BarberEVO Magazine

Be part of the Barber EVOlution

Karen Carruth

Project Men Announce New Brand Partners

The Fellowship for British Hairdressing’s Project Men welcomes three new Brand Partners to work alongside the mentoring programme.  

Captain Fawcett, Matakki Scissors and Wahl will be working alongside project leader Simon Shaw to ensure the project members extend their knowledge and skills in all things men’s hair and barbering, as well as product knowledge and education in the latest techniques.  

Simon says: “We’re really excited to be working with our new Brand Partners, which will bring even more opportunities for the team members. Our calendar of events and education continue to raise the standards of barbering and men’s hairdressing, bringing together some of the best names in the industry to mentor the next generation.  

“Wahl is excited to be the Electrical Partner for Project Men, it’s a great opportunity to show the next generation what we can offer, and allows us to do more project days and offer amazing education to inspire the future generation of men’s hairdressers and barbers.” 

Captain Fawcett Founder Richie Finney, comments: “Captain Fawcett is simply delighted to have been invited to supply the wet products for the Project Men programme. This opportunity is hugely exciting for ambassadors and brand partners alike. Suffice to say that the Captain is chuffed to bits to be involved and further looks forward to welcoming the Project Men Crew to Fawcett HQ.” 

Matakki Scissors Director James Curd says: “We are delighted to collaborate with Project Men and the Fellowship for British Hairdressing. In the short space we’ve been working with this Project we have been blown away by the talent we have witnessed and the level of the work that is being produced by the team under Simon’s guidance. The opportunities for the delegates on this course are unreal, and we are excited to be recognised as a part of that in providing our scissors.” 

Director Emma Curd added: “We were incredibly excited to be asked to work alongside Simon Shaw and some other fantastic leading brands in the industry. Coming from a regulated professional background, I personally believe that excellent training, standards and continued professional development, is essential to any industry. We have always worked to provide opportunities for our ambassadors and working partners to meet those standards and share their knowledge.” 

BarberEVO At Connecticut Barber Expo Today

Drop by booth #181 and see some of the industry’s top barbers doing cutting demos throughout the day today, Monday at the world’s largest Barber Expo, the CT Barber Expo which is now in its 11th year.

Cutting today at the BarberEVO booth are:

Alex Rivera, Johnny B educator – 2.30 pm @chinnossalon

Queen of the South, the braiding ninga! – 5pm @queenofthesouth512

Drew Da Barber – 6.15pm  @drewdabarber

Come by and pick up the latest issue of BarberEVO and get the chance to feel like a BarberEVO cover star. Grab your best buddies and get a picture taken in the EXCLUSIVE COVER PHOTO BOOTH. You’re Instagram will thank you!

Reuzel techniques on show at Aaron Michael’s barbershop

The team at Aaron Michaels barbershop in Livingstone in Scotland were treated to a morning of education from Reuzel educator, Paul Taylor Clinch @pirate_paulus.

Paul was showing the team some of the expert techniques he has perfected over the years following his training at the world-famous Schorem barbershop in Rotterdam, home of the Reuzel brand.

The team asked him to demonstrate the specifics of side parting placement. Paul spent the morning showing them how he approaches a haircut by using varying shape patterns, and by starting on the top of the head first, perfecting the style and then finishing with the fade, if required.

Finding the baseline, working with precision, how to make the client feel relaxed and the importance of the final silhouette was all discussed.

Paul is a great advocate of letting the head shape and hair dictate the finished style using his experience and knowledge as a barber. Also, he taught the importance of working efficiently.

He finished the session by going through the Reuzel product range he recommended and what particular product to use to get the best hold for the specific style. He encouraged the barbers to use the product in the hair before the blowdry, as there is no point in finishing a cut, then having to misplace the look by adding product later.

Paul finished by showing the silhouette of the pomp he created, saying “This cut was designed based on the style the client asked for, the growth pattern, and the shape of the head.”

Aaron Michaels, owner of the barbershop said: “We were delighted to host Paul here today, I’ve been following his work for some time. We have all learned new techniques, loads of tips and tricks and it has given my team a new level of confidence. It has reiterated some of the techniques they already knew but Paul has explained them in detail showing them exactly why they are doing them and the results they can get.”

The event was part of a Reuzel tour, and the team has visited Rum Barber barbershop in Glasgow the day before to educate on specific techniques as well as Reuzel product use.

Consistency Is The Key To Success!

Simon May of Dapper Dan hair products has put in many hours of hard work in order to enjoy the success he has today with his brand, and over the years, he has learned some invaluable lessons he would like to share on product development in the barbering industry.

Simon takes up the story. “The hardest part of product development is knowing when to stop! Dapper Dan’s first offering ‘Matt Paste’ took me 10 years and five different cosmetic labs to perfect. But in reality, the time spent agonising over this exceptional product was as much to do with my own inexperience as it was the difficulty in creating such a unique styling product. 

As the Matt paste was my first product, I wanted it to be everything to everyone. And although we achieved as close to this as humanly possible, as time went on and as the Dapper Dan styling range grew, it became easier to focus in on the unique attributes of each product. Tailoring each development to specific requirements, in order to build a balanced and effective range of grooming products for men. 

Cosmetic product development is all about consistency! The process of development is long and difficult, with many obstacles and disappointments. This is why staying consistent with the brief and objectives from the start is paramount.” 

Simons top tips for product development.

1. Be confident! Remember that you are a professional in your field, and the chemist or company you commission to produce your products don’t have that same level of practical experience.

2. Trust your gut! If you’re talking to a potential cosmetic company about developing a bespoke range of products, Make sure you feel they are suitable from the start and are listening to your unique requirements.

3. Start Small! We all have two or three favourite products that we work with as barbers. Start by developing one or two of these first. You know these products best and you can keep costs down with development fees.

4. Be original! As the barber industry has grown over the past 10 years, so has the amount of men’s grooming brands along with it. Avoid market saturation by developing products and a brand that offers something new.

5. Have Fun! The road to completing a successful development and taking delivery of your first batch of products can be long and hard. I remember looking forward to the early Dapper Dan samples turning up like it was Christmas day. Then testing the products in my shop with my team and involving clients etc was all very exciting. 

Over the past 10 years, Dapper Dan’s global presence has grown exponentially. As has the range of Dapper Dan products.

“Considering we started with just one product, it’s crazy to look at how the brand and range of products has grown and evolved. This is mainly due to Dapper Dan being represented in so many markets around the world. Each one having slightly different hair types and cultural styles.'”

See dapperdanbrand.com

New Dates Announced for NAHA, ISSE and Beacon 2022

Due to the rising number of Covid cases, The Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the entire beauty industry, has made the difficult decision to postpone January events until the spring and summer months. 

NAHA, the most prestigious professional beauty competition and award show in North America, will be shifting to Sunday, April 3 and will remain at the Terrace Theater in Long Beach, CA.

Beacon, the elite student program, will also be shifting to April. It will now take place April 2-3 at the Long Beach Convention Center, where top students from across the nation will come together to learn critical skills to help successfully launch their careers in the beauty industry.

ISSE will also be shifting dates, moving to June 25-26 at the Long Beach Convention Center. ISSE 2022 will feature interactive education from the industry’s top hair, skin, nail, and makeup educators and influencers, unique experiences, along with new and innovative exhibitors.

“While moving dates is not ideal, we felt it was the safest way to move forward for all in attendance,” says Nina Daily, Executive Director of the Professional Beauty Association.

“Protocols will be in place for the new event dates to ensure the continued safety of attendees and exhibitors.”

Previously purchased events tickets will simply transfer to the new dates, or contact isse@csreg.zohodesk.com for refunds and ISSE@probeauty.org for questions. New hotel reservation links will be available in the upcoming weeks for all events.

South Florida Group Starts ‘Books in Barbershop’ Campaign to Promote Literacy

Every day, children in South Florida are finding a passion for reading through an effort to put bookshelves in barbershops. According to The Children’s Trust, studies show that students who master reading are more successful throughout their academic and professional careers.

But, in Miami-Dade County, nearly half of all third-graders fail to read at basic grade level. A program is focused on changing these bleak numbers by exposing children to reading in a place they are likely to visit: the barbershop.

Small wooden shelves are brimming with children’s books like “The Moon Speaks, Itsy Bitsy Spider and Joy to the Worlds.” It’s an idea that’s a cut above the rest sparked by local author and Florida Memorial University professor Jefferson Noel.

“This is giving kids the opportunity to read books while waiting for a cut, then take the book home with them to build their own personal library,” he said.

Noel started Barbershop Speaks five years ago. It’s a group dedicated to encouraging enlightening conversation in the community and in the barbershop.  Since then, the program has expanded to include bookshelves.

“The reaction from the kids and the parents… it’s amazing,” said Dewis Avila, a barber at Cibao Barbershop in North Miami. “Me growing up, I always wanted a bookshelf at the house. We never had a bookshelf at the house. Now that we have it at the barbershop, it’s amazing.”

The project is in partnership with The Children’s Trust “Books for Free” program and the Kiwanis Club. They provide the books that are meant to expose young children to read in a place they are likely to visit.

“In Miami-Dade, right now nearly half of all third-graders are not able to read at a 3rd-grade level – which programs like this is so important,” said Michelle Lopez, media manager for The Children’s Trust.

There are now seven barbershops across Miami-Dade County with these special bookshelves, turning these shops into places of empowerment.

“They say, in the beginning, you are learning to read and then-once you do that and master that you can read to learn. We want to make sure that children have that early foundation,” said Diana Ragbeer Murray from the Kiwanis Club.

PPE Advice From VTCT

Due to the recent announcement from the Government on the compulsory wearing of face coverings, VTCT has released a statement.

“During the course of the pandemic, VTCT has remained steadfast in our advice — one of the best practices for personal protection is to use PPE appropriately.

“This includes the use of face masks, especially due to the nature of the services our practitioners provide, i.e. the close proximity of clients.

“Whilst we are waiting for the main guidance to be updated, the government has published an amendment stating: “Face coverings are legally required indoors in shops, personal care services and public transport in England, from 4am Tuesday 30 November.”

“As outlined in our Infection Prevention Qualifications, we recommend using disposable/single-use face coverings that are changed for each client. It’s important to ensure these are close-fitting, cover both nose and mouth, and avoid touching the face coverings once in place.

“Additionally, do not allow the mask to dangle around the neck and it should be disposed of once it becomes damp. For further information, visit: https://www.vtct.org.uk/coronavirus-latest/.

Further Your Career With Sport Clips

Sport Clips is like no other place, there are sports everywhere, TVs playing all the latest scores, with teams of highly trained staff looking after guests. If you are on the lookout for a new opportunity, Sport Clips are hiring talented stylists and barbers and with 1800 locations to choose from, you’ll find a Sport Clips near you.  

With a culture and environment like no other, there are many reasons that the brand retains some of the most talented stylists and barbers in the business, with great career paths; leadership training and personal development, medical benefits and paid vacation and a relaxed culture, it is an excellent opportunity to further your career.  

We spoke with Frankie Perez who has been with Sport Clips for eight years, and now works in San Diego. “I had a misconception of what Sport Clips was and what they were all about, until my wife introduced me to them. Honestly, I just didn’t feel like I fit in there. I felt like everybody had a certain look, and everybody was a certain way, and I realized real quick that wasn’t the case. I realized that I did fit in there, and there was a place for me there.” 

“When I actually got in there and started to learn all about it, I was like, man this company has everything, everything that you need to succeed, everything that you need to feel welcome, everything that you need to feel part of a family, part of a team. And to be honest, I’ve worked for different franchises, different corporations, and I’ve just never experienced anything like that. So, it was really surprising to me.” 

“The training is incredible, and we are all put through it. It is geared to people that are new to the business all the way to the ones that have been in the business for 25 years. We really invest in our team members and set them up for success. The culture is strong and it’s more of a family environment than a job. We want to see you succeed. We want to see you grow. We want to see you buy that car, that home that you always wanted. We want to see you go on those vacations. So, I think it’s really personalized to each team member.” 

IF YOU ARE INTERESTED IN TAKING THE NEXT STEP, YOU CAN 

SUBMIT AN APPLICATION AT SPORTCLIPSJOBS.COM 

Fellowship Project 2022 Applications Open Now

If you are looking for a year of mentoring, inspiration, education and fantastic opportunities, then the Fellowship Projects are for you!

Applications are now open for those who are interested in joining one of the teams – PROJECT: Colour, PROJECT: Men and PROJECT: X

PROJECT: Colour

This annual programme brings the finest colourists together for a year of pure hair artistry.

The industry’s world-renowned colourists share their unique colour application techniques, creativity, art direction on photoshoots and vision in an exciting calendar, designed by Project Leader Paul Dennison, that will see you improve your knowledge and skills and become the best you can be.


PROJECT: Men

The ultimate education aimed at hairdressers and barbers looking to develop their skills in the ever-growing men’s grooming market. Project leader for 2022 is Simon Shaw, who has put together an amazing programme of events, workshops and shoots – there’s nothing else like it for barbers and men’s hairdressers.

PROJECT: X

Described as the finishing school for hair, it’s aimed at qualified hairdressers who want to add finesse, knowledge and creativity to their portfolio.  Led by Project Leader, Sam Burnett, you will spend time with some of the most inspiring mentors in the industry to take your skills to another level, including stage time and photoshoots.

President Ken Picton, says: “There is nothing else like our Projects in the industry. They offer unrivalled opportunities with some of the best mentors in the industry, seminars and workshops with the most creative minds and the chance to put your new skills to the test in a special photoshoot. Some of the industry’s brightest stars have been part of our Projects and next year we have lots of exciting experiences planned for the new members.”

The application process is quite simple – head over to fellowshiphair.com and follow the instructions to apply. Deadline has been extended to 29 November 2021.

Kirkaldy Barbers Picks Up Best Barber Award

Dunnikier Barbers, based in Kirkaldy, was voted Best Barbers at an event held at Keavil House Hotel last month.

Evelyn Duncan has owned the business with her husband Chic for the past 26 years. Across Fife, there were some 500 businesses nominated for the award and this was narrowed down to 40 for the final.

In the category of Best Barbers there were five barbers who were all up for the top prize.

The business has four fully qualified, experienced barbers who are all self-employed.

It has been up and running since October 1996 and Evelyn revealed how they found out that they had been nominated.

She said: “We were put forward by the public in May. Part of the process was that a mystery shopper came to the barbers and the organisers of the awards also visited to meet the team and ask questions.

“We found out on the night we won. It is a great achievement considering the number of barbers that have opened in Fife in the recent years. We were delighted to reach the final – we never expected to win.

“We hadn’t had a night out together for a long time because of Covid restrictions and decided to treat ourselves.”

Dunnikier Barbers goes on to compete in the Scottish Business Awards next March. Image: Fife Photo Agency