Moroccanoil is expanding into the men’s grooming space with the launch of its new Sculpting Pomade, now available on Moroccanoil.com.

While the brand has long-resonated across a unisex audience, this move reflects a broader shift in male consumer behavior, with men becoming more engaged and intentional about grooming. The Sculpting Pomade was developed to meet demand for products that deliver structure and definition with flexible, touchable hold. The water-based formula is lightweight, reworkable, and can be easily washed out, aligning with what both stylists and consumers are prioritizing today.

Positioned as part of Moroccanoil’s broader styling portfolio, the launch takes an inclusive approach while creating a clear entry point for male consumers. It also marks a strategic step in using styling to drive discovery, reach new audiences, and build long-term engagement within a growing category.

Moroccanoil Sculpting Pomade 

Sculpting Pomade is a classic, water-based formula infused with nourishing argan oil to deliver strong, all-day hold with a sleek, high-shine finish. Designed to create polished, timeless styles. from voluminous modern mullets and sharp side parts to trending slicked-backs on short or long hair — it provides structure without stiffness. The flexible, residue-free formula washes out effortlessly, and over 90% of consumers surveyed agree it rinses clean while maintaining lasting hold*.  Fragranced with the signature Moroccanoil scent, including a blend of spicy amber and sweet florals.

Madison College will launch a new fast-track barbering program this fall, offering students an affordable path into a growing industry.

Enrollment is now open for the Barber Technical Diploma program, which begins Aug. 31.

Students can complete the full-time program in two semesters, gaining classroom learning and hands-on training in local barbershops and salons.

Demand for barbers continues to grow. According to Lightcast labor market data, barbering jobs in the Madison College district are projected to increase by 10.1% between 2025 and 2030, outpacing the national growth rate of 6.7%.

“Barbering is a booming industry in Wisconsin with many opportunities for new graduates,” said Jeff “JP” Patterson, Madison College Barber Program Director and barbershop owner. “A barbering career is promising for individuals ready to learn and put in the time to master the trade.”

The program reflects the college’s commitment to workforce development by partnering with local employers to create training that matches job needs.

“We are excited to grow this program and support students as they pursue meaningful, in-demand careers in barbering,” said Madison College Provost Dr. Beth Giles. 

Students in the 26-credit program will learn hair cutting and styling techniques, shaving and beard design, skincare and chemical services. The curriculum also emphasizes business and time management skills essential for success in the industry.

Tuition for the one-year program is $4,422 plus additional costs, lower than many private programs. Financial aid is also available for eligible students.

Madison College is one of three technical schools in the state that offer a full-time barbering program. In addition to the diploma, Madison College also offers a two-year earn while you learn barber apprenticeship program.

The Barber Technical Diploma Program meets Wisconsin licensure requirements following the state’s separation of barbering and cosmetology licensing, helping expand professional opportunities for graduates.

Graduates who earn licensure can pursue careers as barbers, grooming specialists, stylists and shaving experts, with opportunities to advance into business ownership, management, and other specialized services.

The application deadline is Aug. 15, 2026.

Learn more about Madison College’s new Barber Technical Diploma program.

Industry leader, educator, and advocate Rodrick Samuels has been officially appointed to the Michigan Board of Barber Examiners by Governor Gretchen Whitmer. His term will run through September 30, 2029, representing licensed barbers across the state of Michigan.

Samuels, Co-Founder and Director of Education at Hair Lab Detroit Barber School, brings a nationally recognized voice in barber education, workforce development, and industry standards to the Board. His appointment reflects a continued commitment to strengthening licensure, advancing educational quality, and protecting the integrity of the barbering profession.

“This isn’t just a seat at the table—it’s a responsibility to elevate the standard,” said Samuels. “Barbering changed my life, and I’m committed to ensuring the next generation of professionals enters this industry prepared, licensed, and built to lead.”

With over a decade of experience shaping barber education, Samuels has been at the forefront of modernizing curriculum, advocating for student success, and bridging the gap between classroom training and real-world application. Under his leadership, Hair Lab Detroit has become known for its culture-driven approach, producing highly skilled, business-minded professionals.

Samuels is also a Professional Beauty Association (PBA) Educator of the Year, a former American Association of Cosmetology Schools (AACS) Board Member, and an active contributor to national conversations surrounding licensure and education standards.

His appointment comes at a pivotal time for the industry, as states nationwide evaluate regulatory frameworks, workforce readiness, and pathways into licensed professions.

“We have to protect what we’ve built while evolving how we educate,” Samuels added. “This role allows me to advocate not just for barbers, but for the future of the entire industry.”

As a member of the Michigan Board of Barber Examiners, Samuels will help oversee licensing standards, examinations, and regulatory policies that impact thousands of professionals statewide.

The latest issue of BarberEVO is OUT NOW!

Grab your copy here or subscribe for the full year here.

This edition is a true celebration of versatility – not just in technique, but in mindset. Barbering has never been a one-lane industry, and the features in this issue highlight just how dynamic the modern barber has become.

BarberEVO issue 49 is out now!  

On the Cover: Rolda  

At the heart of this issue, we’re honored to feature Rolda on the cover – an iconic brand that has made waves across multiple generations. Their journey is a powerful reminder of how legacy, innovation and global vision can come together to shape not just a brand, but an entire movement within barbering.  

In the Chair with El Bori Barber  

We also sit down In the Chair with El Bori Barber, whose story, skill and perspective capture the passion that continues to drive the craft forward. It’s voices like his that keep the culture authentic while inspiring the next wave of talent.  

Traditional V Modern  

Our Traditional v Modern feature explores the ever-evolving spectrum of barbering – from old-school barbershops rooted in heritage to contemporary spaces redefining education, experience and identity. It’s a conversation that sits at the core of where our industry is right now.  

Interiors  

The theme of Traditional carries on into our Interiors feature with an in-depth look at the Gentleman’s Den Barbershop in California. We also look at how Collin’s chairs have become an international sensation in the oldest barbering business around the world, and we touch base in London to see how OS Lifestyle approach sustainability.  

Business  

In our Business feature, we also take a closer look at sustainability, highlighting barbershops and practices that are making conscious efforts to reduce their environmental impact – an increasingly important topic for the future of our industry.  

And for those looking to grow their business, we dive into marketing automation and how streamlining your strategy can create more consistency, efficiency and impact.  

As always, this issue is about informing, inspiring and pushing boundaries.

The National Hair & Beauty Federation (NHBF) has hailed its Respect Live event as a major success, bringing together salon owners, educators, industry leaders, stakeholders and media to explore the latest findings from its State of the Sector survey, and crucially, what happens next. Held as a key moment in the industry calendar, Respect Live created a powerful platform for open discussion around the current challenges, opportunities and future direction of the UK hair and beauty sector. 

Sector Taking Stock- and Taking Action

At the heart of the event was the unveiling of the latest State of the Sector results, offering a clear, data-led picture of where the industry stands today. From business sustainability and workforce challenges to education and growth, the findings sparked honest and solutions-focused conversations across the room. 

Crucially, these quarterly survey results are not only vital to the industry, they are also requested by government, making them an important tool in informing policy and decision-making at the highest level. By taking part, businesses directly contribute to shaping how the sector is understood, supported and represented nationally. 

A standout panel of respected voices shared real-world insight and practical perspectives, including Emma Curd of Mattaki Scissors, Darran Gould, founder/director Gould Barbers; Charles Whiston of CW Whiston salon; Christopher Moody, educator and salon owner: Wendy Cummins, chair of Hair Professional Apprenticeship Steering Group and salon owner; Diane Hey, Founder & CEO, Armonia Training Academy: Lesley Wilks, aesthetician and NHBF consultant; Christian Vincent of Worknest and Meg Piper, session stylist and owner of Solstice Hair. 

Together, they explored not only the realities facing businesses today, but also the collective responsibility, and opportunity, to shape a stronger, more resilient future. 

The event made clear that meaningful representation starts with listening. The NHBF exists to champion its members, ensuring their challenges, priorities and ambitions are heard where it matters most. The strength and impact of that representation is directly shaped by the voices within the industry. 

The NHBF stated: “The more our members engage, share their views, and take part in decisions, the stronger and more accurate our representation becomes whether that’s influencing government, shaping support, or driving the future direction of the sectors.” 

With over 84 years of expertise representing the UK’s hair and beauty sector, the NHBF has built its reputation on one enduring principle: that the strongest voice for this sector is a collective one. That commitment to listening, representing and supporting members remains as central today as it has ever been.

 The forthcoming Annual General Meeting (AGM, Monday 6 July 2026) and Extraordinary General Meeting (EGM, 18 May 2026) will ensure members’ voices remain at the core of the NHBF and inform the organisation’s future direction. 

Dark Stag proudly unveils the all-new Pro Curl Cream. Designed for professional barbers to enhance and define all types of curls and waves. Deliver hydration, control, and flexibility without weight. Perfect to finish curls or waves with definition, or for a softer matte finish, break up hair with fingers after use.

Infused with a soothing blend of Sage, Violet Leaf, and Patchouli, and enriched with high-quality essential oils, Pro Curl Cream brings professional-grade performance and refinement to curls and waves, whatever the style.

Key Features

• Enhances and controls curls and waves
• Hydrates and defines without weight
• Achieve a defined or softer matte finish, using different styling techniques
• Soothing Sage, Violet Leaf, and Patchouli fragrance
• Contains essential oils
• Water soluble for effortless washout

Boardroom Salon, a leading men’s grooming and styling destination, announced the appointment of Matt Weiss as Vice President of Franchise Operations. This strategic leadership addition reinforces the brand’s commitment to thoughtful expansion, operational excellence and franchisee success.

In his new role, Weiss will drive development efforts, lead franchisee support operations — including training, franchise meetings and franchisee relationship management — and implement company-wide initiatives in close collaboration with operations.

The appointment reflects Boardroom’s continued focus on building a network with the foundation needed for long-term growth. As the brand expands, Weiss will help advance the systems, support and operational alignment that enable franchisees to succeed and deliver a consistent, elevated client experience.

Deep Franchise Experience

Weiss brings more than a decade of experience in franchising, multi-unit operations and franchise development across consumer service brands.He has worked on both sides of the franchise model, giving him firsthand understanding of the operational and leadership realities franchise owners navigate.

Weiss served as director of franchise development at Level 5 Capital, and he has previously supported emerging and growth-stage brands such as Diesel Barbershop, Three Degrees and Heyday. In addition, he has been a Massage Envy franchisee for over ten years. He earned his MBA from Northwestern University’s Kellogg School of Management and holds a graduate certificate in product management.

“Matt’s appointment is the result of a relationship and a level of trust that has been building since Boardroom first began exploring franchising,” said Jeff Helfgott, CEO of Boardroom Salon for Men. “He came highly recommended for his firsthand experience on both sides of the franchise relationship, and several of his ideas have already helped shape key initiatives as we continue building a solid foundation for growth. Matt brings practical insight, a strong work ethic and a collaborative mindset that will be invaluable in supporting growth across the system.”

Grounded in Operations

Weiss is spending his first week in Boardroom’s Dallas market, working in salons and beginning to build relationships with the local team. Working in salons is an expectation for all new hires at Boardroom as away to learn the business firsthand, and the company’s salon support team also returns to salons throughout the year to stay connected to the operational experience.

“Boardroom’s approach to franchising is what drew me to the brand,” said Weiss. “The company is clearly investing in the people, processes and infrastructure needed to scale intentionally and create a rewarding experience for franchise partners. I look forward to partnering with the team to help build on that foundation as the company grows.”

Now well into 2026, Boardroom Salon is building on the operational focus and steady franchise momentum it generated in 2025. Led by Helfgott, a multi-unit operator with more than a decade of experience scaling private equity-backed experiential brands and an Army combat veteran, the brand remains focused on execution and consistency, strengthening system-wide stability and franchisee confidence as it expands.

For more information on Boardroom Salon for Men and its franchise opportunity, visit www.boardroomsalon.com/franchise.

Leading hair surgeon Dr. Abdulaziz Balwi provides expert tips for healthy and full facial growth.

Facial hair trends evolve just as quickly as men’s hairstyles, and for 2026, the big, bushy beard is making a strong comeback. Jacob Elordi certainly turned heads with Heathcliff’s full-coverage beard in “Wuthering Heights”, which was released in February. While styles may shift over time, facial hair in one form or another remains a timeless staple of men’s grooming.

A recent survey conducted by Elithair found that 37% of 2,000 respondents said their facial hair is likely to affect their self-confidence.The impact is even more pronounced among younger men, with 60% of those aged 18–25 reporting that their facial hair is likely to influence how confident they feel.

The same survey also found strong interest in beard restoration procedures among younger generations. Around 25% of Gen Z respondents (aged 18–28) said they would consider beard restoration surgery, closely followed by millennials at 24%.

To help those struggling to grow a full beard, Dr. Abdulaziz Balwi, hair surgeon at leading hair transplant clinic Elithair, explains what causes patchy facial hair and shares five ways to encourage stronger, fuller growth.

What Causes Patchy Beards? Dr. Balwi Explains.

Hypogonadism is one of the main causesof patchy facial hair. This condition reduces testosterone levels, which are essential for masculine development and facial hair growth. Clinically low testosterone levels can indicate testicular failure or an issue in the part of the brain that signals testosterone production, both of which can result in uneven or sparse facial hair growth.

If you’re under 25 and struggling with a patchy beard, it’s also possible that your facial hair simply hasn’t reached its full growth potential yet. Hormonal fluctuations continue to occur for several years after puberty, which can naturally affect beard density and coverage.

Another cause can be the autoimmune condition Alopecia Areata, which sometimes affects facial hair as Alopecia Areata Barbae. Presentation is often sudden, with one or several smooth circular patches. A dermatologist can confirm the diagnosis and determine appropriate treatment, which may include intralesional or topical corticosteroids and other therapies based on severity.

5 Ways to Improve Beard Fullness

1. Beard Oils: Natural oils and essential oils are effective at conditioning your beard hair, which nourishes the strands and makes your beard look thicker. Oils such as castor oil and black cumin oil provide deep moisture to the strands.
2. Microneedling: Studies suggest that microneedling, which creates controlled micro-injuries in the skin to stimulate collagen, may boost the effectiveness of scalp treatments such as minoxidil or PRP. In principle, microneedling could stimulate thicker, more even beard growth; however, few studies have specifically evaluated its effects on facial hair.
3. Beard Brushes: Using a boar bristle beard hairbrush as part of your beard care routine elongates your hair, especially when it’s used with a beard balm. This makes your facial hair appear fuller.
4. Vitamins and Minerals: A diet rich in essential vitamins and minerals such as biotin, zinc, and vitamin D can significantly support healthier hair growth, including beard hair. Biotin strengthens keratin, improving hair thickness and resilience. Zinc helps repair hair tissue and supports follicle health, while vitamin D stimulates new follicles, promoting growth in patchy areas.
5. A Beard Transplant: For a long-term solution, it may be worth considering a beard transplant to achieve an even, patch-free look. To do this, hairs from the back of your head are carefully, individually extracted using the FUE technique. Then, those hair grafts are inserted into the areas with thinning hair in order to tackle patchiness.

 A destination salon in the heart of Glasgow’s Merchant City. Offering a completely personalised approach to hair and beauty for the individual. A place to relax and leave rejuvenated. 

Formerly known as NineteenTwenty salon, Grant Carr has opened up the business and his apprentice, Ray Murdoch, has joined the business as co-owner. This new partnership marks the start of a new era and Garçon is born. Talking about the change Grant explains “Together we had already been re-directing the business for a more combined wellbeing approach over the last 12 months and the new name and look encapsulates and defines the buzz we have created.” 

Ray added “The meaning behind the new name reflects our inner drive and curiosity to become something greater; masters of our craft. Having worked so closely with Grant for the last ten years, I am equally as passionate about the future of Garçon.” 

The team welcomed clients and Glasgow’s finest to their exclusive opening event on 5th March at the flagship salon and an afterparty at their neighbour and exclusive kloud with RendezVous bringing the party vibes. 

Working with leading haircare brands including Aveda and L’Oreal, the highly skilled team offer a range of hair and beauty services. Combining additional services such as sports therapy and aesthetics for busy clients, building a feel-good routine into their lifestyle and wellbeing. 

 Follow @garcon.glasgow 

The National Hair & Beauty Federation (NHBF) welcomes the Government’s announcement of a £900 million expansion of the Youth Guarantee and wide-ranging reforms to the apprenticeship system changes that should prove positive for the hair, beauty, barbering and aesthetics sector across the UK.

Announced on 16^th March 2026, the package represents the most significant reshaping of youth employment and skills policy in recent years. For a sector that has long championed entry-level employment, on-the-job learning, and entrepreneurship, the NHBF believes these reforms could help unlock substantial new talent for businesses, if implemented effectively. 

Youth Guarantee and Jobs Incentives

The expansion of the Jobs Guarantee Scheme to include 22 to 24 year olds is particularly welcome news. Hair & beauty businesses, the majority of which are small or micro-enterprises, frequently say the cost and risk of taking on young staff is a barrier to recruitment. New hiring incentives for employers recruiting young people on Universal Credit who are at risk of long-term unemployment could make a real difference for salon, barbershop and clinic owners willing to invest in the next generation.

Caroline Larissey, Chief Executive of the NHBF, commented:

“Hair & beauty is one of the most powerful vehicles we have for getting young people into skilled, fulfilling work. We welcome any policy that lowers the barrier for businesses to say yes to a young person who is ready to learn. The expanded Youth Guarantee, combined with incentives for smaller employers, is a step in the right direction and we look forward to working with Government to ensure our sector can access every benefit available.”

Hair & Beauty has a workforce which is more than 85% female, so any support given to the sector benefits a population who have been historically underserved by the Government.

Apprenticeship Reform: What It Means for Hair and Beauty

The Growth and Skills Levy reforms bring both opportunity and challenge for the sector. From April 2026, the Government will introduce further incentives for non-levy paying employers, which accounts for the vast majority of hair & beauty businesses, who recruit 16 to 24 year old apprentices. This is a direct response to longstanding calls from the NHBF and the sector for a system that works for small employers.

More than 80% of hair & beauty businesses employ fewer than five people, and 95% employ fewer than ten.

However, the latest State of the Sector Survey report from the NHBF shows that 69% of businesses said it was more difficult to find staff than 12 months earlier, so there’s a clear need for Government support.

Key changes relevant to hair & beauty employers include:

• Additional financial incentives for non-levy* employers hiring 16–24 year old apprentices, launching from April 2026. (*those with an annual wage bill of less than £3 million – so the majority of the sector).
• Foundation Apprenticeships expanding into hospitality and retail sectors from April 2026 — sectors that share the workforce pipeline with hair and beauty and offer comparable entry-level pathways.
• A new Level 2 Administrative Assistant Apprenticeship aimed at 16–24 year olds, available for starts from 1^st August 2026, creating additional opportunities for young career starters in salon and clinic support roles (such as receptionist)
• Streamlining of the apprenticeship offer, reducing over 700 standards to focus funding on young people and critical skills. Hair and beauty apprenticeship standards are not among those being withdrawn.
• Apprenticeship Units launching from April 2026, allowing employers to use levy funding for flexible workforce training for the first time. The initial seven units focus on engineering and digital sectors, but the NHBF will engage with Skills England on future units relevant to hair and beauty.

Important Information fo Levy Funding Employers (ie those paying over £3 million in wages)

While welcoming the investment, the NHBF draws the sector’s attention to changes that will affect how levy funds are managed from August 2026:

• The expiry period for new levy funds will reduce from 24 months to 12 months (applying only to funds entering accounts from 1^st August 2026).
• The 10% monthly top-up on levy accounts will be removed for new funds from 1 August 2026.
• The employer co-investment rate, once levy funds are exhausted, will change from 95%/5% to 75%/25% from August 2026 for new apprentices. Existing apprentices on programme retain the 95% government contribution.

The NHBF strongly encourages levy-paying members to review their current apprenticeship plans in light of these changes and to seek guidance before August 2026.

NHBF Response and Next Steps

The NHBF will be monitoring implementation closely and engaging with Skills England and the Department for Education to ensure that hair, beauty, barbering and aesthetics businesses are able to access the full range of support available. 

We will publish guidance for members and the wider sector as further details emerge, including on funding rates for Apprenticeship Units (expected April 2026) and on training provider conditions (confirmed 30^thMarch 2026).

Members with questions about how these changes affect their business are encouraged to contact the NHBF membership team or visit nhbf.co.uk for the latest guidance.