BarberEVO Magazine

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Industry News

SHELDON EDWARDS ANNOUNCED AS SCURL AMBASSADOR

Luster’s SCurl announced in late February that Sheldon Edwards of HD Cuts London has officially joined the team as their latest Global Ambassador.

Sheldon joins the likes of Kenny Duncan, Sipp the Surgeon and Dave Diggs, who represent the SCurl brand.

Reginald Maynor, Director of International Business at Luster Products, was there to present Sheldon with his certificate, while Sheldon was on hand to sign copies of BarberEVO UK & Ireland Issue 19, where he was featured talking about the latest barber trends.

Reginald said: “This is a fantastic union with Luster SCurl – watch this space and follow this man because he wants to inspire and empower and he cares – he is leading by example.”

ANDIS ADDS NEW INTERNATIONAL BARBERS TO EDUCATION TEAM

Andis Company has announced it is expanding its global presence with two newly appointed Andis Global Educators, Wafie Zainal and John Phuatanyawong.

Both educators own and operate barbershops in their respective countries and have been internationally recognized in competitions across Asia.

Wafie Zainal has 15 years of barbering experience under his belt and his the founder of the Royale Barbershop in Malaysia. He’s travelled throughout Southeast Asia both for learning and educating and has won competitions both locally and interionationally.

John is the owner of The White Box Salon and Barbershop in Thailand, with nine years of experience in the hair industry. With the barber business booming in Thailand, John is a key player in the industry and has been working with many foreign hairdressers and sharing his knowledge with educational workshops throughout the country.

For more information about the Andis Education team, click here.

COSMOPROF WORLDWIDE POSTPONED

It has been announced that Cosmoprof Worldwide Bologna 2020 has been postponed and will now be held from the 11th to the 15th June 2020.

“The latest news concerning Novel Corona Virus in Italy have forced us to review our positions,” says Gianpiero Calzolari, President of BolognaFiere, which organises Cosmoprof Worldwide. “In agreement with the Regional Government of Emilia Romagna and with the Muncipality of Bologna, we have assessed the situation, and postponing the event is currently the most correct solution, to support Italian institutions engaged today in protecting our health.”

“The decision to postpone the event… is further evidence of our commitment to support the development of the cosmetic industry worldwide,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof SpA. “In this way, we can offer to the over 3,000 exhibitors of this edition and to the 265,000 operators attending our exhibition every year a high-quality business event, as in the tradition of Cosmoprof. I would like to thank our exhibitors and our partners for their understanding in the latest weeks, due to the complicated scenario in which we are involved. Thanks to the collaboration of the entire industry, our event in June will be a key moment for our sector.”

The 2020 program and special initiatives will not undergo substantial changes. In particular, the activities outlined in recent months are guaranteed to optimize the business opportunities of the operators attending the event in Bologna.

BARBEREVO ANNOUNCES MEDIA PARTNERSHIP WITH COSMOPROF

BarberEVO is thrilled to announce that for the first time, it will be acting as Exclusive Media Partner at this year’s Cosmoprof Worldwide Bologna.

This year, the Service Center Arena will host the first Hair & Barber Forum by Cosmoprof on Sunday 15th and Monday 16th of March, providing a place to study the ever growing and evolving barber industry in collaboration with top international experts.

The needs of male customers, who are increasingly interested in personal care; trending hair and beard styles; professional training and the appearance of the barbershop of the future are the key topics that will be addressed in special sessions hosted across the two days.

Expect live training and look and learn sessions, which offer barbers the chance to learn new professional skills and give them a necessary edge to remain at the top of their game in an increasingly competitive market, boost customer satisfaction and be prepared for the challenges of the future.

Access to the Look & Learn sessions can be obtained by purchasing a special ticket alongside the main event ticket.

BarberEVO is delighted to be exclusive media partner for this event, which provides a new and exciting platform for barbers on an international scale. 

To get your tickets or to find out more visit www.cosmoprof.com