Live with Charity and Emannuel!

In 2025, there’s no choice but to be a business-savvy barber – and the business-savvy barber uses Vagaro. With over 85,000 businesses already working with the platform, engaging with the tool to grow enterprises, boost innovation, and make the daily running of their business go smoothly.

Towards the end of last year, we at BarberEVO began our collaboration with Vagaro to create a series of Instagram Lives that gets into the nitty-gritty of the barbering business. In the first edition of the series, SalonEVO & BarberEVO Editor, Jennifer Paxton, was joined by Vagaro CMO Charity Hudnall and lead technical trainer, Emannuel Nevarez. The trio of industry experts sat down to discuss the all-important question… Are business-savvy barbers underrated?

“Well, first off, the barber industry itself, I feel, is underrated, right?” Charity said. “Barbers in general, they’re a necessity. Not only that, there is such a rich culture and history behind it all – it’s a community. So, barbers are thriving. Additionally, I’ve been watching barbers over the years and the business savvy is just amazing. It’s more than just the legacy, the history, and the culture – the marketing component that barbers are able to now do, especially through software like Vagaro, it’s insane.”

For Charity, marketing is key to great business, and a huge part of marketing is understanding your market! In 2025, clients want that one-stop shop – which is where Vagaro can give you a helping hand.

Emannuel said: “When I’m working with businesses, I first identify what business stage they’re in. And for barber shops, it starts with just building that professionalism that they need. They’re usually ready to take that next step. It’s about looking at who your audience is and who you are, whilst trying to market towards your ideal demographic. The more you can start being strategic about how you target them, the more success you’ll find.”

Find this, even more, and the answer to the question… ‘Are Business Savvy Barbers Underrated?’ in the full live down below.  

National Hat Day is here, and Lids and Sport Clips are celebrating in style with an exciting competition! To mark the occasion, they’re offering the chance to win a free hat—and not just any hat! Fans won’t want to miss out!

Introducing the Clear Hat

The first-ever fully-clear hat—a groundbreaking innovation that lets you wear a hat while still showing off your fresh haircut. Finally, the perfect solution to the age-old dilemma: how to rock a hat and flaunt your hair at the same time.

Win the Clear Hat

Lids and Sport Clips are giving away 100 Clear Hats! To enter, comment on their official Instagram giveaway post before January 20th. Don’t miss your chance to snag this one-of-a-kind piece!

Exclusive In-Store Offer

From now until January 20th, head to a Lids store and sign up for the Lids Access Pass Premium. Not only will you unlock all the perks of the program, but you’ll also receive an email with a coupon for half off an MVP haircut at Sport Clips. Fresh hats and fresh haircuts—a perfect combination!

The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is urgently seeking donations for the Disaster Relief Fund to help those affected by the wildfires in Los Angeles.

As an industry built on creativity, care, and connection, it’s time for us to rally together and provide the support our peers so urgently need.

For many, these fires have not only destroyed homes but also livelihoods. Salons, tools, and products have been lost, leaving countless professionals struggling to rebuild their lives and businesses.

This is where we can step in. The Professional Beauty Association’s Disaster Relief Fund is providing critical aid to those affected, ensuring they have the resources they need to begin again. Whether it’s helping to replace lost equipment, supporting salon rebuilds, or easing personal financial strain, every donation makes a real difference.

Now is the time to show the strength of our community. Let’s come together to make an impact. No contribution is too small—every dollar brings hope.

Ready to help? Donate today: www.probeauty.org/disaster-relief-fund

Tomoya Nishimori, the visionary founder of Mr Brother’s Cut Club, has become a celebrated figure in the global barbering community. With his distinct approach to barbering, he has not only built a brand that embodies the spirit of craftsmanship and creativity but also plays a pivotal role as an ambassador and educator for BROSH, Asia’s No.1 men’s grooming brand from Japan.

Barbering wasn’t always on the cards for Tomoya, but once he set his sights on the industry, he mastered it on a global scale. Following a chance meeting with two influential barbers in Japan, he switched from hairdressing to barbering and became the powerhouse we all know today.

“I was originally a hair stylist in Japan, but around 12 years ago I made the change to barbering, as I wasn’t happy in the job,” Tomoya explained.

“I wanted to work somewhere where I feel I could express myself within styles, and not just focus on a general cut. Around this time, Donnie Hawley, owner of Hawleywood’s Barbershop in California, came to Japan to meet Kawakami from Apache Barbershop, and I had the opportunity to meet them both.

It was because of this encounter that I felt inspired to change career paths to go into male grooming. It is something I had been wanting to do for a while, and this was my sign to take the plunge to open my own shop – and Mr Brother’s Cut Club was born!”

THE BIRTH OF A LEGEND

After its inception, Mr Brother’s Cut Club became a phenomenon. Mixing traditional Japanese styling techniques with retro American barbershop designs cemented their spot as a unique yet elevated grooming location in Tokyo.

Following this success, it’s hard to pin Tomoya down in one place – whether he’s working in the barbershop or educating across the globe with BROSH.

“My day-to-day is constantly busy,” Tomoya chuckled. “I do education almost every week, which means I am always on the road – whether that’s in Japan or across the globe.”

“There is hunger from people not just in Japan, but all over the world to expand their skill set in barbering and styling – beyond the fade,” he added.

“It’s great to spread the message of BROSH as a premium, Japanese grooming brand. People are very receptive and interested in the BROSH brand, our products, and how versatile they are. I love showing people all that you can achieve and create with these products.”

A PHOTOSHOOT WITH PURPOSE

As the cover star for this issue, Tomoya and BROSH wanted to create a photoshoot that would showcase the duality of Japan’s cultural landscape, and in turn, the duality of BROSH as a traditional barbering brand with urban roots.

When you think of Tokyo, your mind will go from ultramodern, neon skyscrapers to historic temples and cherry blossoms.

“We highlighted two different locations within this shoot as a way to represent Japan to the world in a meaningful way, as well as to represent myself and my lifestyle,” Tomoya explained.

“The neon signs and vibrant nightlife of Kabukicho showcase my lifestyle because I enjoy the moments I’m not working where I can find energy and inspiration to carry on.

We also chose to shoot some of the images in Asakusa – with its traditional craft shops and location near the Sensō-ji temple – which represents Japan and what my country looks like to the outside world.”

THE ROLE OF BROSH PRODUCTS

When planning the shoot, Tomoya also wanted to ensure it showcased the versatility of the BROSH products.

“I wanted to show readers that no matter what style, length, or hair type, there is always a BROSH product that will help you achieve your goals,” Tomoya enthused.

We asked Tomoya what some of his hero products were when styling for this collection.

“For the photoshoot, I always start off using the BROSH Styling Base Spray, and this is very essential to me to ensure the hair is prepped,” he explained.

“In conjunction with the spray, I also used the BROSH Feather Weight Fiber Pomade to add texture, while holding the hair in place when adding the final touches.”

PRIDE IN CRAFTSMANSHIP

There were multiple points of inspiration and motivation for Tomoya during this process, but pride was a central feeling.

“Not only do I want to highlight BROSH and my own barbering skills, but I want to show the world how skilled Japanese barbers actually are,” he told us.

“I am very proud that Japan is known for producing highly skilled barbers and high-quality products, so I want to ensure that this opportunity reflects that too.”

Each year, Keller international offer one lucky – and, indeed, deserving – student the Keller International Scholarship. This year, the winner of the scholarship is Russell Maidlow. The barber, from the barbershop Allied Barber & Supply in Davenport, Iowa, has had a life wrought with difficulty – but has proved that, through resilience and a genuine passion, you can make it through the other side.

Keller said: “We are proud to announce Russell as the recipient of this year’s Keller International Scholarship! Russell’s passion for barbering began at the young age of twelve, when he first walked into a barbershop and was captivated by the artistry and talent he witnessed. This early experience inspired him to pursue a career in barbering, where he hopes to blend his creative skills with his desire to help others.”

We caught up with Russell to learn how the scholarship has changed his life. The barber told us that when he received the scholarship – he was facing many hardships, including family illness mental health issues and financial strain.

“This was an incredibly difficult period – trying to pay attention at school, keep my shop open, and monthly doctor visits for my wife has made this probably one of the hardest things I’ve ever done… and my life has by no means been easy,” Russell told us.

Despite facing mental health challenges throughout his life, Russell has used these experiences to shape his understanding of the importance of mental wellbeing and self-care. In addition to his love for creating handmade soaps, Russell now wants to take his artistic side further by honing his craft as a barber, not only to make his clients look great but to offer them a safe, supportive space where they can feel comfortable discussing their personal challenges. Keller International told us more about Russell’s plans, explaining: “Russell’s goal is to build a barbershop that is more than just a place for haircuts; he envisions it as a holistic space where clients can care for both their image and their mental health. By sharing his own journey, he hopes to create an environment where people can feel heard, supported, and uplifted. We are incredibly inspired by Russell’s vision and dedication to combining artistry with empathy. Congratulations, Russell!”.

Richard Finney, founder of Captain Fawcett Ltd, has been honoured with the prestigious Member of the Most Excellent Order of the British Empire (MBE) in the 2025 New Year Honours List in recognition of his outstanding contribution to International Trade and to Charity.

This honour highlights Richard’s leadership in expanding British enterprise globally along with his dedication to charitable causes. These include men’s mental health, homelessness, and children’s welfare.

A key initiative is the annual BarbersRide charity motorcycle ride, co-founded with Xavier Berrell and Colin Petrie, and now entering its ninth consecutive year, which has to date raised over £180,000, for children’s charities such as Alder Hey and Great Ormond Street Children’s Hospitals as well as ‘Make-A-Wish’.

In his acceptance of the MBE, Richie is quick to emphasise that this esteemed recognition is not his alone, but rather a reflection of collective dedication and team work.

“In the guise of Captain Fawcett, I am but truly honoured to have been awarded ‘Member of the Most Excellent Order of the British Empire’ — Huzzah! However, this highly esteemed accolade should and will be shared, for I am but the conductor of a hugely professional and incredibly creative orchestra of talent that has in turn contributed so much to Captain Fawcett’s ongoing success. Together, we are building something both disruptive and extraordinary to boot.”

Founded in 2010 at a kitchen table in Terrington St Clement, Norfolk, Captain Fawcett has grown to become a beacon of British quality and craftsmanship in Gentleman’s Grooming and Hair Care, exporting to 48 countries and earning a reputation for its award-winning products and distinctive character.

Beyond business, Richie has driven Captain Fawcett’s commitment to social responsibility, with initiatives like ‘BarbersRide’ becoming a flagship of the brand’s mission.

This award serves as a reminder of the importance of creating a community, celebrating the combined efforts of the entire team, suppliers, distributors, partners, and stakeholders around the globe, who have all played essential roles in Captain Fawcett’s remarkable story.

“Life isn’t a straight track. It’s full of pot holes, detours, steep climbs and alarming descents,” reflected Richie. “As such, it’s important that you surround yourself with a motivated team who both subscribe and add to the brand ethos and believe in it as fiercely as you. Getting this formula right, will result in the remarkable. For in truth, one’s journey is defined by fellow travellers who are willing to take the road with you. Teams grow, people come and go, however, every individual adds to the creative whole. This honour isn’t mine alone; it belongs to my stalwart companions who share the weight and lift one another when we stumble. Step by step, we press on together.”

As Richie accepts this prestigious honour, he hopes that his story will serve as an inspiration to others, as indeed others have inspired him, proof that with a commitment to hard work, a dash of good fortune, a certain amount of resilience, and having the right people in your corner, your dreams can become reality.

Richard Finney MBE looks forward to continuing the company’s growth. “Captain Fawcett has always been about forging lasting relationships. It is people who cement the sturdiest of foundations, the cornerstone of Captain Fawcett’s success is in supporting communities, and expanding the horizons of UK trade,” he said. “I look forward to the challenge. Here’s to 2025!” 

For more information on Captain Fawcett, please visit www.captainfawcett.com

In each edition, we choose a rising star – someone who is taking ownership of their path and building a booming career in the barbering world. With previous rising stars coming from all across the UK, this time it’s a little closer to EVO’s home. Made in Glasgow, but making waves across the UK… let us introduce Montel Campbell.

“Honestly, I just want to be a powerhouse of a person in every way possible… and barbering is the vessel for me to get there,” Montel Campbell told us from his East Kilbride, Glasgow barbershop, 1147.

“But my barbering journey has really been propelled by the people around me – and they’re who I keep going for.”

At only 25, Montel Campbell has built his booming career upon hard graft, continual education, and a humility toward those who raised him – both at home and in the barbershop (which, in Montel’s world, often overlap).

Montel’s journey hasn’t been an easy one, but it is one that proves him a beacon of resilience. So, let’s go back a few chapters to learn about the beginnings of our barber on the rise to stardom…

A HUMBLE START

“I remember it was a really difficult time. My mum, my sister, and I had been living in a refuge after certain circumstances meant we had to move homes. We were still trying to get settled when I met Tony for the first time.

I remember going to get my haircut with him, and thinking he was just so cool. We had the same V-cut mullet, with bleach at the back – so it just felt serendipitous to me.”

“He was my barber until he gave me a job, and he became my boss. I always wanted to work with him – and I’m extremely fortunate that I did for 10 years.

But what I’ve realised only recently was that it wasn’t just about liking cutting hair: it was Tony and the environment he had created.”

BUILDING A CAREER

Since Tony helped Montel start out in the business, his career has boomed – and he has recently gone into business with “one of the best barbers in the game,” Adam Berry, to open their shop 1127. Still based in East Kilbride, the pair aren’t far from Tony.

Montel has also built up a reputation for his forward-thinking cuts and styling.

“I always find inspiration on social media. I mean, Tony would always be blasting out mad trims that East Kilbride hadn’t seen yet – but through Instagram, I’ve been able to check out people’s styles from across the world and make friends with a lot of them.

Although, I have to say, what South American barbers are putting out there right now is insane. It’s mad colours, with super clean fades and designs – just all-out madness.”

THE POWER OF EDUCATION

Not only is Montel an advocate for pushing the limits of hair – he is also a firm believer in the power of education.

The barber recently joined the OP Barberschool as part of the education team after completing the Year One course and credits the OP D.F.S Formula for changing his career.

“Honestly, Josh OP is now one of my industry icons. What he’s done with his online academy is insane. He’s made it accessible for so many people, which is rare. I always tell people that I got my course on sale – and I don’t know where I’d be without it.”

“I am lucky to say that I get to work closely with the UK team, which consists of Tony Forrest and Marie Rainsford, who have both provided me with the support I need in the process of becoming an educator.

Shout out to those two because they’ve really supported me on this journey as an educator – always being patient and understanding.”

SUPPORT SYSTEM

Throughout our interview, Montel consistently referred to those who have supported him so far on his journey… “Tony Cairney, Adam Berry – they’ve been integral to my success so far.”

But Montel’s greatest support? His mum. “I grew up watching my mum work three jobs just to make ends meet. She didn’t ever let my sister nor I go without anything growing up. My gran, too – she would even chip in with my mum whenever I needed tools. It’s why I do what I do. It’s for my mum and my gran always.”

THE SECRET TO SUCCESS

Perhaps this humility and resilience is why Montel’s rise has been so swift. But as our conversation came to a close, we asked Montel: What’s the secret to success in this industry?

“You might face some difficult challenges in your life, but things happen to people – not because they deserve it – but because the world knows they can handle it.

Work hard, become great at what you do, and invest in yourself. Network with anyone you can – every single interaction you have, whether it be professionally or at the gym, is creating a network.

But the most important things? Be kind. Be yourself. Be positive… and put smiles on people’s faces whenever you can. The sky is the limit, and you set the height of your own possibilities.”

The NHBF Top 100 Influencer Index Award Ceremony is back for its fourth year!

Now in its 4^th year, the award offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector.

Click below to watch the countdown for the Top 20 winner announcements.

This year’s Top 100 are:

1. Cal Newsome – @cal_newsome
2. Samuel A Bentham – @samrascals_
3. Rob Wood – @novocabelohair
4. Chlöe Swift  – @chloeswiftstylist
5. Josh Lamonaca – @joshlamonaca
6. Sarah Brawley – @sarahbrawleyhair
7. Sarah Keane – @slkbleachexpert
8. Casey Coleman – @caseyc_hair
9. Jaymz Rigby-Marsters – @jaymz.marsters
10. Jack Mead – @jackmeadstylist
11. Richard James – @cyrl_cymru
12. Errol Douglas – @erroldouglashair
13. Okikiola Emaleku – @theskinpriest
14. Daisy Goord – @daisy_goord
15. Heffy Wheeler – @heffyx
16. James Earnshaw  – @jhair_stylist
17. Helena Brookes – @hellsbellshair
18. Dale Mehmet – @dalehuncho
19. Sophia Hilton – @hiltonsophia
20. Simon Tuckwell – @heavy.metal.hairdresser
21. Alan Beak – @alan_beak
22. Emily Rosemonk – @emilyrosemonkhair_
23. Charles Gray  – @charliegray248
24. Tom Smith – @tomsmithhd
25. Craig Henderson  – @craigsbarbershop
26. Eleanor Szejnar – @beautybyelee
27. Hollie Rudge – @holly_styleshair
28. Adam Reed – @adamreedhair
29. Mark Leeson  – @markleeson68
30. Akin Konizi – @akinkonizi
31. Jake Nugent  – @jakenugent.hair
32. Lydia Wolfe – @lydwolfehair
33. Emma Fowler – @emmafowlerhair
34. Charlotte Harding – @the_hair_mermaid
35. Andrew Barton – @andrew_barton_hair
36. Kamila Borowiec – @glamliciousnails
37. Rachel Valentine – @rachelvalentinehair
38. Corey Jack  – @coreyjackhairr
39. Ky Wilson – @kycutwilson
40. Georgia Bell – @georgiabellhair
41. Hazel Dixon – @hazeldixon
42. Dawn Robertson  – @dawnhair24
43. Jaz Moger  – @paintbyjaz
44. Manshi Pandey – @manshi_priyadarshi
45. Frazer Wallace – @frazerhair
46. Jeseca McMahon  – @jesdoeshair_
47. Guy Kleinhaus – @guydoeshair
48. Dean Gleeson – @dean_gleeson_
49. Simon Butcher – @simonshairground
50. Siobhan Jones – @siobhanjoneshair
51. Lewis Sidney Gumbrell – @siddabarber
52. Stephen Hopper – @sh.hair.ne
53. Mason Josh – @masonthestylist
54. James Begley – @jamesbegleyliverpool
55. Jonathan Andrew – @jonathanjandrew
56. Simon Townley – @simontownley
57. Justin Mackland – @justinmackland_hairartist
58. Theresa Foddering  – @thenaildresser
59. Dylan McConcahcie – @dylan.official_hairstylist
60. Verity Ollerenshaw – @verityollerenshaw
61. Rhys Whitehouse – @r.whitehouse_cuts
62. Scott Cooper – @thecurlyscott
63. JJ Sivani  – @jjsavani
64. Felix Marrero Morales – @hairbyfelixuk
65. Safy Burton – @saffffy
66. Alyssa Davila – @thehairfairyy_
67. Giuseppe Stelitano – @giuseppebstelitano
68. Brooke Evans – @br00ke.evans
69. Marlon Hawkins – @marlonjhawkins
70. Oscar Mendoza – @oscar.mendoza_
71. Paige Taylor Dargan – @taylordbypaige
72. Vicki Lord – @vickilordhair
73. Terri Harris – @terricolours_hair
74. Laura Hill – @laurahillhair
75. Daniel Couch – @danielcouchhair
76. Jodie Whitehead-Booth – @jodie_whitehead_
77. Ben Grace  – @bengracehair
78. Keri Blue – @keribluebarber
79. Mel Brough – @mehlun
80. Caspar Finch – @casparfinch
81. Darrel Starkey – @hairbydarrel
82. Kymberley Holmes  – @kymberley_hairstylist
83. Amy Sultan  – @amysultanhair
84. Karis Woodward – @karisamyhair
85. Amy O’Sullivan – @hairbyamyosullivan
86. Rebecca Ruiz Hoynes – @bexx_hair
87. Sophie-Rose Goldsworthy – @sophierose_golds
88. Emma Dixon – @emmadixonhair
89. Stephen William  – @stephenwilliamhair
90. Simmi Lennark – @simmibeautyx
91. Stacey Whyte – @stacey.hairartist
92. Gemma Smidmore  – @colourbygemma
93. Emy Roccabella – @emyroccabella_hair
94. Adele Clarke – @adeleclarkespectrum
95. Rhiannon Lamb – @naileditbyrhi
96. Stacey Wright – @staceywright_hair
97. Terry Longden  – @terrylongdencreatives
98. Annie Barrett  – @annieb1creations
99. Bianca Lerario – @Bianca Lerario
100. Lauren Churchill – @lauren1creations

The latest issue of BarberEVO is OUT NOW!

Happy New Year! Welcome to the first issue of BarberEVO in 2025 – here we have a magazine fill to the brim with the latest tips, techniques, and advice to help you get the ball rolling and nail the new year. Whether you’re looking to refresh your barbershop, you’ll find inspiration in our Interiors feature, or in need of some goal setting or pricing advice, you’ll find some guidance in our Business feature. Let’s kick January off with a bang and start the new year on the right track!

COVER STAR: Tomoya Nishimori

This edition, our Cover Star and Barber of the Edition is the globally renowned barber Tomoya Nishimori. He is the mastermind behind the iconic Mr Brother’s Cut Club, and global educator and ambassador for the premium Japanese grooming brand, BROSH. In this feature, we delve into the backstory of Tomoya and find out exactly how he became the barber that we all know and respect today – as well as hearing about his passion for BROSH and showcasing the talent of the Japanese barbering industry.

EVENTS

Kicking off all thing’s events, we hear from Andy Dawson who was recently involved in the opening of the brand-new Footasylum store in Aberdeen’s Union Square shopping centre. Elsewhere, we dive into the roaring success of EVO On The Road: Glasgow edition – the sold-out event was not to be missed! BarberEVO was also lucky enough to attend the MR. Barbers annual award ceremony and see the excitement firsthand. And who could forget about the Fellowship’s Luncheon and Awards at The Londoner Hotel – we have it all covered here!

NEW YEAR

Bringing in the new year, we hear from Luke James Dolan who won the coveted title of Wahl’s British Barber of the Year for 2024. We speak to four of the best and brightest barbers about their goals for the new year ahead, and our columnist Alan Beak shares his tips for goal setting for the year ahead. Columnist Vikki Harrison-Smith showcases one of her brightest stars from the SB Barber Academy, and Rob Wood from Novo Cabelo reflects on the monumental year he had in 2024, while Andy Dawson of SIGMA Male Image shares his accomplishments, and offers advice on how you can achieve your goals.

INTERIORS

Here, we take a deep dive into the chilled oasis that is Folk. and hear from owners Jordan Coubrough and Sean Dick about how they created the relaxed, yet elevated, space. Elsewhere, we hear from Mustafa Ismail, owner of R.W. Wolf Barbers, who took home the impressive accolade of Wahl’s British Barbershop of the Year 2024 to find out about their trend-setting design inspiration. Vikki Harrison-Smith and Graeme Macaskill share the results of Daylight Company in their barbershops, and we spotlight Mari de Monte’s Manhattan based barbershop Low Ear.

BUSINESS

REM UK have been at the forefront of innovation for decades, and the BarberEVO were lucky enough to get a behind-the-scenes tour of the factory to see where the magic happens. One of BarberEVO’s newest columnists Graeme Macaskill talks us through how to rise prices in the new year, while the NHBF break down the first budget from the Labour Government and how that will affect you.

PRODUCT FOCUS: Haircare

Barbering isn’t all about haircuts, it’s also about helping your clients care for their hair. Starting this feature off strong, we hear from Ryan Lewis, owner of Club13 in Hull and STMNT Grooming Goods ambassador, about his go-to haircare tips and tricks for clients. Columnist Hayden Cassidy shared how you can care for your hair away from the barbershop, while Mark Maciver talked about the need for conversations around hair-loss, and Olivier Mathis went through his beard care routine with The Bluebeards Revenge.

Vagaro Enhances E-Commerce Capabilities with Introduction of Product Variants

Vagaro, the leading software for businesses in beauty, wellness, and fitness, has announced the launch of its new Product Variants feature, offering businesses even greater flexibility in managing their retail sales all in one place.

The new feature allows businesses to easily manage product variations, such as different sizes, shapes, or colors, by simply indicating these details in a dropdown menu. This eliminates the need to enter each variant as a standalone product, simplifying the inventory process. Additionally, users can manage essential product details such as ingredients, instructions, and size guides, all from one centralized page.

The launch reflects Vagaro’s commitment to being a comprehensive, all-in-one solution for beauty business owners. Industry data shows that retail sales contribute between 15-40% of revenue in the beauty industry. With the addition of product variants, users can maximize these product sales directly from their Vagaro account.

“Beauty & wellness professionals know that time is money. Our product variants feature will give some of that time back while also helping them improve their retail sales; enhancing their revenue in more ways than one,” says Vagaro CMO, Charity Hudnall.

Businesses can efficiently manage and sync their entire online inventory without the need to dedicate excessive time to stocking or updating multiple platforms. Vagaro AI also offers businesses the ability to craft product descriptions and details quickly, further enhancing the efficiency and professionalism of their online stores, especially when used in combination with product variants.

In Conclusion: The addition of product variants streamlines the retail experience for beauty professionals, enabling them to manage their inventory and product details with ease. With this new feature, Vagaro continues to help businesses grow by simplifying complex tasks and enhancing revenue potential.

For more information on how product variants can help businesses thrive, visit Vagaro.