significant investment in new machinery and staff. Customers will be able to take scissors to any Heiniger approved retailer to request the service. Service manager Shaunie Tottle says: “Service staff have all completed a five-day course to operate a range of new machinery and provide customers with an industry-leading scissor sharpening service. Heiniger UK is now able to
service and sharpen a wide range of scissors in just 24 hours.”

Investments in new state of the art equipment, including a Wolf Industries Twice as Sharp® scissor sharpener and a Hira-To® flat hone scissor sharpener with hook and loop discs. “We are now able to take in scissors of all shapes and sizes to be sharpened. For human or animal groomers who use scissors everyday it is important to ensure the blades are factory sharp and, if the metal is dirty, rusty or folding rather than cutting hair, the scissors are well overdue a service and sharpen,” she says.

The sharpening process requires scissors to be disassembled and cleaned before a new ride is added to both sides using a wet stone.

The blades are then worked on a variety of grit settings before being polished and buffed. “We feel the smoothness of the blade to establish if the burr has gone and put it back on the machine if not,” she says.

Finished scissors are tested on single ply paper and on dolls with wet hair to establish if the desired cutting edge has been achieved through the sharpening process. “This is an intricate process but one that we can carry out in just 24 hours because of the skills our team have and the machinery we have invested in. For safety, comfort and efficiency, all scissors should be kept at their best which is why we are offering this service to all users in the UK,” she concludes.

Dense Hair Experts Appoint Stephanie Mason as Global Business Consultant

Dense Hair Experts, the award-winning leader in personalised hair loss treatments, is thrilled to announce the appointment of Stephanie Mason as its new Global Business Consultant. With a stellar track record in business strategy and brand development, Mason will spearhead Dense’s expansion into global distribution, professional salon growth, and cutting-edge educational initiatives.

Stephanie joins at a pivotal moment for Dense, which has already made waves in the haircare industry, trusted by A-list celebrities, elite athletes, and thousands of men and women worldwide. Fresh from winning Gold at Europe’s Transform Awards in the health and wellness category, as well as being named Best Medical-Led Hair Loss Solutions Provider UK 2024, Dense is cementing its position as the market leader in clinically backed, results-driven hair growth solutions.

Expanding Global Reach & Female-Focused Hair Solutions

In her new role, Stephanie will focus on strengthening Dense’s international distribution network, ensuring accessibility to its bespoke, prescription-grade hair loss treatments across global markets. She will also lead Dense’s strategic move into professional salons, giving hairstylists and trichologists the tools to integrate Dense treatments seamlessly into their services.

One of Stephanie’s key priorities will be revolutionising female hair loss care. While Dense has already transformed male hair restoration, she will bring her expertise to address the growing and often-overlooked crisis of female hair thinning and loss. Through targeted consumer and professional outreach, Mason aims to bridge the gap between salon-quality treatments and effective at-home care, ensuring that women struggling with hair loss have access to real, science-backed solutions.

Elevating Education & Industry Expertise

Stephanie will also oversee the development of an advanced education platform, designed to train haircare professionals in Dense’s high-performance, personalised treatment plans. This initiative will equip stylists, dermatologists, and trichologists with the knowledge to deliver unparalleled results, reinforcing Dense’s position as the global leader in medical-led hair restoration.

A Word from the Leadership

“We are absolutely thrilled to welcome Stephanie to the Dense family,” said Ash Hashmi, Co-founder of Dense Hair Experts. “Her expertise in business strategy and brand development is exactly what we need as we take Dense to new heights. With Stephanie’s leadership, we’re confident in our ability to expand our global footprint and continue to set new standards in personalised haircare.”

Stephanie expressed her enthusiasm about joining Dense at such an exciting juncture:

“Dense’s commitment to high-performance, scientifically backed hair growth solutions is truly inspiring. The brand is redefining what it means to treat hair loss with precision and effectiveness, and I am excited to drive its expansion and impact across the globe.”

Why Dense? A Science-Backed, Award-Winning Brand

Dense Hair Experts is not just another haircare brand—it’s a movement. Backed by industry-leading dermatologists and trichologists, Dense’s bespoke hair growth solutions use pharmaceutical-grade actives, botanical and biotechnological extracts, and cutting-edge formulation techniques. Its clinically backed, pill-free approach has already helped over 20,000 men and women regain their hair confidence, and with Mason on board, the future looks even brighter.

For more information on Dense’s award-winning treatments, visit www.densehairexperts.com.

Follow us on Instagram:

📍 @densehairexperts

📍 @stephaniemason

Hairdressers take to the streets to protest in Parliament Square

Hundreds of hairdressers took to the streets for the Salon Owners and Employers action day that took place on March 17th in central London.

The peaceful protest was organised by the British Hair Consortium whereby the industry pulled together to show its support for tax reform. Hairdressing and beauty salon owners gathered at London’s Parliament Square, in a bid to request that Chancellor Rachel Reeves will throw the sector an economic lifeline. It is hoped that the ‘Save Our Salons’ rally will get the attention of Government.

A recent report commissioned by the British Hair Consortium and carried out by CBI Economics, highlighted how an unbalanced tax system is decimating the hair and beauty industry – and showed that unless things change, there will be no new apprenticeships by 2027 and a 93% fall in employment by 2030. This would leave very few in employment, creating a sector largely devoid of the employment rights that come with being an employee.

With the Spring Forecast on the horizon, the British Hair Consortium – which represents 50,000 UK hairdressing professionals – says the Government must urgently halve the VAT salons pay on labour costs to 10% to help them overcome the existential crisis they’re facing.

Toby Dicker from The British Hair Consortium said: “We won’t stand down and let our industry die. The support shown by our industry was incredible and I hope that we have gained the attention that we need to show Government that we need a lifeline. We need VAT reform and we’re not going to stop shouting for this to happen.”

National media and news channels attended the protest, streaming the story globally, in what was deemed as a highly successful protest.

For more information on The British Hair Consortium go to https://www.bhc.org.uk/

@britishhairconsortium #saveoursalons

Wahl Professional Spotlight Women in Barbering: Brittany Calzada

For Women’s History Month, we are featuring the stories of some of Wahl Professionals top female barbers who have risen through the industry and made a name for themselves. 

Brittany Calzada, Barber and Wahl Pro Educator

My journey into barbering started with a passion for sculpting and manipulating hair. I always appreciated the art of personal grooming and how a haircut could transform someone’s confidence. I love that barbering goes beyond just cutting hair, it allows you to connect with people you probably wouldn’t have met otherwise.

As a woman operating a male-dominated industry, I’ve faced challenges. There were moments when clients were surprised to see a female barber and doubted my ability. I’ve been overlooked in the shop just because I was a woman, and I had to work harder to earn a guest’s trust and respect. At the end of the day, the challenges were fuel to my fire and desire to become one of the best professionals in the industry. I focused on honing my skills and letting my talent speak for itself, and it’s led me to become the accomplished barber that I am today and my partnership with Wahl.

Working with Wahl has been a game changer for my career. I’ve had the opportunity to work with a brand that is recognized and trusted for its high-quality tools, dedication to the craft, and commitment to accessible education for professionals at any level in the industry. Throughout the partnership, the brand helped me elevate my skills with the right tools and continuous training. Some of my favorite Wahl Pro products to work with are the Wahl Pro Magic Clip, the Wahl Pro Vanish Shaver, and the new Wahl Pro Vapor™. And being part of the team has opened doors to opportunities and growth.

As the industry is becoming more diverse and women in barbering are being recognized more and more, there’s more space for female barbers to make their mark, and more opportunities for brands and leaders in the industry to support aspiring female barbers. Today’s industry is becoming a more supportive community where women feel encouraged to thrive, and I’m truly excited to be a part of it and be a role model for the next generation.

My advice to aspiring barbers would be never to underestimate your worth and your abilities. If a client chooses not to get a haircut from you because you’re a woman, respect their decision and know that the client isn’t the right fit for you. This is the first step in building up your confidence and allowing yourself to focus on clientele that want your expertise behind the chair. The next step to making your confidence unshakeable is by practicing your craft as much as possible and surrounding yourself with supportive peers of all genders who believe in you. With these steps – a Wahl tool in hand! – any aspiring women barber will be unstoppable.

Tee Off for Charity: The HSBA & Hair & Beauty Charity Golf Day Returns

Get ready for an unmissable experience on the green as the fourth annual HBSA & Hair & Beauty Charity Golf Day heads to the stunning
Championship Cheshire Course at Carden Park on Tuesday 3 June, 2025. With breath-taking views of the Welsh hills and the Cheshire countryside, and a course designed to challenge all skill levels, this year’s event
promises to be more exciting than ever.
Golfers can look forward to a thrilling round, and a spectacular 18th-hole finish, cheered on by industry friends from the Clubhouse Balcony. The day wraps up with a drinks reception, awards, a three-course dinner, and evening entertainment —all while raising funds for a great cause.


Best of all, despite the upgraded Championship course experience, prices remain the same as in previous years: £150 per player or £600 for a 4-ball team, including breakfast, golf, and dinner. Non-golfers are also invited to join the evening festivities for just £49 per person.


President Jayne Lewis-Orr said: “Our annual Golf Day is a highlight in our fundraising
calendar, and always promises to be a fun and competitive day, with money raised going
towards the work done by the Hair & Beauty Charity! We welcome players back to Carden
Park – and new players to come and join us.”
If you can’t make it why not show your support through the multiple sponsorship
opportunities available, including the four annual awards (£350 each) and 18 golf holes
(£100 per hole.)


Don’t miss out – secure your place today and swing into action for charity!
For more details and to book, visit https://hairandbeautycharity.org/shop/p/golf-day
For media information contact ruth@redmanemedia.com

Roger Molina’s Duagrams Eliminate Guesswork for Stylists

Roger Molina, Sam Villa ArTeam and Master Stylist at Lunatic Fringe @rogermolinahair, has parlayed his famous duagrams (stop motion video and moving diagrams) into his live education. This teaching methodillustrates every step, angle and finish entailed in teaching a cut by projecting a video and visuals onto a screen for a fully immersive experience. See his Wolf Lob here.

“This method shows 3D imagery with aerial perspectives of all elevations and cut lines, so it eliminates guesswork for sectioning and technical approach. Students see every step of the new technique broken down into bite size experiences, before they try it themselves, so it takes a lot of the guess work out of the equation,” says Molina whose is focusing on the “wolf lob” in upcoming classes and shows.

The wolf cut has become a household name in most salons, as well as the lob. The wolf lob is a simple and salon friendly way of creating the elements of both shapes together. “There is a high demand for nongender haircuts…styles that work for whoever wants to wear them and this one sits at a perfect length and style for any face shape and type of client,” adds Moina.

Technical Breakdown for the Wolf Lob

Fringe: Elevate 45° to the opposite side of the nose. Using a diagonal finger angle, cut from chin to lip length with a Sam Villa Classic Series Dry Cutting Shear.

Face Frame: Using guide from corner of fringe, elevate diagonal and forward with diagonal finger angle, and cut inside fingers like a razor while using a scissor.

Top: Elevate triangle sections to 90° vertical and cut with a diagonal angle leaving volume to front. Over direction is to center. Stationary guide.

Crown: Using guide from previous section, elevate diagonal to stationary center guide. Finger angle matches head form and point cut short to long.

Nape (internal graduation): Take vertical finger width section, elevate diagonal and remove bulk in bits where it’s thick. Gradually pivot to diagonal elevation and continue technique until the back of ear.

“The fusion of modern and classic haircuts may be the future of haircut progression. The classic will always ground and inspire, but evolution and progression are required to thrive in the salon world today. As a wise chef once said, “a truly modern dish is classic one served with the slightest necessary twist,” concludes Molina.

Molina will be at America’s Beauty Show teaching 1 hour classes, filter by Classroom #14 to view the full schedule here.

Saturday April 5th

11:00am On-Point Cutting and Styling Textures (with Jesse Linares, Teresa Romero and Roger Molina)

3:30pm Gender-Free Haircutting: Creating for All (with Roger Molina, Jamie DiGrazia and Manda Ziegelman)

Sunday April 6th

12:30pm Always Chic: Cutting with Purpose Meets Lived-In Styling (with Jesse Linares, Roger Molina and Justin Michael Parra)

2:00pm Short to Long Haircutting and Finishes (with Jesse Linares, Teresa Romero and Roger Molina)

Monday April 7th

1:00pm Textur & Haircutting: Enhance, Control and Create (with Jesse Linares, Roger Molina and Evie Rivera)

2:30pm Today’s Essentials: Interactive Session (with Jesse Linares, Sam Villa and Roger Molina)

To learn more about Molina or book an in-salon class with him, see here.

NHBF Top 100 Influencer Awards Expands to Meet Unprecedented Demand

The National Hair & Beauty Federation (NHBF) is thrilled to announce a major evolution of its highly anticipated Top 100 Influencer Index. Now in its fifth year, due to overwhelming demand and the incredible talent within the sector, the awards will now be divided into two distinct categories: the Top 50 Hair Influencer Index and the Top 50 Beauty Influencer Index.

As the NHBF Top 100 Influencer Index continue to grow, this separation ensures a greater focus on the achievements of professionals across both sectors, giving more recognition to the creators, educators, and trendsetters shaping the sector.

The NHBF Top 100 Influencer Index opens for entries today (Monday 10th March) and is open to all hair and beauty professionals working in the sector who meet the below criteria:

  • A professional currently working in the hairdressing, barbering, beauty, spa, nails or aesthetics industries.
  • Applicants should have an applicable qualification in the industry they are working in from a regulated awarding organisation, or equivalent continual experience working in the industry (5 years+).

You can nominate as many people as you wish, including yourself, and we encourage you to post it on social media too using #NHBFTop100Influencers#NHBFTop50HairInfluencers #NHBFTop50BeautyInfluencers

Nominate your Top 100 Influencers here.

The nomination process is simple:

  • Enter your name and the name of the person you’re nominating.
  • Enter their social media handles (Instagram, TikTok & YouTube).
  • Tick the category you are nominating in i.e. Hair or Beauty.
  • Confirm that you/they meet the nomination criteria.

Once the nominations close, a Top 250 longlist will be compiled. This will then be independently evaluated based on the following metrics/criteria:

  • Followers – the number of people following you/the nominees.
  • Engagement – the number of mentions, shares, links, and impressions of your/the nominees’ posts.
  • Reach – how many people have seen your/the nominees’ posts.

NHBF Chief Executive, Caroline Larissey said:
“The demand for the NHBF Top 100 Influencer Awards has been absolutely phenomenal. Splitting the awards into two categories allows us to truly showcase the incredible talent and influence across both the hair and beauty sector. We will be unveiling the venues for each final shortly.”

Miami Welcomes First BeautySphere Connect for Salon Owners

Aura Salonware is pleased to announce its first annual Aura BeautySphere Connect event, which will take place at The Standard Spa in Miami Beach, Florida, on May 5, 2025.

This intimate one-day retreat for salon owners is an opportunity to connect, learn, and recharge. Participants will gain insights from industry innovators and experience salon leadership educational sessions and workshops.

Speakers include Cyd Charisse and David Bosscher of Destroy the Hairdresser, Sarai Speer, known as the Platinum Giraffe, Alicia Soulier from Salon Scale, Benjamin Camagna from Currie Hair Skin and Nails, Keri Davis of Keri Davis Consulting, and more.

In addition, Aura’s official networking lunch and experiential cocktail reception allows salon owners to connect with fellow beauty entrepreneurs.
“Aura promises to infuse new energy to salon businesses by providing an industry event that brings together like-minded beauty professionals,” mentioned Aura Salonware Co-founder Jonathan Levine. ”We invite salon owners to come get inspired, share their experiences and best practices, and discover ways to grow their businesses while taking a little time to breathe in the beauty and vibrance of Miami.”


To learn more about Aura BeautySphere Connect or purchase tickets, visit http://aurasalonware.com/beautysphereconnect.


About Aura Salonware
Aura Salonware is the all-in-one salon operations software that modernizes, automates, and innovates the entire salon management experience. With intuitive and dynamic features, this data-driven, cloud-based platform helps salons provide an elevated client experience to increase retention, satisfaction, and revenue.

For more information about
Aura, visit aurasalonware.com.

OSMOS NEW BRAND AMBASSADOR: ROB WESTON

Rob Weston, owner of LEVEL 7 BARBER has been announced as OSMO’s new brand ambassador.

With over 12 years of experience in the barbering industry, Rob Weston’s journey began at LAFHAB (Leeds Academy for Hairdressing & Barbering) in Leeds City Centre. After qualifying, he honed his craft in a busy walk-in barbershop, quickly building a loyal clientele that followed him as he moved to the next town. His
ambition led him to convert part of a hair salon into a dedicated barbershop, where he spent two years establishing his name before returning to the heart of Leeds.


Rob gained valuable experience at Boris & Co, refining his skills in a fast-paced city
environment under Michael Tominay. He later expanded his expertise at King Coby’s and 13 Barbers, working alongside a close-knit team. After three years, fatherhood led him back to a local setting at Boris & Co in Mirfield before he set out on his own venture.


In June 2023, Rob opened Level 7 Barbers in a fully renovated space, creating a
modern, thriving barbershop that remains fully booked. His expertise spans both
barbering and hairdressing, incorporating elements of precision cutting, longer
styles, and colouring into his hybrid approach.

Beyond the shop, Rob has shared his knowledge through stage work with Great British Barber Bash and as a coach for Learn to Cut, an online platform mentoring aspiring barbers to refine their skills and elevate their pricing. He also runs his own independent education courses, helping others unlock their potential.
Rob’s passion for creativity extends to photography and videography, complementing his social media presence.

Always eager to evolve, he continually invests in education and professional development.
Rob’s role as an OSMO ambassador will see him working closely with the brand to create content, attend industry events, and participate in brand shoots… including a
very exciting one, which is yet to be revealed!
“Rob’s expertise in barbering resonates with our passion towards the barbering industry. We’re excited to be working closely with Rob and seeing how his creative
skills help to build the OSMO brand and products to a wider barbering audience,” explains OSMO Senior Brand Manager, Sinéad McLaughlin.


www.osmo.uk.com
Instagram: @osmouk_official / @osmoikon / @_robweston/@level7barbers