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GA.MA Professional launches new Lumine Beetle Clipper

When it comes to precision styling, the right clipper makes all the difference. GA.MA Professional, the global hair tool leader, is excited to announce the launch of their new Lumine Beetle Clipper. Small in size but packed with all the features of a larger trimmer, this compact powerhouse is the perfect choice for detailed work like finishing touches, intricate designs and precision cuts.

Designed with both ergonomics and durability in mind, the Lumine Beetle Clipper (Price: $47.20) is ideal for stylists who need accuracy without sacrificing performance. With a 6000 RPM motor, it effortlessly delivers professional-grade results, whether you’re perfecting a sharp fade design, refining edges around the ears, beard, or sideburns or tidying up the nape. Its lightweight beetle-inspired design prioritizes safety, enhances productivity and allows for faster work to keep up with the fast pace of salons and barbershops.

What sets the Lumine Beetle Clipper apart is its Professional Sintered Blades. These blades blend the durability of forged steel with the lightweight feel of synthetic materials, created through a cutting-edge sintering process. This advanced technique fuses metal powders into a corrosion-resistant structure that’s built to thrive in wet environments like salons. The result is a blade that’s as reliable as it is precise.

Additional Features:

  • Cord: Professional Cord/Cordless
  • Additional Professional Sintered Blade Included
  • Battery: Lithium Battery
  • Autonomy: 90 min.
  • Hanging Hook
  • Minimum Cut: 0.3 mm

For added convenience, the clipper includes three comb attachments (1.5 mm, 2 mm and 3 mm), perfect for tackling a variety of hairstyles and fade techniques. Whether you’re working in a salon or on the go, this compact tool can even easily slip right into your pocket, delivering pro-level results wherever your styling journey takes you.

With its advanced technology, ergonomic design and powerful performance, the Lumine Beetle Clipper is the ultimate creative partner. Whether you’re a seasoned professional or just starting out, this clipper helps unlock your potential and keep your work sharp, precise and inspired.

The Lumine Beetle Clipper will be available for purchase at www.gamaprofessional.us.

Jay’s Barber Club Charity Christmas Cut’athon at Denman HQ

Jay Millar and the awesome team at Jay’s Barber Club in Belfast ran a cuta’thon for charity at the Head Office of Denman International on December 18, 2024.

The team took time out of the hectic pre-Christmas rush to devote three hours to cutting the hair of up to 25 staff members and ALL proceeds went to Haircuts for Homeless.

“Haircuts for Homeless is one of our chosen charities and when the opportunity arose to raise money through the cuta’thon we were incredibly grateful to Jay and his team for stepping in. The staff loved having the convenience and novelty of getting a cut and finish without even leaving the premises,” Maria Stafford, Partnership Development Manager. 

Jay and the team were delighted to support this amazing charity founded by Stewart Roberts, as they are no strangers to helping the local community. Jay Millar already works tirelessly to promote mental health awareness and donates his time and services to those struggling with homelessness.

The Denman team is now all set for a handsome Christmas!

It’s All About Connections – Vagaro Connect

Vagaro Launches Connect App to Enhance Real-Time Communication for Businesses and Clients

In today’s fast-paced business environment, effective communication is more important than ever. Vagaro has introduced Vagaro Connect, a two-way messaging platform designed to improve communication between businesses and their clients, as well as among team members. Accessible via the Connect App or Vagaro Desktop, the app enables seamless, real-time conversations, empowering businesses to deliver a personalized experience to clients while improving team collaboration.

The dedicated business communication channel within Vagaro Connect ensures that work-related messages are kept separate from personal messages, allowing business owners to set clear boundaries. This helps improve professionalism while maintaining effective communication.

What is Vagaro Connect?

Vagaro Connect is an extension of the Vagaro Pro apps that provides an easy-to-use platform for direct messaging between clients and businesses. By enabling two-way chat for both client and team communications, Connect helps simplify the process of staying in touch, with all features fully accessible through the Vagaro Pro app on desktop and mobile. Full functionality is available with Vagaro’s text messaging (SMS) feature, making it easier to stay connected at all times.

While many business owners already communicate with clients and employees through emails or phone calls, Vagaro Connect offers a more streamlined and efficient solution. Unlike traditional methods, Connect enables real-time, personalized communication that’s more efficient and easier to track.

Turn Conversations into Conversions

In addition to facilitating communication, Vagaro Connect helps businesses convert positive client interactions into booked appointments or upsell opportunities. When communicating with clients through the app, business owners can send appointment links directly to their calendars, allowing clients to book services on the spot. The integration with the Vagaro Calendar makes it easy to send clients links that go straight into a service provider’s schedule, ensuring that every interaction has the potential to turn into revenue.

This seamless integration between chat and scheduling simplifies the booking process for clients and helps businesses secure revenue quickly. The combination of fast response times, personalized service, and easy scheduling ultimately enhances the customer experience and boosts the likelihood of repeat business.

Acquire Client Information Quickly & Easily

In today’s fast-paced environment, speed and accuracy matter. With Vagaro Connect, businesses can quickly obtain important client details through direct communication, without the need for time-consuming phone calls or emails. By enabling text messaging, businesses can immediately gather essential information, update appointment details, or request feedback, all while ensuring a personalized and efficient interaction.

The platform also includes an internal notes feature, allowing businesses to leave relevant client details within the chat history. This keeps all team members informed about a client’s preferences, upcoming appointments, and any other important information, ensuring a seamless experience for the client at every touchpoint.

Clear Communication Across Multiple Platforms

Another standout feature of Vagaro Connect is its ability to maintain consistent communication across various platforms. Clients can reach out via the Vagaro Marketplace, your Branded App, or your MySite. Once a client initiates a conversation, the message icon will appear across all platforms, so businesses can respond quickly, regardless of where they are.

Even if the conversation doesn’t proceed in one uninterrupted stream, Vagaro Connect allows businesses to pick up right where they left off, ensuring continuity and preventing any information from falling through the cracks. With access to message history and internal notes, your team can stay aligned on client interactions, no matter where they take place.

Improved Team Communication

Effective team communication is a cornerstone of any successful business. Vagaro Connect enhances internal communication by allowing team members to engage in one-on-one chats or group chats, helping managers communicate with employees about important matters, including:

  • Scheduling and shift changes
  • Payroll and staffing updates
  • Training opportunities
  • New inventory or promotions
  • Daily deals or special events

In addition, Vagaro Connect syncs with employee calendars to provide a real-time view of each team member’s availability, ensuring that scheduling issues are addressed quickly. Whether it’s ensuring that a team member is free to take a client or sharing important business updates, Vagaro Connect improves operational efficiency and promotes a more informed, connected workforce.

Better Work-Life Balance

While it’s important to be available for clients and employees, it’s equally important to maintain personal boundaries. Vagaro Connect helps business owners preserve their work-life balance by keeping professional communication separate from personal messages. By using the app, business owners can respond to clients and employees when needed, without worrying about personal conversations mixing with work communications.

This not only maintains professionalism but also prevents the mix-up of private and business messages, offering a much-needed distinction between the two. By allowing business owners to manage all their communications in one place—without using personal phone numbers or email addresses—Vagaro Connect helps maintain the right balance.

Conclusion

As businesses seek more effective ways to manage client and team communications, Vagaro Connect emerges as a crucial tool. The app enhances the overall client experience, streamlines internal communication, and supports a healthy work-life balance for business owners. With its seamless integration with Vagaro’s other tools and features, Connect enables businesses to manage real-time communication more effectively and efficiently.

Businesses looking to improve communication, streamline client interactions, and enhance team collaboration can start a FREE 30-day trial of Vagaro Connect today and experience its impact firsthand.

HairCon to welcome International Hairdressing Awards

The International Hairdressing Awards (IHA) is set to make waves in 2025 with its prestigious awards ceremony taking place on Saturday, June 21st, during the much-anticipated HairCon event at Manchester’s iconic O2 Victoria Warehouse. This exciting announcement marks a milestone collaboration between two powerhouse platforms in the hairdressing industry, promising an unparalleled experience for professionals across the globe.

This partnership unites the creative brilliance of the IHA with the vibrant networking, education, and business opportunities offered by HairCon, organised by The Assembly Events Ltd. Together, they aim to create a dynamic space that celebrates artistry, fosters innovation, and supports professional growth within the global hairdressing community.

Mikel Luzea, CEO and Founder of the International Hairdressing Awards, shared his enthusiasm for this groundbreaking partnership: “The International Hairdressing Awards are more than just accolades; they are a celebration of the artistry and passion of our industry. Partnering with HairCon allows us to expand our reach and impact, offering participants a comprehensive platform to connect, learn, and be inspired.”

Michael Dynan, CEO and Founder of The Assembly Events Ltd., echoed the excitement: “We’re thrilled to announce the prestigious International Hairdressing Awards’ UK debut exclusively at HairCon 2025! This collaboration solidifies the incredible success of our inaugural show and marks a milestone for both organisations, bringing together the world’s top talent for an extraordinary evening of recognition, followed by two unmissable days of creativity, connections, and commerce. Join us for this historic moment where the global hair community unites to celebrate excellence and shape the industry’s future.”

The 2025 IHAwards Ceremony promises an unforgettable evening of glamour, creativity, and well-deserved recognition as the industry’s brightest talents and pioneers are honoured on the global stage. Complementing the awards, HairCon will continue to captivate attendees on Sunday, June 22nd, and Monday, June 23rd, offering two days packed with dynamic content, product showcases, inspiring artistry, and unparalleled networking opportunities.

With Manchester set to become the epicenter of professional hairdressing for this extraordinary weekend, industry professionals won’t want to miss this unique opportunity to be part of history. From celebrating the very best in hairdressing to connecting with top brands and innovators, HairCon 2025 promises to elevate the global hair community like never before.

Save the date and prepare to be inspired at the ultimate hair industry event of the year!

Patrick Butler Joins V’s Barbershop as Director of Barbershop Experience

V’s Barbershop, the leader in authentic men’s grooming since 1999, is excited to announce the addition of Patrick Butler to its leadership team as the Director of Barbershop Experience, effective January 1, 2025. Butler brings over 30 years of industry expertise and a proven track record in education, operations, and grooming products.

“Patrick is the perfect fit for V’s Barbershop as we continue to improve every aspect of the patron experience,” said Emily Brown, Chief Operating Officer of V’s Barbershop. “I’m thrilled to work closely with him at industry events and in our shops to ensure our franchisees and barbers have the training, tools, and inspiration needed to deliver exceptional in-store experiences. His expertise strengthens our commitment to being the authority in men’s grooming.”

A respected industry veteran, Butler has built an impressive career spanning the globe. As an International Educator with American Crew, he played a pivotal role in establishing technical academies across North

America, Europe, and Asia, teaching advanced men’s haircutting and grooming techniques in 10 countries. His career also includes leadership roles in sales and operations with Peel’s Salon Services (later SalonCentric) and Floyd’s 99 Barbershops, where he focused on education, content production, franchise support, and building strong relationships with manufacturers.

In his role at V’s Barbershop, Butler will focus on strengthening franchisee support through improved training programs, ensuring consistent service quality across all locations, and introducing innovative customer engagement strategies. He will also lead efforts to expand V’s beyond its traditional barbershop model, building on its existing product line by exploring new opportunities in product development e-commerce, and digital educational resources designed for all customers, addressing the grooming needs of the modern man.

“Patrick’s addition to our leadership team represents an exciting step forward for V’s Barbershop,” said Jim Valenzuela, Founder and CEO of V’s Barbershop. “His wealth of experience and dedication to education will help us redefine the men’s grooming experience both inside and outside our barbershops.This hire signals our commitment to expanding into new areas while staying true to our core mission of delivering premium barbering services to gentlemen everywhere.”

OSMO Ambassador Kyle Ross’s Top 5 Winter Hair Woes and How to Fix Them

“The colder months bring dry air, freezing temperatures, and constant exposure to indoor heating, all of which can wreak havoc on hair. Below are the top winter hair concerns for men and practical solutions to tackle them, with a focus on how the right products can help.

1. Dryness: Winter weather strips natural oils from the hair, leaving it dry and brittle. Men often neglect conditioning, but it’s essential during colder months. For a deep hydration boost, I recommend the OSMO Intensive Deep Repair Hair Mask (RRP £6.70). Using this weekly can restore lost moisture and leave the hair feeling soft, strong, and healthy.

2. Static: Low humidity and constant hat-wearing can lead to annoying static in men’s hair. To combat this, a lightweight anti-frizz product like OSMO Blinding Shine Definer (RRP £11.60) is ideal. It controls flyway’s, adds a natural sheen, and ensures a neat finish — perfect for taming shorter styles or smoothing longer locks.

3. Dullness: The combination of harsh winds and indoor heating can sap hair of its shine. Men’s hair can often appear lacklustre, especially if they use harsh shampoos. To bring back vibrancy, I recommend moving away from super matte products finishing products and going for something with a more satin or higher shine finish. OSMO Corruptor (RRP £11.20) is an ideal substitute for your regular matte finishers, as it’s still lightweight, holds well and is a great all-rounder. 

4. Breakage: Winter makes hair more prone to breakage, particularly for men with longer styles. To strengthen and protect, the OSMO Deep Moisture Shampoo and Conditioner (RRP £9.40) are excellent choices. They’re designed to nourish hair without weighing it down, ensuring it stays resilient through the winter months. A consistent routine with these products can prevent split ends and maintain a healthy appearance, too.

5. Colour Fade: As a man with coloured hair myself, I’m fully aware that men with coloured or greying hair often notice increased dullness in winter due to harsher environmental conditions. For vibrant, long-lasting colour, OSMO Colour Save Shampoo and Conditioner (RRP £9.20) or Super Silver No Yellow Shampoo and Conditioner (RRP £14.80) for the grey guys are must-haves. They lock in pigment and shield hair from the elements, knocking out yellow tones, whilst keeping it looking fresh all season long. “All in all, winter hair care is all about maintaining moisture, protecting against damage, and keeping hair looking its best. With the above tips and using the right products you’ll be able to navigate the winter season with confidence,” concludes Kyle. 

Keeping It Clean with WellnessPRO

Keeping It Clean: How to Care for Barber Clippers, Shears, and Trimmers

By Alyssa Cink

Hair clippers maintenance and barber cleaning supplies may not seem like topics for a barber to “mullet” over. Insurance claims from dirty barber clippers don’t happen that often…do they?

Unfortunately, clipper care claims do plague the barbering field. It happened in 2017, a mother rushed her seven-year-old son to a hospital after visiting a local barbershop.

At first, the child’s scalp was red and irritated, reported Dana Griffin for KCRA 3 News.But as the days passed, it became itchy, then bloody, then full of pus bubbles. The boy had a painful infection known as folliculitis. His mother complained to their state’s Board of Barbering and Cosmetology and accused the barber of using unclean barber tools and equipment.

Lack of clean and sterilized tools can cause more than folliculitis. Scalp ringworm, impetigo sores, lice, tetanus, and even the spread of blood borne viral infections are possible, too. 

Improper sterilization can also cause dulled blades, meaning more frequent deterioration and replacement of expensive tools–not to mention potential nicks and cuts.In fact, clients can still accuse you of unsanitary practices even if you aren’t at fault.

Truthful or bogus, accusations of a so-called “dirty” barbershop can tarnish a barber’s reputation—sometimes beyond repair.To keep your barbering business safe, we’re reviewing how to clean and care for barber clippers, shears, and trimmers.

How to Clean Barbering Instruments and Protect Your Business

Knowing how to properly clean your equipment protects youand your clients from infection and contamination. It also keeps your tools in top shape for longer, which saves you money. Moreover, it keeps you compliant with your local laws and regulations and boosts your professionalism. Nonetheless, proper maintenance isn’t always public knowledge. Let’s explore some common questions

1. How often should you clean and maintain your barber tools?

Sanitizing, disinfecting, cleaning, and oiling barber tools should happen between EVERY client. Naturally, if you drop an instrument on the ground, that’s also a good time to clean it.Meanwhile, experts suggest doing a deeper, more intense clean once a week on top of those regular cleanings. What about sharpening? Sharpening every six months is a good rule of thumb, but testthe tension often to check for necessary touch-ups.

2. What do barbers use to clean and disinfect their tools?

Cleaning, sanitizing, and disinfecting are different steps that require different products. While soap and water help you clean, Barbicide immersion, sprays, and wipes are what sterilize and disinfect. Once your clippers are sanitized, you can use compressed air to remove extra clogged debris and a lightweight, heat-resistant clipper oil to keep the tools lubricated. Meanwhile, wear gloves while you clean to protect your skin from harsh chemicals. 

3. What’s the best way to clean and sterilize barbering tools?

To clean and care for most of your tools, follow these simple steps:

  • Wash: To prevent infections, the Centers for Disease Control and Prevention (CDC) recommend cleaning surfaces and tools before sanitizing or disinfecting. So first, clean your equipment with soap and water to remove debris.
  • Immerse or Spray: Next, fully immerse them in Barbicide for 10 minutes. Remove all cleantools before replacing them with dirty ones, to avoid contaminating the clean ones. Can’t immerse? Spray disinfectant and let it sit for 10 minutes before wiping it off.
  • Oil: After your clippers and trimmers are dry, apply a few drops of oil across the teeth of the blade and one at the back of each rail. Oil daily or even after each use.
  • Store: Keep your clean tools in a clean container. Store dirty equipment separately.Most importantly, learn how to properly clean barber equipment per your local and state barber shop sanitation regulations. 

Keep your hands clean with WellnessPro. Even if you keep your tools clean, clients can still have a bad experience and make accusations against your barbering business. They may say you “ruined” their hair. They may blame you for their allergic reaction. Or they might slip and fall in your barbershop and send you the bill.

As you focus on keeping your tools clean, let us keep your hands clean by handling insurance claims against your business. With barbering policies as inexpensive as $159 a year, you can have peace of mind and protection in one clean sweep.

Barber of The Edition: Marie Rainsford’s Journey in Barbering

Marie Rainsford has become a trailblazing figure in the barbering world, rising quickly through the ranks with a dedication to her craft and a passion for education. From her early beginnings cutting men’s hair at home to becoming a lead educator at The OP45 Barberschool, Marie’s mission is clear: to shape the future of barbering by empowering others – and never stay stagnant.

Marie Rainsford is the name on everyone’s lips in the barbering world, and for good reason. With a career that has exploded over the past six years, this Irish-born barber has carved out a niche in a traditionally male-dominated industry. But what makes Marie more than just a skilled barber is her profound passion for education. A passion so deep, in fact, that it has transformed her career, from solely being behind the chair to a leading educator on the international stage. And her mission? To empower the next generation of barbers with the tools and mindset needed to succeed.

Curiosity and Courage

Whilst Marie’s journey into the hair world began in salons, where she worked as a stylist for 10 years – she was seemingly always cutting men’s hair… but in a rather unexpected place.

“I was always cutting men’s hair in my mum’s home growing up,” she recalled. “I probably shouldn’t have been doing it at that age, but it just felt right. That was my introduction to barbering.”

Whilst her early start in the craft of barbering wasn’t enough to sway her from starting off in salons, her passion for male grooming always remained – simmering beneath the surface, and waiting for the right moment to emerge. That moment came when she took a chance on a barbering job in Australia.

“It was a new barbershop opening up, and I thought, ‘Why not give it a go?’ I was already cutting men’s hair on my days off, so I thought, let’s see where this takes me!”

Since, she has never looked back. What began as a trial run turned into a full-fledged career in barbering, one that quickly took off when she made the decision to immerse herself fully in the craft, and move back to Limerick, Ireland.

Whilst it may seem that Marie’s rise in the industry has been rapid – with just six years of professional barbering to her name – Marie doesn’t attribute it to luck.

“I’ve been in the industry for 16 years now,” she emphasized. “It’s not just barbering; it’s years of hairdressing too. And really, it’s about never wanting to be stagnant. Honestly, stagnancy is my biggest fear. I constantly strive to get better, and that’s what drives me.”

Drive with a Purpose

For Marie, barbering isn’t just about cutting hair. It’s about nurturing growth in others.

“I really think my purpose in life is to be an educator. I love helping people become better versions of themselves, and showing them a simpler way of cutting hair that can genuinely change their whole career. Education, for me, is really about showing that there is a better way to understand and perform your craft,” she told me.

Marie’s role as lead educator for The OP45 Barberschool, where she champions the D.F.S cutting formula, is a testament to this. The D.F.S formula, according to Marie, is a game changer in the industry – and she noted, it was certainly a game-changer for her.

She said: “It’s an extremely simple formula for cutting hair, but we also work a lot on psychology and mindset. This industry is very much holistic, and I feel it’s time that we really recognise this. You need to know who you are and how you like to work, in order to make the formula work for you. The DSS formula is going to change the barbering industry, honestly. For me, it aligned me with the right people and gave me a deeper understanding of the craft.”

It’s clear that education is at the core of everything Marie does. Whether she’s on stage, in a classroom, or behind the chair, she’s sharing her knowledge and helping to elevate others. Her tours to colleges across the UK are part of this mission, and she’s dedicated to ensuring students are fully prepared for the real-world demands of a barbering career.

“Being in college, it often doesn’t prepare students for the real-life work in the barbershop. They’re there for two years, and then sent out into a strenuous career. I want students to leave our schools ready to be on the shop floor, gaining confidence and making a living – and that comes with a lot more than just practice cutting,” she said. “When you look at any other career path, there are often four-year courses, with follow-ups of internships and many more learning opportunities. Barbering should be taken as seriously as any other craft, and it’s up to us to make sure students are equipped for success. It’s about getting them to capitalise and nourish their potential.”

The Heart of Service

Marie’s commitment to education doesn’t stop at her students – it extends to her clients in the chair, too. For her, barbering is more than just delivering a good cut; it’s about delivering an exceptional service.

“Service is massive,” she said. “I charge a higher price point, but I can do that because I put in the effort to make my clients feel 100%. Every client gets a full consultation, product recommendations, scalp analysis, and a thorough styling lesson. A lot of barbers focus on doing a great fade, but it’s so important to look after the person in the chair. It’s about the entire service – including the aftercare. I mean, we’re a service industry, after all.”

Marie’s attention to detail and commitment to customer care is one of the many things that make her stand out in the crowded barbering industry. She offers a genderless pricing structure, making her services accessible and inclusive for everyone.

“Whether you have short hair, long hair, or something in between, I’ll take care of it. This approach has really worked for me! Chiefly, because it’s really opened up my clientele. I get a lot of older women coming to me for cool pixie cuts, not your typical ‘old lady’ style,” she explained. “I think it’s important to meet people where they are and give them what they want, not what society expects.”

Inspiring the Future Generation

As a female in an industry still dominated by men, Marie is breaking boundaries. But she was quick to downplay the gender divide.

“I think, whilst the industry is changing – it’s still important for barbers to realise, that gender isn’t relevant. I’m great at barbering! That’s that. I don’t see myself as a ‘female barber,’ I’m just a barber. I don’t put myself in any box. But, I still hope I can inspire other women to get into the industry because it’s such a great career with so many avenues to explore,” she said.

Before our conversation came to a close, and just as her next client was set to arrive, I asked Marie one last question. What’s your greatest piece of advice for aspiring barbers? In short, she told me: Stay open, stay curious, and never stop learning – adding: “You’re not going to be good at everything, and that’s okay. Focus on what you’re good at and get great at that.”

In a world where barbering is constantly evolving, Marie Rainsford is at the forefront, shaping the future of the craft with her scissors, her heart, and her desire to uplift others. With her unwavering dedication to growth and learning, it’s clear that this is just the beginning for Marie. The barbering world better keep watching – because Marie Rainsford is only just getting started.

Diary of a CEO: Fred Helou

Fred Helouis is the driving force behind Vagaro, launching one of the longest standing scheduling software systems. Here, fred tells us about the triumphs of building a business from the ground up, and his commitment to empowering professionals with cutting-edge tech.

“I was born in Lebanon, and I came to the United States when I was 18 years old, fleeing the Lebanese Civil War,” Fred told us. “I went to school to learn computer programming, which was a skill I developed in my first job at a very small company. I found out that I had a real passion for it, finding the quick results you could create very rewarding.”

Fred’s idea for Vagaro originated over 20 years ago, and although it didn’t happen right away, the spark for his innovation never quite died. During one of many work trips to Korea for a computer company, Fred thought to himself, “Man, I really need a haircut when I get home.” But in order to get one on the books, he was going to need to spend $3.00 a minute to make a call to the shop – and even if he did, the time difference meant he would have to make the call in the middle of the night. That’s when he thought, “I wish I could just do it online…”


Early days

Once that seed was planted, Fred had the idea of creating a scheduling software for salons and barbershops in the back of his mind for years.

“I got a job at a new company, and I was trying to focus at the job at hand, even though I had this great idea,” he explained. “Anyway, my background was in programming robotics, not website programming. I was just like, ‘How do you even start a company? How do you get money to start a company?’ I had no idea how to do any of that.”

“When I started to investigate other businesses, everything had an E in front of it, so initially I called the business eappointment.com and bought the domain for that website. Every time I would mention this to one of my friends at work, they’d laugh,” Fred told us. “It took 10 years until I fully launched the business. I had been laid off during the 2008 recession and took that as a sign to dive in. That’s when I decided that to create my own company and decide my own destiny.”

“I went to Dubai and started working on a business plan. I had my sister and a couple friends invest in the business, so it’s nice knowing that the company was started by four Lebanese people. Two years after that, we were profitable. Now, 15 years later, we have become a household name in the industry – and it’s pretty cool that we were the first app of our kind on app stores.”


Five star culture

Customer relations are at the forefront of Vagaro, which prompted Fred to develop his five-star company culture. “The way I explain this is that if you go to a restaurant, you should receive excellent service – the water comes right away, and the waiter takes your order, and your food comes… but it’s stone cold,” Fred explained. “The whole time you were having this five-star experience, but one person on the team messed up.”

“It could be either the cook or someone else in the team, which brings your entire experience down to two-stars. So, at Vagaro, we work with this concept in mind that we are a team, and if one of us lets the customer down, then we all do,” he explained. “The entire team is committed to the five-star experience, and that’s not just about customers. Internally, I want everyone in the company to treat each other with respect.”

And how does Fred ensure that this ethos is met across all aspects of the business? It all starts before the customer has even signed up to Vagaro, he explained: “From a customer experience, we want our quality to shine through, right from the advertisements to our webpage. Then, when you get to the point of signing up, we want to ensure the customer still feels like they’re having the same experience. Sometimes, once you sign up for a software, it looks like you’re about to pay taxes on the government website,” Fred laughed.

“We want the experience to be always modern. When you call us for support or you want your information, our employees will treat you with respect and friendliness, while offering you support. We aim to answer the phone in less than two minutes. We offer 24/7 support so people can reach us, whether it’s by phone, chat, or email. We’re more than happy to talk to them, and we want to be relentless in our support. We’re not going to hang up the phone until the customer feels like their question is answered or their issue is solved.”

Fred hopes that this 5-star experience then reflects on the end user. As a barber, you might give 5-star service and haircuts all day long, but if your client’s booking experience was strenuous or frustrating, that could be as detrimental as cold soup during a nice meal.


Values

And a huge part of Vagaro, is the values and hope they instill in their customers – something Fred feels extremely passionate about. “Our ideal for business is that if our customers prosper, then we prosper with them,” he told us. “We’ve been profitable in business for the last 14 years doing what we are doing, and we just want to ensure we are the best value salon and barbershop software out there.”

“There’s nothing for free in this world, trust me. So many other companies will draw you in with an offer of something for free, but there will be hidden costs. Unfortunately, that’s just the hook to get people in the door. Whereas our aim is to be responsible, we want to support our customers throughout their business journeys, and be a steady, reliable constant, in this ever-changing world.”

Revolutionising The Hair Industry with Fresha

Sotomi and the vision of Chop Chop London 

In a rapidly evolving world where industries are challenged to be more inclusive, efficient, and sustainable, Kaye Sotomi, the Founder and CEO of Chop Chop London, is transforming the hair industry with his innovative vision.

The guiding principle behind Chop Chop is bold yet simple: “No gender, no texture, just hair.”

This core belief breaks the conventional mould of hair salons and barbershops, offering a fresh approach that transcends traditional norms. 

Kaye Sotomi’s Chop Chop London is more than just a chain of salons; it’s a movement that seeks to reshape the way the hair industry operates, making it more accessible, streamlined, and aligned with modern values. With four Chop Chop locations, Kaye’s vision has found a solid foothold in London. 

No gender, No texture. Just hair 

At the heart of Chop Chop London is the belief that hair care should not be limited by outdated gendered or textured definitions. Sotomi’s mission is to create an environment where everyone, regardless of gender or hair type, feels welcome. The concept of “no gender, no texture, just hair” recognises that personal expression through hair should not be confined by societal expectations. 

Kaye believes that this simple, yet profound approach has the potential to shake up an industry that has often divided its services along rigid lines. Most traditional salons and barbershops categorise their offerings based on gender or ethnicity, creating barriers that exclude or alienate certain customers. Chop Chop’s inclusive ethos removes these barriers and puts the focus where it should be: on delivering exceptional hair care that suits the individual, regardless of who they are. 

A vision for a more efficient and sustainable industry 

But Kaye’s vision goes beyond inclusivity. He’s also determined to make the hair industry more efficient and sustainable. To him, it’s not just about what Chop Chop does for its customers, but how the brand can positively influence the entire industry.

For Kaye, creating a more efficient industry means leveraging modern technology to streamline operations, enhance customer experiences, and reduce waste. 

Efficiency is key in today’s fast-paced world. Kaye wants to offer their clients convenience and quality without compromising on inclusivity or sustainability. Their goal is to push the industry forward, to make it more efficient, more inclusive, and more sustainable. 

This ambition is reflected in every aspect of Chop Chop’s operations, from how appointments are booked to how products are sourced and used. 

The role of technology in streamlining haircare: partnering with Fresha 

A significant aspect of Kaye’s push for efficiency is the salon’s partnership with Fresha, a leading software platform that supports appointment bookings, customer management, and business analytics for the beauty and wellness industries. The switch to Fresha has been transformative for Chop Chop London, allowing Kaye to run his business with precision and ease. 

“The partnership with Fresha was seamless,” Kaye said. “It’s not just about a booking system, it’s about running an efficient business. Fresha understood exactly what I needed for Chop Chop, and the level of detail it provides in terms of analytics has been invaluable.” 

Kaye highlights how Fresha’s platform has been key to understanding client behaviour, optimising services and keeping track of the business’s performance. Having access to real-time data means Kaye has all the details he needs to make informed decisions, whether it’s about staffing, inventory, or client trends. 

Through this integration of technology, Chop Chop London has been able to modernise its operations, providing a better experience for clients while also increasing efficiency behind the scenes. The platform’s intuitive design and robust analytics mean that Kaye can focus on what matters most: providing an exceptional, inclusive haircare experience while growing his business. 

Creating an inclusive and empowered hair care community 

Kaye’s journey with Chop Chop London is not just about building a successful salon chain, it’s about building a community. He believes that the hair industry has the power to bring people together and that salons should be places where everyone feels welcomed and valued. His goal is to cultivate an atmosphere where diversity is celebrated, and every customer walks away feeling seen and heard. 

Kaye’s approach to inclusivity also extends to the stylists he employs. By fostering a team of diverse professionals, Chop Chop London ensures that there is someone for every client, regardless of their hair type or personal style.

Looking ahead: The future of Chop Chop London 

With four Chop Chop locations already established in London, the future looks bright for Kaye and his team. The success of Chop Chop’s inclusive, efficient, and sustainable model is a testament to the power of reimagining what the hair industry can be.

Kaye has proven that it is possible to run a business that is both profitable and purpose-driven, one that meets the needs of modern customers while also pushing the boundaries of the industry. 

As we look to the future, Kaye’s commitment to making the hair industry better for everyone—clients, stylists, and salon owners alike—is unwavering, and his drive to lead with inclusivity, sustainability, and technology ensures that Chop Chop will continue to be at the forefront of the industry’s evolution. 

In an industry that often feels slow to change, Kaye’s Chop Chop London is a breath of fresh air. With its commitment to inclusivity, efficiency, and sustainability, it’s not just setting the standard for what hair care should look like—it’s leading the charge into a better future for the entire industry.