In each edition, we choose a rising star – someone who is taking ownership of their path and building a booming career in the barbering world. With previous rising stars coming from all across the UK, this time it’s a little closer to EVO’s home. Made in Glasgow, but making waves across the UK… let us introduce Montel Campbell.

“Honestly, I just want to be a powerhouse of a person in every way possible… and barbering is the vessel for me to get there,” Montel Campbell told us from his East Kilbride, Glasgow barbershop, 1147.

“But my barbering journey has really been propelled by the people around me – and they’re who I keep going for.”

At only 25, Montel Campbell has built his booming career upon hard graft, continual education, and a humility toward those who raised him – both at home and in the barbershop (which, in Montel’s world, often overlap).

Montel’s journey hasn’t been an easy one, but it is one that proves him a beacon of resilience. So, let’s go back a few chapters to learn about the beginnings of our barber on the rise to stardom…

A HUMBLE START

“I remember it was a really difficult time. My mum, my sister, and I had been living in a refuge after certain circumstances meant we had to move homes. We were still trying to get settled when I met Tony for the first time.

I remember going to get my haircut with him, and thinking he was just so cool. We had the same V-cut mullet, with bleach at the back – so it just felt serendipitous to me.”

“He was my barber until he gave me a job, and he became my boss. I always wanted to work with him – and I’m extremely fortunate that I did for 10 years.

But what I’ve realised only recently was that it wasn’t just about liking cutting hair: it was Tony and the environment he had created.”

BUILDING A CAREER

Since Tony helped Montel start out in the business, his career has boomed – and he has recently gone into business with “one of the best barbers in the game,” Adam Berry, to open their shop 1127. Still based in East Kilbride, the pair aren’t far from Tony.

Montel has also built up a reputation for his forward-thinking cuts and styling.

“I always find inspiration on social media. I mean, Tony would always be blasting out mad trims that East Kilbride hadn’t seen yet – but through Instagram, I’ve been able to check out people’s styles from across the world and make friends with a lot of them.

Although, I have to say, what South American barbers are putting out there right now is insane. It’s mad colours, with super clean fades and designs – just all-out madness.”

THE POWER OF EDUCATION

Not only is Montel an advocate for pushing the limits of hair – he is also a firm believer in the power of education.

The barber recently joined the OP Barberschool as part of the education team after completing the Year One course and credits the OP D.F.S Formula for changing his career.

“Honestly, Josh OP is now one of my industry icons. What he’s done with his online academy is insane. He’s made it accessible for so many people, which is rare. I always tell people that I got my course on sale – and I don’t know where I’d be without it.”

“I am lucky to say that I get to work closely with the UK team, which consists of Tony Forrest and Marie Rainsford, who have both provided me with the support I need in the process of becoming an educator.

Shout out to those two because they’ve really supported me on this journey as an educator – always being patient and understanding.”

SUPPORT SYSTEM

Throughout our interview, Montel consistently referred to those who have supported him so far on his journey… “Tony Cairney, Adam Berry – they’ve been integral to my success so far.”

But Montel’s greatest support? His mum. “I grew up watching my mum work three jobs just to make ends meet. She didn’t ever let my sister nor I go without anything growing up. My gran, too – she would even chip in with my mum whenever I needed tools. It’s why I do what I do. It’s for my mum and my gran always.”

THE SECRET TO SUCCESS

Perhaps this humility and resilience is why Montel’s rise has been so swift. But as our conversation came to a close, we asked Montel: What’s the secret to success in this industry?

“You might face some difficult challenges in your life, but things happen to people – not because they deserve it – but because the world knows they can handle it.

Work hard, become great at what you do, and invest in yourself. Network with anyone you can – every single interaction you have, whether it be professionally or at the gym, is creating a network.

But the most important things? Be kind. Be yourself. Be positive… and put smiles on people’s faces whenever you can. The sky is the limit, and you set the height of your own possibilities.”

The NHBF Top 100 Influencer Index Award Ceremony is back for its fourth year!

Now in its 4^th year, the award offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector.

Click below to watch the countdown for the Top 20 winner announcements.

This year’s Top 100 are:

1. Cal Newsome – @cal_newsome
2. Samuel A Bentham – @samrascals_
3. Rob Wood – @novocabelohair
4. Chlöe Swift  – @chloeswiftstylist
5. Josh Lamonaca – @joshlamonaca
6. Sarah Brawley – @sarahbrawleyhair
7. Sarah Keane – @slkbleachexpert
8. Casey Coleman – @caseyc_hair
9. Jaymz Rigby-Marsters – @jaymz.marsters
10. Jack Mead – @jackmeadstylist
11. Richard James – @cyrl_cymru
12. Errol Douglas – @erroldouglashair
13. Okikiola Emaleku – @theskinpriest
14. Daisy Goord – @daisy_goord
15. Heffy Wheeler – @heffyx
16. James Earnshaw  – @jhair_stylist
17. Helena Brookes – @hellsbellshair
18. Dale Mehmet – @dalehuncho
19. Sophia Hilton – @hiltonsophia
20. Simon Tuckwell – @heavy.metal.hairdresser
21. Alan Beak – @alan_beak
22. Emily Rosemonk – @emilyrosemonkhair_
23. Charles Gray  – @charliegray248
24. Tom Smith – @tomsmithhd
25. Craig Henderson  – @craigsbarbershop
26. Eleanor Szejnar – @beautybyelee
27. Hollie Rudge – @holly_styleshair
28. Adam Reed – @adamreedhair
29. Mark Leeson  – @markleeson68
30. Akin Konizi – @akinkonizi
31. Jake Nugent  – @jakenugent.hair
32. Lydia Wolfe – @lydwolfehair
33. Emma Fowler – @emmafowlerhair
34. Charlotte Harding – @the_hair_mermaid
35. Andrew Barton – @andrew_barton_hair
36. Kamila Borowiec – @glamliciousnails
37. Rachel Valentine – @rachelvalentinehair
38. Corey Jack  – @coreyjackhairr
39. Ky Wilson – @kycutwilson
40. Georgia Bell – @georgiabellhair
41. Hazel Dixon – @hazeldixon
42. Dawn Robertson  – @dawnhair24
43. Jaz Moger  – @paintbyjaz
44. Manshi Pandey – @manshi_priyadarshi
45. Frazer Wallace – @frazerhair
46. Jeseca McMahon  – @jesdoeshair_
47. Guy Kleinhaus – @guydoeshair
48. Dean Gleeson – @dean_gleeson_
49. Simon Butcher – @simonshairground
50. Siobhan Jones – @siobhanjoneshair
51. Lewis Sidney Gumbrell – @siddabarber
52. Stephen Hopper – @sh.hair.ne
53. Mason Josh – @masonthestylist
54. James Begley – @jamesbegleyliverpool
55. Jonathan Andrew – @jonathanjandrew
56. Simon Townley – @simontownley
57. Justin Mackland – @justinmackland_hairartist
58. Theresa Foddering  – @thenaildresser
59. Dylan McConcahcie – @dylan.official_hairstylist
60. Verity Ollerenshaw – @verityollerenshaw
61. Rhys Whitehouse – @r.whitehouse_cuts
62. Scott Cooper – @thecurlyscott
63. JJ Sivani  – @jjsavani
64. Felix Marrero Morales – @hairbyfelixuk
65. Safy Burton – @saffffy
66. Alyssa Davila – @thehairfairyy_
67. Giuseppe Stelitano – @giuseppebstelitano
68. Brooke Evans – @br00ke.evans
69. Marlon Hawkins – @marlonjhawkins
70. Oscar Mendoza – @oscar.mendoza_
71. Paige Taylor Dargan – @taylordbypaige
72. Vicki Lord – @vickilordhair
73. Terri Harris – @terricolours_hair
74. Laura Hill – @laurahillhair
75. Daniel Couch – @danielcouchhair
76. Jodie Whitehead-Booth – @jodie_whitehead_
77. Ben Grace  – @bengracehair
78. Keri Blue – @keribluebarber
79. Mel Brough – @mehlun
80. Caspar Finch – @casparfinch
81. Darrel Starkey – @hairbydarrel
82. Kymberley Holmes  – @kymberley_hairstylist
83. Amy Sultan  – @amysultanhair
84. Karis Woodward – @karisamyhair
85. Amy O’Sullivan – @hairbyamyosullivan
86. Rebecca Ruiz Hoynes – @bexx_hair
87. Sophie-Rose Goldsworthy – @sophierose_golds
88. Emma Dixon – @emmadixonhair
89. Stephen William  – @stephenwilliamhair
90. Simmi Lennark – @simmibeautyx
91. Stacey Whyte – @stacey.hairartist
92. Gemma Smidmore  – @colourbygemma
93. Emy Roccabella – @emyroccabella_hair
94. Adele Clarke – @adeleclarkespectrum
95. Rhiannon Lamb – @naileditbyrhi
96. Stacey Wright – @staceywright_hair
97. Terry Longden  – @terrylongdencreatives
98. Annie Barrett  – @annieb1creations
99. Bianca Lerario – @Bianca Lerario
100. Lauren Churchill – @lauren1creations

When it comes to precision styling, the right clipper makes all the difference. GA.MA Professional, the global hair tool leader, is excited to announce the launch of their new Lumine Beetle Clipper. Small in size but packed with all the features of a larger trimmer, this compact powerhouse is the perfect choice for detailed work like finishing touches, intricate designs and precision cuts.

Designed with both ergonomics and durability in mind, the Lumine Beetle Clipper (Price: $47.20) is ideal for stylists who need accuracy without sacrificing performance. With a 6000 RPM motor, it effortlessly delivers professional-grade results, whether you’re perfecting a sharp fade design, refining edges around the ears, beard, or sideburns or tidying up the nape. Its lightweight beetle-inspired design prioritizes safety, enhances productivity and allows for faster work to keep up with the fast pace of salons and barbershops.

What sets the Lumine Beetle Clipper apart is its Professional Sintered Blades. These blades blend the durability of forged steel with the lightweight feel of synthetic materials, created through a cutting-edge sintering process. This advanced technique fuses metal powders into a corrosion-resistant structure that’s built to thrive in wet environments like salons. The result is a blade that’s as reliable as it is precise.

Additional Features:

• Cord: Professional Cord/Cordless
• Additional Professional Sintered Blade Included
• Battery: Lithium Battery
• Autonomy: 90 min.
• Hanging Hook
• Minimum Cut: 0.3 mm

For added convenience, the clipper includes three comb attachments (1.5 mm, 2 mm and 3 mm), perfect for tackling a variety of hairstyles and fade techniques. Whether you’re working in a salon or on the go, this compact tool can even easily slip right into your pocket, delivering pro-level results wherever your styling journey takes you.

With its advanced technology, ergonomic design and powerful performance, the Lumine Beetle Clipper is the ultimate creative partner. Whether you’re a seasoned professional or just starting out, this clipper helps unlock your potential and keep your work sharp, precise and inspired.

The Lumine Beetle Clipper will be available for purchase at www.gamaprofessional.us.

The International Hairdressing Awards (IHA) is set to make waves in 2025 with its prestigious awards ceremony taking place on Saturday, June 21st, during the much-anticipated HairCon event at Manchester’s iconic O2 Victoria Warehouse. This exciting announcement marks a milestone collaboration between two powerhouse platforms in the hairdressing industry, promising an unparalleled experience for professionals across the globe.

This partnership unites the creative brilliance of the IHA with the vibrant networking, education, and business opportunities offered by HairCon, organised by The Assembly Events Ltd. Together, they aim to create a dynamic space that celebrates artistry, fosters innovation, and supports professional growth within the global hairdressing community.

Mikel Luzea, CEO and Founder of the International Hairdressing Awards, shared his enthusiasm for this groundbreaking partnership: “The International Hairdressing Awards are more than just accolades; they are a celebration of the artistry and passion of our industry. Partnering with HairCon allows us to expand our reach and impact, offering participants a comprehensive platform to connect, learn, and be inspired.”

Michael Dynan, CEO and Founder of The Assembly Events Ltd., echoed the excitement: “We’re thrilled to announce the prestigious International Hairdressing Awards’ UK debut exclusively at HairCon 2025! This collaboration solidifies the incredible success of our inaugural show and marks a milestone for both organisations, bringing together the world’s top talent for an extraordinary evening of recognition, followed by two unmissable days of creativity, connections, and commerce. Join us for this historic moment where the global hair community unites to celebrate excellence and shape the industry’s future.”

The 2025 IHAwards Ceremony promises an unforgettable evening of glamour, creativity, and well-deserved recognition as the industry’s brightest talents and pioneers are honoured on the global stage. Complementing the awards, HairCon will continue to captivate attendees on Sunday, June 22nd, and Monday, June 23rd, offering two days packed with dynamic content, product showcases, inspiring artistry, and unparalleled networking opportunities.

With Manchester set to become the epicenter of professional hairdressing for this extraordinary weekend, industry professionals won’t want to miss this unique opportunity to be part of history. From celebrating the very best in hairdressing to connecting with top brands and innovators, HairCon 2025 promises to elevate the global hair community like never before.

Save the date and prepare to be inspired at the ultimate hair industry event of the year!

Fresha, the world’s leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specialising in AI-powered hair colour technology.

This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.

Fresha boasts a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. Hair colouring is a significant revenue driver for salons but remains one of the most complex services to manage effectively. By integrating Yuv’s groundbreaking technology, Fresha is set to revolutionise the hair colouring process—enhancing precision, streamlining inventory management, and delivering personalised and consistent services for clients. This strategic move further reinforces Fresha’s position as an industry leader, providing salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency.

Hair colouring is a complex service that requires precision and consistency. Yuv’s technology allows salons to save personalised hair colour formulas directly in customer profiles, ensuring a consistent and tailored experience for every client. For salon owners, this means they can offer a high-quality, customised service every time, which not only strengthens client loyalty and drives repeat business but also contributes to environmental sustainability.

Beyond enhancing the client experience, Yuv’s technology significantly improves inventory management. Integrated into Fresha’s backend systems, the solution provides salons with real-time insights into product usage and automates restocking processes. This not only reduces waste and lowers costs but also ensures that salons always have the necessary products on hand, optimising efficiency and profitability.

By addressing these critical pain points with an innovative solution, Fresha expects to increase platform stickiness and deepen merchant loyalty. The integration of Yuv’s technology further embeds Fresha into the day-to-day operations of its largest vertical, strengthening its competitive advantage in the beauty space.

“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, Founder and CEO of Fresha. “Hair colouring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform. This partnership will transform how salons operate and positions Fresha as the most trusted and indispensable platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader.”

“We’re thrilled to join forces with Fresha,” said Francisco Gimenez, Founder and CEO of Yuv. “Partnering with Fresha provides us with the platform and reach we need to revolutionise the salon experience on a global scale. Together, we’re set to transform how professionals and clients approach hair colouring, creating a more efficient and personalised process that benefits everyone involved.”

Captain Fawcett’s new Bianco Classico range is a sophisticated addition to the brand’s renowned grooming line. Known for its dedication to quality and vintage flair, Captain Fawcett has curated this collection to appeal to modern gentlemen who appreciate classic elegance.

Tailored for all hair types, ‘Bianco Classico’ is simply sensational for white, grey and platinum Silver Foxes. The new range launches with a Beard Butter, Moustache Wax and Purple Shampoo, all designed to highlight and accentuate the natural brilliance of silver strands.

Formulated as a Beard Butter and Moustache Wax, ‘Bianco Classico’ both conditions and shapes, whilst adding a subtle sheen to all mature facial hair.

The ‘Bianco Classico’ toning Shampoo is crafted from crushed Violet pigment to counter tarnished yellow undertones and reveal the natural radiance of blonde, bleached or grey hair. Best used once a week, integrated with your favourite hair care ritual to enhance clarity and shine whilst keeping locks looking fresh.

Evoking the seasons of a life well lived, the ‘Bianco Classico’ collection is ideal for scent layering, being subtly, and most delectably, fragranced with woody Rosemary & Star Anise, combined with invigorating Cyclamen, the mineral tang of Ambergris, calming Cedarwood and sun toasted Tonka. 

Renowned in the industry for his own flowing pewter hair and beard, Captain Fawcett Founder, Richie Finney, said: “Depending on your unique inherited genetics, silver strands tend to begin sneaking in during our 30s. Gadzooks! And, as hair loses pigment, it becomes drier and coarser, perchance appearing somewhat frizzled, tired and dull. So giving hair proper attention keeps it shining with vigour and health! And of course, the same principles apply for one’s beard as for the distinguished locks upon one’s head. Polishing the family silver is simply essential!

“A man with platinum or smokey grey hair is undeniably striking. It is not merely an aesthetic. Indeed, embracing the seasons of one’s life speaks of a certain confidence and character. It even, dare one venture, symbolises the gaining of wisdom. Granted, this particular reward is not immediately apparent in my own case, but there we are. Hope springs eternal. But I digress…silver hair refines a fellow, much like the self-assurance that comes with wearing a well tailored suit. An edge sharpened by life’s experience simply can’t be faked. Hi-Ho Silver, Away!”

Shop Captain Fawcett’s new Bianco Classico range here.

The Hair and Beauty Industry Authority (HABIA) have recently made the exciting appointment of Director and Co-Owner of Matakki, Emma Curd, to their team.

Emma will be joining the team as an ambassador with a focus on standards, in addition to Matakki being a HABIA official working partner.

Joan Scott, CEO of HABIA, said: “HABIA focus on standards, Education, Excellence, and careers. We are delighted to welcome Emma as an ambassador, with a focus on standards. Her experience and professional status in addition to the Matakki brand values, alongside their focus on industry standards and practices, align with those of HABIA perfectly.

“We appreciate the work that James, Emma and the Matakki team undertake to support the industry and work with hair professionals, educators and learners to champion technical excellence and high industry standards. We are excited to partner with such an initiative-taking brand, who offer such excellence to the industry.”

“Habia are truly about high standards and technical excellence, and I am thrilled to assume an additional role alongside my roles at AHT and world skills, with the backing of the Matakki brand to achieve that,” Emma enthused. “Standards has been the core of my professional career, it does not matter what uniform I have worn or what title I have held, I have pursued excellence in all.

“At Matakki we continue to promote and support these values to elevate the hair and beauty industry and maintain the professional status it deserves. As a senior manager and Director with experience in varying sectors, it is my belief that structured and accredited training with assessment in any industry, provides better outcomes and safer working.

“I am incredibly lucky to be a part of the Matakki brand formed by my husband back in 2003. James is an authority on steel, an expert technician, and an outstanding marketeer. This combination of varied skills being at the centre of our brand, ensure a holistic business model.

“Collaborating with our amazing team internally, our global ambassadors and official partner salons, allows us to strive to promote safe, secure, and equitable working environments through accredited training from FE through to CPD for all.”

Emma’s career spans almost 25 years as a qualified and registered clinician, including roles as a senior manager, Treasurer at the RCN union in Yorkshire and Humber and active senior clinician, prescriber, and mentor in her field of expertise.

This experience means Emma holds valuable knowledge, and a skill set which includes key areas such as risk assessment, prevention of cross infection, health and safety in the workplace and ergonomics. This is unbelievably valuable to affecting change around industry standards for learners and employers.

Emma has been a respected lead in the NHS, managing both teams and services, and is an advocate of qualification and continuing professional development. Since 2016, Emma has transferred those skills into Matakki alongside her husband James Curd, founder of Matakki, whilst retaining her qualified and accredited clinical status to function as a resource around user health in both equipment, its maintenance, ergonomics and working environments.

Emma’s role as ambassador will see her supporting HABIA across the hair and beauty industry alongside other experts, to develop national occupational standards which are incremental to professional qualification.

BarberEVO UK columnist and industry icon Alan Beak has been appointed as the new Global Ambassador for Booksy, marking a significant milestone for both the platform and the barbering community.

Known for his precision, creativity, and passion for education, Alan’s partnership with Booksy positions him as a driving force in promoting innovation and digital solutions within the industry.

As Director and Co-Founder of RUGER., Alan has always been at the forefront of cutting-edge barbering techniques. His new role with Booksy will see him championing the integration of technology into barbershops worldwide.

Through this collaboration, Alan will play a pivotal role in showcasing how digital tools can streamline operations, enhance client experiences, and help barbers elevate their businesses to new heights.

“The impact that Booksy had on RUGER. was phenomenal because we were the only people in our area that were taking our bookings,” Alan explained. “Now your time is your money, and our time is our money, and we would have people come to the shop at 8 a.m. on a Saturday and sit there for 4 or 5 hours waiting. Now, we’ve respected their time, and they’ve respected ours just waited anyway. But having that streamline of clients knowing full well who you have in the chair all day made us much more professional.”

As Booksy expands globally, Alan Beak’s influence will undoubtedly strengthen its presence in the barbering industry, inspiring professionals to embrace modern solutions that maximize efficiency and customer engagement. His ambassadorship signals a bright future where artistry meets innovation, setting a new standard for the industry.

Rory Antonio, a trailblazing force in the hairdressing industry, has proudly celebrated two successful years of his salon – Rory Antonio Hair & Beauty Lab. Since opening the doors in May 2022, the salon has established itself as a beacon of creativity and excellence, transforming the hair and beauty scene in the UK city of Wolverhampton.

Rory Antonio’s journey is a testament to passion, innovation, and dedication. Beginning his career at the renowned Royston Blythe salon, Rory honed his skills and showcased his artistic talent at photoshoots and catwalk shows. His desire for new challenges led him to Ashley Gamble, where he furthered his expertise and contributed significantly to the salon’s reputation for excellence.

In 2022, Rory’s entrepreneurial spirit propelled him to launch his own salon, Rory Antonio Hair & Beauty Lab. With a vision to create a distinctive brand, synonymous with creativity and exceptional service, Rory has dedicated himself to pushing the boundaries of hairdressing.

“I wanted to build more than just a salon; I wanted to create an experience and a brand that stands out for its innovation and quality,” said Rory. “Our mission is to offer our clients unparalleled service and creativity, making every visit to our salon a memorable one.”

Known for his expertise in full cut and colour services and his proficiency with hair extensions, Rory has curated a loyal clientele, who trust him for their transformative hair journeys. His commitment to excellence was recognised in 2023 when he made his debut in the British Hairdressing Awards, reaching the finals for Midlands Hairdresser of the Year with his first-ever entry.

Reflecting on his journey, Rory shared valuable insights from his entrepreneurial experience. He emphasises the importance of meticulous financial management, especially navigating government-backed schemes and understanding hidden costs. 

“Persistence and patience are key,” he noted, sharing lessons learned about the unforeseen expenses that come with running a business. Rory also highlights the significance of choosing reliable salon suppliers and understanding the client demographic when selecting products.

“It’s essential to balance financial benefits with the customer experience,” he advised, advocating for a thoughtful approach to retail and product selection.

Building a dream team is another aspect of Rory’s success. He emphasises the value of home-grown talent and creating a supportive and rewarding work environment.

“Finding good, reliable staff is challenging, but investing in your team and showing appreciation can make all the difference,” Rory explained.

As Rory Antonio Hair & Beauty Lab celebrates this significant milestone, Rory remains focused on the future. His goals include further establishing his salon as a community hub, continuing to educate the next generation of hairdressers, and expanding his creative endeavours through photoshoots and competitions.

Rory Antonio’s story is one of inspiration, hard work, and unwavering commitment to excellence. As he marks two years in business, the industry eagerly anticipates the continued impact of his contributions, expecting even greater achievements in the years to come.

Find out more about the hairdressing talent here.

Iconic men’s grooming brand, American Crew, teamed up with top hairstylist, Kumi Craig to elevate movie star, Jamie Dornan’s MET Gala 2024 look. 

Whilst the MET Gala finished in the wee hours of Tuesday the 7^th of May, the fashion-forward looks that celebrities from across the globe delivered are still on our minds. Jamie Dornan, who played the infamous Mr Gray, is one of them. Teaming up with go-to stylist, Kumi Craig, who has also worked on stars, such as Sebastian Stan, Nicholas Cage and Pete Davidson, Jamie’s grooming stood out on the beige carpet. 

Kumi said: “For Jamie’s look, we wanted to keep it simple and effortless. I used a few of my go-to American Crew products to enhance and add texture to his curls and keep his beard soft, conditioned and ready for the red-carpet night ahead.” 

American Crew was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man.

Kumi used American Crew products to create his look and BarberEVO has the exclusive details from the artist herself…

Jamie’s Look Breakdown

• “On towel-dried hair, I began by spraying American Crew® Prep and Prime Tonicall over to prepare the hair for styling and for increased control and manageability.”

• “I then applied American Crew® Fiber Cream evenly throughout his hair to enhance his curls, provide a natural shine, and create flexibility with control for an effortless look.”

• “After styling his hair, I apply a small amount of American Crew® 2-in-1 Skin Moisturizer and Beard Conditioner to his beard to moisturize the skin beneath and condition the beard.”

•  “Last, I apply American Crew® Beard Serum to my palms, rub my hands together and spread evenly throughout his beard to keep it well-groomed, looking soft, and ready for the night ahead.”