Marketing is key to your barbershop’s success, and finding easy-to-use tools that can boost client engagement while saving your business time and money can be a gamechanger. To help barbers build and launch end-to-end email and text message campaigns from scratch, Fresha just added a campaign builder to its suite of marketing tools. 

With a simple drag-and-drop system, you can create content, segment your audience, schedule email sends, and reach out to your clients with text messages. Not only will all those elements help you keep your clients informed, but you can do it all quickly, right from your phone, tablet or computer.

This campaign builder is the newest update to Fresha’s subscription-free suite of barbershop management tools, and it enhancestheir already best-in-class platform. Read on to find out how the campaign builder can help you manage and grow your business right now.

Drag-and-drop builder: This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy barbershop owners and staff members in mind.

Free template gallery: The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your shop’s branding, so everything you send out is cohesive.

Emails and text messages: The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.

Simple retargeting: With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.

Campaign reporting: You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.

Boosted bookings: Fresha Partners who use this suite of marketing tools have seen at least four times their return on investment from email and text message campaigns. 

Fresha is constantly innovating, and this is just the latest addition to its end-to-end software. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients. Join the 100,000 businesses globally taking barbershop management and client experience to the next level with Fresha – sign up now on fresha.com/for-business.

Wahl Professional, has unveiled its highly anticipated 5 Star Cordless Barber Combo™. This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package. With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.he 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel. Featuring cutting-edge titanium and DLC coatings, this new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, full-size clipper motor to cut through all hair textures and densities in just one pass. Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity. Renowned Wahl Professional Educator, Garland “G-Whiz” Fox (@thisisgwhizwahlclippers), expresses enthusiasm for the upgraded Cordless Magic Clip and Detailer Li sold as a combo, as well as the space-saving single cord and the cost-effective price of the Cordless Barber Combo™. Fox states, “As a professional, maintaining a clean and efficient workstation is essential, and cordless tools are a no-brainer. Having two high-quality tools charging on a single station with just one cord not only saves space but also adds a cool aesthetic touch.” Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.

Stephen Farrar, owner of Custom Belmont is joining a band of friends to raise money for the #justicefortommy campaign. Tommy Kneebone was a thriving seven-month-old baby who passed away suddenly. The Kneebone family are raising funds to help cover costs as they strive to obtain justice by challenging the hospital care he received.

Tommy’s father, Josh Kneebone is a barber from Kent who has Strops Barbershop in Crowborough and is a friend of Stephen. Having seen firsthand the devastating effect of losing Tommy, Stephen has decided to raffle off a Takara Belmont Dainty chair to raise funds.

A Takara Belmont Dainty Chair is a much-coveted item to barbers, as it is seen as the pinnacle of quality in barbershop chairs. This is the perfect chance to have this iconic chair in your barbershop for the cost of a £10 donation. They are worth in the region of £1500.00 and he hopes to draw the raffle at the Barber Connect event in June in Telford.

To enter the raffle, please donate what you can. The suggested donation is £10.00, please remember to add your name to be added to the raffle, and support the #justicefortommy campaign. You can donate at https://www.justgiving.com/crowdfunding/justicefortommy1?utm_term=eRbNx6XyWo,