The historic Italian shaving brand Proraso launches social media videos in the United States to capture and celebrate the authenticity of the barber-client relationship and establish leadership on the US market.

‘What’s Next’ is the new US social campaign by the Italian shave brand Proraso, intent on attaining a leadership position in the US market and the world.
Proraso was founded on core brand values based on tradition, loyalty, respect, comfort and trust… synonymous with the relationship individual clients have with their barber. Like an artist’s brushstrokes, the barber’s every gesture is precise and methodical, almost rhythmic – establishing much more than a mere routine, but rather a grooming ritual, the steps of which the client then comes to expect in same order every time, always knowing what’s next.
For the initial launch, some of the best barbers and barbershops – not actors or studio sets – in Boston, Los Angeles, New York and Salk Lake City were selected to be featured in the videos. Even their “co-stars” were chosen from among they loyal clientele. Moreover, all the barbers involved were already enthusiastic about using Proraso shaving products in their trade on a daily basis.
These stories are intended to remind us that barbers are the heart and soul of the shaving industry. Real people, real products, real feelings… dedicated to making men look their best and feel good about themselves, restoring self-confidence and re-energizing them for a day’s work, a special occasion, an important business trip, a vacation, or just a relaxing day at home. After a perfect shave, you’re always ready for What’s next….

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The Professional Beauty Association (PBA), is strongly opposing House Bill 2325 which would deregulate licensing for hair, skin and nail services in West Virginia. This bill has been fast tracked without a thorough understanding of what this means for both the professional beauty industry and consumers.

House Bill 2325 was substituted on February 22 to prevent the Board of Barbers and Cosmetologists from regulating the use, application, or administration, by unlicensed persons whether for compensation or not of hair, nail, skin, and other beauty products that are commonly available as retail, consumer products.

Salons throughout the United States were shut down due to Covid and many are still only open with a reduced capacity due to health and safety. HB 2325 disregards these measures. West Virginia’s phase two reopening plan placed a standard of protocols to re-open and operate safely. As part of the WV reopening plan the following is stated:

“It is acknowledged that all services within the [beauty] industry carry some risk in this viral environment due to the nature of the services provided and the inability to maintain social distancing. With that said, licensed or certified professionals have been trained to mitigate these risks significantly through the use of proper infection control standards required by the state regulatory licensing rules and regulations.”

Small businesses in the professional beauty industry are looking for support, especially as they continue to try to recover from the devastating impact of COVID- 19. Licensed beauty professionals’ education and training are more important now than ever as their mandated education allows them to provide a safe salon environment and safe services to clients.  

Instead of supporting the recovery of small beauty businesses, 73% of which are owned by women, House Bill 2325 will ignore training and education that keeps clients safe by allowing anyone that can purchase a beauty product to provide beauty services for compensation. The mandatory training and education that is required in all 50 states for licensed beauty professionals is in place to protect clients from the spread of bacteria and diseases.

Help PBA oppose this bill and take action to send a notice to your legislator*. Visit probeauty.org for more details.

*Please note only West Virginia residents may take action on this alert. The messages are editable and may be changed to reflect your role in opposing the legislation. You may also change the email subject line and we encourage you to do so. Please share this campaign with your friends and family.

Boris Johnson’s Road Map to announced yesterday suggests salons and barbershops may be able to return after April 12^th, 2021.

In Step 2, which is projected to start on 12^th of April, hairdressers and other personal care will be allowed to reopen, as well as non-essential retail, and outdoor dining and pubs.

The second step will also allow weddings to increase in size to up to 15 people.

The government suggests that as of May 17, indoor searing can resume in pubs and restaurants, indoor entertainment such as cinemas and theatres can resume, and weddings will be able to include up to 30 people.

Johnson’s 4^th step suggests a return to complete normality as of June 21.

For Scotland, Nicola Sturgeon has just announced that salons and barbershops to be allowed to reopen on April 26th.

A specific date for Wales to reopen salons and barbershops is yet to be announced.

This means, however, salons and barbershops in England and Scotland may be able to hesitantly begin their plan to reopen and get their schedules in order, so the public has time to get their lockdown hair sorted before pubs reopen.

Old Spice, owned by Procter & Gamble, plans to open its own barber shop in Ohio, bringing celebrity hair stylists to Columbus. The brick and mortar barbershop is scheduled to open on March 1, 2021.

Celebrity barbers like Florido, Benjamin Thigpen, Matt Johnston and Pat Regan are scheduled to visit the barbershop for its residency week to shoot videos, lead information sessions and style hair, the news release said.

The shop will also include a content studio to produce hair styling videos for Old Spice’s social media channels and will also carry Old Spice grooming products such as shampoo, hair stylers, deodorant and body wash will be available at the shop.

 The barbershop also plans to include a Brioso roastery and coffee bar also is part of the plan.

pcooley@dispatch.com

@PatrickACooley

Wahl (UK) have launched Team Talk: Live with WAHL, to support the barbering and hairdressing industry, focusing on the teams and individuals behind the salons and shops.

Wahl’s initiative offers salons and shops a free 1 hour, dedicated and personalised session to engage with each other and an industry expert from the WAHL UK Education & Artistic Team. It provides an opportunity to ask questions about the industry, hair cutting techniques, learn about products or seek advice on building your business and your team. Most importantly, it’s a chance to motivate your team and re-connect with each other.

“The idea behind Team Talk is for me and the Wahl team to meet all the wonderful barbers and hairdressers in this difficult time of Lockdown. The goal is to share some knowledge, raise a smile and feel united together!” Says Simon Shaw, WAHL Global Artistic Director.

Wahl’s Team Talk hopes to help you re-energise, re-focus and re-connect with your team.  Each session will be tailored to your team and completely personal. The sessions also offer an opportunity to motivate your team, re-energise and feel good about the future. As well, Team Talks will provide free advice and education from industry experts on haircuts and techniques, tool maintenance, industry insights and business improvements.

Applications: To find out more and apply for a Team Talk Live with WAHL, head to WAHL.CO.UK. Media enquiries: Nicola.Barnes@wahl.co.uk | 01227 744327

The Bearded Goat, from Washington entrepreneurs Eric Renfro, Jon Dodson, and Scott Parker, is opening its third location, at the Village at Shirlington. It will be located 4150 Campbell Ave.

“The Village at Shirlington is the ideal location for Bearded Goat Barber to open its third location,” writes co-founder Scott Parker in a press release. “Having opened our first shop in Ballston in 2019, and our second location in Navy Yard in Washington, DC this year, we are focused on neighborhoods that are future-focused, while retaining a certain charm.”

The barber shop will, of course, adhere to strict CDC guidelines, according to the release.

This includes santaizing workspaces, tools, chairs, capes, and waiting areas in between all visits. Masks are also required to be worn at all times by both patrons and employees, through the entire grooming experience.

The first Bearded Goat Barber location opened in Ballston about two years ago. It temporarily shut down last March due to the pandemic and reopened in May with new safety and health guidelines in place. The second location recently opened in Navy Yard in Southeast D.C.

The upscale barber shop is a partnership between two barbers, Renfro and Dodson, who were previously working at Clarendon’s Hendrick Barbershop, and serial local entrepreneur Parker.

The findings of a recent report by The National Hair & Beauty Federation (NHBF) shows that salon and barbershop revenue fell by 45% in 2020, compared to 2019.

The report, titled, Hair, beauty and the pandemic: An industry at the sharp end. The impact of coronavirus on business vulnerability and the potential for mitigating measures, found that the hair and barbering industry are some of the most affected sectors since the pandemic restrictions hit.

Commissioned from independent analysts Pragmatix Advisory by the NHBF, the report details the current situation for the industry, the strength of the sector prior to the pandemic and the urgent measures required to ensure that the majority of the industry survives, which long term, will cost the Government very little.

The highlight findings of the report were that salon capacity is down to 70% of what it was pre-pandemic, losing an average of two hours of appointment time per stylist per day. With reduced customer demand.

Full time employment figures have dropped by 21% on 2019, with the average cash loss to business for 2020 being £17,000, with those over the tax threshold taking an even bigger hit.

With no support from Government, the prediction is that many businesses in the sector are acutely vulnerable to failure in the next 12 months, as 2021 is predicted to be as tough as last year.

A worrying figure was revealed where 60% of businesses entered 2021 with no cash reserves, and one in 10 businesses did not return any income or dividend to their owners or managers in 2020. At this rate, without further support, most expect to survive two to three months (from January), if lockdown continues.

The report revealed that the crisis has had a disproportionate impact on women and those in deprived communities – hair and beauty business owners are 82% female with an 88% female workforce.

There is a higher proportion of Personal Care businesses than any other sector in the most deprived areas of the UK. The closure of these businesses poses greatest risk to those in the local community who are most likely to be employed in these salons and barbershops.

How the Government can help

By reducing VAT to 5% would add £16,000 to the average VAT registered business, closing the cash gap by one-third. This would reduce to 6% the proportion of businesses not returning anything to their owners or managers.

If 18% of the businesses which would have otherwise failed survive as a result of reducing VAT to 5%, then the policy pays for itself through the taxes they will pay.

Richard Lambert, NHBF chief executive says: “Whilst the future could be bleak for the personal care sector, intervention now and immediately following re-opening will have a life-changing positive effect. There’s nothing coming in, but the overheads still have to be paid. When we are closed, we are closed.  We can’t diversify into takeaways and online sales. 

“The Personal Care sector is calling for a specific grant to support businesses through the immediate cashflow crisis, in line with similar funds that have been afforded to many other sectors, including the arts, hospitality and leisure, and the aeronautical industry, among others.”

He continues: “We also need support after re-opening to keep cash in these businesses so they can recover. The bigger businesses have been hit the hardest and are now the most vulnerable to failure. A targeted VAT cut to 5% would allow them to re-build, invest in staff and apprentices, and once again be the heart of their high streets and communities.  We’ve shown this move will pay for itself, so it’s a cost-effective solution for the Government.

“Right now, it feels like we are last in line for support, flippantly disregarded within Parliament and overlooked by Government, despite the billions of pounds we contribute to the economy each year.”

The NHBF, working together with the British Beauty Council (BBC), British Association of Beauty Therapists and Cosmetologists (BABTAC) and UK Spa Association, has been lobbying the Department for Business (BEIS), the Treasury and the Cabinet Office for an urgent Personal Care crisis fund and a reduction in VAT.

What is the future of independent businesses? And more importantly, what do you want it to be?

The Retail Mutual has requested the opinions of the UK’s shop owners, retailers, and independent businesses on and off the High Street, just by taking part in their simple survey.

The survey invites independent business owners to say what you think is the future of independent businesses in your local area.

To take the survey: click here

After the rise of the beard during lockdown in 2020, with many growing their facial hair for the first time, lockdown 3.0 sees a new trend; the bushy beard.

Popular in the 70s, the laid-back bushy beard is a classical style that can look dramatic if cared for. Already a favourite with George Clooney, Zac Efron and Michael Sheen, the bushy beard is easy to grow and covers a multitude of sins. However, they need to be looked after and trimmed so they don’t get totally out of control.

Session stylist and owner of Joe and Co, London, Joe Mills, says the bushy beard is the perfect anecdote to lockdown 3.0. “During the first lockdown, many men grew a beard for the first time, investing in beard trimmers and oils. I think this reflected how we all behaved – we embraced new skills, new fashions and new ways of working. People were enjoying embracing their natural texture, growing out their hair lengths or trying to cut their own fringes. However, for this lockdown, the feeling is more of frustration, boredom or being unfocused and so the bushy beard sums up their feelings.

“George Clooney, Hugh Jackman and Michael Sheen have all stepped out with bushy beards lately. The thicker the beard, the bigger it looks. This time round, rather than trimmed to round the face, it’s trimmed to make sure it doesn’t get out of control. And beard oils and serums ensure it doesn’t dry out or become too frizzy.”

Joe Mills top tips for lockdown 3.0 beards

1 Growing a big beard takes time – so you need to be patient.

2 Have a beard oil on hand – it can prevent breakage, and makes it look and feel healthier.

3 Daily grooming is essential so invest in a quality beard comb or beard brush. You also need to look at cleansing as well. Invest in a decent beard wash and conditioner as it will make all the difference.

4 Keep the moustache trimmed and shaped; big and bushy think Magnum PI, or short and neat AKA Freddie Mercury.

5 Trim it regularly with hair scissors to prevent it getting out of control and invest in a trimmer and take your time when trimming.

If ever there was a health and safety warning to take heed of, it’s this! A Boston area barber is lucky to be alive after he fell onto the scissors he was holding at work.

The freak accident happened on February 12. Surveillance footage provided by Boston Barber Co. shows Steve Silva slip and fall onto the scissors he was holding and accidentally stab himself in the chest. The image shown here is Steve, seconds before his fall.

According to Boston Barber Co. owner Rob Dello Russo, Silva required open heart surgery and is currently in the ICU, but he is expected to make a full recovery.

“The entire Boston Barber Co. is grateful for the fast actions of emergency responders,” Russo wrote in an email to Boston 25 News. “Steve’s doctors have told him he was extremely lucky he was able to get to hospital as fast as he did, or it could have had a different outcome.”

Russo added that Silva had just returned to work after being laid-off for portions of the last year due to the pandemic.

A GoFundMe fundraiser has been set up for Silva to cover medical expenses and his time off of work. So far, more than $17,000 has been raised.