BarberEVO Magazine
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Andis® Company, a leading manufacturer of handheld tools and education for the barber, beauty and animal grooming industries since 1922, partners with Gateway Technical College to open its new Barber and Cosmetology Technologist program studioRead More …
Australian men’s grooming brand, Uppercut Deluxe is stoked to be celebrating 10 Years of Staying Power. To celebrate this milestone, the team at Grounded Motion put together a rad piece documenting the story so far.
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Uppercut Deluxe is introducing a limited-edition capsule including a Tee Shirt, Anniversary edition Tin Lid, Keyring and Patch, all of which stamped with the 10 Year Anniversary graphic, designed by one of the original Uppercut Deluxe founders. Check out the Tin, Tee, Patch and Keyring on the Uppercut Deluxe website.
Recently, I had the opportunity to visit Williamsburg, a very hip borough in Brooklyn, NY with the longest bearded man I had ever met. Joe Loving (@beardspiration12), Managing Partner for Mean Beard (@mean_beard), and I had met on the phone a week previous and had agreed to meet up at Barbercon, one of the barbering industries premiere events. Joe has a great story behind his beard and brand. Several years back Joe’s son was diagnosed with hemophilia. He decided to raise awareness for the cause and grow out his beard. He called the charity fundraiser “Beards for Bleeders”. Three years later, Joe is still rocking the beard and is one year into his new start up beard care brand! His claim for success,“Don’t trim it!”
Lee Resnick started Barbercon in 2016 as the live networking event for @barbershopconnect, the first social site exclusively for Barbers worldwide. Barbershoppeconnect originally focused on the urban barber movement. Over the last couple of years Barbercon has morphed into one of the leading events for the men’s grooming industry worldwide. This years event attracted more mainstream vendors and cosmetologists then the previous two years combined. An education element was added which has taken it to another level, beyond a social networking event for barbers.
The evolution of urban barbering has come together with the lifestyle movement, high end mens fashion and old school traditional grooming, exploding onto the mainstream stage. There have been signs of this growth development over the last few decades, but the latest push is more then just a short term trend. Salons are feeling the need to up their game in the men’s grooming segment. We are only just beginning to see how the growth in men’s grooming has increased the need for gender specific brands on the professional product shelve space. Don’t be surprised to see traditional women focused beauty stores and online professional only e- commerce sites expand their offerings, and in some cases, change their names to attract the male shopper!
The mainstream acceptance of mens grooming has created a fundamental need for cosmologists to increase their skill set to offer expanded men’s services. Hot towel shaving, guard free clipper cutting and facial grooming are in high demand. While traditional barbering techniques has been somewhat of lost art throughout North America over the last few decades, there are regions on the globe where traditional mens grooming has stayed relevant, including the United Kingdom and the Middle East, where it never really went away.
Experts from industry leaders like the British Barbers’ Association (@BritshBarbers) have been very well received in North America over the last couple of years, as stylists and barbers alike, look to advance their men’s grooming skills. Traditional cosmetology providers including Pivot Point International (@pivotpointint) have recently launched a major foundation barbing program targeting cosmetology schools to start offering men’s grooming and barbering specific programs.
Guys are really into the latest grooming techniques and products. They are keeping their hair styles and beards well groomed and looking great. The average Joe is now more hip then ever!
Brian Gaum
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Ok, so football may not be coming home but it still remains quite the year for barbering and the success has been spread across the UK and Ireland.
The barbering industry in Ireland and Northern Ireland has continued to develop its own identity and is explored and celebrated inside the pages of issue ten.
The incredible Ryan Cullen is the star of this month’s Barber Focus, we take a look at Londonderry’s Bareknuckle Barbershop and delve into the shops of Northern Ireland’s capital.
This now the tenth issue and although we seem to have the format down (to some extent) the brand is still evolving. Headcase Barbers – with almost 30 barbershops across the globe – discuss what it takes to create a brand and we speak to two of our favourites, Hard Grind and Captain Fawcett.
We also welcome new columnists, including Ruger Barber’s Carlie Firth, and some of our friends from across the pond to give their insight into the industry. As always, all this and much more can be found across the next hundred pages.
Now available as an app on both iOS and Android.
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Premiere Orlando & Premiere DAYSPA – June 2-4, 2018
When you think of industry tradeshows, there is probably one name that comes to mind and that is premiere! Premiere Orlando to be exact.
As the largest beauty industry tradeshow in the country, Premiere brought together all things professional beauty under one roof at the Orange County Convention Center, June 2-4, 2018. Premiere Orlando gave more 59,750 beauty professionals who came to town from all 50 states and over 44 countries as near as Canada and as far as Australia, many reasons to stay in love with the industry! Premiere Orlando along with its co-located show – Premiere DAYSPA offered the education and tools you need to succeed during the action packed 3-day event.
The Experience of the Largest Exhibit Floor in the Industry
As beauty professionals walked across the breath-taking 7.3 acre sold out exhibit floor they were greeted by some of the biggest names in the salon, spa and barber industry with over 850 exhibitors present at this year’s event. Attendees were able to amplify and renew their passion about the industry they LOVE through the high energy of Premiere Orlando with companies such as RUSK, Farouk, JOICO, Matrix, Redken 5th Avenue NYC, Pureology, Reuzel, Esquire Babyliss Pro and Ulta hosting live demonstrations, product launches and celebrity artists at nearly every corner throughout the day on Sunday & Monday. In the section of the floor known as Nail World, nail artists were able to get the latest high fashion trends from brands like CND, Young Nails, Famous Names, LeChat Nail Care Products, Gelish, Morgan Taylor, and ORLY just to name a few as well as the calming atmosphere that you can only get when you’re in the nail salon. Continue through the show and enter the realm of Premiere DAYSPA where energy has shifted to the lightness and tranquility of a spa. This section of the show floor was an educational playground for estheticians, massage therapists and makeup artists with companies such as Satin Smooth, Eminence, Borboleta, Revitalash, Farm House Fresh, Bella Lash, Repechage offering the latest products, equipment and treatments to improve their skills and business.
The Education You Need to Succeed
Although the exhibit floor itself is more than enough reason to make sure to have Premiere Orlando on your yearly to-do list; what makes all Premiere Shows stand out is their promise to bring the education you need to succeed™ to their events. This year was no exception offering more than 600 classes from 250 educators during the 3 days of non-stop education.
MAIN STAGE
WOW! It’s hard to even think of any other way to describe the powerhouse education that graced the stage at Premiere Orlando this year, craziest part – it was all INCLUDED with a show pass! Beauty professionals from across the globe really showed up to support their favorite #hairbestie Guy Tang at his first ever Premiere Orlando presentation bringing in one of the largest audiences at the show to date. The empowering Leading Ladies featuring Tracey Hughes, Larisa Love, Eden Sassoon, Vivienne Mackinder, Candy Shaw and special guest emcee Sam Villa motivated and inspired artists with their frank, honest, no-holds-barred conversation on their secrets towards building amazing careers and brands in beauty. Attendees were also able to learn the latest in industry and style trends from some of the biggest names: Leen & Bertus – Reuzel, Sam Villa – Redken 5th Avenue NYC, Takashi Kitamura, Rob the Original, Kevin Kirk & Eric Fisher – BaBylissPRO and the legendary Martin Parsons.
HAIR COLOR STAGE
Individual self-expression through one’s hair color has become wildly popular and this year’s Hair Color Stage presentations packed in some of the most influential colorists of the industry to provide stylists behind the chair with the latest techniques and trends to help them turn their clients’ hair into true works of art. Audiences raved about the welcoming back of Joico who brought in powerhouses, Sherry Ratay, Mark Mileti, Ricardo Santiago, Ben Mollin & Zoe Carpenter, Pravana featuring influencers Presley Poe, Chita Beseau, Neal Malek and Taylor Rae and B3 Bond Builder featuring some of social media’s finest, Linh Phan, Maggie Hancock, Rickey Zito & Wesley Palmer. Hair Color Stage also welcomed to the stage for the first time this year Antidotpro by Scalifix featuring Tracey Cunningham, Ruby Devine, Nadine Donovan & Luigi Rossi, Malibu C featuring Chad Stocks, Georgia Reed, Nicole Emiliani & Amanda Harsche and the Unicorn Tribe led by founder Alix Clymer. Attendee favorites Redken 5th Avenue NYC with Justin Isaac, Sean Godard, Veronica Ridge & Tara Gardiner, Matrix featuring legends Chystofer Benson & Lenny Strand, Ashtae Products with Wendy Evans and CNBC’s The Profit’s Marcus Lemonis and Confessions of a Hairstylist with Jenny Strebe and Cassandra McGlaughlin all came back again this year as well and provided color enthusiasts with the incredible education they love.
NEWCOMERS
Each year, Premiere’s dedication to education drives them to make the show new and exciting as well as making sure that they are offering education at their shows that is not only on trend with the latest trends and techniques but ahead – giving their attendees that competitive edge. This year, Premiere Orlando welcomed round table style panel discussions in topics such as salon ownership and management, hair loss solutions, social media marketing, resume building and networking skills. Additionally, the show welcomed, The Santiago Brothers, both coveted educators in their right, Carlos and Ricardo Santiago joined forces for the first-time at major industry event and taught cutting and styling techniques bringing in both view points of the industry; Carlos as a barber and Ricardo as a cosmetologist, to a packed classroom on Saturday morning, leaving attendees wanting more. Beauty professionals were also eager to see the impressive education from Keon Washington, Lala Chihaia, Leysa Carrillo and Olivia Smalley from Cosmoprof Education as well as the curl education from Ouidad featuring Sarah Brunty Smith just to name a few.
Make sure to subscribe to Premiere Orlando’s YouTube Channel: PremiereOrlandoTV for videos of education from past events, including 2018 later this fall!
Hundreds Joined the Quest for the Best and Showcased Their Talents
Cannot Wait until 2019 for Premiere…
What Premiere Show Group does at their shows is like magic – taking the worlds of professional beauty, and providing an environment filled with education, inspiration and enthusiasm, Premiere Orlando is THE event for beauty professionals. But you do not have to wait until June 1-3, 2019 for another Premiere event, join Premiere at one of their other annual shows this fall.
● Premiere Philadelphia *NEW* | September 23-24
● Premiere Beauty Classic | October 7-8, 2018
● Premiere Birmingham | October 21-22, 2018
Contact Information for this Release | Jill Acosta, Jill@premiereshows.com, 800-335-7469 ext 132, premiereshows.com
As we all know, barbering was once viewed as a low paid job for the less academically inclined but now it’s a genuine creative conduit for serious business men and women. We speak to cover star Arod who, through tireless self-promotion, relentless social media mastery and his perfectly honed craft, charges $350 for the VIP service at Elegance Studio.
The opportunities are now there in this incredible industry for those willing to reach out and grab them.
Alongside telling individuals stories, we take a look at how the ever-expanding barber subculture bleeds into other creative disciplines like fashion and even surfing and skating.
All this and much more can be found inside Issue #2 of BarberEVO North America.
Click here to subscribe to BarberEvo Magazine North America.
Click here to buy a copy of Issue 2 BarberEvo Magazine North America.
Reuzel are delighted to announce that Schorem’s Paul Taylor-Clinch will be returning to the UK to open his very own barbershop, ‘Black Sails’, in Bath.
With full Reuzel knowledge and having worked at the world renowned ‘Schorem’, it seemed only right to appoint him as our latest and third UK Reuzel Scumbassador.
Paul has been working with Schorem for 2 years and has gained an extensive amount of barbering knowledge from some of the worlds greatest barbers. Now, you can learn some of the tricks of the trade with Paul at our Scumbassador courses around the UK!
Here are the courses you can book with Paul:
Classic Barbering Course (Beginning)
The much needed first step to understanding Schorem shapes and how to achieve them. In this course, you will learn the two longest haircuts.
This is a great course to get your feet wet and start to understand the techniques we use as the foundation of all our classic haircuts we will also focus a great deal on product application and styling.
Please note: These longer shapes are mostly achieved with shear and comb and require very minimal clipper work.
Cuts Taught: Vanguard & Long Trim Pompadour
Tools Needed for Class:
• Clippers- detachable blade and/or thumb lever with attachment combs
Scumclass
Master Scumbassadors will present the old school craft of barbering by demonstrating classic cuts steeped in tradition and perfected over decades by the “Lords of the Lard” themselves.
From Pompadours to Flattops, learn how to approach these timeless cuts and how to integrate the Schorem classic shapes and Reuzel products into your everyday work.
While preaching the greasy gospel, the Scumclass will touch on how to build the men’s business to ensure your greasers, ruffians and other fine gentlemen scumbags return to chew the fat and walk out with a perfect cut, every time they leave your shop or salon.
For all Scumbassador Course bookings, please contact your local Reuzel distributor, or call Rianne at Reuzel UK on 01392 365177
50p from each tub sold is donated straight back to The Lions Barber Collective; helping the charity to raise awareness and prevent male suicides all over the world.
Premium men’s grooming brand The Bluebeards Revenge is pleased to announce the launch of a brand new hair gel in collaboration with men’s mental health charity The Lions Barber Collective.
The Bluebeards Revenge Hair Gel has been developed especially with barbers in mind to provide them with a professional, multipurpose product that can handle both retro spikes and modern textured masterpieces.
Most importantly, 50p from each tub sold is donated straight back to The Lions Barber Collective; helping the charity to raise awareness and prevent male suicides all over the world.
Founder of The Lions Barber Collective and award-winning hairstylist Tom Chapman was heavily involved in the development of this new product. He said: “Collaborating with our friends at The Bluebeards Revenge in any way is a privilege. But to have the chance to develop a product alongside them that actively helps to support our work while giving back to the barbering community is phenomenal.”
“I have always dreamt of developing hair products, so to collaborate on a product that I use every day was very exciting. Hair gels have come such a long way in recent years and now offer so much more than the brightly coloured concoctions of the past.
“The hair gel we have created with The Bluebeards Revenge reflects the evolving landscape of men’s hairstyling and is an essential product for barbers. Its versatility means it acts as a fantastic cutting agent, enabling hairstylists to create neat sections and partings in both long and short wet hair. It also works perfectly as a pre-styling product, meaning stylists can create hold and shape in the hair with very little product residue. Add to that its classic barbershop fragrance and strong hold and it’s a really rounded product that is head and shoulders above the supermarket slimes!”
The Bluebeards Revenge’s commitment to raising awareness and preventing male suicide can be seen on the inside of every hair gel’s carton.
Bradley Wicks, a spokesman for the brand, said: “The inside of our cartons have been branded with life-saving information from The Lions Barber Collective. Upon opening the carton, barbers and their clients can read all about the support available to them: whether that’s how to become an official Lions’ Barber, or where to find the right support to fight back against the stigma that surround mental ill health in men.
“The latter has even attracted the attention of world-renowned suicide prevention charity Samaritans, who have kindly allowed us to include their contact information to signpost men to appropriate help at any time.”
A year has passed since the success of the first BarbersRide and we are delighted to announce its return! Born out of love of barbering and motorbikes, BarbersRide is a yearly charity event incorporating riding and barbering seminars with some of the UK’s top names in the industry.
Experience five exclusive barbering seminars hosted at Harley-Davidson® dealerships across the country with some of the industries finest barbers demonstrating their skills up close and personal. Each seminar is followed by an after party, before hitting the roads again the next day.
The trip is made up of 5 seminars at £30 each. Each event includes a goodie bag worth £15 from our sponsors for the first 20 bookings at each event. Here are all the seminars you can attend:
The full trip costs £150 per rider which includes the following:
The best part is that all money will be donated to charity. Places are strictly limited, so book now to avoid disappointment. www.barbersride.com
San Francisco, CA Booksy Inc., the top-rated appointment booking application worldwide*, is excited to announce an integration with Instagram business profiles. People come to Instagram to visually discover products and services, with more than 200 million Instagrammers visiting a business profile each day. With the Booksy integration, inspired viewers can now book appointments directly through Instagram any time of the day with hair, skin and nail professionals who use the Booksy app.
“We’re responding to a real consumer-based demand,” says Stefan Batory, CEO and founder of Booksy. “With our new partnership, Booksy is the first appointment scheduling platform that is socially integrated for users and clients to connect. Instagram is no longer just a marketing channel for independent professionals, it is now a client acquisition channel by turning followers into clients. The scheduling process is automated and confirmed with a few clicks. Our data patterns show that clients who self book make 20-30% more appointments. Of these client-booked appointments, 60% are made outside of working hours. With Booksy, scheduling is automated and streamlined, saving time and eliminating the need for texts and phone calls.”
For hair, nail and skin service professionals to benefit, they must sign up with Booksy and convert to a business profile on Instagram. Then, they can activate Booksy from the “Edit Profile” option on profile, under the “Contact Options” section. Businesses that wish to learn more should check out the Instagram Business Toolkit.
Instagram is making it easier to turn inspiration into action, including integrations with a wide range of partners and a better way for businesses to manage their direct messages.
Booksy is available in the App Store and Google Play.
*Apptopia rankings
