BarberEVO Magazine

Be part of the Barber EVOlution

home

OSMO Announces Latest Ambassador is Love Island Star & Huncho Barbershop owner, Dale Mehemet

Innovative hair brand, OSMO, have just appointed their newest ambassador – the Glasgow born and based owner of Huncho Barbershop, Dale Mehmet. 

Dale began his barbering career 8 years ago, with his easy manner and naturally creative talent drawing him into the barbering world.

Having initially attended university after school to study art, he found the formal training restrictive and decided to leave in his final year.  After a short time in retail, he found himself drawn into the world of barbering, after a visit to his local barbers led to him being invited to shadow the owner.  Dale was hooked – he realised this was the creative buzz he’d been looking for.  

The self-taught barber built his clientele in a rented studio space before taking the jump to open his own Glasgow barbershop, Huncho Barbers, in 2023. 

Dale said: “I’ve been using OSMO products for most of my career, so it was a natural progression to take the range into my shop when I opened.  I’m constantly creating content for social media for my shop, and the OSMO team were excited by the work I was sharing and reached out.  It was an organic step for us both to collaborate and I’m looking forward to working closer with the team on creating more social content with OSMO.” 

Dale’s style of barbering is founded in the traditional techniques, but he likes to adapt his skills and cutting, so it’s unique to his creative style. A very busy barber, Dale balances running his shop with educating his growing team, whilst also creating social content to encourage footfall and excite his peers with his style of barbering.

OSMO Senior Brand Manager, Sinéad McLaughlin, added: “Dale is not only a great barber, but his understanding of social media is really stand out for us.  We know he’s been using our products and sharing this with his customers and followers for a long time now.  There’s lots in the pipeline with Dale and OSMO and we’re all looking forward to seeing how his ambassador role develops.”

Captain Fawcett wins global recognition in Cosmoprof and Cosmopack Awards

Norfolk-based gentleman’s grooming Captain Fawcett has announced that their new product has been awarded as a ‘Men’s Grooming Products & Accessories’ Finalist at Cosmoprof Bologna.

The global lifestyle brand has been acclaimed for its  ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder. The Cosmoprof & Cosmopack Awards in partnership with BEAUTYSTREAMS celebrate excellence in the global cosmetics industry and with over 700 entries, from across the globe, the contest is extremely competitive, with just 3 finalists per category. 

Products are independently judged on category criteria including Innovation, Creativity, Packaging & Design, Product Benefits, Ethics and User Experience.

Captain Fawcett’s new ‘Expedition Reserve’ Matt Styling and Volumising Hair Powder is the latest addition to the highly acclaimed ‘Hair Couture’ collection, created for both professional barbershops, salons, and luxury styling at home.

Captain Fawcett founder Richie Finney was delighted to join fellow global industry leaders at the The Grande Soirée Cosmoprof & Cosmopack Awards Ceremony in Bologna, Italy on Friday 22 March. 

He attended the glittering occasion with Valentino Bergamini, CEO and Founder of Captain Fawcett’s highly esteemed Italian distributor Bottega della Barba Srl

Richie said: “It is a huge honour for Captain Fawcett to be recognised as being amongst world leaders in the beauty and grooming industry. Being named as a Finalist amid such impressive competition from all across the world is testament to the ambition and hard work of the whole team, not least our simply magnificent distributors who do so much to support the Captain Fawcett brand in their home territories. 

“Captain Fawcett thanks all colleagues and friends for each playing their hugely appreciated parts as we continue to forge ahead in 2024!”

Eric Way Lovemore announced as new Artero Brand Manager

In this industry, Eric Way Lovemore needs no introduction following his stellar career in the hair world. Now, the world-class barber has added another accolade to his belt: Artero’s UK and Northern Ireland Brand Manager.

On top of this new role, he will continue his work as the UK ambassador and global educator role for Artero. Telling us about his new venture, Eric said: “As the Brand Manager, I will grow the brand within my countries, introducing Artero to distributors, academies, barbershop, hairdressing salons, and end users. Artero has laid its foundations securely in the marketplace but now it’s time for the brand to start resonating with everyone and experience this well priced, high quality diverse product range that Artero has to offer.

“Now it will be easier for the brand to have a face in the country for buyers to easily communicate with and for me to bring more opportunities to the brand which is far easier than Artero in Spain trying to do it.”

He added: “When I was introduced to Artero three years ago, I immediately fell in love with the ethos of the brand and the quality of all the products. I realised that the brand was at its infant stages in the UK and Northern Ireland but was a brand that had been established for more than a hundred years and is still run by the same family from the very beginning.

“I wanted to be part of the brands journey and felt that with my passion for the industry I could grow with the brand and help being part of its unprecedented success globally.”

Generation Barber returns to Bournemouth for 2024

Generation Barber is set to return to Bournemouth on May 20th, 2024. Following the success of the 2023 show, Generation Barber will return bigger and better than before.

Aimed specifically for barbering students, Generation Barber, sponsored by Denman International brings together barbers, students and educators from across the UK for a day filled with education, inspiration and networking.

With education from leading barbering educators and influencers including the Great British Barbering Academy Team, Afro Hair Champion Grim Barber, Andis UK Education Team Lead, Baldy, and the organiser himself, Mike Taylor, this year’s schedule has it all.

For the first time, Generation Barber will also include demonstrations from barbers who started their own businesses in their 20’s. Dubbed the ‘Young Guns’, this performance is the perfect opportunity to inspire the new generation of barbers into thinking not only about their practical skills but also the whole package of what it takes to be a successful barber.

Alongside the incredible line-up, Generation Barber also allows students and barbers to get up close and personal with leading professionals in the Help and Advice Centres, situated in the main hall throughout the day. From advice on how to maintain your clippers to help on how to get that crispy fade, if you have any specific questions that need a more 1:2:1 response, the educators will be there throughout the day to help.

Due to the huge success from last year the Student Competition will also be returning. This is an incredible opportunity for learners currently working towards a formally accredited level 2 or 3 qualification to have a platform to showcase their skills.

There are two categories to choose from; either Classic or Creative, and the first round is judged by photographic entry. Get through to the final and you will see your work showcased around the Generation Barber Hall and on the big screen on stage. However, there can only be one lucky winner from each category who will go on to win a selection of goodies from Generation Barber Student Competition sponsor, Denman International and show supporter, Andis.

Mark Hayes to lead Sassoon at Haircon

International Creative Director, Mark Hayes, will be leading the iconic Sassoon team at exciting new hair festival, HairCon which is taking place between the 22nd and 24th of June in the iconic O2 Victoria Warehouse in Manchester.

For over 40 years, Mark Hayes has been inspiring hairdressers at Sassoon with his passionate approach to hair and his technical expertise. Mark’s signature pared-down style, which reflects his love of modernist art and architecture, puts him at the forefront of global hair design. His role as International Creative Director takes him all over the world coaching, teaching and inspiring.

Beginning his 40-plus-year love affair with hair as an apprentice at the busy Sassoon Salon on South Molton Street, London in 1977, Mark’s yearly schedule now revolves around developing the seasonal collections and leading the worldwide demand for Sassoon Hair Design. He remains as excited today, as he was on his first day in 1977.  He said: “I take great pride in continuing the Sassoon legacy and now actively help to mould the company. I have the opportunity to create an energy and passion for hair in those around me.  My goal is to give more people more creative opportunities, more of the time.  It has been an incredible journey so far”.

 Mark and Sassoon will join an extraordinary line-up including Richard Ashforth’s Noise, Saco, Jack & the Wolfe, Heffy, SLK Bleach, Sally & Jamie Brooks, Desmond Murray and Errol Douglas along with the legendary barber heroes Alan Beak and Cal Newsome to name but a few. Prepare for your perceptions of both the industry and your business to be completely transformed by a spectacular line-up of global icons and immersive stage sessions, which will in equal parts inspire and revitalise your passion.

The event is a collision of artistry, aimed at igniting genuine connections within the hair industry. For hair professionals from across the globe, it’s time to get ready for a game-changing experience where you can immerse yourselves in a world of creativity, inspiration, and innovation. Whether you’re a salon, home salon or barbershop owner, a stylist and apprentice or a colourist (and everyone in between); you can expect HairCon to offer you the opportunity to challenge the equilibrium. 

HairCon is supported by an epic collaboration of industry titans including the Fellowship for British Hairdressing, Great Lengths, yuv ®, Diva Pro, Vagaro, DENSE, Design Essentials.Collaborators include Olaplex, Phorest, Ergo, Calligraphy Cut, Blonde Solutions, Tondeo, Novo Cabelo, Zen, K18, Comfortel and Glowwa.

Join Mark and more at HairCon 2024 for the best in global artistry and connection. Be inspired, get connected and join HairCon in leading the way into the future of the industry. 

For more information, please visit www.haircon.co.uk to find out how you can get involved.

Murdock Barbers of London

Murdock Barbers of London Share their Top Tips for Retail

Retail is a major part of the salon and barber universe. Even though, the focus can tend to be on the result, rather than the products when you’re in the barbershop. Iconic barbershop Murdock Barbers of London place huge importance on their retail sales, and it has paid off. With their own product line that retails both in prestigious stores and online, they are the experts in maximising retailing opportunities. Murdock London CEO Graham Clark, gave us his top tips for increasing your retail sales. 

1. Make Shopping Easy.

“Being that our bricks and mortar stores are barbershops we find ourselves in a fortunate position where customers get to see our products in action every day by the very hands who designed them. When a customer picks up a product in our stores it can be done with a unique level of assurance. Everyone in our store is a master of their craft and a master of the products we use.” 

2. What’s your Secret Sauce? 

“Barber approved, British Made. Who better to take care of your grooming needs than those who do it every day. This is what sets us apart from our competitors and we’re extremely proud of it. Knowing what makes you unique is essential to success in a retail environment, it’s the first step in welcoming new customers into your brands world.”  

3. Believe in the product you are using!

“Whether you develop your own retail range or stock an existing brand, you need to have a thorough understanding of the products and how they work and genuinely believe in their worth. No-one can recommend products with conviction if they wouldn’t use them themselves. Ensure you and the team try products from the ranges you offer on your own hair, so you can legitimately rave about them to the person in the styling chair.”

4. Train to Build Confidence.  

“Both you and your team need to know as much as possible about the products you are using so that you can convey this information to clients with confidence. Confidence in what you’re selling directly translates to confidence in your customer and what they’re buying. This navigates your team away from selling and towards educating, your customers require answers and with suitable training your team will be able to provide them.” 

5. It’s not selling, it’s educating.

“Don’t think of encouraging clients to buy take-home products as selling, it’s part of the service. As experts, it’s our job to advise clients on how to look after their hair once they leave the barbershop. Being that we’re literally using the products on the customers you couldn’t have a more practical opportunity to explain to your clients why you’re using what products you are, the proof is right there in the mirror!” 

6. Use your website! 

“Our website is a major platform for selling out products, with the entire range displayed in an easy to access way with high-quality imagery and enticing descriptions. We also feature regular blogs that inform clients of ways they can use our products to create the latest trends or help with specific hair, scalp or beard needs. Your website should also promote the retail products you offer and, ideally, enable clients to buy directly from you. Our website is another tool in which we aim to educate, and nurture customers in the hope they’ll become part of our community.” 

For more information head to @murdocklondon on socials – or visit their website at www.murdocklondon.com

Andis Releases New Professional Standard eMERGE™ Detachable Blade Clipper

The new clipper offers professionals unparalleled versatility, with optional cordless freedom and a powerful performance.

The leading manufacturer of handheld barbering goods, Andis Company, has announced the launch of their new, heavy-duty eMERGE™ Clipper for barbers. The new tool by Andis, who also deliver powerful education for professionals, features a powerful motor to cut all hair types and a detachable blade system compatible with all Andis ultraEDGE® and ceramicEDGE® blades – designed to deliver the ultimate clipping versatility to create precision cuts.

Andis have released new professional standard eMERGE™ Detachable Blade Clipper


Fitted with an Andis ceramicEdge size 000 Blade, the eMERGE™ Clipper’s detachable blade provides users with the flexibility to change to optional blades in seconds, so barbers can achieve the correct cut length for the desired style. The clipper additionally offers a blade lock feature for added blade security. 

“Designed for busy barbers, our new eMERGE™ Detachable Blade Clipper delivers the power, speed and ergonomics to make high-volume clipper cutting easier,” said Matt K. Andis, Co-CEO of Andis® Company. “Its powerful rotary motor glides effortlessly through every hair type – wet or dry. Plus, its cord/cordless flexibility means the eMERGE™ is always ready behind the chair.”

The innovative design, which gives you the ability to go cordless, means you can keep on clipping even if you forget to charge the battery. This is in part due to the clipper’s high-speed, high-torque motor which runs at 3,800 strokes per minute. The motor is powered by a lithium-ion battery for up to 1.5-hours of run time and includes an LED battery indicator that lets you know when to charge. The ergonomic design that offers a contoured shape with finger grooves, provides barbers with a comfortable and manageable experience.

Andis eMERGE Detachable Blade Clipper

The eMERGE™ Detachable Blade Clipper features a one-year warranty and includes:

  • ceramicEDGE® Size 000 Blade
  • Power Supply Adapter & Cord
  • Blade Brush
  • ¼ Oz Oil Tube
  • Replacement Quad Drive

SRP: $305.99 USD

To purchase the eMERGE™ Clipper, visit www.andis.com and authorized Andis dealers. For more information on Andis® Company, follow them on InstagramTikTok and Facebook.