The Hair and Beauty Industry Authority (HABIA) have recently made the exciting appointment of Director and Co-Owner of Matakki, Emma Curd, to their team.

Emma will be joining the team as an ambassador with a focus on standards, in addition to Matakki being a HABIA official working partner.

Joan Scott, CEO of HABIA, said: “HABIA focus on standards, Education, Excellence, and careers. We are delighted to welcome Emma as an ambassador, with a focus on standards. Her experience and professional status in addition to the Matakki brand values, alongside their focus on industry standards and practices, align with those of HABIA perfectly.

“We appreciate the work that James, Emma and the Matakki team undertake to support the industry and work with hair professionals, educators and learners to champion technical excellence and high industry standards. We are excited to partner with such an initiative-taking brand, who offer such excellence to the industry.”

“Habia are truly about high standards and technical excellence, and I am thrilled to assume an additional role alongside my roles at AHT and world skills, with the backing of the Matakki brand to achieve that,” Emma enthused. “Standards has been the core of my professional career, it does not matter what uniform I have worn or what title I have held, I have pursued excellence in all.

“At Matakki we continue to promote and support these values to elevate the hair and beauty industry and maintain the professional status it deserves. As a senior manager and Director with experience in varying sectors, it is my belief that structured and accredited training with assessment in any industry, provides better outcomes and safer working.

“I am incredibly lucky to be a part of the Matakki brand formed by my husband back in 2003. James is an authority on steel, an expert technician, and an outstanding marketeer. This combination of varied skills being at the centre of our brand, ensure a holistic business model.

“Collaborating with our amazing team internally, our global ambassadors and official partner salons, allows us to strive to promote safe, secure, and equitable working environments through accredited training from FE through to CPD for all.”

Emma’s career spans almost 25 years as a qualified and registered clinician, including roles as a senior manager, Treasurer at the RCN union in Yorkshire and Humber and active senior clinician, prescriber, and mentor in her field of expertise.

This experience means Emma holds valuable knowledge, and a skill set which includes key areas such as risk assessment, prevention of cross infection, health and safety in the workplace and ergonomics. This is unbelievably valuable to affecting change around industry standards for learners and employers.

Emma has been a respected lead in the NHS, managing both teams and services, and is an advocate of qualification and continuing professional development. Since 2016, Emma has transferred those skills into Matakki alongside her husband James Curd, founder of Matakki, whilst retaining her qualified and accredited clinical status to function as a resource around user health in both equipment, its maintenance, ergonomics and working environments.

Emma’s role as ambassador will see her supporting HABIA across the hair and beauty industry alongside other experts, to develop national occupational standards which are incremental to professional qualification.

BarberEVO UK columnist and industry icon Alan Beak has been appointed as the new Global Ambassador for Booksy, marking a significant milestone for both the platform and the barbering community.

Known for his precision, creativity, and passion for education, Alan’s partnership with Booksy positions him as a driving force in promoting innovation and digital solutions within the industry.

As Director and Co-Founder of RUGER., Alan has always been at the forefront of cutting-edge barbering techniques. His new role with Booksy will see him championing the integration of technology into barbershops worldwide.

Through this collaboration, Alan will play a pivotal role in showcasing how digital tools can streamline operations, enhance client experiences, and help barbers elevate their businesses to new heights.

“The impact that Booksy had on RUGER. was phenomenal because we were the only people in our area that were taking our bookings,” Alan explained. “Now your time is your money, and our time is our money, and we would have people come to the shop at 8 a.m. on a Saturday and sit there for 4 or 5 hours waiting. Now, we’ve respected their time, and they’ve respected ours just waited anyway. But having that streamline of clients knowing full well who you have in the chair all day made us much more professional.”

As Booksy expands globally, Alan Beak’s influence will undoubtedly strengthen its presence in the barbering industry, inspiring professionals to embrace modern solutions that maximize efficiency and customer engagement. His ambassadorship signals a bright future where artistry meets innovation, setting a new standard for the industry.

Andis^® Company proudly announces the launch of its highly anticipated Black Label Collection. This exclusive lineup features the GTX-EXO^® Special-Edition Trimer with M-Force^™ technology and the Master Cordless^® Special-Edition Clipper with Phaze blade, setting new benchmarks in cutting performance and precision. 

The GTX-EXO^® Special-Edition Trimmer redefines cutting precision with its groundbreaking M-Force^™ magnetic tension system on its GTX-Z^® blade with a true zero gap. This patent-pending technology delivers consistent blade speed resulting in cooler, smoother and quieter cutting.

It also provides consistent magnetic tension across the entire blade for more power and cutting precision. The springless design decreases wear and tear on the motor and drive components for longer tool life, while allowing for faster blade removal and reassembly. Plus, the slimmer yoke design enhances visibility for an improved line of sight. 

“We continue to push the limits of cutting performance with M-Force^™ — the industry’s first and only magnetic blade tension system,” said Matt Andis, Co-CEO of Andis Company. “This evolution in technology allows us to deliver more power and precision, plus a cooler, quieter cutting experience from consistent magnetic tension across the upper and lower blades. M-Force^™ hits different.”

The Master Cordless^® Special-Edition Clipper with new Phaze blade bridges the gap between a Fade and Taper blade, offering unparalleled versatility and precision. This adjustable, carbon-steel blade with a dynamic 22-tooth cutter seamlessly transitions from 0000 to 0A, ensuring smoother blending during fading and tapering.

Built to withstand professional-grade daily use and all wrapped up in sleek, ultra-durable black label housing, the Master Black Label offers a powerful 6,500 SPM rotary motor, run time up to 1.5 hours, and Phaze blade with a true zero gap. The enhanced sound profile improves both barber and client experience, while the included Dual-Magnet OG Size 0 Comb provides added convenience and cutting versatility. 

The Black Label Collection is set to transform the barbering industry, serving as a testament to Andis Company’s continuous drive for innovation and excellence. The GTX-EXO^® Trimmer with M-Force^™ is available for pre-order here and the Master Cordless^® Clipper is available here. For more information visit www.andis.com and follow them on Instagram, TikTok, and Facebook.

Ne-Yo took to the stage in Birmingham for his headline slot at the BS3Live concert, and showcased the talents of award-winning barber, JJ Savani.

The renowned stylist, known for his precision and creativity, was responsible for creating the signature looks for Ne-Yo and other performers, to add an elevated style to the event. Ne-Yo took the stage with his trademark cool, sporting a traditional hot towel head shave and perfectly sculpted goatee.

JJ started by cleansing with the American Crew Foam Cleanser and finished with American Crew Moisturising Face Cream before beginning blade work to remove any excess hair. He then used the American Crew Ultra Glide Shave Oil around Neyo’s goatee to tidy up the shape before finishing with American Crew SPF15 Face Balm all over the face.

Terrence Green, star of Netflix’s popular Step Up series, wowed the crowd with a sleek and modern style. JJ delivered low and natural skin tapers, expertly retaining the C-cup shape-ups while keeping a natural-looking front shape-up.

The top of Green’s head was styled and shaped with freehand clipper work using STMNT Grooming Spray to shape the hair before applying STMNT Curl Cream to bring out and enhance Terrence’s natural curls and then dried using the Diva Pro Styling Tools Dryer with the diffuser attachment to set the product. Maintaining a balanced and dynamic finish that captured his energetic presence on stage. 

Pudge Tribbett, the acclaimed producer and lead musician, also received a fresh look from JJ Savani. Pudge debuted a full head shave paired with a freehand beard fade. Using enhancements to create a fuller, thicker beard, JJ delivered a commanding yet refined look that perfectly matched Tribbett’s powerful performance. 

JJ Savani’s masterful work at BS3Live not only highlighted his talent as an award-winning barber but also reinforced his reputation as a go-to stylist for A-List musicians.  

Rewind It 10, the revolutionary at-home hair color brand, is proud to announce its retail expansion into over 7,000 CVS stores nationwide.

From October 4th, 2024, consumers will be able to find Rewind It 10 products displayed across the shelves of CVS locations across the country, making professional-grade hair and beard coloring solutions more accessible than ever before. 

The brand made waves in the market following its launch in December 2023, where it was sold exclusively at Sally Beauty and Rewindit10.com. Rewind it 10 offers professional-grade, easy-to-use hair and beard coloring solutions enriched with high-quality ingredients, designed to empower individuals to redefine their style and feel confident in their own skin. T

o decrease the stigma surrounding men’s hair coloring, co-founders, rapper, Fat Joe, Carolyn Aronson and Jeff Aronson, have teamed up with a diverse range of renowned celebrities from various fields. These include NFL Tight End Travis Kelce, R&B singer/songwriter Tank, model Tyson Beckford, music mogul DJ Khaled, professional MMA fighter Stephen “Wonderboy” Thompson, singer Jencarlos Canela, tattoo artist/model/musician Kevin Creekman, and co-founder Fat Joe. 

“This expansion into CVS, one of the largest retailers in the U.S., is truly a massive milestone for a brand not even at its one-year mark. This retail partnership is one we are incredibly proud to announce and is a testament to the amazing success we’ve achieved so far,” said Jeff Aronson, co-founder of Rewind It 10. “Our mission has always been to redefine men’s grooming, making men more confident with their routines. With CVS behind us, we can now reach a wider audience and introduce them to our high-performing formulations.”

The product line was specifically designed to meet the needs of modern men who value convenience without compromising on quality. With a diverse range of shades and endorsements from high-profile celebrities, Rewind It 10 is the perfect choice for every man who is looking to achieve salon-quality results from the comfort of their home.

Rewind It 10 is currently available at Sally Beauty, Rewindit10.com, Amazon, and from October 4th, 2024, CVS locations across the US. For more information about Rewind It 10, please visit rewindit10.com. 

Barbering and boxing might not seem like two industries that would naturally merge, but David Lloyd set out to change that. This unique and exciting event, which is the first of its kind, is bringing together barbers across the country to get involved in a vibrant community – while offering barbers an opportunity to pick up a new hobby.

“Our first event will take place on 24 August in Telford before our second event in November,” David explained. “We are planning to hold at least five events next year, and host in different cities across the UK in Cardiff, London, Glasgow, and Leeds. The support so far has been unbelievable, we have Matakki, TPOB, and Players Boxing who are supplying the professional equipment.

“So far, we have 18 barbers across the UK taking part to raise money individually for a charity close to their heart.”

The event is set to be an unforgettable night, promising attendees the chance to watch some thrilling fights, live DJs, and an unbeatable atmosphere to bring together the barbering industry. Kicking off at 4pm on 24 August, with tickets starting at £26.99, this is not to be missed!

Sponsoring the event, co-founder and director of Matakki, James said: “Matakki scissors is a family run brand, Emma, and I, believe that community spirit is a real foundation to success. This is a value we have enforced within the company for over twenty years, through our own teams. Competing in events like this requires focus and discipline, the participants adopt a focused approach and in doing so give their time and effort selflessly for the benefit of the charity they represent.”

Co-founder and director of Matakki, Emma added: “Events like barber boxing provide a real social opportunity to contribute to a positive cause in a fun and healthy way.”

James continued: “It’s the coming together of people to support the idea that competition can be physically and mentally healthy when done in a respectful way, to reach common goals. A fantastic aspect of barber boxing, is that multiple charities have and will benefit from the event, as each fighter chooses their own beneficiary to represent in the fight”

When asked why it is important for brands like Matakki to get involved in these events, James replied: “At Matakki, we recognise the importance of giving back, we feel a social responsibility to embrace that”

Emma continued: “It’s a nice feeling when somebody sees your brand as a marker of quality and wants to work with you, it’s our way of thanking the industry and customer base that has supported our family business and brand”

David added: “Barber Boxing was born out of a desire to bring the barbering industry together in a unique and exciting way. So many barbering events are all the same, year in year out, so with this, I wanted to offer a different opportunity for networking while allowing the barbers the chance to give back to society, get a new hobby, and a new challenge.”

Speaking to one of the barbers taking part on the night, Rhys Phelps – also known as Ninja Trimmer – enthused: “I’ve been on a weight loss journey since November 2023 and have since lost five stone. I’m raising money for the Stroke Association as it is a cause close to my heart after my stepdad suffered a stroke last year. David has done a great job on organising this show so far can’t wait to showcase my talent and skills!”

Stay up to date with Barber Boxing Official on Instagram. To buy tickets for Barber Boxing in Telford, visit here.

For over a century, Wahl Professional has stood as the pinnacle of excellence in barbering, styling and grooming tools, leading the industry with innovation and quality. Today, the brand proudly debuts its ‘Make it With Wahl‘ platform, celebrating the global evolution of the Wahl Professional brand to empower the next generation of future makers.  

“When my great-grandfather, Leo Wahl, invented the first electric clipper, he could hardly imagine the profound influence and impact that he would later have on the culture and craftsmanship of countless professionals who would go on to forge successful careers, build communities, and foster connections, all with a Wahl tool in hand,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. “Through education and the provision of high-quality products, our family-brand has remained steadfast in our commitment to empowering more professionals to realize their dreams. The possibilities are endless when you ‘Make it With Wahl’ and this is our open invitation to all professionals, at any stage of their career, to become part of the Wahl family.” 

The ‘Make it with Wahl‘ campaign is not just a launch; it’s the genesis of a broader platform, to showcase the fervor and connection shared between industry professionals and Wahl. Since its inception, Wahl Professional has become more than just a provider of exceptional products. The brand has played a pivotal role in cultivating a vibrant barbering community, empowered artists to achieve their dreams, and catalyzed transformation in countless lives, both in and beyond the barber chair. The introduction of ‘Make it with Wahl‘ underscores that with a Wahl tool, anything becomes achievable. 

At the core of Wahl Professional’s brand evolution lies a deep-seated belief in the power of connection in every haircut created. It is grounded in the understanding that hair isn’t just hair—it’s a conduit that links us to ourselves and the world around us. ‘Make it with Wahl’ is the brand’s commitment to ushering in another century of trusted excellence, equipping professionals with the tools to accomplish remarkable feats, shape culture, change lives, and foster meaningful careers. 

“Our brand evolution embodies humility, intentionality, and a deep understanding of people’s needs,” stated Garrett McGuire, Global Brand Director. “It ignites connections, fosters growth, fearlessly propels individuals forward, and fuels the future of professionals worldwide.” 

Wahl Professional invites all industry professionals to embark on this transformative journey—a journey defined by quality, passion, and the enduring bonds forged through Wahl.  

For more information on Wahl Professional and the ‘Make it With Wahl’ platform, please visit www.WahlPro.com.  

Set to take the male grooming world by storm, Uppercut Deluxe have released the brand-new product in their latest range, Control Cream.

With its barely-there hold, Control Cream is ideal for frizz control, curl control and everything in between. From straight to curly hair, this lightweight styling cream is designed to smooth down frizz or enhance curls in natural styles.

Control Cream adds a nice, light hold. To be used every day to give structure and shape, whilst controlling frizz. The all-rounder for guys who want that light enhancement and a healthy, natural finish.

If you don’t want to take our words for it, listen to the reviews from a selection of experts:

Steve Purcell | Uppercut Deluxe Founder: “I felt there was a hole in the men’s grooming market for guys who just want a lightweight styling cream. Something that gives the hair structure and shape without bogging it down. Not too much control, and not too little. Something that was just right.”

Tim Hutton | Hutto’s Barbershop, Australia: “Control Cream is great for the guys that want the no-fuss look while still maintaining an all-natural hold that carries them throughout the day.”

Queen Rockabilly | Tough Tiger Barbershop, Canada: “My clients who need volume LOVE this product! Helps the hair look fuller and thicker.”

Ben Boyer | Le Coupeur, France: “It’s the product my customers have been asking for, plugging a gap in the styling world.”

Asada Yoshiharu | Barbers Point, Japan: “It’s great for frizz reduction. Taking the edge off of unruly hair, yet an ideal curl enhancer to makes curls pop without weighing them down like traditional leave-in moisturisers.”

Jimmy Morrison | Jimmy’s Barbershop, Australia: “Control Cream is the Swiss Army Knife of styling. You need volume? It has it! You want texture? It’s for you! Feeling frizzy? Say no more. Need hold, yet want the look of no product in your hair then Control Cream is for you.”

Mike Conti | Pugsly’s Barbershop, USA: “It brings a new, refreshing approach to styling curls. Control Cream goes to the next level when you add some heat from the blow dryer. This simple action activates the formula and makes styling fun.”

Uppercut Deluxe Control Cream is available from uk.uppercutdeluxe.com, retailing at £15.

Denman Creative Holly Rudge takes BarberEVO readers through her process for moving clients throughout their hair journey.

As a professional stylist you are the very best person to guide your customers through their hair journey, so what’s the best way to keep them on track and out of a rut? Denman Creative and independent hair stylist Holly Rudge shares her experience and top tips.

Questions, questions, questions.

I start with an open question, always. ‘What can I do for you today?’ The responses are SO varied, but they always reveal their past hair story which allows me to start a new one. Just letting the client talk is so important. There’s usually a story about how they got in this position with their hair, perhaps they’ve had the same stylist for years who no longer listens or perhaps they are just struggling to find anyone who does what they want. I ask people to forget about any preconceptions they have and simply tell me what their dream hair would be. Then we work back from there until we find a style I’m confident we can achieve, and they will be able to maintain. 

Keep the journey moving but be gentle.

Often clients are tired of their style but have no idea what to do next. It’s my job to help them move through that journey. I ask them to start by making a Pinterest board or save photos of celebrities/people they know with hair they like. Usually, the client doesn’t realise that all of those styles will have a similar vibe…a fringe shape or layer pattern. 

I then go through various (sometimes extreme) options to gauge a response. Sometimes just having the conversation about options is enough as people want to know that you’ve thought about them and shared your ideas and opinions. I’m always suggesting new ways to switch up a hairstyle. Even if a client just wants a tidy up, I ask if there was anything they found annoying about the previous cut. People are more likely to feel confident about being potentially negative if you turn it into constructive conversation! If the response is a yes, then I’m ready with new ideas to help! I’ve had occasions where I’ve made suggestions in the consultation which have been rejected but after a nice relaxing shampoo where a person is left with their own thoughts they come back and request my suggestion after all. You just need to build that trust and not be too pushy. 

Counsel carefully…

If a customer asks for a drastic and dramatic change in their look. I try to establish what has brought on the need for change and how long a person has been planning to do it. You can tell a lot by the confidence someone has and the preparation before the appointment, if they’ve saved images and know their own hair or have had similar in the past then I’m happy to proceed. However, if I can sense any hesitancy, I dig a little deeper and perhaps try to convince a more softly, softly approach. 

…but don’t hold back.

Give your opinion! I’ve worked with stylists who are afraid to give their opinion for fear of getting blamed if the outcome isn’t well received. Be brave and trust yourself to give advice. As stylists we know what works and what doesn’t, so trust your knowledge!

Rory Antonio, a trailblazing force in the hairdressing industry, has proudly celebrated two successful years of his salon – Rory Antonio Hair & Beauty Lab. Since opening the doors in May 2022, the salon has established itself as a beacon of creativity and excellence, transforming the hair and beauty scene in the UK city of Wolverhampton.

Rory Antonio’s journey is a testament to passion, innovation, and dedication. Beginning his career at the renowned Royston Blythe salon, Rory honed his skills and showcased his artistic talent at photoshoots and catwalk shows. His desire for new challenges led him to Ashley Gamble, where he furthered his expertise and contributed significantly to the salon’s reputation for excellence.

In 2022, Rory’s entrepreneurial spirit propelled him to launch his own salon, Rory Antonio Hair & Beauty Lab. With a vision to create a distinctive brand, synonymous with creativity and exceptional service, Rory has dedicated himself to pushing the boundaries of hairdressing.

“I wanted to build more than just a salon; I wanted to create an experience and a brand that stands out for its innovation and quality,” said Rory. “Our mission is to offer our clients unparalleled service and creativity, making every visit to our salon a memorable one.”

Known for his expertise in full cut and colour services and his proficiency with hair extensions, Rory has curated a loyal clientele, who trust him for their transformative hair journeys. His commitment to excellence was recognised in 2023 when he made his debut in the British Hairdressing Awards, reaching the finals for Midlands Hairdresser of the Year with his first-ever entry.

Reflecting on his journey, Rory shared valuable insights from his entrepreneurial experience. He emphasises the importance of meticulous financial management, especially navigating government-backed schemes and understanding hidden costs. 

“Persistence and patience are key,” he noted, sharing lessons learned about the unforeseen expenses that come with running a business. Rory also highlights the significance of choosing reliable salon suppliers and understanding the client demographic when selecting products.

“It’s essential to balance financial benefits with the customer experience,” he advised, advocating for a thoughtful approach to retail and product selection.

Building a dream team is another aspect of Rory’s success. He emphasises the value of home-grown talent and creating a supportive and rewarding work environment.

“Finding good, reliable staff is challenging, but investing in your team and showing appreciation can make all the difference,” Rory explained.

As Rory Antonio Hair & Beauty Lab celebrates this significant milestone, Rory remains focused on the future. His goals include further establishing his salon as a community hub, continuing to educate the next generation of hairdressers, and expanding his creative endeavours through photoshoots and competitions.

Rory Antonio’s story is one of inspiration, hard work, and unwavering commitment to excellence. As he marks two years in business, the industry eagerly anticipates the continued impact of his contributions, expecting even greater achievements in the years to come.

Find out more about the hairdressing talent here.