BARBEREVO UK & IRELAND #46 IS OUT NOW!

The latest issue of BarberEVO UK is OUT NOW! This issue is set to shake things up as we say goodbye to Summer, and get ready for Autumn, while bringing you exclusive content from the best barbers and brands in the business. In this issue, we hear from our expert columnists and esteemed industry leaders on a variety of topics, from textured hair to beard and moustache care, as well as the latest product drops you need to be aware of; all this and more inside.  

IN THIS ISSUE: 

HEINIGER 

Our September-October cover stars are the Heiniger team! Here, we get the insights from Matt Clarke, Artistic Director Robert Braid, and Creative Director, Rex Silver on why Heiniger should be the tool brand every barber has in their kit. We hear from Robert and Matt how they got involved with the Swiss tool brand and became part of the Heiniger family, and why you should too.  

EVENTS 

It’s been an exciting but busy few months for the entire EVO team during event season, and there’s no sign of it slowing down just yet. We kick off the events feature by looking back the debut HairCon, with industry icons like Simon Shaw, Alan Beak, and Josh Lamonaca it’s hard not to think back fondly. We also here from Richie Finney and Xavier Berrell at BarbersRide, Rob Wood from his official Novo Cabelo launch, and look forward to the Scottish Hair and Beauty Awards.  

TEXTURE 

Kicking off the texture feature, we hear from the superstar BaByliss PRO ambassadors Tariq Howes, Ky Wilson, and Lauraine Bailey. BarberEVO gets the inside scoop from the team about their go-to tips and tools for all things texture. We hear from Luke Burgon at SOMEPEOPLE on how he uses Byrd products to embrace his client’s natural texture, while columnist Hayden Cassidy shares her scissor cutting techniques. Columinst, Mark Maciver gives readers a step-by-step for his iconic fade, and STMNT ambassadors Charles Rose and Luke Hartley talk us through their recent collection.  

INTERIORS 

Having beautiful interiors are just some of the ways you can make your barbershop stand out, which is what our Barbershop of the Edition, time., has done. Elsewhere, we look inside Beardy Beardy in Glasgow to showcase their personalised REM chairs and take a deep dive at Kesman Male Grooming as they highlight their custom Takara Belmont chairs. We also take a trip down under and hear from COMMON Barbershop in Brisbane, Australia, to look at their stunning set-up.  

BUSINESS 

Starting the business feature, we hear from columnist Vikki Harrison Smith as she talks us through her days as a top-class educator and academy owner. BarberEVO also hears from three completely different barbershops – UNDERFOUND, Beardy Beardy, and MR. Barbers – about how they operate their businesses, and ask barbershop owners the important questions of tipping, deposits, and selling retail.  

TECHNOLOGY 

Discussing all things artificial intelligence, we have Barry Stephens weighing up the pros and cons about whether AI systems will kill off conversation in the barbershop. With more and more automated systems out there claiming to make your life easier as a barbershop owner, Barry evaluates whether that is right. Meanwhile, celebrity barber and educator Thaddeus highlights the importance using technology to your advantage and having a booking system that works for you.  

MOUSTACHE AND BEARD CARE 

Showing us how we can all elevate our grooming services, we speak to Ben Goakes, owner of Well Groomed London. Sharing how he goes the extra mile to create a lavish experience in his Shoreditch shop, Ben shares how his experience in luxury services translated to his barbershops. Elsewhere, we hear from Anthony Berriola about bringing traditional Italian beard and moustache grooming to the US, and Morgan’s Pomade identify three iconic styles you can create and maintain with their products. 

PRODUCTS 

This issue, our Product of the Edition is The Shorty, just the latest expert grooming tool from the brains of Gamma+. BarberEVO sat down with expert barber and educator Phil Jarman at HairCon to hear everything about their latest powerhouse tool. Elsewhere, hear from Artero founders Alex and Edu Artero, and Eric Way Lovemore to discuss the premium scissor brand, and highlight the different offerings available with Leaf, Yoi and Tondeo; to ensure you find the right tool brand.  

Get your copy here!

With entries for the North American Hairstyling Awards (AKA NAHA) open for 2025, it’s time to show the industry what you’re made of. When it comes to the Barber of the Year award, which was added in 2022 – it is all about showing the true artistry and talent of which individuals in this industry are capable.

One individual more than deserving of this award was 2024 Barber of the Year, A-Rod (Yadiel Alberto Rodriguez). The elite barber, Co-Founder and CMO of L3VEL 3 Pro, CEO of AROD LLC, and Global Ambassador for BaBylissPRO and Booksy, created a show stopping collection, photographed by Chrystofer Benson, taking home the coveted trophy.

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A-ROD’s career in barbering began in Puerto Rico over two decades ago after serving in the military. In his acceptance speech, he said: “I took a chance. I started going to shows, driving for 12 hours, begging brands to educate on their stages so I could be seen. And today, I get to be part of a brand that is leading the men’s grooming industry.”

A-ROD gave a shout out to the wonderful CBC Team for organising the shoot, as well as to Jay Nouri, Co-Founder and CEO of L3VEL3.

A-ROD said: “L3VEL 3 is a brand by the artist, for the artist, and we are doing some amazing things. Barbering is growing so fast, partially because we have spent a lot of time focusing on the barbers and elevating the education available for barbers in this industry.

“This award is very special to me, and I want to thank the Pro Beauty Association for allowing barbers to show the industry what we are capable of!”

“Barbering is not just about having a good time, if you implement a system that works, you educate yourself about the opportunities that are out there, I am proof that it pays off. Now, we are running every show, every main stage, and we are up here getting awards. So, don’t give up!”

In an Instagram post following the NAHA ceremony, A-ROD said: “This NAHA Award Win Goes to Puerto Rico. This award means everything to me and the barbering community. From $3 haircuts in Puerto Rico to this stage, it’s been an incredible journey.

“Never give up on your dreams. The sacrifices, the long nights, and the hard work all pay off. Let’s keep pushing boundaries and lifting each other up. Thank you all for the support!”

A-ROD is no stranger to BarberEVO either, being one of the few barbers to have appeared on the cover of both BarberEVO’s North American and UK& Ireland titles. In-fact, he featured on the second-ever edition of BarberEVO North America. We can’t wait to see what A-ROD achieves next!

Learn more about the NAHAs here and ENTER NOW!

Ne-Yo took to the stage in Birmingham for his headline slot at the BS3Live concert, and showcased the talents of award-winning barber, JJ Savani.

The renowned stylist, known for his precision and creativity, was responsible for creating the signature looks for Ne-Yo and other performers, to add an elevated style to the event. Ne-Yo took the stage with his trademark cool, sporting a traditional hot towel head shave and perfectly sculpted goatee.

JJ started by cleansing with the American Crew Foam Cleanser and finished with American Crew Moisturising Face Cream before beginning blade work to remove any excess hair. He then used the American Crew Ultra Glide Shave Oil around Neyo’s goatee to tidy up the shape before finishing with American Crew SPF15 Face Balm all over the face.

Terrence Green, star of Netflix’s popular Step Up series, wowed the crowd with a sleek and modern style. JJ delivered low and natural skin tapers, expertly retaining the C-cup shape-ups while keeping a natural-looking front shape-up.

The top of Green’s head was styled and shaped with freehand clipper work using STMNT Grooming Spray to shape the hair before applying STMNT Curl Cream to bring out and enhance Terrence’s natural curls and then dried using the Diva Pro Styling Tools Dryer with the diffuser attachment to set the product. Maintaining a balanced and dynamic finish that captured his energetic presence on stage. 

Pudge Tribbett, the acclaimed producer and lead musician, also received a fresh look from JJ Savani. Pudge debuted a full head shave paired with a freehand beard fade. Using enhancements to create a fuller, thicker beard, JJ delivered a commanding yet refined look that perfectly matched Tribbett’s powerful performance. 

JJ Savani’s masterful work at BS3Live not only highlighted his talent as an award-winning barber but also reinforced his reputation as a go-to stylist for A-List musicians.  

Rewind It 10, the revolutionary at-home hair color brand, is proud to announce its retail expansion into over 7,000 CVS stores nationwide.

From October 4th, 2024, consumers will be able to find Rewind It 10 products displayed across the shelves of CVS locations across the country, making professional-grade hair and beard coloring solutions more accessible than ever before. 

The brand made waves in the market following its launch in December 2023, where it was sold exclusively at Sally Beauty and Rewindit10.com. Rewind it 10 offers professional-grade, easy-to-use hair and beard coloring solutions enriched with high-quality ingredients, designed to empower individuals to redefine their style and feel confident in their own skin. T

o decrease the stigma surrounding men’s hair coloring, co-founders, rapper, Fat Joe, Carolyn Aronson and Jeff Aronson, have teamed up with a diverse range of renowned celebrities from various fields. These include NFL Tight End Travis Kelce, R&B singer/songwriter Tank, model Tyson Beckford, music mogul DJ Khaled, professional MMA fighter Stephen “Wonderboy” Thompson, singer Jencarlos Canela, tattoo artist/model/musician Kevin Creekman, and co-founder Fat Joe. 

“This expansion into CVS, one of the largest retailers in the U.S., is truly a massive milestone for a brand not even at its one-year mark. This retail partnership is one we are incredibly proud to announce and is a testament to the amazing success we’ve achieved so far,” said Jeff Aronson, co-founder of Rewind It 10. “Our mission has always been to redefine men’s grooming, making men more confident with their routines. With CVS behind us, we can now reach a wider audience and introduce them to our high-performing formulations.”

The product line was specifically designed to meet the needs of modern men who value convenience without compromising on quality. With a diverse range of shades and endorsements from high-profile celebrities, Rewind It 10 is the perfect choice for every man who is looking to achieve salon-quality results from the comfort of their home.

Rewind It 10 is currently available at Sally Beauty, Rewindit10.com, Amazon, and from October 4th, 2024, CVS locations across the US. For more information about Rewind It 10, please visit rewindit10.com. 

Barbering and boxing might not seem like two industries that would naturally merge, but David Lloyd set out to change that. This unique and exciting event, which is the first of its kind, is bringing together barbers across the country to get involved in a vibrant community – while offering barbers an opportunity to pick up a new hobby.

“Our first event will take place on 24 August in Telford before our second event in November,” David explained. “We are planning to hold at least five events next year, and host in different cities across the UK in Cardiff, London, Glasgow, and Leeds. The support so far has been unbelievable, we have Matakki, TPOB, and Players Boxing who are supplying the professional equipment.

“So far, we have 18 barbers across the UK taking part to raise money individually for a charity close to their heart.”

The event is set to be an unforgettable night, promising attendees the chance to watch some thrilling fights, live DJs, and an unbeatable atmosphere to bring together the barbering industry. Kicking off at 4pm on 24 August, with tickets starting at £26.99, this is not to be missed!

Sponsoring the event, co-founder and director of Matakki, James said: “Matakki scissors is a family run brand, Emma, and I, believe that community spirit is a real foundation to success. This is a value we have enforced within the company for over twenty years, through our own teams. Competing in events like this requires focus and discipline, the participants adopt a focused approach and in doing so give their time and effort selflessly for the benefit of the charity they represent.”

Co-founder and director of Matakki, Emma added: “Events like barber boxing provide a real social opportunity to contribute to a positive cause in a fun and healthy way.”

James continued: “It’s the coming together of people to support the idea that competition can be physically and mentally healthy when done in a respectful way, to reach common goals. A fantastic aspect of barber boxing, is that multiple charities have and will benefit from the event, as each fighter chooses their own beneficiary to represent in the fight”

When asked why it is important for brands like Matakki to get involved in these events, James replied: “At Matakki, we recognise the importance of giving back, we feel a social responsibility to embrace that”

Emma continued: “It’s a nice feeling when somebody sees your brand as a marker of quality and wants to work with you, it’s our way of thanking the industry and customer base that has supported our family business and brand”

David added: “Barber Boxing was born out of a desire to bring the barbering industry together in a unique and exciting way. So many barbering events are all the same, year in year out, so with this, I wanted to offer a different opportunity for networking while allowing the barbers the chance to give back to society, get a new hobby, and a new challenge.”

Speaking to one of the barbers taking part on the night, Rhys Phelps – also known as Ninja Trimmer – enthused: “I’ve been on a weight loss journey since November 2023 and have since lost five stone. I’m raising money for the Stroke Association as it is a cause close to my heart after my stepdad suffered a stroke last year. David has done a great job on organising this show so far can’t wait to showcase my talent and skills!”

Stay up to date with Barber Boxing Official on Instagram. To buy tickets for Barber Boxing in Telford, visit here.

This edition brings only the best in the business – from the top barbers in the game, new-age tech, and interiors, to top of the range tools and even an appearance from rap legend Fat Joe! We’ve brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry. All this and more in our summer shake-up issue – it’s one for the books!

IN THIS ISSUE:

WAHL 

Our cover stars for this issue are from the professional grooming brand, WAHL Professional, from the Future Maker’s collection. Followed by the exclusive insider info about WAHL’s new ‘Make it with WAHL’ platform. The brand, who are always in pursuit of connection in the barbering community, has unveiled the platform – with the goal to further the deep-seated belief that powerful connections are forged with each haircut. The networking and uplifting platform is set to make waves within the industry, no matter what level you’re at. 

Events

In our events section – we have no shortage of fun! BarberEVO columnist Byrd Mena is back on BarberEVO’s pages, giving you a BTS look at the RISE of Hair 2024, while we also look forward to the LV BarberExpo at the end of August. With these events on the horizon – the BarberEVO team have not long arrived back from Premiere Orlando and V’s Barbershop Summit in Phoenix, AZ – and we’re taking a look back at the amazing experiences. Our founders, David Foster and Andrew Brewster also made the trip to Bordeaux, France, for American Crew’s All Star event, as well as the STMNT Summit in Barcelona.  

Barber of the Edition

Our Barber of the Edition is Jimmy Fadez. His inspirational story of resilience, and genuine passion, is one that will change your perspective on the value of this industry. We sat down with the barber to learn more about his journey, and how the barbering community have rallied around him – unwavering in their support. 

Interiors

In BarberEVO’s interior section – we have no shortage of trailblazers in the barbering world. Kicking off the section, we have Skillz Kutz as our barbershop of the Edition. Owner and founder Kim Thomas has rocked the barbering community in Ashburn, VA – and she has no plans of stopping. Following on from Skillz Kutz catalyst, Kim, are the crew at Common Barbershop – from all the way in Australia. We also feature our columnist CJ from Barberville, who brought with him a very special guest – Jay Majors! Chatting about everything, from property, to design – Jay talks all things suites, offering up his top tips and seasoned perspective on shifting your business model.

Business

Leading our business section, we have Chico Boom who told us why you need to ensure your cash cow never goes hungry. Following on from Chico, we have our Diary of a CEO – where we get an insider peek into Joe Miller’s story with Beard Octane. From CT to Switzerland, we head to grooming-tool brand, Heiniger HQ to go Behind the Brand. We also put Fresha under the BarberEVO spotlight, to find out all the essential info AND more about the salon and barber software. With even more features tackling subjects, such as retailing and services – you don’t want to miss it.

Client Comfort

Kicking off client comfort, we caught up with Proraso Maestro Barbiere, Anthony Berriola from Razors, MA, talking about providing a service with a smile. One stop shop for barbering, tailoring and a whiskey – Jaxson Maximus, FL – shares how Collins chairs bring the ultimate comfort to the space. Rolda Ambassador Alejandra tells why products quality and formulation matters. BarberEVO will then take you to Las Vegas, circa. 1920, where The Barbershop Cuts & Cocktails talks about how they created their roaring twenties, prohibition aesthetic – with the help of 18.21 Man Made. 

Color

Lastly, we tackle bringing color into the barbershop. We talked top tips for coloring, with Blonde Solutions’ Esbebe. Goldwell also make an appearance – with their newest product that is going to rock your business, and, well, you client’s world! Victor Hugo shares how to hone your whole hair art skillset, with the help of JRL tools. Renowned rapper Fat Joe also popped by EVO at CT Barber Expo – and we’ve gathered his thoughts on Rewind It 10. Spoiler alert – he loves it! All this and even more in the latest issue of BarberEVO!

The Scottish Hair and Beauty Awards (SHABA), the most anticipated and prestigious event in the hair and beauty industry, will be held at the Hilton in Glasgow on the 1st of September 2024. As Scotland’s biggest and only industry-recognized hair and beauty awards event, SHABA promises an unforgettable evening of celebration, recognition, and entertainment.

Event Highlights:

• Venue: Hilton Glasgow
• Date: 1st September 2024
• Kick-off: 5:30 PM

The extravaganza begins with a luxurious champagne reception, setting the tone for an evening of elegance and glamour. Guests will then indulge in a sumptuous three-course meal, complete with fine wine, before the awards ceremony commences.

Awards Ceremony and Entertainment: The first half of the awards ceremony will honor the outstanding achievements of our talented finalists. The celebration will continue with an exhilarating performance by Natalie James, who is set to get everyone on the dance floor with her electrifying act. The second half of the awards will follow, culminating in a night of celebration and joy.

Exclusive After Party: Following the awards, luxury buses will transport guests to an exclusive after party at Kong in Royal Exchange Square, Glasgow. This VIP event will offer an opportunity for guests to unwind and celebrate their successes in style.

VIP Attendees: The night will be graced by the biggest names in the hair and beauty industry, along with VIPs and special guests.

Sponsors and Partners: We are proud to be partnered with leading industry names including Osmo, Wahl, Hair & Beauty World, Revlon, Crazy Angel, The Fellowship for British Hairdressing, Apraise, and Kaseo. A special thanks to our media partners, Barber Evo and Salon Evo, for their invaluable support.

Goodie Bags: All guests will receive a premium goodie bag filled with top-quality products from our generous sponsors, ensuring the night is memorable long after it ends.

Tickets: A limited number of tickets are still available for this spectacular event. Don’t miss your chance to be a part of Scotland’s most prestigious hair and beauty awards night. Secure your tickets now and join us for an evening of glamour, recognition, and entertainment.

For ticket purchases and more information, visit our website at www.scottishhairandbeautyawards.com or contact our event team.

Contact:

• Event Team:
• Email: libby@shabaawards.com
• Website: www.scottishhairandbeautyawards.com 

Join us at SHABA 2024 for a night to remember, as we celebrate the very best in the hair and beauty industry!

Follow us on social media:

• Facebook: @SHABA
• Instagram: @shaba_awards

#SHABA2024 #HairandBeautyAwards #GlasgowEvents

BarberEVO UK Issue 45 (Jul/Aug) is out NOW! Get your Copy HERE

The latest issue of BarberEVO UK is OUT NOW! This issue is set to make waves in the industry…bringing you exclusive content from the best barbers in the business. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry. Our summer shake-up issue covers everything from interiors and business to hair loss, client comfort and colour. With all of this…and even more – this issue is one for the books! 

IN THIS ISSUE: 

STMNT  

This issue, our cover star is the Nomad himself, Miguel Gutierrez, co-creator of STMNT! BarberEVO were lucky to join the STMNT Team take over Barcelona this June for the STMNT 2024 Summit. The STMNT Team gathered in the sunny Spanish capital to watch as the global stars of STMNT Creative Team share the most innovative editorial looks. BarberEVO has the inside scoop – with exclusive info from STMNT co-founders Miguel Gutierrez, Sofie Pok, Julius Caesar, and the team of STMNT global ambassadors.

Summer 

In our Summer shake-up issue, we are bringing the summer trends to life. We speak to Nick Taylor from the iconic American Crew about their newest collection: Yearbook. Taking you back to your last day of school, racing onto the football field – and knowing that school’s out for the best summer yet. BarberEVO has also managed to bring you the buzzing summer trends from the Babyliss PRO stars, Charlie Venn, Jay Roberts and Simon Butcher. In this summer session, you can also get the exclusive trend tips from Mike Taylor of MTE Hair & Barbering Academy. With a visit to Kent-based Chaps Grooming Co and a look at Byrd Pomade collab with Tallboys – summer in the hair world is in full swing. 

Barber of the Edition 

For our summer issue, the Barber of the Edition is…drumroll, please…Oscar Mendoza! The rising star on the UK hair scene is taking his barbershop and academy to new heights, whilst simultaneously taking his passion and teachings to stages across the globe. Find out more about his journey of resilience and commitment to his craft NOW! 

Interiors 

In BarberEVO Issue 45, Leicester barbershop Roots/CO. has taken the top spot of barbershop of the edition! Owner and founder Vinay Lakhatariya took BarberEVO through his journey to Roots/CO. and tells us exactly why he only has the best of the best in his shop. In this edition, Savills owner Joth Davies also reveals the inside info of moving into his new and expanded barbershop. Additionally featuring BarberEVO columnist Hayden Cassidy, the tiny barbershop Treehaus and Nael’s Hairworks – you can find all the interior insider info HERE! 

Business 

Vikki Harrison Smith is back to talk 10 years of building her barbering empire. We also sat down with MR Brothers Cut Club founder and Brosh Ambassador Daisuke Komatsu, so you can read the Diary of this CEO. In this edition, you will also take a trip to Switzerland with us, to join Heiniger owner, Daniel Heiniger, and Creative Director, Rex Silver – going behind the iconic tool brand. With more info on all-important business issues, such as franchising and booking software, you too can have a booming business in no time.

Hair Loss 

Hair Loss is a major facet of this industry and, at last, the subject of hair loss is breaking free from the shackles of taboo! Josh Lamonaca sat down with us to chat about the subject and tell us exactly why hair loss solutions are a MUST in the barbershop. Trichologist Tiffany Hall also features in this edition, giving the BarberEVO audience all the important tips and tricks to help with your clients’ hair loss pain points. 

Client Comfort 

Keeping your clients comfortable is the key to keeping them coming back. Barbershops need to consider all aspects of their clients desired sensory experience – from the aesthetics and furnishings to the services themselves. Comfort is everything! BarberEVO columnist Carlie Cardle talks shop, noting that you can make client comfort your very own USP. We also caught up with barbershops from across the UK, including Angus Mac Salon, Club 13, The Good Folks and more. Columnist Mark McIver also returns to the pages of BarberEVO, alongside columnist Simon Shaw.  

Colour 

Closing out the summer edition of BarberEVO UK is the section that will tell you everything you need to know about colour. Talking top tips for introducing colour to the barbershop and featuring a great chat with Ainsley Walton about his barbershop Har Sessions – BarberEVO can now reveal that colour is the summer trend that is here to stay. 

Denman Creative Holly Rudge takes BarberEVO readers through her process for moving clients throughout their hair journey.

As a professional stylist you are the very best person to guide your customers through their hair journey, so what’s the best way to keep them on track and out of a rut? Denman Creative and independent hair stylist Holly Rudge shares her experience and top tips.

Questions, questions, questions.

I start with an open question, always. ‘What can I do for you today?’ The responses are SO varied, but they always reveal their past hair story which allows me to start a new one. Just letting the client talk is so important. There’s usually a story about how they got in this position with their hair, perhaps they’ve had the same stylist for years who no longer listens or perhaps they are just struggling to find anyone who does what they want. I ask people to forget about any preconceptions they have and simply tell me what their dream hair would be. Then we work back from there until we find a style I’m confident we can achieve, and they will be able to maintain. 

Keep the journey moving but be gentle.

Often clients are tired of their style but have no idea what to do next. It’s my job to help them move through that journey. I ask them to start by making a Pinterest board or save photos of celebrities/people they know with hair they like. Usually, the client doesn’t realise that all of those styles will have a similar vibe…a fringe shape or layer pattern. 

I then go through various (sometimes extreme) options to gauge a response. Sometimes just having the conversation about options is enough as people want to know that you’ve thought about them and shared your ideas and opinions. I’m always suggesting new ways to switch up a hairstyle. Even if a client just wants a tidy up, I ask if there was anything they found annoying about the previous cut. People are more likely to feel confident about being potentially negative if you turn it into constructive conversation! If the response is a yes, then I’m ready with new ideas to help! I’ve had occasions where I’ve made suggestions in the consultation which have been rejected but after a nice relaxing shampoo where a person is left with their own thoughts they come back and request my suggestion after all. You just need to build that trust and not be too pushy. 

Counsel carefully…

If a customer asks for a drastic and dramatic change in their look. I try to establish what has brought on the need for change and how long a person has been planning to do it. You can tell a lot by the confidence someone has and the preparation before the appointment, if they’ve saved images and know their own hair or have had similar in the past then I’m happy to proceed. However, if I can sense any hesitancy, I dig a little deeper and perhaps try to convince a more softly, softly approach. 

…but don’t hold back.

Give your opinion! I’ve worked with stylists who are afraid to give their opinion for fear of getting blamed if the outcome isn’t well received. Be brave and trust yourself to give advice. As stylists we know what works and what doesn’t, so trust your knowledge!

The latest issue of BarberEVO NA is OUT NOW.      

Get your copy here!   

The latest issue of BarberEVO NA is OUT NOW! Bringing you only the biggest and the best in the business, this issue is brimming with insider info – from our amazing columnists and guest industry professionals, to education, business and the latest in styling trends. BarberEVO readers, you can rest assured that this edition will take you to another level… 

Cover Stars: Barber Strong 

Our cover stars this month are the team that make up Barber Strong – the booming barber apparel brand. Industry innovators, Danya Gamba (DG Cuts), Angel Raws, Gino Maggio, and Danny Amorim are taking center stage, to shine a spotlight on the value of their industry. We caught up with Steve Berry, the founder of Barber Strong, to find out exactly what spurred him on this journey – and what has pushed the brand to the next level of success. By giving a much-needed modern update to the traditional barbering uniform; Barber Strong are bringing functional luxury to all barbers.  

Education 

This month, we are also taking a focus on education. It’s what makes this industry go round, right? Allison Cuts agrees. We sat down with the L3VEL3 Ambassador to talk all things education, particularly why it is important to make the most of your time in education. We cover some amazing events, including the Norcal Barber Expo and the Sharpfade Mastermind weekend, which was led by our columnist, Byrd Mena. Kate Tuttles-Owens and her amazing work with Sensory Safe are also featured. With words from Gamma+ and Stylecraft ambassador, Victorino; Hair in Motion pioneer, Charles Gray; and our columnist, Angie Perino – school is IN for summer! 

Business 

The barbering business is booming – and BarberEVO has brought you the tools you need to become the best. At CT Barber Expo, we caught up with some of our industry leaders for exclusive information. We spoke to Marvy Marv to learn all about how SQUIRE can take you to the top. We even got the details about their latest innovation: SQUIRE FLEX. We have many more esteemed columnists and industry luminaries making their mark on the business of barbering in this issue, including, Floyd’s 99’s Karen O’Brien; Joe Miller’s Beard Octane; Brandi Lashay; Chico Boom; and more. 

Interiors  

In 2024, your barbershop can’t rely on just great cutting and styling skills. To bring your business to the forefront – you need to have high-quality interiors. This issue, BarberEVO spoke with Bazooka Charlie’s President, Justin Goehring to find out how he brought his franchise to the forefront, with his interiors. Spoiler alert – Collins’ had a hand in it! CJ at Barberville also brought us an exclusive look into the Snippz 2 U Sprinters, and tells us exactly how you, too, can create the ‘dopest’ barbershop on the road.  

Styling 

It’s the styling that makes a great haircut… well, at least that’s what our columnist Tyler Kelbert told us. He also gave us the low down on the style of the summer: The Pompadour.  In this issue, we learn all about the latest summer styling trends.  Phoenix Thomson returned to give us a BTS look at the new era of American Crew. We also spoke to STMNT ambassador Renjie about cocktailing and getting the right recipe for you! Featuring other industry innovators, such as PapiBlendzz – this edition is brimming with styling tips and tricks that you DON’T want to miss! 

We hope you enjoy this issue! You can order your print copy here.