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Behind the Brand: The Artero Legacy

A family story of craftsmanship, innovation, and precision – built to empower barbers and stylists worldwide.

When it comes to professional hair tools, very few brands can say they’ve been perfecting their craft for over a century. For Artero, the journey began not in a modern factory, but in the Spanish countryside – with a pair of shears, a determined craftsman, and a family passion for precision that has been passed down through four generations.

“Our great-grandfather was a sheep and horse shearer,” said brothers Alex and Edu Artero, the fourth generation leading the family business today. “Cutting implements have always been at the core of our family. This deep-rooted connection to shearing and cutting tools naturally evolved into a specialization in scissors.”

From shearing wool to sculpting hair, the Artero story is one of evolution – combining heritage with cutting-edge technology to deliver the finest professional tools for barbers and hairdressers around the world.

A Heritage Forged in Steel

Artero’s legacy has always been about precision – creating tools that don’t just perform, but elevate the craft of cutting. Over time, the brand refined its focus on professional scissors, developing a range that caters to the needs of every stylist, from newcomers to industry icons.

“Scissors are the most important tool in any barber or hairdressing salon,” said Edu. “They’re fundamental for achieving precision and style in every cut. That’s why we’ve spent generations perfecting them.”

Today, Artero’s scissors combine traditional craftsmanship with state-of-the-art engineering. The result? A collection that balances comfort, sharpness, and durability – with prices ranging from £100 to £1000, ensuring every professional can find their perfect match.

Each model is crafted from carefully selected steel types to suit specific needs:

  • SPS (Swiss Powder Steel) – exceptional hardness and precision (61 HRc).
  • VG10 Steel – renowned for edge retention and long-lasting sharpness.
  • 440C High-Carbon Stainless Steel – a reliable, high-performance classic.
  • 9CR Stainless Steel – a more budget-friendly option with excellent quality.

This variety allows Artero to meet the needs of both barbers starting out and seasoned professionals looking for the ultimate upgrade.

Design That Works as Hard as You Do

Comfort and ergonomics are just as important as the blade itself. Long hours behind the chair can take their toll – which is why Artero places so much emphasis on balance, control, and fit.

“The ergonomic design of a scissor directly impacts comfort and performance,” explained Alex. “A well-fitted pair reduces strain on the hand and wrist, helping barbers work longer and more comfortably, while maintaining precise results.”

Artero also offers an extensive range of left-handed scissors, including micro-serrated, curved, straight, and thinning models – ensuring that every barber and stylist can find the right fit for their hand and cutting style. This inclusive approach reflects the brand’s wider philosophy: to empower every professional to create with confidence and control.

Tools That Grow With You

For Artero, quality isn’t a luxury – it’s a foundation. The brand understands that the right tools can shape a career, improve efficiency, and unlock creativity behind the chair.

“High-quality scissors provide smoother cuts, reduce hand fatigue, and deliver consistent results,” said Edu. “They’re an investment in your craft – and we believe professionals should be able to start with something reliable, then level up as they grow.”

Whether you’re purchasing your first pair or expanding your professional kit, Artero ensures that each tool meets the highest standards of quality and performance. Every scissor is the result of meticulous testing, thoughtful design, and the Artero family’s century-long dedication to excellence.

A Brand Built on Trust

Artero’s mission has always been simple: to craft tools that inspire creativity and enhance every cut. From its origins in animal shearing to its current status as one of the most respected names in professional hair tools, the brand remains true to its roots – family, quality, and innovation.

Today, with Alex and Edu at the helm, Artero continues to blend tradition with modern innovation, providing barbers and stylists with tools that make every cut feel effortless.

Discover the Artero Difference

Explore the full range of professional barber scissorsclippers, and hair tools at Artero, and experience over a century of craftsmanship – reimagined for the modern professional.

Andis Educators to Inspire at the BarberEVO Experience Atlanta

When the BarberEVO Experience makes its U.S. debut in Atlanta on Sunday, October 26, one of the standout features will be the presence of Andis, a brand synonymous with quality, innovation, and education in the barbering industry.

As a proud partner of the event, Andis will not only showcase its world-class tools but also spotlight the educators who bring the brand’s mission to life. Each of these barbers and educators represents the pinnacle of skill, artistry, and mentorship — and together, they will help set the tone for a night of inspiration and growth.

Meet the Andis Team

Kenny Duncan
A respected master barber, author, and mentor, Kenny Duncan is a cornerstone of the Andis education program. Known for his technical precision and ability to translate complex skills into accessible techniques, Duncan has inspired countless barbers to elevate their craft. His role as an Andis Educator positions him as a leader not only in technique, but also in shaping the next generation of professionals.

Eric Cheek
Renowned as both a barber educator and platform artist, Eric Cheek is celebrated for his creative approach and ability to captivate audiences. Cheek’s work with Andis emphasizes the fusion of artistry and practical skill, ensuring barbers leave his sessions with both inspiration and new tools they can use immediately in their day-to-day work.

Angie Perino
As Global Education Manager for Andis, Angie Perino oversees the brand’s worldwide education efforts, ensuring that learning and development remain at the heart of Andis’ mission. With decades of experience across barbering and cosmetology, Perino brings both technical expertise and leadership insight to the stage. Her commitment to empowering professionals through education is central to Andis’ vision.

John Mosley
Widely known as “Popular Nobody,” John Mosley is one of the industry’s most recognizable and influential barbers. As part of the Andis Education team, Mosley combines cultural impact with technical mastery, showing barbers how to not only refine their craft but also build a brand and career that resonates far beyond the chair.

Andis at the Center of Education

Andis’ involvement in the BarberEVO Experience Atlanta underscores the brand’s ongoing commitment to barbering education and professional growth. With a lineup of world-class educators, Andis continues to prove that its role in the industry extends well beyond tools — it is about equipping professionals with the skills, knowledge, and confidence to thrive.

At the BarberEVO Experience, Atlanta’s barbering community will have the rare opportunity to learn directly from these educators, making this debut U.S. event a landmark occasion for the craft.

Let’s muk® it up!

Family-owned Australian hair industry leader enters the North American beauty market with a bold attitude and serious product performance.

It’s time to muk up your hair—with style! Since launching in 2006, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair market. Cruelty-free haircare, styling and professional hair color ranges deliver innovation, efficacy and pure product performance, catering to both professional hairdressers and consumers, alike. Making news this fall, the family-owned company brings Australian innovation to the heated styling tools category. Powered by those new innovations, muk® is ready to make its big splash in the U.S. market.

The muk-ing Truth

muk® products say what they do and do what they say. Central to their core is the pursuit of healthy hair, prioritizing its condition and integrity. The brand helps hair stylists and consumers achieve amazing results—no matter the hair type or desired style.

 “Technically, Australian brand muk® has been in the United States for years through distribution partners. Now, in 2025, we, the brand owners, are stepping directly into the market for the first time. That means U.S. salons and consumers will get the real muk® experience: our voice, our vision and our full range. We’ve seen the appetite in the U.S. for bold, authentic brands, and now’s the time to bring that energy full force,” explains Co-Owner Janelle King, who co-founded the cheeky brand with her brother Scott Reynolds.

Adds King, “The U.S. market is ready for muk®. Professionals and consumers are moving away from overhyped marketing and seeking brands that deliver every time. Australia has earned a global reputation for producing high-quality, professional haircare—muk® is leading that movement.”

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Boasts Reynolds, “We’re proudly Australian, independently owned and focused on doing things right. Our products are developed in-house, designed to work and packaged responsibly, using post-consumer recycled aluminum wherever possible. We’ve built our brand on performance and honesty. For stylists and salons, and their clients looking for a brand they can trust, muk® delivers. In a world where brands either play it too safe or try too hard to please everyone, muk® stands firm: bold, honest and unapologetically effective. muk® is cheeky, confident and performance obsessed. In a category full of overpromising and under-delivering, muk is refreshingly real.”

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muk’s high-performing, results-oriented collections include Deep muk™, Fat muk™, Blonde muk™, Intense muk™, Vivid muk™, Head muk™, Kinky muk™, Hot muk™, Beach muk™ and mr muk™. muk® Haircare is 100% approved and accredited by PETA as cruelty free. The company also offers professional hair color and heated styling tools to help professional hair stylists offer their clients the most unique style possible.

The muk-ing story

Founded in 2006 in Melbourne, Australia, by the sister and brother duo of Janelle King and Scott Reynolds, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair markets. Products say what they do and do what they say, with a fun, cheeky attitude! Now making a big move in North America, the haircare, styling, styling tool and professional hair color ranges deliver a bold attitude and serious performance for both professional hairdressers and consumers alike. For more information and to purchase products, salon owners and stylists can create an account on www.mukhair.us.

The BarberEVO Experience Arrives in Atlanta

This October, Atlanta will play host to something entirely new for the U.S. barbering community: the BarberEVO Experience. Taking place on Sunday, October 26, 2025, at Ambient + Studio, this will be the very first stop on BarberEVO’s American roadshow – and it promises to be an evening the industry will not forget.

Known across the UK and Europe as a celebration of education, creativity, and connection, the BarberEVO Experience is now crossing the Atlantic. The debut event will bring together some of the most recognisable names in barbering, setting the stage for an evening packed with inspiration, innovation, and community spirit.

A World-Class Lineup

The stage will be shared by an impressive roster of headliners: Kenny Duncan, Eric Cheek, Angie Perino, DL Master Barber, Taylor Made, and John Mosley. Each will deliver their own brand of technical mastery, creative insight, and professional know-how – giving attendees access to skills and strategies that can transform both craft and career.

More Than Education

Running from 5:00 p.m. to 11:00 p.m., the event is designed as a full-scale experience. Guests can look forward to live transformations, cutting-edge trend showcases, expert-led business insights, and hands-on activations throughout the venue. Networking will also take center stage, with Atlanta’s barbering professionals coming together under one roof for the city’s most anticipated industry gathering of the year.

Adding to the atmosphere, attendees will leave with an exclusive BarberEVO Experience gift bag, a reminder of an evening built to both inspire and equip.

Backed by Industry Leaders

The Atlanta Experience is made possible in partnership with My Supply Guy, Andis, Vagaro, Barber Strong, and Wellness Pro Insurance, each contributing to an event that blends artistry with opportunity.

Tickets

Priced at $50, tickets provide full access to the evening’s program, with limited availability ensuring an intimate, high-value experience for all in attendance.

The BarberEVO Experience Atlanta is more than an event – it is the launch of a movement, bringing together education, creativity, and community to shape the future of barbering in the United States.

Fuller, Thicker, Stronger: Ronnie Vint’s GLOWWA MENS Journey

Meet the new face of GLOWWA MENS: Ronnie Vint has been announced as ambassador after seeing thicker, fuller hair and real confidence gains on his own journey with GLOWWA, the multi-award-winning hair wellness brand.

Ronnie, who has always been open about hair loss – and saw his hairline make headlines during his time as a contestant on ITV’s Love Island – began his GLOWWA journey earlier this year and has already seen a transformation in fullness and thickness, showing the power of a consistent inside-out approach to hair health.

Built for ambition. Backed by science.
Formulated specifically for men, GLOWWA MENS is a targeted daily supplement designed to support hair growth, hormonal balance, mental performance and overall confidence in one simple step.

GLOWWA MENS: Powered by nature’s most effective ingredients:
• Saw Palmetto & Pumpkin Seed Extract – natural DHT blockers studied for their role in reducing hair loss in men.
• MSM, L-Lysine & Essential Vitamins – promote healthy hair growth and nourish the scalp.
• Myo-Inositol – a natural mood-booster supporting serotonin production and mental wellbeing.
• Lycopene – a powerful antioxidant that supports prostate health and fights oxidative stress.

Male hair loss is common, but it’s never just about looks. Around 85% of UK men will experience male pattern baldness by age 50 (wimpoleclinic.com), and the emotional toll can be significant. In one UK survey, 36% of men said hair loss made them feel worried, 35% felt unattractive, and 44% felt self-conscious (onlinedoctor.lloydspharmacy.com). 

Suzanne Cooper, GLOWWA Founder, says:
“Ronnie’s progress is incredible to see, and it’s exactly why we do what we do. His journey shows what’s possible when you commit to GLOWWA MENS – healthier hair, improved confidence and results you can really see.”

Ronnie Vint adds:
“Honestly, my hair and beard feel the best they have in years. The growth has been unreal and everything feels thicker; even my barber of over ten years said, ‘Wow, your hair’s thicker.’ When I saw the before and afters, I couldn’t believe a supplement could do that. Since coming out of Love Island my hair has been a big talking point, and I looked at loads of options, but GLOWWA MENS stood out because it’s natural. To any guy worrying about hair loss, start now; it’s easy to stick to, and beyond hair my skin looks better too. I wake up with more glow, more shine and a few more hairs, which feels good.”

From reality TV to real results. Ronnie’s type on paper? Thicker, fuller hair with GLOWWA. Find GLOWWA MENS via salon professionals and at glowwa.com.

Wahl Professional releases highly anticipated Super Taper X TM clipper

Wahl Professional releases highly anticipated Super Taper X TM clipper

The tool for tight tapering and bulk hair removal has arrived. Designed with Barbers and Stylists in mind, the Super Taper X TM is a proud evolution of the original Super Taper clipper.

Following an electric pre-launch at Barber Connect, the Super Taper X TM is now available for barbers and stylists to find their flow. Featuring advanced blade technology and a powerful motor, encased withing a lightweight sleek metallic blue body, the Super Taper X TM is the next generation clipper standing out for versatility and performance. Whether it’s delivering off-scalp taper blending, bulk hair removal or shaping and free form cutting – the Super Taper X TM is ready to deliver.

Find Your Flow – Find your flow with the Super Taper X TM. Designed to help you own every move with lightweight power and seamless precision.

Flow Freely – Corded and cordless capabilities let you to flow freely with power however you need it. Stay in Sync – With the smart LED charge indicator, you’re always in tune with your tool.

Feel The Rhythm – The high-performance rotary motor (6,500 RPMs) combines efficiency with sleek precision. Feel the rhythm of your craft, knowing the motor is built to keep pace with your every move.

Crisp Precision – The signature Crunch Blade technology produces a crisp, crunching sound to ensure no hair is missed.

Clear-Cut Performance – The Stagger-Tooth T-Shape blade enhances visibility for creating guidelines and refining details for clean, consistent cuts.

The Super Taper X is £135.59
Available to purchase now from wahl.co.uk

SHABA 2025: Scotland’s Prestigious Hair & Beauty Awards Returns

The countdown is officially on for the most glamorous night in the Scottish hair and beauty calendar—SHABA 2025.

Set to return to the Grand Ballroom of the Hilton Hotel, Glasgow, on Sunday, 24th August 2025, SHABA promises another show-stopping, sell-out evening celebrating the very best in the industry.

Presented by industry icons Josie Smith and Simon Shaw, this year’s event is shaping up to be one of the most unforgettable yet. With the SHABA team working tirelessly behind the scenes, guests can expect a night full of style, celebration, and some very special surprises.

Adding to the glamour, red carpet royalty Falon Carberry and Justin Mackland will be on hand to interview guests as they arrive—so dress to impress!

SHABA Founder, Joanne Reid, said: “We are thrilled to welcome back Fresha as our headline sponsor for SHABA 2025, along with incredible support from our partners: OSMO, Remi Cachet, Hair and Beauty World, Wahl Professional, Tan Truth, KAO, and Crazy Angel. Their continued belief in the vision of SHABA helps us create an unforgettable platformfor excellence in hair and beauty.

“As always, our esteemed panel of judges will be in attendance, making SHABA 2025 the perfect opportunity to network, celebrate, and honour the exceptional talent across Scotland’s thriving hair, beauty, and barbering community.”

With just a few tables and tickets remaining, those wishing to be part of this night are encouraged to book now via the SHABA official website: www.scottishhairandbeautyawards.com

Whether you’re a finalist, sponsor, industry legend, or supporter,SHABA 2025 is the place to be.

BarberEVO UK Issue 51 – OUT NOW!

Get your copy here!

Summer is in full swing – and so is the latest edition of BarberEVO UK. Packed with sun, style, and sharp ideas, Issue 51 brings the season’s boldest innovations, industry insights, and barbershop brilliance straight to your chair. This edition is all about evolution, expansion, and energy – and trust us, you don’t want to miss it. 

THE COVER: 
On the cover this issue is one of the striking collections fresh from our latest UK Roadshow – a powerful snapshot of talent, texture, and next-gen creativity on full display. 

IN THE CHAIR & ONE 2 WATCH: 
This edition, we get In the Chair with Charles Rose – owner of Crate Cheshire, and ambassador for both Matakki and STMNT. Charles shares his journey from humble beginnings to becoming one of the most respected names in the game. Our One 2 Watch is rising star Kostas Mourgelas, Fox Barbers owner and SB Barbering Academy alum, fresh off the stage from our Roadshow in Newcastle. 

EDUCATION: 
From the future-forward ethos of Tomorrow Education, to Wahl’s revamped course lineup and Novo Cabelo’s tailored training approach, this issue is packed with progressive education insights. We also spotlight leading brands like Gamma+, Lovemore, and OSMO, all raising the bar in learning and development. 

INTERIORS: 
Pushing the boundaries of modern barbering, we take you inside two standout spaces: HAUS and Ex Studio – where design meets disruption, and style is always on point. 

BUSINESS: 
On the business side, we go Behind the Brand with heritage grooming legends PASHANA, hear from columnist Mark Maciver, and dive into the new-age business blueprint with UNDERFOUND. Plus, we unpack everything from retail to tech that’s helping barbershops scale smarter. 

GROOMING: 
This issue’s grooming game is strong – with features on Morgan Jones, an inside look at James Beaumont’s evolving approach, and a deep dive with Arturo in Kingston and the team behind the booming grooming brand Vines Vintage. 

All this and so much more in BarberEVO UK Issue 51 – the ultimate guide to making this summer your sharpest one yet. 

Don’t miss it. 

BaBylissPRO and the Dallas Cowboys Announce Official Styling & Barber Tool Partnership

BaBylissPRO®, the global leader in professional styling and barber tools, is teaming up with the iconic Dallas Cowboys as the Official Styling & Barber Tools of Cowboys Nation. The new partnership will deliver exclusive content, in-stadium activations, and digital engagement to fans and players alike.

BaBylissPRO is the Official Partner of the Dallas Cowboys
BaBylissPRO is the Official Partner of the Dallas Cowboys

Cementing their place in the Dallas Cowboys gameday routine, BaBylissPRO brings expertise in precision, presentation, and style to every corner of the organization. From helping players with pro-level grooming and the Dallas Cowboys Cheerleaders with their signature Texas glam, to inspiring fans to feel confident in their own routines, BaBylissPRO is committed to helping the Cowboys look and feel their best – on game day and beyond.

BaBylissPRO will also bring professional tools and techniques directly to Cowboys Nation. Fans can look forward to exclusive content like Barbershop Talk – a behind-the-scenes series featuring Cowboys players and barbers sharing grooming tips and candid conversation. Plus, a “Tips & Tricks” series from the Dallas Cowboys Cheerleaders, offering tutorials to recreate their hairstyles that hold up through hours of high-energy performances. Followers can continue to engage through sweepstakes, game-day activations and in-store appearances from the Cheerleaders.

“We’re thrilled to join forces with the Dallas Cowboys and Dallas Cowboys Cheerleaders. Our two organizations are known throughout the world for delivering exceptional performance and results you can count on,” said Alan Stockman, SVP, General Manager of BaBylissPRO.

“This collaboration is an exciting partnership for us, and we look forward to bringing the energy, precision and style both our brands are known for. There’s something special about combining our craft with a team that represents tradition, energy and pride in such a big way.”

“BaBylissPRO brings a modern edge to the way our team gets gameday ready,” said Charlotte Jones, Dallas Cowboys Co-Owner and Chief Brand Officer.

“From the locker room to the sidelines, their tools can help our players and Cheerleaders feel confident, proud, and ready to represent The Star. It’s a collaboration that reflects our shared commitment to excellence and the details that define gameday.”

Stay tuned to BaBylissPRO’s social channels for can’t-miss styling content, insider access, and epic fan experiences. You won’t want to miss what’s coming next!

To see the official announcement video, please visit here.

For more information, go to BaBylissPRO.com or follow @babylissprousa@babylissprobarber, and @dallascowboys and @dccheerleaders on social media.

OSMO ANNOUNCES NEW BRAND AMBASSADOR: BRANDYN MURPHY, Barber and Educator

Brandyn Murphy’s passion for barbering began with a desire to master the craft and create a lasting impact on his clients. Based at Lovetts Barbershop in Dundee, Scotland, Brandyn has built a solid reputation as a skilled barber, since starting his career in 2019. As a dedicated educator with the Great British Barber Bash team, he travels across the UK and Europe, helping barbers of all skill levels hone their craft and grow in confidence.

Every day, Brandyn works with a diverse range of clients, offering tailored services that reflect his meticulous approach to styling. “There’s something deeply rewarding about helping someone feel good about themselves, and that starts with a great haircut,” Brandyn says. “For me, using the right products to finish the look is just as important as the cut itself.”

In addition to his work behind the chair, Brandyn has a passion
for education. He delivers live demos, seminars, and college
sessions, believing that there’s always something new to learn in barbering, no matter how long you’ve been cutting hair. “Teaching and sharing knowledge with others help me grow as much as it helps my students. Whether it’s cutting techniques or product use, it’s about elevating the craft together,” he explains.

For Brandyn, OSMO has been a constant in his barbering journey. He recalls first using their products when he began cutting professionally. “I remember my first tub of Matt Clay Extreme,” he says. “From then on, OSMO has never let me down. It’s been my go-to brand both in the shop and on stage. Their products always bring my creations to life.”

Brandyn’s role as an OSMO ambassador is a natural fit. “Being asked to represent a brand I’ve trusted for so long is an absolute honour. I’m excited to share how these products help me achieve the styles I create, whether I’m in the shop or presenting on stage. OSMO has been a game-changer for me,” he adds.

As an OSMO ambassador, Brandyn is eager to showcase the versatility of the brand’s product line. His favourites include Matt Clay Extreme, Clay Wax, Power Powder, and Curl Fluid, all of which play a key role in the diverse looks he creates for his clients. He’s also passionate about using his platform to inspire and educate fellow barbers, empowering them to enhance their skills and product knowledge.page1image5521040

“Brandyn’s dedication to his craft and his approach to education align perfectly with our values at OSMO,” says OSMO Senior Brand Manager, Sinéad McLaughlin. “We’re excited to have him as part of the OSMO family and look forward to seeing the incredible work he’ll continue to share with the barbering community.”

www.osmo.uk.com
Instagram@osmouk_official / @osmoikon / @brandynmurphyhair