BarberEVO Magazine

Be part of the Barber EVOlution

Slider

HOB Academy: Get The Gallagher Look

With the Oasis brothers touring the UK, demand has risen for the Gallagher-inspired haircut.

Nestor Sanchez from HOB Academy details how to get the look:

1. Section the top away from the sides and back with a rectangular section from the crown to the recession area.

2. Overdirect the side sections up towards the parietal ridge and cut to the desired length.
Tip: This will remove internal weight, flattening the sides and keeping a softer, longer edge this cut is known for.

3. Divide the back area with a horizontal section from ear to ear to just above the occipital bone. Start with the first section just behind the ear using a square cutting angle and work towards the centre with no over-direction to build a lighter, flatter shape whilst keeping the perimeter of the hair long. Cross-check and repeat on the opposite side.

4. Connect the top area to the bottom section working exactly the same way. If hair is thicker, ignore your guide and introduce a new guide about 1 inch longer than the bottom area, ready to be personalised at the end.

5. On the top section, take a profile section down the centre that travels from the crown to the front hairline and cut using a square cutting angle. Using your guide at the crown, work with horizontal sections creating a square shape through to the front.
Tip: The creation of corners on the roundness of the hair that overlap the hair on the sides will be a very important part of the aesthetic of the look, adding flatness and texture simultaneously.

6. Blow-dry the hair and straighten with irons, then soften the internal shape with your texturising scissors and feather razor to adjust the length and look of the perimeter.

7. Rub a matte finishing product through the hair, working it through the fringe, sideburns, and back to create texture and a longer-lasting finish.

Hair by HOB Academy Artistic Team
Photographer: Richard Miles

Barber’sRide 2025 Kicks Off

BarbersRide is back for its 9th consecutive year! In 2025 BarbersRide is back on the rolling rural roads of England after two years away fund-raising for Make-A-Wish in Ireland, and in the Netherlands and Germany. 

BarbersRide is a road trip like no other. This year, celebrating the camaraderie only a motorcycling adventure can promise, the Riders will visit past Main Sponsors en route, to hand out plaques and thank them for their continued support throughout the years.

The mission for 2025: to raise over £30,000 for Make-A-Wish, the charity which makes dreams come true for seriously ill children and their families. The trip also aims to raise as much awareness as possible for the charity’s work, all while giving riders an unbeatable sense of fellowship and memories to last a lifetime.

Established in 2017, BarbersRide has so far raised a grand total of £183,000 for children’s charities. Evenings are hosted by prestigious barbershops along the route, giving everyone on the road the chance to kick back, celebrate and fundraise with some of the UK’s most in-demand barbers.

2024 saw the BarbersRide crew take to the roads in Germany and the Netherlands on an epic 972 miles / 1564 km across Europe as a motley crew of over 30 riders set off on a 5 day mission, united by their passion for bikes and barbering. From slippery single tracks to savage switchbacks and razor-sharp racetrack bends, every moment counted.  

In 2025 BarbersRide kicks off at Lind Harley-Davidson in Newmarket on 2nd August with the finale at The Master’s Barber Shop in Southport on 7th August. All with one goal: to have as much fun as possible whilst raising funds for Make-A-Wish. 

Recently added sponsor, Matakki have announced a fantastic opportunity to win one of Matakki’s Barber 6.5″ Professional Hair Cutting Scissors (RRP £265)!

A huge thank you to our Associate Sponsor, Matakki Scissors, for generously donating this incredible prize.

The competition opens on 18th July 2025 and closes on 7th August 2025. The winner will be drawn by raffle during the closing event of this year’s BarbersRide.

Tickets are just £5 each, with no limit on how many you can purchase—so the more tickets you buy, the greater your chances of winning!

All proceeds will be donated to Make-A-Wish, helping to bring joy to children with critical illnesses.

BarberEVO UK Issue 51 – OUT NOW!

Get your copy here!

Summer is in full swing – and so is the latest edition of BarberEVO UK. Packed with sun, style, and sharp ideas, Issue 51 brings the season’s boldest innovations, industry insights, and barbershop brilliance straight to your chair. This edition is all about evolution, expansion, and energy – and trust us, you don’t want to miss it. 

THE COVER: 
On the cover this issue is one of the striking collections fresh from our latest UK Roadshow – a powerful snapshot of talent, texture, and next-gen creativity on full display. 

IN THE CHAIR & ONE 2 WATCH: 
This edition, we get In the Chair with Charles Rose – owner of Crate Cheshire, and ambassador for both Matakki and STMNT. Charles shares his journey from humble beginnings to becoming one of the most respected names in the game. Our One 2 Watch is rising star Kostas Mourgelas, Fox Barbers owner and SB Barbering Academy alum, fresh off the stage from our Roadshow in Newcastle. 

EDUCATION: 
From the future-forward ethos of Tomorrow Education, to Wahl’s revamped course lineup and Novo Cabelo’s tailored training approach, this issue is packed with progressive education insights. We also spotlight leading brands like Gamma+, Lovemore, and OSMO, all raising the bar in learning and development. 

INTERIORS: 
Pushing the boundaries of modern barbering, we take you inside two standout spaces: HAUS and Ex Studio – where design meets disruption, and style is always on point. 

BUSINESS: 
On the business side, we go Behind the Brand with heritage grooming legends PASHANA, hear from columnist Mark Maciver, and dive into the new-age business blueprint with UNDERFOUND. Plus, we unpack everything from retail to tech that’s helping barbershops scale smarter. 

GROOMING: 
This issue’s grooming game is strong – with features on Morgan Jones, an inside look at James Beaumont’s evolving approach, and a deep dive with Arturo in Kingston and the team behind the booming grooming brand Vines Vintage. 

All this and so much more in BarberEVO UK Issue 51 – the ultimate guide to making this summer your sharpest one yet. 

Don’t miss it. 

Summer Trends and Festival Styles with Jim Shaw

Summer and festival season are here and with that in mind, we caught up with award winning men’s hairdresser, Jim Shaw. Here, Jim shares what hairstyles he thinks will be dominating trends for men this summer – focusing on lowkey, effortless summer styles.

The Broccoli Cut

For those who want to embrace a youthful look and enhance their natural hair texture, the Broccoli Cut is a perfect choice. For the summer months and festivals, this hairstyle is great as it is very laidback and relaxed but still looks bold and polished. To enhance the look, ask your barber/men’s hairdresser to taper the sides and create a seamless transition from the sides to the top of the head which should be kept longer and more voluminous. With this style, it’s all about defining your natural curls/waves. Therefore, you should start your styling on damp hair working with a curling cream like Label M Curl Define Cream and working this through your curls for definition and then finishing the look with a sea salt spray such as Label M Sea Salt Spray to add further volume, texture and hold whilst giving the finished look a more natural feel.

Man Bun

The man bun has been seen on many male celebrities recently, including Bradley Cooper and Jared Leto. It’s an iconic hairstyle which pairs were with the summer months and festival season where men are looking to wear their hair back off their face whilst providing them with the opportunity to customise their look and pair it with faded or shaved sides. The bun can also be worn in a variety of different ways, including towards the back of the head, nape or worn like a pineapple at the top of their head. I particularly like this style paired with an undercut and styled slicked back to the back of the head using a comb and high hold and shine product like American Crew Superglue.

Braided Rat Tails

Not for the faint hearted, this style is super quirky and was recently sported by Matt Smith at the Armani runway show in Milan. This is a fun look for men with longer hair to experiment with, particularly for festival season. By braiding the hair from the middle this will create an eye-catching style whilst also keeping hair tamed all day and night. For those feeling extra adventurous, they can team the rat tail at the back with a pop of bold colour to add a further cool edge to the look.

Jim Shaw shares Oasis Inspired Mod Haircuts

By Jim Shaw, Multi Award Winning Men’s Hairdresser and Owner of TONI&GUY Billericay

With the announcement of Oasis’s tour creating a serious buzz around the world, we caught up with multi award winning men’s hairdresser, Jim Shaw, to discuss a trend that’s certain to make a comeback as the tour creeps closer – the Oasis inspired Mod Haircut.

Originating in the 1950s/60s and taking inspiration from Liam Gallagher’s 90’s hairstyle with that Oasis rock and roll feel, the mod cut is characterised by a medium length on top with volume, a short, cropped fringe and medium length sides that almost resemble long sideburns. The look is structured and combines layering techniques and shapes to create movement within the hair whilst keeping a straight, precise line on the top of the head.

This cut is a versatile style that can be tailored to suit most face shapes and hair textures, including those with curly hair, however, it is particularly flattering for those with square face shapes, as it helps to soften any angular features whilst complimenting the jawline and cheekbones for a more balanced look. For oval face shapes, this look is also great as it can enhance natural proportions whilst framing the face.

For those with thinning hair, this style is particularly beneficial as the addition of lots of layers and texture work to give the appearance of thicker, fuller looking hair.

When I create this cut, following using scissors to cut the style, I love to go into the hair with a razor to create a feathery texture and lots of movement.

When it comes to styling, the mod haircut can be styled a variety of ways. However, it stands out from other mullet/shag inspired looks by featuring more precision within the cut and smooth styling. American Crew Cream Whip is a lovely product to use to slightly enhance the texture within the hair whilst keeping it smooth, soft and moisturised with a natural shine.

The wolf cut is a similar style to the Mod Haircut and has been a favoured style by men over the past year. This style also features volume on top with texture and layering; however, it features more of a choppy fringe, and the styling is a lot more effortless and untamed. A product like the American Crew Light Hold Texture Lotion can be used in damp hair before styling or on dry hair to give the hair added texture and grit or alternatively American Crew Matte Clay Medium to Strong Hold Styling Paste is one of my go to’s to create instant texture and hold on the finished look.

Both styles are great options for men who like a more effortless day to day style that requires little to no styling but still want to look incredibly on trend.

Phorest Launches New Referrals Feature

Phorest Salon Software has announced the launch of its new Referrals Feature, designed to help salons and barbershops build a strong, loyal customer base through personalised referral programmes.

This innovative new feature allows salon owners to create reward-based referral programmes directly within the Phorest system. Salons can offer vouchers to clients who refer friends or family, as well as to the referred individuals, encouraging them to make their first booking.

Luke Doolin, Country Manager of Phorest UK & Ireland, believes that the new Referrals Feature will revolutionise the way salons approach customer acquisition. He told us: “Referral marketing has always been one of the most powerful ways to grow a business, but many salons haven’t had the tools to effectively implement it.

“With our new Referrals Feature, salons can easily set up and manage these programmes, helping them drive new business and build a more engaged client base. Importantly, during the beta phase of this new feature, our salons gained an average of 18 new clients using Phorest Referrals with 48% returning for additional services.”

Key Benefits of Phorest’s Referrals Feature:

  1. Reward Structure – Salons can create custom voucher rewards for both the referrer and the referred clients, making it easier to incentivise customers to recommend the business to friends and family.
  2. Easy Integration – Once a referral is made, the new client’s profile is automatically created in Phorest’s system, which also tags them as a referral for tracking and reporting purposes.
  3. Marketing Campaigns – Phorest allows salons to promote their referral programmes through email and SMS marketing, generating unique referral links for clients to share.
  4. Proven Results – With a conversion rate of 79.8%, most referrals lead to booked appointments. This feature brings a significant revenue boost by turning new customers into loyal clients who already have a positive association with the salon.

According to Phorest’s recent survey of 133 UK salons, 70% of salons do not have a referral programme in place, but two-thirds of those expressed a desire to implement one. With Phorest’s Referrals Feature, this gap can now be bridged with ease.

Jimmy Sharpe, Manager of Jakata, Warrington, UK, said: “As a salon owner, finding new clients has always been a challenge. The new Referrals Feature from Phorest has been a game changer. My loyal clients love being able to refer their friends and earn rewards, and I’ve seen a noticeable boost in new and returning clients since launching the campaign.” 

Luke added: “The beauty of this new feature is that it simplifies a process that can often feel daunting for salon owners. Referral programmes can now be set up and maintained effortlessly, allowing salons to focus on delivering exceptional services while we handle the rest.”

Phorest is committed to helping salons thrive in the modern business landscape through innovative technology solutions. With the new Referrals Feature, salons can now grow their client base faster and more efficiently, while delivering a rewarding experience for both loyal clients and new customers.

Cal Newsome To Host NHBF Top 50 Hair Influencers Awards at HairCon

Cal Newsome, last year’s top NHBF Influencer, award-winning barber, and member of the Wahl Artistic Team, has been announced as the host for this year’s NHBF Top 50 Hair Influencers. This event, which features the industry’s only independently compiled influencer list, will take place from 5 to 6 PM on Sunday, June 22, at HairCon, held at O2 Victoria Warehouse in Manchester.

As the owner of Bull & Co Barber Club in Shropshire, Cal will join the NHBF team on the Social Stage at HairCon to announce the top 50 hair and barbering influencers. These recipients are chosen based on independently judged results powered by algorithms.

Attendees at HairCon will be the first to witness the official reveal, making this a must-attend event for both industry professionals and fans.

NHBF Chief Executive, Caroline Larissey, said: “We’re delighted to have Cal Newsome hosting this year’s Top 50 Hair Influencer reveal. As last year’s winner and a respected voice in the industry, Cal brings genuine insight and credibility to the event. His passion for barbering and commitment to raising industry standards make him the perfect person to lead the celebration.”

This year’s host Cal Newsome added: “I’m proud to be hosting this year’s NHBF Top 50 Hair Influencer reveal. Being recognised last year was a big moment for me, and it’s great to now be part of highlighting others who are pushing the industry forward. There’s so much talent out there, and this event is a great way to give it the recognition it deserves.”

Join Caroline, Cal and a host of your favourite industry influencers live at HairCon on Sunday 22nd June at 5.10pm on the social stage as the list is revealed – who will take the top spot this year? 

Andis Phenom Series Drops with Game-Changing Brushless Motors and Pro-Grade DLC Blades

Level up your craft. The new Phenom Clipper and Trimmer from Andis aren’t just tools— they’re your next power move. Designed for barbers and stylists who don’t settle, the Phenom Series brings next-gen tech and custom styling into the palm of your hand.

Power You Can Feel

The Phenom Clipper delivers blazing speed with a 7,000 SPM brushless motor, while the Trimmer hits 7,200 SPM for crisp lines and clean details. That brushless motor? It’s a beast—quieter, cooler, and built to last 12x longer than brushed motors. More torque. No drag. Zero power dips. Just smooth, relentless cutting through every hair type.

All-Day Energy

Run the shop, hit the road, or knock out back-to-back appointments—2.5 hours of cordless power on the clipper, up to 4 hours on the trimmer. Charge up with a USB-C cable or drop them on the dock. You’re always ready.

Blade Game, Next Level

The clipper comes locked in with an adjustable DLC Phaze Blade (0000–0A)—perfect for clean fades and bulk removal. The trimmer features a DLC Deep-Tooth T-blade for ultra-detailed work, crisp outlines, and that signature crunch barbers live for. DLC coating means cooler operation, longer life, and zero snag.

Customize Your Setup

Go gold or keep it stealth. With swappable all-metal housings and textured thumb rests, you can style your tools your way. The clipper even features a click or no-click lever— because control is everything.

Olivia Garden Introduces Professional Barber Shears Collection with Unmatched Durability and Precision

Olivia Garden, a leader in professional and consumer hair care tools, proudly introduces its latest innovation: the OG Barber Shear Collection. Designed with precision, durability and comfort in mind, this collection includes three shear sizes (5.75”, 6.25” and 7”) along with a 6” thinner, catering to the diverse cutting needs of barbers and hairstylists.

Each shear in the OG Barber Shear Collection is engineered with a distinctive matte black titanium coating, reinforced steel alloy and convex blades. These unique features enhance durability and ensure superior hardness and longevity for smooth and effortless cutting performance. Plus, with larger finger holes and two sets of finger ring inserts, the shears provide a customized, ergonomic fit for all hand sizes.

The 6.25” thinner, designed with 30 handcrafted teeth featuring micro-serration, offers seamless blending and texturizing capabilities. An offset handle with specialized thumb curvature keeps the hand relaxed in a natural open position, reducing strain during extended use.

Each OG Barber Shear Collection purchase includes a premium zipper case with essential maintenance tools like the ShearCare™ oil brush, cleaning cloth, finger ring inserts and a tension adjustment tool. Purchase also offers eligibility for the Exclusive Service Program. This program allows barbers and stylists to exchange their used Olivia Garden Barber Shears for a brand-new identical pair, ensuring optimal shear performance over time.

With its superior design, precision craftsmanship and hassle-free maintenance program, this collection is set to become an essential tool for barbers and stylists alike. The OG Barber Shear Collection is available for purchase at www.oliviagarden.com and select Olivia Garden retailers. Be sure to follow the brand on InstagramTikTok, and Facebook for more information.

AMERICA’S BEAUTY SHOW 2025

Excitement! Energy! Education! Community! Growth!

April 5-7, 2025, at the Donald E. Stephens Convention Center

The 102nd America’s Beauty Show 2025 (ABS), held April 5-7, 2025 at the prestigious Donald E. Stephens Convention Center in Rosemont, IL, showcased the beauty industry’s ongoing growth, unity, and innovation. This year’s theme, GROW, was a reflection of the collective spirit of the beauty community, which emphasized professional and personal growth.

With another record-breaking 20,000+ attendees, ABS brought together beauty professionals from across the globe to learn, network, and celebrate the beauty community. The event featured 320 classes, the majority FREE with an ABS ticket. 2025 is a renewal year, and courses offered a diverse range of education from haircare to skincare, barbering, nails, makeup, health and wellness. Over 100 world-class educators shared their global expertise, and 400 exhibitors, including 130 new exhibitors, a Global Nail Competition, and Student Power Hour hosted by Beauty Cast Network.

ABS 2025 highlighted the international nature of the beauty industry, with a strong presence of international exhibitors. The Fruitful Yield Health and Wellness Pavilion showcased 40+ leading brands, offering the latest in wellness products and services, designed to care for those that have dedicated themselves to caring for others.

Evening entertainment added to the excitement, with the famous ABS Global Image Awards. ABS Global Image Awards provided a glamorous celebration of talent and creativity. Winners from around the world were recognized for their submissions and artistry. Live music and dancing with Libido Funk Circus created an unforgettable atmosphere, and the official ABS Sunday Night Party, in collaboration with

Chrystofer Benson’s CBC Productions L.I.V.E. 312, brought a standing-room-only crowd together for an evening of high-energy fun with industry leaders, influencers, and professionals celebrating the best of the community.

“America’s Beauty Show 2025 was a powerful reminder of what’s possible when our beauty community comes together. It was pure joy — experienced by tens of thousands throughout the weekend. I’m so proud of our beauty community, which has made this non-profit event possible for over 102 years. Now more than ever, community is the path to sustainable growth. We all need to take note of the magic that happens when we show up for each other. That’s America’s Beauty Show, and to us, community is everything,”

Commented Frank P. Fulco, Chief Executive Officer of America’s Beauty Show.

ABS 2025 featured stunning presentations by top-tier artists and world class educators, including The Ulta Beauty Pro Team, Tabatha Coffey, Guy Tang, Chrystofer Benson Collective, Sam Villa, Social Art House, Salon Centric, J Ladner, Ted Gibson, Nick Arrojo, A-ROD, Kenny Duncan, Candy Shaw, George Alderete, and many more!

Brands included Amika, Ulta Beauty, CHI by Farouk Systems, BabylissPro, L3V3L 3, Wahl, Ergo Styling Tools, Hairtools, Oliva Garden, Wet Brush, Framar International, Stylecraft Gamma+, Andis, Wahl, FarmHouse Fresh, CIDESCO Section USA, Repechage, Fruitful Yield, Cuccio, Henkel Corporation, Colortrak, Keratin Complex, and DNA Hairtools.

Save the Date!

Mark your calendars for the next America’s Beauty Show, April 18, 19 & 20, 2025, at the Donald E. Stephens Convention Center, Rosemont, IL.