BarberEVO Magazine

Be part of the Barber EVOlution

home123

Win A Once-in-a-Lifetime Opportunity To Style Top Performers At Music Festivals…

…and get discovered thanks to Booksy

Singing along with famous musicians and head banging to guitar solos are part of what makes being in the crowd of a music festival so exhilarating. Now, imagine being backstage, not as a fan, but as a beauty professional responsible for those artist’s head turning hairstyles on stage. You can win chance to style some of the country’s most popular musicians through Booksy’s Get Discovered Backstage contest and make this dream a reality.

Booksy, the leader in booking and business technology for the beauty industry, has partnered with Idle Hand Collective (@idlehandcollective), a group of traveling barbers and hairstylists who provide complimentary haircuts to top performers and artists at music festivals around the world. Idle Hand Collective understands how difficult it can be for touring artists to get a show-stopping haircut or style, so they have spent a combined 30+ years on the road helping performers and other professionals look and feel their best before their gigs.

Booksy and Idle Hand Collective have joined forces to create this once in a lifetime contest for beauty professionals. Imagine the opportunity to cut and style hair for some of the country’s top music artists and having the chance to Get Discovered Backstage! Barbers, stylists, braiders, and nail artists have a chance to win a unique opportunity to showcase their talents backstage at major music festivals across the country like Riot Fest, Furnace Fest, and EDC Orlando from September to December 2022.

This contest supports Booksy’s “Get Discovered” campaign which launched in early 2022. Thanks to this contest, beauty pros now have the opportunity to Get Discovered Backstage by well-known performers and share their work just like they can get discovered by new clients on Booksy’s marketplace.

Booksy providers from across the country can enter to win the opportunity to join Idle Hands Collective and a current Booksy Ambassador this summer at one of many well-known music festivals all around the US and provide service to artists preforming at the event.

This talent-based contest officially kicks off on July 11th, 2022 and will run through November 2022. Many beauty pros will win the opportunity of a lifetime – the chance to work on nationally acclaimed artists at one of over 20 multiple-day music festivals. This is YOUR chance to shine.

To enter this contest, visit www.booksy.com/blog/us/get-discovered-backstage/. Booksy providers must meet these three eligibility requirements:

  1. Must have an active Booksy account
  2. Have at least 10 reviews on your profile
  3. Have cumulative profile review rating of at least a 4.8 or above

Category-specific winners will be selected on a rolling weekly basis beginning in August, with the first participating festival in September. Booksy Ambassadors will be on hand and act as a mentor to the winners. Winners will also be able to experience exclusive one-on-one education, as well as learn and ask questions about the industry.

An opportunity to create the look of your favorite artists that have been on the top of your playlists does not come around often, so act fast and enter now.

Download the Booksy Biz mobile app or visit Booksy.com/biz to learn more.

NHBF ANNOUNCES ENERGY PARTNERSHIP TO HELP TACKLE RISING COST OF ENERGY CRISIS

In its latest effort to support the industry, the NHBF has responded to its Members’ concerns about energy costs by partnering with leading energy consultancy Direct Business Solutions (DBS) to help them save on their utility bills.

The new partnership comes in direct response to the NHBF’s State of the Industry survey in March reporting that 94% of salon owners across the UK had seen an increase in utility bills compared to the same period last year, with 32% stating that utility bills were their largest overhead.  

Energy is essential for most businesses, especially for salons and barbershops, from charging hair clippers or hairdryers to running high tech body and face treatments, as well as lighting and heating your salon. Your needs differ from an average household and, as energy prices continue to rise, this adds to the pressure that salons are feeling across the UK.  

With energy prices skyrocketing over the past year, finding the best deal for your salon is now essential. The new NHBF partnership with DBS aims to help salon owners manage the energy pricing crisis as simply as possible by finding the energy contract best suited to the individual business’s needs. 

The new Members only partnership provides:

•   Great prices and deals on your utilities

•   A choice of like for like quotes, putting you firmly in control

•   Simplicity – your dedicated account person will make this process hassle-free.

•   Clarity on your energy pricing and broker costs

•   Fit – Matching the supplier with your business needs

Richard Lambert, NHBF chief executive said: “Rising electricity and gas costs are a real concern to salons across the hair and beauty industry. Coming on top of already increasing staff and business costs, they are pushing many salons at breaking point. We’ve partnered with DBS to help salon owners manage their rising energy costs by finding the energy supplier and tariff that suits them best. We hope that this will help to alleviate some of the pressure that the sector is feeling whilst it is still making a slow and steady recovery from covid.”

Liam Spence, DBS Environment and Sustainability Operations Manager said: “Direct Business Solutions are excited with our partnership with the NHBF and look forward to assisting it’s members with their ongoing energy and carbon reduction requirements.”

BEAUTY CHANGES LIVES AND WORTH UP ALLIANCE AWARD $23,000 IN DREAM CAPITAL GRANTS TO BEAUTY ENTREPRENEURS

On Sunday, June 26th,  amongst the hustle and bustle of the ISSE2022 show floor, stood 4 beauty entrepreneurs ready to make their pitch for a shot at $10,000 to take their business dreams to the next level.

WorthUp Alliance founders Ted Gibson and Jason Backe were inspired to establish the program based on their own careers as beauty entrepreneurs. As celebrity stylists, salon owners, and product innovators, they have seen and done it all! Worth Up is uniting a coalition of change agents, dream makers and expert advisors like Ted and Jason who are committed to nurturing and empowering emerging entrepreneurs through education, business coaching, mentoring, networking and start-up capital grants.  The Dream Capital program consists of a mentorship period where finalists meet for weekly sessions with Ted, Jason and guest mentors leading up to a business pitch where the winners are determined. This season’s guest mentors were Zan Ray and Tom Collins from Global Beauty Business Academy and Jenny Strebe, founder of Aiir Professional.

At the conclusion of the mentorship season, finalists of the grant competition traveled to Long Beach to present their business proposals in person to a panel of industry heavy hitters. This season’s judges included Founders Ted Gibson and Jason Backe along with:

Matty Conrad – Barber, Educator, and Founder of Victory Brand Products

Janine Jarman – Curl Cult Founder, Hairroin Salon Owner, Educator and BCL Mentor

Nina Tulio – Salon Business Educator, Former Salon Owner, BCL Mentor and OligoPro Ambassador

Dionne Phillips – Luxury Lash Expert, Pioneer of Lash Extensions, Educator, Esthetician and Salon Owner

(Above: Dream Capital Judges Matty Conrad, Janine Jarman, Nina Tulio, Dionne Phillips; courtesy of Beauty Changes Lives)

As each finalist made their pitch, the judges asked probing questions about the beauty pro’s plans, finances, and vision for their business while scoring against a standardized rubric. After deliberations, the Dream Capital Grants were allocated awarding $10,000 to Erika Martin-Ware, $5,000 each to Misha Mills and Michelle Robertson, and $3,000 to Ebony Smith. The finalists were awarded live on the main stage Sunday afternoon, followed by a celebratory toast hosted by Beauty Changes Lives. 

Beauty Changes Lives is a non-profit organization dedicated to empowering and equipping the next generation of beauty professionals by providing valuable resources, scholarships, education, and mentorship opportunities. In a time when it’s never been more important to support the industry, all proceeds raised from the Beauty Changes Lives Experience will go to changing the lives of beauty professionals. In 2021, the organization raised over $700k in scholarships, and has awarded over 700 scholarships since it’s founding. Beauty Changes Lives is shaping the future of the industry.

To learn more about Worth Up Alliance please visit https://beautychangeslives.org/worth-up-alliance/.

Meet the winners of the Spring 2022 Dream Capital Grants here: https://beautychangeslives.org/dream-capital/

Stylebook Directory founder announced as Great British Entrepreneur Awards 2022 finalist

The fabulous founder of Stylebook Directory, Sarah Yorke has been recognised as one of the best in the business after being named a finalist in the Great British Entrepreneur Awards!

Sarah is one of the shortlisted business leaders from across the nation to have been selected out of over 5,300 entrants – the most the awards has ever had. A well deserved announcement we think!

The Great British Entrepreneur Awards, in partnership with Starling Bank, acknowledges and champions the hard work and uplifting stories of business owners across the UK, with an emphasis on their journey and resilience over financial achievements.

Twelve awards will be given out per region for categories including Disruptor of the Year, Entrepreneur for Good Award, and the Great British Entrepreneur of the Year. Notable winners from previous years include Social Chain founder Steven Bartlett, who went on to become the youngest ever investor on BBC’s Dragon’s Den.

Sarah is super ecstatic about being shortlisted for such a fantastic award and is over the moon to have been selected out of thousands of entrants! She looks forward to attending the awards in autumn to build her ever-growing network and cheer on other fellow finalists too.

This year’s awards will also feature a brand new award highlighting the organisations investing in the training and development of young people. The John Caudwell Blaze Your Own Trail Award looks to recognise outstanding examples of businesses offering apprenticeships, vocational training, and diversity and inclusion initiatives, all in the name of improving young people’s access to work.

The winners will be announced at a Grand Final, held at the Grosvenor Hotel in London on 21st November.

This year is the 10th anniversary of the Great British Entrepreneur Awards. The alumni has collectively generated over £30 billion in revenue and employed more than 450,000 people.

To mark the milestone year for the programme, entrants will have the chance to win over £30,000 worth of marketing support and a tree will be planted for every application submitted with the support of Ecologi.

Founder of the Great British Entrepreneur Awards, Francesca James, said the quality of this year’s entrants exemplified the strength of entrepreneurship across the UK: “The quality of applications is consistently excellent year on year, but we have been especially blown away by the innovation, drive and determination demonstrated this year. Shortlisting from so many inspiring contenders has been more challenging than ever, with many deserving cases put forward and an ever-growing business community thriving across the country.

“From the pandemic to the ongoing cost of living crisis, business owners haven’t had it easy over the past few years, but it’s a testament to the tenacity and perseverance of these entrepreneurs that they have continued on their path and refused to give in.

“This year’s finalists should be so proud of what they’ve already achieved both in business and in being shortlisted for an award – we’re looking forward to seeing everyone at the Finals and unveiling the winners!”

Anne Boden MBE, Founder of Starling Bank, headline partner of the Awards, said: “Congratulations to all those businesses who have made the shortlist. It’s great to see the passion, resilience and amazing ingenuity from entrepreneurs across so many categories.” For the full list of finalists, visit greatbritishentrepreneurawards.com

Tickets on sale now for O.P Hairshow and Awards!

Following a phenomenally successful and impactful O.P Awards 2021 the team is back this year with an even bigger and better O.P Hairshow & Awards 2022. Held on Sunday 25th September in the centre of Birmingham.

“The energy you put into what you do is the energy it will be received with,” – is a quote often used by Josh and never more relevant than when planning this event.

He said: “The O.P Hairshow 2022 will be an event like no other in the UK. An event dedicated to you. Each and every one of you. No sales, no vendors, no marketing, no gimmicks. Just pure, organic energy, education, information and inspiration. The O.P Hairshow is your day. To surround yourself with like-minded, motivated individuals. To network. To learn. To leave a more confident, determined and better you.”

The O.P Hairshow will consist of a full day’s education. Fully representative of Barber.josh.o.p Education in covering every single aspect of our industry:

– Cutting demonstrations – Long, Medium & Short hair. Modern & Classic. Scissor work, Fading, Styling and Creativity.

– Cutting theory presentations – The D.F.S Formula, Line Theory and much more.

– Business seminars

– Social media growth and marketing seminars

– Photography and content creation seminars

– Mindset and motivation seminars

– Self Study seminars

– Networking

Light refreshments will be provided.

This will then be followed by the second annual O.P Awards. Josh said: “Last year was an unbelievably powerful evening where our online academy members from across the globe came together for an evening of joy, inspiration and emotion. The evening was described by many members as ‘a family reunion’. All our finalists got the opportunity to take the stage and share their story, their journey and their inspirations and in doing so each finalist lit up and inspired the entire room. This year will not be the same. No. This year will be even better!

“The O.P Hairshow & Awards 2022 will undoubtedly be the event of the year and we are delighted to say that you are invited.

“Our differences are the most beautiful thing we have in common and here at Barber.josh.o.p Education we look to ensure that no matter who you are, what ‘category’ you fit into within our industry, that you are celebrated. That you have a place to come to learn, to grow, to network, to share, to laugh and to most importantly be fulfilled. We make it our mission to help every individual find what makes them fulfilled and build a life where they can maximise their fulfillment and in doing so maximise their success.” Head to barberjoshop.com to purchase your tickets and we’ll see you there!

Andis Company shares its involvement in the 2022 Kerry Wood Celebrity Golf Invitational

On Monday, June 27, 2022 at Medinah Country Club, Andis was a featured hole partner at the outing where funds benefitted Ann & Robert H. Lurie Children’s Hospital of Chicago.  In just one day, over $1.2 million was raised and will go directly to the hospital.

As well as raising an incredible amount for charity, celebrities in attendance received Andis products including: the At Home inCRED Clipper, inEDGE Trimmer, reSURGE professional shaver, and the inLINER Corded Trimmer. 

Andis Global Educator, Lawrence Funk, along with event host, Kerry Wood
Credit: Ace Hardware/Ann & Robert H. Lurie Children’s Hospital of Chicago

Celebrity guests included: Kerry Wood, John Brotherton, Roger Clemens, Jim McMahon, Fred McGriff, Kenny Lofton, Kevin Butler, James “Big Cat” Williams, Brian McCaskey, Dan Pasqua, among many others. 

Out Now: BarberEVO UK & Ireland Issue 33 – July 2022

BARBEREVO UK AND IRELAND #33 – OUT NOW 

Get your copy here!

A summer of connection

The latest issue of BarberEVO UK and Ireland is OUT NOW. This issue is packed full of advice, features and trends to keep you up to date with what’s current in the barbering world.

Check out our front cover featuring two young barbers from Glasgow that are making their mark in the industry as they attract a celebrity clientele off the back of their work on textured hair. @exthebarber and @destacuts have ambitions for the future… keep an eye on them, they are going places.

We can’t not mention the UK event of the year, Barber Connect which certainly lived up to its name as the place to connect and forge new friendships. We feature a review of the show and a selection of the many hundreds of images we took in our exclusive BarberEVO front cover booth… it’s been a smash everywhere we take it. 

SUMMER TRENDS

Trends come and go but when summer hits, there’s always a style that makes its mark. And this year it’s all about the crop. We talk to some top barbers and ask about what they are being asked for in their chairs on the daily, and they share what the looks are, the techniques to create them and the products that keep them in place. 

TEXTURE

The skills needed to excel in textured hair takes time to master and we interview Tariq Howes, 5ive, Ex from EXStudio and SCurl, the biggest brand in textured hair, about how to tame the curls and create a silhouette to be proud of and what their advice is for those that want to be confident in this field.

EDUCATION

Barbers are always learning, and we talk to Vikki Harrison-Smith about her teaching techniques at her SB Barbering Academy about what she expects from her students and the level she wants them to achieve. Also sharing their knowledge is Skins and Needles barbering academy and we have a controversial column from master barber Rob Rix about how the education levels of today leave him feeling less than impressed.

HAIRLOSS

The solutions to hair loss have increased tenfold over the last decade and now is the time to invest in some training so that you too can be part of the solution to those that are suffering with it. We talk to the brands and practitioners that are giving back a confident future to men that are struggling with hairloss in this feature and see the incredible transformations that can happen. 

FURNITURE

Are you even a barber if you haven’t admired a classic barber chair and wish you had a line of them in your shop? We are exploring the world of barbershop chairs and what remains the classics, what’s new and the options for buying them… buy the best you can afford, and if you can’t afford them, then leasing is now an incredible option for barbers to have the shop of their dreams.

We hope you enjoy this issue! You can order your print copy here.

JATAI AND FEATHER® CELEBRATE 30 YEARS OF THE FEATHER STYLING RAZOR

In 1992, Dean Wada, founder and CEO of JATAI, the exclusive distributor of the Feather brand in the US and Canada, approached the Feather team in Japan with an idea for a new haircutting razor that used guarded, replaceable blades. That new tool, now known industry-wide as the Feather Styling Razor, opened a door to a whole new creative space for stylists, allowing them to razor cut without fear of cutting themselves or their clients. This summer, JATAI is celebrating the 30th anniversary of the Feather Styling Razor with a new influencer driven social media campaign. 

Safety was the most important factor in the design of the razor. Featuring a non-folding razor handle for ease of use and to prevent accidental cuts from an exposed blade, the Feather Styling Razor can be held like a paintbrush, becoming an extension to the hand and making it easier for stylists to use the razor more creatively. Unlike folding haircutting razors, no special training is needed with the Feather Styling Razor which also includes a blade tray and disposal case that allows stylists to insert and dispose blades without having to touch them.  

When reflecting on the anniversary, Wada said, “Over the last 30 years, the success of our company and the Feather brand has been deeply rooted not only in our business strategy, but in the creativity of the hair professionals. It was our intention to design a safe haircutting tool for them that allowed them to freely create and showcase their artistry and skill. We are thrilled that all these years later, the Feather Styling Razor is still the number one haircutting razor on the market.”  

Since its debut in 1992, the Feather Styling Razor has forever changed the way hair professionals cut hair, allowing for unique and fun styles that can only be achieved by a razor. JATAI will be honoring that endless creativity with its summer campaign which will feature a host of stylist-led content including a collection of anniversary-themed videos in the JATAI Academy, JATAI’s free online education platform. The new Education CONNECT video tutorials will showcase modern day takes on iconic hairstyles from the past three decades including 1990s grunge-inspired French bob inspired by Winona Ryder and Drew Barrymore’s iconic ‘90s looks; a 2000s-inspired pixie made famous by Halle Berry; an ode to the sexy, long layered cut of the 2010s; and one of today’s hottest styles, the shullet. Filmed with Los Angeles-based stylists Janine Jarman (@janinejarman), Mikey Teeze (@mikey_teeze), Rae Steele (@raeikole) and Charli Boell (@shrunknheads), respectively, each video will highlight the versatility of the Feather Styling Razor, showing a complete haircut done using only the razor. 

In addition to the education-focused content, JATAI will also collaborate with influential razor-cut specialists for a social media campaign across Instagram and TikTok. These stylists, who know and love the Feather Styling Razor, will be sharing tutorials, finished looks and their own personal tips and tricks using the razor. JATAI will also be hosting giveaways and special offers on the razor handle and Styling Razor Blades exclusively on JATAI.net. 

JATAI’s Feather Styling Razor 30th anniversary campaign launches July 5, 2022 on JATAI.net and @jataifeather. 

Pete Cranfield and Tariq Howes join the BaByliss PRO UK team!

BaByliss PRO has become synonymous with some of our industry’s biggest and best talents. Continuing this legacy in 2022, they are delighted to announce their two newest grooming brand ambassadors, Pete Cranfield and Tariq Howes. This year is shaping up to be a very exciting year for the brand, with the long awaited arrival of CustomFX in the UK in July, and another two big launches coming later in the year. Tariq and Pete will be joining the BaByliss PRO team alongside regular brand ambassador and grooming legend, Jody Taylor. 

Pete Cranfield

Pete says: “Being a BaByliss PRO Ambassador is such an incredible opportunity for me. After so long in the industry I feel I’ve achieved something massive being involved with a huge brand that share the same forward thinking values as me. The whole team are like a huge supportive family, so it’s a dream position for me to be in!”  

Tariq Howes

Tariq says: “Signing with BaByliss PRO is one of the highlights of my career, and a life changing opportunity for me. I feel blessed to be able to work with a brand like them, who literally give me the tools and the freedom to be creative and grow as a hairdresser. I’m excited to see what the future brings with this partnership.” 

Dapper Dan spearheads national charity campaign ‘Kuts 4 Kids’

UK men’s grooming brand Dapper Dan has announced it is spearheading a new charity initiative, called ‘Kuts 4 Kids’. Globally recognised brand Dapper Dan is coordinating barbershops up and down the UK to provide free haircuts to underprivileged children in their local area, in the last full week of August (from the 22nd - 28th in the back-to-school period).   

The aim of the campaign is to boost the self-esteem of underprivileged children, providing them with a confidence boost from a great haircut, as well as a memorable barbershop experience. It’s clear from the Kuts 4 Kids Instagram page that the campaign aims to kickstart a positive process for kids, helping them with the first stage of building up their self-esteem, which can translate to many aspects of their lives.  

Dapper Dan Director Simon May explained why the brand decided to start the campaign: “With the cost of living crisis happening in this country, we know that a haircut is one of the first things families are cutting back on. Yet, a good haircut can be the small thing that starts a positive chain reaction for so many kids, as well as being something to look forward to in the ‘back to school’ period, which for some children is a particularly anxiety-inducing time.”  

The Kuts 4 Kids campaign will be working with food banks across the UK to ensure vouchers for the scheme are provided to the most in need families. An example of this is in Dapper Dan’s home city of Sheffield, where they will be working with the S6 Foodbank to distribute vouchers to kids all around Sheffield. 

 Outside of facilitating the campaign, Dapper Dan themselves will be donating a free pot of their award-winning hair styling products to every child who receives a haircut from the initiative. Moreover, one of the participating barbershops will be Wolf & Co, owned by Simon himself, who will also be getting involved and providing the shop’s free haircuts.  

Barbers or Hair Stylists wanting to get involved with the charity campaign should contact the Kuts 4 Kids Instagram page (@kuts4_kids), where all the information they need to pledge will be provided.