One Man. Two Wheels. Over 10,000 miles across 27 countries…
British Gentleman’s Grooming company Captain Fawcett Ltd, is on the road again for the third and final part of theGREAT EXPEDITION 2023.
Richie Finney, founder of the multi-award-winning Norfolk-based lifestyle brand, has embarked on the last leg of a three part solo motorcycle adventure. Beginning in May, during spring and summer Richie completed two action-packed tours through Spain, central Europe and the Nordic and Baltic states. The finale, Part Three, sees him continue his odyssey through the heart of Europe, culminating with a photo finish in Paris in mid-October.
Covering 16,000km across 27 countries, the remarkable ride has proved hugely successful. As well as cementing relationships by sharing great moments in the European barbershop community, it has created the occasion to meet new acquaintances – barbers, customers and distributors alike. The Great Expedition is an unparalleled opportunity to showcase the brand’s multi-award winning Gentleman’s Grooming products to existing and prospective buyers on their home territory. Raising public awareness of the brand through barbershop events, the epic road trip is generating a wealth of shared social media content and enthusiastic coverage in the European press.
Richie Finney (aka Captain Fawcett’s ‘Right Hand Man’) says: “Why Europe? Of course after Brexit we are no longer dealing with a single state (the EU) but 27 individual countries, each with their own nuances and customs requirements, plus others not part of the European Union. Some 78% of our orders go overseas and, furthermore, Captain Fawcett is hugely proud to be named a Department for Business and Trade Export Champion for 4 years running.
I’m taking to the highway because, as tis said ‘the road goes forever on’, but inevitably our time on it is short. The barbershop experience is hands-on. It can’t be replicated through wires and algorithms. The chatter, the laughter, the drinks, the scent of perfume, a massage, a luxurious close shave. Those tangible moments are the antidote to solitude, a tribute to our togetherness. They’re the essence of life itself! So, dear chums, by all means come along and say how do! It’s going to be wild, it’s going to be weird, and it’s going to be one hell of a ride!”
Gracing this issue’s cover is the leading hair-alternative brand American Hairlines by Hair U Wear. Ever wondered what you could add to your service menu, to not only increase your revenue significantly, but raise the spirit and confidence of your clients? You’ll find out in our in-depth interview with the American Hairlines team. Plus, check out their fantastic Know No Boundaries collection by Manny Rolon and Brandie Reyes.
ALSO IN THIS ISSUE:
Talking Texture
Every head of hair you get in your chair is unique. Everyone’s hair type, hair texture, and growth pattern are always a little different. But to be a successful barber, you need to know how to cut and style a wide range of textures, from coarse to fine, pin-straight to 4C curly. In this issue, we break texture down and offer expert advice on tackling and welcoming all hair in your chair. Featuring advice from experts like Marcus Harvey, Kevin Nguyen, Kenny Duncan, Stormi Kelley, and many more.
Back to Business
What is your definition of success? Is it to have your column fully booked two months out? Is it to own your own shop? Is it to become a platform artist and educator? Maybe start your own brand? In this issue, we dive into the stories of barbers, brands, and barbershops who have reached their definition of success, and shared how they got there.
Industry leaders like Vince Garcia share tips on finding success and keeping an open mind to opportunities, and companies like Floyd’s 99, Cocco, and Schedulicity share how they can support barbers throughout their journeys to success.
Maximizing on Facial Services
With the colder weather and Movember on its way, there is no doubt that mustaches and beards are going to migrate back onto your client’s faces. But there is a fine line between a great beard and an ‘I just came out of six-months hibernation’ beard. And you, the barber, are responsible for helping your clients reach facial hair greatness.
From barber Allie Bussa sharing her tips on elevating the client experience, to James Zap talking about the culture of beards, and a discussion around some of the best products to keep at your retail shelf, we cover it all.
Avant Garde
Finally, it’s time to let your freak flag fly. Have you ever wanted to experiment with color or more creative cutting? Maybe create a more out-there editorial collection? We bring the best of the avant-garde masters together to help unlock your creativity, with tips for creating hyper-realistic hair art, and how to inspire creativity among your team and in your shop.
America’s Beauty Show by Cosmetologists ChicagoAnnounces 2024 ABS Global Image AwardsThe Internationally Acclaimed Industry Competition is On!
Go BIG or go home! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly announces the 2024 ABS Global Image Awards call for entries are open. Stylists, creatives, artists – show the world what you can do! Entries are open from October 2, 2023 through January 25, 2024, at AmericasBeautyShow.com.
The overall theme for the 2024 ABS Global Image Awards is Maximalism, which is rooted in a more-is-more philosophy that blends an eclectic mix of patterns, colors, textures, and objects. Artists can lean into big and bold decision-making regarding color, pattern, texture, shape, and form. More is more, and that’s what will be celebrated with the 2024 ABS Global Image Awards.
The ABS Global Image Awards draws entries from across the world from talented professionals, barbers, emerging stylists, and cosmetology students. The winners of the global industry competition will be recognized during an amazing party at America’s Beauty Show on the evening of Saturday, April 20th. The awards night will have live music by Too Hype Crew, where guests can party to anthems of the 80’s, 90’s and early 00s, with a live six-piece band, emcees, and dancers.
The 2024 ABS Global Image Awards categories include:
Barber of the Year
Creative Color
Full Concept
Haircutting
Makeup Artistry
Nail Design
Student
Texture Expert
Team Collaboration
“We have fun doing what we are doing, but to be recognized in the industry is magical,” said Brendeetta Ashley and Jaimee Harris Smith, 2023 ABS Global Image Award winners of the Team Collaboration “We love to compete, it’s a great way to express yourself creatively, think outside the box, and have a great time.”
“The names on the Leo Passage Gold Trophy are people I’ve looked up to my entire career,” said Ammon Carver, 2023 Leo Passage Gold Trophy winner. “To all salon professionals, I encourage you to compete in this competition. Share your work with the world, you never know what might happen if you enter,” added Carver.
“The ABS Global Image Awards is an amazing night, and such a fun celebration that is beautiful for the industry,” said Chrystofer Benson, multi-ABS Global Image Award winner. “The ABS Global Image Awards is a great platform where you can share your work with the world! It is a positive and encouraging competition that allows global artists to compete and share their work.”
The ABS Global Image Awards are open to all licensed salon professionals, barbers, or the business equivalent where licensure is not required. In addition, students may compete in the student category or any of the professional categories. The entry process opens October 2, 2023 and closes January 25, 2024. The ABS Global Image Awards finalists will be announced on February 20, 2024. The ABS Global Image Awards ceremony is Saturday, April 20, 2024, at the Donald E. Stephens Convention Center, Rosemont, IL.
Each professional category will offer a single winner an impressive award from America’s Beauty Show to display with pride. In addition to each category winner, one extraordinary submission will be awarded The Leo Passage Gold Trophy Award in honor of the late Pivot Point International founder, and Cosmetologists Chicago member, Leo Passage.
ALFAPARF Milano Professional is thrilled to announce the appointment of multi-award-winning hairdresser and global educator Paul Falltrick (@paulfalltrick) as Brand Ambassador UKI.
With more than 35 years’ hairdressing experience, Paul started his career at John Frieda as Nicky Clarke’s assistant, where he quickly acquired expertise on editorial shoots, stage work, shows and TV.
He soon gained a reputation for his cutting and styling work and became a FAME Team member in 1996 before eventually opening two salons in Essex, as well as a state-of-the-art training academy.
As one of the country’s leading artistic directors, Paul’s love for education has seen him travel the world sharing his passion, expertise and techniques with global audiences.
Today Paul works at GFC Hairdressing in Hornchurch, Essex where he combines working with his loyal clientele along with educating and motivating the industry.
“I’m super excited to be part of such a professional and inspirational product company with a parallel ethos to my own, especially at a time of such significant momentum,” says Paul. “I am really looking forward to working together on our mission to elevate the art of hairdressing.”
“It’s a real treat for us to have someone like Paul in the family,” believes David Donnellan, on behalf of ALFAPARF Milano Professional. “Not only is he vastly experienced in the craft of hairdressing, but he is also as dedicated as us to make sure our industry continues to grow incredible talent on both the salon floor and the business of hairdressing.”
Paul joins the growing family of ALFAPARF Milano Professional experts which is made up of Paul Stafford (Brand Ambassador UKI), Coia Dahill (Brand Ambassador UKI) and Ben Brown (Digital Brand Ambassador UKI).
For information on Paul’s bespoke ALFAPARF Milano Professional courses please go to: www.accademia.ie
PROFESSIONAL BEAUTY ASSOCIATION LAUNCHES NEW LINE OF MERCHANDISE FOR BEAUTY PROFESSIONALS TO SUPPORT INDUSTRY INITIATIVES
The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is delighted to announce the launch of a new line of merchandise representing the professional beauty industry. The curated styles, which include hats, travel mugs, and cozy sweats, are designed with beauty professionals in mind, and proceeds support initiatives critical to the beauty industry.
“Being a licensed professional in the beauty industry takes hard work, determination, creativity, and passion. The relationship between people and their hairstylist, barber, esthetician, make- up artist – you name it – is a unique and special connection that helps people feel good about themselves, inside and out,” said Angelica Kenrick, Director of Marketing at PBA. “It’s an industry we deeply value, and we respect the hard-working individuals who make us feel amazing. As the largest trade nonprofit representing the entire professional beauty space, we wanted to create something for beauty pros to be able to have fun and show off while making the industry even stronger. It’s more than just merch: it’s sharing pride and giving back.”
The new merchandise is not only trendy, but also supports PBA’s efforts to address issues that matter most to beauty professionals. 100% of the proceeds from the sale of the merchandise goes towards supporting initiatives critical to the beauty industry such as fighting against the deregulation of licenses, elevating the need for more texture hair education, and supporting license portability through the Interstate Cosmetology Compact. Deregulation is particularly important as there is a lack of education about the importance of licensing to ensure the health and safety of the public. Similarly, texture hair education is gaining traction across the nation as cosmetology state boards are being encouraged to add texture hair education to their licensing requirements and curriculums. PBA’s Government Affairs team relies on funding from Membership dues to be able to make an impact on both state and federal levels for these matters. Now, even non-Members can contribute by purchasing merch through the official PBA shop on probeauty.org/shop.
By purchasing and wearing the new merchandise and sharing PBA’s message on their platforms, beauty professionals can help be a part of PBA’s efforts to support the hundreds of initiatives PBA is working on to elevate and support the industry.
To learn more about the efforts PBA takes to advocate for the beauty industry, visit probeauty.org/advocacy.
The new line of merchandise is now available for purchase at probeauty.org/shop.
As we know, Barbers find great pleasure in using products that help create a memorable experience for their customers. The main goals every day are to make money, save time and provide a quality and professional service. That being said, BarberEVO sat down with functional apparel leader Barber Strong to discuss the main pillars of what makes an ideal situation in the shop, for both the barber and the client.
Barbers adhere to high standards, ethics, and conduct while providing barbering services. This encompasses various aspects, including:
1. Skill and Expertise: A barber demonstrates a mastery of haircutting, styling, and grooming techniques. They keep up with the latest trends, tools, and products to provide quality services to their clients.
2. Punctuality: Being punctual and respecting clients’ time is a crucial aspect of professionalism.
3. Hygiene and Cleanliness: Maintaining a clean and hygienic workspace is vital. Barbers follow proper sanitation practices to ensure the safety and well-being of their clients.
4. Communication: Effective communication with clients is essential to understand their preferences and deliver satisfactory results. A barber listens attentively and provides appropriate suggestions when needed.
5. Customer Service: Barbers prioritize customer satisfaction. They are courteous, friendly, and attentive to clients’ needs.
6. Appearance: A professional appearance creates a positive impression. Barbers should dress neatly and present themselves in a manner that reflects their commitment to their craft.
7. Ethics and Integrity: Barbers operate with honesty and integrity.
8. Continuous Learning: Embracing ongoing education and skill development is a sign of professionalism. Barbers should attend workshops, seminars, and industry events to enhance their knowledge and expertise.
Overall, professionalism in barbering fosters trust and loyalty among clients and contributes to the growth and success of the barber’s business.
Barbers should always be effective and efficient with all the tools, equipment, and processes they use in their daily work. It involves ensuring that everything in the shop is well-organized, easy to use, and supports the smooth execution of their services. Here are some aspects of functionality in the shop:
1. Tools and Equipment: Barbers rely on various tools, such as clippers, scissors, razors, and trimmers, just to name a few. Functionality demands that these tools are of high quality, well-maintained, and properly sanitized to deliver precise and consistent results.
2. Workstation Layout: The layout of the shop’s workstations should be designed for efficiency. Stations should be well-equipped with the necessary tools within reach, allowing barbers to perform their services without unnecessary movements.
3. Appointment Management: An effective appointment scheduling system ensures that barbers can manage their time efficiently and minimize wait times for clients. This may include using appointment booking software or maintaining a well-organized appointment book.
4. Inventory Management: A functional barbershop keeps track of its inventory of hair products, grooming supplies, and tools. This helps barbers know when to restock and ensures they always have what they need to deliver services promptly.
5. Payment and Point-of-Sale System: A smooth and reliable payment system simplifies the transaction process for both the barbers and their clients. Functionality in this area involves using secure, efficient, and modern point-of-sale systems.
7. Client Records: Maintaining accurate and up-to-date client records helps barbers track client preferences, haircut history, and any specific needs, leading to personalized and attentive services.
8. Workflow and Time Management: A functional shop optimizes workflow and time management to maximize the number of clients served without sacrificing the quality of services.
9. Comfort and Ambiance: Functionality isn’t just about tools and processes but also the overall environment. A shop with a comfortable waiting area, pleasant ambiance, and adequate lighting enhances the overall experience for clients and barbers alike.
By prioritizing functionality, barbers can streamline their daily operations, improve customer satisfaction, and create a more productive and enjoyable workspace.
Barbers should always create a welcoming and relaxing environment for clients during their visit to the shop. It involves taking various measures to ensure that clients feel at ease and have a positive experience throughout their time in the establishment. Here are some aspects of comfort in a barbershop:
1. Waiting Area: Providing a comfortable and well-furnished waiting area with ample seating, magazines, and perhaps refreshments, allows clients to relax before their appointment.
2. Chairs: Investing in ergonomic and comfortable barber chairs ensures that clients can sit comfortably during their haircuts and grooming sessions.
3. Adequate Lighting: Proper lighting in the barbershop helps clients feel more at ease and allows barbers to perform their services with precision.
4. Temperature and Ventilation: Maintaining a comfortable temperature and good ventilation is essential for the comfort of both clients and barbers, especially in warmer or colder months.
5. Background Music: Music adds to the overall ambience of the shop and can create any type of atmosphere a barber is striving for. Kept at an appropriate volume, it can create the perfect experience.
6. Cleanliness: A clean and well-maintained shop instills confidence in clients and contributes to their overall comfort.
7. Communication: Friendly and respectful communication between barbers and clients is crucial in ensuring clients feel comfortable expressing their preferences and concerns.
8. Personalized Service: Taking the time to understand each client’s individual needs and preferences contributes to a more comfortable and satisfactory experience.
9. Privacy: Respecting client privacy during the service and providing options for private grooming areas when needed can enhance comfort, especially for sensitive services.
10. Post-Service Care: Offering aftershave treatments, hot towel services, or other pampering extras can leave clients feeling refreshed and well-cared for.
Overall, creating a comfortable environment in the shop not only makes clients feel valued and cared for but also fosters positive word-of-mouth and repeat business, contributing to the overall success of the barbershop.
Please visit our friends at Barber Strong for all your functional barbering apparel requirements!
Off The Fence (OTF) – a charity that aims to restore the lives and hopes of people experiencing homelessness, women in difficulty and vulnerable school children in Brighton & Hove – has unveiled its new exclusive t-shirt brand, Team Hope, and during a recent launch fashion show, 62 t-shirts were sold.
Team Hope t-shirts involve leading artists and designers, including Sam Bailey, The Postman, Rip Gill and Ellie Judd, coming together to donate unique designs to create 500 strictly limited batches that will be sold to support homeless and marginalised individuals in the city.
Each t-shirt will come with a certificate of authenticity and be signed by the designer. Six designs are now available to purchase from the Team Hope website: teamhope.life. Priced at £35 per t-shirt, £10 from each purchase will go directly to the OTF charity.
The new brand officially launched on Friday 8th September at an exclusive event at Leonardo Royal Hotel on Brighton’s waterfront. Showcasing the talent, inclusivity, compassion, and creativity of the Brighton & Hove community, the launch was attended by the Mayor of Brighton & Hove Cllr Jackie O’Quinn and Bruno Saltor’s partner Raquel Seliva (Valencia shirt designer and producer), who is a co-creator of the Team Hope brand and heads up the creative team. Peter Kyle MP sent a special message of support via video.
The evening featured an alternative catwalk, hihlighting diversities in ability, age, gender, and size throughout the model line-up. The models included Karen Dobres who is the pioneering director of Lewes FC and responsible for the club’s equality policy for women players, local author Patrick Souiljaert who has Cerebral Palsy, three under 16 year olds, several non-models in their fifties and sixties, the CEO, and founder team who walked the catwalk to the Steptoe & Son theme at the end. There was entertainment from singer/songwriter Scarlett Chapmana 13-year-old homeless campaigner who also modelled, and talks from the designers about the inspiration behind their designs, as well as speeches from the brand creators.
Roy Stannard, CEO of Team Hope, commented: “Team Hope is more than a brand; it’s a movement aimed at levelling the playing field for those who have been dealt an unfair hand. We exist to ensure the vulnerable in our cities are seen, heard, and understood. It’s about literally wearing our hearts on our sleeves, demonstrating our commitment to fostering empathy, inclusivity, and compassion. With every purchase, our customers become a part of this remarkable journey, a journey that gives extra time, attention, and care to those whom society has unfortunately overlooked.
“In a world where trends come and go, Team Hope stands as a beacon of purpose-driven fashion. We have launched the brand with a wardrobe staple – t-shirts that transcend boundaries, cultures, and backgrounds. Each t-shirt is unique, not just in design but in the lives it touches. Crafted by exceptionally talented local artists who share our vision, these shirts carry the essence of transformation and hope. I want to say thank you in advance to our customers – when you choose a Team Hope t-shirt, you are not simply making a purchase; you are casting a vote for change, compassion, and progress – which is, in itself, emblematic of Brighton & Hove.”
Fresha, the world’s leading marketplace and booking software for the beauty and wellness industry, is excited to announce its new partnership with one of London’s oldest barbershops, Pall Mall Barbers.
Pall Mall Barbers, founded by Richard Marshall, has eight locations in London and a flagship at Rockefeller Centre on Fifth Avenue in New York City. This collaboration with Fresha will help them integrate a seamless, tech-based experience into their innovation-driven services, bolstered by a storied barbering history that dates back 127 years.
To boost their growth, Pall Mall Barbers’ integration of Fresha will provide an all-in-one platform for seamless online appointment booking and management, secure card payment processing, and customer relationship management. The easy-to-use interface and integrated marketing, staffing, inventory, and accounting automation will help ensure Pall Mall Barbers keeps innovating and expanding.
“We’re passionate about lifting up storied businesses like Pall Mall Barbers, so bringing them on as a Fresha partner is a big win for us,” says Tim Frankcom, Fresha’s Chief Commercial Officer. “With their history and excellent reputation, we know they’ll find even more success with the added capabilities Fresha offers.”
“When I pieced together the history of Pall Mall Barbers, it was a really exciting discovery and made my ambitions to build a brand start to come to life,” says Richard. “And now, working with Fresha will help cement Pall Mall Barbers as a barbering destination, making it easy for all our clients to come to one of our shops and experience our heritage and expertise.”
Pall Mall Barbers was renamed and modernised in 2005 by Richard, but its roots go back to 1896. While redecorating after buying his first space, Richard discovered a business card with the heading ‘Pall Mall Toilet Saloon’ dated 1910, indicating the space housed a barbering business for almost a hundred years before he changed the name and took it into the future.
Now, Pall Mall Barbers is a multi-award-winning, global barbershop that puts the customer experience first and delivers best-in-class results. Their success is driven by Richard’s entrepreneurial spirit, building the business from the ground up with no investment, and his decades of experience in barbering, along with his team’s knowledge of styling techniques and traditions.
You can find Pall Mall Barberson the Fresha marketplace at fresha.com or by downloading the Fresha app on the App Store or Google Play.
SMNT grooming is excited to invite all talented barbers and short hair specialists to showcase their skills in our thrilling STMNT styling competition! this is your chance to take centre stage and win fantastic prizes, including a grand prize trip for two to be part of the 2024 SMNT summit, as well as full product and merchandise packages featuring the exclusive STMNT artist edition design collection.
How to win:
It’s simple – style to win! Share your best STMNT looks on Instagram and TikTok using the hashtags #styledwithstmnt and #makeyourstmnt and don’t forget to tag us @stmntgrooming. Your creativity and talent could earn you the title of STMNT styling champion.
Where to participate:
Join the competition via our official @stmntgrooming Instagram and TikTok channels. Follow us to stay updated and be part of this exciting contest!
Amazing prizes:
1st prize: the ultimate STMNT experience awaits the grand prize winner – a trip for two to be part of a STMNT event/photoshoot in 2024. Prepare to be inspired and create magic with the STMNT team!
2nd & 3rd prize: our runners-up won’t be left empty-handed! They will receive a complete STMNT product and merchandise package, including the exclusive STMNT artist edition design collection.
Meet the jury:
Your entries will be judged by our three esteemed STMNT creators: Julius Cvesar, Staygold, and Nomad Barber. These industry icons know what it takes to make a statement with short hair, and they can’t wait to see your unique STMNT styles.
Winner announcement:
The moment we’ve all been waiting for! The winners of the STMNT styling competition will be officially announced in February 2024. Keep your eyes on our channels for the big reveal!
Don’t miss this incredible opportunity to showcase your talent, win amazing prizes, and be a part of the STMNT legacy. STMNT grooming is all about celebrating the craft and making statements, and we can’t wait to see your STMNT creations.
