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EVO Rewind: Donnie Hawley Interview

Classic cars, thumping rhythms, the girls and of course the hair. Each were integral to the nineties rockabilly scene that birthed one of the industry’s most well known products, Layrite. The brand’s enigmatic owner, much like the brand itself, oozes Californian charm.

The barbershop, for many gents, is a rite of passage and a first glimpse into
manhood. “l thought it was really special, you know,” says Donnie Hawley from behind his rose-tinted shades “Back then they had the Playboys in the drawer and l would see the older guys pull them out, and, you know, the old coke machines, I’d throw a dime in , pull the bottle and pop the top and kind of feel like a big boy when I was young.”

Donnie would have his first cutting experience at age thirteen, etching Mohawks for his cousin’s football team before the charmingly dubbed “hell week.” He went to train as a barber after being hurt in a factory incident but later dropped out to make some money. While in Barber College, however, he heard of a guy called “Bricks that was in the same school in a different city.

I heard about this guy who had Elvis tattooed on his whole back and I wanted to meet this guy because he was into rockabilly and I thought I was the only rockabilly cat around. He was going to Rosston in Anaheim, I was in Long Beach and I ended up meeting him at the Palomino, this honky-tonk club in North Hollywood and I met him and told him I wanted to be a barber too and I’m real good. The rockabilly scene was so small at the time and he was like, I’m already opening a shop’ and totally
discouraged me.

Donnie, however, saw that the craft of barbering was dying out and knew he had to act. Much like in the UK, everything was unisex and the classic styles were in danger of being lost in the annals of history

“You’d drive around and barbering was vanishing. We’d see old guys sitting in the barber chairs by themselves reading the newspaper and something just clicked. I’ve got to save it man. I’ve got to do my part. I need to be the guy, the voice, the person that brings barbering back”.

To do so, he returned to school to get his barbering license and opened Hawleywood’s Barber Shop in 1999. Keen to buck the unisex trend, Donnie created a male-only space that Al Capone would have been at home in. Rich woods, cream walls. Of course, there was no social media at the time so Donnie returned to his beloved seen to get the word out.

I had to set up at shows to get myself out there and my first card and combs had my pager number on them, and I’d hand the combs out at shows, rockabilly, punk rock shows and people would start paging me at tattoo shops and there would be like twenty guys there. I started cutting hair in the back of Bert Grimm’s Shop at the Pike in Long Beach, the oldest tattoo shop in the United States. I was in car clubs so I’d cut their hair. I was cutting hair in the back of Classic Tattoo with Eric Maaske and he was a traditional tattooist who had a lot of famous guys come through his shop. Guys in Rancid, Social Distortion and Stray Cats, so I got to cut a lot of those guys hair and started making a name for myself.

All these experiences are key to understanding the Layrite brand. The product, much like Donnie’s barbering career came from necessity, only this time he needed the right product to style the slick backs and flat tops with fenders he was looking to save.

Layrite started because I was messing around making my own pomades, coming out of the rockabilly greaser scene. I had really curly hair, super curly hair, so I couldn’t find anything that I could get that big pomp with that would wash out. The stuff we had available was Butch Wax and petroleum-based products. It seemed like it would never wash out. If you didn’t style your hair right the first go around you weren’t able to wash it out and start over, you know what I mean?

Unfortunately, his first concoction wasn’t as practical as it was authentic. Not only were classic cars part of the scene but quite literally a part of his solution. When changing the rear main seal on an old Packard, Donnie thought the oil residue that may well have been there for thirty/forty years – had the consistency of a potential product.

I grabbed a mason jar and scooped as much as I could into it with some Vaseline and some Old Spice and some other things and rocked up to the show with it in. It worked but the only problem was my friends and I thought we were so cool because we were wearing grease that was actually from a car, but the girls were like, ‘dude you guys smell way too much like a garage. Way too much. It’s cool you’re greasers but you smell’. That was my first go at messing with pomade because of my curly hair.

Unperturbed, Donnie went back to the drawing board and continued his ad hoc approach to achieving the slick styles of the times. He eventually found the perfect mixture, that would later be christened by one, a similarly curly-haired client.

I started mixing ingredients that I thought would work and wash out. And I had a customer with similar hair to mine and I would have to use hairspray, round brush roll the curl out and I would put my own product in his hair and he was like, ‘man you’re the only person in my whole life that’s been able to get my hair to lay right.

The year was 1999, a good few years before social media came along. Layrite quickly gained a loyal following and people would drive for hours to pick up the product from the shop; at this point Donnie wasn’t shipping it. He was, however, pedaling the wildly popular at festivals and shows within the scene.

“You know, I started putting it in my own cans and taking it to shows, backpacking it in, sneaking it through with my band friends so they could get it backstage and throw it to the crowd. I would set up in coat closets, I would go to music festivals and set up at punk rock shows, rockabilly events. I would be asked by musicians to style their hair before they went on stage at shows. I brought my products along everywhere I went and gave it away. I started making my own shirts and gave those away”

Other than his tireless self-promotion, Donnie attributes the product’s success to just one simple attribute: it works. He had found a problem through experience and created a solution. They do say imitation is the sincerest form of flattery, but the Layrite founder explains that many have tried and failed.

“I just had to make sure it performed. All these years later, there have been a lot of people that love Layrite and they take it and they try to copy it and they’re not even barbers. They’re four booths down at a show that I’ve been doing for fifteen years or more, and it looks like my product – same bottles, same packaging and it doesn’t work. It’s not made to perform because it was not made by a person that knows hair, knows barbering, knows products, knows what works and what doesn’t.”

He continues to reflect on the manner in which he stumbled across the best-selling formula “It took a long time. I accidently made Layrite. The ingredients in it allow you to wear it and wash it out. It was out of necessity because my friends would come in and they had grease in their hair. I’m not going to name names, but petroleum based products were all we had and I couldn’t get my clippers through it. I wanted to do the best haircut possible and it was preventing me from doing that. I remember when the right mix came around and I was able to wash it out, cut through the haircut perfectly and put the pomade back in. I never dreamed Layrite would be what it is.”

Donnie is now a bona-fide star in the barbering community. He’s travelled the world with both his brands – Layrite and Hawleywood’s Barber Shop, opened a shop in Australia and even had a film made about him. All this work, however, has been underpinned by a genuine love of the craft and wanting to preserve the art for future generations.

“It’s all traditional. I don’t use the word fade. It’s three outlines; everything is shaved with a razor. It’s very important for me to keep this trade of real barbering and to distinguish the difference between a barber and a stylist, because there is a difference. I feel blessed to have inspired so many. It’s been a wild ride, man.”

EVOLive: Keith Conniford and Adam Sloan

We were delighted to be joined on Monday 25th May on EVOLive by Keith Conniford of the Hair and Barber Council UK, and by Adam Sloan of the MHFED & City and Guilds.

We discussed in great detail the new back to work plan for UK Barbers, the issue of PPE and much more.

If you missed it, don’t worry… watch below!

EVOLive : Jerry Nettuno of Schedulicity

We were joined on Friday 22nd May by the one and only CEO of Schedulicity, Jerry Nettuno.

We discussed the impact Jerry and his colleagues have made on the hairdressing and barbering industry since their inception, and their plans to continue to support and facilitate opportunities for professionals across the globe.

Don’t worry if you missed it – watch below in full!

EVO Rewind: RUGER Barber Interview

CO-FOUNDERS AND OWNERS OF ONE OF THE UK’S BEST BARBERSHOPS, RUGER BARBER, ALAN AND REECE BEAK HAVE MADE A NAME FOR THEMSELVES IN THE INDUSTRY AS AN INCREDIBLY SKILLED AND TALENTED DUO

Alan created Ruger Barber in 2015 with his brother Reece – the two of them boasting over 18 years combined experience in the hair industry. Despite only being open a few short years, their presence in the barbering world is undeniably one of the biggest in the UK. Now a Booksy ambassador, Alan is looking forward to a busy Festive period and making plans for the year ahead.

Alan was just eight years old when he first noticed his interest in barbering, intrigued and curious about the atmosphere and the environment of the barbershop. At just 12 years old, he bagged himself a job working in his local barbershop on the weekends, working there until he was 21.

“When I turned 21 I went headfirst into the industry, I gave it my everything,” says Alan. “I studied online, I studied old books, I raided the hairdressing department in the library, I did hairdressing courses, barbering courses, teaching courses, I became an assessor and a tutor in college… there was no stopping me!”

When he first started cutting hair, Alan was determined to become the best version of what he wanted to be that he never stopped. Constantly training himself and learning from others, Alan was incredibly focused, something he thinks he gets from his hard-working parents.

“I would never just settle, I would always have to make sure that I was the best I could be,” says Alan. “I worked hard for everything that I have now, but it has still gone further than I ever could have dreamed. I’ve met a lot of the goals I set for myself but the only problem with that is, I just keep setting myself new ones.”

Reece began his career at 16, working on ladies hair before transitioning to barbering at the age of 23 after some encouragement from his older brother. “We’ve always been really close, we’ve always had a similar vision and we knew we’d work well together,” says Reece.

When Alan and Reece first started Ruger Barbers, it was the beginning of an incredible journey. Since opening the first shop, the brothers have grown and developed the Ruger brand to be more than just a barbershop: “We didn’t want to be known just as the brothers who owned the barbershop, we wanted to do other things and there are other people involved, we all work for the brand, we all work under the Ruger name.”

“We wanted to create a family-led environment and we balance each other out so well we knew it would work,” adds Reece. “We’ve never been competitive with each other, it’s always been about supporting each other.”

Opening that first shop remains, for Alan, his biggest achievement to date, realising a dream he and his brother had chased for so long. Having to walk away from the barbers they had learned from to open their own shop was difficult, but Alan being the ambitious, focused person he is, he knew it was time. Alan still believes that everything that he has been able to do over the past few years, from travelling the world to gaining high-profile clients, all stems from and is because of that barbershop. One of the biggest challenges barbershops can face is managing busy periods. Summertime, back to school and Christmas are all notoriously busy for barbers, particularly for walk-in shops. At Ruger however, Alan and Reece use Booksy.

“Our appointments are always scheduled, so everything is organised – Booksy eliminates the Christmas rush,” says Alan. “Yes, we get more messages in December with people trying to get squeezed in, but now there is a waitlist on the Booksy app. We don’t need to use the ‘rush’ word in our shop anymore because Booksy schedules everything for us.”

The Booksy app also allows them to add bonuses, special offers and discounts and, more importantly, send out email blasts and reminders to clients. Like most appointment-based shops, Ruger suffers occasionally from no-shows and lateness, so to encourage clients to turn up on time, Alan can use Booksy to send emails or texts to remind clients to take extra time and care at Christmas.

Alan first became involved with Booksy after being introduced to them through Lee Resnick. At the time, Alan was working with Luke Dolan on an event called the UK Barber Lab at Luke’s shop in London. The event was non-profit, so when Booksy asked to come along, Alan said yes, choosing not to charge them to exhibit.

“Myself an Luke are advocates for the evolution of the industry and we work really hard trying to progress this industry, so bringing appointments to the UK, particularly to barbershops rather than just salons, was something we were very keen to be involved in,” says Alan.

“I’m a firm believer in trusting your intuition and I got such a strong feeling from the Booksy guys when I met them. I had that gut feeling that this was going to be a good thing and a benefit to the business, so I just went for it. The guys never acted like a sales team, they were never pushy, and when I saw how easy and user-friendly the app was, I just knew it would make life so much easier for us and our clients.”

Looking to the year ahead, Alan and Reece have a long list of plans in place for 2020, but their main focus is to keep on working hard and standing by their mission statement. It is something that Alan reads a lot and goes back to in order to keep him focused. That statement is to become a globally identifiable brand recognised for the positive growth and development of others. 

“We want to create unity between cultures worldwide,” says Alan. “It’s something we are doing with our products, we’ve spent so much time working on them and we now have stockists all around the world. It’s something that we strongly believe in – we don’t get a huge monetary return from them but internally it just feels great to see our brand on a shelf in Tenerife, in Jakarta, in Sao Paolo… it makes us incredibly proud.”

It is through pride and ambition that Alan has become the man and the barber he is today, and with his brother beside him, we don’t doubt they will continue to stay at the forefront of this industry for what we expect will be many years to come.

EVOLive : Eddie Lopez and Jeff Cruz of Scalp Artist International

We were joined by both Eddie Lopez and Jeff Cruz of Scalp Artist International on Wednesday 20th May on EVOLive.

We discussed the amazing business opportunity for barbers that comes from Scalp Micropigmentation – and the ability to teach and provide this amazing service for balding clients.

Don’t worry if you missed it – you can watch the full discussion below!

EVOLive : Lee Resnick

We were delighted to be joined on EVOLive on Friday 15th May by the founder and owner of the Barbershop Connect platform and Barbercon, Lee Resnick.

We discussed the important matter of ego V education in the barber industry today.

If you missed it, don’t worry… watch it below!

EVO Rewind: Julius Caesar and Sofie Pok interviews

Julius Caesar

Behind the veneered smiles of Los Angeles is a city that has a habit of chewing people up and spitting them straight back out again, but some thrive in the City Of Angels and build an empire. Court is now in session with Julius Caesar. ALL HAIL.

For the last five years, LA has provided the perfect milieu for Julius to grow his product. Combining San Francisco culture with LA swagger, he has incorporated his love of art, music and fashion into his craft. Julius is not a barber; he’s a brand, and is very much the epitome of the opportunities that the modern barbering industry can afford. 

‘Barber’ was a title first bestowed on Julius by this mother. Although the San-Francisco native did not come from nothing, he admits he knows what it is like to have very little, and his hard-working mother was always looking for ways to save money. Haircuts were $12 each so she bought a $20 pair of hair clippers and let her artistic son cut the family. Julius, however, quickly developed a passion for cutting hair and became his high school’s de facto barber. Once graduated, he was faced with a decision that lead him to passing up on Art School and University.

Julius was still cutting hair at his home but was also working in retail. He was there to launch to launch the first iPhone and believes working in retail helped him build not only strong customer services skills but also understand the fundamentals of business. When the US recession hit, Julius decided it was time to transform passion into a profession and enrolled in Bayview Barber College. Going back to school in one of San Fran’s most impoverished neighbourhoods was quite the contrast to earning good money in a shirt and tie forty hours a week. 

“When it was apparent that I actually knew how to cut I remember the locals would say I had a ‘temporary hood pass’ since I was cutting up everyone on the block! It’s been a crazy journey ever since, but the first moments cutting in my childhood kitchen to being a barber college student in the hood were all part of me falling in love this lifestyle we all know as barbering today. The game is totally different now and I’m glad to see it grow but those humble times when it wasn’t ‘cool’ yet… those are the times I’ll always cherish. What started off as a way to help my family became a hobby, then a career and now a life,” he reflects.

Having soaked up the culture of San Francisco and helped to grow the Fresh Cut brand in Daly City, Julius decided it was time to start the next chapter of his story: open his own barbershop take on a new city. The Big Apple was mooted as his next location but transferring his licences from California to New York made it logistically difficult. Instead, he was drawn towards the beautiful people of Los Angeles.

Like many before him, Julius landed in LA alone with little more than a few connections. He put out an Instagram – where he had already start to make a name for himself – post looking for the best barbershops in the heart of the city. The young barber was ready to hit the ground running. Capsule Barbershop on Hollywood’s iconic Melrose Avenue gave him a taste of celebrity life before he went on to form Grey Matter with shop owner Vince Garcia and Joey Nieves. The polished façade of LA, however, masks the grind, hustle and heartbreak of The City Of Angels.

“Los Angeles has been a roller coaster of ride,” he admits. “I’ve been blessed to have LA take me with open arms. I’ve just surpassed my five year mark in this beautiful place and I’ve seen a lot of people come and go. I’ve seen the overnight success and seen it turn back round and send people flying out the city worse than they came. LA is not for the weak hearted. You can’t be sensitive here, let alone naïve. The land of amazing opportunities is like a jungle. There’s beasts out there fighting for a spot in the kingdom; there’s lions and hyenas. LA has taught me that in the most chaotic of times, if you stick to what you believe in and what you stand for longevity will be awarded to you.”

The heavily-inked barbers stock has continued to rise as he builds his brand incorporating all of his life experiences and passions. Authenticity remains at the heart of Julius Caesar and he implores all barbers to take a similar approach. He feels too many brands and individuals adhere to what others expect rather than what they really are.

“The best advice I can give to some looking to build a brand is find your own story, and when I say that I don’t mean make one up. Too many brands these days make up a story but there’s no core to brands like that. Seek inspiration through life experiences, from the high and lows. Filter out the excess features and build upon the foundation of what truly represents what the brand stands for. It’s important to have a true message and to stick behind it even if nobody else believes in it. Most brands that are successful organically grew from the roots up and those are the brands that hold longevity.” 

ALL HAIL: The Pillars Club is the nucleus of the Julius Caesar brand and the culmination of his career and life thus far. More akin to an art gallery, the monochromatic Downtown LA loft is curated to create an elevated male grooming experience. The carefully chosen soundscape pleases the ears while the candles and incense excite the nostrils as you take a seat in the custom Takara Belmont Chair. It is, quite simply, like little else in the industry. Julius explains that the service he provides his client is as bespoke as the setting. 

“It’s a private appointment-only curated space built not out of convenience but out of necessity. I humbly don’t see myself catering to a clientele that want just a haircut but specifically come see me to help mould their image. My client base don’t just come to because I’m available; they come to me because I build a strong professional rapport of manufacturing a custom tailored haircut/style made just for them. If you have ever seen the movie American Gangster, what I’m trying to give them is that Blue Magic. Once you get a tick ALL HAIL: The Pillars Club you only find it where it is made available.”

Julius is often asked about the expansion of his empire and his answer, much like him, evolves over time. He has built an impressive foundation for himself and now wants to conquer the world in both hair and other disciplines. He said he wouldn’t open another establishment until he is settled but when the time comes his next move is undoubtedly going to be game changing, and barbering is not the only game he is looking to change

“I want to continue to be involved in other lifestyle aspects and immerse myself more in fashion and brand consultation and development. I’d love to also take my experience as a men’s grooming educator and work towards transitioning into motivational speaking on platforms outside barbering. The future can be tomorrow or it can be five years from now. I’m just thankful for every day I can open up my eyes and take a breath of air again. We literally don’t know what day will be our last, so I plan and manifest for better tomorrows but at the same time live for the now. If I was to go at any moment, my goal is whatever legacy I do leave behind it was made with my whole heart.”

ALL HAIL.

Sofie Pok 

For the last eight years, Sofie Pok has worked diligently to perfect her craft under her international ‘Stay Gold’ brand. She has battled rigorously to overcome the industry’s inequalities and now stakes her claim as one of its leading figures.

2017 was a breakthrough year for the LA-based barber however the hair industry almost lost one of its leading figures before she had the chance to make her mark. Sofie initially studied cosmetology but admits she struggled to muster any real excitement for the craft. Before quitting in search of another creative outlet she took the bold step of transition to barbering. 

“I thought before I give it all up, because I was just trying different things to see what kind of creative outlet that I could find,” she says. “And I was like ‘let me try men’s hair and see how that works’. I jumped into a barbershop and it was probably one of the most uncomfortable, intimidating moves working by myself as a female in a shop of all guys with way more experience than I had.”

At the time, Sofie was a minority within a minority: a female working in a male-dominated industry that was remained in the shadow of cosmetology. The young barber, however, found the excitement she craved and was driven to preserve and use the odds against. As a woman, she felt she had to come twice as hard to gain recognition and build a reputation for herself. In 2017, her hard work came to fruition when she claimed AIA’s Barber Of The Year, Behindthechair.com’s Men’s Shot of the Year and Barbercon’s Female Barber Of The Year.

Although such awards have been necessary to draw attention to the vast wealth of barbering talent you do wonder if they will continue now female barbers are no longer a novelty. Does the term ‘female barber’ and awards based on gender give credence to the idea that gender affects ability? Either way, Sofie now sees female barbers being taken more seriously and was especially proud to edge out her male counterparts at the American Influencer Awards. 

“Women aren’t afraid to come into this world and hold their own,” Sofie says proudly. “It’s starting to change where people aren’t just saying, “oh, you’re good for a girl.’ No, you’re good, period. That’s what it should be; it shouldn’t be segregated. But it’s those little things that have pushed me to where I am now. You’ve got to use those moment to drive you even further.”

Sofie has used her personal journey to inspire others via her Stay Gold brand. The moniker is emblazoned across her knuckles and is further testament, should it be needed, to her dedication to the industry. Scroll through her Instagram page (@staygold31) and you will see tangible progression from her cuts to photography and videography. Sofie explains that it is important that her 222k followers find her relatable.

“It’s very real; I don’t sugar coat anything. Anything that has happened I express over the web to remind people that we all started in the same place and have the same struggles. I felt like I was the voice for a lot of people. If they felt like they couldn’t do something they could come to my page and find inspiration. People want to feel like it’s real and attainable rather than thinking ‘oh, I could never do that’.”

Her dedicated following, flawless work and infectious charisma make Sofie a marketer’s dream. International brands such as Mizutani, Takara Belmont and BaByliss have recruited the LA-based barber but authenticity remains at the heart of her work. She does not promote products she does not like. Although now a serious contender in the clipper market, Sofie is the first to admit that joining the brand was a risk, mainly because nobody she knew had ventured outside the brands that previously monopolized the market.

The risk, she says, was “one of the best decisions she ever made”. Sofie is now part of a roster of barbers that demonstrate the extensive BaByliss range of clippers. Spurred on by her experiences in her formative years, she says young barbers need to be educated about the tools they are using. 

“I know what it was like when I started to just be given a pair of clippers, not knowing the specs or what was out there. I break down tools and knowledge because I think it’s important to know why we’re using it so we can do it better. We just share what works for us and usually people can connect to that because we’re not salesman. We want stuff that works for us and we’re not going to share it,” she says honestly.

Stay Gold’s effusive approach to education is rooted not only in her personal struggles but also a desire to gain greater recognition for the industry itself. As we all know, barbering was previously regarded as a low-paid, menial job that gained little respect from the wider creative community. Not any more. Sofie says that a shift in men’s attitudes towards male grooming has facilitated industry growth and put it more on par with cosmetology.

“A little bit ago guys weren’t into their hair as much and I feel like that stigma has gone. If they want to get that extra pampering like facials done it’s more acceptable. It’s not like the old days where guys would only cut their hair when they feel like it. They want to look good. They want to feel better and it’s changing men’s grooming so it matches up with the women’s side now. Before you could say there was more money in women’s hair, but now men are getting their haircut three or four times before a woman comes back for a haircut.”

Naturally, as the industry becomes more lucrative it becomes more competitive. Not only is the money now closer to cosmetology but also the respect and interest within the industry itself. Barbering has birthed a subculture and is no longer seen as a career path for the less academically inclined. Sofie says barbers can now hold their heads high when asked what they do for a living.

“Barbering, at the beginning, was looked at as if you worked in McDonalds. ‘Oh, you’re just a barber,’ they would say. I used to remember feeling that way. I felt embarrassed.  Now I can say I’m a barber and people think that’s pretty cool. There are so many levels now. People are understanding the art; there’s a lot to encompass.”

EVOLive : Tyrik Jackson

On the 17th episode of EVOLive we were joined by international educator, barber school and barbershop owner Tyrik Jackson.

Don’t worry if you missed it – the full video is available below!

EVOLive : Keith Conniford and John McNally MP

We were delighted to be joined on EVOLive on Monday 11th May by CEO and Registrar of the Hair and Barber Council, Keith Conniford and by the Chair of the All-Party Parliamentary Group for Hairdressing, Barbering and Cosmetology, and former barber, John McNally MP.

We discussed the most recent UK Government update pertaining to the possible re-opening of UK Barbershops, as well as the key issue of industry regulation and more.

If you missed it, don’t worry… watch it below!

TAKARA BELMONT LAUNCHES NEW WEBSITE

As one of the world’s leading hairdressing furniture and equipment brands, Takara Belmont has unveiled a brand new website. Combining contemporary design with modern desktop and mobile functionality, the new site simultaneously captures the essence of its history and Japanese heritage, as it approaches its Centenary in 2021.  

Takara Belmont is known globally for advanced innovation, timeless design, the application of leading-edge technology and unrivalled equipment performance. Their hairdressing range has continually evolved to produce some of the worlds most iconic and enduring products giving generations of hairdressing businesses inspiration, confidence and peace of mind. With a partnership ethos and commercial perspective that steers salons to maximum business performance, Takara Belmont has become the benchmark for equipment standards and the hallmark of quality from the most celebrated names in hairdressing to the most understated.

In addition to exemplary styling chairs, backwash equipment and luxury shampoo systems, stying stations, functional accessories and transformative hair processing technologies, the company offers a FREE* Salon Design Service. It also provides leasing opportunities through its nationwide distributor network and works in partnership with salons to bring their vision of the ultimate salon to life.

“The new website is designed to simplify the user experience,” says National Sales Manager Katie Wrighton. “We’ve created specific sections for barber chairs, styling chairs and other key product and service areas, so visitors can get the information they need quickly.”

In addition to providing a showcase for the company’s products, the website also provides a resource to help visitors find their local dealer, find out about Leasing and learn about the Salon Design Service. Katie Wrighton: “We’ve added salon design case studies that walk visitors through the process, so they know how it works and what to expect. There’s also a section on our heritage which journey’s through almost a Century of expertise and timelines how Takara Belmont has grown to become a global leader in hairdressing and barbering equipment.” 

From high-end to High Street, Takara Belmont is the equipment choice of all genres of hairdressing salon. Visit their new website at www.takarahairdressing.co.uk to see how you can transform your salon business.