BarberEVO Magazine

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UK & Ireland Edition

England and Scotland: Barbershops and Salons Allowed to Reopen in April

Boris Johnson’s Road Map to announced yesterday suggests salons and barbershops may be able to return after April 12th, 2021.

In Step 2, which is projected to start on 12th of April, hairdressers and other personal care will be allowed to reopen, as well as non-essential retail, and outdoor dining and pubs.

The second step will also allow weddings to increase in size to up to 15 people.

The government suggests that as of May 17, indoor searing can resume in pubs and restaurants, indoor entertainment such as cinemas and theatres can resume, and weddings will be able to include up to 30 people.

Johnson’s 4th step suggests a return to complete normality as of June 21.

For Scotland, Nicola Sturgeon has just announced that salons and barbershops to be allowed to reopen on April 26th.

A specific date for Wales to reopen salons and barbershops is yet to be announced.

This means, however, salons and barbershops in England and Scotland may be able to hesitantly begin their plan to reopen and get their schedules in order, so the public has time to get their lockdown hair sorted before pubs reopen.

Uplift! Powered by Phorest UK: Resilience and Perseverance

On Monday, Phorest UK successfully held their live stream event, Uplift! After some technical issues on their first attempt on January 25th, The Uplift! event came back bigger and stronger for its rescheduled date of Monday February 8th. Along with motivational and uplifting presentations from guest speakers such as Chancellor of the British Fellowship of Hair and mindfulness leader, Ashley Hodges, and Royal Marine Jason Fox with an inspiring speech about resilience, Phorest professionals shared many inspiring stories as well as tips and tricks to persevere through the pandemic.

The day started with an introduction by Ronan Perceval, CEO of Phorest, introducing the speakers, presentations, and prizes. The prizes that were offered this year included an Apple Watch, an iPad, and a one-year subscription to Headspace App for mindfulness.

Chief Technology Officer at Phorest John Doran, and Head of Product, Evelyn Balfe, then presented on How 2020 Changed Our World. John and Evelyn shared stories from several salon owners and hairdressers throughout UK and Ireland, and how they coped and adapted through Covid with the help of some of the features Phorest Booking and Management Apps have to offer. They also included videos from Phorest users from all over the world, talking about their concerns throughout Covid, and some of the ways Phorest had been able to help.

“Phorest was the first of our suppliers who contacted us and told us, that we didn’t have to stress about the invoicing. They would spread our payments, and take the pressure off us. Phorest were definitely leading the way.” – Gerri Dangerfield Keane, UK.

The next presentation was offered by Head of Product Marketing and Retention Rob Hewitt, and Aisling Scolard, Product Manager. Rob and Aisling’s presentation focusing on marketing, what that means for salons in 2021, and some helpful tips and advice on how to make marketing work for you this year. According to Rob, “Marketing starts with clear, strategic goals, if you want proper results.” In this session, Rob and Aisling discussed all the challenges of the last year, the impact on consumer habits, and what are some ways we can adapt to consumer demands. One change that is certain is the shift to digital. Rob and Aisling offered several solutions to make sure that salons are able to effectively reach their clients online, through Phorest features like: Email Marketing Editor, SMS Marketing Editor, and Client Reconnect.

Next, the Feature Reveal was presented by Richard Cullen, Senior Product Designer, and Verna Wall product researcher, with the topic: Resilience, Motivation, and the Team Effort. Through the data system that Phorest has access to, they were able to compile a list of trends and patterns that successful salons all have in common. There are many misconceptions about what drives success, such as being located on the high street, being expensive, and having a massive team. But Phorest analytics found that these are not always indicative of success. Instead, what they found every successful salon to have was an educated and focused team. The rest of their presentation shared tips on how to motivate staff, how to help them be self-reliant, and to monitor personal and shop goals through the My Performance tool in the Phorest Go app. This tools monitors staff performance, and increases awareness, and helps to avoid awkward one-to-one meetings. This is a free tool and will be available from next week on.

The next presentation was given by guest speaker Ashleigh Hodges, who began her presentation with a group meditation to promote mindfulness. Ashleigh Hodges offered some advice on wellbeing, and how to juggle busy lives. Ashleigh’s presentation encouraged listeners to allow themselves and their staff time to look inward, take care of themselves, and recharge, before they to spring into action to help everyone else, as they are used to doing. During Covid, Ashleigh explained, “we have all had time to think about what is important to us, and clients have had time to realise how important we are to them.” Ashleigh’s advice to listeners is: learn to say no, set boundaries, and treat your wellbeing as just as important as your clients.

The next session was presented by Niamh Greaney, Head of Adoption & Client Education, who educated attendees on how to evaluate and improve your own online health, to ensure businesses are reaching their clients to the best of their abilities. Phorest have created an online calculator to assess your online health, in terms of online marketing, social media, online reputation, and your salon website. This tool is available on Phorest’s platform and online. Niamh encourages owners to check their score, create a strategy, and revisit the calculator, until they are happy with their online health.

Finally, the last presenter of the day, Jason Fox spoke to the audience about resilience and mental health, and his experience in Afghanistan as a Special Forces Officer. Fox shared an inspiring story of how he dealt with a hostage rescue mission in Afghanistan. Fox shared with the attendees his personal ethos of:  courage, determination, unselfishness, and cheerfulness in the face of adversity, and it is these four qualities that have helped him get through traumatic experiences, and will help others face day-to-day struggles throughout their lives, such as getting through this pandemic.

Overall, the day with at Phorest’s Uplift shared inspiring stories of perseverance, adaptability, and determination from salon owners, public speakers, as well as Phorest professionals. Phorest also shared many tips and tools that their software platforms offer to help salons throughout the pandemic, and into the tech-based future.

To learn more, go to

2020 Barber of the Year finalists announced by British Master Barbers

British Master Barbers, the alliance created to help qualified and highly skilled barbers across the UK showcase their talent, has selected and announced their finalists for the 2020 Barber of the Year award. There were 118 entrants, whittled down to a final 10 – and the judges will have a very difficult decision to make!

The finalists are: Allan Stone, Baldy, Corneliu Crihan, David Logue, Grant Hackett, Lee Dixon, Mercedes Paginton, Paul Mac, Sarrelle McCann and Shaun Buckingham.

We wish every finalist the very bets of luck for this prestigious competition!

Wahl British Barber and British Barbershop of the Year Announced!

In what was an fiercely competitive competition, for both Wahl British Barber and Wahl British Barbershop of the Year, the two winners were announced live on Instagram at 4pm on Thursday 26th November.

Owner of Amigos Barbers, Kilian Maddison took home the Wahl British Barber of the Year 2020 crown, holding off the challenge from such industry icons like Luka Chitty, Kyle Rowland, Dale Hince, Guray Kesman and Shaun Buckingham.

The Wahl British Barbershop of the Year 2020 award was also fiercely contested, with brilliant entries from Ruffians (2x former winners), Avanzato Grooming Lounge, Biberian Gray, Cutters Yard and RW Wolf. But the legendary Andy’s Barbers Bicester took home the gold!

In what was a first for the competition, the winners were announced LIVE on Instagram (allowing for the present restrictions of course) – and both Kilian and Andy were able to join host Simon Shaw and discuss their incredible victories.

Congratulations to the winners from all at BarberEVO!

Art.Quarter founder Jordan Patel talks ‘BRANDEMIC.’

Just two weeks after launching the first business in the Art.Quarter complex, Art.Barbers have had to close its doors until December 2nd following the government’s latest lockdown measures.

After putting years of work into creating not only an iconic venue for Birmingham but the whole of the UK, Jordan Patel opens up raw and uncut in his latest video update, sharing his true worries and fears about the impact Lockdown 2.0 is going to have on his brand.

This video captures the true, intense, and raw feelings of Patel as he transparently discusses his next steps to the Art.Quarter build and how his faith and positivity is his coping mechanism during these unpredictable and testing times.

Art.Quarter is set to become a UK tourist destination as well as a true icon for Birmingham. Promising a safe place for all communities and encouraging creatives, Jordan is building this unique venue to create unity and equality in a city that he feels, still very much suffers from segmentation with backgrounds and religions.

The latest vlog can be viewed below.

Set to launch Spring 2021, the Art.Quarter will be first of it’s kind.

Please visit: for more details.

Barberly – Bringing Digital Value to Barbers

Do you wake up in the morning with the pile of messages on various social media and manually cope with your appointments armed with a pencil and notebook? Or you already using one of the digital booking and salon management providers, yet want to come out of the provider’s shadow and grow your brand instead of the aggregator provider’s one? Barberly has stepped up their game to help barbershops grow their client audience through convenient digital tools.

“We are a Swiss software company with a focus on bringing digital value to barbers all over the world. It seemed like a half-baked concept that just might have legs, I thought one day. Now Babrberly onboards 600+ barbershops, 70K bookings for a total value of USD15 Mio. My team and I personally appreciate each barber/ barbershop owner for entrusting Barberly to give a wing to their flight to success.” – Andrew Gubal, Barberly founder and CEO.

  • Reach out to every potential client: User-friendly intuitive tools like a personalized mobile application on App Store and Google Play, that simplifies bookings for your clients, promotes positive brand image and even makes you a trendsetter for the peers – stand out from the crowd with the bright mobile app design and own logo, present your team in creative photos, upload lookbooks of best works, visualise and describe your services with photos, and many more ways to customise your mobile application. To reach and engage new clients for your business through a QR poster so that passers-by can book-in in a few clicks.
  • Cement clients’ loyalty: Show that you care and save time for your clients. Go digital and easily reachable – Mobile app, website, fast booking page on social media, booking Self check-in kiosks, QR posters. Manage the client database with the client LogIn functionality, add notes, client’s favourite services, send confirmations/notifications, newsletters. Launch the loyalty program, further manage bonuses. Enable secured payments. Sell client favourite products online. Propose a waiting list or house/hotel calls (e.g. wedding grooming).
  • Simple and efficient management of your daily business routine. Barberly web portal is the main management tool for setting your barbershop up and running and making changes needed – add and modify services, barbers, working schedules, start your mobile app or redesign it, set the cancellation policies to get a refund for no-show, activate payments and many more. Also, book your clients on the go with the Barberly business mobile app – a handy way for owners and barbers to manage the appointments.

Being there to support you with prompt customer service, building reliable software, praising customer feedback and building on the criticism are the three pillars that Barberly Team leans on.

“Great appointment app. Was really worried about going to appointments! This appointment app makes it so easy to set up and use. The customer service was great and very patient with me! Well done! Just go for it!!” – Dave S., salon owner

“1947 loves Barberly! I absolutely think this is the best platform on the market. The team and the application itself is amazing! I’ve received nothing but great feedback from our mobile app! This platform is extremely user friendly and the team is super responsive, which makes the overall experience exceptional!” – Terrance M., salon owner

Visit Barberly’s website for more product details, and find out how to become a partner. Follow @BarberlyCom on Instagram and stay tuned for more great features to follow.

Out Now: Issue 22 UK & Ireland [September/October]

Back to normality!

As we wave goodbye to one of the strangest and bleakest summers we’ve ever seen, at BarberEVO we’re hoping to brighten up your autumn days with a splash of colour. Issue No.22 is bold, make no mistake about that!

The latest edition of our 104 page, printed magazine is brimming with inspiration and advice from some of the industry’s biggest names. As you flick through your copy, you’ll see how they’ve been fighting to make sure that this comeback is a success and that the barbering industry won’t be disappearing again any time soon.

We delve into everything from tech to going green (environmentally, that is). Danny Robinson shares details of his futuristic new Danny & Co. shop, while we look at the latest innovations in barbershop technology, and on the other end of the scale, all-natural brands and barbershops.

We focus on tattoos, from independent artists like Quyen Dinh, to studios like Deerheart Collective, finding out how the pandemic has affected them day-to-day.

Our interview with the always colourful Tom Baxter is a great read – he tells us about his fantastic new educational series, and why the industry needs to go back to basics when it comes to colouring techniques.  

We’re also speaking to some fantastic barbershops from all corners of the UK to find out how they’ve found things post-lockdown. Luka Chitty of Luka’s Barbers tells us about his incredible new project, Together Create, which he hopes will inspire small, local businesses to come together and create something beautiful.

This issue really is about coming together and supporting the industry, local businesses and artists in this very weird period in time. I hope reading it brings a little spark of hope to your day and inspires you to check-in and support each other.

Stay safe, stay creative, and look out for your community – we’ll get through this together!

Barber Garms Now Available at Barber Blades

The ‘tech-infused workwear for barbers’ has just landed at, making it easier than ever before for barbers to get their hands on this stylish, comfortable and durable alternative to aprons.

Barber Blades is known as the ‘one-stop shop’ for all barbering essentials, but the new addition of Barber Garms will give barbers an option of everyday workwear that repels hair splinters.

Barber Garms was founded in 2019 by George Tierney Abbott of Flanagans Barbers to rid barbers of the uncomfortable feeling of hair splinters in their clothes throughout the day. After testing hundreds of fabrics and designs, George landed on the Barber Garm t-shirts with TightWeave© technology. The TightWeave© fabric was developed specifically for the hair and beauty industry with thread count per millimetre that is almost triple that of regular clothing.

Barber Blades currently carries both the Oversized and Slim Fit unisex tees in black and white.

Find out more at, and keep up to date with the latest on Barber Garms on Instagram @barbergarms.


It has been a difficult few months for our beloved industry. The pandemic has affected us all in different ways, but barbers are resilient and we know that they will come back from this stronger and better than ever.

Speaking of a comeback… we are so excited to share this new issue of BarberEVO with you. As UK and Irish barbers all prepare to get back to doing what they do best, we hope that this comeback edition of our magazine can inspire and inform you as best as possible.

We made the decision early on, as the pandemic set in, as difficult as it was, to postpone the May edition, and hold out until barbers were back behind the chair. Therefore the July ‘comeback’ edition is here!

But we haven’t hidden under a rock…! Between our March edition and now, we decided to focus our efforts on keeping this industry updated and making sure that we continued to support you in the right way. EVOLive was born! And you can read all about it in this edition.

Our cover star is none other than Johnny Baba. We exclusively spoke with the King of Barber Barber about the ‘new normal’ and his thoughts on how the industry can bounce back.

We also speak with Keith Conniford, Registrar and CEO of The Hair and Barber Council, about the topic of mandatory state registration for barbers, and how this pandemic has perhaps brought this issue closer to home.

We talk to Natalie Cresswell about her bold decision to revamp her shop during lockdown, and how Booksy has been a godsend to her and will be pivotal for a successful return to business.

Globally renowned barber Robert Braid shares his lockdown stories and explains why Squire is going to make all the difference when he returns, and a host of leading barbers, stylists and colourists share their thoughts on how to fix those pesky DIY home haircuts.

While a safe reopening is of the utmost importance, it is just as important to look after ourselves too, in both body and mind, so we have put together advice on how to take care of your own mental and physical wellbeing too.

We’re also delving into retail – an important resource for barbershops keen to claw back some of that lost revenue – with advice from the shops and barbers who have used retail to their advantage, and who will be putting an even bigger emphasis on it in the coming months.

As we navigate through this new normal, we will continue to do all we can to support the barbering industry, and we want to personally wish each and every one of you the best of luck for your return to work.

Enjoy this new issue of BarberEVO. We can’t wait to hear all about everyone getting back behind the chair in the coming days and weeks!

Order your copy of issue 21 exclusively here.