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BarberEVO North America Issue 46 is OUT NOW! 

As we wrap up a huge year and look ahead to 2026, this edition celebrates evolution, creativity, and the future of barbering. 

ON THE COVER – We kick off with the incredible Tom Hoffman, DEPOT Ambassador and owner of Dilligents Male Grooming in the UK. His modern approach to men’s style breaks the mold of traditional grooming. We also dive deeper into DEPOT’s creative universe in the opening pages. 

EVENTS – We land in Ibiza for DEPOT’s amazing retreat – an immersive experience of education, networking, and celebration under the Balearic sun. Then, we head stateside to BarberEVO: The Experience, Atlanta – our premier US event – where Vagaro brought the power, conversation, and looks, led by industry icon and columnist John Mosely. We also talk to Chico Boom about his standout Boom Gala, a cultural celebration of barbering excellence. 

IN THE CHAIR | ONE 2 WATCH | BARBER ABROAD – We get In the Chair with ET the Barber, whose work and influence have shaped the modern industry. Our One 2 Watch is Taylor Made, sharing their fast-moving journey and ambitions. And Barber Abroad spotlights Tariq Howes, whose expertise in texture is shifting the UK landscape. 

WINTER – We revisit the best moments, looks, and wins from 2025 – then look ahead with innovation from Panasonic, Rolda’s standout year, Winter Wellness with The Bensons, tool talk with Andis and Heiniger, and inspiration from Byrd Mena. 

INTERIORS – This issue in interiors we feature Kansas City based Blue Collar Barber Co opened this year by Chance Lemos– a space intentionally created to be a second home for clients. We also feature some of the employees at the heart of Collins Furniture, and we take a moment to spotlight HUCKLE Barbershop in London, UK.

Business – We sit down with Ivan Zoot for top professional tips, explore tech insights with WellnessPRO, and talk efficient hiring and team growth with Vetano. We also highlight the culture and career support at Floyd’s 99, spotlighting barber Jake Bias, before diving into elevated grooming with 18.21 Man Made and their Grooming Guild. 

Get your copy of BarberEVO NA Issue 45 today – the ultimate guide to trends, creativity, and success this season. 

Subscribe to BarberEVO and get access to exclusive updates, inspiration, education and ensure your finger is always on the pulse of this fast-moving industry.

Cyber Monday: Artero Levels Up

With Cyber Monday landing on December 1st, Artero is preparing to drop some of its biggest deals of the year – including offers across the New York Collection, education-led tools, and the brand’s most iconic ranges.

For Oscar Mendoza, it’s the perfect moment for barbers to invest in their kit:

“They’re a brand that’s evolving fast. They want to innovate, they want to grow, and they want barbers to grow with them.”

Oscar’s HQ Visit

When Spanish-born, UK-based educator and global barbering force Oscar Mendoza flew out to Barcelona to visit Artero’s headquarters, he didn’t expect the trip to shift his entire perspective on the heritage brand. But that’s exactly what happened.

After officially joining Artero as an International Ambassador, Oscar was invited to spend several days inside the brand’s beating heart – learning how their tools are crafted, meeting the people behind the engineering, and discussing future collaborations that push the boundaries of barbering innovation.

“It was honestly mind-blowing,” he said. “The professionalism, the scale, the passion… and the fact that I built relationships not just with the team, but with the owners themselves. You don’t get that from most big brands.”

A Partnership Built on Values – and Vision

Oscar’s connection with Artero began through recommendations from long-time ambassadors who admired his work. Once the brand reached out, the chemistry was instant.

“They take everything seriously – the tools, the education, the relationships,” he explained. “They look after their artists, they listen, they innovate. I felt aligned immediately.”

For Oscar, education is the pinnacle of barbering. It’s where credibility, skill and leadership converge – and it’s where he sees the most synergy with Artero.

“The highest level of this industry is education. Artero knows that, and they support academies all over the world. With my own academy growing and new online content coming, it was the perfect match.”

Inside Artero HQ: A Look at Craftsmanship

From R&D labs to production floors, Oscar was taken through every department – including a behind-the-scenes look at one of the most crucial elements of tool creation: scissor sharpening.

“I met the guy who sharpens all the scissors by hand,” he said. “The machinery, the technique… I’ve never seen anything like it. You can feel how much experience and passion goes into every blade.”

Artero’s commitment to innovation doesn’t stop at shears. During his visit, Oscar spent time shooting new content, discussing potential collaborations – including a personalised collection – and previewing the brand’s next generation of tools.

Spotlight: Artero’s New York Collection

One of the standout moments of the trip? Getting hands-on with Artero’s New York Collection – a modern trio of clippers and shavers inspired by the energy, precision, and grit of the city itself.

“I love this collection,” Oscar said. “The grip is exceptional, which is crucial because I work with my fingers on the clipper body. The materials are high-quality, the build is solid, and the performance is on point.”

The star feature?
A dual-action shaver that cuts both ultra-short and slightly longer hairs thanks to an integrated centre blade – a major time-saver for barbers.

“Normally, you need to zero down before the foil shaver,” Oscar explained. “This one handles longer hairs too, which is genius.”

Across the board, the collection embodies everything Oscar associates with Artero: innovation, control, and consistency.

The Future? Bigger Than Ever

From major international education plans to a potential collaborative scissor line, Oscar and Artero are only getting started.

“If there’s a brand that wants to evolve, innovate, and invest in the future of barbering, it’s Artero,” he said. “I’m proud to be part of it.”

The Autumn Budget has landed – and while Chancellor Rachel Reeves promised stability and “fair, necessary action,” the UK’s hair, beauty and barbering sector was left wondering whether anyone in Westminster has actually seen a salon’s balance sheet lately.

With income tax and NI thresholds frozen, a higher-than-expected inflation forecast, salary-sacrificed pension schemes being taxed, minimum wage rising again in April 2026, and dividend tax up by 2%, the overall message was loud and clear: costs are going up. Again.

And the industry has a lot to say about it.

BABTAC: “This adds pressure on already tight margins.”

Lesley Blair MBE, CEO and Chair of BABTAC & CIBTAC – and former Treasury advisor – didn’t mince her words.

“For small businesses continuing to navigate the current financial climate, the decision to freeze income-tax thresholds until the end of 2030/31 offers some certainty for planning and forecasting,” she explained. “However, the freeze on National Insurance thresholds will effectively increase employer contributions as wages rise with inflation, adding further pressure on already tight margins.” 

She added that taxing salary-sacrificed pension contributions removes “a valuable incentive” for staff while the OBR’s revised inflation forecast will squeeze both business overheads and client disposable income.

And as for the 2026 minimum wage increase to £12.71?

Lesley noted: “Although positive for workers, it will significantly raise wage bills in a labour-intensive sector. Coupled with a 2% rise in dividend tax, the cumulative impact could challenge the commercial viability of many small salons.”

NHBF: “Salons are already at breaking point.”

Caroline Larissey, chief executive of the NHBF, said the Budget simply didn’t recognise the realities of small, people-focused businesses.

“Today’s Budget delivers little for the small, people-focused businesses at the heart of every high street,” Caroline said. “Hair and beauty is one of the most accessible and empowering routes into work for women, young entrepreneurs and neurodiverse individuals – yet this Budget was far from the ‘fair and necessary’ action our sector urgently needed.”

She warned that members are “already at breaking point,” adding:

“The Chancellor cannot keep loading costs onto small businesses without offering the support needed to keep them trading… If the Government truly wants to grow the economy, end low pay and keep high streets open, today’s wage announcement must be matched with serious support on National Insurance, business rates, skills and enforcement.”

HARE: “Once again, our sector has been overlooked.”

James Talbot, co-founder of HARE, a values-led Oxfordshire barbering and hairdressing business, didn’t hide his frustration.

“As an entrepreneur… I’m deeply frustrated by the lack of meaningful support for our industry in today’s UK budget,” he said. “Once again, one of the country’s most socially important and economically vulnerable sectors has been overlooked and ignored.”

James explained that the planned minimum wage rise – while well-intentioned – “will hit small legal businesses hard at a time when margins are already razor-thin.”

And business rates? Still unclear.

“The VAT threshold remains at a totally unfair and unviable £90k,” he added. “Many independent, entrepreneurial and legal businesses like ours will struggle to absorb these costs… threatening the survival of the salons and barbershops that serve at the heart of communities.”

His message for Government was stark:

“If Britain wants skilled, qualified barbers and hairdressers in the future, it needs to back the enterprising and community-led businesses that train them today.”

Industry Voices: “We need to focus on what we can control.”

The wider industry – from salon owners to educators – echoed similar concerns, emphasising resilience, planning and realism.

Benjamin Shipman (The Hair Movement, Sidcup)

Benjamin said this “wasn’t the Budget any of us were hoping for,” noting that it offered “nothing to incentivise or help us.” But he urged the industry to stay proactive.

“It forces us all to futureproof our business ourselves,” he explained. “We need to focus on what we can control… communicating the value of our services, refining our prices and becoming more business savvy.” 

Billy Ryan (Tribe Salons, Clapham Common)

Billy noted that while the Budget held few surprises, the impact is still significant.

“The next year will need calm heads and steady leadership,” he said. “Strong financial planning, reliable systems and steadily increasing the value of what we deliver will matter more than ever.” 

Sean Hanna (Sean Hanna Salons & Consultancy)

Sean was clear: complaining won’t cut it.

“Hope and complaining are not strategies,” he said. “Business leaders have a choice; either stand still and endure whatever happens or… make decisions that will ensure their business succeeds.” 

British Hair Consortium: “We must be heard – now more than ever.”

In response to mounting concerns, the British Hair Consortium has launched a major nationwide survey, urging every corner of the sector – salon owners, freelancers, barbers, educators, mobile pros – to contribute evidence that will be used to lobby Government.

“Without a strong, collective evidence base, upcoming government decisions risk worsening the pressures already facing the sector,” the Consortium wrote. 

The message? If the industry wants change, it needs to speak with one voice.

The Bigger Picture: Why This Industry Matters

If anyone still doubts the sector’s economic importance, consider this:

• Beauty generated £30.4bn in GDP in 2024 – growing four times faster than the UK economy.
• The sector directly employs nearly half a million people, with a footprint close to 700,000.
• It contributed £8.6bn in tax in 2024, set to rise to £9.4bn in 2025.

This isn’t a niche industry. It’s a powerhouse – and one that deserves to be taken seriously.

Where Do We Go From Here?

While the Budget delivered few wins for hair, beauty and barbering, the sector is nothing if not resilient. From Lesley Blair’s financial realism to James Talbot’s call for fairness, and from the NHBF’s advocacy to grassroots voices urging practical action – the message is clear:

The industry will keep fighting. But Government needs to listen.

For now, the most powerful tool the sector has is its collective voice.

And yes – that means filling out the survey.

Every barber remembers their first set of tools. The weight in their hands. The excitement of that first fade or scissor-over-comb done right. Those early moments shape confidence – and confidence shapes careers. That’s why the tools placed in the hands of students matter just as much as the educators guiding them.

For more than 100 years, Artero has been at the heart of that journey.

A brand built on education, innovation, and craftsmanship, Artero’s mission is simple: support barbers from day one, and empower them to grow into the artists they are destined to become.

• 

• 

Setting the Standard in Education

For Artero Ambassador and Global Educator Eric Way Lovemore, supporting education isn’t just part of what the brand does – it’s central to who they are.

“When a barber has been introduced to the Artero brand from the outset of their career, this becomes the brand of choice into the future. Artero cements their relationship with new students by supporting education at every step.”

That commitment is delivered through academy partnerships, hands-on training, and access to professional-grade equipment at pricing students can reach. Artero even offers customisation services, making it possible for barbers to build a kit that feels truly personal – even if it starts with a single product.

Artero Ambassador, Oscar Mendoza, even recently visited the Artero HQ to learn more about 

Confidence Creators

Because when a barber trusts their tools, they push their creativity further.

That’s what drew Rob Wood, Founder and Director of Novo Cabelo, to the Artistic Team: “Artero’s versatility allows students to use the tools with ease and gives seasoned pros choices for every trend. They’re forward-thinking tools built to last – and not going to break the bank.”

Whether teaching foundational discipline or guiding new ideas, the right tool removes limitations. It frees a learner to focus on finesse and client experience – not a scissor snag or clipper drag.

Artistic Member Ben Massey knows that feeling well: “Whatever Artero tool I pick up, I always have the confidence it will perform on any job I throw at it. That gives me the freedom to be creative and not be limited by my tools.”

Supporting Every Stage of the Journey

The brand’s strength doesn’t just come from one product – but its depth of range.

From the student starting kit to premium pro equipment, Artero has tools designed for every level and every style. And they continue to evolve those tools alongside the needs of today’s barbers.

Master Barber Roxanne Batt from Swagger & Jacks said: “Artero offers a large variety of price points to suit any pocket – but never faults on quality. It’s a great brand to start your hair journey with, and one to continue using as you grow.”

For many, education never ends – and neither does Artero’s support.

Kiri Constantinou, Owner and Creative Director at Fab Hair London, explained: “I’m passionate about precision cutting, and Artero tools are engineered to the highest standard. They give me the confidence to push my work to the limits – and the styling is second to none.”

Artero Ambassador Oscar Mendoza recently took that dedication a step further with a visit to Artero HQ to deepen his knowledge of the brand… but we’ll save that story for our next blog.

Crafting the Future of Barbering

Barbering continues to evolve – from techniques to tools to the expectations of clients. Artero’s forward-thinking approach ensures the next generation is always equipped to keep up.

As Natalie Cresswell, Owner of Cresswell Barber Co., said: “Artero take pride not just in the tools, but in the clients they’re used on. They support the service, the education, and the professional delivering it.”

Because the future of barbering isn’t just in the hands of educators – it’s in the hands of those they teach.

And the right tools will shape that future.

Inspired to Level Up?

Discover Artero’s latest innovation – the Gaudí – a tribute to artistry and ergonomics, designed to elevate every technique into expression.

Explore the Gaudí – where craft becomes art.

BarberEVO UK Issue 53 is OUT NOW! 

This issue celebrates creativity, craftsmanship, and community as we wrap up the year in style.

CELEBRATING 25 YEARS AT WAHL

On this edition’s cover, we celebrate Simon Shaw’s career to-date, with this month marking his 25th year at Wahl Professional. Read more about this monumental moment in this issue!

EVENTS:  

We take you behind the scenes at BarberEVO and SalonEVO: The Experience in Scale Liverpool, reliving the energy and excitement from the two-day industry celebration. We also bring you the ultimate guide to Fashion Week with Ainsley Walton, and dive into the action with BaBylissPRO backstage. Then, we head to the Barber and Barbershop of the Year Awards with WAHL, and peek inside the BROSH World Championship for an unforgettable global barbering spectacle. 

IN THE CHAIR & BARBER ABROAD: 

We get In the Chair with Tariq Howes, diving deep into his inspiring barbering journey. Our One 2 Watch is Scotland’s Best Barber, SHABA winner and owner of R+R Studios Dundee, showcasing the best of Scottish talent and creativity. 

FESTIVE: 

From our Year in Review to winter shop culture with Huckle, this section captures the spirit of the season. We talk business insights with American Crew, winter trends with Hayden Cassidy, and highlight moments from Novo Cabelo’s standout 2025. Plus, discover styling trends from Morgan’s and festive scheduling advice from Mark Maciver. 

BEARDS & TACHE: 

 We sit down with Joe Mills to break down beard and moustache trends sweeping the scene, before exploring bearded education with Simon Hairground and celebrating Movember with The London Beard Co. 

INTERIORS: 

Our Barbershop of the Edition is No.1 Barbers, a Takara Belmont–fitted shop that’s setting new design standards. We also round up the standout barber interiors of 2025, offering plenty of inspiration for your next renovation. 

Order your copy of BarberEVO Issue 53 HERE!

Some days, your hair has plans of its own. You wake up, you have somewhere to be and there’s no time for a reset. Fatboy, the hair care brand built for high-performance styling, has the perfect product to bring your hair back to life while giving it just the right amount of edge. Tousle & Go, a dry shampoo and hairspray hybrid, is a versatile styling essential that revives, refreshes and restyles in seconds.

Created for those in-between moments, whether you skipped a wash day, need a quick touch-up between events or simply want an instant boost, Tousle & Go (6oz. / $28) adds volume, definition and workable hold. Its tapioca starch absorbs excess oil, aloe vera helps strengthen strands and sunflower seed extract locks in moisture. No residue. No stiffness. Just clean, touchable texture that moves naturally.

The beauty of Tousle & Go is its versatility. It gives a boost of volume and definition or just a touch of hold, working across all hair types and especially transforming fine hair with body and grip.  Short, long, or somewhere in the middle, it gives every style a little more life.

Tyson Kennedy, the creator of Fatboy, shared how he likes to style with Tousle & Go: 

1. Lift sections of dry hair and spray directly into the roots to absorb oil and add instant lift. Focus on the crown or areas where you want extra volume.

2. Let the product sit for a few seconds, then use your fingertips to massage through the scalp and evenly distribute.

3. Lightly mist from mid-lengths to ends to create separation, grip, and that soft, touchable finish.

4. For a more lived-in look, spray on damp or towel-dried hair, scrunch, tousle, and let it air dry for an easy, undone finish.

Tousle & Go is the shortcut to effortlessly refreshed, perfectly imperfect hair. Bring it anywhere, refresh in seconds. Just spray, shake and go.

To learn more about Fatboy and explore its product range, please visit www.fatboyhair.com/

A family story of craftsmanship, innovation, and precision – built to empower barbers and stylists worldwide.

When it comes to professional hair tools, very few brands can say they’ve been perfecting their craft for over a century. For Artero, the journey began not in a modern factory, but in the Spanish countryside – with a pair of shears, a determined craftsman, and a family passion for precision that has been passed down through four generations.

“Our great-grandfather was a sheep and horse shearer,” said brothers Alex and Edu Artero, the fourth generation leading the family business today. “Cutting implements have always been at the core of our family. This deep-rooted connection to shearing and cutting tools naturally evolved into a specialization in scissors.”

From shearing wool to sculpting hair, the Artero story is one of evolution – combining heritage with cutting-edge technology to deliver the finest professional tools for barbers and hairdressers around the world.

A Heritage Forged in Steel

Artero’s legacy has always been about precision – creating tools that don’t just perform, but elevate the craft of cutting. Over time, the brand refined its focus on professional scissors, developing a range that caters to the needs of every stylist, from newcomers to industry icons.

“Scissors are the most important tool in any barber or hairdressing salon,” said Edu. “They’re fundamental for achieving precision and style in every cut. That’s why we’ve spent generations perfecting them.”

Today, Artero’s scissors combine traditional craftsmanship with state-of-the-art engineering. The result? A collection that balances comfort, sharpness, and durability – with prices ranging from £100 to £1000, ensuring every professional can find their perfect match.

Each model is crafted from carefully selected steel types to suit specific needs:

• SPS (Swiss Powder Steel) – exceptional hardness and precision (61 HRc).
• VG10 Steel – renowned for edge retention and long-lasting sharpness.
• 440C High-Carbon Stainless Steel – a reliable, high-performance classic.
• 9CR Stainless Steel – a more budget-friendly option with excellent quality.

This variety allows Artero to meet the needs of both barbers starting out and seasoned professionals looking for the ultimate upgrade.

Design That Works as Hard as You Do

Comfort and ergonomics are just as important as the blade itself. Long hours behind the chair can take their toll – which is why Artero places so much emphasis on balance, control, and fit.

“The ergonomic design of a scissor directly impacts comfort and performance,” explained Alex. “A well-fitted pair reduces strain on the hand and wrist, helping barbers work longer and more comfortably, while maintaining precise results.”

Artero also offers an extensive range of left-handed scissors, including micro-serrated, curved, straight, and thinning models – ensuring that every barber and stylist can find the right fit for their hand and cutting style. This inclusive approach reflects the brand’s wider philosophy: to empower every professional to create with confidence and control.

Tools That Grow With You

For Artero, quality isn’t a luxury – it’s a foundation. The brand understands that the right tools can shape a career, improve efficiency, and unlock creativity behind the chair.

“High-quality scissors provide smoother cuts, reduce hand fatigue, and deliver consistent results,” said Edu. “They’re an investment in your craft – and we believe professionals should be able to start with something reliable, then level up as they grow.”

Whether you’re purchasing your first pair or expanding your professional kit, Artero ensures that each tool meets the highest standards of quality and performance. Every scissor is the result of meticulous testing, thoughtful design, and the Artero family’s century-long dedication to excellence.

A Brand Built on Trust

Artero’s mission has always been simple: to craft tools that inspire creativity and enhance every cut. From its origins in animal shearing to its current status as one of the most respected names in professional hair tools, the brand remains true to its roots – family, quality, and innovation.

Today, with Alex and Edu at the helm, Artero continues to blend tradition with modern innovation, providing barbers and stylists with tools that make every cut feel effortless.

Discover the Artero Difference

Explore the full range of professional barber scissors, clippers, and hair tools at Artero, and experience over a century of craftsmanship – reimagined for the modern professional.

Welcome to your next operation.

The Andis Recon™ Clipper and Trimmer are built for barbers who treat every cut like a mission. Precision-engineered and field-tested, these tools deliver elite performance where it counts—on fades, tapers, lineups, and bulk removal. Whether you’re sculpting sharp silhouettes or detailing with finesse, Recon™ is your tactical advantage in the shop.

Recon™ Clipper: Power Delivered

• 9,000 SPM Vector Motor – High-torque speed for ultra-smooth fades and bulk removal.
• Phaze Blade Control – Adjustable blade with click or no-click lever for personalized cutting.
• Custom Style – Black chrome, gold, and matte black housings to match your station.
• All-Day Battery – 4-hour cordless runtime with fast USB-C charging.
• Premium Charging Stand – Quick-release design keeps your setup clean and powered.
• Complete Kit – Includes magnetic combs, blade oil, guard, and USB-C adapter.

Recon™ Trimmer: Precision Refined

• 8,500 SPM Vector Motor – Built for sharp detailing, bald fades, and crisp lineups.
• DLC-Coated T-Blade – Smooth, snag-free cuts with zero irritation.
• Ergonomic Metal Housing – Compact, vibration-dampening design for fatigue-free control.
• Custom Style – Interchangeable housings to match your vibe.
• Charging Stand Redefined – Sleek, quick-release stand for pro setups.
• Complete Kit – Includes combs, blade oil, guard, and USB-C adapter.

Built for the Craft. Trusted by Pros.

Recon™ isn’t just about specs—it’s about performance in the field. Tested by barbers who know the grind, these tools deliver the speed, control, and style you need to execute every cut with confidence.

Gear up. Fade sharp. Stay mission ready.

Shop now at andis.com 

When the BarberEVO Experience makes its U.S. debut in Atlanta on Sunday, October 26, one of the standout features will be the presence of Andis, a brand synonymous with quality, innovation, and education in the barbering industry.

As a proud partner of the event, Andis will not only showcase its world-class tools but also spotlight the educators who bring the brand’s mission to life. Each of these barbers and educators represents the pinnacle of skill, artistry, and mentorship — and together, they will help set the tone for a night of inspiration and growth.

Meet the Andis Team

Kenny Duncan
A respected master barber, author, and mentor, Kenny Duncan is a cornerstone of the Andis education program. Known for his technical precision and ability to translate complex skills into accessible techniques, Duncan has inspired countless barbers to elevate their craft. His role as an Andis Educator positions him as a leader not only in technique, but also in shaping the next generation of professionals.

Eric Cheek
Renowned as both a barber educator and platform artist, Eric Cheek is celebrated for his creative approach and ability to captivate audiences. Cheek’s work with Andis emphasizes the fusion of artistry and practical skill, ensuring barbers leave his sessions with both inspiration and new tools they can use immediately in their day-to-day work.

Angie Perino
As Global Education Manager for Andis, Angie Perino oversees the brand’s worldwide education efforts, ensuring that learning and development remain at the heart of Andis’ mission. With decades of experience across barbering and cosmetology, Perino brings both technical expertise and leadership insight to the stage. Her commitment to empowering professionals through education is central to Andis’ vision.

John Mosley
Widely known as “Popular Nobody,” John Mosley is one of the industry’s most recognizable and influential barbers. As part of the Andis Education team, Mosley combines cultural impact with technical mastery, showing barbers how to not only refine their craft but also build a brand and career that resonates far beyond the chair.

Andis at the Center of Education

Andis’ involvement in the BarberEVO Experience Atlanta underscores the brand’s ongoing commitment to barbering education and professional growth. With a lineup of world-class educators, Andis continues to prove that its role in the industry extends well beyond tools — it is about equipping professionals with the skills, knowledge, and confidence to thrive.

At the BarberEVO Experience, Atlanta’s barbering community will have the rare opportunity to learn directly from these educators, making this debut U.S. event a landmark occasion for the craft.

Family-owned Australian hair industry leader enters the North American beauty market with a bold attitude and serious product performance.

It’s time to muk up your hair—with style! Since launching in 2006, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair market. Cruelty-free haircare, styling and professional hair color ranges deliver innovation, efficacy and pure product performance, catering to both professional hairdressers and consumers, alike. Making news this fall, the family-owned company brings Australian innovation to the heated styling tools category. Powered by those new innovations, muk® is ready to make its big splash in the U.S. market.

The muk-ing Truth

muk® products say what they do and do what they say. Central to their core is the pursuit of healthy hair, prioritizing its condition and integrity. The brand helps hair stylists and consumers achieve amazing results—no matter the hair type or desired style.

 “Technically, Australian brand muk® has been in the United States for years through distribution partners. Now, in 2025, we, the brand owners, are stepping directly into the market for the first time. That means U.S. salons and consumers will get the real muk® experience: our voice, our vision and our full range. We’ve seen the appetite in the U.S. for bold, authentic brands, and now’s the time to bring that energy full force,” explains Co-Owner Janelle King, who co-founded the cheeky brand with her brother Scott Reynolds.

Adds King, “The U.S. market is ready for muk®. Professionals and consumers are moving away from overhyped marketing and seeking brands that deliver every time. Australia has earned a global reputation for producing high-quality, professional haircare—muk® is leading that movement.”

Boasts Reynolds, “We’re proudly Australian, independently owned and focused on doing things right. Our products are developed in-house, designed to work and packaged responsibly, using post-consumer recycled aluminum wherever possible. We’ve built our brand on performance and honesty. For stylists and salons, and their clients looking for a brand they can trust, muk® delivers. In a world where brands either play it too safe or try too hard to please everyone, muk® stands firm: bold, honest and unapologetically effective. muk® is cheeky, confident and performance obsessed. In a category full of overpromising and under-delivering, muk is refreshingly real.”

muk’s high-performing, results-oriented collections include Deep muk™, Fat muk™, Blonde muk™, Intense muk™, Vivid muk™, Head muk™, Kinky muk™, Hot muk™, Beach muk™ and mr muk™. muk® Haircare is 100% approved and accredited by PETA as cruelty free. The company also offers professional hair color and heated styling tools to help professional hair stylists offer their clients the most unique style possible.

The muk-ing story

Founded in 2006 in Melbourne, Australia, by the sister and brother duo of Janelle King and Scott Reynolds, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair markets. Products say what they do and do what they say, with a fun, cheeky attitude! Now making a big move in North America, the haircare, styling, styling tool and professional hair color ranges deliver a bold attitude and serious performance for both professional hairdressers and consumers alike. For more information and to purchase products, salon owners and stylists can create an account on www.mukhair.us.