BarberEVO Magazine

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Laura Davidson

The Fellowship Style Stage

It’s Thursday and it’s 9am and your Fellowship App is ready and waiting for the latest drop from Style Stage. 

Style Stage is a series of step-by-step educational videos produced by the Fellowship and featuring Fellowship members and hosted by Fellowship luminaries including President Robert Eaton, Chair and mentor of Project Extend, Michelle Griffin and Project Afro leader, Jacqui McIntosh.  Each Thursday at 9am a new video will be posted on both the Fellowship App and website giving members access to this motivating and inspiring step by step content. 

Filmed in a studio setting and edited in real time to give an ‘as live’ feel to it, the Style Stage is an invaluable educational tool for trainees and apprentices looking to dive deeper into cutting, styling or colouring techniques or for experienced stylists to upgrade their skills in an easy to watch format. 

The first Fellowship Style Stage will drop on Thursday 26th January and features Richard Windle of Sebastian Professional showcasing some of his favourite techniques for creating a beautiful done/undone look. Project Afro leader Jacqui McIntosh interviews Richard throughout the session ensuring he shares his top tips exclusively with Fellowship members. 

Don’t forget to download the Fellowship App for Free (Android and IOS) where Fellowship members will receive Style Stage direct to their app or view as a member on the Fellowship website – www.fellowshiphair.com

Tune in every Thursday at 9am. 

New Tea Tree Collection gives Hair and Scalp a Total Reset

JPMS™ and its award-winning Tea Tree brand focus on the root with new scalp care line and recommitment to planting another one million trees    

CENTURY CITY, California, Jan. 20, 2023– Tea Tree, the best-selling body and hair care brand from the iconic John Paul Mitchell Systems® (JPMS™), introduces a new collection to its line-up of award-winning products: Tea Tree Special Detox. With the continued growth of scalp care awareness among clients, these two new additions allow stylists the opportunity to refresh their clients’ scalps with a detoxifying experience at the shampoo bowl. Tea Tree Special Detox is formulated with ingredients known for skin-balancing properties for a facial-like feeling that scalps deserve, while promoting shinier, more-healthy looking hair.  

The new collection includes:  

·        Tea Tree Special Detox Kombucha Rinse 

·        Clarifying rinse infused with kombucha and apple cider vinegar 

·        Clinically proven to remove 74% of scalp buildup after one use* 

·        Smooths and seals the hair cuticle for shinier, softer hair  

·        Tea Tree Special Detox Foaming Salt Scrub 

·        Clinically proven to exfoliate and remove dry skin and buildup after one use* 

·        Formulated with an antioxidant-rich blend of volcanic ash, Himalayan pink salt, and French green clay  

·        Polishes and soothes the scalp​, leaving it feeling refreshed and renewed 

While the new Tea Tree Special Detox products remove unwanted buildup, the line also gives back – to the planet. Tea Tree is continuing its relationship with Reforest’Action, an organization with a mission to preserve, restore and create forests around the world. In 2022, Tea Tree and Reforest’Action succeeded their goal of planting one million trees across Peru and Haiti to aid and combat deforestation. Tea Tree has recommitted to increasing the scale of these efforts, pledging to plant another one million trees by the end of 2030. Learn more about Tea Tree’s commitment here: https://www.paulmitchell.com/company/reforestaction#stats 

Use Tea Tree Special Detox at the bowl for clients in need of a clean slate so they can experience that signature Tea Tree tingle, the invigorating fragrance and squeaky-clean scalp feeling. Offer it as retail for clients looking to maintain a refreshed scalp at home to remove product buildup. The Tea Tree Special Detox Collection launches this month, January 2023. To learn more about these latest additions, as well as the entire Tea Tree collection and its offerings, please visit: https://www.paulmitchell.com/tea-tree  

Tea Tree Special Detox features 100% PCR** (post-consumer recycled) packaging as part of a long-standing commitment to the environment. 

*Based on a clinical study conducted with 29 participants  

**Excludes closures  

About John Paul Mitchell Systems®    

John Paul Mitchell Systems®, a top manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for 40 years. The company produces salon-quality hair care, hair color, and styling tools through a family of brands including Paul Mitchell®, Paul Mitchell® Professional Hair Color, Paul Mitchell® Pro Tools™, Tea Tree, Awapuhi Wild Ginger®, MITCH®, MVRCK®, Neuro®. JPMS™ was the first company to take a stand against animal testing since its inception in 1980. In accordance with Co-Founder and Chairman of the Board John Paul DeJoria’s motto, “Success unshared is a failure,” the company has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. For more information, visit us atpaulmitchell.com| paulmitchellpro.com| @paulmitchellpro|@paulmitchell   

Fellowship For British Hairdressing Launch an Interactive Educational App

In 2023, the Fellowship are focusing on accessible education, and to deliver this have developed the Fellowship App, which is available for both Apple and Android phones. Their mission is to provide all generations of hairdressers with access to the latest education, information on Fellowship events and Projects along with regularly updated content. 

The Fellowship App will provide accessible education from world class Fellowship Members, building a community of like-minded hairdressers to share and showcase their work, watch content created by the Fellowship’s eight Project Teams under the guidance of their inspirational mentors and book tickets for Fellowship events.  App users can visit The Knowledge for the latest step by steps in cutting, colouring, and dressing hair  – it’s like a who’s who of hairdressing and provides a wonderful insight into the rich heritage of the Fellowship. 

Fellowship President, Robert Eaton added, “Our new app provides an incredible amount of information and education. Our vision for the app is to be the go-to tool for all hairdressers from apprentices and trainees to senior, freelance stylists, salon stylists and salon owners who want to discover the best in hairdressing education and inspiration. With content being updated regularly there’s no need to ever be stuck in a rut or in need of inspiration.” 

The Fellowship App is free to download – search Fellowship Education on the App/Google store to download and become the best version of you. 

Andis® Company Unveils Centennial Bespoke™ Trimmer

ANDIS COMMEMORATES 100 YEARS OF BRAND INNOVATION WITH FORWARD-THINKING CENTENNIAL TRIMMER FEATURING WIRELESS INDUCTION CHARGING.

Andis Company, a leading manufacturer of barbering, styling, and grooming tools, is thrilled to announce today the launch of the Centennial beSPOKE Trimmer. The latest trimmer in its portfolio is designed specifically for professionals who are inspired by precision design to create custom looks. The beSPOKE trimmer uses the latest technology, including revolutionary induction charging and next-level design, to pay homage to the brand’s leadership in innovation on its centennial anniversary.

“The beSPOKE Trimmer commemorates our 100th anniversary and ushers in the next century of Andis,” said co-CEO Matt Andis. “The premium Z-Blade celebrates the legacy of Andis as a quality blade manufacturer, while the wireless induction charging represents our relentless drive to innovate and help our creators take their artistry to the next level.”

The beSPOKE Trimmer’s design is a nod to the future with an ergonomic shape, sleek lines, and a modern, metallic color palette toasting Andis Company’s spectacular history. But what’s most unique is the tool’s wireless charging technology. The induction charging stand provides convenient, wireless charging, proudly displays your trimmer, and is compatible with other induction charging Qi-compatible devices, such as your phone.

“The beSPOKE Trimmer embodies who Andis is as a brand. By infusing innovation, modern trends, and premium color schemes, along with truly understanding advancements to solve daily challenges that our barbers and stylists face, the beSPOKE trimmer is a combination of sleek design and leading-edge technology,” said Angie Vlasaty Peterson, Andis VP of Marketing.

Like all Andis tools, the beSPOKE delivers power and precision with a high-speed rotary motor and lithium-ion battery providing 1.5 hours of cordless freedom to create. Wrapped in an elegant champagne finish, the Andis Outliner Deep-Tooth GTX-Z Blade delivers crisp visibility for tight lines, slick fades, and top-notch design work. The blade’s aggressive, zero-gap setting delivers a razor-like finish.

Available at authorized Andis dealers and online (MSRP $250.00), the beSPOKE Trimmer includes a premium induction charging stand, phone charging clip, 4 attachment combs, a power supply cord, and a one-year warranty.

With its sleek, ergonomic shape designed for all hand sizes and next-level performance features, the beSPOKE Trimmer is sure to become the next go-to trimmer for barbers and stylists. Learn more about the new tool at: https://andis.com/centennial

Connect with Andis Company on InstagramTikTok, and Facebook.

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

The Industry Take on the 2023 Golden Globes

The Golden Globes was back for 2023 – and after a few years off, we couldn’t wait to see some of the biggest stars in TV and film walk the red carpet.

As the first event of the Hollywood awards season, the Golden Globes doesn’t just hint at who will be taking home the trophies over the coming months, but it also sets the pace for those all-important red-carpet fashion and beauty moments.  The home of some of the most iconic moments in fashion industry, it certainly did not disappoint. Striking the perfect balance of sophistication and dazzle, our favourite stars make us swoon with their fabulous looks.

We caught up with some of our hair industry favourites to get the lowdown on some of the star-studded guest list’s looks, plus top tips for replicating them in the salon.

Golden Globes red carpet reporter Amelia Dimoldenberg looked ultra-glam and blow-dry queen Lisa Carter says: “Amelia’s vintage waves give off a glamorous feel, yet feel slightly more effortless. The way they’ve been dressed out leaving a much softer finish reminds me of the iconic Rita Hayworth. Her hair colour is not only perfect for her skin tone but goes very well with her outfit and really helped to accentuate the look as a whole.”

Barb Mahoney, owner of Leicester’s Do My Hair says: “Amelia is oozing with style. Her sunset copper hair complements her fair complexion, and she sets the look off perfectly with her mermaid waves.”

Bridal specialist Sharon Roberts says ‘I love how Amelia’s colour palette works from top to toe. I feel like her colourist, hair stylist and fashion stylist must have collaborated to ensure a really cohesive look. The dress and hair are not competing for attention – it’s a winner for me and no doubt will be copied by a lot of brides this year.”

Best Musical/Comedy Television Actor winner, Jeremy Allen White, turned heads for all of the right reasons – showing that he scrubs up just as well as outside of the kitchen! 

Lisa says: “Jeremy has embraced his natural texture, and I love that he’s attended such a prolific event with natural curls; it’s refreshing to see men with hair that is a little longer, looser, and in a more natural state – but still giving that groomed look.”

Curl Specialist Tori Kiff adds: “Jeremy has styled his curls back, which opens his face up and shows off his baby blue eyes. By pairing his curls with a tux, he is the perfect combination of styled and smart, with a touch of rugged and relaxed. I hope seeing Jeremy’s curls will encourage more men to embrace theirs.”

The much-loved Jenna Ortega stepped out in sexy, silky, pleated Gucci number – with hair that’s a world away from Wednesday’s trademark black braids.

“Chocolate is the gorgeous undertone I see here,” says Siobhan Haug, salon co-owner at Haug London Haus. “Those bronzed Gucci pleats are a subtle tone-on-tone complement to the warm chocolate nuances within that cool shag haircut. Our in-salon colour portfolio, IGORA Royal by Schwarzkopf Pro, has the most delicious range of chocolate tones on every level, which is perfect for recreating this look. Think coco blondes, velvet brunettes and melted chocolate on a light brown level.”

Also commenting on Best Actor for Motion Picture Drama winner, Austin Butler, Siobhan says: “I love his effortless waves offset with that sharp tux. Nothing says expensive like relaxed hair paired with precision tailoring. Incredible!”

Selena Gomez looked effortlessly elegant in a strapless black gown, paired with a ponytail. Jack Kilpatrick, owner of JKP Hairspa, Whitstable says: “I love this hairstyle on Selena as it looks effortless yet classy. The hair has an undone, lived-in feel with soft texture, which keeps it looking youthful and fun. To create this on a client, I would dry the hair upside down to add volume at the root. I would then put in some loose waves using a wand to create a hint of movement. I’d use my hands rather than a brush to put the hair up into a high ponytail – this prevents it looking too slick and neat. Wrapping a small section of hair around the band elevates it and to finish, I’d add hold and a subtle shine with a light hairspray”.

Booksy Announces Final Get Discovered Backstage Winner of 2022 – Barber Tiffany Blue!

Happy New Year! During 2022, Booksy, the leader in booking and business technology for the beauty industry, partnered with Idle Hand Collective, a group of traveling barbers and hairstylists who provide complimentary haircuts to top performers and artists at music festivals around the world. Together, Booksy and Idle Hand Collective joined forces to give beauty pros the incredible once-in-a-lifetime opportunity to style some of the country’s most renowned music artists! Many beauty providers had the opportunity to showcase their talents backstage, and the contest ended off with a bang! 

Congratulations to the final winner of Booksy’s 2022 Get Discovered Backstage contest – barber Tiffany Blue! 

Tiffany is a passionate barber who loves offering all her clients a celebrity treatment with hot towels and massages. The verified reviews on her Booksy profile are full of nothing but 5-stars! Find Tiffany on Instagram @atdbarberstudio or at her private suite barber studio, Attention to Detail Barber Studio in San Diego, CA. 

Tiffany got to be backstage at Countdown NYE music festival in San Bernardino, CA on New Year’s Eve weekend. What a way to end the year! This outer space-themed music festival featured out-of-this-world music artists, Galantis, Yellow Claw, DJ Snake, and many more!

“One of my first goals in cosmetology school was to be a celebrity barber. After a few years, I realized the people who sat in my chair are amazing people and deserved to have celebrity treatment as well. This is truly a dream come true, and I’m stoked to have this experience!” commented Tiffany. 

Booksy ambassador and hair artist industry leader, Phillip Wolff (@phillipwolffhair) was also doing a feature backstage at Countdown NYE, so Tiffany had the opportunity to learn tips and tricks for cutting hair from this industry icon as well! 

The 2022 Get Discovered Backstage contest may have come to a close, but you can still empower your business and get discovered by over 26 million customers on the Booksy Marketplace. Beauty pros – it’s time to boss up in 2023 and make this the best year yet! 

Download the Booksy Biz mobile app for free or visit booksy.info/learn-more learn more.

ABOUT BOOKSY:

Booksy is a cloud-based appointment booking solution for hairstylists, colorists, barbers, nail artists, estheticians, massage therapists, salons, barbershops, spas and more. It offers appointment scheduling, calendar management, online payments, and a suite of marketing management functionalities. Android and iPhone apps supported. Booksy features two mobile applications: Booksy Biz for businesses and Booksy Lite geared more for independent professional, plus a Booksy app for clients.

How to get Jeremy Allen White’s hair look from the 2023 Golden Globes!

Looking to recreate Golden Globes winner Jeremy Allen White’s hair from the red carpet tonight? America’s #1 Men’s Styling Brand, American Crew, partnered with celebrity groomer KC Fee (@kcfeeto achieve his lived-in, effortless look.

Inspiration: “For Jeremy’s Golden Globe look this year, I wanted the hair to look more lived-in and effortless rather than a more structured, sleek tuxedo Golden Globe look, which also suits Jeremy’s personality well,” states celebrity groomer, KC Fee. 

Look Breakdown 

1.I started by prepping the hair to create a foundation for the rest of the styling products. On towel-dried hair, I took American Crew® Light Hold Styling Gel and ran it through the whole head of hair to build thickness and shine.  

2. Then with a blow dryer, I diffused the hair while scrunching up the curls to give them definition. When the hair was about 75% dry, I used American Crew® Firm Hold Styling Cream to create extra hold and control, working it into the curls and continuing to enhance the curls with the diffuser. 

3. Once the hair was dry and had that lived-in, textured look, I took a dime-sized amount of American Crew® Defining Paste and rubbed it between my palms to activate, and pressed the product into each curl for added texture and increased definition.  

4. To finish off this look, I sprayed American Crew® Alternator Finishing Spray into the hair to enhance the natural look and provide shine and hold for the remainder of the night.  

Denman Delivers for Haircuts 4 Homeless

Stewart Roberts founder of Haircuts 4 Homeless recently received 200 bespoke branded Denman Original Stylers to gift or sell in support of his amazing charity. Haircuts 4 Homeless has built a community of skilled hairdresser volunteers who generously give their time free of charge to give haircuts to homeless people. This simple act of personal care helps give those experiencing homelessness a boost and just a little of the kindness they so richly deserve. Kevin McNamee, CEO of Denman International says “We were so happy to gift these tools to this amazing charity. We have a dedicated CSR team at Denman that actively seeks out opportunities to support brilliant causes like this one.

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Along with the branded Original Stylers Denman delivered 10 full hairdressing brush and comb kits for Stewarts professional network and 60 Be Bop Brushes to gift to their clients. The Be Bop is a simple palm styler that is small, lightweight and very easy to clean, making them the perfect takeaway tool. 

If you believe you can help extend Stewart’s network by volunteering your time and talent then please reach out on @haircuts4homelessuk on Instagram.

OUT NOW: BarberEVO UK and Ireland Issue 36 – January / February 2023

The latest issue of BarberEVO UK & Ireland is OUT NOW! Keep scrolling to find out what’s in store this month.

Get your copy here!

ON THE COVER

This issue is headed up by BaByliss’s Pete Cranfield, who chats about his essential tools for 2023 – get your hands on the BaByliss PRO Super Motor Clippers for the best cuts this year.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and incredible looks from American Crew, Liam Oaks, Fresha, and Barber Blades. We also get expert styling advice from SCurl, Andis, Takara Belmont, and Artero.

BARBER’S TOOLKIT

Have you ever wondered what tools are in the best barber’s toolkits? Well, we take a snoop inside the bags of some of the biggest names in the bizz. We talk tools, products, and trend predictions with Charlie Baker (WAHL Pro’s British Barber of the Year 2022), Hayden Cassidy (we all know her iconic work), American Crew All Star Education Teams’ Ian Harrold, and their Global Artistic Director Paul Wilson. Also, shoutout to Roxanne Batt and Sid Sottung, who tell us all about Artero clippers and Captain Fawcett styling products.

MARKETING

Marketing can seem intimidating, but you’re probably doing it already! Social media, Google, apps, and booking platforms like Booksy and Vagaro are your keys to getting your name out there.

One of our main features follows Steve Hilliard, who is owner of two salons, a published author, and business coach. He tells you how to keep your business robust – and keep those clients coming back for more.

Shelby Barriball also gives the lowdown on digital marketing with Vagaro, whilst Danny Robsinson shares his expert advice on strengthening your brand online to perfectly represent you and your business.

NEW YEAR, NEW TRENDS

We start with a New Year trend forecast from powerhouse session stylist, Josh Lamonaca. The Director of Menspire Salon and Menspire Academy, and educator of over 400k followers on Instagram, tells us what will be hot in 2023.

The brilliant Hayden Cassidy also gives her insight alongside Richie Finney, who is Founder of Captain Fawcett, showing how their top-class products will help you master every trend this year. 

Liam Oaks is our main feature, welcoming us behind the scenes to his studio, which he runs to help barbers create collections and get their work published. 

We can always rely on OSMO for the boldest, brightest styles. Brand Ambassador Brodie Raeside hits hard with men’s colour trends for 2023. An unmissable read that will put you miles ahead of the rest.

And finally, no one does motivation quite like our favourite columnist and Global Artistic Director of WAHL Pro, Simon Shaw. Read his pep talk and you’ll be chomping at the bit to launch your best year yet.

SHAVING

Johnny Baba, award-winning barber and close-shave specialist, gets us started with a look at health and safety for shaving – being clean in your work is just as important as providing the cleanest shaves.

Get precision every time with MÜHLE UK. Veronica Berman, Sales & Marketing Director, and their Head Barber Oran Lasocki give essential advice on shaving – the best practices and what to prepare for in 2023.

Kevin Vorley also gives us the lowdown on Morgans products and why they should be your go-to products for top-class shaves all year round – from skincare to tool care and everything in between.

We hope you enjoy this issue! You can order your print copy here.

Booksy Launches Innovative Service Variants Feature to Help Businesses Customize Appointments

If you are a barber pro and own a business, you may have staff of varying experience levels, with different speed of services and pricing. Although this is the industry norm, it can be tough for business owners to keep up-to-date on service lists and price menus that reflect so many variations. To make things easier and more efficient, Booksy, the leader in booking and business technology for our industry, launched their newest updated feature – Service Variants

Booksy Service Variants makes it simpler than ever to list and promote different services, descriptions, prices, and durations of services. Best of all, business owners will be able to assign variations to specific staff members.  

Why are Service Variants important? Well, the business owner of a nail salon might employ an entry level nail tech and an experienced nail manicurist. Those two staffers might perform a mani-pedi at different speeds and charge different prices. If that business owner uses Service Variants, clients won’t have to spend additional time trying to figure out which mani-pedi on the service menu they should book.  

Service Variants also help providers run their business more efficiently with customized team settings. Business owners now have more flexibility when assigning service duration and price to individual team members, helping to eliminate stressful workarounds of staff who work at different levels. 

This updated feature also allows for a more accurately booked team calendar. Before Service Variants, staff who worked faster than others may be limited to the number of appointments or standing around in between bookings due to a default booking duration. Now, business owners can embrace each team member’s own pace by adjusting service duration for individual staff members to make sure the teams’ calendar is accurately booked.      

Taking advantage of Service Variants means that clients have all the information they need to book by the experience level and pricing model they want. The amount of service time is crystal clear. Staff members availability becomes easier than ever to manage. This updated feature also eliminates common client misunderstandings which enhances satisfaction and keeps your salon, spa, barber shop running smoothly. 

Start creating Service Variants with just a few simple steps: 

  1. Head to “Business Settings” in the Booksy Biz app and select “Services Setup”
  2. Click on “Services & Combos Services”
  3. Select an existing service to edit, or “Add a Service”
  4. Under “Duration/Pricing”, in the “General” heading, click + “Add Service Variant”.
  5. Add a description to each one of the “Service Variants” 

In the beauty business, there’s no one size fits all model. Booksy Service Variants helps businesses of all sizes embrace the pace and level of experience of each staffer and helps customers find the best service for them.   

Download the Booksy Biz mobile app for free or visit Booksy.com/biz to learn more.

ABOUT BOOKSY:

Booksy is a cloud-based appointment booking solution for hairstylists, colorists, barbers, nail artists, estheticians, massage therapists, salons, barbershops, spas and more. It offers appointment scheduling, calendar management, online payments, and a suite of marketing management functionalities. Android and iPhone apps supported. Booksy features two mobile applications: Booksy Biz for businesses and Booksy Lite geared more for independent professional plus a Booksy app for clients.