Manufacturer backed scheme introduced to support the industry during challenging times

Just as the damaging economic effects of the COVID-19 pandemic have started to subside with salons and barbers reopening, welcoming clients back and returning to near-normality, new and unwelcome economic threats have started to emerge. As hair, beauty and grooming businesses continue to recover from what has been a difficult two-years, rising costs, inflationary pressures and the cost-of-living crisis have all combined to create a perfect storm that undermines their recovery by imposing fresh challenges to the running of a profitable hair salon or barbershop.

A Positive Outlook

However, against this gloomy economic backdrop there are many positives too. Demand for hair, beauty and men’s grooming services is growing exponentially, clients are investing more in their image and well-being than ever, and the potential outlook is one of hope for businesses that have decided to invest and create new and more luxurious service experiences for their clients.

The Industry’s First 0% and Zero Deposit Finance Lease Scheme

In response to all these issues and opportunities, Takara Belmont has taken the lead with the launch of the industry’s first manufacturer backed 0%, zero deposit Finance Lease scheme. This means there’s never been a better time to invest in new equipment. Launched today (18/7/22), the company has backed the scheme with its leasing partner to support the industry, as it continues to recover and invest for the future. Now, businesses can invest with complete peace of mind and build success into the future with renewed optimism and confidence.

“This scheme gives salons and barbershops access to 0% Finance with zero deposit over 2 years,” says Katie Wrighton, Takara Belmont’s National Sales Manager. “It’s so exciting, as it means they can invest to build their business for the future without large capital outlay. As the number one equipment brand, it makes our world-leading products even more accessible and affordable, plus it’s tax efficient and will help salons and barbershops manage their cashflow too. Many products cost as little as the price of a haircut per week, so why wait?”   

Delivered through a quick and easy application process, hair and beauty businesses can now fast-track an equipment upgrade to improve their client experience, introduce new service opportunities and even redesign their space with Takara Belmont’s free* Salon Design service. Katie Wrighton: “Recently we’ve reduced delivery times on some of our most iconic equipment to just a few weeks, and our salon design team can help businesses reimagine their space. The combination of this with 0% finance makes now the perfect time to invest and grow.”

Key benefits of the 0%, zero deposit Finance Lease scheme are:

• Opportunity

With 0%, zero deposit Finance Lease, there’s never been a better time to invest. This scheme gives your business the scope to maximise your business potential, enhance the service experience for clients, and transform the working environment for your team

• Better cashflow management

This scheme enables salons and barbershops to purchase equipment in a way that improves cash flow by retaining cash in the business for other important investments such as training, staff recruitment and marketing

• Flexibility

At the end of the agreement, your salon or barbershop can own the goods outright for one extra monthly payment, or upgrade again and start a new agreement

• Quality and value

As the number one salon furniture and equipment brand, this scheme means you can benefit from the world’s best equipment at a price you can afford

• Tax relief

Lease Purchase is the sensible way to invest as you receive tax relief for the full duration of the lease agreement

• Make your life easy

A single fixed monthly payment means you can budget and enjoy complete peace of mind. Once you have everything in place, you can focus on providing great service and on your business without worrying about your equipment

Enquire and apply now at https://www.takarahairdressing.co.uk/finance

To apply, contact Takara Belmont on 0207 515 0333 or email applications@takara.co.uk

Discover more about our free* Salon Design service https://www.takarahairdressing.co.uk/salon-design-service

* Free Salon Design service is subject to T&Cs. See website for details

This contemporary masterpiece posses all the strengths of the Cordless T-Outliner with next-level performance from the modified housing and new GTX-Z blade.

The features for this new model include:

• With classic performance you love from the original cordless T-Outliner® in an intuitive shape, enhancing visibility for precision detailing
• GTX-Z blade is pre-set with a tighter gap for fine detailing in a custom gold corrosion-resistant coating
• Powerful lithium-Ion battery delivers over 100 minutes of runtime on a single charge
• Extremely powerful, high-speed rotary motor delivers 7,200 strokes per minute with advanced Constant Speed Technology for ultimate blade performance through all hair types
• Cord/cordless operation for no downtime behind the chair and no waiting for charging

Andis have advised that the GTX-EXO can be used Cord/Cordless trimming and fine detailing of necklines, facial hair, dry shaving, designs, and hard parts. Rotary Motor; 100-240 V | 50-60 Hz | MAX 7,200SPM.

This model is now available for pre-order and can be shipped on August 16^th 2021, more details on the product can be found here.

Wahl Professional Announces Release of New 5 Star Barber Dryer

Equipped with two heat and speed settings, this professional dryer is designed for the busy barber.

May 25, 2021 (Sterling, IL) –  Wahl Professional is excited to announce the release of its newest tool, the 5 Star Barber Dryer. This innovative dryer is created for the barber who wants to take their styling techniques to the next level.

The 5 Star Barber Dryer comes with two heat and speed settings, a cool shot button, two nozzle attachments, a professional rotary motor, and a nine-foot cord that allows barbers to create finished looks in a matter of minutes. When developing the dryer, Wahl was inspired to leverage its leadership and deep experience in the field to create an indispensable tool for professional barbers everywhere. Each performance feature on the dryer plays an essential role in the creative process: Speed for shape control, heat for efficiency and smoothing and the cool shot button for freezing styles into place. With a $99 price tag, this innovative 5 Star Barber Dryer is affordable and available for purchase on Wahl’s website here.

Disruptour Team educator Trevor Moots (@tailorfade) says, “This tool completes Wahl’s arsenal, giving barbers everything, we need to be successful behind the chair. Each tool Wahl creates complements the next.”

While regular blow dryers are suitable for medium to long hair, this retro chrome-finished tool is designed for short to medium-length hair. This new dryer is also designed to work with the 1919 Styling and Finishing line, including Wahl educators’ favorites the Matte Control Cream, Fiber Paste, and Firm Hold Gel. As for Trevor Moots, his favorite 1919 product is the Thickening Styling Cream because it gives him shape and control as he blow-dries a client’s hair in place.

Though this dryer was created with the barber in mind, it’s also perfect for hairstylists looking to step up their finished looks on shorter hair. Moots notes that this tool will help hair professionals further express their individual creativity.

“The most exciting thing to me is being able to watch what people create and see how this tool will elevate and shape men’s grooming. As artists, this tool will enhance the art of barbering and styling in ways none of us thought possible,” says Moots.

“Wahl is always looking for new ways to solve a problem for the barbering and stylist community,” says Senior Marketing Associate, Aaron Flick. “For over 100 years, we have been at the forefront of product innovation and quality tools. We are excited to provide a tool that will assist in creating and perfecting the artists’ finished looks.”

As Wahl continues to lead the industry with high-quality products, innovation doesn’t stop there. Along with creating tools, the clipper manufacturer also places a great emphasis on high-quality education. Whether the education is focused on proper tool techniques, retail business, or even how to create editorial looks, Wahl has something for every level of barber and stylist.

To learn more on how to use the 5 Star Barber Dryer click here to see Trevor Moots give an instructional how-to video on how to use the dryer correctly to create quality, finished looks. The product is now available for purchase on Wahl’s website here. For more information about Wahl Professional, visit the website at WahlPro.com or follow them on Instagram (@wahlpro).

As featured in the April edition of BarberEVO North America

Looking to rewrite the standards of grooming and fuelled by the knowledge and artistry from leading barbers, the STMNT brand looks to go beyond the product. We caught up with the co-creators of STMNT to find out a little more about what their brand has to offer.

The STMNT brand is a product of the collaboration between some of the industry’s most innovative and cutting-edge artists: LA based, Julius Cvesar and Sofie Pok, as well as Miguel Gutierrez aka Nomad, from Liverpool, UK. Between the three, they have more than 50 years’ experience in the barbering industry, as well as a wealth of knowledge in hair education, visual arts, fashion and editorial.

We asked the group, how did STMNT come to be?

Miguel said: “STMNT was born out of a vision between three creators who all hold the same standards yet have completely different styles to add into the mix. We originally got started after being approached and slowly realized a dream team was being created, that’s when we all got onboard and decided to fully immerse ourselves into developed the brand to what it’s become. Our whole direction was to become a grooming brand that was performance driven, bold and premium in packaging, fragrance and ingredients.”

Talking to the team, it is so clear how well the three get along and fit together creatively. Julius said: “I believe we were specifically chosen to co-create STMNT because of our multi-faceted roles as not only leaders within our industry, but with the already diverse background in visual arts, film, photography, fashion, and education. We all are still active barbering professionals with clientele in our chairs, yet we’ve truly brought a whole new perspective to being a well-rounded image consultant. I believe my connection to raw imagery inspired by metropolis cityscape and brutalism, alongside my visual delivery that takes a lot from my genuine love for art and fashion made me a standout artist to collaborate with my two fellow co-creators.”

So, what makes STMNT stand out amongst the crowd?

“The beautiful thing about STMNT is that it can work for the girl on-the-go, the guy getting ready for a formal event, the couple at the gym, or the family on vacation. STMNT promotes individuality and acceptance. Barbering has been known as a male dominated field, but we knew how important it was to build a brand that would serve the stylists, cosmetologists, and barbers all the same” says Sofie.

Miguel added that the brand is completely gender neutral, and all of their products are cocktail-able: “We are truly set far above any barber brand in my view for versatility and range of types of product.”

In terms of creative process, unlike other brands that just stick a well-known name to a product, the STMNT creators were involved in every part of the process.

Julius continued, “In creating STMNT, it was important that myself, Sofie, and Miguel as the professional co-creators not only put our combined knowledge and expertise to use in creating the line, but truly worked in unison with our brand development team’s strength to bring the line to full fruition. The storytelling and vision had to be vividly clear across the board with every department.”

The question on everyone’s minds? What statement are they aiming to make?

“STMNT is bold, it is demanding, and it’s the definition of how we all choose to live our lives. We hope to inspire others to find their purpose and share their gifts with the world and to get specific! Stand up for who you are and the changes you are trying to make” said Sofie.

“We are really aiming to rewrite the standards of men’s grooming” adds Miguel. “The industry has been and will always be in a transition state from one thing to the next, but I believe what we’ve created will live on way beyond any other trends currently out there.” 

“When co-creating STMNT, one message (or statement) I really wanted to purvey is that being a barber is more than just a hair service – we are so much more. These products were developed with not only acknowledging the core essentials in product styling with the line, but also innovated new iterations of product attributes that can notably be standout to professionals and clients alike.  Bridging the gap between Barbering and Salon ecosystems, the acknowledgement of gender-neutral aesthetics, and a focus on professional grade to lifestyle driven performance were all key points in making our statement.”

To find out more, read about STMNT in our April edition of BarberEVO North America or go to https://www.stmntgrooming.us/

To celebrate their 10^th birthday, leading men’s grooming brand The Bluebeards Revenge is proud to announce a business-wide packaging rebrand, aimed at improving recyclability and reducing waste for a cleaner future.

This exciting movement begins with a promise from the brand to “drastically reduce the amount of virgin plastic and single-use packaging” they use by 2022.

The first product to receive an eco makeover is the brand’s best-selling Pre-Shave Oil, which now features a 100% recycled plastic bottle and a newly designed label.

On the decision to radically redesign the brand’s packaging, Managing Director David Hildrew said: “The world around us is changing. As an established global brand we have a responsibility to ourselves and our customers to do as much as possible to minimise any negative effects on the environment.

“We are very proud of the steps we’ve taken with our newly designed Pre-Shave Oil and its 100% recycled plastic bottle. But this is just the beginning. Our new Pre-Shave Oil will soon be joined by a whole host of other exciting changes that’ll help to move our brand into the future in a responsible way.”

One of those additional changes will see the introduction of a new series of 150ml aluminium tins; to replace the current 100ml plastic tubs that the brand uses for its shaving and styling supplies. “These reinforced tins are infinitely recyclable and larger than our previous versions,” added Mr Hildrew. “We’ll also be encouraging all of our customers to get creative, finding new and exciting ways to repurpose our tins, rather than throwing them away.”

In recent years, plastic consumption has become a major concern for consumers. In fact, a recent survey by YouGov revealed that 46% of Britons feel guilty about their plastic consumption, while 82% are working hard to reduce the amount they throw away.

These statistics were supported by a consumer survey The Bluebeards Revenge carried out in late 2019, when more than 80% of responses confirmed that the environmental impacts of the products they purchased were important to them.

One big development to the brand’s new look is the absence of their iconic cartons. “Removing our products from their cartons was an incredibly difficult decision,” admits Mr Hildrew, “but it’s a decision we’re confident is for the best.”

When asked whether they’d prefer to see the brand’s products in or out of a carton, 56% of those surveyed voted for the latter. “Much of the feedback we received about our cartons in the build up to this rebrand suggested that, once opened, they were simply recycled or binned by end-users,” explained Mr Hildrew. “With this in mind, we’ve made the brave decision to remove this single-use packaging from as much of our brand as possible. We hope that this will help to drastically reduce any wastage our products create, while still maintaining the strong shelf presence our skull and crossbones logo is known for.”

Do you wake up in the morning with the pile of messages on various social media and manually cope with your appointments armed with a pencil and notebook? Or you already using one of the digital booking and salon management providers, yet want to come out of the provider’s shadow and grow your brand instead of the aggregator provider’s one? Barberly has stepped up their game to help barbershops grow their client audience through convenient digital tools.

“We are a Swiss software company with a focus on bringing digital value to barbers all over the world. It seemed like a half-baked concept that just might have legs, I thought one day. Now Babrberly onboards 600+ barbershops, 70K bookings for a total value of USD15 Mio. My team and I personally appreciate each barber/ barbershop owner for entrusting Barberly to give a wing to their flight to success.” – Andrew Gubal, Barberly founder and CEO.

• Reach out to every potential client: User-friendly intuitive tools like a personalized mobile application on App Store and Google Play, that simplifies bookings for your clients, promotes positive brand image and even makes you a trendsetter for the peers – stand out from the crowd with the bright mobile app design and own logo, present your team in creative photos, upload lookbooks of best works, visualise and describe your services with photos, and many more ways to customise your mobile application. To reach and engage new clients for your business through a QR poster so that passers-by can book-in in a few clicks.
  
• Cement clients’ loyalty: Show that you care and save time for your clients. Go digital and easily reachable – Mobile app, website, fast booking page on social media, booking Self check-in kiosks, QR posters. Manage the client database with the client LogIn functionality, add notes, client’s favourite services, send confirmations/notifications, newsletters. Launch the loyalty program, further manage bonuses. Enable secured payments. Sell client favourite products online. Propose a waiting list or house/hotel calls (e.g. wedding grooming).
  
• Simple and efficient management of your daily business routine. Barberly web portal is the main management tool for setting your barbershop up and running and making changes needed – add and modify services, barbers, working schedules, start your mobile app or redesign it, set the cancellation policies to get a refund for no-show, activate payments and many more. Also, book your clients on the go with the Barberly business mobile app – a handy way for owners and barbers to manage the appointments.

Being there to support you with prompt customer service, building reliable software, praising customer feedback and building on the criticism are the three pillars that Barberly Team leans on.

“Great appointment app. Was really worried about going to appointments! This appointment app makes it so easy to set up and use. The customer service was great and very patient with me! Well done! Just go for it!!” – Dave S., salon owner

“1947 loves Barberly! I absolutely think this is the best platform on the market. The team and the application itself is amazing! I’ve received nothing but great feedback from our mobile app! This platform is extremely user friendly and the team is super responsive, which makes the overall experience exceptional!” – Terrance M., salon owner

Visit Barberly’s website for more product details, and find out how to become a partner. Follow @BarberlyCom on Instagram and stay tuned for more great features to follow.

Squire Technologies has launched its latest feature which will allow barbers and barbershops to order their supplies and products from Squire Supply.

The new feature offers barbers prices 15% lower than market value, the option of monthly recurring orders and free shipping, as well as 50% off with their first order throughout September.

On their Instagram page, the brand released a statement explaining the new feature and how it will continue to support the industry:

“We are excited to share that SQUIRE has taken another huge step in advancing the barber industry. […] We are with you and we will always continue to innovate the industry. SQUIRE has also committed to waive subscription fees through December 31 2020, to assist customers in offsetting the financial burden of operating through a crisis.”

To find out more, visit www.supply.getsquire.com or call 1 (800) 600 9302 to order now.

Henkel North America’s Beauty Care Professional business has officially launched STMNT (pronounced statement), a new brand offering a range of effective, high-performing grooming goods with superior formulas and prestige packaging – designed to be accessible to all regardless of gender or style.

Sofie Pok aka @STAYGOLD, Julius Arriola aka @JULIUSCAESAR and Miguel Gutierrez aka @NOMADBARBER all collaborated on the brand to raise the standard of grooming products across the barbering industry. The range contains four lines of products; lines specifically curated by each creator plus a general care line. The products range from shampoos, conditioners and all-in-one care products to pomades, sprays and powders for both long and short styles.

Caleb Foltermann, General Manager of STMNT Grooming Goods, said “Over the past few years, barbering and grooming have evolved. Modern barbering is all about making a statement. It is sophisticated, lifestyle-driven, and genderless. We wanted to pioneer a brand that was authentic to the movement and made grooming products accessible to all. These three creators embody what it means to be a modern barber and they have the deep expertise to formulate products that are truly effective.”

STMNT is available at Ulta from September 2020, with suggested retail pricing ranging from $11.95 – $24.95.

For more information, follow STMNTGROOMING.com and @STMNTGROOMING and make your statement with the hashtags #STMNTGROOMING and #MAKEYOURSTMNT.

The ‘It’s All Good’ box set won ‘Best Treatment Mask’ for the Men’s Category at the 2020 Attracta Beauty Awards. A collaboration with cancer support charity Look Good Feel Better, the box was designed to support those undergoing cancer treatment by looking after their skin and inspiring confidence. Look Good Feel Better run confidence workshops where attendees learn valuable skills and how to look after their wellbeing during all stages of treatment. 10% of all purchases of the boxes go to Look Good Feel Better, and so far the sales have raised an amazing £9,000.

BARBER PRO said: “With this set launching under a year ago, we are so pleased to have been shortlisted for this award, let alone going on to win for the Men’s ‘Best Treatment Mask’ category. Especially with the set being for an exceptional cause, we can’t wait to keep raising money for this charity.

Giving back and helping people feel good is so important to us and we are so pleased that people are purchasing this set to feel good themselves, whilst raising money for cancer charity Look Good Feel Better, who also work hard to help people going through treatment to feel great.”

You can find BARBER PRO and stock up your shelves with their award-winning products at www.beautypro.com/trade.

To learn more about Look Good Feel Better and the incredible work that they do, visit www.lookgoodfeelbetter.co.uk/.

Expert stylist and winner of 2018 NAHA Men’s Stylist of the Year award Jamie DiGrazia is joining Wahl Professional as its new Retail and Business Educator. DiGrazia, who owns Logan Parlor in Chicago, will use her expertise and passion to teach barbers and stylists how to use the Wahl 1919 styling and finishing line to enhance their cuts and increase their revenue. In addition, purchase of the products will provide scholarships to the next generation of barbers and stylists through the company’s Fade It Forward™ program.

DiGrazia can attest to the growth that selling retail has brought to her business, and views the 1919 products as an important way for barbers to increase their revenue by showing clients how to create salon fresh looks at home.

“There are two ways to earn money in this industry – service and retail. Through educating your guests, you can have a whole other part of your business that can be flourishing,” says DiGrazia. “To have a long, successful career, I think business education is what is going to take someone to the next level. And that comes from selling retail, having product knowledge, and business education.”

DiGrazia will support the 1919 line by both educating barbers on stylists on how to use the products, and how to sell them. Her goal is not only to help educate barbers behind the chair, but also to educate their clients on how to use the professional products at home.

As part of a bigger initiative in the shape of Wahl Professional’s philanthropic program, Fade It Forward™, DiGrazia is also supporting the next generation of barbers as a portion of the purchase of each 1919 product will go toward barber school scholarships for youth in need. Fade It Forward™ began in 2018 and is designed to help young people in underprivileged areas achieve their dream of becoming barbers. The program is currently active in Chicago and St. Louis, with plans to expand to Cleveland and beyond in 2021.

“When I explain how the Wahl 1919 styling and finishing line helps young people become barbers and helps them get into an industry I love so much, well that’s really impactful. People care about that. People want to help other people. Barbers and stylists can understand that, and so can clients,” says DiGrazia.

For barbers and stylists interested in getting their hands on the Wahl 1919 styling and finishing products, a discounted introductory kit of all 11 products is available through Wahl Professional at wahlpro.com/store/1919.html. To apply to become a Wahl 1919 reseller and carry Wahl 1919 products in your shop and receive access to business and retail education, go to wahlpro.com/store/reseller/.

To learn more about Wahl Professional follow them on Instagram at (@wahlpro) and go to the website at wahlpro.com.