BarberEVO Magazine

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UK & Ireland Edition

OSMO® Launches its NEW CHROMAPLEX™ Aftercare Kit

Help your clients maintain that ‘just left the salon’ feel in-between appointments with the new OSMO® CHROMAPLEX™ Aftercare Kit. Regular use further improves the condition of the hair, whilst helping to prevent future damage.


Futureproof hair health with this gentle sulphate free shampoo as it strengthens and restores the hair with its Fibre Bond Technology. Packed with Colour Save Complex and UV filters to help protect against natural pollutants and prolong the life of your colour. Hair is left feeling soft, strong and radiant.


Maintain your salon fresh colour with this nourishing, silicone-free daily conditioner. Formulated with Sunflower Seed Extract and Argan Oil, which help to protect against natural pollutants and prolong colour life. Leaves hair feeling replenished, strong, supple and radiant.


Designed to maintain hair strength, sensational shine and suppleness, this ultra-conditioning at home treatment is formulated with Fibre Bond Technology. Use twice weekly to complete your 3 step aftercare hair regime.

Aftercare Kit Contains:

  • 1x Bond Sustainer #3 250ml
  • 1x Bond Shampoo #4 250ml
  • 1x Bond Conditioner #5 250ml

RRP: £27.80

To request OSMO® for your salon, contact your local wholesalers or visit

The Lounge Introduces Gender Neutral Pricing

Soho-based The Lounge, owned by award-winning session stylist Joe Mills, has launched its new gender-neutral pricing list.

The salon, which has recently undergone a whole new look, has introduced new pricing for services, now based on hair length rather than gender. Removing the traditional male and female service menu, there are now three structures – Short Hair, that is above jaw length; Mid Length Hair for hair that is below the jawline and above the collar bone; and Long Length Hair, for those with longer lengths past the collar bone.

Owner and session stylist Joe Mills, says: “It is something we have been offering for quite a while, but it was time we made our gender neutral pricing official. We have a real cross section of clients coming into our salon and it makes sense to offer services based on hair length. It also means all our clients are paying for the time, expertise and professionalism of our stylists regardless of their gender.

“Our stylists are incredible at short hair as well as long hair and havebeen trained inall forms of haircutting, so updating our service menu made sense.”

The salon, which is celebrating its 20th anniversary this year, has recently undergone a whole new look after a severe flood during lockdown earlier this year. The salon now has a home-home-home feel with comfy seating and a muted colour palette.

Find out more about Joe Mills:


Fellowship Image of the Year Awards 2021 Finalists

Judging has been done for the anticipated Fellowship Image of the Year Awards 2021–and the finalists in the five categories chosen.

The Fellowship for British Hairdressing was founded in 1946 as the Fellowship of Hair Artists of Great Britain and over the years has grown in stature and now covers many areas of the professional hairdressing industry. The independent, non-political organisation is run by our members, focusing on promoting artistic and creative quality, and providing support for future hairdressing talent keen to make their own mark in the industry. All the projects are designed to nurture skills and provide a career pathway – ClubStar, PROJECT: X, PROJECT: Colour and PROJECT: Men and the coveted F.A.M.E Team.

First launched in 1993, the prestigious awards have seen some of the most inspirational hairdressers clinch the title–and this year’s finalists can now be revealed!

Chancellor Ashleigh Hodges says: “This year we had another record amount of entries entered into our Image Awards and with two new categories, Afro and International, it was a very hard job for all our judges. As always, it’s a great way for our members to showcase their incredible work and I look forward to celebrating the winners in December at The Luncheon and Awards.”

The 2021 Finalists Image of the Year

Casey Coleman
Cos Sakkas
Emma Simmons
Karoliina Saunders
Melissa Timperley
Tracey Devine Smith

Colour Image of the Year

Adrian Hair London
Andrea Dorata
Ashley Gamble
Dorata Marlow
Goldworthy Hair
Hooker & Young

Afro Image of the Year

Anne Veck
Emma Simmons
Karoliina Saunders
Rick Roberts

Men’s Image of the Year

Caroline Sanderson
Charlie Cullen
Daniel Rymer
Sam Elliot

Snapshot Image of the Year

Brandon Messinger
Casey Coleman
Colin McAndrew
Efi Davies
Emma Vickery
Fatal Hairdresser

International Image of the Year

Danny Pato
Dee Parker Atwood
Jacky Chan
Jamie Furlan
Samij Hair
Shogoide Guchi

Tickets for the Luncheon and Awards are now on sale:

Fellowship Project 2022 Applications Open Now

If you are looking for a year of mentoring, inspiration, education and fantastic opportunities, then the Fellowship Projects are for you!

Applications are now open for those who are interested in joining one of the teams – PROJECT: Colour, PROJECT: Men and PROJECT: X


This annual programme brings the finest colourists together for a year of pure hair artistry.

The industry’s world-renowned colourists share their unique colour application techniques, creativity, art direction on photoshoots and vision in an exciting calendar, designed by Project Leader Paul Dennison, that will see you improve your knowledge and skills and become the best you can be.


The ultimate education aimed at hairdressers and barbers looking to develop their skills in the ever-growing men’s grooming market. Project leader for 2022 is Simon Shaw, who has put together an amazing programme of events, workshops and shoots – there’s nothing else like it for barbers and men’s hairdressers.


Described as the finishing school for hair, it’s aimed at qualified hairdressers who want to add finesse, knowledge and creativity to their portfolio.  Led by Project Leader, Sam Burnett, you will spend time with some of the most inspiring mentors in the industry to take your skills to another level, including stage time and photoshoots.

President Ken Picton, says: “There is nothing else like our Projects in the industry. They offer unrivalled opportunities with some of the best mentors in the industry, seminars and workshops with the most creative minds and the chance to put your new skills to the test in a special photoshoot. Some of the industry’s brightest stars have been part of our Projects and next year we have lots of exciting experiences planned for the new members.”

The application process is quite simple – head over to and follow the instructions to apply. Deadline has been extended to 29 November 2021.

Out Now: BarberEVO UK & Ireland Issue 29 – November 2021

The latest issue of BarberEVO UK and Ireland is OUT NOW.

Get your copy here!

Feelin’ Festive

The latest issue of BarberEVO UK and Ireland is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current.  

Gracing the coveted front cover (even if we do say so ourselves) is Parlous Barbershop, the recently announced winners of the Wahl Barbershop of the Year. Parlous are huge advocates of Takara Belmont and we have a feature highlighting this iconic brand and what the chairs and furniture means to barbers.

We also have the first reactions from both Reece Whitehouse who won the Wahl UK Barber of the Year, as well as Rico Ugur Aydemir of Parlous Barbershop as they stepped off stage with their shiny new winning trophies.


Your barbershop design and furniture says so much about you, and the clientele you are going to attract, and we speak to Kingsman Barbershop about their furniture choices and why Takara Belmont was the brand they invested in. We also have an informative list of things to keep in mind when picking furniture for your shop.

We speak to many barbershop owners about what brands they opted for, and why longevity and quality will always win out when it comes to buying furniture.

Barbershop focus

Our barbershop focus is on Stag Digbeth, in Birmingham, an incredible combination of barbershop, cocktail bar and coffee shop. They are mixing it up, literally, on the decks, with ‘barber sessions’ nights, that have guest barbers cutting model’s hair using head torches to see what they are doing while the party rages around them. It sounds epic. If you fancy a slot with the headtorch… give them a shout, they are open to inviting talented barbers to showcase their skills.


Technology is now essential in everyday life, and we are now reaching the point where barber booking apps have become an essential barbershop management tool. The features list of the apps is extensive, have you checked them out properly, and are you using them to their fullest potential? We take advice from those that rely on them heavily to send out reminders and taking that all important deposit when clients book to decrease no-shows. Since implementing payment at the time of booking, The Academy Barbershop has found a 25% increase in retail sales… have a read and find out how it managed that with the help of its app.

Christmas Retail

The silly season is just about upon us, and that means back-to-back appointments and the chance to really go hard on the retail side of the business… you’ve got to have something to see you through January! We speak to several barbers who have strategies and plans in place to increase retail sales from now – don’t wait. Plus, we found a nice selection of barber-related Christmas Gift Sets that would be perfect to sit on your display shelves for an easy solution for the chaps that don’t know what to buy their loved ones.


Finally, we must mention Movember, which is a huge movement within men’s health and an incredible charity that many barbers support.

We have already seen lots of barbershops taking part in raising funds, and we applaud them all. We have a chat with Dan Davies of Gould Barbers, which partners with Movember, about why the charity are the one to support… it only takes growing a mo – even your granny can do that!

Get your hands on the latest edition here.

Slick Gorilla – King of Collaborations

Slick Gorilla made their statement in the barber industry with their market-leading Hair Styling Powder. Born in barbershops in Leeds, the brand offers a range of styling products that are recognised and used globally, which is why they embrace their KING of hair products status.  

The brand previously launched its ‘The New Chapter’ campaign, that highlighted its position in men’s fashion and how its products play a huge part in this area of men’s lifestyle. The campaign pushed the brand into new territories and their latest venture sees the team collaborate with two unique brands that allow Slick Gorilla to reach a range of audiences.

Slick Gorilla x Matt B Customs saw the brand team up with a Manchester-based brand that specialise in trainer customisation, to create a one-of-a-kind Slick Gorilla trainer. Matt B Customs has worked with some of the biggest names in fashion, music & sports and the Slick Gorilla collaboration aligns both brands’ messages of creativity, innovation & individuality. The partnership displays Slick Gorilla’s street style statement as a fresh pair of trainers are just as important to style as a fresh haircut.

Slick Gorilla x Northern Monk collaboration combines two brands that share the same values. Community and collaboration run through the veins of Northern Monk, with countless creations with musicians, artists, charities and much more, that express their core message.

A community built on strong relationships and acknowledgment of creativity, much like the barber community that Slick Gorilla embraces and invests in. Slick Gorilla teamed up with fellow Leeds-born Northern Monk, to create a unique beer can design and labelled up an exclusive range of THE KING OF THE JUNGLE German Lager.

“Slick Gorilla recognise individuals and organisations that showcase innovation and talent. We aim to use our platform to create something unique that appeals to all types of audiences,” said Ari Farbod, Slick Gorilla co-founder.  

Jim Shaw’s Take On Men’s Winter Hair Trends

Award-winning men’s hairstylist, Jim Shaw, owner of Toni & Guy salon Billericay, shares his thoughts on autumn and winter men’s hair trends.


Slick Back – for the dapper man! Slicked back styles look incredibly sophisticated and professional. This style looks particularly great when worn with a haircut that has length on the top and is shorter at the sides, really helping to show off the haircut and giving structure to the hair. Using a hairdryer to slick the hair back off the face is the easiest way to create this look before finishing with a pomade, gel, or wax to help create the shape and hold it in place. You can use a product with a shine for a sleek and shiny finish or a matte product for a more natural finish depending on what the client prefers.

Long Waves – after all the lockdowns many male clients have been experimenting with long hair looks and embracing their long hair and natural textures. Long hair is here to stay and looks particularly great when worn messier for a relaxed finish. If your client has natural curls or waves, use a curl-defining product or salt spray to enhance these and give the style further body and volume. Although long hair may require less regular cuts, it’s important that clients do book in for cuts for their long hair to keep it looking its best, free from split ends and frizz.

Caesar Hair Cut – For male clients who want to ooze style this will be one of the most on-trend haircuts this season. With this look it’s all about the scissor work and ensuring the cut is as precise as possible. I also love the versatility of this look, the client can wear it super sleek and straight for a more sophisticated finish or for day-to-day and quicker styling, this look also looks fantastic when paired with texture. A texturising spray or matt pomade can be applied through the hair with fingers to break up the hair and give it a softer appearance. You can also incorporate some choppy layers into this style for further texture.

Buzz Cut – this is a great look for men who want to show off their facial features and allow them to really pop and for men who want a haircut that’s lower maintenance and requires little to no styling. I love using clippers to create this look and going shorter on the sides to create a gradual fade and to give the look a more on-trend finish.

Side Part – the side part has made a comeback over the past couple of years and it remains on-trend for autumn/winter 2021. The beauty of this style is that it can instantly update your male client’s look and give it a more contemporary finish. It’s also great for those who may want to make their hair appear thicker in appearance, as the style adds volume and height to the hair. I love pairing a side parting with a quiff for a statement look with extra volume.


Blondes – warm, golden shades of blonde will be huge this autumn/winter and can be worn all over the hair or through highlights to give the hair dimension. Silver and ashier shades of blonde will also be popular and look great on all complexions and on men of all ages, giving them a super trendy ‘cool guy’ look.

Pastels – pastel hair shades are becoming more and more on-trend with men and pinks, in particular, will be one of the most sought-after pastel shades this season. The pink tone can be as bold or as subtle as the client likes and lighter shades of pink are particularly great for blonde-haired clients who want to give their hair a funky update but want something that will wash out easily and won’t be a big commitment

Reds – coppers and mahogany shades will be another huge trend for the new season. These colours come back year after year in autumn/winter and are great shades that work well on all skin tones and hair types. For men who don’t want to go too bold with their red hair, they can give their brunette hair a slight copper tone or they can experiment with copper highlights or flashes of red.

Mat Signs Up For Four Marathons In One Day For Movember

Mat Jones, @boneyardcuts_ of Boneyardcuts barbershop in Birkenhead is in the middle of training to take on a mammoth task on November 6th for Movember, the leading charity dealing with men’s health issues. He plans to do four marathons in one day, back-to-back, in four different disciplines. That’s 26.2 miles on a rower, then a static bike, then a ski erg, and finally bring it home with a full 26.2 miles running the streets… all in the same day.

Mat has always been into fitness, and became a barber five years ago and has just opened his own shop on the Wirral.

“I’ve always trained and exercised so this event, when I got it into my head, was always going to happen. I like to challenge myself mentally as well as physically. I am not sure if anyone has done this before or maybe done something similar. This event was meant to happen last November but due to Covid, we put it back a year, as there was limited access to training facilities.

“Once I had decided on doing it, I thought why not do it for Movember, as I know it is quite big in the barber industry and it’s all about mental health, which after the lockdown there may be more cases than there used to be, so it’s very important to me to get the message across.”

Mat trains six days a week at 6am every morning before work, and sometimes he fits in another session after work in his gym at the barbershop. He also has to fit in spending time with his family and kids.

Mat predicts it should take him between 14-16 hours to complete the task all going well.

Mat’s Movember Four Marathons in One Day:

26.2 mile row on a rowing machine 

26.2 mile bike on a static bike

26.2 mile ski erg 

26.2 mile road run

All will be done in the barbershop, except the road race.

To motivate Mat on his huge challenge, you can donate to his page for Movember HERE.

Men’s Grooming and Aesthetics Studio Opens in Norfolk Barbershop

A new aesthetics studio has opened in a Norfolk barbershop, with the aim to offer a hub for men to receive grooming treatment ‘without judgement’.

Morton’s Barbershop and Men’s Rooms in Downham Market has opened a studio in the premises for men’s grooming, which includes waxing, sports massages, aesthetics, skin treatments, hair treatments and tattooing.

The family-run business launched its ‘don’t bottle it up’ mental health campaign in October to help raise awareness and support those struggling as a result of the coronavirus pandemic.

And that focus is still at the heart of the business, said media and marketing manager Hollie Morton.

She added: “It’s to provide men with a space in which they can confidently and comfortably experience all grooming treatments without judgement or the stereotypical ‘feminine’ perception of looking after their image.

Shop manager Harry Morton said: “I think men are underrepresented in society when it comes to aesthetics and skin treatments.

“It is important to us that we create a space in which has an emphasis on men feeling comfortable and confident with their appearance and in their own skin.

“Men’s mental health is something, as a shop, we feel exceptionally passionate about and believe this is another step forward in being a hub for men where they have endless options.”

Marie Fuller, a director, aesthetic nurse practitioner and injector, who runs ElysiPhi, has partnered with the business and will provide access to treatments that will focus on “medical aesthetics, skin care and wellness”.

She said: “This includes the usual aesthetic injectables, but also treatments for problem skin conditions such as acne, rosacea, pigmentation.

“We will be offering screen cancer mole checks and treatments for scarring.

“The team at Morton’s have identified a need to increase access to medical aesthetics and to smash the stigma surrounding it for their customers. I am thrilled to be joining their team.”

Simon Shaw Is The New PROJECT: Men Leader

The Fellowship for British Hairdressing has announced Simon Shaw as the new PROJECT: Men team leader.
Simon, who is Wahl Global Artistic Director, will take over the role from the current team leader, Jonathan Andrew, who hands over the reins at the end of the year. Simon has already worked with the 2021 team, having recently art-directed their annual photoshoot alongside Jonathan.

PROJECT: Men, which was founded in 2018 as The BarberProject, is a once-in-a-lifetime opportunity to be mentored by the very best in the business, learn new techniques and skills both creatively and personally.

The 2022 team is in for a treat with Simon at the helm as they get the chance to work with him and his magic black book.

“I’m really looking forward to being the mentor for PROJECT: Men in 2022. It’s a project I have been watching for several years and there is nothing else like it in the industry. The members will have an opportunity to work with me on my own projects, take part in global presenter training, experience days at Wahl HQ and perform on the biggest Wahl stages. It’s going to be one hell of a journey and I can’t wait to get going.”

2022 applications are open from 13 September – visit to apply.