BarberEVO Magazine

Be part of the Barber EVOlution

home123

Goldwell Announces its 2022 Color of the Year: BUBBLEGUM

Working in conjunction with some of the world’s foremost color experts, Goldwell is proud to introduce the 2022 Color of the Year:  BUBBLEGUM. The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastels, harnessing a bevy of charming dualities that resonates with a diverse audience. 

“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” says Jane Boddy, Global Color Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a color that is versatile but measured.” 

Gone are the days of pink being associated with feminine roots – it is now considered a color that has defined the times. The hue embodies a shift in attitude not only in fashion, beauty and lifestyle, but overall outlook, establishing a newfound level of respect.  

“This playful, inclusive color represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their color formulas,” says John Moroney, Global Creative Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.” 

BUBBLEGUM Formula with Goldwell Colorance: 

40ml Colorance Core Lotion 
15ml Colorance Pastel Rose 
5ml Colorance Pastel Lavender  

Date for the Diary: America’s Beauty Show 2022

A date not to be missed in the hair industry calendar! The 2022 America’s Beauty Show will be held April 9-11 at the Donald E. Stephens Convention Center in Rosemont, IL.  It is an in-person, immersive experience organized to provide a space for our industry to: Flourish, Unite, Network, and Navigate.  

The Big Brands are BACK! Dyson, Redken, Matrix, Olaplex, Pulp Riot, Mizani, Moroccanoil, Andia, Salon Centric, Ulta Beauty, Wahl, Wet Brush, Amika, Farouk, Biolage, Belvedere and MORE will be at ABS.  

See the latest in education, the hottest trends and the opportunity to see and try what’s new in the beauty industry. ABS 2022 offers an unprecedented lineup of education to feed your artistic soul. It’s the place where cosmetologists, colorists, nail pros and estheticians can focus on improving their craft and propelling their careers. Each year the “who’s who” and the “who’s NEW” of the industry come together for a 3-day weekend of hairdressing magic. It’s where you go to see what’s new, experience captivating beauty, be with your team and immerse yourself into the gold-standard of beauty with beauty. 

Since 1912, Cosmetologists Chicago has been the organization whose sole purpose in producing the show is to serve the professional’s needs and move the industry forward through education funding, inspiration and good fellowship. CC Officers and the Board of Directors are all working salon professionals who lead the efforts in ensuring the success of ABS for attendees and exhibitors.  

  • America’s Beauty Show is a non-profit event focused on serving licensed beauty professionals. It is owned by Cosmetologists Chicago, a non-profit association for the last 112 years. America’s Beauty Show is known for education, innovation, community, shopping, and fun! It is a treasure within the professional beauty industry and is evolving to be relevant for both attendees and brand partners.   

More information at americasbeautyshow.com.

Denman Seeking New Ambassadors

Professional brush brand Denman is on the hunt for “high energy hair geeks” to partner with, and help spread the word about the companies legendary tools. The statewide search will run from the 10th of January until the 21st of March 2022 and is open to working hair professionals based in the USA.   

Denman are looking for busy stylists and colorists with a passion for sharing their work and creative process through social media channels.    

 How to enter 

  • Follow @denmanpro on IG. 
  • Tag @denmanpro in the work and content you are most proud of. 
  • Tag @denmanpro in your entry Reel or Story. In your entry tell Denman why you would make a fantastic Denman Ambassador. Tell them in spoken word and /or captions what makes you tick in your career and the kind of hair you love to work with. Get as creative as you like to get your message across!  Alternatively you can email your short video (max 2 mins) to ambassador@denmanbrushus.com. If your file is too large to send as an attachment via email please use https://wetransfer.com/ to share it as a link. 
  • ADD THE HASHTAGS #denmanambassador #denmanambassadorsearch to help Denman find your work.

Successful ambassadors will receive the following if selected. 

  • A big box of Denman professional tools including brushes, combs and coloring tools plus regular drops of new and additional products through the year. 
  • Access to online education. 
  • Editorial and PR opportunities. 
  • International PR exposure with the Five Point Alliance. 
  • The opportunity to contribute to product development. 

For more details, go to: https://denmanbrushus.com/pages/ambassador-search 

OSMO Announces New Ambassador: Micky Graham

Professional colour house, OSMO is pleased to announce the appointment of its latest Brand Ambassador, Micky Graham. 

An expert in barbering and education, Micky is a self-taught barber of 10 years and recently opened his own studio space in Newcastle, County Down, named ‘Location X’. 

“I initially started my barbering journey at a local hair salon cutting men’s hair. I then started to book myself onto barbering courses with key educators like Menspire and Great British Barber Bash to develop my own passion and style of cutting and styling.  I’m a big fan of finished looks using hairdryers and styling tools – unusual for barbering, but I just enjoy the results this achieves.  What I love most about using OSMO products is that they enable me to create such a wide range of looks.  The OSMO product range is so vast, there’s literally a product for everything and anything,” explains Micky.  

Micky continued his educational direction with the Great British Barber Bash and is now a Lead Educator for the team, hosting courses across the country and presenting on stage exhibitions alongside fellow OSMO ambassador, Ollie Foster. It’s through this role that Micky started working even closer with key sponsors, OSMO.  

Having won British Master Barbers ‘Barber of the Year’ title in 2016, Micky is recognised for spotting upcoming trends and for his precision work.  Excelling in all aspects of barbering, it’s his fading techniques that set him apart, whilst his energetic approach to teaching leaves students with not only new ideas, but renewed enthusiasm for the craft.   

“Micky has worked with us within his role at Great British Barber Bash for some time now and we’ve always been admirers of his work, so it was a natural progression for us both.  We’re looking forward to embracing Micky’s energy and skills within the new educational programme we’ll be rolling out in 2022.  It’s exciting times ahead for us all,” OSMO Brand Manager, Sinéad McLaughlin concludes. 

Quick Fire Questions with Micky:  

Favourite OSMO Products: Matte Clay Extreme, Matt Salt Spray, Power Powder & Extreme Extra Firm Hairspray 

3 Words to Describe You: Funny, Passionate, Driven 

Sport Clips Haircuts donates $1.55m for Help a Hero Scholarships

Sport Clips Haircuts presented a record-breaking $1.55 million check recently to the Veterans of Foreign Wars of the United States (VFW) Foundation to provide scholarships for service members and veterans. As the nation’s leading provider of men’s and boys’ haircare, the veteran-founded company began work with the VFW in 2013 to offer Help A Hero Scholarships for returning military to prepare for civilian careers that often require additional college, graduate, and technical degrees and training. Since the creation of the program, Sport Clips has donated more than $10 million to the VFW’s “Help A Hero Scholarship” program. 

Also, the VFW and Sport Clips have announced that 146 student veterans will receive scholarships for the Spring 2022 semester, totalling nearly $650,000. This brings the number of scholarship recipients to 2,200 and makes the program one of the largest veteran support programs of its kind. 

“Helping ease the financial burden of going back to school is a very real way our Sport Clips team members, clients, and product partners say ‘thank you’ to those who serve in the military and their families,” says Gordon Logan, Air Force veteran, VFW Life member, and founder and chairman of Sport Clips. “It’s gratifying to see thousands of veterans… single moms, doctoral candidates, seminarians, technicians… going back to school with the help of these scholarships on their way to meaningful civilian careers.” 

“The VFW, along with the veterans, service members and military families we serve cannot express enough our appreciation to the entire Sport Clips team, network and partners for their generous support.” said VFW National Commander Fritz Mihelcic. “Their dedication to America’s student veterans is truly remarkable and serves to make a lifelong, positive impact in the lives of so many.” 

Some $122,000 of the donation this year was from Sport Clips’ own $2 per haircare service made by the company on Veterans Day while clients, individual supporters, and Sport Clips team members donated the most generous portion of money raised in stores and through virtual walks. Sport Clips partners Direct Beauty Express,  John Paul Mitchell Systems,  Nioxin,  Sexy Hair,  Gibs Grooming and Actiiv also made substantial contributions. 

Application period for fall 2022 Help A Hero Scholarships is open now through April 30 to receive up to $5,000 of assistance per semester, per family for service members and veterans in the rank of E-5 and below. To find out more, visit your local Sport Clips,  SportClips.com/hero or VFW.org/scholarship.

Tennessee Beauty Professionals Required by Law to Help Sufferers of Domestic Abuse

As any barber or beauty professional knows, at times you feel more like a therapist than a beauty therapist. Clients are often inclined to open up to their hairdresser or barber about their personal lives, hardships and struggles. This means beauty professionals are in a unique position to help identify sufferers of domestic violence, and in turn, assist the victims.  

This has led to an initiative encouraging barbers, hairstylists, and beauty professionals to become educated and aware of the signs of abuse, with education platforms that give them the tools to help their clients, and potentially save their lives.  

As of January 1st, 2022, a new law has passed in the state of Tennessee—the homebase of this initiative, requiring all barbers and beauty professionals to undergo free training to help identify the signs of clients suffering from domestic abuse, and how to lead them to help.  

Signs of domestic violence can range from learning about concerning details about their homelife from stories or worries expressed, to physical symptoms, such as bruising or sudden or unusual hair loss.  

The law went into effect on Jan. 1, 2022, following a successful initiative first launched in 2017 by Nashville stylist — and survivor of abuse — Susanne Post. She worked with the YWCA Nashville & Middle Tennessee, which runs the region’s largest women’s emergency shelter and has been engaged in anti-domestic violence education for more than four decades. 

Legislation to require the course came to a head thanks to state lawmakers, commerce agency officials and the state Board of Cosmetology and Barber Examiners. 

“Tennessee’s beauty professionals are caring, compassionate individuals who are committed to ensuring the health and safety of all their customers, but may not know how to respond when confronted with domestic violence,” said board executive director Roxana Gumucio in a statement made on July 27, when the bill was passed. 

Back in 2017 Susanne Post co-founded an initiative started by the YWCA Nashville and Middle Tennessee, called Shear Haven. Now a proud partner with BARBICIDE, the company hosts training online for hair professionals to gain awareness, education, and tools for spotting and combatting domestic violence.  

Beyond Tennessee, the initiative to educate hair and beauty professionals about the signs of domestic abuse is spreading globally.  In the UK and Ireland, SalonEVO Columnist and Beauty Business Expert Liz McKeon is the ambassador for Shear Haven anti-domestic violence salon training, encouraging and spreading awareness and education of this helpful, and potentially lifesaving tool.  

The Shear Haven online training consists of a 20-minute online session followed by a short quiz. After completion, each participant will receive a personalised certificate of achievement.  

To date, more than 25,000 hair and beauty professionals from around the world have taken the training.  

Learn more about the Shear Haven training by visiting the YWCA website  and quiz on the Barbicide website.  

The whole truth has yet to be discovered…

Tune into HBO to watch an intensely personal journey as American Crew founder, David Raccuglia, investigates whether Chester Weger is responsible for the brutal murders of three women at Starved Rock State Park some 60 years ago.  

HBO documentary series, THE MURDERS AT STARVED ROCK, explores the 1960 brutal murders of three women at Starved Rock State Park in LaSalle, Illinois, and the decades of questions and doubts left in their wake. Produced by American Barber Films and Mark Wahlberg’s Unrealistic Ideas, The Murders at Starved Rock explores this 60-year-old murder mystery. The convicted killer, Chester Weger, maintains his innocence after 60 years in prison and seeks exoneration. Haunted by the murders in his hometown, David Raccuglia has spent the last 15 years delving into the case files, convinced that the whole truth has yet to be uncovered. 

What is truly compelling is the fact that David’s family has a personal connection to this case. 

David said: “As a kid, Chester Weger was my boogey man, I used to lay in bed terrified that he was going to kill me, because my father was the prosecutor who put Chester in prison for life for his crimes.” 

David is on a quest to find out whether there is evidence to prove that Chester is innocent and if there is, he wants to expose it to the world, as this has left his hometown divided for 60 years.  

Join in with David’s investigation on @HBOMax, it is streaming now.  

Lions Barber Collective pops up at Newton Abbot train station

Newton Abbot Station hosted a pop-up barbershop on January 10, where men got a free haircut and a chance to discuss their mental health at the same time. It is one of the first pop-ups to be hosted by The Lions Barber Collective following a £25,000 grant from Great Western Railway, reports DevonLive. 

Three barbers who have been trained to recognise signs of poor mental health in their clients were on hand to cut hair, trim beards and provide a listening ear. 

They were joined at the station by South Devon Samaritans volunteers, who were handing out cups of tea to passengers ahead of the charity’s annual Brew Monday campaign on January 17. 

Torquay-based barber Tom Chapman founded The Lions Barber Collective in 2015 following the death of a close friend. 

Recognising that barbers and hair professionals are often a friendly ear to their customers, Tom collaborated with experts to develop a training programme for hair and beauty professionals to support their clients and communities. 

The clinically-backed BarberTalk programme gives barbers the skills to direct questions to trigger conversation and to signpost clients to the support they need. 

Tom said: “We’re fully-trained to make people look and feel amazing and most importantly listen with empathy and without judgment to those in the chair. We’re using this as a vehicle to connect with the community and start conversations around mental health.” 

GWR Community Manager Emma Morris added: “The Lions Barber Collective carries out vital work in helping to open up conversations around mental health and we believe these pop-up barbershops could be of real benefit to some of our customers and colleagues. 

“We’re really excited about this pop-up at Newton Abbot and look forward to working with the Collective to bring more of these events to our stations.” 

While the third Monday in January is sometimes referred to as ‘the most difficult day of the year’, the charity is highlighting that there’s no such thing as ‘Blue Monday’ as people can feel a range of emotions any day of the year. 

South Devon Samaritans branch director Dean Sanders said: “We’re really looking forward to being at Newton Abbot station to talk to passengers and are so thankful to the rail industry for their support. 

“As we enter another winter in these difficult times, we are encouraging people to look out for their family, friends and work colleagues and be that listening ear that they might just need. 

“It doesn’t matter if it’s Monday morning or Thursday night, or if you’re drinking lemonade, black coffee or apple juice. If you’re sharing a cup of something and listening, you’re making a difference to someone’s day.” 

Written by Guy Henderson, Devon Live.  

Fellowship offers Online Hair Health Workshop

The Fellowship for British Hairdressing is kicking off the new year with an invitation to join its ONLINE HAIR HEALTH WORKSHOP, which is open to all non-members as well as members. 

The workshop is scheduled for January 17th, and the workshop will be mentored by Trisha Buller and Kerry Mather. 

Trisha and Kerry will be sharing their passion and expertise for trichology and nutritional advice.  

Trichology and nutritional advice have become the norm in hairdressing salons and hair loss, both temporary and permanent, is no longer a taboo subject. The Covid 19 pandemic has increased anxiety and stress levels significantly, emotions that can cause hairstyling havoc. Hair loss is being flagged up as an unwelcome side effect for those recovering from the virus. Learn from the experts how the appliance of nutritional science is the secret to healthy hair and healthier profits in the current trading realities. 

Meet the mentors: 

Trisha Buller MIT SRSH, Ciente Salon & Spa 

Senior Consultant Trichologist and nutritional practitioner, Trisha, will present her manifesto for promoting healthy hair from within. She’ll reveal how going deeper into the dermis pays dividends and share her business building strategies for today’s changing hair and scalp health market. 

Kerry Mather, KJM Salons 

Seasoned hairdresser and owner of KJM Salons for 30 years, Kerry has acted as Vice-Chairman of the Fellowship, been a BHA nominee and BHBA winner. She’s passionate about promoting hair health within her salons, and turning troubled strands into confidence boosting glossy locks. 

If you would like to be involved in the Fellowship’s full events and educational programme, you can join the Fellowship here. Link to https://fellowshiphair.com/join/join-the-fellowship 

For more information on the workshop and other upcoming events, go to www.fellowshiphair.com 

Darrel Starkey’s 2022 Trend Predictions

Clients of all ages are excited for a new year and getting closer to a normal environment once again. Trends are beginning to emerge in the salon already and are inspired by the fashion houses and runways around the world.  

Darrel Starkey, Taylor’s Hair Studio 

The Peaky Blinders Cut  

With the return of Peaky Blinders gracing our screens very soon, this once again has a huge influence on the hair world, with many male clients opting for the blunt cut, made popular by Mr Thomas Shelby himself. The style features a close skin razor around the sides and back, teamed with a heavy top section. The undercut of the top section remains very blunt, giving off a feeling of strength and power. To give this style more of an edge, cut into the blunt line, to give an uneven edge.  

When creating this look, the top section can be tailored to suit the client, however I would advise using a texture or sea salt spray to give the look a much more creative feel and giving it a real uniqueness.  

The Perm  

Popular in SS21, the perm is back and going nowhere! Men are loving this voluminous textured look and this is set to stay as we approach early 2022. Teamed with a fade around the sides and back sections, this is a real statement look for the male clients out there and gives the illusion of thickness – something many guys are looking for. This is a great style which lasts for a while and is very popular with the younger, genz clients.  

The Short Slick  

Taking inspiration from celebrities such as David Beckham, Brad Pitt and Colin Farrell who have all sported this look, the short slick is a classic style which carries itself through winter 2021 to the new year, and will be hugely popular on the runways and with clients. Keeping hair a good length, the hair is slicked back towards the crown area, giving an effortless, classic look. The hair is cut at one length with a few disconnected layers included to allow the slick to sit perfectly when pulled back and can be parted into the classic curtain style if required.