Release boasts a stronger motor, cooler blades, and an eye-catching color.

Style or substance? Flash or function?

Proof that cutting tools can have it all, Wahl Professional introduces the next generation of the world’s most popular professional clipper.

The new 5 Star Gold Cordless Magic Clip® has everything you love about the Magic Clip® – blades that blend hair seamlessly and an ultra-lightweight feel that’s comfortable to hold all day. Plus, features that take it to the next level, including a more powerful motor, blades that stay cooler thanks to new titanium and DLC coatings, plus a sleek new gold finish that’s complimented by an included matching premium, weighted charge stand and a full set of premium cutting guides with metal clips.

“There’s nothing else like this on the market,” says Wahl Professional Educator Garland “G-Whiz” Fox (@thisisgwhizwahlclippers). “The way it cuts. The way it looks. The way it feels in your hand.”

Power Meets Pizazz

You can’t help but stare at how these clippers look in the light. And barbers and stylists who use them can’t help but notice the difference.

The stronger motor cuts through thick, wet, and textured hair easier than ever, and yet the new blade surface stays cooler than ever.

“These titanium and DLC coatings reduce the friction of the blades’ surface,” said Fox. “So, even though the blades are rubbing together faster, they stay cool.”

These DLC blades also stay sharper longer and resist corrosion, all while barely making a sound.

“Smooth and silent,” says Fox. “It’s a cutting experience on a different level.”

Full Package

The Wahl 5 Star Gold Cordless Magic Clip comes with:

• Lightweight, ergonomic design that’s comfortable to hold all day
• Patented stagger-tooth™ blades with titanium and DLC coatings
• Matching gold and black premium, weighted charging stand
• 8 patented premium cutting guides with metal clips
• Long-lasting, lithium-ion battery
• New gold color

Barbers and stylists who have the golden touch—and want a clipper to match—can purchase the 5 Star Gold Cordless Magic Clip beginning August 15^th for $229 at wahlpro.com or by visiting their local distributor.

Earlier this month Denman CEO Kevin McNamee attended the FIA World Rally Championship in Finland to present the Toyota team with their very own bespoke brush. The unique brush design was fully wrapped using specialised High-Definition Micro Fusion technology. The brand-new technology from Denman is energy efficient and environmentally friendly and delivers a premium, textured finish by infusing the print into the body and handle of the brush with recyclable films and water-based inks. The new Deluxe range from Denman will carry designs using this new technology.

“Denman is committed to continually developing new products and supporting creativity. Demand from the market led our team to look for new techniques in brush decoration. Our customers, hairdressers, barbers and beauty professionals have high expectations in terms of design and appearance. Using specialised High-Definition Micro Fusion technology, this new process incorporates full-wrap designs to offer a premium, textured finish. Investing in this new machinery allows us to react quickly to the creative wishes of the market and offer innovative personalisation on demand,” says Denman CEO Kevin McNamee.

The new print technology is scratch resistant and currently available for Denman D3, D90L, D83, D38, D81 and D82 tools.

BOOKSY EXPLAINS HOW TO MAKE THIS A REALITY.

Booksy, the leader in booking and business technology for the beauty industry, knows that an unfortunate business reality for beauty professional is client no-shows or cancellations at the very last minute. These can have a significant impact on income and leave gaps in schedules that cannot be filled.

Booksy has a tool to help service providers reduce the angst and occurrences of no-shows and reduce the impact of client cancellations easily.

Through Booksy’s No-Show Protection feature, service providers can charge clients a percentage of a service upfront or apply a cancellation fee in case of a no-show or last-minute cancellation. Booksy’s research shows that clients are more likely to commit to an appointment after a payment has been made upfront, or if they know that last minute cancellations will result in a fee. Prepayments and Cancellation Fees are two effective and easy ways that business owners can keep their revenue stream and reduce the frequency of cancellations.

After a month of No-Show Protection settings being implemented, business owners who use Booksy saw a 20% decrease in cancellations!

How simple is this?

1. When a service provider sets up Prepayments on the Booksy app, a client will be prompted to make a payment upfront. That payment can be the partial price of the service the client is receiving, or it can be the full amount – it’s up to the provider. When the appointment is completed and the client is checked out, the Prepayment will be deducted from their total. If the client does not show, business owners keep the Prepayment.

• When Cancellation Fees are activated on the Booksy app, a clients will be prompted to put their credit card on file when they begin to schedule an appointment through Booksy. If a client cancels at the last minute or does not show up to their appointment, service providers have the option of either automatically or manually processing the fee or waiving the charge. When setting up Cancellation Fees, a service provider can choose how many days or hours in advance a client must cancel to avoid being charged a fee. Additionally, providers can write a customized message about their Cancellation Policy, which will be clearly published on their Booksy profile.

Protect your time and your bottom line using Booksy’s No-Show Protection. Download the Booksy Biz mobile app or visit Booksy.com/biz to learn more.

The latest NHBF State of the Industry survey findings show that, after a long, hard two years, the sector is finally showing again the more positive signs of recovery and levels of business confidence that we first saw in September 2021. However, the sector is still in a fragile place within a ‘perfect storm’ of rising staff costs, energy prices and supply price inflation, and so the NHBF is calling on governments across the UK to continue to support the industry’s recovery. 

Hair & beauty businesses endured a difficult winter and slower than expected spring, partly due to the emergence of multiple Omicron COVID 19 variants which led to staff shortages plus client absences due to both illness and fear. This interrupted the initial recovery that businesses had reported in September 2021. 

The NHBF State of the Industry survey, which took place between 27 June and 8 July this year, shows businesses feeling more confident as they travel on the path to business as usual. The survey shows:

• 44% of businesses are now making a small or good profit (up from 30% in April). 36% are breaking even. However, one fifth of businesses (20%,down from 27%) are still making a small or substantial loss.
• Raising prices is now a consistent trend; 62% raised their prices over the last three months (up from 43% in April). A further 51% will do so over the next three months (down from 58% in April).
• Reliance on external support has reached its lowest point over the last two years but is still high at 50% of businesses (down from 58% in April) that are either partially or completely reliant on Government support.

Staffing, recruitment and apprentices

• Recruitment intentions are showing slight improvements; in the next three months, 27% are definitely or likely to take on new staff (up from 17% in April).
• Over the last three months, 17% have cut back on apprentices (similar to 16% in April). More positively, one fifth (21%,doubled from 9% in April) were definitely or likely to take on apprentices in the next three months.

Richard Lambert, chief executive of the NHBF says, “It’s encouraging to see that two thirds (64%) of businesses are now confident of their survival which is up from 57% in April. But that still leaves a significant third (31%) who are not sure that they will survive until the end of the year. 

This means that the measures that we have been asking governments across the UK to address – from continued support on business rates to more employer incentives to hire apprentice – are still vitally important to help this 31% survive and all other hair & beauty businesses continue to grow.”

He continues, “With continued support from each national Government, further UK government support into the autumn and incentives for apprenticeships, we are confident that the personal care sector will play an important role in the UK’s sustainable economic recovery, the future of thriving high streets and community wellbeing.”

The full list of what the NHBF have been asking UK and nations’ governments for is:

• An increase in the 50% discount on business rates for 2022-23 in England and further discounts in the other nations; in addition to flexibility on repayments of CBILS (Coronavirus Business Interruption Loan Scheme) and bounce back loans to offer much needed support to those suffering financial hardship.
• The reintroduction of the Job Retention Bonus (£1000 per eligible employee) through to the autumn of 2022 to sustain jobs and businesses and restraint on further increases to the National Minimum Wage and apprenticeship rate until the recovery is more stable.
• More attractive apprenticeship incentives to employers, focusing on the development of affordable apprenticeship schemes specifically for small businesses. In particular, to make it financially viable for them to recruit and retain apprentices. Most important is to find ways to fund the gap between the apprentice wage and minimum wage for apprentices aged 19+, which is currently difficult for businesses to afford.
• Asking the Low Pay Commission, who are advising the Government on rises to the National Minimum Wage (NMW) and National Living Wage (NLW) in 2023/24 to look at slowing down the introduction of wage rises. This is help businesses through a predicted difficult few months of rising business costs, ensuring they protect their business and their employees’ jobs.

• Government to lead a crack-down on those businesses in our sector who avoid paying tax and so are driving down prices and damaging legitimate businesses already under pressure.

Two years ago today, shops across the United States begun to reopen after a lengthy lockdown due to the Pandemic, BarberEVO worked with Gillette on keeping your clients, your staff, and yourselves safe.

Personal protective equipment (PPE) can be a major investment and Gillette wanted to do its part for the barber community by providing equipment that helped better protect those of you who were just getting back at work, along with your valued clients.

To help keep the barber community safe as shops were reopening, BarberEVO teamed up with Gillette to donate 20,000 protective face shields to barbers across the United States.

This was part of a larger relief effort to support workers, relief agencies and communities on the front lines of the pandemic. To date, Gillette has produced and donated more than 300,000 face shields for health care workers in response to the needs during the COVID-19 pandemic.

Lots of barbers across the US received their face shields and sent out their gratitude online:

“Shoutout to @Gillette for sponsoring our sweet new face shields! Shaves and facials have never been safer!”

Prodigy Salon// @prodigysalon

“The Gillette face shields are great…Our clients love them and it gives them peace of mind to come in the shop to get a haircut – thank you!”

Marcus Williams// Marc Republic, Philadelphia, Pennsylvania.

“#Salute to BarberEVO & Gillette for donating these face shields to barbers!”

Sipp the Surgeon// The Art of Barbering, Grand Prairie, Texas.

“The face shields help me out so much by protecting my clients and I from spreading anything around. Knowing I’m protected allows me to be at peace when cutting, I’m not so worried about the virus and I can focus on the haircut and taking care of my clients.”

Josue Morales// Sway Styles, Detroit, Michigan.

“We love the new Gillette face shields! They’re super light and comfortable. Not only are they providing important extra protection for all the barbers, but our clients also appreciate them because it shows we’re taking their safety seriously as well.”

Erik Zaiatz// Bostonian Barbershop, Boston, Massachusetts.

As the summer months come to a close, Jim Shaw, owner of Toni & Guy Billericay predicts that autumn will bring a new set of styles to keep the inspiration flowing.

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Colour

When it comes to colour for men this autumn/winter, there will be one stand out hair colour trend – bleached hair. Men will look to lighten and brighten their hair up and have this toned to give their hair a clean, platinum hue or an icy white/grey tone that’s fitting for the season.

The great thing about this trend is that should the client get bored of the colour, they can experiment by adding in slices of colour to give their look a fun, playful finish for the season.

In summer, we saw men wearing their hair super short and teaming this with bold neon tones like oranges and greens. For autumn/winter, we will see cooler toned brights becoming popular, such as dark greens, blues and purples for men who want to add a pop of colour to their look.  

Cuts

Disconnected cuts have been in and out of fashion over recent years and for autumn/winter they’re back on trend, whereby we will see clients requesting their hair super short on the sides with longer length on top. The idea with this hair cut is that the top of the hair looks ‘disconnected’ from the sides and that instead of fading from short to long on top, the style is more abrupt and makes a statement. 

The regulation cut, a military-inspired cut, will also be popular this season. This is a very sharp and fresh style whereby the hair is trimmed down on the top but kept longer than the sides, which are tapered and gradually cut shorter before reaching the nape of the neck where the hair can be shaved off completely to help reflect a true regulation cut look. This haircut is usually styled in a statement side parting and sleek to the side for a further clean finish. 

For those looking for a haircut that’s longer in length and more textured, mullets will be THE textured haircut of the season. The hair should usually be cut shorter and choppier towards the front and sides and left longer at the back, however, for autumn/winter 2022 I think we will see a more modern take on this trend, with clients looking for the graduation to be a lot softer and graduated.

We may also see men wearing the mullet a lot shorter and teaming it with a blunt fringe/almost French crop style around the face to give it a modern and trendy appearance for the new season. With all mullets and textured hairstyles, I love to use a salt spray or hair mousse and my scrunch this in with my fingers to enhance the layers and choppiness of the look and give it a further edgy finish. 

Styling

In terms of styling for autumn/winter 2022, this all depends on the cut the male client has. However, for those with shorter haircuts, we will see them wearing these a lot sleeker in appearance, incorporating pomades with a shine finish, gels and waxes into their hair styling routine that will give their hair look a neater, more polished appearance.

We will see men using these products to slick their hair back off the face, to one side and also mixing these products with other products like serums and oils to give their hair a wet like appearance with a high shine. 

It’s time to once again celebrate Booksy, the leader in booking and business technology for the beauty industry, for proudly winning the “Fastest Growing Software in Spa and Salon Management in Q3 2022” by SaaSworthy! Booksy is the cloud-based app that easily connects customers to beauty industry service providers in their area. Thanks to this innovative software, consumers can find the business profile, verified reviews, and portfolios of beauty providers in all categories and find those which best fits their needs and book their appointment with ease. Conversely, beauty providers that use Booksy can easily manage their business and schedule in one place, while also taking advantage of online marketing tools to promote their businesses and track their growth.

The Fastest Growing Software Award is determined by SaaSworthy’s unique proprietary algorithm that uses over half a million data points. It’s awarded to the SaaS products demonstrating the most growth across social media, web search, and number of user reviews.

SaaSworthy helps businesses make better product decisions based on objective and in-depth reviews, comparisons, Q&As, social popularity, and buyers guide. They are committed to recognizing and showcasing the best SaaS products globally and presenting them to their audience.

The demand for an effective, convenient spa and salon booking and management software is only increasing, and Booksy delivers access all key aspects of a beauty professional’s business right at their fingertips. From payment systems, appointment scheduling, to inventory management, and so much more, it’s no wonder more users are turning to Booksy for their business and beauty needs.

Booksy’s Fastest Growing Software Award has been showcased on their SaaSworthy profile to highlight this incredible achievement! Many businesses have benefited from being recognized as SaasWorthy award winners as it increases trust and brand awareness, and Booksy is proud to be a recipient.   

Download the Booksy Biz mobile app or visit Booksy.com/biz to learn more.

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

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The JVN haircare line is a collaboration between Amyris and Jonathan Van Ness: hairstylist, Emmy-nominated TV personality, New York Times best-selling author and podcaster. Jonathan Van Ness introduced JVN as a haircare line that see all beauty, serves all beauty, and honors the uniqueness in each person.

Before becoming a TV personality, author and podcaster, Jonathan worked as a professional hairstylist between Los Angeles and New York. His role on the hit TV show, Queer Eye, is to help both men and women build hair and skincare routines, and feel empowered by their grooming routines, to feel their most confident self.

The tagline for the JVN is “Come as you are.” Jonathan Van Ness said: “JVN allows everyone that uses it to find their best hair self, feel beautiful, and show the world that they can look better than ever while being confident in their choice to bring clean beauty to their hair.”  With this sentiment in mind, the JVN line is both gender and texture inclusive.

The JVN line also prides itself on having the most innovative and up-to-date ingredients, prioritizing the performance of its products. They have also made efforts to make the line as sustainable as possible, saying@ “We stand as allies with other mission-driven organizations, and find unexpected ways to take care of our community and the planet. JVN products are packaged in infinitely recyclable materials like aluminum and glass.”

For more info, go to jvnhair.com

The Professional Beauty Association (PBA) announced the winners of the 2021 North American Hairstyling Awards (NAHA). The announcement took place on Sunday, August 29th at their awards ceremony at the Mandalay Bay Resort, Las Vegas, Nevada, during Cosmoprof North America.

NAHA is known as the beauty industry’s most prestigious competition in North America – honoring the top artists and creative talents who have pushed the boundaries of skill and creativity.

NAHA celebrates the industry’s leading talent and features 15 categories of excellence across hair and makeup artistry, including the new Inspiring Salon of the Year and Educator of the Year award categories.

“This was an unprecedented year for NAHA, yet the heightened creativity and sheer artistry represented were among the most impressive in the competition’s history,” shares Nina Daily, PBA’s Executive Director. “The industry rallied to channel energy into groundbreaking innovation and camaraderie, and we couldn’t be prouder of the winners, finalists and everyone who put so much passion and energy into making tonight such a success.”

NAHA 2021 was hosted by A-list celebrity stylist and Living Proof Global Creative Director Michael Shaun Corby and featured artistic presentations by Silas Tsang and the Ulta Beauty Pro Team. The event was live-streamed and available on-demand for those who were not able to attend in person.

2021 NAHA Awards Winners:

• Men’s Hairstylist of the Year- Nieves Almaraz

• Avant Garde- Sharie Valcin

• Editorial Stylist of the Year- Danielle Keasling

• Educator of the Year- Sam Villa

• Haircolor- Suzanne Sturm

• Haircutting- Stephen Moody

• Hairstylist of the Year- Silas Tsang

• Inspiring Salon of the Year- Square Colour Salon + Spa

• Makeup Artist of the Year- Nohemi Capetillo

• Master Hairstylist of the Year- Ruth Roche

• #NAHAMoment- Lauren Moser

• Student Hairstylist of the Year- Alisha Kemp

• Styling and Finishing- Nick Stenson

• Team of the Year- Julie Vriesinga

• Texture- Ammon Carver

To watch the awards ceremony on demand, including interviews from the red carpet, please visit https://www.bigmarker.com/professional-beautyassociat/NAHA-2021-Livestream