The next generation of charging, the NEW Wahl Professional Power Station™ allows you to charge three tools at once.
Wahl Professional has unveiled a new solution for the growing number of tools being used by barber professionals: Wahl Professional Power Station™. Barber professionals commonly use many different tools throughout the day, and during a single haircut. In response, Wahl designed the most efficient charging station on the market. The innovative Wahl Professional Power Station quickly charges three Wahl Professional cordless clippers, trimmers, or shavers — in the time it takes to charge one — with one space-saving cord. It also includes one USB-C port, perfect for charging a phone or payment processing device.
The new Power Station comes with multiple tool inserts – three clipper, two trimmer and one shaver insert – allowing you to mix and match any combination of Wahl Professional tools to charge. It comes with direct-contact charging which is the fastest, most efficient way to recharge your Wahl Professional cutting devices. And the space-saving design means your workstation remains tidy and uncluttered.“I love that the customizable and interchangeable system lets me choose which tools to charge and when. I can change my setup as often as I like,” says Wahl Professional Educator, Nieves Almaraz (@howtofadehair). “This new Power Station allows me to charge three tools at the same time, and it keeps my workspace neat and professional by eliminating cord clutter.”
Barbers and stylists who want fully charged tools and an organized workspace can purchase the Wahl Professional Power Station February 1 for $199 at wahlpro.com or by visiting their local distributor.
The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.
IN THIS ISSUE
It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for more gorgeous shoots and incredible looks from Wahl, Andis, STMNT, Layrite, JRL, and American Crew.
Not to mention some exciting product announcements and tool guides from 18.21 Man Made Grooming, Gamma+, Captain Fawcett, RED Pro, and Hairskeen.
ON THE COVER
As seen on this issue’s front cover and in the Final Cut, Wahl Professional has just launched their global Future Makers campaign! Wahl Professional brought together the best barbers and stylists from around the world for five days to learn, share and collaborate, and to create inspirational and educational content that will not only unite the global Wahl community but celebrate individuality and differences.
BARBERS TOOLKIT
The industry’s best and brightest barbers and session stylists reveal all in our Barbers Toolkit feature. This is where we take a deep dive into their tool bags to find out what tools and products they use to create incredible looks time after time – whether that’s for clients in their chairs or models in front of their cameras.
Expect sneak peeks from Josh Hawk, Kyle Pemberton, Paul Wilison, Tyler Kelbert and more. Spotlight brand mentions go to Ace High, Hairskeen, Samsons Haicare, and Washi Scossors.
NEW YEAR, NEW TRENDS
We have everything you need to keep on top of trends this year. Our experts are some of the industry’s best barbers – they give great insight to what will be most and least popular in 2023 so you know where to focus your efforts.
Grab your copy of the magazine for intel from Taylor Leven in her trend forecast as well as Frank Soto and Ivan Zoot.
You’d be a fool to miss out!
MARKETING
Marketing can seem intimidating, but you’re probably doing the basics already! Social media, Google, apps, and booking platforms like Vagaro are your keys to getting your name out there.
Love it or hate it, we all know how big of an asset social media is in our industry. Marketing expert Shelby Barriball takes us through how to present yourself online – and why Vagaro helps you look your best.
We also want to give a shoutout to our exclusive interviews with both Marvy Marv and Danny Robinson who each help you master the art of marketing. Our columnist Tyrik Jackson also does an in-depth look at how to reach as many people as possible online.
We hope you enjoy this issue! You can order your print copy here.
After an exceptionally successful year, the Fellowship’s live regional showcase event – Hair & Vision Presents is back with new content, new locations and new presenters for 2023.
Throughout this year Hair & Vision will be visiting Edinburgh, Glasgow, Leeds and London providing Fellowship members throughout the UK with a venue that is easily accessible to them. Everyone is welcome at Hair & Vision, Fellowship members can attend for free as part of their membership status and non-members who are looking to find out more about becoming a Fellowship member and see some inspiring education can attend for £19.95.
Each Hair & Vision event has its own theme; cutting, textured hair, men’s hairdressing or colour as examples and will be hosted by a member of the Fellowship or the sponsor of the event. The content of the evening is diverse and will vary from event to event, but one thing that you can rest assured of is that the evening will leave anyone who attends inspired and motivated. Fellowship members will be invited to take part in Hair & Vision, presenting their latest looks and sharing their ideas and inspiration with others. There will also be an opportunity to meet your hair heroes and chat to them in a relaxed informal setting and members of the Fellowship Executive Board will be on hand to answer any questions you have.
Dates are constantly being updated on the Fellowship App or Website and the first Hair & Vision Presents Let’s Talk Texture sponsored by Avlon/Uberliss is taking place on Monday 27th February in Leeds. Co-hosted by Fellowship President Robert Eaton and Avlon’s Jacqui MacIntosh, the event will feature textured hair experts – Brandon Messinger, Lathaniel Chambers, Anthony Grant and Claire Chell.
The second Hair & Vision Presents will be held in London on Tuesday 28th March at the Hunter Collective. Providing our southern members with the opportunity to experience the Let’s Talk Texture theme sponsored by Avlon/Uberliss and co hosted by Fellowship President Robert Eaton and Avlon’s Jacqui MacIntosh and featuring Avlon artists Claire Chell, Anthony Grant and Pashcan’el Mitchell.
The Internationally Acclaimed Industry Competition is Back!
The world of beauty is watching! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly announces the2023 ABS Global Image Awards are back. The deadline to enter has been extended to February 10, 2023. The ABS Global Image Awards celebrates the passion and artistry of professional and emerging stylists in an image and video competition that features professional and student categories. This year’s competition offers participants from across the globe the opportunity to enter their fiercest hair collections and storytelling. Entries are opening in November at AmericasBeautyShow.com.
This incredible international image and now video competition fuels intense creativity and passion for hairdressers, colorists, salon teams, nail technicians, makeup artists, students and more – and it continues to grow year after year in 2023 with a dynamic presentation during America’s Beauty Show on the evening of Saturday, April 15th.
The ABS Global Image Awards draws entries from across the globe from talented professionals, emerging stylists and cosmetology students. The winners of the world-wide industry competition will be recognized during America’s Beauty Show in a way that’s never been celebrated before in this prestigious competition.
Now is the time for pros to ignite their passion and begin their most creative preparations in order to enter the 2023 ABS Global Image Awards. There are 9 different professional categories and 2 student categories in this juried industry competition for the best-of-the-best to enter and to share their personal story. All categories are gender neutral.
The 2023 ABS Global Image Awards categories include:
Total Transformation
Collaboration (Professional and Student)
Full Concept
Haircutting
Texture
Barbering
Creative Color
Makeup Artistry
Nail Design
“We expect to see tremendous artistry from our extremely talented competitors,” said Karen Gordon, Past President of Cosmetologists Chicago.
“America’s Beauty Show offers a perfect backdrop to showcase a deeply creative competition at our world-class show. We are thrilled to shine a global spotlight on the originality and talent that resides in the professional beauty industry and for our emerging artists who are students.”
“To all salon professionals, I will say that the ABS Global Image Awards will unleash your inner creativity,” said Mio Sota, past ABS Global Image Award winner. “Don’t be afraid,” added Sota. “There is no right or wrong. Everything you try will either work out great or turn out to be an amazing learning experience!”
Chrystofer Benson, past ABS Global Image Award winner said, “The ABS Global Image Awards is a great platform where you can share your work with the world! It is a positive and encouraging competition that allows global artists to compete and share their work.” Chrystofer encourages all salon professionals to share their work with the world, and that you never know what might happen if you enter.
“Entering helps you to keep in touch with the reason you started doing hair and gets in touch with the passion you have for the hair industry.”In encouraging pros to get involved in the competition, past ABS Global Image Award winner Daniel Rubin notes, “Don’t give up until the miracle happens!”
The ABS Global Image Awards are open to all licensed salon professionals, barbers or the business equivalent where licensure is not required. In addition, there are categories where cosmetology students may compete. The entry process opens November 28, 2022 and closes February 10, 2023. ABS Global Image Awards finalists will be announced on February 24, 2023. The ABS Global Image Awards ceremony is Saturday, April 15, 2023, during America’s Beauty Show!
Each professional category will offer a single winner an impressive award from America’s Beauty Show to display with pride. In addition to each category winner, one extraordinary submission will be awarded The Leo Passage Gold Trophy Award in honor of the late Pivot Point International founder, and Cosmetologists Chicago member, Leo Passage.
It’s Thursday and it’s 9am and your Fellowship App is ready and waiting for the latest drop from Style Stage.
Style Stage is a series of step-by-step educational videos produced by the Fellowship and featuring Fellowship members and hosted by Fellowship luminaries including President Robert Eaton, Chair and mentor of Project Extend, Michelle Griffin and Project Afro leader, Jacqui McIntosh. Each Thursday at 9am a new video will be posted on both the Fellowship App and website giving members access to this motivating and inspiring step by step content.
Filmed in a studio setting and edited in real time to give an ‘as live’ feel to it, the Style Stage is an invaluable educational tool for trainees and apprentices looking to dive deeper into cutting, styling or colouring techniques or for experienced stylists to upgrade their skills in an easy to watch format.
The first Fellowship Style Stage will drop on Thursday 26th January and features Richard Windle of Sebastian Professional showcasing some of his favourite techniques for creating a beautiful done/undone look. Project Afro leader Jacqui McIntosh interviews Richard throughout the session ensuring he shares his top tips exclusively with Fellowship members.
Don’t forget to download the Fellowship App for Free (Android and IOS) where Fellowship members will receive Style Stage direct to their app or view as a member on the Fellowship website – www.fellowshiphair.com
In 2023, the Fellowship are focusing on accessible education, and to deliver this have developed the Fellowship App, which is available for both Apple and Android phones. Their mission is to provide all generations of hairdressers with access to the latest education, information on Fellowship events and Projects along with regularly updated content.
The Fellowship App will provide accessible education from world class Fellowship Members, building a community of like-minded hairdressers to share and showcase their work, watch content created by the Fellowship’s eight Project Teams under the guidance of their inspirational mentors and book tickets for Fellowship events. App users can visit The Knowledge for the latest step by steps in cutting, colouring, and dressing hair – it’s like a who’s who of hairdressing and provides a wonderful insight into the rich heritage of the Fellowship.
Fellowship President, Robert Eaton added, “Our new app provides an incredible amount of information and education. Our vision for the app is to be the go-to tool for all hairdressers from apprentices and trainees to senior, freelance stylists, salon stylists and salon owners who want to discover the best in hairdressing education and inspiration. With content being updated regularly there’s no need to ever be stuck in a rut or in need of inspiration.”
The Fellowship App is free to download – search Fellowship Education on the App/Google store to download and become the best version of you.
ANDIS COMMEMORATES 100 YEARS OF BRAND INNOVATION WITH FORWARD-THINKINGCENTENNIAL TRIMMER FEATURING WIRELESS INDUCTION CHARGING.
Andis Company, a leading manufacturer of barbering, styling, and grooming tools, is thrilled to announce today the launch of the Centennial beSPOKE Trimmer. The latest trimmer in its portfolio is designed specifically for professionals who are inspired by precision design to create custom looks. The beSPOKE trimmer uses the latest technology, including revolutionary induction charging and next-level design, to pay homage to the brand’s leadership in innovation on its centennial anniversary.
“The beSPOKE Trimmer commemorates our 100th anniversary and ushers in the next century of Andis,” said co-CEO Matt Andis. “The premium Z-Blade celebrates the legacy of Andis as a quality blade manufacturer, while the wireless induction charging represents our relentless drive to innovate and help our creators take their artistry to the next level.”
The beSPOKE Trimmer’s design is a nod to the future with an ergonomic shape, sleek lines, and a modern, metallic color palette toasting Andis Company’s spectacular history. But what’s most unique is the tool’s wireless charging technology. The induction charging stand provides convenient, wireless charging, proudly displays your trimmer, and is compatible with other induction charging Qi-compatible devices, such as your phone.
“The beSPOKE Trimmer embodies who Andis is as a brand. By infusing innovation, modern trends, and premium color schemes, along with truly understanding advancements to solve daily challenges that our barbers and stylists face, the beSPOKE trimmer is a combination of sleek design and leading-edge technology,” said Angie Vlasaty Peterson, Andis VP of Marketing.
Like all Andis tools, the beSPOKE delivers power and precision with a high-speed rotary motor and lithium-ion battery providing 1.5 hours of cordless freedom to create. Wrapped in an elegant champagne finish, the Andis Outliner Deep-Tooth GTX-Z Blade delivers crisp visibility for tight lines, slick fades, and top-notch design work. The blade’s aggressive, zero-gap setting delivers a razor-like finish.
Available at authorized Andis dealers and online (MSRP $250.00), the beSPOKE Trimmer includes a premium induction charging stand, phone charging clip, 4 attachment combs, a power supply cord, and a one-year warranty.
With its sleek, ergonomic shape designed for all hand sizes and next-level performance features, the beSPOKE Trimmer is sure to become the next go-to trimmer for barbers and stylists. Learn more about the new tool at: https://andis.com/centennial
Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe. The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.
The Golden Globes was back for 2023 – and after a few years off, we couldn’t wait to see some of the biggest stars in TV and film walk the red carpet.
As the first event of the Hollywood awards season, the Golden Globes doesn’t just hint at who will be taking home the trophies over the coming months, but it also sets the pace for those all-important red-carpet fashion and beauty moments. The home of some of the most iconic moments in fashion industry, it certainly did not disappoint. Striking the perfect balance of sophistication and dazzle, our favourite stars make us swoon with their fabulous looks.
We caught up with some of our hair industry favourites to get the lowdown on some of the star-studded guest list’s looks, plus top tips for replicating them in the salon.
Golden Globes red carpet reporter Amelia Dimoldenberg looked ultra-glam and blow-dry queen Lisa Carter says: “Amelia’s vintage waves give off a glamorous feel, yet feel slightly more effortless. The way they’ve been dressed out leaving a much softer finish reminds me of the iconic Rita Hayworth. Her hair colour is not only perfect for her skin tone but goes very well with her outfit and really helped to accentuate the look as a whole.”
Barb Mahoney, owner of Leicester’s Do My Hair says: “Amelia is oozing with style. Her sunset copper hair complements her fair complexion, and she sets the look off perfectly with her mermaid waves.”
Bridal specialist Sharon Roberts says ‘I love how Amelia’s colour palette works from top to toe. I feel like her colourist, hair stylist and fashion stylist must have collaborated to ensure a really cohesive look. The dress and hair are not competing for attention – it’s a winner for me and no doubt will be copied by a lot of brides this year.”
Best Musical/Comedy Television Actor winner, Jeremy Allen White, turned heads for all of the right reasons – showing that he scrubs up just as well as outside of the kitchen!
Lisa says: “Jeremy has embraced his natural texture, and I love that he’s attended such a prolific event with natural curls; it’s refreshing to see men with hair that is a little longer, looser, and in a more natural state – but still giving that groomed look.”
Curl Specialist Tori Kiff adds: “Jeremy has styled his curls back, which opens his face up and shows off his baby blue eyes. By pairing his curls with a tux, he is the perfect combination of styled and smart, with a touch of rugged and relaxed. I hope seeing Jeremy’s curls will encourage more men to embrace theirs.”
The much-loved Jenna Ortega stepped out in sexy, silky, pleated Gucci number – with hair that’s a world away from Wednesday’s trademark black braids.
“Chocolate is the gorgeous undertone I see here,” says Siobhan Haug, salon co-owner at Haug London Haus. “Those bronzed Gucci pleats are a subtle tone-on-tone complement to the warm chocolate nuances within that cool shag haircut. Our in-salon colour portfolio, IGORA Royal by Schwarzkopf Pro, has the most delicious range of chocolate tones on every level, which is perfect for recreating this look. Think coco blondes, velvet brunettes and melted chocolate on a light brown level.”
Also commenting on Best Actor for Motion Picture Drama winner, Austin Butler, Siobhan says: “I love his effortless waves offset with that sharp tux. Nothing says expensive like relaxed hair paired with precision tailoring. Incredible!”
Selena Gomez looked effortlessly elegant in a strapless black gown, paired with a ponytail. Jack Kilpatrick, owner of JKP Hairspa, Whitstable says: “I love this hairstyle on Selena as it looks effortless yet classy. The hair has an undone, lived-in feel with soft texture, which keeps it looking youthful and fun. To create this on a client, I would dry the hair upside down to add volume at the root. I would then put in some loose waves using a wand to create a hint of movement. I’d use my hands rather than a brush to put the hair up into a high ponytail – this prevents it looking too slick and neat. Wrapping a small section of hair around the band elevates it and to finish, I’d add hold and a subtle shine with a light hairspray”.
Looking to recreate Golden Globes winner Jeremy Allen White’s hair from the red carpet tonight? America’s #1 Men’s Styling Brand, American Crew, partnered with celebrity groomer KC Fee (@kcfee) to achieve his lived-in, effortless look.
Inspiration: “For Jeremy’s Golden Globe look this year, I wanted the hair to look more lived-in and effortless rather than a more structured, sleek tuxedo Golden Globe look, which also suits Jeremy’s personality well,” states celebrity groomer, KC Fee.
Look Breakdown
1.I started by prepping the hair to create a foundation for the rest of the styling products. On towel-dried hair, I took American Crew® Light Hold Styling Gel and ran it through the whole head of hair to build thickness and shine.
2. Then with a blow dryer, I diffused the hair while scrunching up the curls to give them definition. When the hair was about 75% dry, I used American Crew® Firm Hold Styling Cream to create extra hold and control, working it into the curls and continuing to enhance the curls with the diffuser.
3. Once the hair was dry and had that lived-in, textured look, I took a dime-sized amount of American Crew® Defining Paste and rubbed it between my palms to activate, and pressed the product into each curl for added texture and increased definition.
4. To finish off this look, I sprayed American Crew® Alternator Finishing Spray into the hair to enhance the natural look and provide shine and hold for the remainder of the night.
Stewart Roberts founder of Haircuts 4 Homeless recently received 200 bespoke branded Denman Original Stylers to gift or sell in support of his amazing charity. Haircuts 4 Homeless has built a community of skilled hairdresser volunteers who generously give their time free of charge to give haircuts to homeless people. This simple act of personal care helps give those experiencing homelessness a boost and just a little of the kindness they so richly deserve. Kevin McNamee, CEO of Denman International says “We were so happy to gift these tools to this amazing charity. We have a dedicated CSR team at Denman that actively seeks out opportunities to support brilliant causes like this one.”
Along with the branded Original Stylers Denman delivered 10 full hairdressing brush and comb kits for Stewarts professional network and 60 Be Bop Brushes to gift to their clients. The Be Bop is a simple palm styler that is small, lightweight and very easy to clean, making them the perfect takeaway tool.
If you believe you can help extend Stewart’s network by volunteering your time and talent then please reach out on @haircuts4homelessuk on Instagram.
