Fresha, the world’s #1 booking platform for beauty and wellness, has taken its unique industry perspective and launched an invaluable resource: its first trend report, called The Future of Beauty and Wellness Report 2024. Created in partnership with leading trend forecasters WGSN, the report is packed with groundbreaking insights based on:
analysing 600 million Fresha bookings
scanning more than 2,000 social media accounts
more than 1,000 consumers surveyed across the US, the UK, Canada and Australia
interviews with industry experts including makeup artist and beauty entrepreneur Huda Kattan, and celebrity barber and educator Mark Maciver
The report uncovers and decodes 11 trends set to shape the industry. From high-octane beauty to the diagnostic tools taking over salons, clients’ expectations of beauty and wellness will evolve like never before in the next five years. The report serves as a guide to those changing expectations, and shows how services and treatments will need to be adapted to boost business. All of this game-changing information will help business owners outpace the competition and stay at the forefront of client care. For beauty and wellness business owners ready to evolve to meet consumer demands with a holistic, personalised approach, this report will help them do exactly that. Those businesses with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond.
The latest issue of BarberEVO UK & Ireland is OUT NOW.
In this issue, we explore how you can elevate your business during the festive period in prep for a successful 2024. It’s time to market yourself and your shop, upskill your teams, and boost that bottom line.
ON THE COVER
BIG UP Cal Newsome, our cover star this month and the Master of the Fade. This talented stylist tells us what it takes to cut the hair of celebrities, build that all-star client list, and why Chris and Sons is his go-to for the best barber supplies.
WINTER SEASON
‘Tis the season to maximise on… everything!
Let’s get into it. In our winter season feature, we look at how to really strengthen your brand for Christmas. Including everything from social media marketing right down to putting seasonal branding in your shop windows.
STYLING
You know us! We love a good styling feature. Our editor attended a hectic (but incredible) run of shows at London Fashion Week in September and rounded up some really valuable styling advice. Industry icons Nick Irwin, Syd Hayes, and Adam Garland took LFW by storm and gave intel on the newest and best tools.
INTERIORS
We also look inside some of the UK’s finest barbershops to find out what it takes to not only make a space look good but how to entice clientele. Experts from Cape Gang, Ned’s Barbershop, REM, Gould Barbers, Takara Belmont, and many more give you the scoop.
Fresha, the world’s leading marketplace and booking software for the beauty and wellness industry, has an exciting update on the success of their recent campaign builder launch. Blush + Blow, one of Fresha’s long-term partners, has achieved the following after using the platform’s campaign builder feature:
15x average return on spend for their marketing campaigns, with clear reports showing how to make future campaigns even better
3x sales of skin services, after promoting their new skin clinic with Fresha’s marketing tools
4 new staff members recruited to handle the increase in business
Blush + Blow, helmed by Bridget Hannon, began as a blow dry bar in 2017. They’ve since grown their services to a full range of hair and beauty treatments, and expanded with a clinic dedicated to skincare. Before joining Fresha, Bridget used various methods to promote Blush + Blow, including PR agencies and influencers. But it was always hard to measure results, and managing each of these marketing campaigns separately was time-consuming.
Bridget needed an effective way to reach clients, and clear visibility of each campaign’s performance. She also needed an online booking platform to simplify running the salon, so she could focus on growing the business. After signing up to Fresha for free, Bridget started using the campaign builder and templates to create personalised marketing campaigns. From seasonal promotions to new treatment announcements, she can build email and text message campaigns in minutes, then send them to the right clients at the right time.
Bridget also gets clear reports showing the results of every campaign so she can refine them for even better performance. All while using the platform to manage appointments at both venues, take online bookings, collect client reviews, and more.
Watch our video focused on Bridget’s journey with Fresha, and find Blush + Blow on the Fresha marketplace at fresha.com, or by downloading the Fresha app on the App Store or Google Play.
Wahl Professional is thrilled to announce the launch of their latest innovation, the Hi-Viz™ Trimmer.
Designed to set the standards for professional tools, this cutting-edge trimmer is set to redefine the art of precision grooming.
What is so special about the Hi-Viz™, we hear you ask?
The Hi-Viz™ Trimmer was designed for those who live in the details. Built with a slim neck, where the body meets the blade, allowing more visibility and control with every cut. The re-designed wide T-blade is manufactured with diamond-like carbon (DLC) coatings to last eight times longer than stainless steel blades (as shown in lab testing).
With zero-gap capabilities, get skin close results and high-end results with every cut. The innovative Adaptive Speed Control automatically adjusts the motor to cut through all hair thicknesses and textures in a single hit.
Leo Wahl invented the trimmer category and Wahl Professional has continued to set the standard for quality for over 100 years. Wahl is ready to launch its latest innovation with the Hi-Viz™ Trimmer – introducing quality and precision to the high-visibility market.
With over two years of intensive engineering, hand tested and assembled with care in the USA, the Hi-Viz™ is more than a tool – it’s an embodiment of your passion.
RRP £227.99
Available to purchase on WAHL.CO.UK and at Salon International from Friday 13th October – Monday 16th October.
Are you ready to witness the fiercest competition in the world of hair and beauty? The NYC Hair & Beauty Challenge is back, and it’s bigger, bolder, and more glamorous than ever before. Get ready to be dazzled on Sunday, October 22nd, at the iconic Melrose Ballroom, just minutes away from the heart of the Big Apple and easily accessible from all major transportation hubs.
This spectacular event will bring together the crème de la crème of hair and beauty professionals from the NY tri-state area, all vying for the prestigious titles in five thrilling categories: Fastest Fade, Fastest Braid, Fantasy Makeup, Low Fade & Beard, and Freestyle Braid. Whether you’re a die-hard beauty enthusiast or just looking for a fun day out, the NYC Hair & Beauty Challenge promises an unforgettable experience.
The competition’s core aim is to celebrate the incredible talent within the worlds of barbering, hair styling, and makeup artistry. With their precision and artistic flair, barbers, hair stylists, makeup artists, and hair salons from the tri-state area will come together to showcase their exceptional skills and creativity.
To kick off the day, attendees will have the opportunity to participate in masterclasses led by two industry titans. First up, Hair Colorist extraordinaire, the master of the Latin Blonde, will share their wealth of knowledge. Their transformative work in hair color has garnered them worldwide acclaim, making this masterclass a must-attend for anyone looking to stay on top of the latest hair color trends and techniques.
Following that, the stage will be graced by none other than Hector Espinal, the former Global Makeup Artist for Fenty Beauty. Hector’s portfolio includes jaw-dropping work featured on Netflix’s hit show, GLOWUP, and in renowned publications such as Vogue, Rolling Stone, and Harper’s Bazaar. His Makeup Masterclass promises to be a captivating journey into the world of beauty, sharing valuable insights and tips on how to create stunning makeup looks that turn heads.
The NYC Hair & Beauty Challenge isn’t just about competition and masterclasses; it’s about celebrating the artistry and passion that fuels the beauty industry. Attendees can expect to be inspired by the creativity on display, learn from the best in the field, and connect with like-minded individuals who share a love for all things beauty.
The show’s various categories, including Fastest Fade, Fastest Braid, Fantasy Makeup, Low Fade & Beard, and Freestyle Braid, ensure there’s something for everyone to enjoy. Whether you’re into the intricacies of barbering or the magic of makeup, this event will leave you in awe of the boundless possibilities that hair and beauty offer.
Don’t miss out on this sensational day filled with excitement, inspiration, and a dash of friendly competition. Tickets are selling fast, so secure your spot at the NYC Hair & Beauty Challenge and be part of a day that promises to redefine the boundaries of creativity and style.
The NYC Hair & Beauty Challenge is the perfect opportunity to immerse yourself in the world of beauty and witness the incredible talents of barbers, hair stylists, and makeup artists. Join us on Sunday, October 22nd, at the Melrose Ballroom, just a stone’s throw away from the heart of New York City. Let your senses be tantalized by the Fastest Fade, Fastest Braid, Fantasy Makeup, Low Fade & Beard, and Freestyle Braid competitions. And don’t forget to soak up the wisdom of two industry legends during the masterclasses. Get ready to be wowed, inspired, and thoroughly entertained – the NYC Hair & Beauty Challenge is where dreams are styled into reality.
Buy your tickets TODAY! https://nychairandbeautychallenge.com
Jim Shaw, Owner Of Toni&Guy Billericay And Multi Award Winning Men’s Hairdresser
The weather is getting colder and this can cause our curls to lack moisture and look dry and frizzy. With that in mind, it’s so important that we look after our curls as best as possible and use the correct products to keep our curls nourished, defined and free from frizz and flyaways. Below are some of my top tips for caring for your curls this season.
Deep condition – this is an important tip to maintain your curls and give them an extra hydration boost. You should use a deep conditioning hair mask, treatment or leave in conditioner as often as your curls need it to replenish lost moisture in your hair and your curls looking strong and healthy.
Maintain trims – By booking in for regular trims you will prevent split ends, which is essential to keep your curls looking their best, healthy and bouncy.
Skip the heated styling where possible – The combination of cold weather outside and going indoors where you will have the heating on can cause your hair to become dry and dull. Therefore, to avoid causing extra damage to your curls, try to avoid heated styling tools.
Opt for protective styling – If you’re stepping away from using heated styling tools in autumn/winter, why not try some protective styling for your curls instead? Braids, twists and buns are great options and as well as being protective, look incredibly chic.
Use a hair oil for extra nourishment – hair oils are a great product to give your hair extra moisture and can also be used to help seal split ends.
American Crew® Announces That Chris O’riordan Is The Latest Name To Join Its All-Star Line-Up
Today, American Crew® is pleased to share that Chris O’Riordan has joined its American Crew® All-Star Team. With more than a decade of experience in the industry, Chris has established a loyal clientele in Ireland and now works under his newly launched brand name CORE. He was awarded the title unexpectedly while attending The American Crew® retreat in Barcelona this October. The title of All-Star is a global honour, given in recognition to some of the world’s leading barbers and takes them to the top tier of educators. It paves the way for Chris to spread more of his inspiring work under the banner of American Crew®.
Revlon Professional® General Manager for UK & Ireland, Matt Horder says; “It’s fantastic to have an American Crew® All-Star back in Ireland. Chris is an extremely skilled barber as well as a talented educator. We’ve seen his journey progress alongside the American Crew® brand as an educator and this is a fitting way to acknowledge his outstanding commitment and achievements.” He goes on to comment, “American Crew® is more than just a product company, we are also dedicated to developing people, which we do through our network of All-Stars, who act as figureheads for the brand and in turn create a strong community, which we’re extremely proud of.”
Chris is a highly awarded men’s hair stylist. He has been featured in various trade press titles and has won multiple awards in Ireland, as well as two global titles. Chris achieved back-to-back Irish titles in the American Crew® All Star Challenge in 2018 and 2019, which led him to represent Ireland at the American Crew® ASC global finals in New York in 2019. In 2017, he won the Alternative Hair Show Men’s Cut and Colour Global final, held in front of an audience of 5,000 people at the Royal Albert Hall.
Commenting on his appointment, Chris says, “To receive this honour is absolutely incredible. It’s something I’ve wanted to achieve ever since I started working with American Crew®. It came as a total surprise while I was attending my first American Crew® Retreat in Barcelona. It’s still sinking in to be honest, but I’m so excited to get going with more stage work as well as back in the classroom educating.” Chris goes on to add, “American Crew® is quite simply the best men’s brand in the world and to be part of their team is such an honour. My mind is blown.”
American Crew® this year earned the title of the number one Premium Men’s Hair brand in the World*. It is widely known forpioneering the modern men’s professional grooming industry and has distribution in over 30,000 salons, barbershops, and authorised retailers across 50 countries, making it the global leader in the men’s hair market.
One Man. Two Wheels. Over 10,000 miles across 27 countries…
British Gentleman’s Grooming company Captain Fawcett Ltd, is on the road again for the third and final part of theGREAT EXPEDITION 2023.
Richie Finney, founder of the multi-award-winning Norfolk-based lifestyle brand, has embarked on the last leg of a three part solo motorcycle adventure. Beginning in May, during spring and summer Richie completed two action-packed tours through Spain, central Europe and the Nordic and Baltic states. The finale, Part Three, sees him continue his odyssey through the heart of Europe, culminating with a photo finish in Paris in mid-October.
Covering 16,000km across 27 countries, the remarkable ride has proved hugely successful. As well as cementing relationships by sharing great moments in the European barbershop community, it has created the occasion to meet new acquaintances – barbers, customers and distributors alike. The Great Expedition is an unparalleled opportunity to showcase the brand’s multi-award winning Gentleman’s Grooming products to existing and prospective buyers on their home territory. Raising public awareness of the brand through barbershop events, the epic road trip is generating a wealth of shared social media content and enthusiastic coverage in the European press.
Richie Finney (aka Captain Fawcett’s ‘Right Hand Man’) says: “Why Europe? Of course after Brexit we are no longer dealing with a single state (the EU) but 27 individual countries, each with their own nuances and customs requirements, plus others not part of the European Union. Some 78% of our orders go overseas and, furthermore, Captain Fawcett is hugely proud to be named a Department for Business and Trade Export Champion for 4 years running.
I’m taking to the highway because, as tis said ‘the road goes forever on’, but inevitably our time on it is short. The barbershop experience is hands-on. It can’t be replicated through wires and algorithms. The chatter, the laughter, the drinks, the scent of perfume, a massage, a luxurious close shave. Those tangible moments are the antidote to solitude, a tribute to our togetherness. They’re the essence of life itself! So, dear chums, by all means come along and say how do! It’s going to be wild, it’s going to be weird, and it’s going to be one hell of a ride!”
Gracing this issue’s cover is the leading hair-alternative brand American Hairlines by Hair U Wear. Ever wondered what you could add to your service menu, to not only increase your revenue significantly, but raise the spirit and confidence of your clients? You’ll find out in our in-depth interview with the American Hairlines team. Plus, check out their fantastic Know No Boundaries collection by Manny Rolon and Brandie Reyes.
ALSO IN THIS ISSUE:
Talking Texture
Every head of hair you get in your chair is unique. Everyone’s hair type, hair texture, and growth pattern are always a little different. But to be a successful barber, you need to know how to cut and style a wide range of textures, from coarse to fine, pin-straight to 4C curly. In this issue, we break texture down and offer expert advice on tackling and welcoming all hair in your chair. Featuring advice from experts like Marcus Harvey, Kevin Nguyen, Kenny Duncan, Stormi Kelley, and many more.
Back to Business
What is your definition of success? Is it to have your column fully booked two months out? Is it to own your own shop? Is it to become a platform artist and educator? Maybe start your own brand? In this issue, we dive into the stories of barbers, brands, and barbershops who have reached their definition of success, and shared how they got there.
Industry leaders like Vince Garcia share tips on finding success and keeping an open mind to opportunities, and companies like Floyd’s 99, Cocco, and Schedulicity share how they can support barbers throughout their journeys to success.
Maximizing on Facial Services
With the colder weather and Movember on its way, there is no doubt that mustaches and beards are going to migrate back onto your client’s faces. But there is a fine line between a great beard and an ‘I just came out of six-months hibernation’ beard. And you, the barber, are responsible for helping your clients reach facial hair greatness.
From barber Allie Bussa sharing her tips on elevating the client experience, to James Zap talking about the culture of beards, and a discussion around some of the best products to keep at your retail shelf, we cover it all.
Avant Garde
Finally, it’s time to let your freak flag fly. Have you ever wanted to experiment with color or more creative cutting? Maybe create a more out-there editorial collection? We bring the best of the avant-garde masters together to help unlock your creativity, with tips for creating hyper-realistic hair art, and how to inspire creativity among your team and in your shop.
America’s Beauty Show by Cosmetologists ChicagoAnnounces 2024 ABS Global Image AwardsThe Internationally Acclaimed Industry Competition is On!
Go BIG or go home! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly announces the 2024 ABS Global Image Awards call for entries are open. Stylists, creatives, artists – show the world what you can do! Entries are open from October 2, 2023 through January 25, 2024, at AmericasBeautyShow.com.
The overall theme for the 2024 ABS Global Image Awards is Maximalism, which is rooted in a more-is-more philosophy that blends an eclectic mix of patterns, colors, textures, and objects. Artists can lean into big and bold decision-making regarding color, pattern, texture, shape, and form. More is more, and that’s what will be celebrated with the 2024 ABS Global Image Awards.
The ABS Global Image Awards draws entries from across the world from talented professionals, barbers, emerging stylists, and cosmetology students. The winners of the global industry competition will be recognized during an amazing party at America’s Beauty Show on the evening of Saturday, April 20th. The awards night will have live music by Too Hype Crew, where guests can party to anthems of the 80’s, 90’s and early 00s, with a live six-piece band, emcees, and dancers.
The 2024 ABS Global Image Awards categories include:
Barber of the Year
Creative Color
Full Concept
Haircutting
Makeup Artistry
Nail Design
Student
Texture Expert
Team Collaboration
“We have fun doing what we are doing, but to be recognized in the industry is magical,” said Brendeetta Ashley and Jaimee Harris Smith, 2023 ABS Global Image Award winners of the Team Collaboration “We love to compete, it’s a great way to express yourself creatively, think outside the box, and have a great time.”
“The names on the Leo Passage Gold Trophy are people I’ve looked up to my entire career,” said Ammon Carver, 2023 Leo Passage Gold Trophy winner. “To all salon professionals, I encourage you to compete in this competition. Share your work with the world, you never know what might happen if you enter,” added Carver.
“The ABS Global Image Awards is an amazing night, and such a fun celebration that is beautiful for the industry,” said Chrystofer Benson, multi-ABS Global Image Award winner. “The ABS Global Image Awards is a great platform where you can share your work with the world! It is a positive and encouraging competition that allows global artists to compete and share their work.”
The ABS Global Image Awards are open to all licensed salon professionals, barbers, or the business equivalent where licensure is not required. In addition, students may compete in the student category or any of the professional categories. The entry process opens October 2, 2023 and closes January 25, 2024. The ABS Global Image Awards finalists will be announced on February 20, 2024. The ABS Global Image Awards ceremony is Saturday, April 20, 2024, at the Donald E. Stephens Convention Center, Rosemont, IL.
Each professional category will offer a single winner an impressive award from America’s Beauty Show to display with pride. In addition to each category winner, one extraordinary submission will be awarded The Leo Passage Gold Trophy Award in honor of the late Pivot Point International founder, and Cosmetologists Chicago member, Leo Passage.
