British entrepreneur and founder of Pall Mall Barbers, Richard Marshall, has been awarded an MBE in the King’s New Year Honours List for Services to International Trade, Mentoring and to People with Dyslexia.

Marshall’s journey is one of the most extraordinary transformations in modern British barbering.  Diagnosed with severe dyslexia at the age of five, Marshall struggled to read, write, spell his own name and complete basic tasks such as filling out cheques, for first 10 years of running his business. Undiagnosed ADHD emerged later in life. Expelled from school at 15 with no formal qualifications, navigating entrepreneurship through resilience, observation, and alternative learning methods. Yet he went on to build one of the world’s oldest barbershop brands into a global enterprise with locations in London and New York.

Despite these barriers, Marshall rebuilt his life through practical learning, mentorship, and relentless perseverance — becoming one of the UK’s most respected figures in the men’s grooming, hairdressing, small business and exports sectors.

His work reached national prominence when Prime Minister Rishi Sunak referenced Richard’s story live on television, highlighting his resilience and contribution to British entrepreneurship.

Marshall now advises the UK Government as a member of the Small Business Growth Council, shaping the national agenda for the 5.6 million small businesses that power the UK economy.

Richard says, “I’m overwhelmed to receive an MBE from the King. I hope my story and journey demonstrates that it really is possible to overcome the most difficult of challenges. It’s not easy, and so I focused on a different direction and just grabbed every opportunity with both hands and made sure I learnt everything I could from other businesspeople. And now I like to share my knowledge and expertise with others, showing parents, employers and teachers that having dyslexia and/or being neurodivergent does not mean a restricted future. It’s important to instil ‘can-do’ confidence.”

Richard’s upcoming autobiography will further explore his powerful journey—from classroom humiliation and illiteracy to speaking on global stages, advising ministers inside 10 Downing Street, and leading a heritage brand now celebrating 130 years. The book will provide a blueprint for others, highlighting the potential of social mobility. The release of the book will coincide with the relaunch of the Pall Mall signature men’s grooming product collection.

Kevin Hollinrake MP, Chairman of the Conservative Party and Shadow Minister without Portfolio, said:

“That’s marvellous news — so well deserved. I’m absolutely delighted to see Richard recognised with an MBE. This honour is richly deserved. Richard is a standout example of British entrepreneurship at its best, building successful international businesses while giving back through mentoring and championing people with dyslexia. During my time as Business Minister, I saw first-hand his commitment to small businesses and to helping others succeed. This recognition reflects not just commercial success, but real service to others. Huge congratulations to him and his family.”

Millie Kendall OBE, CEO of the British Beauty Council, said:

“Richard absolutely deserves this honour. He has worked tirelessly with government for many years, helping to raise the profile of the hair and beauty sector and demonstrating the immense value it brings to the UK economy. His contribution has been instrumental in showing policymakers what our industry delivers now — and what it could deliver with stronger, continued government support. Richard is also a powerful ambassador for British business on the global stage, particularly in the United States. His dedication, influence and passion for championing our sector make this recognition incredibly well-deserved.”

Caroline Larissey, Chief Executive of the NHBF, said:

“Richard’s contribution as an NHBF Board Member has been outstanding. He brings deep expertise, commercial understanding and an authentic connection to a sector with a notably high percentage of neurodivergent and dyslexic individuals. His insight has directly shaped how we communicate with and support our Members, ensuring our messaging is more accessible, inclusive and representative of the realities many face. Richard’s leadership and advocacy have helped drive meaningful change within the industry, and we are delighted to see him recognised with this honour.”

The latest issue of BarberEVO is OUT NOW!

Grab your copy here or subscribe for the full year here.

Don’t Call It a Rebrand… Call it an evoLUTION

As we welcome 2026, we are showing that BarberEVO is not just a magazine; it’s a statement. With a bold new look and an elevated creative direction, this issue places art at the very heart of barbering, celebrating the craft as something to be admired, revisited, and proudly displayed. From the cover to every carefully considered page has been designed with longevity in mind – a book you’ll want to keep on your shelf and return to time and time again.

We focus on every trend set to dominate in 2026 – from burst fades and mullets to the create work that blends striking visuals, elevating hair at its core. Alongside that, we have meaningful stories from the industry’s most influential names and rising talents. It reflects how far the craft has come, while honouring the creativity, passion, and culture that continue to push it forward. Issue 47 marks a new chapter for BarberEVO – one that invites you not just to read, but to look, feel, and be inspired.

Each year, the MR. Barbers family comes together to honour the people, passion, and hard work that drive the brand forward – and 2025 was a year worth celebrating. The MR. Barbers Internal Awards Night, held at Quy Mill Hotel & Spa, Cambridge, on November 22, 2025, brought the entire team under one roof for an evening of recognition, inspiration, and well-deserved celebration.

From rising talent to seasoned leaders, the night spotlighted the individuals who embody the company’s values, elevate the client experience, and continue to push the brand to new heights. More than an awards ceremony, it was a powerful reminder of the strength of the MR. Barbers community and the bright future ahead.

The winners were revealed as:

• Young Barber of the Year – David Watson, MR. Barbers Saffron Walden
• Most Cuts Barbershop – MR. Barbers Bishops Stortford
• Outstanding Achievement Award – Julie Saban Stansted
• Best Team of 2025 – MR. Barbers St Andrew’s Street, MR. Barbers Bury St Edmund’s
• Ambassador of the Year – Auburne Enkel, MR. Barbers Sudbury
• Best Newcomer of the Year – Alex Meric, MR. Barbers Welwyn
• Manager of The Year – Mark Price, MR. Barbers Bishop Stortford
• Barber of the Year 2025 – Dylan Ponty, MR. Barbers Sudbury
• Most Cuts of 2025 – Zach Dale, MR. Barbers Halstead
• Reel of 2025 – Maria Novikov, MR. Barbers St Andrews Street

If you’re an avid reader of BarberEVO, you will have seen many of these faces across the pages of the magazine. MR. Barbers is a family-run business, where connection and community are at the centre.

Anyone who is looking for a new chapter, where growth, creativity, and community are centred – check out MR. Barbers Career Page for your next steps.

Cyber Monday: Artero Levels Up

With Cyber Monday landing on December 1st, Artero is preparing to drop some of its biggest deals of the year – including offers across the New York Collection, education-led tools, and the brand’s most iconic ranges.

For Oscar Mendoza, it’s the perfect moment for barbers to invest in their kit:

“They’re a brand that’s evolving fast. They want to innovate, they want to grow, and they want barbers to grow with them.”

Oscar’s HQ Visit

When Spanish-born, UK-based educator and global barbering force Oscar Mendoza flew out to Barcelona to visit Artero’s headquarters, he didn’t expect the trip to shift his entire perspective on the heritage brand. But that’s exactly what happened.

After officially joining Artero as an International Ambassador, Oscar was invited to spend several days inside the brand’s beating heart – learning how their tools are crafted, meeting the people behind the engineering, and discussing future collaborations that push the boundaries of barbering innovation.

“It was honestly mind-blowing,” he said. “The professionalism, the scale, the passion… and the fact that I built relationships not just with the team, but with the owners themselves. You don’t get that from most big brands.”

A Partnership Built on Values – and Vision

Oscar’s connection with Artero began through recommendations from long-time ambassadors who admired his work. Once the brand reached out, the chemistry was instant.

“They take everything seriously – the tools, the education, the relationships,” he explained. “They look after their artists, they listen, they innovate. I felt aligned immediately.”

For Oscar, education is the pinnacle of barbering. It’s where credibility, skill and leadership converge – and it’s where he sees the most synergy with Artero.

“The highest level of this industry is education. Artero knows that, and they support academies all over the world. With my own academy growing and new online content coming, it was the perfect match.”

Inside Artero HQ: A Look at Craftsmanship

From R&D labs to production floors, Oscar was taken through every department – including a behind-the-scenes look at one of the most crucial elements of tool creation: scissor sharpening.

“I met the guy who sharpens all the scissors by hand,” he said. “The machinery, the technique… I’ve never seen anything like it. You can feel how much experience and passion goes into every blade.”

Artero’s commitment to innovation doesn’t stop at shears. During his visit, Oscar spent time shooting new content, discussing potential collaborations – including a personalised collection – and previewing the brand’s next generation of tools.

Spotlight: Artero’s New York Collection

One of the standout moments of the trip? Getting hands-on with Artero’s New York Collection – a modern trio of clippers and shavers inspired by the energy, precision, and grit of the city itself.

“I love this collection,” Oscar said. “The grip is exceptional, which is crucial because I work with my fingers on the clipper body. The materials are high-quality, the build is solid, and the performance is on point.”

The star feature?
A dual-action shaver that cuts both ultra-short and slightly longer hairs thanks to an integrated centre blade – a major time-saver for barbers.

“Normally, you need to zero down before the foil shaver,” Oscar explained. “This one handles longer hairs too, which is genius.”

Across the board, the collection embodies everything Oscar associates with Artero: innovation, control, and consistency.

The Future? Bigger Than Ever

From major international education plans to a potential collaborative scissor line, Oscar and Artero are only getting started.

“If there’s a brand that wants to evolve, innovate, and invest in the future of barbering, it’s Artero,” he said. “I’m proud to be part of it.”

The Autumn Budget has landed – and while Chancellor Rachel Reeves promised stability and “fair, necessary action,” the UK’s hair, beauty and barbering sector was left wondering whether anyone in Westminster has actually seen a salon’s balance sheet lately.

With income tax and NI thresholds frozen, a higher-than-expected inflation forecast, salary-sacrificed pension schemes being taxed, minimum wage rising again in April 2026, and dividend tax up by 2%, the overall message was loud and clear: costs are going up. Again.

And the industry has a lot to say about it.

BABTAC: “This adds pressure on already tight margins.”

Lesley Blair MBE, CEO and Chair of BABTAC & CIBTAC – and former Treasury advisor – didn’t mince her words.

“For small businesses continuing to navigate the current financial climate, the decision to freeze income-tax thresholds until the end of 2030/31 offers some certainty for planning and forecasting,” she explained. “However, the freeze on National Insurance thresholds will effectively increase employer contributions as wages rise with inflation, adding further pressure on already tight margins.” 

She added that taxing salary-sacrificed pension contributions removes “a valuable incentive” for staff while the OBR’s revised inflation forecast will squeeze both business overheads and client disposable income.

And as for the 2026 minimum wage increase to £12.71?

Lesley noted: “Although positive for workers, it will significantly raise wage bills in a labour-intensive sector. Coupled with a 2% rise in dividend tax, the cumulative impact could challenge the commercial viability of many small salons.”

NHBF: “Salons are already at breaking point.”

Caroline Larissey, chief executive of the NHBF, said the Budget simply didn’t recognise the realities of small, people-focused businesses.

“Today’s Budget delivers little for the small, people-focused businesses at the heart of every high street,” Caroline said. “Hair and beauty is one of the most accessible and empowering routes into work for women, young entrepreneurs and neurodiverse individuals – yet this Budget was far from the ‘fair and necessary’ action our sector urgently needed.”

She warned that members are “already at breaking point,” adding:

“The Chancellor cannot keep loading costs onto small businesses without offering the support needed to keep them trading… If the Government truly wants to grow the economy, end low pay and keep high streets open, today’s wage announcement must be matched with serious support on National Insurance, business rates, skills and enforcement.”

HARE: “Once again, our sector has been overlooked.”

James Talbot, co-founder of HARE, a values-led Oxfordshire barbering and hairdressing business, didn’t hide his frustration.

“As an entrepreneur… I’m deeply frustrated by the lack of meaningful support for our industry in today’s UK budget,” he said. “Once again, one of the country’s most socially important and economically vulnerable sectors has been overlooked and ignored.”

James explained that the planned minimum wage rise – while well-intentioned – “will hit small legal businesses hard at a time when margins are already razor-thin.”

And business rates? Still unclear.

“The VAT threshold remains at a totally unfair and unviable £90k,” he added. “Many independent, entrepreneurial and legal businesses like ours will struggle to absorb these costs… threatening the survival of the salons and barbershops that serve at the heart of communities.”

His message for Government was stark:

“If Britain wants skilled, qualified barbers and hairdressers in the future, it needs to back the enterprising and community-led businesses that train them today.”

Industry Voices: “We need to focus on what we can control.”

The wider industry – from salon owners to educators – echoed similar concerns, emphasising resilience, planning and realism.

Benjamin Shipman (The Hair Movement, Sidcup)

Benjamin said this “wasn’t the Budget any of us were hoping for,” noting that it offered “nothing to incentivise or help us.” But he urged the industry to stay proactive.

“It forces us all to futureproof our business ourselves,” he explained. “We need to focus on what we can control… communicating the value of our services, refining our prices and becoming more business savvy.” 

Billy Ryan (Tribe Salons, Clapham Common)

Billy noted that while the Budget held few surprises, the impact is still significant.

“The next year will need calm heads and steady leadership,” he said. “Strong financial planning, reliable systems and steadily increasing the value of what we deliver will matter more than ever.” 

Sean Hanna (Sean Hanna Salons & Consultancy)

Sean was clear: complaining won’t cut it.

“Hope and complaining are not strategies,” he said. “Business leaders have a choice; either stand still and endure whatever happens or… make decisions that will ensure their business succeeds.” 

British Hair Consortium: “We must be heard – now more than ever.”

In response to mounting concerns, the British Hair Consortium has launched a major nationwide survey, urging every corner of the sector – salon owners, freelancers, barbers, educators, mobile pros – to contribute evidence that will be used to lobby Government.

“Without a strong, collective evidence base, upcoming government decisions risk worsening the pressures already facing the sector,” the Consortium wrote. 

The message? If the industry wants change, it needs to speak with one voice.

The Bigger Picture: Why This Industry Matters

If anyone still doubts the sector’s economic importance, consider this:

• Beauty generated £30.4bn in GDP in 2024 – growing four times faster than the UK economy.
• The sector directly employs nearly half a million people, with a footprint close to 700,000.
• It contributed £8.6bn in tax in 2024, set to rise to £9.4bn in 2025.

This isn’t a niche industry. It’s a powerhouse – and one that deserves to be taken seriously.

Where Do We Go From Here?

While the Budget delivered few wins for hair, beauty and barbering, the sector is nothing if not resilient. From Lesley Blair’s financial realism to James Talbot’s call for fairness, and from the NHBF’s advocacy to grassroots voices urging practical action – the message is clear:

The industry will keep fighting. But Government needs to listen.

For now, the most powerful tool the sector has is its collective voice.

And yes – that means filling out the survey.

Every barber remembers their first set of tools. The weight in their hands. The excitement of that first fade or scissor-over-comb done right. Those early moments shape confidence – and confidence shapes careers. That’s why the tools placed in the hands of students matter just as much as the educators guiding them.

For more than 100 years, Artero has been at the heart of that journey.

A brand built on education, innovation, and craftsmanship, Artero’s mission is simple: support barbers from day one, and empower them to grow into the artists they are destined to become.

• 

• 

Setting the Standard in Education

For Artero Ambassador and Global Educator Eric Way Lovemore, supporting education isn’t just part of what the brand does – it’s central to who they are.

“When a barber has been introduced to the Artero brand from the outset of their career, this becomes the brand of choice into the future. Artero cements their relationship with new students by supporting education at every step.”

That commitment is delivered through academy partnerships, hands-on training, and access to professional-grade equipment at pricing students can reach. Artero even offers customisation services, making it possible for barbers to build a kit that feels truly personal – even if it starts with a single product.

Artero Ambassador, Oscar Mendoza, even recently visited the Artero HQ to learn more about 

Confidence Creators

Because when a barber trusts their tools, they push their creativity further.

That’s what drew Rob Wood, Founder and Director of Novo Cabelo, to the Artistic Team: “Artero’s versatility allows students to use the tools with ease and gives seasoned pros choices for every trend. They’re forward-thinking tools built to last – and not going to break the bank.”

Whether teaching foundational discipline or guiding new ideas, the right tool removes limitations. It frees a learner to focus on finesse and client experience – not a scissor snag or clipper drag.

Artistic Member Ben Massey knows that feeling well: “Whatever Artero tool I pick up, I always have the confidence it will perform on any job I throw at it. That gives me the freedom to be creative and not be limited by my tools.”

Supporting Every Stage of the Journey

The brand’s strength doesn’t just come from one product – but its depth of range.

From the student starting kit to premium pro equipment, Artero has tools designed for every level and every style. And they continue to evolve those tools alongside the needs of today’s barbers.

Master Barber Roxanne Batt from Swagger & Jacks said: “Artero offers a large variety of price points to suit any pocket – but never faults on quality. It’s a great brand to start your hair journey with, and one to continue using as you grow.”

For many, education never ends – and neither does Artero’s support.

Kiri Constantinou, Owner and Creative Director at Fab Hair London, explained: “I’m passionate about precision cutting, and Artero tools are engineered to the highest standard. They give me the confidence to push my work to the limits – and the styling is second to none.”

Artero Ambassador Oscar Mendoza recently took that dedication a step further with a visit to Artero HQ to deepen his knowledge of the brand… but we’ll save that story for our next blog.

Crafting the Future of Barbering

Barbering continues to evolve – from techniques to tools to the expectations of clients. Artero’s forward-thinking approach ensures the next generation is always equipped to keep up.

As Natalie Cresswell, Owner of Cresswell Barber Co., said: “Artero take pride not just in the tools, but in the clients they’re used on. They support the service, the education, and the professional delivering it.”

Because the future of barbering isn’t just in the hands of educators – it’s in the hands of those they teach.

And the right tools will shape that future.

Inspired to Level Up?

Discover Artero’s latest innovation – the Gaudí – a tribute to artistry and ergonomics, designed to elevate every technique into expression.

Explore the Gaudí – where craft becomes art.

Let’s be real—your station is only as strong as the tools you trust. Whether you’re crafting fades, detailing beards, or finishing with skin-close precision, having the right trio makes all the difference. That’s where the Envy II Clipper, Slimline® Pro II Trimmer, and ProFoil® Plus II Shaver come in. Together, they’re the ultimate lineup for stylists who want speed, control, and flawless results.

Clip with Confidence – Envy II Clipper

This isn’t your average clipper. The Envy II is built for versatility, featuring the new Phaze™ blade with adjustable lengths from 0000–0A. It’s lightweight, ergonomic, and even includes a left-hand lever arm for ambidextrous comfort. With 11 attachment combs and a 6,500 SPM motor, it’s your go-to for fades, tapers, and bulk work—corded or cordless.

Trim with Precision – Slimline® Pro II Trimmer

Need crisp lineups and smooth transitions? The new Slimline® Pro II is your detailing MVP. Its pencil-like design gives you unmatched control and visibility, while the 7,000 SPM motor powers through light bulk and fine detailing. With 2 hours of cordless runtime and USB-C fast charging, it’s always ready to go. Plus, it’s quiet enough for kids and sensitive clients.

Shave to Finish – ProFoil® Plus II Shaver

Finish strong with the new ProFoil® Plus II. This cordless foil shaver delivers glass-smooth fades and irritation-free results thanks to its gold titanium staggered foils and 9,000 SPM motor. It’s lightweight, ergonomic, and charges via USB-C on a sleek premium stand. Customize your look with Black Chrome or Gold foil housings—coming soon—and keep your station looking sharp.

---

Clip. Trim. Shave. Repeat.
This trio isn’t just about tools—it’s about elevating your craft. Whether you’re in the shop or on the go, these three are built to keep up with your hustle.

Ready to upgrade your station?

Shop the trio. Own the finish. 

Andis.com 

BarberEVO UK Issue 53 is OUT NOW! 

This issue celebrates creativity, craftsmanship, and community as we wrap up the year in style.

CELEBRATING 25 YEARS AT WAHL

On this edition’s cover, we celebrate Simon Shaw’s career to-date, with this month marking his 25th year at Wahl Professional. Read more about this monumental moment in this issue!

EVENTS:  

We take you behind the scenes at BarberEVO and SalonEVO: The Experience in Scale Liverpool, reliving the energy and excitement from the two-day industry celebration. We also bring you the ultimate guide to Fashion Week with Ainsley Walton, and dive into the action with BaBylissPRO backstage. Then, we head to the Barber and Barbershop of the Year Awards with WAHL, and peek inside the BROSH World Championship for an unforgettable global barbering spectacle. 

IN THE CHAIR & BARBER ABROAD: 

We get In the Chair with Tariq Howes, diving deep into his inspiring barbering journey. Our One 2 Watch is Scotland’s Best Barber, SHABA winner and owner of R+R Studios Dundee, showcasing the best of Scottish talent and creativity. 

FESTIVE: 

From our Year in Review to winter shop culture with Huckle, this section captures the spirit of the season. We talk business insights with American Crew, winter trends with Hayden Cassidy, and highlight moments from Novo Cabelo’s standout 2025. Plus, discover styling trends from Morgan’s and festive scheduling advice from Mark Maciver. 

BEARDS & TACHE: 

 We sit down with Joe Mills to break down beard and moustache trends sweeping the scene, before exploring bearded education with Simon Hairground and celebrating Movember with The London Beard Co. 

INTERIORS: 

Our Barbershop of the Edition is No.1 Barbers, a Takara Belmont–fitted shop that’s setting new design standards. We also round up the standout barber interiors of 2025, offering plenty of inspiration for your next renovation. 

Order your copy of BarberEVO Issue 53 HERE!

Some days, your hair has plans of its own. You wake up, you have somewhere to be and there’s no time for a reset. Fatboy, the hair care brand built for high-performance styling, has the perfect product to bring your hair back to life while giving it just the right amount of edge. Tousle & Go, a dry shampoo and hairspray hybrid, is a versatile styling essential that revives, refreshes and restyles in seconds.

Created for those in-between moments, whether you skipped a wash day, need a quick touch-up between events or simply want an instant boost, Tousle & Go (6oz. / $28) adds volume, definition and workable hold. Its tapioca starch absorbs excess oil, aloe vera helps strengthen strands and sunflower seed extract locks in moisture. No residue. No stiffness. Just clean, touchable texture that moves naturally.

The beauty of Tousle & Go is its versatility. It gives a boost of volume and definition or just a touch of hold, working across all hair types and especially transforming fine hair with body and grip.  Short, long, or somewhere in the middle, it gives every style a little more life.

Tyson Kennedy, the creator of Fatboy, shared how he likes to style with Tousle & Go: 

1. Lift sections of dry hair and spray directly into the roots to absorb oil and add instant lift. Focus on the crown or areas where you want extra volume.

2. Let the product sit for a few seconds, then use your fingertips to massage through the scalp and evenly distribute.

3. Lightly mist from mid-lengths to ends to create separation, grip, and that soft, touchable finish.

4. For a more lived-in look, spray on damp or towel-dried hair, scrunch, tousle, and let it air dry for an easy, undone finish.

Tousle & Go is the shortcut to effortlessly refreshed, perfectly imperfect hair. Bring it anywhere, refresh in seconds. Just spray, shake and go.

To learn more about Fatboy and explore its product range, please visit www.fatboyhair.com/

A family story of craftsmanship, innovation, and precision – built to empower barbers and stylists worldwide.

When it comes to professional hair tools, very few brands can say they’ve been perfecting their craft for over a century. For Artero, the journey began not in a modern factory, but in the Spanish countryside – with a pair of shears, a determined craftsman, and a family passion for precision that has been passed down through four generations.

“Our great-grandfather was a sheep and horse shearer,” said brothers Alex and Edu Artero, the fourth generation leading the family business today. “Cutting implements have always been at the core of our family. This deep-rooted connection to shearing and cutting tools naturally evolved into a specialization in scissors.”

From shearing wool to sculpting hair, the Artero story is one of evolution – combining heritage with cutting-edge technology to deliver the finest professional tools for barbers and hairdressers around the world.

A Heritage Forged in Steel

Artero’s legacy has always been about precision – creating tools that don’t just perform, but elevate the craft of cutting. Over time, the brand refined its focus on professional scissors, developing a range that caters to the needs of every stylist, from newcomers to industry icons.

“Scissors are the most important tool in any barber or hairdressing salon,” said Edu. “They’re fundamental for achieving precision and style in every cut. That’s why we’ve spent generations perfecting them.”

Today, Artero’s scissors combine traditional craftsmanship with state-of-the-art engineering. The result? A collection that balances comfort, sharpness, and durability – with prices ranging from £100 to £1000, ensuring every professional can find their perfect match.

Each model is crafted from carefully selected steel types to suit specific needs:

• SPS (Swiss Powder Steel) – exceptional hardness and precision (61 HRc).
• VG10 Steel – renowned for edge retention and long-lasting sharpness.
• 440C High-Carbon Stainless Steel – a reliable, high-performance classic.
• 9CR Stainless Steel – a more budget-friendly option with excellent quality.

This variety allows Artero to meet the needs of both barbers starting out and seasoned professionals looking for the ultimate upgrade.

Design That Works as Hard as You Do

Comfort and ergonomics are just as important as the blade itself. Long hours behind the chair can take their toll – which is why Artero places so much emphasis on balance, control, and fit.

“The ergonomic design of a scissor directly impacts comfort and performance,” explained Alex. “A well-fitted pair reduces strain on the hand and wrist, helping barbers work longer and more comfortably, while maintaining precise results.”

Artero also offers an extensive range of left-handed scissors, including micro-serrated, curved, straight, and thinning models – ensuring that every barber and stylist can find the right fit for their hand and cutting style. This inclusive approach reflects the brand’s wider philosophy: to empower every professional to create with confidence and control.

Tools That Grow With You

For Artero, quality isn’t a luxury – it’s a foundation. The brand understands that the right tools can shape a career, improve efficiency, and unlock creativity behind the chair.

“High-quality scissors provide smoother cuts, reduce hand fatigue, and deliver consistent results,” said Edu. “They’re an investment in your craft – and we believe professionals should be able to start with something reliable, then level up as they grow.”

Whether you’re purchasing your first pair or expanding your professional kit, Artero ensures that each tool meets the highest standards of quality and performance. Every scissor is the result of meticulous testing, thoughtful design, and the Artero family’s century-long dedication to excellence.

A Brand Built on Trust

Artero’s mission has always been simple: to craft tools that inspire creativity and enhance every cut. From its origins in animal shearing to its current status as one of the most respected names in professional hair tools, the brand remains true to its roots – family, quality, and innovation.

Today, with Alex and Edu at the helm, Artero continues to blend tradition with modern innovation, providing barbers and stylists with tools that make every cut feel effortless.

Discover the Artero Difference

Explore the full range of professional barber scissors, clippers, and hair tools at Artero, and experience over a century of craftsmanship – reimagined for the modern professional.