BarberEVO Magazine

Be part of the Barber EVOlution

home123

British Hair, Beauty & Barbering Awards set to launch in England

Following the incredible success of the Scottish Hair and Beauty Awards (SHABA), the UK’s hair, beauty, and barbering industries are set to welcome an exciting new event – the British Hair, Beauty & Barbering Awards (BHBABs).

This highly anticipated awards ceremony will take place in England for the first time, shining a spotlight on the country’s most talented professionals and businesses. With registration officially opening on 1st February, the BHBAs will provide a prestigious platform to honour the skill, creativity, and dedication of those shaping the industry.

The event will take place in Liverpool in 2025, the event will bring together leading hairstylists, barbers, beauty therapists, makeup artists, aesthetics specialists, and rising stars from across the UK.

A National Celebration of Talent
Building on SHABA’s 13-year legacy, the BHBAs will elevate industry recognition to a national level, creating an inclusive and inspiring event for professionals at all stages of their careers. With a range of categories covering hair, beauty, barbering, and aesthetics, the awards will celebrate both established names and fresh talent making waves in the industry.

Founder Joanne Reid said:“After years of success with SHABA, we knew it was time to expand and bring a new platform to England. The British Hair, Beauty & Barbering Awards will honour the best in the business, providing well-deserved recognition to those who work tirelessly to push the industry forward. We can’t wait to celebrate with everyone in Liverpool in October”

How to Enter
Entries will open on 1st February, with industry professionals invited to submit their applications via www.bhbabs.co.uk Categories will cover a broad spectrum of expertise, ensuring recognition for all aspects of the industry.

This is set to be the must-attend event for anyone passionate about hair, beauty, and barbering, offering an unmissable opportunity to network, celebrate success, and gain industry recognition.

For more information and to register, visit www.bhbabs.co.uk 

Diversifying Your Business for Success with OC JUNIOR IV THOMAS

Have you ever wanted to add another string to your bow, or team up with another creative in a different field to create a multifaceted business? Barbershop X Cocktail Bar, or a Barbershop X SMP studio, or even a Barbershop X Coffee Shop… we have seen it all. But how do you practically manage two businesses at once?

Well, the best person to speak to is OC Junior IV Thomas, owner of Rich In Flesh Barbershop X Tattoo X Music Studio in Livermore, CA. So, that’s just what we did in our most recent Vagaro X EVO Live on Instagram!

While running three businesses simultaneously may seem like a huge task… OC Thomas has a secret weapon. Vagaro.  

“I got into the industry as a tattoo artist. I opened a studio, and knew I wanted to diversify my business. So, I invested into a barbershop with one of my best friends, and I took time to learn the industry. It’s very similar to the way tattoo studios work – with independent contractors making their own schedules. It’s the same free-spirited environment, so, I thought it would be perfect to combine the two.”

But how can diversifying your business help set you up for success?

OC told: “I feel like diversifying helped a lot, because it broadened our demographic. Some people who would never walk into a tattoo shop now do, because they’re getting a haircut, and they feel a little more welcome – vice versa. Barbering and tattooing are both forms of self-care, and so to have more than one reason to come to the studio… it builds a community and therefore a better business,” OC Thomas said.  

Find this, even more, in the full live down below. 

BaBylissPRO EMEA celebrate year of growth and innovation

BaBylissPRO celebrated another year of growth and innovation in 2024, with new product launches, events, and exciting collaborations.

This milestone marks a year where different markets have come together to shape the brand’s vision, driving the development of next-gen products, designed to meet the ever evolving needs of hair pros.

While reflecting on a year of success, BaBylissPRO is also looking ahead to 2025. With a renewed focus on empowering stylists with technology that continues to push boundaries, and strengthening a unified voice across the EMEA region with a new message: this is us.

INNOVATIVE PRODUCT LAUNCHES

With an overall goal to improve craftsmanship and enhance performance, BaBylissPRO is proud to be manufacturing some of their newest products in Italy, reflecting on the brand’s commitment to delivering products of absolute unmatched quality.

Kicking off a year of innovative new product launches was FALCO, a completely reimagined hairdryer from BaBylissPRO, and now a core part of kit for some of the world’s greatest session stylists and salon hairdressers. Falco is the brand’s most advanced dryer yet, with a dedication to reducing noise and enhancing the stylist experience.

BaBylissPRO is committing its dedication to the world of hair styling with the launch of STILISTA, a new advanced styler. With strong titanium plates and ionic technology, Stilista brings everything an in-demand professional needs from their styling tools: quick power, reliable performance and long lasting results.

Driving innovation in the world of professional barbering with the launch of FXONE, a new one-battery power system from BaBylissPRO which uses interchangeable battery technology across different tools, giving the user potentially unlimited cordless runtime for complete and total freedom.

A UNIFIED TEAM

BaBylissPRO is proud to be represented by a strong community of brand ambassadors across the EMEA region, among which are some of the industry’s most exciting and celebrated session stylists, salon hairdressers, barbers, image makers and content creators.

Individually, these ambassadors are influential figures in their respective fields and countries, but together they share one unified voice which embodies the brand’s goal to inspire creativity in stylists across the world to their collective audience of over 1.5million people. By working together, the BaBylissPRO team help to shape the future of the brand – united by their choice of tools, their dedication to excellence, and their passion for hair.

EVENTS AND ACTIVATIONS

BaBylissPRO is actively committed to engaging with the hairdressing community, and in 2024 participated in many high profile events across the EMEA region.

Bringing a lineup of international brand ambassadors to Cosmoprof Worldwide Bologna, BaBylissPRO featured artists from the Netherlands, France, Germany, Spain, Portugal, Sweden, Belgium, the United States and the United Kingdom, together on a central global stage to celebrate and showcase the brand’s newest innovations.

In the UK, BaBylissPRO showcased its state of the art styling and barbering tools with session stylists Syd Hayes and Michelle Sultan shining on an international stage.

At Top Hair, Germany’s biggest hair show, guests were invited to take part in the BaBylissPRO Academy Lab, a series of look and learn workshops with the team of brand ambassadors. In France, BaBylissPRO took centre stage at Hair Congress in Paris, with global hair artist Richard Ashforth headlining the Community Hair Show, demonstrating his award winning and captivating session work. BaBylissPRO shone at events in the barbering world too, with highlights including hosting on-stage barber battles in Belgium at The Hair Project, and live education and demonstrations at Barber Connect in the UK.

LOOKING TO 2025

This year, BaBylissPRO will announce one of its most exciting product launches to date. This development, which has been years in the making, will combine the newest technology with the expertise of some of the best hairdressers in the industry – with innovation, sustainability and craftsmanship at its heart.

The theme of collaboration will remain a driving force, as BaBylissPRO’s global team of ambassadors join forces to champion the message that BaBylissPRO is a brand for everyone.

Head of PR for BaBylissPRO EMEA, Sam Johnson said: “In 2025, BaBylissPRO is defining progress not just by the cutting edge technology in our tools, but by the strength of the communities we build. For us, innovation is a journey we make together, fuelled by collaboration, inspiration, and a dedication to excellence.”

The Business Savvy Barber with Charity Hudnall & Emannuel Nevarez

Live with Charity and Emannuel!

In 2025, there’s no choice but to be a business-savvy barber – and the business-savvy barber uses Vagaro. With over 85,000 businesses already working with the platform, engaging with the tool to grow enterprises, boost innovation, and make the daily running of their business go smoothly.

Towards the end of last year, we at BarberEVO began our collaboration with Vagaro to create a series of Instagram Lives that gets into the nitty-gritty of the barbering business. In the first edition of the series, SalonEVO & BarberEVO Editor, Jennifer Paxton, was joined by Vagaro CMO Charity Hudnall and lead technical trainer, Emannuel Nevarez. The trio of industry experts sat down to discuss the all-important question… Are business-savvy barbers underrated?

“Well, first off, the barber industry itself, I feel, is underrated, right?” Charity said. “Barbers in general, they’re a necessity. Not only that, there is such a rich culture and history behind it all – it’s a community. So, barbers are thriving. Additionally, I’ve been watching barbers over the years and the business savvy is just amazing. It’s more than just the legacy, the history, and the culture – the marketing component that barbers are able to now do, especially through software like Vagaro, it’s insane.”

For Charity, marketing is key to great business, and a huge part of marketing is understanding your market! In 2025, clients want that one-stop shop – which is where Vagaro can give you a helping hand.

Emannuel said: “When I’m working with businesses, I first identify what business stage they’re in. And for barber shops, it starts with just building that professionalism that they need. They’re usually ready to take that next step. It’s about looking at who your audience is and who you are, whilst trying to market towards your ideal demographic. The more you can start being strategic about how you target them, the more success you’ll find.”

Find this, even more, and the answer to the question… ‘Are Business Savvy Barbers Underrated?’ in the full live down below.  

Happy National Hat Day From Lids x Sport Clips!

National Hat Day is here, and Lids and Sport Clips are celebrating in style with an exciting competition! To mark the occasion, they’re offering the chance to win a free hat—and not just any hat! Fans won’t want to miss out!

Introducing the Clear Hat

The first-ever fully-clear hat—a groundbreaking innovation that lets you wear a hat while still showing off your fresh haircut. Finally, the perfect solution to the age-old dilemma: how to rock a hat and flaunt your hair at the same time.

Win the Clear Hat

Lids and Sport Clips are giving away 100 Clear Hats! To enter, comment on their official Instagram giveaway post before January 20th. Don’t miss your chance to snag this one-of-a-kind piece!

Exclusive In-Store Offer

From now until January 20th, head to a Lids store and sign up for the Lids Access Pass Premium. Not only will you unlock all the perks of the program, but you’ll also receive an email with a coupon for half off an MVP haircut at Sport Clips. Fresh hats and fresh haircuts—a perfect combination!

PBA seeking donations to Disaster Relief Fund amid California wildfires

The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is urgently seeking donations for the Disaster Relief Fund to help those affected by the wildfires in Los Angeles.

As an industry built on creativity, care, and connection, it’s time for us to rally together and provide the support our peers so urgently need.

For many, these fires have not only destroyed homes but also livelihoods. Salons, tools, and products have been lost, leaving countless professionals struggling to rebuild their lives and businesses.

This is where we can step in. The Professional Beauty Association’s Disaster Relief Fund is providing critical aid to those affected, ensuring they have the resources they need to begin again. Whether it’s helping to replace lost equipment, supporting salon rebuilds, or easing personal financial strain, every donation makes a real difference.

Now is the time to show the strength of our community. Let’s come together to make an impact. No contribution is too small—every dollar brings hope.

Ready to help? Donate today: www.probeauty.org/disaster-relief-fund

2024 Keller International Scholar: Russell Maidlow

Each year, Keller international offer one lucky – and, indeed, deserving – student the Keller International Scholarship. This year, the winner of the scholarship is Russell Maidlow. The barber, from the barbershop Allied Barber & Supply in Davenport, Iowa, has had a life wrought with difficulty – but has proved that, through resilience and a genuine passion, you can make it through the other side.

Keller said: “We are proud to announce Russell as the recipient of this year’s Keller International Scholarship! Russell’s passion for barbering began at the young age of twelve, when he first walked into a barbershop and was captivated by the artistry and talent he witnessed. This early experience inspired him to pursue a career in barbering, where he hopes to blend his creative skills with his desire to help others.”

We caught up with Russell to learn how the scholarship has changed his life. The barber told us that when he received the scholarship – he was facing many hardships, including family illness mental health issues and financial strain.

“This was an incredibly difficult period – trying to pay attention at school, keep my shop open, and monthly doctor visits for my wife has made this probably one of the hardest things I’ve ever done… and my life has by no means been easy,” Russell told us.

Despite facing mental health challenges throughout his life, Russell has used these experiences to shape his understanding of the importance of mental wellbeing and self-care. In addition to his love for creating handmade soaps, Russell now wants to take his artistic side further by honing his craft as a barber, not only to make his clients look great but to offer them a safe, supportive space where they can feel comfortable discussing their personal challenges. Keller International told us more about Russell’s plans, explaining: “Russell’s goal is to build a barbershop that is more than just a place for haircuts; he envisions it as a holistic space where clients can care for both their image and their mental health. By sharing his own journey, he hopes to create an environment where people can feel heard, supported, and uplifted. We are incredibly inspired by Russell’s vision and dedication to combining artistry with empathy. Congratulations, Russell!”.

Captain Fawcett founder Richard Finney receives MBE

Richard Finney, founder of Captain Fawcett Ltd, has been honoured with the prestigious Member of the Most Excellent Order of the British Empire (MBE) in the 2025 New Year Honours List in recognition of his outstanding contribution to International Trade and to Charity.

This honour highlights Richard’s leadership in expanding British enterprise globally along with his dedication to charitable causes. These include men’s mental health, homelessness, and children’s welfare.

A key initiative is the annual BarbersRide charity motorcycle ride, co-founded with Xavier Berrell and Colin Petrie, and now entering its ninth consecutive year, which has to date raised over £180,000, for children’s charities such as Alder Hey and Great Ormond Street Children’s Hospitals as well as ‘Make-A-Wish’.

In his acceptance of the MBE, Richie is quick to emphasise that this esteemed recognition is not his alone, but rather a reflection of collective dedication and team work.

“In the guise of Captain Fawcett, I am but truly honoured to have been awarded ‘Member of the Most Excellent Order of the British Empire’ — Huzzah! However, this highly esteemed accolade should and will be shared, for I am but the conductor of a hugely professional and incredibly creative orchestra of talent that has in turn contributed so much to Captain Fawcett’s ongoing success. Together, we are building something both disruptive and extraordinary to boot.”

Founded in 2010 at a kitchen table in Terrington St Clement, Norfolk, Captain Fawcett has grown to become a beacon of British quality and craftsmanship in Gentleman’s Grooming and Hair Care, exporting to 48 countries and earning a reputation for its award-winning products and distinctive character.

Beyond business, Richie has driven Captain Fawcett’s commitment to social responsibility, with initiatives like ‘BarbersRide’ becoming a flagship of the brand’s mission.

This award serves as a reminder of the importance of creating a community, celebrating the combined efforts of the entire team, suppliers, distributors, partners, and stakeholders around the globe, who have all played essential roles in Captain Fawcett’s remarkable story.

“Life isn’t a straight track. It’s full of pot holes, detours, steep climbs and alarming descents,” reflected Richie. “As such, it’s important that you surround yourself with a motivated team who both subscribe and add to the brand ethos and believe in it as fiercely as you. Getting this formula right, will result in the remarkable. For in truth, one’s journey is defined by fellow travellers who are willing to take the road with you. Teams grow, people come and go, however, every individual adds to the creative whole. This honour isn’t mine alone; it belongs to my stalwart companions who share the weight and lift one another when we stumble. Step by step, we press on together.”

As Richie accepts this prestigious honour, he hopes that his story will serve as an inspiration to others, as indeed others have inspired him, proof that with a commitment to hard work, a dash of good fortune, a certain amount of resilience, and having the right people in your corner, your dreams can become reality.

Richard Finney MBE looks forward to continuing the company’s growth. “Captain Fawcett has always been about forging lasting relationships. It is people who cement the sturdiest of foundations, the cornerstone of Captain Fawcett’s success is in supporting communities, and expanding the horizons of UK trade,” he said. “I look forward to the challenge. Here’s to 2025!” 

For more information on Captain Fawcett, please visit www.captainfawcett.com

NHBF Top 100 Influencers

The NHBF Top 100 Influencer Index Award Ceremony is back for its fourth year!

Now in its 4th year, the award offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector.

Click below to watch the countdown for the Top 20 winner announcements.

This year’s Top 100 are:

  1. Cal Newsome – @cal_newsome
  2. Samuel A Bentham – @samrascals_
  3. Rob Wood – @novocabelohair
  4. Chlöe Swift  – @chloeswiftstylist
  5. Josh Lamonaca – @joshlamonaca
  6. Sarah Brawley – @sarahbrawleyhair
  7. Sarah Keane – @slkbleachexpert
  8. Casey Coleman – @caseyc_hair
  9. Jaymz Rigby-Marsters – @jaymz.marsters
  10. Jack Mead – @jackmeadstylist
  11. Richard James – @cyrl_cymru
  12. Errol Douglas – @erroldouglashair
  13. Okikiola Emaleku – @theskinpriest
  14. Daisy Goord – @daisy_goord
  15. Heffy Wheeler – @heffyx
  16. James Earnshaw  – @jhair_stylist
  17. Helena Brookes – @hellsbellshair
  18. Dale Mehmet – @dalehuncho
  19. Sophia Hilton – @hiltonsophia
  20. Simon Tuckwell – @heavy.metal.hairdresser
  21. Alan Beak – @alan_beak
  22. Emily Rosemonk – @emilyrosemonkhair_
  23. Charles Gray  – @charliegray248
  24. Tom Smith – @tomsmithhd
  25. Craig Henderson  – @craigsbarbershop
  26. Eleanor Szejnar – @beautybyelee
  27. Hollie Rudge – @holly_styleshair
  28. Adam Reed – @adamreedhair
  29. Mark Leeson  – @markleeson68
  30. Akin Konizi – @akinkonizi
  31. Jake Nugent  – @jakenugent.hair
  32. Lydia Wolfe – @lydwolfehair
  33. Emma Fowler – @emmafowlerhair
  34. Charlotte Harding – @the_hair_mermaid
  35. Andrew Barton – @andrew_barton_hair
  36. Kamila Borowiec – @glamliciousnails
  37. Rachel Valentine – @rachelvalentinehair
  38. Corey Jack  – @coreyjackhairr
  39. Ky Wilson – @kycutwilson
  40. Georgia Bell – @georgiabellhair
  41. Hazel Dixon – @hazeldixon
  42. Dawn Robertson  – @dawnhair24
  43. Jaz Moger  – @paintbyjaz
  44. Manshi Pandey – @manshi_priyadarshi
  45. Frazer Wallace – @frazerhair
  46. Jeseca McMahon  – @jesdoeshair_
  47. Guy Kleinhaus – @guydoeshair
  48. Dean Gleeson – @dean_gleeson_
  49. Simon Butcher – @simonshairground
  50. Siobhan Jones – @siobhanjoneshair
  51. Lewis Sidney Gumbrell – @siddabarber
  52. Stephen Hopper – @sh.hair.ne
  53. Mason Josh – @masonthestylist
  54. James Begley – @jamesbegleyliverpool
  55. Jonathan Andrew – @jonathanjandrew
  56. Simon Townley – @simontownley
  57. Justin Mackland – @justinmackland_hairartist
  58. Theresa Foddering  – @thenaildresser
  59. Dylan McConcahcie – @dylan.official_hairstylist
  60. Verity Ollerenshaw – @verityollerenshaw
  61. Rhys Whitehouse – @r.whitehouse_cuts
  62. Scott Cooper – @thecurlyscott
  63. JJ Sivani  – @jjsavani
  64. Felix Marrero Morales – @hairbyfelixuk
  65. Safy Burton – @saffffy
  66. Alyssa Davila – @thehairfairyy_
  67. Giuseppe Stelitano – @giuseppebstelitano
  68. Brooke Evans – @br00ke.evans
  69. Marlon Hawkins – @marlonjhawkins
  70. Oscar Mendoza – @oscar.mendoza_
  71. Paige Taylor Dargan – @taylordbypaige
  72. Vicki Lord – @vickilordhair
  73. Terri Harris – @terricolours_hair
  74. Laura Hill – @laurahillhair
  75. Daniel Couch – @danielcouchhair
  76. Jodie Whitehead-Booth – @jodie_whitehead_
  77. Ben Grace  – @bengracehair
  78. Keri Blue – @keribluebarber
  79. Mel Brough – @mehlun
  80. Caspar Finch – @casparfinch
  81. Darrel Starkey – @hairbydarrel
  82. Kymberley Holmes  – @kymberley_hairstylist
  83. Amy Sultan  – @amysultanhair
  84. Karis Woodward – @karisamyhair
  85. Amy O’Sullivan – @hairbyamyosullivan
  86. Rebecca Ruiz Hoynes – @bexx_hair
  87. Sophie-Rose Goldsworthy – @sophierose_golds
  88. Emma Dixon – @emmadixonhair
  89. Stephen William  – @stephenwilliamhair
  90. Simmi Lennark – @simmibeautyx
  91. Stacey Whyte – @stacey.hairartist
  92. Gemma Smidmore  – @colourbygemma
  93. Emy Roccabella – @emyroccabella_hair
  94. Adele Clarke – @adeleclarkespectrum
  95. Rhiannon Lamb – @naileditbyrhi
  96. Stacey Wright – @staceywright_hair
  97. Terry Longden  – @terrylongdencreatives
  98. Annie Barrett  – @annieb1creations
  99. Bianca Lerario – @Bianca Lerario
  100. Lauren Churchill – @lauren1creations

Out Now: UK & Ireland #48 (Jan/Feb)

The latest issue of BarberEVO is OUT NOW!

Happy New Year! Welcome to the first issue of BarberEVO in 2025 – here we have a magazine fill to the brim with the latest tips, techniques, and advice to help you get the ball rolling and nail the new year. Whether you’re looking to refresh your barbershop, you’ll find inspiration in our Interiors feature, or in need of some goal setting or pricing advice, you’ll find some guidance in our Business feature. Let’s kick January off with a bang and start the new year on the right track!

COVER STAR: Tomoya Nishimori

This edition, our Cover Star and Barber of the Edition is the globally renowned barber Tomoya Nishimori. He is the mastermind behind the iconic Mr Brother’s Cut Club, and global educator and ambassador for the premium Japanese grooming brand, BROSH. In this feature, we delve into the backstory of Tomoya and find out exactly how he became the barber that we all know and respect today – as well as hearing about his passion for BROSH and showcasing the talent of the Japanese barbering industry.

EVENTS

Kicking off all thing’s events, we hear from Andy Dawson who was recently involved in the opening of the brand-new Footasylum store in Aberdeen’s Union Square shopping centre. Elsewhere, we dive into the roaring success of EVO On The Road: Glasgow edition – the sold-out event was not to be missed! BarberEVO was also lucky enough to attend the MR. Barbers annual award ceremony and see the excitement firsthand. And who could forget about the Fellowship’s Luncheon and Awards at The Londoner Hotel – we have it all covered here!

NEW YEAR

Bringing in the new year, we hear from Luke James Dolan who won the coveted title of Wahl’s British Barber of the Year for 2024. We speak to four of the best and brightest barbers about their goals for the new year ahead, and our columnist Alan Beak shares his tips for goal setting for the year ahead. Columnist Vikki Harrison-Smith showcases one of her brightest stars from the SB Barber Academy, and Rob Wood from Novo Cabelo reflects on the monumental year he had in 2024, while Andy Dawson of SIGMA Male Image shares his accomplishments, and offers advice on how you can achieve your goals.

INTERIORS

Here, we take a deep dive into the chilled oasis that is Folk. and hear from owners Jordan Coubrough and Sean Dick about how they created the relaxed, yet elevated, space. Elsewhere, we hear from Mustafa Ismail, owner of R.W. Wolf Barbers, who took home the impressive accolade of Wahl’s British Barbershop of the Year 2024 to find out about their trend-setting design inspiration. Vikki Harrison-Smith and Graeme Macaskill share the results of Daylight Company in their barbershops, and we spotlight Mari de Monte’s Manhattan based barbershop Low Ear.

BUSINESS

REM UK have been at the forefront of innovation for decades, and the BarberEVO were lucky enough to get a behind-the-scenes tour of the factory to see where the magic happens. One of BarberEVO’s newest columnists Graeme Macaskill talks us through how to rise prices in the new year, while the NHBF break down the first budget from the Labour Government and how that will affect you.

PRODUCT FOCUS: Haircare

Barbering isn’t all about haircuts, it’s also about helping your clients care for their hair. Starting this feature off strong, we hear from Ryan Lewis, owner of Club13 in Hull and STMNT Grooming Goods ambassador, about his go-to haircare tips and tricks for clients. Columnist Hayden Cassidy shared how you can care for your hair away from the barbershop, while Mark Maciver talked about the need for conversations around hair-loss, and Olivier Mathis went through his beard care routine with The Bluebeards Revenge.