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Laura Davidson

Reduce the Pain of Client No-Shows and Cancellations


Booksy, the leader in booking and business technology for the beauty industry, knows that an unfortunate business reality for beauty professional is client no-shows or cancellations at the very last minute. These can have a significant impact on income and leave gaps in schedules that cannot be filled.

Booksy has a tool to help service providers reduce the angst and occurrences of no-shows and reduce the impact of client cancellations easily.

A chair in a store

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Through Booksy’s No-Show Protection feature, service providers can charge clients a percentage of a service upfront or apply a cancellation fee in case of a no-show or last-minute cancellation. Booksy’s research shows that clients are more likely to commit to an appointment after a payment has been made upfront, or if they know that last minute cancellations will result in a fee. Prepayments and Cancellation Fees are two effective and easy ways that business owners can keep their revenue stream and reduce the frequency of cancellations.

After a month of No-Show Protection settings being implemented, business owners who use Booksy saw a 20% decrease in cancellations!

How simple is this?

  1. When a service provider sets up Prepayments on the Booksy app, a client will be prompted to make a payment upfront. That payment can be the partial price of the service the client is receiving, or it can be the full amount – it’s up to the provider. When the appointment is completed and the client is checked out, the Prepayment will be deducted from their total. If the client does not show, business owners keep the Prepayment.
  • When Cancellation Fees are activated on the Booksy app, a clients will be prompted to put their credit card on file when they begin to schedule an appointment through Booksy. If a client cancels at the last minute or does not show up to their appointment, service providers have the option of either automatically or manually processing the fee or waiving the charge. When setting up Cancellation Fees, a service provider can choose how many days or hours in advance a client must cancel to avoid being charged a fee. Additionally, providers can write a customized message about their Cancellation Policy, which will be clearly published on their Booksy profile.

Protect your time and your bottom line using Booksy’s No-Show Protection. Download the Booksy Biz mobile app or visit to learn more.

Hair & Beauty Industry Showing Good Signs of Recovery but Needs More Help to Stabilise

The latest NHBF State of the Industry survey findings show that, after a long, hard two years, the sector is finally showing again the more positive signs of recovery and levels of business confidence that we first saw in September 2021. However, the sector is still in a fragile place within a ‘perfect storm’ of rising staff costs, energy prices and supply price inflation, and so the NHBF is calling on governments across the UK to continue to support the industry’s recovery. 

Hair & beauty businesses endured a difficult winter and slower than expected spring, partly due to the emergence of multiple Omicron COVID 19 variants which led to staff shortages plus client absences due to both illness and fear. This interrupted the initial recovery that businesses had reported in September 2021. 

The NHBF State of the Industry survey, which took place between 27 June and 8 July this year, shows businesses feeling more confident as they travel on the path to business as usual. The survey shows:

Staffing, recruitment and apprentices

  • Recruitment intentions are showing slight improvements; in the next three months, 27% are definitely or likely to take on new staff (up from 17% in April).
  • Over the last three months, 17% have cut back on apprentices (similar to 16% in April). More positively, one fifth (21%,doubled from 9% in April) were definitely or likely to take on apprentices in the next three months.

Richard Lambert, chief executive of the NHBF says, “It’s encouraging to see that two thirds (64%) of businesses are now confident of their survival which is up from 57% in April. But that still leaves a significant third (31%) who are not sure that they will survive until the end of the year. 

This means that the measures that we have been asking governments across the UK to address – from continued support on business rates to more employer incentives to hire apprentice – are still vitally important to help this 31% survive and all other hair & beauty businesses continue to grow.”

He continues, “With continued support from each national Government, further UK government support into the autumn and incentives for apprenticeships, we are confident that the personal care sector will play an important role in the UK’s sustainable economic recovery, the future of thriving high streets and community wellbeing.”

The full list of what the NHBF have been asking UK and nations’ governments for is:

  • An increase in the 50% discount on business rates for 2022-23 in England and further discounts in the other nations; in addition to flexibility on repayments of CBILS (Coronavirus Business Interruption Loan Scheme) and bounce back loans to offer much needed support to those suffering financial hardship.
  • The reintroduction of the Job Retention Bonus (£1000 per eligible employee) through to the autumn of 2022 to sustain jobs and businesses and restraint on further increases to the National Minimum Wage and apprenticeship rate until the recovery is more stable.
  • More attractive apprenticeship incentives to employers, focusing on the development of affordable apprenticeship schemes specifically for small businesses. In particular, to make it financially viable for them to recruit and retain apprentices. Most important is to find ways to fund the gap between the apprentice wage and minimum wage for apprentices aged 19+, which is currently difficult for businesses to afford.
  • Asking the Low Pay Commission, who are advising the Government on rises to the National Minimum Wage (NMW) and National Living Wage (NLW) in 2023/24 to look at slowing down the introduction of wage rises. This is help businesses through a predicted difficult few months of rising business costs, ensuring they protect their business and their employees’ jobs.
  • Government to lead a crack-down on those businesses in our sector who avoid paying tax and so are driving down prices and damaging legitimate businesses already under pressure.

Take Client Communication to the Next Level with More Automated Text Notifications from Fresha!

As the world’s #1 booking platform, Fresha continues to lead software innovation and introduce advanced features for hair, beauty, barbering and wellness businesses.

With partners involved in shaping their software experience with Fresha, by requesting the tools and features they need to run their businesses even more efficiently, Fresha has listened and responded by introducing six new automated text notifications. From rescheduled and cancelled appointments to thank you messages, salons can now keep their clients informed like never before.

Making sure clients receive up-to-date information about their appointment while avoiding no-shows and late cancellations is important to keep clients happy, and protect businesses from potential loss. In addition to Fresha’s existing appointment reminder text message, these six new text notifications are now available to Fresha partners.

Appointment confirmation

Send clients an appointment confirmation once they’ve made a booking online or in-store. This important step lets clients know all the important details about the appointment they’ve just made, such as the date, time and address.

Appointment reminders

Enabling reminders for upcoming appointments ensures clients remember their appointment, which also helps to reduce no-shows and cancellations! Salons simply decide what time the reminder goes out, whether it’s one or two hours, or one or two days before.

Rescheduled appointments

If an appointment needs to be rescheduled, partners can send an automated text message to confirm this. Salons will also be able to include any updated information regarding their appointment.

Cancelled appointments

Appointment cancellations are less than ideal, but they do happen. Whether the salon or the client needs to cancel their appointment, a text message can now be sent to confirm the cancellation. If the client cancels, they will also receive information about any late cancellation fees that may apply.


What’s worse than a cancellation? A no-show. If a client misses an appointment, businesses can now automate a text message to let them know, along with information about the fees they’ve incurred for not arriving at their appointment.

Say thank you!

As well as helping partners to manage issues, Fresha’s improved text message feature gives salons the option to send a ‘Thank you for visiting’ message once the client has completed their treatment and checked out. At this stage they’ll be prompted to rate and review the salon, and they’ll be given the option to leave a tip. If they do add a tip, businesses can also set up an automated text to thank them for that too.

For more information about this new feature announcement, read our latest blog here   

To join Fresha free, visit  

2 Years on: Gillette – Stepping Up to Help Barbers Across the US

Two years ago today, shops across the United States begun to reopen after a lengthy lockdown due to the Pandemic, BarberEVO worked with Gillette on keeping your clients, your staff, and yourselves safe.

Personal protective equipment (PPE) can be a major investment and Gillette wanted to do its part for the barber community by providing equipment that helped better protect those of you who were just getting back at work, along with your valued clients.

To help keep the barber community safe as shops were reopening, BarberEVO teamed up with Gillette to donate 20,000 protective face shields to barbers across the United States.

This was part of a larger relief effort to support workers, relief agencies and communities on the front lines of the pandemic. To date, Gillette has produced and donated more than 300,000 face shields for health care workers in response to the needs during the COVID-19 pandemic.

Lots of barbers across the US received their face shields and sent out their gratitude online:

“Shoutout to @Gillette for sponsoring our sweet new face shields! Shaves and facials have never been safer!”

Prodigy Salon// @prodigysalon

“The Gillette face shields are great…Our clients love them and it gives them peace of mind to come in the shop to get a haircut – thank you!”

Marcus Williams// Marc Republic, Philadelphia, Pennsylvania.

“#Salute to BarberEVO & Gillette for donating these face shields to barbers!”

Sipp the Surgeon// The Art of Barbering, Grand Prairie, Texas.

“The face shields help me out so much by protecting my clients and I from spreading anything around. Knowing I’m protected allows me to be at peace when cutting, I’m not so worried about the virus and I can focus on the haircut and taking care of my clients.”

Josue Morales// Sway Styles, Detroit, Michigan.

“We love the new Gillette face shields! They’re super light and comfortable. Not only are they providing important extra protection for all the barbers, but our clients also appreciate them because it shows we’re taking their safety seriously as well.”

Erik Zaiatz// Bostonian Barbershop, Boston, Massachusetts.

Denman Stage Star UK & Ireland Competition is Open For Entry!

Denman’s annual Stage Star UK & Ireland 2022 Competition has now launched and the search is on for the newest exciting hair platform artist. The competition is now in its seventh year and welcomes hair professionals seeking to boost their careers, build their profiles and find their chance to shine. It’s the perfect competition for stylists that stand out from the crowd, have the passion and skill to make an impact but have been waiting for their opportunity to share their creative vision and techniques in front of a live audience.

The winner will receive:

-A shoot with award winning photographer Des Murray.

-A year of education and creative guidance from world leading academy Allilon plus one-to-one sessions with Denman Ambassadors!

-The opportunity to work with the Denman team on their creative shoots, attend prestigious industry events and gala dinners, work on product development and of course receive a comprehensive set of all Denman products and tools!

The four shortlisted finalists will get the chance to showcase their skills live on the Main Stage at this year’s Salon International in October in front of a panel of industry experts and a packed live audience. The finalists will need to demonstrate the preparation, skills, stage presence, creativity and the Denman product knowledge to warrant being crowned Denman Stage Star 2022. PLUS this year the competition is global as our UK finalists will be joined on stage by the STAGE STAR USA winner.

James Forte winner of last year’s competition says “Since I’ve won Stage Star my career has skyrocketed. I have had VIP access to prestigious industry events, attended multiple photo shoots, and received fantastic mentoring and training. My shoot with Des Murray has also finalised in the Newcomer of the year category of the British Hairdressing Awards! Denman has taken me under their wing and taken amazing care of me. I couldn’t recommend the competition highly enough. Just give it a shot!

How to enter?

Entering Denman Stage Star 2022 is simple and can be done online using your laptop, tablet or smart phone.

Enter now with three easy steps:
1. Send Denman your social media links
2. Create a 2-minute video explaining why you should be the next Stage Star Winner.

3. Send Denman your portfolio or website if you would like to provide additional examples of your work

STAGE STAR closes on August 26th!

Send all entries to

What’s Trending Over Autumn?

As the summer months come to a close, Jim Shaw, owner of Toni & Guy Billericay predicts that autumn will bring a new set of styles to keep the inspiration flowing.


When it comes to colour for men this autumn/winter, there will be one stand out hair colour trend – bleached hair. Men will look to lighten and brighten their hair up and have this toned to give their hair a clean, platinum hue or an icy white/grey tone that’s fitting for the season.

The great thing about this trend is that should the client get bored of the colour, they can experiment by adding in slices of colour to give their look a fun, playful finish for the season.

In summer, we saw men wearing their hair super short and teaming this with bold neon tones like oranges and greens. For autumn/winter, we will see cooler toned brights becoming popular, such as dark greens, blues and purples for men who want to add a pop of colour to their look.  


Disconnected cuts have been in and out of fashion over recent years and for autumn/winter they’re back on trend, whereby we will see clients requesting their hair super short on the sides with longer length on top. The idea with this hair cut is that the top of the hair looks ‘disconnected’ from the sides and that instead of fading from short to long on top, the style is more abrupt and makes a statement. 

The regulation cut, a military-inspired cut, will also be popular this season. This is a very sharp and fresh style whereby the hair is trimmed down on the top but kept longer than the sides, which are tapered and gradually cut shorter before reaching the nape of the neck where the hair can be shaved off completely to help reflect a true regulation cut look. This haircut is usually styled in a statement side parting and sleek to the side for a further clean finish. 

For those looking for a haircut that’s longer in length and more textured, mullets will be THE textured haircut of the season. The hair should usually be cut shorter and choppier towards the front and sides and left longer at the back, however, for autumn/winter 2022 I think we will see a more modern take on this trend, with clients looking for the graduation to be a lot softer and graduated.

We may also see men wearing the mullet a lot shorter and teaming it with a blunt fringe/almost French crop style around the face to give it a modern and trendy appearance for the new season. With all mullets and textured hairstyles, I love to use a salt spray or hair mousse and my scrunch this in with my fingers to enhance the layers and choppiness of the look and give it a further edgy finish. 


In terms of styling for autumn/winter 2022, this all depends on the cut the male client has. However, for those with shorter haircuts, we will see them wearing these a lot sleeker in appearance, incorporating pomades with a shine finish, gels and waxes into their hair styling routine that will give their hair look a neater, more polished appearance.

We will see men using these products to slick their hair back off the face, to one side and also mixing these products with other products like serums and oils to give their hair a wet like appearance with a high shine. 

OUT NOW: BarberEVO North America Issue 26 – August / September 2022

The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!


The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by Barbero Bengie who is front and center of this action-packed 104-page, beautifully presented issue.

Freestyle king Bengie talks about his work with Caliber and why the relationship with the brand has been an enriching experience for him and his career.



Summer is the time to switch up the cuts and we have a great range of summer trend suggestions that will keep you on point during the summer months. It looks like the crop is standing the test of time and we see what products are the summer heroes.


Afro textured hair needs specialized skills to product amazing results and Luster’s SCurl take us through their recommendations to keep afro hair in pristine condition. We also hear from Tyrik Jackson about the benefits of having the skills to cater for any hair type that sits in your chair. Also talking texture, Ivan Zoot gives his thoughts on the appropriate tools to use to help make textured hair behave. Also talking texture is @drizzyxgroomer who has taken his afro textured hair onto the next level.


Education counts, so says every top barber in the country. It’s the way to make your name in this industry. We had a great talk with the CT Barber Expo educator of the year Danni Avila who has taken his education online for the Hispanic community with ground-breaking success. Also discussing his thoughts on how best to educate the barbershop team is Joe Agnello from City Image Barbers and international educator Kenny Duncan shares how he adapts his education techniques when he is educating from the stage.

We also speak to Allison Cuts, who has recently trained up in SMP to see how that has changed her career and we have a close look at Wahl’s education offering, as well as the in-depth education system that Johnny B’s Haircare offers to its potential ambassadors.


Barbershop furniture sets the tone of your shop, and we have a great range of choices and options to look over. But first we talk to Rob Hammer who has been capturing the barbershops of yesteryear in his outstanding book ‘The Barbershops of America’ and he has some thoughts on how furniture changes the dynamic. We talk to several barbershops, a couple of them, Honest Barber and Spanky’s, have very distinctive styles, and they tell us what works for their shop ethos.

We hope you enjoy this issue! You can order your print copy here. 

Booksy Wins “Fastest Growing Software In Spa And Salon Management For Q3 2022”

It’s time to once again celebrate Booksy, the leader in booking and business technology for the beauty industry, for proudly winning the “Fastest Growing Software in Spa and Salon Management in Q3 2022” by SaaSworthy! Booksy is the cloud-based app that easily connects customers to beauty industry service providers in their area. Thanks to this innovative software, consumers can find the business profile, verified reviews, and portfolios of beauty providers in all categories and find those which best fits their needs and book their appointment with ease. Conversely, beauty providers that use Booksy can easily manage their business and schedule in one place, while also taking advantage of online marketing tools to promote their businesses and track their growth.

The Fastest Growing Software Award is determined by SaaSworthy’s unique proprietary algorithm that uses over half a million data points. It’s awarded to the SaaS products demonstrating the most growth across social media, web search, and number of user reviews.

SaaSworthy helps businesses make better product decisions based on objective and in-depth reviews, comparisons, Q&As, social popularity, and buyers guide. They are committed to recognizing and showcasing the best SaaS products globally and presenting them to their audience.

The demand for an effective, convenient spa and salon booking and management software is only increasing, and Booksy delivers access all key aspects of a beauty professional’s business right at their fingertips. From payment systems, appointment scheduling, to inventory management, and so much more, it’s no wonder more users are turning to Booksy for their business and beauty needs.

Booksy’s Fastest Growing Software Award has been showcased on their SaaSworthy profile to highlight this incredible achievement! Many businesses have benefited from being recognized as SaasWorthy award winners as it increases trust and brand awareness, and Booksy is proud to be a recipient.   

Download the Booksy Biz mobile app or visit to learn more.

OSMO Announces New Technical Educator: Jamie Twelvetree

British professional colour house, OSMO is delighted to announce the appointment of a new Technical Educator, Jamie Twelvetree.

Jamie has over three decades of hairdressing experience, specialising in education.  Starting his career at the tender age of fifteen within the renowned Steiner group (later to become part of Regis) and gaining his training at Raymond’s in Birmingham, his passion for knowledge and sharing skills shone through at an early age. 

His career direction saw him progress from behind the chair to educating in salons regionally to then training for professional in-salon products.

“I decided early on that education was my preferred focus within hairdressing. I’ve a genuine passion for sharing our craft and I think it’s important for stylists of my generation to share our knowledge and skills. My age group was probably the last to learn our craft over a 5-year apprenticeship.  It’s not the way of learning now, so I want to ensure our abilities and expertise are available to new stylists coming through. Being an educator is extremely rewarding and you can help mould the future of hairdressing, too. Having a real understanding of how products and ingredients work to create outstanding results in the salon is a passion of mine and I really enjoy educating others on how to get the best out of products, be that colouring or styling hair. This new role within OSMO will enable me to showcase the OSMO range up close and personal so that even more hairdressers can experience the quality and excellent results of the OSMO product portfolio,” explains Jamie.

Experienced in all areas of hairdressing from colouring, cutting to styling, Jamie brings a wealth of experience and education passion to the OSMO family.  Based in Leicester, his role within OSMO will see Jamie focused within the UK to provide education for OSMO wholesalers and distributor partners. 

“We’re so excited to welcome Jamie to the OSMO family as our Technical Educator alongside our Global Educator, Lesley Stitt.  His passion for education and our industry is great to see and we’re very much aligned with his enthusiasm for the importance of education and his ability to inspire others.  Jamie will be a real asset to our team, and we’re thrilled to be able to share his training skills with our customers,” OSMO Brand Manager, Sinéad McLaughlin concludes.

Instagram: @osmouk_official / @osmoikon

Introducing New OSMO Wonder 10 Shampoo & Conditioner

Say hello to the new additions of the cult OSMO Wonder 10 product range; a shampoo and conditioner designed to address the specific needs of damaged and dry hair.

NEW OSMO Wonder 10 Shampoo & Conditioner take the guesswork out of finding the perfect hair care regime. Everyone deserves healthy, naturally shiny hair, and OSMO Wonder 10 Shampoo & Conditioner will help you achieve this.

The OSMO Wonder 10 product duo has been specially formulated with the OSMO Fibre Bond Technology to strengthen and repair hair, with noticeable transformative results to nourished hair that is strong and visibly healthier for longer.

OSMO Wonder 10 Shampoo & Conditioner joins the OSMO Wonder 10 Leave-In Treatment, a cult classic loved by stylists, hairdressers, and barbers alike, creating a powerful trio of essential hair care to dry, damaged and over-processed hair leaving it feeling shiny, silky, and transformed.

OSMO® NEW Wonder 10 Collection will ensure the 3-step regime will cleanse, condition, and protect the hair, transforming hair to its former glory.

10 Wonderful Benefits:

Wonder 10 Wonderful ShampooWonder 10 Wonderful Conditioner
Gently cleanses both hair and scalpFormulated with Fibre Bond TechnologyHelps strengthen and protect the hairNourishes both hair and scalpHelps reduce hair breakageSmooths split endsWeightless formulaHelps control frizzPromotes shineLeaves hair silky, soft, and manageable  Intensely hydrating formulaFormulated with Fibre Bond TechnologyHelps strengthen and repair the hairProtects against damage Smooths split endsHelps control frizzIncredible detanglerWeightless formulaCreates natural body and movementPromotes incredible shine  

How to Use for Wonderful Results:

Apply OSMO Wonder 10 Shampoo to wet hair concentrating on the mid-length and ends. Lather and then rinse thoroughly. For best results follow with OSMO Wonder 10 Conditioner. Apply evenly to towel dried hair, concentrating on the mid-lengths and ends. Comb through and leave for approximately 1-3 minutes before rinsing thoroughly.  Apply OSMO Wonder 10 Leave-In Treatment for strengthening, moisturising, and protective elements.

Prices: OSMO WONDER SHAMPOO (400ml, RRP £8.50, Salon £4.25 + VAT) OSMO WONDER CONDITIONER (400ml, RRP £8.50, Salon £4.25 + VAT) OSMO WONDER 10 LEAVE-IN TREATMENT (250ml, Salon £6.50 + VAT) To request OSMO for your salon, contact your local wholesalers or visit for all stockist details