Premiere Orlando & Premiere DAYSPA – June 2-4, 2018

When you think of industry tradeshows, there is probably one name that comes to mind and that is premiere! Premiere Orlando to be exact.

As the largest beauty industry tradeshow in the country, Premiere brought together all things professional beauty under one roof at the Orange County Convention Center, June 2-4, 2018. Premiere Orlando gave more 59,750 beauty professionals who came to town from all 50 states and over 44 countries as near as Canada and as far as Australia, many reasons to stay in love with the industry! Premiere Orlando along with its co-located show – Premiere DAYSPA offered the education and tools you need to succeed during the action packed 3-day event.

The Experience of the Largest Exhibit Floor in the Industry

As beauty professionals walked across the breath-taking 7.3 acre sold out exhibit floor they were greeted by some of the biggest names in the salon, spa and barber industry with over 850 exhibitors present at this year’s event. Attendees were able to amplify and renew their passion about the industry they LOVE through the high energy of Premiere Orlando with companies such as RUSK, Farouk, JOICO, Matrix, Redken 5th Avenue NYC, Pureology, Reuzel, Esquire Babyliss Pro and Ulta hosting live demonstrations, product launches and celebrity artists at nearly every corner throughout the day on Sunday & Monday. In the section of the floor known as Nail World, nail artists were able to get the latest high fashion trends from brands like CND, Young Nails, Famous Names, LeChat Nail Care Products, Gelish, Morgan Taylor, and ORLY just to name a few as well as the calming atmosphere that you can only get when you’re in the nail salon. Continue through the show and enter the realm of Premiere DAYSPA where energy has shifted to the lightness and tranquility of a spa. This section of the show floor was an educational playground for estheticians, massage therapists and makeup artists with companies such as Satin Smooth, Eminence, Borboleta, Revitalash, Farm House Fresh, Bella Lash, Repechage offering the latest products, equipment and treatments to improve their skills and business.

The Education You Need to Succeed

Although the exhibit floor itself is more than enough reason to make sure to have Premiere Orlando on your yearly to-do list; what makes all Premiere Shows stand out is their promise to bring the education you need to succeed™ to their events. This year was no exception offering more than 600 classes from 250 educators during the 3 days of non-stop education.

MAIN STAGE

WOW! It’s hard to even think of any other way to describe the powerhouse education that graced the stage at Premiere Orlando this year, craziest part – it was all INCLUDED with a show pass! Beauty professionals from across the globe really showed up to support their favorite #hairbestie Guy Tang at his first ever Premiere Orlando presentation bringing in one of the largest audiences at the show to date. The empowering Leading Ladies featuring Tracey Hughes, Larisa Love, Eden Sassoon, Vivienne Mackinder, Candy Shaw and special guest emcee Sam Villa motivated and inspired artists with their frank, honest, no-holds-barred conversation on their secrets towards building amazing careers and brands in beauty. Attendees were also able to learn the latest in industry and style trends from some of the biggest names: Leen & Bertus – Reuzel, Sam Villa – Redken 5th Avenue NYC, Takashi Kitamura, Rob the Original, Kevin Kirk & Eric Fisher – BaBylissPRO and the legendary Martin Parsons.

HAIR COLOR STAGE

Individual self-expression through one’s hair color has become wildly popular and this year’s Hair Color Stage presentations packed in some of the most influential colorists of the industry to provide stylists behind the chair with the latest techniques and trends to help them turn their clients’ hair into true works of art. Audiences raved about the welcoming back of Joico who brought in powerhouses, Sherry Ratay, Mark Mileti, Ricardo Santiago, Ben Mollin & Zoe Carpenter, Pravana featuring influencers Presley Poe, Chita Beseau, Neal Malek and Taylor Rae and B3 Bond Builder featuring some of social media’s finest, Linh Phan, Maggie Hancock, Rickey Zito & Wesley Palmer. Hair Color Stage also welcomed to the stage for the first time this year Antidotpro by Scalifix featuring Tracey Cunningham, Ruby Devine, Nadine Donovan & Luigi Rossi, Malibu C featuring Chad Stocks, Georgia Reed, Nicole Emiliani & Amanda Harsche and the Unicorn Tribe led by founder Alix Clymer. Attendee favorites Redken 5th Avenue NYC with Justin Isaac, Sean Godard, Veronica Ridge & Tara Gardiner, Matrix featuring legends Chystofer Benson & Lenny Strand, Ashtae Products with Wendy Evans and CNBC’s The Profit’s Marcus Lemonis and Confessions of a Hairstylist with Jenny Strebe and Cassandra McGlaughlin all came back again this year as well and provided color enthusiasts with the incredible education they love.

NEWCOMERS

Each year, Premiere’s dedication to education drives them to make the show new and exciting as well as making sure that they are offering education at their shows that is not only on trend with the latest trends and techniques but ahead – giving their attendees that competitive edge. This year, Premiere Orlando welcomed round table style panel discussions in topics such as salon ownership and management, hair loss solutions, social media marketing, resume building and networking skills. Additionally, the show welcomed, The Santiago Brothers, both coveted educators in their right, Carlos and Ricardo Santiago joined forces for the first-time at major industry event and taught cutting and styling techniques bringing in both view points of the industry; Carlos as a barber and Ricardo as a cosmetologist, to a packed classroom on Saturday morning, leaving attendees wanting more. Beauty professionals were also eager to see the impressive education from Keon Washington, Lala Chihaia, Leysa Carrillo and Olivia Smalley from Cosmoprof Education as well as the curl education from Ouidad featuring Sarah Brunty Smith just to name a few.

Make sure to subscribe to Premiere Orlando’s YouTube Channel: PremiereOrlandoTV for videos of education from past events, including 2018 later this fall!

Hundreds Joined the Quest for the Best and Showcased Their Talents

Cannot Wait until 2019 for Premiere…

What Premiere Show Group does at their shows is like magic – taking the worlds of professional beauty, and providing an environment filled with education, inspiration and enthusiasm, Premiere Orlando is THE event for beauty professionals. But you do not have to wait until June 1-3, 2019 for another Premiere event, join Premiere at one of their other annual shows this fall.

● Premiere Philadelphia *NEW* | September 23-24

● Premiere Beauty Classic | October 7-8, 2018

● Premiere Birmingham | October 21-22, 2018

Contact Information for this Release | Jill Acosta, Jill@premiereshows.com, 800-335-7469 ext 132, premiereshows.com

As we all know, barbering was once viewed as a low paid job for the less academically inclined but now it’s a genuine creative conduit for serious business men and women. We speak to cover star Arod who, through tireless self-promotion, relentless social media mastery and his perfectly honed craft, charges $350 for the VIP service at Elegance Studio.

The opportunities are now there in this incredible industry for those willing to reach out and grab them.

Alongside telling individuals stories, we take a look at how the ever-expanding barber subculture bleeds into other creative disciplines like fashion and even surfing and skating.

All this and much more can be found inside Issue #2 of BarberEVO North America.

Click here to subscribe to BarberEvo Magazine North America.

Click here to buy a copy of Issue 2 BarberEvo Magazine North America.

Actions speak louder than words. And by combining two words for the first time, Wahl Professional will make the act of cutting hair easier than ever with their newest advancement: the Cordless Senior.

After a long-awaited unveiling, it’s finally available in the U.S. market.

“The Cordless Senior is something you always wished for as a barber but would never believe could happen in a million years,” says Wahl Education and Artistic Team (W.E.A.T.) member Garland “G-Whiz” Fox. “And here it is, the Cordless Senior, the most powerful Wahl cordless clipper hands down.”

For barbers and stylists looking for a heavy duty cordless clipper with strong cutting power, the new Cordless Senior is the tool to take precision on-scalp fading, clipper-over-comb and bulk hair removal clipper techniques to the next level.

“It has been amazing to hear the buzz around the world about the launch of this clipper,” says Anne Marie Kollias, National Sales Manager for Wahl Professional. “The iconic corded Senior is celebrating 65 years on the market this year, and we are thrilled to now introduce the Cordless Senior and provide more options for barbers and stylists.”

The build-up to the release of the Cordless Senior has been captivating artists and audiences through a mutual excitement for the launch.

“As each day passed, globally the hair world spoke and tuned in on what was happening,” said W.E.A.T. member Julius ‘Caesar’ Arriola, who attended Salon International last October for the launch of the Cordless Senior in the U.K. “Everyone wanted a piece of the action, whether they were at the show or not.”

The precision, speed and power of the Cordless Senior was demonstrated by W.E.A.T.’s Garland “G-Whiz” Fox on the Wahl Professional stage and in the classroom at the Bronner Brothers International Hair Show in February.

“That was the first and only time that the Cordless Senior was available in U.S., and it sold out on the first day of the show,” says Fox. “We reserved one to be awarded to a Wahl class participant who came to the stage afterward and could answer five questions in one minute. The winner, who answered everything right, plus the competitive nature of this, that’s how bad people wanted to get the Cordless Senior. “

The Cordless Senior is at the forefront of design and technology. In the industry where almost everyone is looking for cordless alternatives, the Cordless Senior is the premier option, combining high-performance, precision technology with nostalgic historic value.

“It’s absolutely one of my favorite tools,” says Arriola. “It doesn’t fail to deliver exactly what it’s made for: Precision, power, and durable performance…all without a cord holding me back.”

Running on a lithium-ion battery (70-minute run time) with a powerful motor and precision cutting blade, the impact this tool cuts with places it at the forefront of haircutting technology.

Additional features, such as a 5-Star surgical fade blade, higher blade speed, more torque, a powerful cordless motor, and heavy duty aluminum cover lid and iconic design all make the Cordless Senior an elite tool within the industry.

Describing how the Cordless Senior compares with the Cordless Magic Clip, Fox remarks: “There is no way to pick one and not the other. The Cordless Magic Clip and Cordless Senior are unique in their own ways and you need to have both or you’re not official.”

Both blades are flat precision, with the allowance of zero-gapping. The Cordless Magic Clip boasts a unique stagger-tooth blade which makes smooth blending effortless, while the Cordless Senior blade quickly removes hair with laser-sharp accuracy.

“Both tools demand their own pedestal, but work very much hand-in-hand with each other,” says Arriola.

“Picasso could never have made his art with one brush and one paint color,” adds Fox. “The blade on the Magic Clip and power and precision of the Senior give you the perfect fade. Knowing what tool you have and how to use it, puts you above the average in your cutting skills.”

As for maintaining your tools, the first step begins with reading the instructions on how to extend the life of the motor and preserve the blade.

“Proper oil and cleaning are key,” says Fox.

“As always, be sure to use Wahl Blade Ice after every haircut,” says Arriola. “Then use Wahl Clini-Clip Disinfectant Spray to ensure full sanitary conditions for everlasting performance and routinely follow the 5-point oil process using Wahl Oil to keep the blades running smoothly.”

Barbers and stylists who are looking for a lightweight but remarkably powerful clipper with even more cutting versatility will be ready to increase their artistry with the Cordless Senior.

“I believe this clipper will be a favorite of our long-time Wahl fans and will attract a new fan base looking for a lot of power in a cordless option,” says Kollias.

“It’s just different,” says Fox. “It’s a different feel, different flow, it’s almost magical.”
For more information about the launch of the Cordless Senior, please visit http://wahlpro.com/.

50p from each tub sold is donated straight back to The Lions Barber Collective; helping the charity to raise awareness and prevent male suicides all over the world.

Premium men’s grooming brand The Bluebeards Revenge is pleased to announce the launch of a brand new hair gel in collaboration with men’s mental health charity The Lions Barber Collective.

The Bluebeards Revenge Hair Gel has been developed especially with barbers in mind to provide them with a professional, multipurpose product that can handle both retro spikes and modern textured masterpieces.

Most importantly, 50p from each tub sold is donated straight back to The Lions Barber Collective; helping the charity to raise awareness and prevent male suicides all over the world.

Founder of The Lions Barber Collective and award-winning hairstylist Tom Chapman was heavily involved in the development of this new product. He said: “Collaborating with our friends at The Bluebeards Revenge in any way is a privilege. But to have the chance to develop a product alongside them that actively helps to support our work while giving back to the barbering community is phenomenal.”

“I have always dreamt of developing hair products, so to collaborate on a product that I use every day was very exciting. Hair gels have come such a long way in recent years and now offer so much more than the brightly coloured concoctions of the past.

“The hair gel we have created with The Bluebeards Revenge reflects the evolving landscape of men’s hairstyling and is an essential product for barbers. Its versatility means it acts as a fantastic cutting agent, enabling hairstylists to create neat sections and partings in both long and short wet hair. It also works perfectly as a pre-styling product, meaning stylists can create hold and shape in the hair with very little product residue. Add to that its classic barbershop fragrance and strong hold and it’s a really rounded product that is head and shoulders above the supermarket slimes!”

The Bluebeards Revenge’s commitment to raising awareness and preventing male suicide can be seen on the inside of every hair gel’s carton.

Bradley Wicks, a spokesman for the brand, said: “The inside of our cartons have been branded with life-saving information from The Lions Barber Collective. Upon opening the carton, barbers and their clients can read all about the support available to them: whether that’s how to become an official Lions’ Barber, or where to find the right support to fight back against the stigma that surround mental ill health in men.

“The latter has even attracted the attention of world-renowned suicide prevention charity Samaritans, who have kindly allowed us to include their contact information to signpost men to appropriate help at any time.”

Inside issue nine of EVO UK and Ireland, we bring you the usual dose of all things barbering from exclusive interviews to product reviews and lifestyle features.

We loved every minute at the CT Barber Expo and also at the Great British Barber Bash London and the Scottish Hair and Beauty Show, but there’s no time to rest on our laurels. There are plenty more incredible events to look forward to in the coming months on both sides of the Atlantic. We’ll be at Barbercon, Mark Gaye’s Irish Barber Expo, Barber Connect (J8), Barber UK (X60), GBBB Glasgow and the NI Barber Convention. You know the drill by now. Swing by and say hello to the EVO gang!

Many would argue that barbering was previously viewed as being cheap and cheerful. We would argue that by in large this is no longer the case. The question does remain, however, how can a haircut be worth £250?

Yep, that’s right. Inside, we talk to Instagram’s most followed barber, Arod. The Holywood-based barber has amassed an impressive 1.2 million Instagram following and charges top dollar for the VIP experience at Elegance Studio. He discusses how you can create a higher value service for your clients. Adee Phelan certainly knows about providing high value services too; he was the man behind David Beckham’s mohawk and he discusses his impressive career with Larry The Barberman.

We also sit down with SB Academy owner Vicki Smith to discuss women in the barbershop. I know, I know, it’s been done to death and the consensus is that women are no longer a novelty in our industry. We are certainly seeing more women at the top of the game, but is this indicative of what is happening in barbershops throughout the land? Vicki isn’t so sure.

We recently launched BarberEVO North America at the CT Barber Expo and you can read our reviews of that show and of Barber Bash London inside. As always, there is far too much to list so I’ll just let you get on with it!

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Mention the name 5-Star Senior or Magic Clip and what comes to mind? Most likely it is the precision, power and ease of fading that barbers and stylists rely on from Wahl Professional’s 5-Star Series for their multi-cultural clients.

Now look again, because precision fading with the name Wahl 5-Star is taking on a new gold-star design. Every one of the tools will receive an update and be revealed over the next month.

“Each product will progress into the new 5-Star look at different times during the second quarter of 2018,” said Tracy Vock, Senior Product Manager, Professional Division, Wahl Clipper Corporation. “The completion date for the full line to be transferred over to the new look and feel is the end of May.”

As the new 5-Star look begins to unfold, each of the classic styles will be transformed by a consistency in look with gold color accents as the dominate design feature, along with easily identifiable Wahl logos that are laser cut into each tool.

“Think of it as an enhancement to the products,” says Jesey Nicholson, Senior Graphic Designer, Professional Division, Wahl Clipper Corporation. “The new look was designed with barbers in mind, providing the consistency of tools for the busy barber and stylist. Gold levers and switches throughout the line separates the 5-Star products from our other clippers and trimmers.”

The idea for the new gold-star look originated from discussions on the line in general and working with Wahl’s marketing team and design engineers to test samples and colors to finalize the style.

“I’m excited about the upgrade to the 5-Star Senior clipper that gives this product a lot of class,” says Nicholson. “The black and gold accents balance well together and give the product more of a high-end look that reflects the product’s performance.”

Barbers will also notice a color change in the attachment combs in some trimmer sets to help elevate the appearance of the line.

“There are not any new features for each product,” says Vock, “Each product is already unique, so we basically gave the line a face lift, so to speak.”

Just last year, a similar update to the Wahl Designer Clipper Family of tools was introduced, featuring a classic black color scheme to keep everything consistent in that line.

“We are focused on making the Wahl 5-Star Series look consistent and upscale,” says Nicholson. “Our customers love our products, so making the looks consistent as well as enhancing the packaging was an easy decision.”

The branded look of the new 5-Star packaging reveals a clean design on the front. On the back of the package, pertinent information easily identifies how each product differs, and printing enhancements to the package design make the products stand out when displayed on store shelves.

As for marketing the new line, Wahl Professional created first-class product videos to help show off the new looks, along with website updates and social media posts to reflect this new design. Those interested in learning more about the new 5-Star line can view the latest product improvements at http://wahlpro.com/products/5-star/.